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	<title>Comments on: Augmented Reality&#8217;s Growth is Exponential: Ogmento &#8211; &#8220;Reality Reinvented,&#8221; talking with Ori Inbar</title>
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	<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/</link>
	<description>Augmented Realities at the Edge of the Network</description>
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		<title>By: My Technology Website</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-378086</link>
		<dc:creator><![CDATA[My Technology Website]]></dc:creator>
		<pubDate>Thu, 20 Oct 2011 23:29:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-378086</guid>
		<description><![CDATA[&lt;strong&gt;Blogs ou should be reading...&lt;/strong&gt;

[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]â€¦...]]></description>
		<content:encoded><![CDATA[<p><strong>Blogs ou should be reading&#8230;</strong></p>
<p>[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]â€¦&#8230;</p>
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	<item>
		<title>By: Wikitude &#187; Interview Series: Getting to know the key players in augmented reality</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-150520</link>
		<dc:creator><![CDATA[Wikitude &#187; Interview Series: Getting to know the key players in augmented reality]]></dc:creator>
		<pubDate>Mon, 19 Apr 2010 20:53:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-150520</guid>
		<description><![CDATA[[...] The first part of this interview series features Ori Inbar of Ogmento, with the post entitled: Augmented Realityâ€™s Growth is Exponential: Ogmento â€“ â€œReality Reinventedâ€. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The first part of this interview series features Ori Inbar of Ogmento, with the post entitled: Augmented Realityâ€™s Growth is Exponential: Ogmento â€“ â€œReality Reinventedâ€. [...]</p>
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		<title>By: Augmented Reality Year in Review &#8211; 2009 &#171; The Future Digital Life</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-131179</link>
		<dc:creator><![CDATA[Augmented Reality Year in Review &#8211; 2009 &#171; The Future Digital Life]]></dc:creator>
		<pubDate>Tue, 05 Jan 2010 18:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-131179</guid>
		<description><![CDATA[[...] Article / Interview &#8211; UgoTrade Interview with Ori Inbar &#8220;Reality Reinvented&#8221; Ori:You are so right. Itâ€™s multiple elements in the industry that have to come together. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Article / Interview &#8211; UgoTrade Interview with Ori Inbar &#8220;Reality Reinvented&#8221; Ori:You are so right. Itâ€™s multiple elements in the industry that have to come together. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Zusammenfassung 2009, Ausblick auf 2010 und das ARDevCamp : augmented reality agency</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-130823</link>
		<dc:creator><![CDATA[Zusammenfassung 2009, Ausblick auf 2010 und das ARDevCamp : augmented reality agency]]></dc:creator>
		<pubDate>Sun, 03 Jan 2010 18:11:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-130823</guid>
		<description><![CDATA[[...] Wichtigste Nachricht: AR Konsortium hat sich kunstituiert Coolste App/Video: AcrossAir kommt aufs iphone (Top AR App im Appstore) Bestes Interview: Ori Inbar zu: Reality Reinvented [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Wichtigste Nachricht: AR Konsortium hat sich kunstituiert Coolste App/Video: AcrossAir kommt aufs iphone (Top AR App im Appstore) Bestes Interview: Ori Inbar zu: Reality Reinvented [...]</p>
]]></content:encoded>
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		<title>By: MakerLab Blog &#187; Augmentia</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-123774</link>
		<dc:creator><![CDATA[MakerLab Blog &#187; Augmentia]]></dc:creator>
		<pubDate>Tue, 03 Nov 2009 18:27:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-123774</guid>
		<description><![CDATA[[...] layer beneath the beneath. As Gene Becker puts it &#8220;The World is the Platform&#8221;. And an ecosystem is starting to [...]]]></description>
		<content:encoded><![CDATA[<p>[...] layer beneath the beneath. As Gene Becker puts it &#8220;The World is the Platform&#8221;. And an ecosystem is starting to [...]</p>
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		<title>By: Games, Goggles, and Going Hollywood&#8230;How AR is Changing the Entertainment Landscape: Talking with Brian Selzer, Ogmento&#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-117417</link>
		<dc:creator><![CDATA[Games, Goggles, and Going Hollywood&#8230;How AR is Changing the Entertainment Landscape: Talking with Brian Selzer, Ogmento&#160;&#124;&#160;UgoTrade]]></dc:creator>
		<pubDate>Mon, 31 Aug 2009 03:38:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-117417</guid>
		<description><![CDATA[[...] I talked withÂ  Ori Inbar, one of the founders of Ogmento andÂ  the premier augmented reality blog Games Alfresco about his new venture in Hollywood. Bruce [...]]]></description>
		<content:encoded><![CDATA[<p>[...] I talked withÂ  Ori Inbar, one of the founders of Ogmento andÂ  the premier augmented reality blog Games Alfresco about his new venture in Hollywood. Bruce [...]</p>
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	<item>
		<title>By: Augmented Reality &#8211; Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises&#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-114861</link>
		<dc:creator><![CDATA[Augmented Reality &#8211; Bigger than the Web: Second Interview with Robert Rice from Neogence Enterprises&#160;&#124;&#160;UgoTrade]]></dc:creator>
		<pubDate>Mon, 03 Aug 2009 23:25:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-114861</guid>
		<description><![CDATA[[...] Tish: Earlier today I was telling you how impressed I was by Google Wave &#8211; it is quite mind blowing to experience massively multiplayer real time interaction on what will be an open internet wide platform &#8211; Wave is breaking new ground here and more than one person has mentioned its potential role in AR to me (see the comments to my recent post on Ogmento). [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Tish: Earlier today I was telling you how impressed I was by Google Wave &#8211; it is quite mind blowing to experience massively multiplayer real time interaction on what will be an open internet wide platform &#8211; Wave is breaking new ground here and more than one person has mentioned its potential role in AR to me (see the comments to my recent post on Ogmento). [...]</p>
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		<title>By: Darkflame</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-114825</link>
		<dc:creator><![CDATA[Darkflame]]></dc:creator>
		<pubDate>Mon, 03 Aug 2009 09:54:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-114825</guid>
		<description><![CDATA[&quot; Just compare augmented reality to another â€œnewâ€ term, like â€œcloud computingâ€, and see how it fares (http://www.google.com/trends?q=augmented+reality%2C+cloud+computing). &quot;

You will notice in that very graph, that AR is not actually a new term, compared to Cloud Computing.
AR rise is not due to merely the introduction of the term itself.

That said, the fact that something is raiseing faster dosnt mean AR isnt also rising very fast.

As for &quot;AR&quot; vs &quot;VR&quot;...not a good comparison...two initials are not enough data to give relivent results. AR could mean lots of things;
http://en.wikipedia.org/wiki/AR]]></description>
		<content:encoded><![CDATA[<p>&#8221; Just compare augmented reality to another â€œnewâ€ term, like â€œcloud computingâ€, and see how it fares (<a href="http://www.google.com/trends?q=augmented+reality%2C+cloud+computing" rel="nofollow">http://www.google.com/trends?q=augmented+reality%2C+cloud+computing</a>). &#8221;</p>
<p>You will notice in that very graph, that AR is not actually a new term, compared to Cloud Computing.<br />
AR rise is not due to merely the introduction of the term itself.</p>
<p>That said, the fact that something is raiseing faster dosnt mean AR isnt also rising very fast.</p>
<p>As for &#8220;AR&#8221; vs &#8220;VR&#8221;&#8230;not a good comparison&#8230;two initials are not enough data to give relivent results. AR could mean lots of things;<br />
<a href="http://en.wikipedia.org/wiki/AR" rel="nofollow">http://en.wikipedia.org/wiki/AR</a></p>
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		<title>By: Tish Shute</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-114782</link>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
		<pubDate>Sun, 02 Aug 2009 14:24:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-114782</guid>
		<description><![CDATA[Hi Rouli, 

Thanks for complement! Sorry I missed your comment for a couple of days - it got caught in a filter and I didn&#039;t see it. Also thank you for all the amazing work you do to develop the field of augmented reality.

 I agree with you Google Trends shouldn&#039;t be taken as THE key bench mark indicator which is, perhaps, implied in a bit of writerly enthusiasm on my part!  But it is interesting when you see a switch from a basically flat graph to something like exponential growth.  Also there are many indicators (not all have be turned into metrics) that it is, &quot;OMG finally,&quot; for Augmented Reality, not least of which is the arrival of a powerful mediating artifact like the iphone.

 Yes there is the matter of when, and perhaps even if, the FULL power of the iphone will truly be opened up to augmented reality developers. But regardless, the fact that the iphone and other smart phones can offer so much of what augmented reality has needed for its development for so long is very important in an of itself. 

 It will be interesting to see what happens in terms of smart phones, iphones and others, and even possibly MIDs in 2010. 

Now to your question of the kind of augmented reality &quot;we are hoping for.&quot;  Well of course this all depends on what you are hoping for.  Personally, I am really hoping for some very cool games and some useful applications particularly in the field of Green Tech. 

Augmented Reality has a lot to offer Green Tech development but it will require the still hard to do markerless object recognition that goes beyond feature tracking and modified marker recognition, also a tight alignment of media/graphics with physical objects; and in addition a quite a high level of instrumentation of the physical world is needed.  

I am very hopeful that all the pieces will come together in the next 12 months for Green tech AR to come of age. But as the famous Alan Kay quote goes, &quot;The best way to predict the future is to invent it.&quot; So you know what I will be working on and trying to encourage others to!

Then of course there is the illusive eyewear! Gucci stylish comfortable AR capable eyewear would change everything. But I am not holding my breath for eyewear in 2010. 

But there is so much to do on the hardware we already have.  We do not have to be stuck in a rut with markers and webcams and tethered AR experiences. So with or without the eyewear, I am sure there will be many interesting new augmented reality experiences coming in 2010.]]></description>
		<content:encoded><![CDATA[<p>Hi Rouli, </p>
<p>Thanks for complement! Sorry I missed your comment for a couple of days &#8211; it got caught in a filter and I didn&#8217;t see it. Also thank you for all the amazing work you do to develop the field of augmented reality.</p>
<p> I agree with you Google Trends shouldn&#8217;t be taken as THE key bench mark indicator which is, perhaps, implied in a bit of writerly enthusiasm on my part!  But it is interesting when you see a switch from a basically flat graph to something like exponential growth.  Also there are many indicators (not all have be turned into metrics) that it is, &#8220;OMG finally,&#8221; for Augmented Reality, not least of which is the arrival of a powerful mediating artifact like the iphone.</p>
<p> Yes there is the matter of when, and perhaps even if, the FULL power of the iphone will truly be opened up to augmented reality developers. But regardless, the fact that the iphone and other smart phones can offer so much of what augmented reality has needed for its development for so long is very important in an of itself. </p>
<p> It will be interesting to see what happens in terms of smart phones, iphones and others, and even possibly MIDs in 2010. </p>
<p>Now to your question of the kind of augmented reality &#8220;we are hoping for.&#8221;  Well of course this all depends on what you are hoping for.  Personally, I am really hoping for some very cool games and some useful applications particularly in the field of Green Tech. </p>
<p>Augmented Reality has a lot to offer Green Tech development but it will require the still hard to do markerless object recognition that goes beyond feature tracking and modified marker recognition, also a tight alignment of media/graphics with physical objects; and in addition a quite a high level of instrumentation of the physical world is needed.  </p>
<p>I am very hopeful that all the pieces will come together in the next 12 months for Green tech AR to come of age. But as the famous Alan Kay quote goes, &#8220;The best way to predict the future is to invent it.&#8221; So you know what I will be working on and trying to encourage others to!</p>
<p>Then of course there is the illusive eyewear! Gucci stylish comfortable AR capable eyewear would change everything. But I am not holding my breath for eyewear in 2010. </p>
<p>But there is so much to do on the hardware we already have.  We do not have to be stuck in a rut with markers and webcams and tethered AR experiences. So with or without the eyewear, I am sure there will be many interesting new augmented reality experiences coming in 2010.</p>
]]></content:encoded>
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		<title>By: Weekly Linkfest &#171; Games Alfresco</title>
		<link>http://www.ugotrade.com/2009/07/28/augmented-realitys-growth-is-exponential-ogmento-reality-reinvented-talking-with-ori-inbar/comment-page-1/#comment-114771</link>
		<dc:creator><![CDATA[Weekly Linkfest &#171; Games Alfresco]]></dc:creator>
		<pubDate>Sun, 02 Aug 2009 08:02:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4120#comment-114771</guid>
		<description><![CDATA[[...] gave another interview to Tish Shute, this time talking a bit about [...]]]></description>
		<content:encoded><![CDATA[<p>[...] gave another interview to Tish Shute, this time talking a bit about [...]</p>
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