There is a lot of excitement in the Japanese Metaverse these days.

I met some of the the most important Japanese metaverse companies at the Virtual Worlds Expo and Conference in New York City earlier this year. And, last week, I managed to catch up with Naoyoshi Shimaya, CEO of Metabirds, and Hiroshi Asaeda, CEO of Meltingdots. I also had a very interesting conversation with Ken Brady and Adam Johnson about their recently launched metaverse consulting company Genkii.

The picture opening this post is a self portrait by Yuki (Genkii’s CCO). See my interview with Ken and Adam later in this post, and my interviews with Metabirds here, and Meltingdots here.

Adam also clued me in to the Virtual Worlds Conference and Expo 2008, Tokyo May 28th to 30th. You can attend the conference in Second Life â„¢ (A registered Trademark of Linden Lab). Today, I had a little walkabout the conference site in Second Life (picture below).

Philip Rosedale, founder of Second Life ™ (A registered Trademark of Linden Lab) will give “his first and long awaited lecture in Japan.”

Thanks to Genkii’s Adam Johnson for sending me all the updates on the conference! Also, Adam sent me some very interesting news about NTT’s recent investment in the ngi group (see below). This news is making 3Di and their OpenSim developers smile, I would guess!

Big news for the Open Source Metaverse in Japan!

NTTとngi、3Dインターネット関連事業などで業務・資本提携を発表

NTT, the largest telecommunication company in Japan will invest in the ngi group with a total of 1,630,000,000 yen. ngi group is the owner of 3Di so NTT is planning to work on metaverse business with their new NGN (next generation network) system (see Second Times).

I contacted 3Di who are very involved in OpenSim development and part of OpenSim core to try and find out more. But though “currently engaged in a lot of interesting discussion with other companies, and a lot of interesting projects” they are not commenting on this new round of funding. There was an English article in the Nikkei news, Thursday, May 8th, about the ngi/3Di/NTT deal, ” NTT To Take Stakes In ngi group Firms To Tap 3-D Virtual Space Tech:”

NTT will use the ngi group’s 3-D image processing technology to develop a system for managing virtual spaces on its fiber-optic based next-generation network (NGN). It will build such systems on behalf of companies that want to sell goods and host online advertising forums, among other businesses. It will begin receiving orders through such subsidiaries as NTT Communications Corp. as early as October

I asked Ken to comment on this news:

Ken Brady: As far as NTT taking a stake in ngi group and 3Di, I think we’ll have to wait and see what that means for the industry as a whole. NTT is huge, and they have a record of encouraging some really significant innovations. They could really be a driving force behind Japanese adoption of virtual worlds.

Tish Shute: Will this funding specifically get chaneled to any OpenSim projects or is that still another open question?

Ken Brady: I would bet some of it will go toward OpenSim projects, though I think it’s too early to say to what extent. Since NTT is taking an interest in 3Di, and since 3Di is so involved in OpenSim, I think there’s a pretty good chance that they are looking strongly in this direction.

Genkii:

“A Strategic consultancy for social media and virtual worlds.”

Above are Yuki’s portraits of Jeff Ames (CTO), Ken Brady (CEO), and Adam Johnson (COO) and a photo of the Genkii team in Tokyo.

Genkii is not only one of the coolest new companies on the planet, headed up by CEO, Ken Brady, formerly Director of International Strategies at Centric, a science fiction writer, and award winning film producer. But I think Genkii is one of the first Metaverse consulting companies in the world to put “a strong focus on leveraging Open Source platforms.”

While Japanese communities in Second Life are flourishing showing the some of the highest retention rates of anywhere in Second Life, Japan has become an important hub for OpenSim development.

The Open Metaverse enables a melding and reinvention of what has up to these point been divided realms – virtual worlds and the web. And, this company of metaverse “strategists” seems to be gearing up to make productive the fertile ground the first generation of metaverse evangelists has prepared.

As Ken points out virtual worlds are in an unusual and enviable position right now.

It’s really going to come down to what system gives users the experience they want. I think there is a lot of experimentation and head-scratching going on right now about this. In all phases of advertising, purchasing content, etc. Virtual worlds are in an unusual (and enviable, I’d argue) position because we are developing these things while still in the early stages of the industry, while industries like TV, print, movies, music are struggling with radical change.

I think what comes out of all this is a meshing of technologies. Hopefully we grab the good of what’s worked for the web and the good of what’s worked (so far) in virtual worlds and fuse them into a viable, scalable model. We need to create a system that allows people to create and play and work in virtual worlds as easily and as robustly as they do now on the web. That’s a pretty big order.

Also, that requires a huge melding of the minds. A lot of people from a lot of industries need to work together to make this happen.

Genkii already has a strong roster of strategic alliances including:

3Di, Centric, Metabirds, Synthespian Studios, Anvil Media, i-POP, Yosh, Fix8, Metaversatility, DeepThink Labs, and Syn Entertainment.

Interview with Ken Brady and Adam Johnson

Tish Shute: Ken how did you end up in Japan (Adam has told me his story before now he came to Japan to work for ngi!)

Ken Brady: My grandmother is Japanese and I’ve been coming back and forth here for about 5 years. My wife, Yuki, is Japanese/Taiwanese (she’s Genkii’s CCO), and we knew we’d like to live here at some point. While I was with Centric, I was back and forth helping them set up some operations in Asia, and moved when it worked out for everyone involved.

Tish Shute: It seems like Europe and Asia are blazing the trail with OpenSim. Is the US stuck in the dinosaur age re the Open Metaverse?

Ken Brady: OpenSim is growing quickly, there are more and more people (and companies) getting involved in its development, and it’s getting quite a bit of attention in VW media and blogs.

But I think it’s odd, isn’t it? When the web revolution really got its legs in 1995, the development was very US-centric, with other countries following. Now that we’re in the throes of a virtual world and 3D web revolution, it’s a real global undertaking. I don’t know if the US is exactly behind, but they’re certainly not holding all the cards in the game. What happens in Asia and Europe is certainly pushing the US these days.

Tish Shute: Yes you are right. It is not fair to say US is behind ‘cos everyone still has to take a hat off to Linden Lab!

Ken Brady: You’re absolutely right about recognizing LL as the icon they are. Especially in Asia, people always mention SL as the baseline on which every other upstart is measured. It’s all about whether something is a copy of Second Life, an alternative to Second Life, etc. Their name recognition is high.

Tish Shute: And yes SL asset development is spectacular!!! I am wondering if Linden Lab will make a move that could facilitate the rapid development of content in OpenSim. Then we would see a 3D revolution so much quicker, wouldn’t we?

Ken Brady: Agreed that asset development is key. OpenSim needs a robust system that will encourage interest in the platform. Active involvement by a large number of users is what’s going to get it really moving, of course. There’s something of a chicken and the egg dilemma there, right? Many people won’t use OpenSim until all the features are in place, while all the features may not be in place until more people use it.

Tish Shute: I am interested to pursue what your view on virtual economies is. Nao from Metabirds suggests that many new forms of virtual economies will emerge to promote asset development in the Open Metaverse but others seem to think virtual economies are a dead dog, and new models will drive asset developement. And, there are many that think Second Life be the heart of asset development in many prototypical virtual worlds if there work on interoperability with OpenSim proceeds? But what is your view on this very contested question?

Adam Johnson: The easiest route is just to plug in a system that’s already out there. Visa, or Paypal for example. There are also some pluggable game economy systems out there as well. Twofish comes to mind. The second way would be for Linden Lab to open up some sort of API to use their economy. OpenSim already has most of the inner workings in place for economy transactions. All that needs to be done is to customize it to your needs.

Ken Brady: Though I agree with Adam regarding plug-in economies (an easy route), I think there are so many possible models that could arise, depending on the nature of the virtual world in question. Closed systems offer some level of stability, such as with the L$, QQ coins, etc. But there will be certain situations where a virtual economy is not necessary to the development of the world. Barter systems can arise, a more open set of IP rules (like creative commons) could arise to allow more of a reputation-based economy.

Tish Shute: I know you are close to HiPiHi and they have a vision of creating a protected environment for a virtual economy but with some innovations on the Linden Lab model? They mentioned a virtual world ebay idea to me. Do you have thoughts on this idea?

Ken Brady: I don’t think that one system is right for every space. Unless we have all worlds becoming the same, operating on the same rules, with the same users, with the same goals for using each world. Of course, in that case, we’ll all create one virtual world, right?

I really think that reputation economies are viable, though, and what better place to prove the model than in a virtual world?

Tish Shute: Could you explain more about your idea of a reputaion model and what kind of economy that would work in?

Ken Brady: It was a science fiction idea that moved toward an economic model while no one was looking, I think. Both Jason Stoddard, Centric’s CEO and a fellow science fiction writer, and I are big propenents of this model. eBay is, to an extent, an example. In that case, your feedback (others’ satisfaction with your transactions) raises your standing in the community. As more people see your high rating, more people buy from you.

Tish Shute: Didn’t people game the reputation system in Second Life so much they had to take it out?

Ken Brady: Yes, people did that in SL. But it was a limited system, really. It was a popularity contest that didn’t truly mean anything. You didn’t get anything out of having a high ranking. With eBay, it’s self-correcting. Look at Digg or other systems that allow you to rate people up/down. Eventually, you know who to listen to/block. Or who to buy from/stay away from.

Adam Johnson: I think that it’s not well represented solely by a number. Something based on word of mouth probably holds more value.

Ken Brady: Exactly. In a world with no monetary system, though, reputation becomes the goal. The better your reputation, the higher your standing the community (whatever that may correspond to).

For this system to work as an economy, though, there has to be a way to actually get something out of your good reputation. Say, in SL, that land was given out based on reputation, and people with a certain rating got an island…it would make for a radically different environment. If there’s money coming in somewhere, it’s easier. If there is ad revenue, the higher your reputation, the higher the percentage of ad revenue passed on to you.

But this is all just conjecture. I guess I’m just saying that Nao from Metabirds is right: there are so many different models, and that there will be many concepts attempted.

Tish Shute: I realize from your work in Centric you are very familiar with all the social media plays. But I know many people are erked by the social media model of monetizing through advertising. They see advertising as taking over the internet! Will virtual worlds become Scobleized to survive in the open metaverse?

Ken Brady: I don’t actually think advertising is taking over the internet, nor will it take over virtual worlds. That’s been the argument from the beginning, but I think it’s a bit overstated. Ads are everywhere: TV print, movies, the room you’re in right now. They’re just more in your face online where you’re staring at a screen.

Adam Johnson: I’m sure there will be advertising free VWs, but they will cost you. If users want something that’s free, advertising will come into play more than likely. But, as computing power gets better, and the VW systems more efficient, and bandwith cheaper, it will become easier to support a VW with little money.

Ken Brady: I think Scoble offers an insight into the possibility of a reputation economy, so I think that will be one model.

Personally, I don’t have a problem with being paid to disseminate an idea I already have and support. Scoble hypes things he wants to hype, and that’s how advertising could change with that model of propagation. I don’t like the idea of people hocking products and ideas they don’t support, which is how it has worked with advertising in the past.

Adam Johnson: With reputation at least, if you hock something not good, you lose your reputation status. It is all balanced out and keeps people in check.

Ken Brady: I think having a two-tiered opt-out model (ads for a free experience; ad-free for a small fee) works sometimes. It may work in virtual worlds, but it’s not yet proven.

Tish Shute: Yes and there are two ends to this aren’t there? Because on the one hand much of the sophistication of the Web 2.0 revolution in terms of monetizing (and I agree Scoble is an example of that) has gone on apart from the development of virtual worlds up to this point. And, conversley the innovation of VWs has not really melded with the web so now we are at a turning point with OpenSim where these two directions collide and what will come out of this collision is…………?

Ken Brady: It’s really going to come down to what system gives users the experience they want. I think there is a lot of experimentation and head-scratching going on right now about this. In all phases of advertising, purchasing content, etc. Virtual worlds are in an unusual (and enviable, I’d argue) position because we are developing these things while still in the early stages of the industry, while industries like TV, print, movies, music are struggling with radical change.

I think what comes out of all this is a meshing of technologies. Hopefully we grab the good of what’s worked for the web and the good of what’s worked (so far) in virtual worlds and fuse them into a viable, scalable model. We need to create a system that allows people to create and play and work in virtual worlds as easily and as robustly as they do now on the web. That’s a pretty big order.

Also, that requires a huge melding of the minds. A lot of people from a lot of industries need to work together to make this happen.

Tish Shute: Yes but I take my hat off to Genkii, Tribal, Rex, Deep Think, HiPiHi, 3Di because none of you seem to be retreating in 2.5 D and flash plug ins or simply a model that plugs 3D into the web?

Ken Brady: I think those models are right for many people, but aren’t necessarily right for what we’re trying to accomplish overall. I think of most 2.5D/Flash virtual worlds as stepping stones. Sure, there are some great ideas and technologies that will come from them, but they are mostly grabbing a segment of the population that’s not ready (in hardware, broadband, or desire) to make the jump to more free-form 3D worlds. I firmly believe the 3D web is coming, but many times you have to take it in steps. And, really, that’s what Second Life, HiPiHi, OpenSim all are anyway. All steps toward something new.

Don’t get me wrong: I also think the 3D web will incorporate a lot of 2.5D/Flash technology, and that all that we learn from current and upcoming platforms will be integrated in those that come after. 3D worlds need to be easier, no download, more stable, etc. We’re just not there yet.

Tish Shute: And what about the intergration of mobile with immersive 3D?

Ken Brady: Mobile technology is absolutely central to any social technology here in Japan. Sometimes, I think people don’t realize how true that is, but think it’s an exaggeration. There are, I believe, now over 100 million mobile subscribers in Japan. And these are 3G phones. Coverage is awesome, and phone use is ubiquitous. Look at mixi, Japan’s largest social network. Most of its users update by mobile phone. Much more often than using a computer. Social media that doesn’t support mobile dies in Japan.

Tish Shute: But the integration of mobile and virtual worlds is not as easy is it – and I don’t mean technically I mean conceptually?

Ken Brady: It’s not easy. Conceptually, it’s a much different thing to be in a virtual world on a computer, keyboard and mouse at the ready, than using a mobile. I think that way of thinking stems from a western outlook. In the US, I think it will be hard to get people to log into a virtual world on their phones, even when the technology is available. In Japan, it wouldn’t be any more strange than sitting on the train watching TV on your phone, or writing a novel on your phone for others to read from their phones, or updating your mixi blog. These things happen constantly here already.

Tish Shute: Also as Genkii is the first consulting agency for VWs that I have seen that foregrounds open source (are there any others) could you tell me more about that?

Ken Brady: We don’t know if we’re the only consulting agency for VWs putting open Source upfront, but, if not, we’re one of the few. I know NMC has talked about its Open Virtual Worlds Project with Sun and I know others have mentioned open source worlds, but I’m not entirely sure where they stand on actual development and involvement.

Tish Shute: I should ask you articulate why you have directed you energy towards OpenSim and OpenSocial (but I am pretty sure I know the answer to that question) but many other people will not!

Ken Brady: I think you’ll see a lot more agencies talking about open source as soon as more clients are interested in it. Demand will drive it, as always. In our case, we believe that open source development is important to advancing these young technologies. We want to see virtual worlds and social media mature into the amazing technologies we know they can be.

OpenSim represents, we think, an opportunity to build a platform that will advance virtual world technology and the user experience. OpenSocial represents the same, albeit in a tangential industry.

Adam Johnson: We may have a bias towards OpenSim, but we are still agnostic in that effect. We are keeping our eye on the other projects such as Croquet, and Sun’s platform as well.

Ken Brady: We think this will be integral to advancing relevant industries, and we want to help where we can. It’s not about any one player or one platform. Adam is right. We’re platform agnostic, but we will recommend open source where it’s possible, and therefore applicable.

Adam Johnson: But I am in favor of all of the projects coming together to at least collaborate on knowledge, lessons learned, tips, etc.

I’m sure we are all going through similar problems, and are solving them over and over again needlessly.

Ken Brady: Agreed. I think the virtual worlds industry is awesome for one reason above many others: almost everyone I’ve met in the industry I like and want to collaborate with. I don’t feel competitive against most of them, because we’re all so early in this field. We all need to work together.

Adam Johnson: I think this year you will start to see some first steps in interoperability between the OpenSim projects. Within OpenSim, you will start to see all of the grids starting to interconnect with eachother, forming one large grid of grids. And from there, hopefully we can get some SL and OpenSim interconnect happening as well.

Tish Shute: So any involvement with enterprise solutions from Genkii?

Ken Brady: As far as enterprise worlds, we’ve certainly talked to some folks about it. I’ve discussed this in length with a lot of people in the film industry, especially. I think it’s a fascinating and exciting direction to go. 3D space is such a good collaborative environment and it’s being under-utilitzed. This summer I’ll be doing an interactive presentation for the Directors Guild of America on using virtual worlds for film production and collaboration. Having worked in the film industry myself and made movies, I feel it would be an outstanding use of the technology.

Adam Johnson: We definitely want to get involved there at some point. I know our partner Jeff Ames, who is also a core dev of OpenSim, and a major contributor to the OpenViewer project has some great ideas for dataviz.

Tish Shute: Then I have a big question for Ken re the science fiction to science moves that we may see soon in virtual worlds (the one i would most like to see is get 3D off a 2D screen!).

Ken Brady: I think there are an exciting number of science fiction concepts coming to life in virtual worlds already. I’ve gotten some grief from some of my fellow SF writers who ask why I’m wasting time in virtual worlds, seriously. I then show them some of the things that they wrote about or read about becoming real in the virtual space. Sometimes it scares them, sometimes excites them. It’s weird.

Certainly some of the most exciting are 3D devices. Who hasn’t been pining for full 3D? I still remember wearing a 3D helmet and playing with Dactyl Nightmare in the early 90s and I want to see integration of that sort of technology. We all know it will happen, but exactly when and which sort of system will be dominant is questionable. There are helmets, 180 degree screens, iGlasses, etc. Inobtrusive, wearable tech is really my personal choice. I look forward to augmented reality and my iGlasses. Input devices are also moving forward quickly. Mitch Kapor’s work in SL, Johnny Lee’s Wii hack, Surface, Keio University’s thought controller, and other similar technologies make me giddy.

Some of it is open source and some is not. I’m trying to get in to go play with as much as possible for an article I’m writing for Analog about virtual worlds. I’ll let you know when I find out!

I met Naoyoshi, CEO of Metabirds, at the Electric Sheep Company’s party during the Virtual Worlds Conference, 2008. And, ever since then, I have been looking forward to hearing more about Naoyoshi’s vision for the future of virtual worlds and his pioneering company Metabirds that has developed 25 sims in Second Life â„¢ (A registered Trademark of Linden Lab).

The first part of this interview began in a gmail conversation and then we met in Second Life to talk at length about a number of directions Naoyoshi is exploring; including his blog portal web site and point service “SLMaMe”, his ventures in OpenSim with a brand new project OpenNebula, and his pioneering of manufacturing 2.0 with Naturum Islands Resort in Second Life.

SLMaMe (for the Google translation see here), Nao points out, “gets 14,000,000 page views per month.” Also SLMaMe’s innovative point service, Nao explains below, is the basis for micropayments in 2D/3D virtualworlds.

Interview with Naoyoshi Shimaya, CEO of Metabirds: Part One

Tish: Could you tell me a bit about what Metabirds have been doing lately? What are your latest projects?

Nao: Our biggest project is “SLMaMe”, which is blog portal web site about virtual worlds. It gets 14,000,000 page views per month. We produce the “Naturum Islands Resort” project in SL. It’s an outdoor resort region that uses 2 SIMs. Naturum is an EC website which is the biggest outdoorgoods EC. They have blog comunity. Metabirds brought them into SL.

And we are planning to create real outdoor product using SL creators’ design.

Tish: Are you still mainly focused in SL? Or are you working in other virtual worlds?

Nao: We are interested in the OpenSimsolution, and we have started creating a grid, OpenNebula. Also, we are interested in other metaverses.
Especially, we are interested in:
* virtual worlds in which we can create objects
* virtual worlds in which we can do business
( sell and buy objects, services, lands… using virtual money which can exchange
to real money.

Tish: How is Second Life doing in Japan? I sometimes visit Japanese sims and see a lot of enthusiasm for music and fashion? What are the most successful parts of SL from you perspective?

Nao: Creatives/arts and businesses. I believe it’s absolutely necessary for us to develop the virtual world.

Tish: What do you think is the way forward for SL in Japan? And for Virtual World adoption in Japan?
Nao: I think time will provide a solution to many of the Hardware/Software/Network problems. And the problems will be solved soon, if we keep wanting an ideal virtual world.

And, most companies will come into virtual worlds after people/users come into virtual worlds.

Tish: What are, from your point of view, the biggest changes necessary to SL to make it more appealing to a large audience in Japan?

Nao: *stability, using world wide distributed processing servers

Tish: and… for all virtual worlds..

Nao:

*output devices ( e.g. glasses )
*input devices ( e.g. brain waves )

Tish: In the US there has been a recent upsurge in 3D chat rooms and lite weight 3D and walled garden virtual worlds. Is this the same in Japan and are you still optimistic that an immersive free form 3D programmable space like SL can expand its appeal to a mass audience?

Nao: I think…
“3D chat rooms and lite weight 3D and “walled garden virtual worlds” are just services.
Second Life and other CREATIVE virtual worlds are next infrastructure for the internet.

The former can boom and can get a lot of users in the short period (1~5 years)

The latter can get a lot of users in the long period ( 3~10 years )
Because there are a lot of interesting services that can be born in these platforms.

Tish: What do you see, if any, is the role for virtual worlds in positive global development?

Nao:

*Business
The virtual market can be the biggest market we have ever found.
It will show a hidden labor force all over the world.

I think virtual wealth can be as valuable as real wealth, in the meaning that they provide – happiness… to make our life happy.
We can exchange virtual goods with each other using virtual/real money.
Businesses can develop that also provide real life goods,services for people.

*Community
We can connect with other people more richly using virtual worlds than previous internet services.
It will be able to create more powerful “Imagined communities” using real/virtual mixed world.
Some will fail, but, some communities will gain influence in “real” life all over the world.

Part 2: In Second Life

Tara5 Oh: Adam Johnson mentioned to me that Metabirds and Genkii are working together?
Nao Noe: Genkii is our partner.

Tara5 Oh: Does “Open Nebula” have an English client?

Nao Noe: “Open Nebula” is small now, because it has just started. You can join using SL client in English. But we don’t have English website, and English information yet

Nao Noe: You can log in “Open Nebula” using SL client launched with ” 　-loginuri http://60.32.217.116:8002/ -set systemLanguage ja”
-loginuri http://60.32.217.116:8002/

Nao Noe: You can register user account at

http://opennebula.net/RegistUser/entry_1.php

Tara5 Oh: Cool I will try and go in! Do you anticipate putting up an English website soon?

Nao Noe: We want to make English website…… but we don’t have time now.

Nao Noe: “Open Nebula” is a wasteland now, and not stable. It’s just a test project.

Tara5 Oh: I am very interested in how people feel assets will be built up in OpenSim projects? Are u thinking of building a virtual economy and using micropayments in the future?

Nao Noe: Yes I am. We have SLMaMe, which is blog portal website. In SLMaMe, we have a point service.

Nao Noe: I think the point service will be used for micropayments in 2D/3D virtualworlds.

Tara5 Oh: What do you mean by a point service?

Nao Noe: For now, a blog user can get 10 SLMaMe points(named MaMeTa ), when their adsence is clicked. The user will change these points to L$ next month. And, in the near future, the user can buy “MaMeta” with L$, JPY, US$ and, can get a lot of services in many Virtual Worlds.

Tara5 Oh: So an ad on a blog can earn you SLMaMe points which you can then convert into L$ ?

Nao Noe: Yes

Nao Noe: I want to make this point service to a virtual currency.

Nao Noe: But, I’m not interested in just “exchange money”.

Tara5 Oh: What is your interest?

Nao Noe: I want people to change virtual items, virtual services……. I want people to do interesting businesses using our currency.

Tara5 Oh: One of the big challenges for OpenSource virtual worlds is to make incentives for people to build interesting assets but they also want to be able to port assets across worlds. Do you see assets being exchanged between SL and OpenNebula?

Nao Noe: I think our economies/grid can be exist equally with LL and other real countries’ economy. But, it’s small we are creating very very small country. If we want to exchange money/asset with another VW, other real country, I think it’s just a political and technical problem.
But, if we want more and more, to exchange with other world/country, it will be realized in the near future.

Tara5 Oh: Yes I agree with you!

Tara5 Oh: How has the Japanese community in Second Life been growing? I see a lot of cool music and fashion events!

Nao Noe: I love Japanese users’ music and fashion very much.

Nao Noe: It’s very important that we introduce them into real world people.

Nao Noe: so, I made SLMaMe website.

Nao Noe: I know a lot of users become SL user, after reading user blogs.

Nao Noe: We are planning to create Real goods with Naturum. We are choosing a SL creator in fashion contest event in SLMaMe.

Tara5 Oh: There are a lot of English speaking admirers of Japanese fashion in SL!

Tara5 Oh: Cool are you hoping to do some RL integration?

Nao Noe: Yes

Nao Noe: At first, we are trying to create clothes in small lots, using SL creator’s design.

Nao Noe: Naturum has manufacturing network, because they have large EC website.

Nao Noe: we are trying for “manufacturing2.0″

Tara5 Oh: What other VWs besides SL and OpenSim are Metabirds developing in?

Nao Noe: I’m interested in HipiHi. I want to make SLMaMe into English and Chinese version. In the Chinese Version, HiPiHi is very important.

Tara5 Oh: In the US the Electric Sheep have moved a lot to 2.5 D and closed virtual worlds!

Nao Noe: I know ESC are moving a lot 2.5D

Nao Noe: I think it’s important in the near future, to maintain the company.

Tara5 Oh: in the US there is a huge interest in 3D immersive for corporate collaboration and education . Is that true in Japan?

Nao Noe: In my opinion, it’s true. OpenSim is a strong platform for this we will introduce OpenSim to companies.

Tara5 Oh: so to follow up on my question about 2.5 D has Metabirds managed to stay focused on the 3D immersive without having to develop more in 2.5D and flash like ESC?

Nao Noe: We are very small company, we don’t need many fixed cost. It’s a simple solution for us.

Tara5 Oh: So you continue to find SL devlopment profitable?

Nao Noe: SL, OpenSim, HiPiHi, SLMaMe.

Tara5 Oh: Which all develop the immersive 3D path which is good I think!

Tara5 Oh: Melting Dots also felt their communities in SL were strong and growing although they work across other platforms. Do you feel this about your SL communities? How many sims do you have in SL?

Nao Noe: about 25 and we have SLMaMe comunity gathering thousands of SL core users who are VW core users in Japan. it’s very strong.

Tara5 Oh: What does MaMe mean in English?

Nao Noe: Bean

Nao Noe: SLMaMe is a broad bean.

Tara5 Oh: heh Bean is a slang word for currency in English too!

Tara5 Oh: Do you have your own portal for Metabirds sims in SL?

Nao Noe: our company site is http://www.metabirds.com/ and http://www.metabirds.com/service/metaworld.html is information.

Nao Noe: And we are planning to create Social Network Site website for the metabirdssims(metaworld) user http://metaworld.jp/

Tara5 Oh: how many people work for Metabirds now?

Nao Noe: about 10.

Tara5 Oh: and you are based in Tokyo?

Nao Noe: Yes, but our staff live all over Japan.

Tara5 Oh: so you are a virtual company too?

Nao Noe: Yes.

Nao Noe: We are using SL and Skype to communicate with each other.

Tara5 Oh: Melting Dots said they saw themselves primarily as virtual world event creators and an agency specializing in social media – how do you describe Metabirds?

Nao Noe: We are “Virtual World Business Developer.”

Tara5 Oh: I saw the recent press release from NTT.

NTT, the largest telecommunication company in Japan will invest in the NGI group with a total of 1,630,000,000 yen. NGI group is the owner of 3Di so NTT is planning to work on metaverse business with their new NGN (Next generation network) system (see Second Times).

Tara5 Oh: What do you think are the implications of this for Japanese virtual World development?

Nao Noe: I think it’s good for hardware/network infrastracture for virtual worlds.

Nao Noe: and, on their service, Metabirds can provide a lot of businesses then, then the users will become happy If they provide low cost and stable infrastracture, it’s very good for us.