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	<title>Comments on: Tonchidot: Taking Augmented Reality Beyond Lab Science with Fearless Creativity and Business Savvy</title>
	<atom:link href="http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/</link>
	<description>Augmented Realities at the Edge of the Network</description>
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		<title>By: Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook&#160;&#124;&#160;UgoTrade</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-133249</link>
		<dc:creator><![CDATA[Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook&#160;&#124;&#160;UgoTrade]]></dc:creator>
		<pubDate>Tue, 19 Jan 2010 14:06:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-133249</guid>
		<description><![CDATA[[...] There are some initiatives emerging.Â  Tonchidot (who closed on $4 million of VC for augmented reality last December) has helped create the AR Commons in Japan.Â  CFO of Tonchidot, Ken Inoue explained in an interview with me in September 2009. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] There are some initiatives emerging.Â  Tonchidot (who closed on $4 million of VC for augmented reality last December) has helped create the AR Commons in Japan.Â  CFO of Tonchidot, Ken Inoue explained in an interview with me in September 2009. [...]</p>
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		<title>By: PixelPolicy</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-121153</link>
		<dc:creator><![CDATA[PixelPolicy]]></dc:creator>
		<pubDate>Tue, 06 Oct 2009 18:59:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-121153</guid>
		<description><![CDATA[It&#039;s encouraging to see augmented reality broken down in such an analytical way, along with a fantastic and eye-catching interview. We just wrapped a week of augmented reality feature stories, but I might have to extend it by a bit to include some commentary on your very well-managed interview.]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s encouraging to see augmented reality broken down in such an analytical way, along with a fantastic and eye-catching interview. We just wrapped a week of augmented reality feature stories, but I might have to extend it by a bit to include some commentary on your very well-managed interview.</p>
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		<title>By: Robert Rice</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-119974</link>
		<dc:creator><![CDATA[Robert Rice]]></dc:creator>
		<pubDate>Thu, 24 Sep 2009 02:28:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-119974</guid>
		<description><![CDATA[Great interview!

(PS I looooove Denno Coil)]]></description>
		<content:encoded><![CDATA[<p>Great interview!</p>
<p>(PS I looooove Denno Coil)</p>
]]></content:encoded>
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		<title>By: toby</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-119672</link>
		<dc:creator><![CDATA[toby]]></dc:creator>
		<pubDate>Mon, 21 Sep 2009 10:04:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-119672</guid>
		<description><![CDATA[+1 DarkFlame&#039;s comments. :-)

It&#039;s really motivating to hear someone mention Denno Coil not being too far away, although I doubt it very much, it&#039;s a great boost for the moment. :-)]]></description>
		<content:encoded><![CDATA[<p>+1 DarkFlame&#8217;s comments. <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_smile.gif" alt=":-)" class="wp-smiley" /> </p>
<p>It&#8217;s really motivating to hear someone mention Denno Coil not being too far away, although I doubt it very much, it&#8217;s a great boost for the moment. <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_smile.gif" alt=":-)" class="wp-smiley" /> </p>
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		<title>By: Back to work &#124; augmented.org</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-119669</link>
		<dc:creator><![CDATA[Back to work &#124; augmented.org]]></dc:creator>
		<pubDate>Mon, 21 Sep 2009 09:33:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-119669</guid>
		<description><![CDATA[[...] other news - besides all new funny AR marker demos, business card applications, etc. - Tonchidot gave a nice interview to Tish and metaio announced their mobile AR application for the iphone, coming Nov, 2nd: called [...]]]></description>
		<content:encoded><![CDATA[<p>[...] other news &#8211; besides all new funny AR marker demos, business card applications, etc. &#8211; Tonchidot gave a nice interview to Tish and metaio announced their mobile AR application for the iphone, coming Nov, 2nd: called [...]</p>
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		<title>By: Weekly Linkfest &#171; Games Alfresco</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-119591</link>
		<dc:creator><![CDATA[Weekly Linkfest &#171; Games Alfresco]]></dc:creator>
		<pubDate>Sun, 20 Sep 2009 10:28:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-119591</guid>
		<description><![CDATA[[...] Shute interviews Ken Inoue, CFO of Tonchidot, on Sekai Camera and AR commons, the organization Tonchidot helped to [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Shute interviews Ken Inoue, CFO of Tonchidot, on Sekai Camera and AR commons, the organization Tonchidot helped to [...]</p>
]]></content:encoded>
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	<item>
		<title>By: RÃ©gis Gaidot: Tonchidot: Taking Augmented Reality Beyond Lab Science with Fearless Creativity and Business Savvy http://bit.ly/FELSs &#124; Augmented Reality</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-119297</link>
		<dc:creator><![CDATA[RÃ©gis Gaidot: Tonchidot: Taking Augmented Reality Beyond Lab Science with Fearless Creativity and Business Savvy http://bit.ly/FELSs &#124; Augmented Reality]]></dc:creator>
		<pubDate>Fri, 18 Sep 2009 00:25:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-119297</guid>
		<description><![CDATA[[...]  Tonchidot: Taking Augmented Reality Beyond Lab Science with Fearless Creativity and Business Savvy http://www.ugotrade.com/2009...  45 seconds ago from Twitter - Comment - Like      &#160; [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  Tonchidot: Taking Augmented Reality Beyond Lab Science with Fearless Creativity and Business Savvy <a href="http://www.ugotrade.com/2009" rel="nofollow">http://www.ugotrade.com/2009</a>&#8230;  45 seconds ago from Twitter &#8211; Comment &#8211; Like      &nbsp; [...]</p>
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	<item>
		<title>By: Darkflame</title>
		<link>http://www.ugotrade.com/2009/09/17/tonchidot-taking-augmented-reality-beyond-lab-science-with-fearless-creativity-and-business-savvy/comment-page-1/#comment-119279</link>
		<dc:creator><![CDATA[Darkflame]]></dc:creator>
		<pubDate>Thu, 17 Sep 2009 22:38:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.ugotrade.com/?p=4410#comment-119279</guid>
		<description><![CDATA[&quot;.   However, sharing ALL data on this platform will be a challenge, since so many interests will need to be aligned.  Not all info is shared on the internet, and some prefer closed and secure environments.&quot;

Thats certainly true.
Which, to me, states well the need to have both public and private data possible on the same standard. 
AR needs to be like a webbrowser to take off, but only in terms of &quot;one application able to access all data sources&quot;.
But not all those datasources should be as public as a webpage is.

GoogleWave, once again, seems to fit the bill, as it dosnt broadcast data outwards if the data is only exchanged between users within a sever. (which could be within one company).

So you could have your private Denno-Coil esq windows hovering in space around you....but you could also let your friends and family see your Densuke following you about :)
Too separate channels (or waves) of information. Private and public.

There is just as much as need for a shared AR world as there is a private one.
And critically...both need to be viewable at the same time for the user!

When we finally get nice ARspecs, the need will become very obvious.

&quot;I guess we really felt we needed to get the idea out there â€“ As Robert said in your interview -  itâ€™s hard to make people understand the full potential of AR&quot;

Sadly, this is quite correct.
Concept videos can be very powerfull tool to show the potential of a bit of technology that is ever-so-close, but not yet existing.
I feel someone needs to produce a &quot;day in the life&quot; video showing the real world benefits of having slick denno-coil esq technology commonplace. It really would impact practically everything we do.

The criticism of the released video, I feel purely was due to it not being very clear (perhaps due to language issues), that it was a concept.

&quot;Ken Inoue: *** Good question â€“ the term â€œARâ€ is too techy/difficultâ€¦..  we agree. &quot;

I&#039;m not actually sure a technical name is much of a problem.

&quot;Inter-network&quot; after all, is pretty technical when you think about it.
Google (Googleplex), is the same.

I just think we need something thats simply and rolls of the toung. AR is too harsh and cold. Need something like web.
My own thinking is &quot;Arn&quot;, its basically AR-network, but pronouncing it softly &quot;arn&quot; rather then &quot;A.R&quot; to me sounds quite nice.  
But whatever we end up with needs to be easily prouncable for everyone. I don&#039;t think the meaning has to be that great.


Anyway, great interview as always, and I really look forward to seeing where things progress.
Especially if they are going to look at GoogleWave
Its really nice also to see someone from the industry say Denno-Coil isnt that far away ;)]]></description>
		<content:encoded><![CDATA[<p>&#8220;.   However, sharing ALL data on this platform will be a challenge, since so many interests will need to be aligned.  Not all info is shared on the internet, and some prefer closed and secure environments.&#8221;</p>
<p>Thats certainly true.<br />
Which, to me, states well the need to have both public and private data possible on the same standard.<br />
AR needs to be like a webbrowser to take off, but only in terms of &#8220;one application able to access all data sources&#8221;.<br />
But not all those datasources should be as public as a webpage is.</p>
<p>GoogleWave, once again, seems to fit the bill, as it dosnt broadcast data outwards if the data is only exchanged between users within a sever. (which could be within one company).</p>
<p>So you could have your private Denno-Coil esq windows hovering in space around you&#8230;.but you could also let your friends and family see your Densuke following you about <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" /><br />
Too separate channels (or waves) of information. Private and public.</p>
<p>There is just as much as need for a shared AR world as there is a private one.<br />
And critically&#8230;both need to be viewable at the same time for the user!</p>
<p>When we finally get nice ARspecs, the need will become very obvious.</p>
<p>&#8220;I guess we really felt we needed to get the idea out there â€“ As Robert said in your interview &#8211;  itâ€™s hard to make people understand the full potential of AR&#8221;</p>
<p>Sadly, this is quite correct.<br />
Concept videos can be very powerfull tool to show the potential of a bit of technology that is ever-so-close, but not yet existing.<br />
I feel someone needs to produce a &#8220;day in the life&#8221; video showing the real world benefits of having slick denno-coil esq technology commonplace. It really would impact practically everything we do.</p>
<p>The criticism of the released video, I feel purely was due to it not being very clear (perhaps due to language issues), that it was a concept.</p>
<p>&#8220;Ken Inoue: *** Good question â€“ the term â€œARâ€ is too techy/difficultâ€¦..  we agree. &#8221;</p>
<p>I&#8217;m not actually sure a technical name is much of a problem.</p>
<p>&#8220;Inter-network&#8221; after all, is pretty technical when you think about it.<br />
Google (Googleplex), is the same.</p>
<p>I just think we need something thats simply and rolls of the toung. AR is too harsh and cold. Need something like web.<br />
My own thinking is &#8220;Arn&#8221;, its basically AR-network, but pronouncing it softly &#8220;arn&#8221; rather then &#8220;A.R&#8221; to me sounds quite nice.<br />
But whatever we end up with needs to be easily prouncable for everyone. I don&#8217;t think the meaning has to be that great.</p>
<p>Anyway, great interview as always, and I really look forward to seeing where things progress.<br />
Especially if they are going to look at GoogleWave<br />
Its really nice also to see someone from the industry say Denno-Coil isnt that far away <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_wink.gif" alt=";)" class="wp-smiley" /> </p>
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