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	<title>Comments on: Is it “OMG Finally” for Augmented Reality?: Interview with Robert Rice</title>
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	<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/</link>
	<description>Augmented Realities and the Physical Internet</description>
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		<title>By: Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook&#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-133247</link>
		<dc:creator>Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook&#160;&#124;&#160;UgoTrade</dc:creator>
		<pubDate>Tue, 19 Jan 2010 14:05:46 +0000</pubDate>
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		<description>[...] you are, where you are, what you are doing, and what is around you&#8221; (Robert Rice &#8211; see here). The ground is being prepared for augmented reality [...]</description>
		<content:encoded><![CDATA[<p>[...] you are, where you are, what you are doing, and what is around you&#8221; (Robert Rice &#8211; see here). The ground is being prepared for augmented reality [...]</p>
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		<title>By: Zusammenfassung 2009, Ausblick auf 2010 und das ARDevCamp : augmented reality agency</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-130821</link>
		<dc:creator>Zusammenfassung 2009, Ausblick auf 2010 und das ARDevCamp : augmented reality agency</dc:creator>
		<pubDate>Sun, 03 Jan 2010 18:11:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-130821</guid>
		<description>[...] Wichtigste Nachricht: metaio launcht die AR Lego Box. Coolste App/Video: iphone löst den Rubix Würfel Bestes Interview: Interview mit Robert Rice [...]</description>
		<content:encoded><![CDATA[<p>[...] Wichtigste Nachricht: metaio launcht die AR Lego Box. Coolste App/Video: iphone löst den Rubix Würfel Bestes Interview: Interview mit Robert Rice [...]</p>
]]></content:encoded>
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		<title>By: Augmented Reality Year in Review &#8211; 2009 &#171; The Future Digital Life</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-129905</link>
		<dc:creator>Augmented Reality Year in Review &#8211; 2009 &#171; The Future Digital Life</dc:creator>
		<pubDate>Mon, 28 Dec 2009 13:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-129905</guid>
		<description>[...] Best Article / Interview &#8211; UgoTrade Interview with Robert Rice  [...]</description>
		<content:encoded><![CDATA[<p>[...] Best Article / Interview &#8211; UgoTrade Interview with Robert Rice  [...]</p>
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		<title>By: Augment Reality &#171; Leosays</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-123357</link>
		<dc:creator>Augment Reality &#171; Leosays</dc:creator>
		<pubDate>Fri, 30 Oct 2009 19:22:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-123357</guid>
		<description>[...] I prefer the way that Robert Rice (Chairman of Augmented Reality Consortium) defines AR in a broader context: “When I talk about AR, I try to expand the definition a little bit. Usually, when you talk to someone about augmented reality, the first thing that comes to mind is overlaying 3D graphics on a video stream. I think though, that it should more properly be any media that is specific to your location and the context of what you are doing (or want to do) …augmenting or enhancing your specific reality.” [link]. [...]</description>
		<content:encoded><![CDATA[<p>[...] I prefer the way that Robert Rice (Chairman of Augmented Reality Consortium) defines AR in a broader context: “When I talk about AR, I try to expand the definition a little bit. Usually, when you talk to someone about augmented reality, the first thing that comes to mind is overlaying 3D graphics on a video stream. I think though, that it should more properly be any media that is specific to your location and the context of what you are doing (or want to do) …augmenting or enhancing your specific reality.” [link]. [...]</p>
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		<title>By: Augmented Reality – Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises &#171; LocalLab : Foire aux Infos</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-116571</link>
		<dc:creator>Augmented Reality – Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises &#171; LocalLab : Foire aux Infos</dc:creator>
		<pubDate>Sun, 23 Aug 2009 10:40:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-116571</guid>
		<description>[...] January, 2009 I was convinced and I posted my first interview with Robert, “Is it OMG Finally for Augmented Reality?..” As I mentioned in the intro, I had recently tried out Wikitude and Nathan Freitas’s grafitti app [...]</description>
		<content:encoded><![CDATA[<p>[...] January, 2009 I was convinced and I posted my first interview with Robert, “Is it OMG Finally for Augmented Reality?..” As I mentioned in the intro, I had recently tried out Wikitude and Nathan Freitas’s grafitti app [...]</p>
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		<title>By: Augmented Reality Roundup 01 &#171; Nano Bio Info Cogno</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-115114</link>
		<dc:creator>Augmented Reality Roundup 01 &#171; Nano Bio Info Cogno</dc:creator>
		<pubDate>Fri, 07 Aug 2009 18:06:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-115114</guid>
		<description>[...] In an Augmented Reality blog  Wikitude!  Interview with Robert Rice, CEO of Neogence &lt; this article is massive but chock full of great info.    [...]</description>
		<content:encoded><![CDATA[<p>[...] In an Augmented Reality blog  Wikitude!  Interview with Robert Rice, CEO of Neogence &lt; this article is massive but chock full of great info.    [...]</p>
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		<title>By: Augmented Reality &#8211; Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises&#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-114860</link>
		<dc:creator>Augmented Reality &#8211; Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises&#160;&#124;&#160;UgoTrade</dc:creator>
		<pubDate>Mon, 03 Aug 2009 23:24:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-114860</guid>
		<description>[...] January, 2009 I was convinced and I posted my first interview with Robert, &#8220;Is it OMG Finally for Augmented Reality?..&#8221; As I mentioned in the intro, I had recently tried out Wikitude and Nathan Freitas&#8217;s grafitti [...]</description>
		<content:encoded><![CDATA[<p>[...] January, 2009 I was convinced and I posted my first interview with Robert, &#8220;Is it OMG Finally for Augmented Reality?..&#8221; As I mentioned in the intro, I had recently tried out Wikitude and Nathan Freitas&#8217;s grafitti [...]</p>
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		<title>By: Blair MacIntyre on UgoTrade &#171; Games Alfresco</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-110966</link>
		<dc:creator>Blair MacIntyre on UgoTrade &#171; Games Alfresco</dc:creator>
		<pubDate>Fri, 12 Jun 2009 20:56:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-110966</guid>
		<description>[...] with her enlightening series of interviews on UgoTrade. After previously interviewing Ori Inbar and Robert Rice, Blair MacIntyre was a natural choice. MacIntyre discusses his work at Georgia Tech (which I [...]</description>
		<content:encoded><![CDATA[<p>[...] with her enlightening series of interviews on UgoTrade. After previously interviewing Ori Inbar and Robert Rice, Blair MacIntyre was a natural choice. MacIntyre discusses his work at Georgia Tech (which I [...]</p>
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		<title>By: Mobile Augmented Reality and Mirror Worlds: Talking with Blair MacIntyre&#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-110877</link>
		<dc:creator>Mobile Augmented Reality and Mirror Worlds: Talking with Blair MacIntyre&#160;&#124;&#160;UgoTrade</dc:creator>
		<pubDate>Fri, 12 Jun 2009 05:07:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-110877</guid>
		<description>[...] WHERE you are, WHAT you are doing, WHAT is around you, etc.&#8221; (see my interview with Robert, &#8220;Is it &#8216;OMG Finally&#8217; for Augmented Reality?). And I think the iphone experience has laid the foundation for the increasing desire to experience [...]</description>
		<content:encoded><![CDATA[<p>[...] WHERE you are, WHAT you are doing, WHAT is around you, etc.&#8221; (see my interview with Robert, &#8220;Is it &#8216;OMG Finally&#8217; for Augmented Reality?). And I think the iphone experience has laid the foundation for the increasing desire to experience [...]</p>
]]></content:encoded>
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		<title>By: Composing Reality and Bringing Games into Life: Talking with Ori Inbar about Mobile Augmented Reality &#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/comment-page-1/#comment-107412</link>
		<dc:creator>Composing Reality and Bringing Games into Life: Talking with Ori Inbar about Mobile Augmented Reality &#160;&#124;&#160;UgoTrade</dc:creator>
		<pubDate>Wed, 06 May 2009 17:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=2620#comment-107412</guid>
		<description>[...] Tish: As we discussed, you just have to get people raising up their phones and looking through them when that is a useful thing to do. Both Wikitude and Nathan Freitas&#8217;s graffiti app were enough to get me interested in the evolutionary step of raising my phone! Nathan&#8217;s graffiti app is nice. You leave a marker for your graffiti so other people can find view/add their own - a nice primal experience like pissing on the lamp post to let your pack know where you’ve been.  Also the graffiti app taps into a long history of  NYC street culture around tagging and graffiti art (see my interview, &#8220;Is it OMG finally for Augmented Reality?&#8221;). [...]</description>
		<content:encoded><![CDATA[<p>[...] Tish: As we discussed, you just have to get people raising up their phones and looking through them when that is a useful thing to do. Both Wikitude and Nathan Freitas&#8217;s graffiti app were enough to get me interested in the evolutionary step of raising my phone! Nathan&#8217;s graffiti app is nice. You leave a marker for your graffiti so other people can find view/add their own &#8211; a nice primal experience like pissing on the lamp post to let your pack know where you’ve been.  Also the graffiti app taps into a long history of  NYC street culture around tagging and graffiti art (see my interview, &#8220;Is it OMG finally for Augmented Reality?&#8221;). [...]</p>
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