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	<title>UgoTrade &#187; Artificial Life</title>
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		<title>ARE is now AWE â€“ Augmented World Expo!</title>
		<link>https://www.ugotrade.com/2012/12/20/are-is-now-awe-%e2%80%93-augmented-world-expo/</link>
		<comments>https://www.ugotrade.com/2012/12/20/are-is-now-awe-%e2%80%93-augmented-world-expo/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 22:31:34 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
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		<guid isPermaLink="false">http://www.ugotrade.com/?p=6575</guid>
		<description><![CDATA[I&#8217;m really excited that we opened a call for proposals today for Augmented World Expo (registration opens February!). Â Our edgy conference on augmented reality has morphed into the worldâ€™s first Expo about the augmented world. Â If you loved ARE you are going to findÂ Augmented World Expo the most important event of 2013, and if you [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2012/12/AWE2013.jpg"><img class="alignnone size-medium wp-image-6576" title="AWE2013" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2012/12/AWE2013-300x187.jpg" alt="" width="300" height="187" /></a></p>
<p>I&#8217;m really excited that we opened a call for proposals today for <a href="http://augmentedworldexpo.com/cfp/"><strong>Augmented World Expo</strong></a> (registration opens February!). Â Our<strong> </strong>edgy conference on augmented reality has morphed into the worldâ€™s first Expo about the augmented world. Â If you loved ARE you are going to findÂ <strong><a href="http://augmentedworldexpo.com/cfp/" target="_blank">Augmented World Expo</a></strong> the most important event of 2013, and if you never got a chance to attend before register early to reserve your spot!</p>
<p>&#8220;The way we experience the world will never be the same. We no longer interact with computers. We interact with the world. A set of emerging technologies such as augmented reality, gesture interaction, eyewear, wearables, smart things, cloud computing, and ambient computing are completely changing the way we interact with people, places and things. These technologies create a digital layer that empowers humans to experience the world in a more advanced, engaging, and productive way.</p>
<p>Augmented World Expo will bring together the best in augmented experiences from all aspects of life: health, education, emergency response, art, media and entertainment, retail, manufacturing, brand engagement, travel, automotive, and urban design. It will be the largest ever exposition demonstrating how these technologies come together to change our lives and change the world.</p>
<p><strong>Registration will open in February.&#8221;</strong></p>
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		<title>Interview with Vernor Vinge: Smart phones and Empowering Aspects of Social Networks &amp; Augmented Reality Still Massively Underhyped</title>
		<link>https://www.ugotrade.com/2011/05/10/interview-with-vernor-vinge-smart-phones-and-the-empowering-aspects-of-social-networks-augmented-reality-are-still-massively-underhyped/</link>
		<comments>https://www.ugotrade.com/2011/05/10/interview-with-vernor-vinge-smart-phones-and-the-empowering-aspects-of-social-networks-augmented-reality-are-still-massively-underhyped/#comments</comments>
		<pubDate>Tue, 10 May 2011 18:21:06 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
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		<guid isPermaLink="false">http://www.ugotrade.com/?p=6277</guid>
		<description><![CDATA[Interview with Vernor Vinge Tish Shute: Many of the pioneers of the emerging AR industry who will be speaking at, and attending Augmented Reality Event, consider &#8220;Rainbows End&#8221; one of their key inspirations. [Note: If you want to attend ARE2011 readers of this post can use my discount code TISH295 ($295 for two days, or [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/04/Screen-shot-2011-04-13-at-12.51.38-PM.png"><img class="alignnone size-medium wp-image-6200" title="Screen shot 2011-04-13 at 12.51.38 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/04/Screen-shot-2011-04-13-at-12.51.38-PM-200x300.png" alt="" width="200" height="300" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/VernorVinge_RainbowsEnd.jpg"><img class="alignnone size-medium wp-image-6314" title="VernorVinge_RainbowsEnd" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/VernorVinge_RainbowsEnd-196x300.jpg" alt="" width="196" height="300" /></a></p>
<h3>Interview with Vernor Vinge</h3>
<p><strong>Tish Shute: </strong> Many of the pioneers of the emerging AR industry who will be speaking at, and attending <a href="http://augmentedrealityevent.com/" target="_blank">Augmented Reality Event,</a> consider <a href="http://www.amazon.com/Rainbows-End-Novel-Foot-Future/dp/0312856849" target="_blank">&#8220;Rainbows End&#8221;</a> one of their key inspirations. [Note: If you want to attend ARE2011 readers of this post can use my discount code <a href="http://augmentedrealityevent.com/register/" target="_blank">TISH295</a> ($295 for two days, or for one day only <a href="http://augmentedrealityevent.com/register/" target="_blank">TISH1DAY11</a> for $149]</p>
<p>What is the best and worst, in your view, about the way Augmented Reality is emerging from science fiction into science fact?</p>
<p><strong>Vernor Vinge:</strong> <strong>Progress that sets the stage:<br />
The worldwide market penetration of cellphones in the era 2000-2010 was of a size and speed that would have counted as foolish implausibility even in science-fiction of earlier times. More than half the human race suddenly had access to knowledge and comms. Being in the middle of this firestorm of progress, we can&#8217;t really judge ultimate effects, but I expect that smart phones and the empowering aspects of social networks and AR are still massively underhyped. (This is not to say that individual innovation enterprises can&#8217;t fail; the treasure is there for those who dare, and ultimately the whole human race can benefit.)</strong></p>
<p><strong>But I can still whine:<br />
Some &#8212; mostly political/legal &#8212; issues are disappointing. These affect AR but also the broad range of our progress with technology:<br />
o Software patents and some styles of cloud computing are blunting the ability of average people to innovate. In the 2010-2020 era, average people should have the building blocks to empower them to create (and throw away at the end of the workday) tools that in olden times would have been the whole purpose of a business startup.<br />
Unfortunately, some companies restrict and compartmentalize their releases like we&#8217;re still living in the twentieth century.<br />
There are also some mostly tech issues that I&#8217;m impatient with (speaking as a never-satisfied consumer and fan:)<br />
o The low pixel counts in contemporary head up displays.<br />
o The poor position coordination in current HUDs.<br />
o The lack of mass market acceptance of HUDs.<br />
o The lack of progress in distributed store-and-forward between<br />
mobile devices (sub-femtocell, ad hoc and transitory forwarding).<br />
o The lack of progress in uniform solutions to centimeter-scale<br />
localization.</strong></p>
<p><strong>Tish Shute:</strong> What do you feel will be the most impactful application of AR in people&#8217;s everyday lives?</p>
<p><strong>Vernor Vinge: There are nebulous and fairly high likelihood answers: AR apps that let each person/team see those aspects of physical reality that are important for their current activity. Pointing technologies that coordinate with that AR vision. The combination is a revolution of interfaces, and the probable physical disappearance of more and more of the gadgets that twentieth century people associated with high tech.</strong></p>
<p><strong> </strong></p>
<p><strong>There are also more specific, spectacular, and necessarily uncertain impacts (that depend on social acceptance and the development of network infrastructure for consensual sharing of local imagery).<br />
o Economic disruption of the trend toward huge, expensive display devices.<br />
o Bottom up social networking, arising from GPL&#8217;d tools. I see this as very disruptive, in good, bad and arguable ways, as illustrated by descriptive terms such as &#8220;consumer protection clubs&#8221;, &#8220;belief circles&#8221; and &#8220;lifestyle cults&#8221;. Some of these could be as public as our topdown social networks. Some might be quiet and widespread, perhaps growing out of pre-existing groups that already have a lot of intermember trust. (See:<a href="http://www-rohan.sdsu.edu/faculty/vinge/C5/index.htm" target="_blank">http://www-rohan.sdsu.edu/faculty/vinge/C5/index.htm</a>)<br />
o More farfetched, but in the tradition of the last 50 years: the digitization of external visual design: building architecture could give less priority to physical appearance and more to cheap physical strength, network access support, and physical modifiability.</strong></p>
<p><strong>Tish Shute: </strong>I interviewed Bruce Sterling earlier this week &#8211; <a href="http://www.ugotrade.com/2011/05/06/augmented-reality-transitioning-out-of-the-old-fashioned-legacy-internet-interview-with-bruce-sterling/" target="_blank">http://www.ugotrade.com/2011/05/06/augmented-reality-transitioning-out-of-the-old-fashioned-legacy-internet-interview-with-bruce-sterling/</a>.Â  And, I&#8217;m really looking forward to your &#8220;fireside chat&#8221; with Bruce at the end of Augmented Reality Event to sum up the event [<a href="http://augmentedrealityevent.com/schedule/" target="_blank">see the full schedule for ARE2011 here</a>].Â  But was there anything that particularly rung a bell for you in my conversation with Bruce?</p>
<p><strong>Vernor Vinge:</strong> <strong>Bruce says:Â  <em>&#8220;&#8230; it&#8217;s pretty clear that the people who would weep for joy to have Augmented Reality are people whose reality is already damaged. People who need reality augmented as a prosthetic &#8230;&#8221;</em> This really rings a bell with me. And social networks with AR may have a special impact at small sizes, even just _two_ players. At such a scale, they might be better called &#8220;joint entities&#8221; than &#8220;social networks&#8221;. For example, two differently disabled persons, where one is mobile. There&#8217;s a lot more that could be said about this, including applications that could be done (maybe are being done) already.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/ar-contact1.jpg"><img class="alignnone size-medium wp-image-6319" title="ar-contact1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/ar-contact1-300x279.jpg" alt="" width="300" height="279" /></a><br />
</strong></p>
<p><em><a href="http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens/0">Picture via IEEE Spectrum: Augmented Reality in a Contact Lens</a></em></p>
<p><strong>Tish Shute: </strong>As <a href="http://augmentedrealityevent.com/2010/08/25/are2010-keynote-by-jesse-schell-augmented-reality-will-define-the-21st-century/" target="_blank">Jesse Schell pointed out last year at ARE2010</a>, &#8220;The whole point of AR is to see things from a different point of view &#8230; How can there be a more powerful art form than one that actually changes what you see?&#8221;</p>
<p>The magic lens of the smart phone, screens &#8211; large and small, projection, audio and sensory devices are mediating our AR experiences today.  Bruce pointed out last year in his opening keynote, that these less immersive forms of AR have their own merits.</p>
<p>But eyewear has always been integral to the big vision of AR.  Do you see some interesting futures for AR without eyewear?  And, How long before AR eyewear is part of our everyday lives?<br />
<strong>Vernor Vinge: This importance of vision is a visionist claim :-), but for the majority of us who have sight, binocular vision is by far the highest bitrate input we have, and we have enormously sophisticated wetware for analyzing what we see. Current display tech is far short of fully exploiting this input channel.</strong></p>
<p><strong> </strong></p>
<p><strong>Along the way to this goal, I expect we&#8217;ll pass through mini-eras of exploiting the best-available tech. Right now, that is the tablet and the smartphone. Sometimes I almost wish for slower progress: in the nineteenth century, you could profitably spend your tech lifetime mastering one mechanism (for instance, black-and-white silver halide photography). The whole world would benefit from your career. Now, we rattle through the mini-eras so fast that we never fully exploit what&#8217;s zooming past before we&#8217;re on to the next stage.</strong></p>
<p><strong>How fast (or if) HUDs like in Rainbows End show up will probably depend on network and localizer tech as much as the HUDs themselves, with clear generational differences within such eyeware. In fact, it&#8217;s fun to imagine the mini-eras you could get with different combinations of HUDs tech, localization, and networking.</strong></p>
<p><strong>(Aside, a quibble: I think AR should not be restricted to visual only. There are tactile and kinesthetic possibilities, at least.)</strong></p>
<p><strong>(Aside, a whine: If only we had an output channel with the bitrate and flexibility of vision! Wearables plus voice and gesture could do some of that. Going further might involve scary human re-engineering. In  <a href="http://www.fictionwise.com/ebooks/eBook4380.htm" target="_blank">Fast Times at Fairmont High</a>, I speculated that a small re-engineering (eidetic memory) could give a form of highrate output,<br />
simply by allowing selection from very large menus.)</strong></p>
<p><strong>Tish Shute:</strong> Augmented Reality and Ubiquitous Computing are intimately connected. Is a distinction between AR and Ubicomp still useful? (This recent PARC blog post: <a href="http://blogs.parc.com/blog/2010/03/defining-ubiquitous-computing-vs-augmented-reality/" target="_blank">http://blogs.parc.com/blog/2010/03/defining-ubiquitous-computing-vs-augmented-reality/</a> takes a look at the definitions.)</p>
<p><strong>Vernor Vinge: In a literal sense there is a distinction, and there is enough technical challenge in AR to justify specialists spending all their time with AR. But Augmented Reality&#8217;s importance to humanity is in its role as a portal to the power of ubicomp and human cooperation.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/TechnologicalSingularity.jpg"><img class="alignnone size-medium wp-image-6317" title="TechnologicalSingularity" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/TechnologicalSingularity-200x300.jpg" alt="" width="200" height="300" /></a><br />
</strong></p>
<p><strong>Tish Shute:</strong> Augmented Reality, as we understand it now, is a human centered experience.  But even now some of the most important aspects of our lives are governed by machine to machine intelligences that operate for the most part beyond the reach of human perception, e.g., the trading bots of Wall Street.  What role can augmented reality play in better mediating between human intelligence and machine to machine intelligence?  Does AR hasten the arrival of the technological singularity?</p>
<p><strong>Vernor Vinge: I see four or five concurrently active paths to the Singularity:<br />
a) Artificial Intelligence: We create superhuman artificial intelligence in computers.<br />
b) Digital Gaia: The worldwide network of embedded microprocessors, sensors, effectors, and localizers becomes a superhumanly intelligent entity.<br />
c) Internet Scenario: Humanity with its networks, computers, and databases becomes a superhuman being. (Bruce&#8217;s story <a href="http://www.amazon.com/Good-Old-Fashioned-Future-Bruce-Sterling/dp/0553576429" target="_blank">&#8220;Maneki Neko&#8221;</a> is a beautiful and subtle illustration of this possibility.)<br />
d) Intelligence Amplification: We enhance individual human intelligence through human-to-computer interfaces.<br />
e) Biomedical: We directly increase our intelligence by improving the neurological function of our brains. (I regard this last item to be the weakest of the possibilities.)</strong></p>
<p><strong>AR is central to progress with possibilities (c) and (d).<br />
If we humans want to keep our hand in the game, AR is an important thing to pursue.</strong></p>
<p><strong>Tish Shute: </strong>Powerful computer vision apps are emerging for smart phones and face recognition technologies are beginning to appear in consumer apps.  Do you think we need a major shift in the way we handle data ownership?   And, is &#8220;there is a real risk of our augmented reality world being owned by interests which are not our own?&#8221; (see my conversation with Anselm Hook last year. <a href="http://www.ugotrade.com/2010/01/17/visual-search-augmented-reality-and-a-social-commons-for-the-physical-world-platform-interview-with-anselm-hook" target="_blank">http://www.ugotrade.com/2010/01/17/visual-search-augmented-reality-and-a-social-commons-for-the-physical-world-platform-interview-with-anselm-hook</a></p>
<p><strong>Vernor Vinge: Yes, there is such a risk. (See also my political/legal comments in response to your question (1).)<br />
More broadly, I see DRM and the Law being used to reify our intellectual heritage as permanent private property. If this could work, it would be the biggest grab in history &#8212; and a major roadblock on human progress.</strong></p>
<p><strong>But even setting aside all the open/closed/free ideological questions, there is another important issue here: anytime laws are passed making popular and easily accomplished behavior illegal, things get very ugly. It may seem frivolous to compare this to the first stages of the War on Drugs, but that&#8217;s where serious enforcement would lead.</strong></p>
<p><strong>Tish Shute:</strong> We have seen gestural interfaces go mainstream in the last year.  What are the most interesting innovations with gestural interfaces that you have seen in recent months? What sessions will you go to at ARE this year?</p>
<p><strong>Vernor Vinge: I&#8217;m way behind the curve as to what is happening right now. Collecting data points on real hardware and applications is a high priority for me in attending ARE 2011.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/the-children-of-the-sky.jpg"><img class="alignnone size-medium wp-image-6322" title="the-children-of-the-sky" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2011/05/the-children-of-the-sky-196x300.jpg" alt="" width="196" height="300" /></a><br />
</strong></p>
<p><strong>Tish Shute:</strong> Are you reading/writing any new fictional literature about AR?  And/or, What design fictions for AR are most interesting to you in the moment?</p>
<p><strong>Vernor Vinge: As to writing: My novel The Children of the Sky should come out this October from Tor Books. It&#8217;s set in the far future and is the sequel to <a href="http://www.amazon.com/Fire-Upon-Deep-Vernor-Vinge/dp/0812515285" target="_blank">A Fire Upon the Deep</a>. Alas, the story has only indirect connections to our present technological interests.</strong></p>
<p><strong>As to reading: I got a big kick out of Daniel Suarez&#8217;s duology <a href="http://www.goodreads.com/book/show/4699575-daemon" target="_blank">Daemon</a> and <a href="http://search.barnesandnoble.com/Freedom/Daniel-Suarez/e/9780525951575" target="_blank">Freedom(TM)</a>.</strong></p>
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		<title>The Game is about the World not Dragons: Talking with Will Wright about Augmented Reality</title>
		<link>https://www.ugotrade.com/2010/03/03/the-game-is-about-the-world-not-dragons-talking-with-will-wright/</link>
		<comments>https://www.ugotrade.com/2010/03/03/the-game-is-about-the-world-not-dragons-talking-with-will-wright/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 03:29:23 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[architecture of participation]]></category>
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		<description><![CDATA[&#8220;The game is about the world not dragons,&#8221; Will Wright, Founder and Chief ExecutiveÂ  Stupid Fun Club, Creator of Spore and The Sims. I had a brief chat with Will Wright after his talk at Engage!, and I was delighted to hear that augmented reality is high on his agenda at the moment: &#8220;a lot [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong><a href="http://www.stupidfunclub.com" target="_blank"><img class="alignnone size-medium wp-image-5200" title="Screen shot 2010-02-22 at 12.26.12 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/Screen-shot-2010-02-22-at-12.26.12-PM-300x289.png" alt="Screen shot 2010-02-22 at 12.26.12 PM" width="300" height="289" /></a><br />
</strong></p>
<p><strong>&#8220;The game is about the world not dragons,&#8221; Will Wright, Founder and Chief ExecutiveÂ  <a href="http://www.stupidfunclub.com" target="_blank">Stupid Fun Club, </a>Creator of <a href="http://www.spore.com/" target="_blank">Spore</a> and <a href="http://thesims2.ea.com/" target="_blank">The Sims.</a><br />
</strong></p>
<p>I had a brief chat with <a href="http://en.wikipedia.org/wiki/Will_Wright_%28game_designer%29" target="_blank">Will Wright</a> after his talk at <a href="http://www.engageexpo.com/ny2010/" target="_blank">Engage!</a>, and I was delighted to hear that augmented reality is high on his agenda at the moment:</p>
<p><strong>&#8220;a lot of our stuff is kind of in the experimental format right now, but definitely one of our strong interests is AR.&#8221; </strong></p>
<p>Will Wright will be coming to speak at <a href="http://augmentedrealityevent.com/speakers/" target="_blank">Augmented Reality Event</a>, Santa Clara, CA., June 2nd, 3rd,Â  2010.Â  But, for now, here are a few hints at some of the directions that are intriguing him, e.g., the game potential of 3D mapping like <a href="http://www.ted.com/talks/blaise_aguera.html" target="_blank">Blaise Aguera y Arcas&#8217;sÂ  demo of augmented reality maps at TED</a> -Â  see the full conversation below.</p>
<p>There has been a vital shift, Will Wright points out.Â  Before the Wii,Â  immersive was understood asÂ  how much we were pulled into the world of the game.Â  Now immersive is how much the game pulls us deeper into our world, e.g., our relationship with the people we are playing with as in Rock Band, or engaging with other people&#8217;s crazy antics when playing Wii games.</p>
<h3><strong>&#8220;Computers are imagination amplifiers and toys are imagination constructors.&#8221;</strong></h3>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/computerareimaginatinamplifiers.jpg"><img class="alignnone size-medium wp-image-5183" title="computerareimaginatinamplifiers" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/computerareimaginatinamplifiers-300x290.jpg" alt="computerareimaginatinamplifiers" width="300" height="290" /></a><br />
</strong></p>
<p><em>The slide above is from Will Wright&#8217;s talk at <a href="http://www.engageexpo.com/ny2010/" target="_blank">Engage!</a> </em></p>
<p>Will Wright&#8217;s talk was extraordinary, dense, layered, and deeply thought provoking.<strong><br />
</strong></p>
<p>I have picked out a few samples from Will Wright&#8217;s vast tome of slides here.Â  They are just a glimpse of the many insights he offered.Â  If you are still wondering what will transform augmented reality into a mainstream experience, I suggest studying this talk carefully (I think the audio will be posted on the <a href="http://www.engageexpo.com/ny2010/" target="_blank">Engage! web site</a>).Â  Also watch Will Wright&#8217;s, <a href="http://g4li.org/" target="_blank">Games For Learning Institute </a>talk at NYU, February 17th, 2010, <a href="http://g4li.org/archives/1986" target="_blank">archived here</a>.</p>
<p>Will Wright and <a href="http://www.stupidfunclub.com/home.html">Stupid Fun Club</a> are getting ready to takes us to the next level of imagination amplification and construction.</p>
<h3><strong>&#8220;Smart&#8221; things can make us dumber by overriding our instincts<br />
</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/replacingourinstincts.jpg"><img class="alignnone size-medium wp-image-5182" title="replacingourinstincts" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/replacingourinstincts-300x199.jpg" alt="replacingourinstincts" width="300" height="199" /></a></p>
<p>Just one of the many wonderful anecdotes Will Wright toldÂ  was the story of his experiences with a new &#8220;smart&#8221; car (he bought this car with the intent of exploring the pinnacle of the &#8220;smart&#8221; car experience). <em>The slide above is from Will Wright&#8217;s talk at <a href="http://www.engageexpo.com/ny2010/" target="_blank">Engage!</a></em></p>
<p>Increasingly, artifacts are being designed to send us more and more data, and this car was endowed with an array of sensors supplying data aimed at assisting parallel parking &#8211; a notoriously challenging aspect of driving.Â  But the carÂ  failed miserably in helping. Â  While parallel parking had been easy for him prior to being deluged with all this data, Will Wright pointed out, ironically, he had to learn to ignore this stuff to park the &#8220;smart&#8221; car.</p>
<p>Instinctively, we learn to filter the information necessary for parking to the relevant stuff.Â  This kind of pre-conscious filtering is a key challenge for augmented reality, and one that Will Wright, as a game designer, has given great deal of thought to.</p>
<p>As Will Wright pointed out, aÂ  lot of our ideas about augmented reality, and sensor enabled artifacts, are rooted in trying to give us more data, to &#8220;take over our instincts.&#8221; Â  Not only do these artifacts attempt to give us more data, which as in the case of the HUDs for parallel parking can get in the way of our own highly effective intuitive instincts.Â  But, as Will Wright also noted, these artifacts also have more data which they can deploy independently to override our instincts, e.g., the car detecting your head has turned back to talk to a passenger and applying the brakes!</p>
<p><strong><br />
</strong></p>
<h3><strong>&#8220;Toys Encourage Agency&#8221;</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/Screen-shot-2010-02-19-at-3.14.53-AM.png"><img class="alignnone size-medium wp-image-5188" title="Screen shot 2010-02-19 at 3.14.53 AM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/Screen-shot-2010-02-19-at-3.14.53-AM-300x200.png" alt="Screen shot 2010-02-19 at 3.14.53 AM" width="300" height="200" /></a></p>
<p>Toys can be the antidote to instinct blocking &#8220;smart things.&#8221;Â  In contrast to &#8220;smart&#8221; data spitting cars that &#8220;take over&#8221; our instincts, toys encourage agency.Â  Will Wright gave the example ofÂ  high dynamic lighting photographs that make the world &#8220;toy like&#8221; and encourage us want to reach in and play with it (<a href="http://hdrcreme.com/photos/36-Sunset" target="_blank"><em>photo above from HDRCreme</em></a>).</p>
<h3>&#8220;What Computers are really good at is harvesting human intelligence&#8221;</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/HiveMind1.jpg"><img class="alignnone size-medium wp-image-5194" title="HiveMind" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/HiveMind1-300x199.jpg" alt="HiveMind" width="300" height="199" /></a></p>
<p>Another key insight that Will Wright explored in depth in his talk was the significance ofÂ  crowd sourced intelligence (<em>the slide above is from Will Wright&#8217;s talk at <a href="http://www.engageexpo.com/ny2010/" target="_blank">Engage!</a>)</em>.Â  If the crowd is training the filter, he suggested to me, this might build the kind of context we need to build meaningful augmented reality experiences (for more on this see the conversation below).</p>
<h3>Talking with Will Wright at Engage!, NYC, 2010</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/WillWright2.jpg"><img class="alignnone size-medium wp-image-5174" title="WillWright2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/WillWright2-277x300.jpg" alt="WillWright2" width="277" height="300" /></a></p>
<p><strong>Tish Shute:</strong> I was very interested by the idea you put out that this deluge of information gathered by sensors is not necessarily a kind of nirvana for augmented reality, in fact it can be just the opposite.Â  In the embryonic world of augmented reality, we have two streams it seems at the moment &#8211; one is the idea of a kind of like hyper local nirvana imagined for AR, in which we get information relevant to us, when and where we need it. Â  But you talked about some of the problems in realizing this, didn&#8217;t you?Â  The other strandÂ  is the emerging stream of play which you are exploring..</p>
<p><strong>Will Wright:</strong> Right.Â  I think part of it is like what I was talking about-the way our senses are set up to know how to filter out 99% of what is coming into them.Â  That is why they work, and that is what is beneficial.Â  I think that is why AR needs to focus onâ€¦</p>
<p>You look at what I can find out on Google or whatever, the amount of information is just astronomical.Â  The hard part, the intelligent part, is how do you figure out that one tenth of 1% that I actually care about at this given second?</p>
<p><strong>Tish Shute: </strong> Yes.Â  Have you seen any examples of AR beginning to do that?</p>
<p><strong>Will Wright: </strong> No, not at all.Â  I think that you have to have a contextual understanding of where I am at, where my mindset is, what my situation is, what my goal state is in a moment by moment basis.Â  And then it is still a complex task.Â  But the very first thing we need is more context for building a filter.Â  See, that filter is changing every few minutes, you know, what I am filtering into my senses is changing, and my context is changing moment to moment.</p>
<p><strong><br />
Tish Shute: </strong> I really liked your emphasis on crowd sourced intelligence as the key power of a networked world, is this the seed..?</p>
<p><strong>Will Wright:</strong> Well, you can imagine crowd sourcing that filterâ€¦it would affect a million people and get a sense of what mental context that they were in and what filter they turned on.Â  And so, in a sense, the crowd is training the filter.</p>
<p><strong>Tish Shute:</strong> Yes.Â  The problem with projects like <a href="http://siri.com/" target="_blank">SIRI</a>, that is driven by the big DARPA AI project, CALO, is it is centralized &#8211; although I am not sure what they intend to do in terms of crowd source corrections?Â  But if it was all open and we could crowd source as well that would be interesting.Â  But in the end we need a framework for AR that is as open as the internet, don&#8217;t we?</p>
<p><strong><br />
Will Wright:</strong> Right.Â  I think the technological infrastructure needs to be much lighter so that it can be grounded in more like a Twitter feed or something.</p>
<p><strong>Tish Shute:</strong> Yeah.Â  Iâ€™m actually working on a project using the Wave Federation protocol as the basis for a<a href="http://arwave.wiki.zoho.com/HomePage.html" target="_blank">n open communications framework for augmented reality, AR Wave</a> &#8211; not the Wave user interface, just the real-time federation protocol.Â  But, of course,Â  for it to become an open framework that could be a vehicle for crowd trained augmented reality it would need good take-up!</p>
<p><strong>Will Wright: </strong> Right.Â  You really want a million people involved.</p>
<p><strong>Tish Shute:</strong> Yes our dream is that the creation of augmented reality content will be as open, accessible andÂ  simple as making an html page, or contributing to a wiki.</p>
<p>So in terms of AR games what is interesting on the horizon, presumably games also have to solve the problems ofÂ  delivering a hyper local experience.Â  The car that you described in your talk tried hard to use augmented reality to solve the problem of parallel parking and ended up making it harder.Â  So giving us the information we need, where we need it, when we need it, and specific to who we are is going to be a big challenge.Â  But I mean in terms of games, what kinds of hyper local experiences will be most fun and what have you seen that is interesting in terms of augmented reality games up to now?</p>
<p><strong>Will Wright: </strong> Iâ€™ve not actually seen much at all.Â  Iâ€™ve seen people doing interesting stuff with like Google Maps.Â  They arenâ€™t really entertainment oriented, but I think you can start thinking aboutâ€¦</p>
<p>I mean I think for a lot of people, Google Street View is entertainment.Â  But I havenâ€™t really seen something that was really leaning into an entertainment application using existing technology and data that is already out there.</p>
<p>I mean I have seen some cool experiments-people playing Pac-Man in Washington Square and stuff like that, but nothing really serious.</p>
<p><strong><br />
Tish Shute: </strong>Yeah.Â  of course I think one of the missing links is that the barrier of entry is way to high for creating social augmented experiences for smart phones, and as you point out in your talk it is the social implications of the game is what makes it compelling.</p>
<p><strong>Will Wright: </strong> Also, I think using them [smart phones] as data aggregation devices rather than just data consumption devicesâ€¦so that people out there are using their phone, cameras, microphones, or whatever to gather data and get an experience where they are rewarded for gathering data.</p>
<p><strong>Tish Shute: </strong> Like <a href="http://foursquare.com/" target="_blank">foursquare</a> where you get the badges, and people can become the mayor of like a cafe or something.</p>
<p><strong>Will Wright:</strong> Right.Â  Yeah, you can imagine people using their phones to actually kind of pull informationâ€¦</p>
<p><strong>Tish Shute: </strong> A Dutch developer/artist/game designer, Thomas Wrobel,Â  <a href="http://www.lostagain.nl/" target="_blank">Lost Again</a>, came up with the original concept for the AR framework we are building on the Wave Federation protocol.Â  Thomas and his partner Bertine van Hovell design alternate reality games, amongst other things they doâ€¦so they are deeply immersed in the potential of the world as game.</p>
<p><strong>Will Wright:</strong> Yeah, one of my programmers actually works in Amsterdamâ€¦.there is a whole sub-communityâ€¦<br />
Well, yeah.Â  The possibilities are tremendous.Â  And Wii is actually training us that way [to be as much engaged with the other players in the physical space as the virtual game], so it is going to happen.</p>
<p><strong>Tish Shute: </strong> What are the most exciting things you see at the moment, and for the next 12 months for augmented reality?</p>
<p><strong>Will Wright:</strong> Gosh.Â  I mean I just think there is cool stuff happening in mapping, in general.<strong><br />
</strong></p>
<p><strong>Tish Shute:</strong> Like <a href="http://www.ted.com/talks/blaise_aguera.html" target="_blank">Blaise Aguera y Arcas&#8217;sÂ  demo of augmented reality maps at TED?</a></p>
<p><strong>Will Wright: </strong> Yeah, I thought the 3-D mapping with Microsoftâ€¦I think like the next level of that is going to be really compelling.</p>
<p><strong>Tish Shute:</strong> You see game potentials in that?</p>
<p><strong>Will Wright: </strong> Yeah.Â  You start overlaying really cool game potential on top of that.</p>
<p><strong>Tish Shute:</strong> Might you get interested and do something?</p>
<p><strong>Will Wright:</strong> Oh, yeah.Â  I mean in terms of games, that is one of my biggest interests, is AR.</p>
<p><strong>Tish Shute: </strong>Are you allowed to talk about anything specific at all?</p>
<p><strong>Will Wright:</strong> Not yet, no.Â  I mean a lot of our stuff is kind of in the experimental format right now, but definitely one of our strong interests is AR.</p>
<p><strong>Tish Shute: </strong> Yeah, absolutely.Â  We are over being tied to our desks to use computers -we want to be doing it anywhere, anytime, with anythingâ€¦</p>
<p><strong>Will Wright: </strong> Now the game is about the world instead of about dragons.Â  I love that.</p>
<p><em><a href="http://www.stupidfunclub.com/home.html"></a></em></p>
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		<title>The Physical World Becomes a Software Construct: Talking with Brady Forrest about Where 2.0, 2010</title>
		<link>https://www.ugotrade.com/2010/02/10/the-physical-world-becomes-a-software-construct-talking-with-brady-forrest-about-where-2-0-2010/</link>
		<comments>https://www.ugotrade.com/2010/02/10/the-physical-world-becomes-a-software-construct-talking-with-brady-forrest-about-where-2-0-2010/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 05:37:24 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
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		<description><![CDATA[&#8220;The internet eats everything it touches,&#8221; write Brady Forrest and Nathan Torkington, Oâ€™Reilly Media, Inc., in their must read 2006 companion essay The State of Where 2.0 (PDF).Â  Now in 2010 that statement is more true than ever. Last week,Â  I talked to Brady about what we can look forward to at Where 2.0, 2010,Â  [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://heaid.com/" target="_blank"><img class="alignnone size-medium wp-image-5138" title="Screen shot 2010-02-08 at 11.05.18 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/Screen-shot-2010-02-08-at-11.05.18-PM-300x202.png" alt="Screen shot 2010-02-08 at 11.05.18 PM" width="300" height="202" /></a></p>
<p>&#8220;The internet eats everything it touches,&#8221; write <a href="http://radar.oreilly.com/brady/" target="_blank">Brady Forrest</a> and <a href="http://nathan.torkington.com/" target="_blank">Nathan Torkington</a>, Oâ€™Reilly Media, Inc., in their must read 2006 companion essay <a style="border-width: 0px; margin: 0px; padding: 0px; color: #a43000; text-decoration: none;" title="Opens link in a new browser window." href="http://assets.en.oreilly.com/1/event/4/state_of_where_20.pdf" target="_blank">The State of Where 2.0</a> (PDF).Â  Now in 2010 that statement is more true than ever.</p>
<p>Last week,Â  I talked to Brady about what we can look forward to at <a href="http://en.oreilly.com/where2010" target="_blank">Where 2.0, 2010</a>,Â  and what he thinks will be the &#8220;internet eating&#8221; trends emerging this year.Â  Brady is uniquely positioned to get a glimpse of things to come.Â  His job for Oâ€™Reilly Media is tracking changes in technology and organizing large scale events, including Where 2.0 which he chairs, and Web 2.0 Expo in San Francisco and NYC which he co-chairs.Â  Brady also runs <a href="http://ignite.oreilly.com/" target="_blank">Ignite</a>, and previously worked at Microsoft on Live Search.Â  And, when not doing his day job, he participates in such Uber Geek activities as <a id="swtp" title="Steve the Robot H.E.AI.D - A Human Energized Artificial Intelligence Device...with lasers and generative sound." href="http://heaid.com/?page_id=5">Steve the Robot H.E.AI.D &#8211; A Human Energized Artificial Intelligence Device&#8230;with lasers and generative sound,</a> (click on pic above or see <a id="qvff" title="video here" href="http://vimeo.com/7153320">video here</a>).Â  Look out for <a id="swtp" title="Steve the Robot H.E.AI.D - A Human Energized Artificial Intelligence Device...with lasers and generative sound." href="http://heaid.com/?page_id=5">Steve the Robot H.E.AI.D,</a> at <a id="sfnk" title="Augmented Reality Event, June 2nd and 3rd, Santa Clara, CA" href="http://augmentedrealityevent.com/">Augmented Reality Event, June 2nd and 3rd, Santa Clara, CA</a>,Â  and a presentation from Brady.</p>
<p>As <a href="http://en.wikipedia.org/wiki/Vernor_Vinge" target="_blank">Vernor Vinge</a> pointed out in his intro to <a href="http://www.ismar09.org/" target="_blank">ISMAR 2009</a> &#8211; the &#8220;possibilities are both scary and wondrous&#8221; as &#8220;the physical world becomes much more like a software construct.&#8221;Â  Brady Forrest has taken a lead role, since 2004 &#8211; when &#8220;&#8216;local search&#8217; was interesting but not yet real,&#8221; in shaping this transformation.</p>
<p><a id="j70w" title="Where 2.0" href="http://en.oreilly.com/where2010">Where 2.0</a>, together with <a id="y46x" title="WhereCamp" href="https://wherecamp.pbworks.com/session/login?return_to_page=FrontPage">WhereCamp</a> (this year at Google) constitutes WhereWeek &#8211; a crucible for emerging trends in web mapping platforms, and location based technologies.Â  This year augmented reality, proximity-based social networking, local search, and the rapidly maturing field of Crisis Management are in theÂ  mix along with the huge and long established GIS industry which has moved rapidly into the Where 2.0 space.</p>
<p>But what business models will oxygenate the system is still a key question &#8211; one Brady discusses in the interview below.Â  Certainly, the usefulness of location based analysis, mapping, new interfaces, and bringing this data to every application is clear.</p>
<p>Crisis management is center stage this year <a href="http://en.oreilly.com/where2010/public/schedule/speaker/2345">Jeffrey Johnson</a> (Open Solutions Group), <a href="http://en.oreilly.com/where2010/public/schedule/speaker/67704">John Crowley</a> (Star-Tides), <a href="http://en.oreilly.com/where2010/public/schedule/speaker/2118">Schuyler Erle</a> (Entropy Free LLC) who will present on, <a id="d4lf" title="Haiti: CrisisMapping the Earthquake" href="http://en.oreilly.com/where2010/public/schedule/detail/13201">Haiti: CrisisMapping the Earthquake</a>.Â  And Chris Vein &amp; Tim O&#8217;Reilly will &#8220;discuss how cities and application developers will benefit from open data and what these programs will look like in the future&#8221;Â  in the plenary <a id="pv3i" title="City Data" href="http://en.oreilly.com/where2010/public/schedule/detail/14124">City Data</a>.</p>
<p>Mobile social, proximity- based social networking, which may soon emerge as a challenger to web based social networks, and augmented reality are the sexy rockstars ofÂ  the Where 2.0&#8242;s 2010 showcase of potentially disruptive technologies.Â  Augmented Reality has had a breakthrough year, and this is reflected in its strong showing on the Where 2.0 schedule.Â  But, as Brady notes, AR awaits the killer app, that will drive it to the next levelÂ  Of course, we hope to unveil thatÂ at<a href="http://augmentedrealityevent.com/" target="_blank"> are2010</a>!</p>
<p>At Where 2.0, I am presenting on <a id="mknx" title="The Next Wave of AR: Exploring Social Augmented Experiences" href="http://en.oreilly.com/where2010/public/schedule/detail/11046">The Next Wave of AR: Exploring Social Augmented Experiences</a> panel.Â  We will look at how social augmented experiences will be key to the next wave of mobile augmented reality.Â  <a href="http://en.oreilly.com/where2010/public/schedule/speaker/2119" target="_blank">Mike Liebhold</a>, in a complementary presentation, looks at <a id="e0_a" title="Truly Open AR." href="http://en.oreilly.com/where2010/public/schedule/detail/11096">Truly Open AR.</a> If you have been reading Ugotrade, you already know I am an advocate for an open, distributed, real time communications framework for AR &#8211; see <a href="http://arwave.wiki.zoho.com/HomePage.html" target="_blank">ARWave</a>.Â  Wave Federation Protocol is an open fast, compact, federated, communications protocol that is a dream come true for AR.Â  And, I would hazard a guess that in 2010, real time communications plus location will become oxygen.</p>
<p>But also key to the next wave of AR, as I discussed with <a href="http://www.hook.org/" target="_blank">Anselm Hook</a> in this post on <a id="it3q" title="Visual Search, Augmented Reality and a Social Commons for the Physical World Platform" href="../../2010/01/17/visual-search-augmented-reality-and-a-social-commons-for-the-physical-world-platform-interview-with-anselm-hook/">Visual Search, Augmented Reality and a Social Commons for the Physical World Platform</a>, will be a view constructed through complex â€œhybrid tracking and sensor fusion techniquesâ€ (Jarell Pair), cooperating cloud data services, powerful search and computer vision algorithms, and apps that learn by context accumulation.&#8221;</p>
<p>And as Brady notes in the interview below,Â  a key step forward would be<strong> &#8220;to take advantage of your location, but it doesnâ€™t need to have been mapped before.&#8221;</strong></p>
<p>For some interesting news on the mapping front (<em>and a discount code for Where 2.0 for Radar readers</em>) see Brady&#8217;s post, <a href="http://radar.oreilly.com/brady/" target="_blank">Flickr Photos in Google Street View</a>. These kind of human built maps have the potential to develop into â€œphoto-based positioning systemsâ€ that could create new opportunities for augmented reality.Â  Brady asks:</p>
<p><strong>&#8220;how often the Flickr photos get updated, where else these Flickr photos are going to show up in Google&#8217;s services (Google Goggles perhaps?) and will they show up in new search partner <a href="http://www.bing.com/maps/">Bing</a>? I am doubly curious if Facebook will ever let its photos be used in a similar way.&#8221;</strong></p>
<p><a id="ooyl" title="Lion Ron speaking" href="http://en.oreilly.com/where2010/public/schedule/speaker/4743"><em> </em><em><em> </em></em></a><em> </em><a id="ooyl" title="Lion Ron speaking" href="http://en.oreilly.com/where2010/public/schedule/speaker/4743">Lior Ron</a> of Google Goggles will be at Where 2.0 to tell us all about, <a id="oy8v" title="Looking into Google Goggles" href="http://en.oreilly.com/where2010/public/schedule/detail/14123">Looking into Google Goggles</a>.Â  And if you want to learn more about how our view of the physical world will be &#8221; rooted in powerful computing, pervasive connectivity, and the cloud&#8221; don&#8217;t miss this one.Â  I will be there.Â  And I very much hope there is a Q and A with this session.</p>
<p>During our conversation (see the full conversation below) Brady gave me his short list for breakthroughs that he sees as having big significance in 2010:</p>
<p><strong>&#8220;Well, I think Google Goggles is one of the most exciting things to me.Â  Having access to a visual search&#8230;having someone actually release a visual search engine in that way, to consumers, I think is huge.Â  You know, you see stuff like that in the labs. But I donâ€™t see it&#8230; itâ€™s rare to see it out. </strong></p>
<p><strong>I think Android is huge.Â  And the way Google is pushing hardware to show off the platform; so the Nexus One being another example and the fact that itâ€™s breaking free from the carriers.Â  Because I think when we get away from the carriers we are able to see more innovation, it&#8217;s whatâ€™s going to allow people or developers and companies to really innovate.</strong></p>
<p><strong>And I think Twitter adding geo-location to their APIs and buying <a href="http://www.crunchbase.com/company/mixer-labs" target="_blank">MixerLabs</a> is a huge move. I think Twitter may end up becoming the end-all be-all of location services. They are going to be updated constantly by people; they are going to have a really good grasp, real-time, of what is happening in any one place, at least based on the people. </strong></p>
<p><strong>And then with the addition of the MixerLabs data, they&#8217;re going to have more datasets at their ready, as well as any data that they start to collect from the clients themselves, like from TweetDeck.</strong></p>
<p><strong>So there are global clients that are updating Twitter.Â  I think those are some of the most exciting things.Â  And again, just to come back to Yelp, I think Yelp&#8217;s Monocle is also pretty significant, just because it&#8217;s an AR [augmented reality] app that&#8217;s being pushed into consumers&#8217; hands. </strong></p>
<p><strong>And we&#8217;ll see how useful they find it.&#8221;</strong></p>
<p><strong><br />
</strong></p>
<h3><strong><strong>Talking With Brady Forrest</strong></strong></h3>
<p><strong><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/bradyandgenomepost.jpg"><img class="alignnone size-medium wp-image-5141" title="bradyandgenomepost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/bradyandgenomepost-300x199.jpg" alt="bradyandgenomepost" width="300" height="199" /></a></strong></strong></p>
<p><em>Pic above from WhereCamp 2009, Brady Forrest, facing camera, checks out Mark Powell&#8217;s <a id="a-:n" title="Food Genome Project.Â  Check it out here" href="http://www.foodgenome.com/home">Food Genome Project</a>.Â  <a id="a-:n" title="Food Genome Project.Â  Check it out here" href="http://www.foodgenome.com/home">Check it out here</a> &#8211; it just woke up!</em></p>
<p><strong>Tish Shute:</strong> So last year when you were <a id="q5wp" title="interviewed for WebMonkey" href="http://www.webmonkey.com/blog/New_Wave_of_Apps_Build__Where__Into_the_Web">interviewed by Michael Calore for WebMonkey</a> before Where 2.0 you said, â€œLocation is no longer a differentiator itâ€™s going to become oxygen.â€ And after attending Where Week 2009, I agreed with you and <a id="k.gp" title="wrote about it here" href="../../2009/06/02/location-becomes-oxygen-at-where-20-wherecamp/">wrote about it here</a>.Â  But, in what ways did this prediction exceed expectations, and what ways were you disappointed now as we get close to Where 2.0, 2010?</p>
<p><strong><strong>Brady Forrest:</strong> Well, it exceeded expectations in that there are now five different mobile OSâ€™s where you can load on third party applications that active usersâ€™ locations that can then be shared out.</strong></p>
<p><strong>And so, what it is making is the possibility of real-time social location aware applications.Â  And this is something that hasnâ€™t truly been possible in years past.  Looking back three years ago when the iPhone launched, it was the first major phone, especially in the US, to be location aware.Â  And a year later, the Apps Store launched, giving developers full access to location, which previously had been held onto very, very, incredibly tightly by the carriers.</strong></p>
<p><strong>And now, a year and a half later, you have Android, you have Palm Pre, you have Blackberry working on their SDK to make it better, but it still is there.Â  You have Windows Mobile working on their SDK.Â  And, you know, who knows?Â  Maybe even BREW will get into the mix. </strong></p>
<p><strong>And AT&amp;T is opening up their own interactive store.Â  And so, AT&amp;T and Verizon and all their smart phones may now be looking at BREW. </strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Right. It was very exciting <a href="http://www.ugotrade.com/2009/06/02/location-becomes-oxygen-at-where-20-wherecamp/" target="_blank">last year at Where 2.0,</a> where we had all these new toolsets announced and then the iphone being location aware.  What were the best implementations of these new capabilities that became available in 2009, do you think?Â  What, in your view, was the most creative, surprising and disruptive?</p>
<p><strong><strong>Brady Forrest:</strong> Well, I am a huge fan of <a href="http://www.youtube.com/watch?v=jHEcg6FyYUo" target="_blank">Yelp Monocle.</a> I think, you know, that is just a real life example of using Augmented Reality.Â  You are on a street.Â  You have got a bunch of restaurants.Â  You have got a bunch of businesses.Â  And just to be able to swing through and look for peopleâ€¦I mean and look for ratings and reviews. </strong></p>
<p><strong>They have just started to institute check in, so you will be able to know where your friends are and where your friends have gone.Â  And that type of real-time, incredibly useful data is what will make augmented reality a standard part of the landscape. </strong></p>
<p><strong>I think it is that type of data, more so than, say, reference data, that will make people want to have all the possible sensors.Â  So, what do you need for that?Â  You need a camera.Â  You need a compass for orientation.Â  You need a GPS or, at least, a decent location service.Â  And then you need a screen where you can actually see the data, and then you need an Internet connection. </strong></p>
<p><strong>So it is not like any phone can handle this.Â  And so, you are going to need those killer apps to actually drive people to the type of phones that can support this.Â  I donâ€™t think AR is quite there yet. </strong></p>
<p><strong><strong>Tish Shute:</strong></strong> I agree, for true AR you need more that compass, camera, and GPS.Â  There are some missing pieces for the real deal experience &#8211; and not just a pair of sexy AR spec.Â  As you mention, hybrid tracking and sensor fusion techniques that can combine computer vision technology withÂ  compass and GPS are vital.Â  We need the compass.Â  We need the GPS.Â  We definitely need the camera!Â  But we need this combined with computer vision techniques to get the tracking, mapping and registration for true AR, or even to deliver a stable experience with the post-it/geonote AR that we see emerging with Layar, Wikitude, and others. At the moment we need to put together the tools for a true AR hyper-local experience.</p>
<p>And, of course, another aspect of this is the kind of physical hyper-links that applications like Google Goggles are building.</p>
<p>Do you have a speaker from Google Goggles at Where 2.0.Â  I would be absolutely fascinated to hear more about their road map?</p>
<p><strong>Brady Forrest: I was loading Google Goggles onto the program yesterday.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Oh, you did?Â  Oh, fantastic. And you have <a id="namh" title="Lior Ron speaking" href="http://en.oreilly.com/where2010/public/schedule/speaker/4743">Lior Ron speaking</a>!</p>
<p><strong><strong>Brady Forrest:</strong> It is actually possible it is not up on the website, but I talked to them and got them to agree to do a talk on it.</strong></p>
<p><strong><strong>Tish Shute: </strong></strong>I very much want to hear more about their road map.Â  Google Goggle&#8217;s is a very, very significant step towards the physical internet and this integration of computer vision with sensor fusion techniques necessary for true AR.</p>
<p><strong><strong>Brady Forrest:</strong> I mean that combination with Computer Vision is going to be incredibly valuable, because,Â  and then the other issue you have there is like is it on the client,Â  or is it on the server?Â  And right now, Google Goggles is definitely on the server, and that is not fast enough in real-time AR.Â  So that is like more of a 10 blue links IO interface. </strong></p>
<p><strong><strong>Tish Shute:</strong></strong> And also, they havenâ€™t got an open API, have they?</p>
<p><strong><strong>Brady Forrest:</strong> No, not yet.<br />
<strong><br />
Tish Shute:</strong> </strong>Maybe they will announce that.Â  Can you nudge them?Â  For true AR,Â  we need to move forward in several areas &#8211; of course, there is the mediating device issues, like access to the video buffers in the iphone, and the development of cool AR eye wear would be nirvana!</p>
<p>But my recent obsession has been working on a real-time communications infrastructure for AR, because that is quite doable now, yet we donâ€™t really have that real-time infrastructure, i.e. a real-time mobile social utility that is really up to the real time requirements of AR [see more about this <a href="http://www.ugotrade.com/2009/11/19/the-next-wave-of-ar-mobile-social-interaction-right-here-right-now/" target="_blank">here</a> and on <a href="http://arwave.wiki.zoho.com/HomePage.html" target="_blank">ARWave</a> wiki].</p>
<p>But we certainly donâ€™t have the integration of computer vision and sensor techniques, and the access to the big image databases we need, let alone the clients we need to put it all together either!</p>
<p><strong><strong>Brady Forrest:</strong> Google has done work to help out the community with their support of <a href="http://opencv.willowgarage.com/wiki/" target="_blank">Open CV</a>. </strong></p>
<p><strong>It is based out of <a href="http://www.willowgarage.com/" target="_blank">Willow Garage</a>, but I believe that Google has done quite a bit of work on it.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Could you talk a bit more about Open CV?</p>
<p><strong><strong>Brady Forrest: </strong><a href="http://oreilly.com/catalog/9780596516130" target="_blank">O&#8217;Reilly hasÂ  a 500 page book</a> on it.Â  It came out of the Darpa Project, or the  Darpa Contest, where unmanned vehicles are raced.Â  And that has since become, at least in my mind, the primary computer vision library that people work with. </strong></p>
<p><strong>I actually used itâ€¦or, one of the teammates did, on our project we did this summer.Â  We implemented an Open CV pretty quickly that detected where people were, and then we would play music based on that. </strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/3185351345_67e3514d36_o.jpg"><img class="alignnone size-medium wp-image-5144" title="3185351345_67e3514d36_o" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/3185351345_67e3514d36_o-300x225.jpg" alt="3185351345_67e3514d36_o" width="300" height="225" /></a></strong></p>
<p><a href="http://www.flickr.com/photos/55361487@N00/3185351345/" target="_blank"><em>Uber Geek Meeting from ShellyShelly&#8217;s photostream</em></a><br />
<strong>Tish Shute:</strong> Is that your Burning Man project? Do you have a link for that, and some pictures, video?</p>
<p><strong>Brady Forrest:</strong> <strong>Yeah.Â  <a id="riim" title="Heaid.com" href="http://heaid.com/">Heaid.com</a>.Â  Human Enhanced Artificial Intelligence Dancing.<br />
</strong></p>
<p><strong>Tish Shute:</strong> Thank you! This year the augmented reality story has been fairly basic &#8211; relying on basic sensors, compass, gps, accelerometers.Â  But it has also been an exciting year becauseÂ  we hadnâ€™t even hadÂ  smart phones with the camera, and GPS, and compass before this.</p>
<p>But now, the big adventure is to hook this all these sensor fusion techniques up with computer vision so that we can actually do reverse positioning for example from photos from what we are looking at, right?</p>
<p><strong>Brady Forrest:</strong> <strong>Yeah, and start to use it in a more ad-hoc manner so that as you are traveling around, yes, it will take advantage of your location, but it doesnâ€™t need to have been mapped before.</strong></p>
<p><strong>Tish Shute:</strong> Right &#8211; moving from mapping to context awareness.Â  Could you give like a quick explanation of what you did in your Burning Man project and how that relates to this kind of,Â  ad-hoc, on the fly, beginning to know what you are looking at without it having been mapped before, that is fascinating.</p>
<p><strong>Brady Forrest:</strong> <strong>Sure.Â  So we mounted a camera about 30 feet off the ground.Â  And as people would move underneath or dance, they would move from block to block.Â  And we had kind of created kind of bitmap of the area underneath and set up different sound zones.Â  So as people moved from zone to zone, it would play different music.</strong></p>
<p><strong>And we used Maxim FP to handle the computer vision, although it has Open CV library to handle the computer vision part and to handle determining which of the audio to fire off.Â  And then, also, we had a laser that would play at the same time.</strong></p>
<p><strong>And then we used Ableton Live, which is a very popular DJ software to actually handle the music.Â  So as someone moved from, say, square A to square B, it would fire off various MIDI signals and Ableton would interpret that.Â  And each person who went in, up toâ€¦well, theoretically, up to 4- 8 people.Â  But because of how small the stage was and how the sounds are played, realistically, more like 4-6 people.</strong></p>
<p><strong>Each person had there own set of sound.</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/3921063406_db4fbee6af_b.jpg"><img class="alignnone size-medium wp-image-5145" title="3921063406_db4fbee6af_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2010/02/3921063406_db4fbee6af_b-300x168.jpg" alt="3921063406_db4fbee6af_b" width="300" height="168" /></a></p>
<p><em>Pic from <a href="http://www.flickr.com/photos/extramatic/"><strong>extramatic</strong></a>&#8216;s Flickr </em><a id="sgdt" title="stream here" href="http://www.flickr.com/photos/extramatic/3921063406/sizes/l/"><em>s</em><em>tream here</em></a></p>
<p><strong>Tish Shute: </strong> Wow! Awesome.</p>
<p><strong>Brady Forrest:</strong> <strong>We would be able to detect different people, assign them a sound, or a set of sounds, so, like bass, drums, vocals.Â  And then we would have clips that played well together that were 3-5 seconds in length.</strong></p>
<p><strong>Tish Shute:</strong> At what distance could you detect people?</p>
<p><strong>Brady Forrest: </strong> <strong>We had a 22 foot  area underneath the camera.Â  That was mostly based on what the lens could capture.</strong></p>
<p><strong>Tish Shute:</strong> OMG I love this!Â  This is really the next step for augmented realities &#8211; not just attaching reference data to the world but exploring new shared &#8220;cosensual realities&#8221; (see Anselm Hook&#8217;s interview part 2 upcoming).</p>
<p>I am very interested in how in something you talk about a lot in your &#8220;State of Where 2.0&#8243; essay, about lifestyle coming first for a potentially disruptive technology, not commercial considerations.Â  I still have to post the second half to my interview withÂ  Anselm Hook but Anselm has some brilliant ideas in this area.Â  He is working on a project called <a href="http://makerlab.org/news/21" target="_blank">Angel</a>, where part of the vision is for people to actually find what they need without explicitly having to ask for it having to ask for it.</p>
<p>And this brings me to something that is very, to me, noticeable about Where 2.0 this year, and very exciting.Â  This is that location aware technology and crisis management basically has matured, hasnâ€™t it?Â  We are beginning to see really useful stuff in this area now.</p>
<p>What is different this year that has brought crisis management and location aware technology together, a world in crisis?</p>
<p><strong>Brady Forrest: </strong> <strong>Well, I think the primary thing that has brought all these technologies together is Haiti.Â  Without Haitiâ€¦A lot of times, future crises benefit from the current one, because people put in a lot of work.Â  And so, there is new infrastructure being laid with things such as <a href="http://www.ushahidi.com/" target="_blank">Ushahidi</a>, which is an open source platform for trackingâ€¦well, originally for tracking election violence in, but now is being used to track people and their locations and food requests in Haiti.</strong></p>
<p><strong>Also, Haiti did not have solid, accessible, good maps at the time of the of the earthquake.Â  And there have been two volunteer projects that have sprung up to help with that.Â  One being headed by the <a href="http://www.harrywood.co.uk/blog/2010/01/21/haiti-earthquake-on-openstreetmap/" target="_blank">Open StreetMap Wood Foundation</a> and many volunteers.Â  And then the other, Google Map Maker.  And in both cases the activity around Haiti on these programs went up exponentially&#8230;or, I donâ€™t know about exponentially, but a lot.Â  In the case of Map Maker, it was up 100 times and was the most worked on country for that week.Â   And one of the most downloaded for that week.</strong></p>
<p><strong>Tish Shute:</strong> Yes the work being done in <a href="http://crisiscommons.org/" target="_blank">CrisisCamps</a> around the country is very encouraging.</p>
<p><strong>Brady Forrest: And then also, you know, not just Ushahidi or Open Street Map, but also the<a href="http://haiticrisis.appspot.com/" target="_blank"> People Finder</a> which had open API so that different organizations could share their data, thus learning from Katrina.Â  There are all these different pieces of technology will be used in the future and hopefully be able to save more lives.Â  I didnâ€™t see&#8230;there are iPhones apps that were released.Â  But Iâ€™m not aware of any Android apps.Â  Iâ€™m not aware of any AR apps.</strong></p>
<p><strong>Tish Shute:</strong> We donâ€™t have smart phones devices distributed widely enough for them to be appropriate, do we, in a lot of areas where crisis strikes.</p>
<p><strong>Brady Forrest:</strong> <strong>Yeah and there was criticism that they shouldnâ€™t have been on iPhone.Â  You know, that iPhones were a waste of time. Because they arenâ€™t&#8230;a lot of on the ground agencies arenâ€™t going to have iPhones.Â  However, a lot of people who are going from the States will, and if the apps are there, then people will start to have them.</strong></p>
<p><strong>But relatively speaking, an iPhone is not that expensive.</strong></p>
<p><strong>Tish Shute:</strong> One thing I noticed and actually I discussed this in the second half of the interview I did with Anselm which I am getting ready to post.Â  But one of the aspects of the crisis filter was having people working as curators looking at messages coming out of Haiti, and while integrating the streams that would be useful is still probably a challenge, many curators will be on iPhones because they are based in the US.</p>
<p>We need to work across all platforms probably.<br />
<strong><br />
Brady Forrest:</strong> <strong>Yes.Â  Patrick Meier of Ushahidi, who runs <a href="http://www.crisismappers.net/forum/topics/task-force-haiti-earthquake" target="_blank">Crisis Mappers</a>, he ran a 24/7 emergency room.  It was out of the Fletcher School in Boston.</strong></p>
<p><strong>They had volunteers all over the States and Canada.Â  They had volunteers in Vancouver that were translating Creole messages in under ten minutes.</strong></p>
<p><strong>Tish Shute:</strong> Yes and another point that is interesting in terms of the reconstruction and rebuilding ofÂ  Haiti isÂ  the whole idea of leap frogging, and the idea that you can really&#8230; thereâ€™s always, as weâ€™ve seen in other parts of the world, opportunity, when you miss pieces of basic infrastructure, to skip a whole stage and go onto the next one, like how virtual banking took off in Africa because of the absence of brick and mortar infrastructure.</p>
<p><strong>Brady Forrest:</strong> <strong>To skip to a topic that been in my head, Iâ€™m just so bummed that the iPad does not have a camera.</strong></p>
<p><strong>Tish Shute:</strong> I was bummed is barely the word I would use.Â  Particularly as we had just been planning our ground breaking AR/next generation ebook in the days leading up to the announcement!</p>
<p>I suppose there is the hope theyâ€™re going to put it in the next one.Â   But I suppose the play for conventional content delivery is so big that everything else is trivial in comparison &#8211; especially in seems jump starting the emerging augmented reality industry!</p>
<p>So we might get thrown a camera and compass in the next round but will we get access to the video buffers?Â  AR enthusiasts may have to live on table scraps from Apple a bit longer it seems.</p>
<p>But what blows my mind is why hasnâ€™t the iTouch got a camera, been AR enabled?Â  AR gaming would get an enormous boost from that alone. My son loves even the simple minded AR games available now on the iphone, and he loves iphone games &#8211; he has 110 games downloaded!</p>
<p><strong>Brady Forrest:</strong> <strong>Ridiculous.Â  Yeah.Â  I donâ€™t know what they donâ€™t like about cameras.Â  And I plan on getting an iPad, but because of the limitations I plan on using it for base content and will probably get the bottom line model. I canâ€™t imagine&#8230;I donâ€™t know.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>It is very interesting, who actually puts together the big enabling mediating device for AR is still an open question, isnâ€™t it?Â  I mean, thatâ€™s the truth; we have sort of mediating devices but we donâ€™t have the magic brew yet do we?</p>
<p><strong><strong>Brady Forrest:</strong> No. Not yet.</strong></p>
<p><strong><strong>Tish Shute:</strong></strong> Good enough in some ways, and certainly a start but not quite the real deal.Â  For me, Where 2.0 this year covers the groundwork for true AR, mobile social proximity-based social networking, visual search, computer vision and sensor fusion techniques&#8230;.Â Â  And because all these things have a chicken and egg relationship laying the groundwork is basically as important as having the mediating device otherwise you canâ€™t do interesting things when we get the mediating device, right?</p>
<p>Is this the year we get the magic brew for AR, i.e., the business model, the killer app, and the mediating device?</p>
<p><strong><strong>Brady Forrest:</strong> This is not the year.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Then I should ask you. Are you in the Goggles camp? That is do you think AR needs eyewear to go mainstream?</p>
<p><strong><strong>Brady Forrest:</strong> I think this may be where we get&#8230;we start to see what is going to be the killer app that gets people to buy the hardware that will support AR.Â  You see what I mean?Â  And then from there the apps will come out and the hardware will advance in that direction.</strong></p>
<p><strong>I donâ€™t think AR has made that leap yet.Â  It hasnâ€™t, to use almost a clichÃ©, it hasnâ€™t crossed the chasm yet and it hasnâ€™t proven that it will.Â  Because I donâ€™t know if&#8230;I think itâ€™s difficult to tell right now.Â  Is it going to be games?Â  Is it going to be data layers? What is going to drive people to an AR device, especially one fully dedicated to it?</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>I think in terms of AR games taking off a bit of help from the mediating device e.g. access to the iphone video buffers would probably be enough to stoke up AR games into being a hot commodity.Â  But in terms of AR data layersÂ  going mainstream, we need some of the other players in the location space to put together the magic brew on the business model, donâ€™t we?</p>
<p><strong><strong>Brady Forrest:</strong> Thatâ€™s why Iâ€™m so curious though&#8230;thatâ€™s why I gave Yelp their own talk.Â  They are&#8230;Those guys are gang busters, theyâ€™re a consumer company, very consumer facing website.Â  Theyâ€™ve got amazing data stores.Â  They do a lot of interesting stuff with their data.Â  And I donâ€™t think people always give them the geek credit they deserve.</strong></p>
<p><strong><strong>Tish Shute: </strong></strong>You began Where 2.0 back in 2004, when as you point out, &#8220;&#8216;local search&#8217; was interesting but not yet real&#8221; and you have always stressed something thatâ€™s proven to be absolutely true which is lifestyle before commerce, right?Â  And that if location based services were going to be big it was because they meant something in terms of our lifestyle, not just because they told us where to get another good burger.Â  Right?</p>
<p>I think thereâ€™s been a lot of breakthrough in that area this year in terms of what location based services and proximity based social networks are to us now, how theyâ€™re changing our lifestyle.Â  What do you see as the breakthroughs for in 2009 and what are you hoping for in 2010?</p>
<p><strong><strong>Brady Forrest:</strong> Well, I think Google Goggles is one of the most exciting things to me.Â  Having access to a visual search&#8230;having someone actually release a visual search engine in that way, to consumers, I think is huge.Â  You know, you see stuff like that in the labs. But I donâ€™t see it&#8230; itâ€™s rare to see it out.</strong></p>
<p><strong>I think Android is huge.Â  And the way Google is pushing hardware to show off the platform; so the Nexus One being another example and the fact that itâ€™s breaking free from the carriers. Because I think when get away from the carriers we are able to</strong><strong> see more innovation, it&#8217;s whatâ€™s going to allow people or developers and companies to really innovate.</strong></p>
<p><strong>And I think Twitter adding geo-location to their APIs and buying MixerLabs is a huge move. I think Twitter may end up becoming the end-all be-all of location services. They are going to be updated constantly by people; they are going to have a really good grasp, real-time, of what is happening in any one place, at least based on the people.</strong></p>
<p><strong>And then with the addition of the MixerLabs data, they&#8217;re going to have more datasets at their ready. As well as any data that they start to collect from the clients themselves, like from TweetDeck.</strong></p>
<p><strong>So there are global clients that are updating Twitter. I think those are some of the most exciting things. And again, just to come back to Yelp, I think Yelp&#8217;s Monocle is also pretty significant, just because it&#8217;s an AR app that&#8217;s being pushed into consumers&#8217; hands.</strong></p>
<p><strong>And we&#8217;ll see how useful they find it.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong><a href="http://en.oreilly.com/where2010/public/schedule/speaker/24907" target="_blank">Gary Gale, Yahoo! Inc.,</a> is going to talk on overcoming the business, social, and technological hurdles so we can reach the long promised [Laughs] Hyperlocal Nirvana. I think you&#8217;ve outlined some of these obstacles in relation toÂ  AR, where there are obstacles are in terms of mediating device, and bringing all the pieces together including computer vision techniques in order to have an AR view. That&#8217;s the AR side of it. But the layer below that, which is the layer where actual location based apps that are beginning to go mainstream now,Â  are these presenting successful business models for location-based services.</p>
<p>So in short, in your view, what are the big hurdles to Hyperlocal Nirvana before we get to AR, even just for these location-based services?</p>
<p><strong><strong>Brady Forrest:</strong> Well, how do you make money?</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Yeah, to put it bluntly. I like <a href="http://battellemedia.com/" target="_blank">John Battelle&#8217;s</a> way of putting it [laughs] how do we oxygenate the system!</p>
<p><strong><strong>Brady Forrest:</strong> So are location-based services something that you can make money in the long-term? Nokia bought NavTec for $8 billion. And then two years later, they&#8217;re giving it away free as part of Ovi Maps.</strong></p>
<p><strong><strong>Tish Shute: </strong></strong>Right.</p>
<p><strong><strong>Brady Forrest: </strong>I&#8217;m assuming that that&#8217;s actually part of the plan.Â  And that although their hand may have been forced by Google with their release of Turn-By-Turn thatâ€¦but it&#8217;s still got to be a hard nut to swallow that this huge investment in location ends up becoming a loss leader to sell more phones.</strong></p>
<p><strong>So, can you make money through subscriptions, through selling apps? And I think that is still being proven. The other one is, can you use advertising? And it&#8217;s kind of scary to see that Apple is restricting the use of advertisers to use location.</strong></p>
<p><strong>It came out yesterday or two days ago that advertisers cannot use location, or app developers cannot use location for ads. They can only use location to show something interesting or useful to their customers.</strong></p>
<p><strong>And there&#8217;s a lot of speculation that it&#8217;s because Apple wants to control the location-based ads that go on the iPhone.</strong></p>
<p><strong>Tish Shute</strong>: Yes. I heard a strange rumor.Â  Actually its an un-strange rumor, a likely rumor in fact,Â  that Apple and MS are getting together to replace some of the Google aspects of the iPhone like search and maps?</p>
<p><strong><strong>Brady Forrest:</strong> Yes, &#8230;. Microsoft employees get 10% off at the Apple store. There&#8217;s a longstanding relationship between those two companies.</strong></p>
<p><strong>And Android is definitely more of a competitive threat than Windows Mobile is.Â  And it&#8217;s well-known what the relationship between PCs and Macs are. So I donâ€™t thinkâ€¦I donâ€™t find that to be that surprising of a rumor.Â  I do wonder if it would hurt the iPhone, but it doesnâ€™t surprise me that they would consider it.</strong></p>
<p><strong><strong>Tish Shute:</strong></strong> I do know, certainly from the AR point of view, Microsoft has recently hired some of the key researchers, including Georg Klein. And they are looking for more people in the image recognition area so it seems currently MS is going to be making a bigger push not just with PhotoSynth, but with image ID.</p>
<p>So it could be a pretty powerful combo between the iPhone, and Microsoft &#8211; they have some of the key computer vision research that would be needed for full AR.</p>
<p><strong><strong>Brady Forrest</strong>: Oh, yeah. Microsoft has amazing research depth. They&#8217;ve got an amazing team.</strong></p>
<p><strong><strong>Tish Shute: </strong></strong>But it is a bit of a mystery to me why Microsoft haven&#8217;t done more with Photosynth.Â  As I noted in myÂ <a id="jyr:" title="previous post" href="../../2010/01/17/visual-search-augmented-reality-and-a-social-commons-for-the-physical-world-platform-interview-with-anselm-hook/">previous post</a>, <a href="http://www.slashgear.com/nokia-image-space-adds-augmented-reality-for-s60-3067185/" target="_blank">Nokiaâ€™s ImageSpace</a> is beginning to do what many thought Microsoft would do with photosynth two years ago.Â  And â€œphoto-based positioning systemsâ€ -Â  3d models of the environment to cover every possible angle, and then software that can work out in reverse based on a picture precisely where you are and where your facing could be hugely important to AR.Â  But that brings me to another mystery why haven&#8217;t we seen more from Nokia in this space  yet &#8211; the N900 doesn&#8217;t have a compass?</p>
<p><strong><strong>Brady Forrest:</strong> Yeah, I donâ€™t know why Nokia hasnâ€™t made more of a space for themselves in these things. They did a lot of early work in these areas. I think they are trying toâ€¦my guess is that they&#8217;re trying to restructure themselves. They made some pretty big changes on the web-Ovi made its own division. And they&#8217;ve been doing a lot of location-based acquisitions: Places, Gate 5 several years ago, Gossler, just the past six months.  And so I think that&#8217;s really been their focus&#8230;</strong><strong>and the research team.</strong></p>
<p><strong>And a large company, since they havenâ€™t found a business model, which is what we&#8217;ve been discussing here, they are hesitant to launch it, or toâ€¦they donâ€™t really know if this is a business that they need to launch, or if this is an app that they should have there out for fun.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Yeah. And that&#8217;s back to the oxygenation of the system and location.Â  We really still have some work to do to with the business models</p>
<p>Final question!Â  At the core of many of today&#8217;s business model is the idea of hoarding data &#8211; that&#8217;s an underpinning.</p>
<p>But ultimately, for open AR, we want a situation where we can really share data so that we donâ€™t really have the data all locked inside one particular browser or app. The current crop of AR browsers arenâ€™t really browsers in the sense that we understand a browser on the web today, because the data&#8217;s locked inside each service, Wikitude, Layar, Acrossair etc.</p>
<p>I have become very interested with Federation as a model for solving this, so that we can begin to have an opportunity to build consensual relations around data,  sometimes sharing, sometimes not. Federation is my big dream at the moment.Â  And now we even have something to work with in the Wave Federation Protocol. But how do we get from here to there, where we really have a federated world of data for AR and location-based services? But you think people need to solve the question of business models first?<strong><br />
<strong><br />
Brady Forrest:</strong> I think people needâ€¦I think one potential is ads; so serving up content.Â  And by ads, I also mean coupons, meals, the Foursquareâ€¦. what it looks like Foursquare&#8217;s going to do, featured content, which is Layar&#8217;s.</strong></p>
<p><strong>So we need to see, is that the way we&#8217;re going to sell these? The other is to have the best viewer, which in some ways is a race in selling that, but that&#8217;s potentially a race to the bottom, price-wise.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Right. Do you think Google Wave Federation Protocol has a chance of taking off and changing the game for real-time communications, federation, real-timeâ€¦<strong><br />
<strong><br />
Brady Forrest:</strong> Quite possibly with the real-time. I think they need to work on the UI.</strong></p>
<p><strong><strong>Tish Shute:</strong> </strong>Oh dear we can&#8217;t discuss the Wave UI right at the end of the interview &#8211; of course I believe it would do better in an AR view!Â Â  I know you have to goÂ  now but I have to say Google Wave not standardizing the client/server interface &#8211; so we could seem some new UIs for Wave [we are working with PygoWave for ARWave because of this], andÂ  iPad&#8217;s lack of camera were two huge disappointments in recent months.</p>
<p><strong><strong>Brady Forrest: </strong>Yeah. It&#8217;s [the Wave client] is very difficult to use.</strong></p>
<p><strong>Tish Shute: </strong>But the Wave Federation Protocol is an open fast, compact protocol that is a dream come true for AR.Â  Open, distributed, real time communications is a very big enabler for AR.Â  I would hazard a guess that in 2010 real time communications plus location becomes oxygen.</p>
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		<title>EvoGrid:Bruce Damer&#8217;s Vision for the 22nd Century</title>
		<link>https://www.ugotrade.com/2008/02/14/evogridbruce-damers-vision-for-the-22nd-century/</link>
		<comments>https://www.ugotrade.com/2008/02/14/evogridbruce-damers-vision-for-the-22nd-century/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 23:53:42 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[3D internet]]></category>
		<category><![CDATA[Artificial general Intelligence]]></category>
		<category><![CDATA[Artificial Life]]></category>
		<category><![CDATA[digital public space]]></category>
		<category><![CDATA[evolutionary technologies]]></category>
		<category><![CDATA[Metarati]]></category>
		<category><![CDATA[Metaverse]]></category>
		<category><![CDATA[Mixed Reality]]></category>
		<category><![CDATA[nanotechnology]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 3D]]></category>
		<category><![CDATA[Web3.D]]></category>
		<category><![CDATA[World 2.0]]></category>

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		<description><![CDATA[Imagine an L-System forest, a herbivore simulation and a carnivore simulation all developed separately without each having its own graphical front end. Each object in the separate simulations would communicate locally or via the network using some agreed upon protocol. Next, picture one or more 3D front end &#8220;view portals&#8221; with all the bells &#38; [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/brucepost.jpg" title="brucepost.jpg"><img src="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/brucepost.jpg" alt="brucepost.jpg" /></a></p>
<blockquote><p> Imagine an L-System forest, a herbivore simulation and a carnivore simulation all developed separately without each having its own graphical front end. Each object in the separate simulations would communicate locally or via the network using some agreed upon protocol. Next, picture one or more 3D front end &#8220;view portals&#8221; with all the bells &amp; whistles that visualize what is going on in the engines and traffic, putting any local &#8220;area&#8221; together into a coherent scene.</p>
<p>If it existed, such an A-life system could be run as a true grid, an &#8220;Evolution Grid&#8221; or &#8220;<a href="http://www.evogrid.org/" target="_blank">EvoGrid</a>&#8221; if you will, with the computation not limited to one processor or one 3D scenegraph&#8217;s rendering step clock. Developers could focus on their areas of strength while the quality of the collective simulation grid would improve much faster than any one individual effort. And perhaps best of all, new developers could connect their engines, protocols or view portals into the grid or take up development of existing engines and protocols so that no projects need stagnate or die. So with this vision in hand, is something like the EvoGrid possible, workable, desirable, and doable? (Bruce Damer, 2008)</p></blockquote>
<p>When <a href="http://www.damer.com/" target="_blank">Bruce Damer</a> told me he is working on <em>evolution technologies</em> (ETs) that will come &#8220;alive&#8221; towards the end of the 21st/beginning of the 22nd Century, I pricked up my ears!</p>
<p>A world renowned guru of our digital past and future (see of Bruce&#8217;s projects at his personal page <a href="http://www.damer.com" target="_blank">Damer.com</a> and his <a href="http://www.digibarn.com" target="_blank">Digibarn Computer Museum</a>), Bruce is in the advance guard of many emerging fields, including: social visual computing &#8211; avatars and virtual worlds (see his book <a href="http://www.digitalspace.com/avatars/index.html" target="_blank">Avatar</a><a href="http://www.digitalspace.com/avatars/index.html" target="_blank">s</a>, 1997 and <a href="http://www.ccon.org/events/index.html" target="_blank">compendium of Avatars events</a>); NASA research &#8211; surface robotics, spacecraft and mission design, agent-based modeling, and real-time physics (see <a href="http://www.digitalspace.com/" target="_blank">DigitalSpace</a><a href="http://www.digitalspace.com/"> </a>for space projects from 2000-2008);  and, artificial life &#8211; cellular automata, complex and emergent systems (see <a href="http://www.biota.org/" target="_blank">Biota.org</a> and the <a href="http://www.biota.org/podcast" target="_blank">Biota Podcast with Tom Barbalet</a>).</p>
<p><a href="http://www.ugotrade.com/images/godwhat015post.jpg" target="_blank"><img src="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/brucegodwhat0151.jpg" alt="brucegodwhat0151.jpg" /></a></p>
<p><em>Bruce Damer&#8217;s architectural notes for the EvoGrid router, a finite state machine that will consume XML</em></p>
<h3>EvoGrid &#8211; an evolution technology grid</h3>
<p>Bruce envisages a grid (<a href="http://www.evogrid.org/">EvoGrid.org</a>) in which current work on artificial life research being done with teams at NASA, universities, and in the artificial life developer community, e.g., the work of <a href="http://www.ventrella.com/" target="_blank">Ventrella</a> (see below), can interact in a common ecosystem.</p>
<p>Bruce plans to build <a href="http://www.evogrid.org/" target="_blank">EvoGrid</a><a href="http://www.evogrid.org/" target="_blank"> </a>on an open source framework, communication grid and protocol (<a href="http://books.google.com/books?id=qQs6hyZdzVkC&amp;pg=PA650&amp;lpg=PA650&amp;dq=Zhengyou+%26+Yichuan+2004&amp;source=web&amp;ots=oPS0oy2bWy&amp;sig=402S2WmhhH1D1LNi3PPgX_RRqeE" target="_blank">Zhengyou &amp; Yichuan 2004</a>) allowing future developers to extend the EvoGrid and add their own objects or virtual creatures.</p>
<p>By running the simulations without visuals, the evolutionary algorithms of EvoGrid will be able to develop huge populations that can interact with other large populations evolving in real time. But, with their emergence into the social visual 3D space of a virtual world, they will hit the wall of physics.</p>
<p>The public 3D immersive portal into the EvoGrid will support the simulated evolution of biologically inspired forms. The portal will be a virtual space where they will interact with human users.</p>
<p>This window into the human world raises many interesting questions. Will the algorithms/artificial life forms themselves decide when to emerge into the public eye? Or, will they be pushed out by other life forms, or summoned forth by human voyeurs/god(s)?</p>
<p>But, regardless of how artificial life algorithms eventually emerge into cyberspace, this will be an important step in exploring the far reaching implications of the possible emergence of artificial life from algorithms into atom space.</p>
<h3>From Algorithms to Atom Space</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/ventrellapost.jpg" target="_blank" title="ventrellapost.jpg"><img src="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/ventrellapost.jpg" alt="ventrellapost.jpg" /></a></p>
<blockquote><p>J. Doyne Farmer defined a living thing as a pattern in spacetime, able to reproduce itself using a stored information blueprint, employing an internal metabolism driving interdependent parts to interact with and deal with a chaotic environment. Above all, he put forth that a lineage of living things also possesses the ability to evolve through time (Farmer &amp; Belin, &#8220;Artificial Life: The Coming Evolution,&#8221; 1991).</p>
<p>Our world and ourselves are products of this collective natural technology (whether one believes it is guided by an unseen God or not). Others have argued further that human culture, whether it is in the form of writings, music, ideas and the arts also employs some of the same underlying methods to spread and evolve (Richard Dawkins, <a href="http://www.amazon.com/Blind-Watchmaker-Evidence-Evolution-Universe/dp/0393315703/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1203023049&amp;sr=1-1" target="_blank">The Blind Watchmaker</a>, 1986). Therefore, beyond the physical laws of nature, the most powerful force shaping the universe is what we might call â€œevolution technology.â€ (Damer 2008)</p></blockquote>
<p>The picture above is from <a href="http://www.ventrella.com/" target="_blank">Jeffrey Ventrella&#8217;s website</a><a href="http://www.ventrella.com/" target="_blank">.</a>&#8221; JJ Ventrella is a programmer-artist doing virtual world design  and artificial life research. He was Principle Inventor and second co-founder of There.com,  and most recently, Senior Developer at Linden Lab. &#8220;Ventrella writes  papers and chapters  on topics centered around evolutionary computation and creativity.&#8221;</p>
<p>Ventrella is also the creator with Brian Dodd of <a href="http://www.ventrella.com/Darwin/darwin.html" target="_blank">Darwin Pond</a>.</p>
<blockquote><p>Darwin Pond is an imaginary gene pool, a primordial puddle of  genetic surprises.  More technically, Darwin Pond is an Artificial  Life Simulation: a virtual world exhibiting the emergence of life-like  behaviors.   But it&#8217;s more than just a fun and informative thing to watch, you can  participate in this artificial life simulation by building  scenarios and setting up experiments.</p></blockquote>
<h3>What are the possibilities for artificial life?</h3>
<blockquote><p>Evolution technology is the use of the principles of evolution as seen in nature to rapidly develop new software, chemicals, genes or materials, devices or full robotic machine systems.</p></blockquote>
<p>Bruce is developing EvoGrid to ask some big questions about our future: Can simulation be used to deduce how life came about? Can simulated biological environments be used to create powerful and transformative technologies? Can artificial life evolve into semi-living machines that can clean our atmosphere and heal our bodies?</p>
<p>&#8220;Evolution is a powerful tool,&#8221; Bruce notes. It can be used in constructive or destructive ways. &#8220;We should use it to make tools &#8211; the mechanisms by which we will survive and thrive.&#8221;</p>
<blockquote><p>When our bodies are married to this kind of technology we may live for hundreds of years.</p></blockquote>
<p>Bruce sees the next generation of space exploration emerging out of  these artificial life forms born in cyberspace.</p>
<blockquote><p>They should be able to work in actual hardware &#8211; intelligent manufacturing done at the lowest molecular level.</p></blockquote>
<blockquote><p>If we are truly going to travel and live beyond the earth&#8217;s biosphere we have to go beyond the 19th century technology that space exploration has depended on up to now. Our spacecraft would be recognizable to the great steamship engineer <a href="http://en.wikipedia.org/wiki/Isambard_Kingdom_Brunel" target="_blank">Isambard Kingdom Brunel</a>, made of pressure vessels and other hard parts. These craft are fragile and subject to &#8220;single points of failure&#8221; (i.e, one seal goes and there goes the mission).</p>
<p>In order for longer term survivable spaceflight, especially for human crews, these craft will have to almost be alive, or at least be made up of billions of individual micro or nano-parts that are self monitoring and self healing. In this scenario, human crews are going to be like the brain organs in a larger biologically inspired vessel. I believe we are decades, maybe even centuries, from this kind of technology, but it will come.</p>
<p>In addition, evolved biologically-inspired robotic systems will mine outer space resources and prepare the solar system for Earth-life.</p>
<p>Picture trillions of flakes of solar collecting chemical nano-factories working  something like an &#8220;ET lichen&#8221; coating the surface of a richly endowed asteroid, processing its stores of water ice, organic compounds, or metals. Human crews would stop by such asteroids to allow themselves (and their ships) to &#8220;feed&#8221; on the ET lichen.  Indeed if the ET lichen manage to hollow out the asteroid and generate the correct mix of gases then the human crew could step inside for a break.</p>
<p>Other versions of &#8220;ET lichen&#8221; would have the potent capability of terraforming our own planet enabling us to cope with climate change and other effects of our civilization.  As many science fiction writers and Hollywood directors has shown us, out of control ET lichen may also lead us to total annihilation.</p></blockquote>
<h3>The Artificial Life Programmer, the New Alchemist?</h3>
<blockquote><p> Like the medieval alchemists before them, programmers developing &#8220;Artificial Life&#8221; software (often shortened to &#8220;A-life&#8221;) are drawn to the elusive yet seductive proposition that they have the power to animate inanimate matter (<a href="http://www.amazon.com/Artificial-Life-Proceedings-Institute-Complexity/dp/0201525712/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1203023266&amp;sr=1-1" target="_blank">Steen Rasumussen)</a>, except that in this modern incarnation of alchemy; the inanimate medium is a microscopic substrate of billions of transistors. (from &#8220;God, Science, and Intelligent Design,&#8221; chapter by Bruce Damer, upcoming in World Scientific, Singapore)</p></blockquote>
<p>Bruce points out there is frequently confusion between the two fields of Artificial Life and Artificial Intelligence. But this confusion, he notes, is a fertile field of inquiry.</p>
<p>A-life is a &#8220;bottom up&#8221; approach, wherein developers simulate &#8220;a large number of simple interacting components employing relatively simple rules from which complex behaviors of whole systems emerge (<a href="http://www.amazon.com/exec/obidos/search-handle-url/102-6052974-4005705?%5Fencoding=UTF8&amp;search-type=ss&amp;index=books&amp;field-author=Christopher%20G.%20Langton" target="_blank">Chris Langton </a>et al).   AI on the other hand has tackled the ever receding goal of creating a &#8220;conscious&#8221; entity with which we would one day be able to communicate.&#8221;</p>
<h3>God in the A-Life Universe</h3>
<p>In his article for an upcoming book, &#8220;God, Science, and Intelligent Design,&#8221; Bruce undertakes a thought experiment in which he draws insights from the field of A-Life into a broader Intelligent Design/Creationism vs Evolution discussion.</p>
<p>The open question, &#8220;what is life?&#8221; underwrites the field of A-Life much as the question &#8220;what is consciousness?&#8221; does the field of Artificial Intelligence.   And, these questions beg others on the role (or absence of role) of God(s).</p>
<h3>Will Wright&#8217;s Spore: &#8220;God as the Intelligent Designer&#8221;</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/spore2post1.jpg" title="spore2post1.jpg"><img src="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/spore2post1.jpg" alt="spore2post1.jpg" /></a></p>
<p>The screenshot above  (<a href="http://www.news.com/Images-Conjuring-creatures-in-EAs-Spore/2300-1043_3-6230417.html?tag=nefd.lede" target="_blank">see CNET</a> for more)  is from <a href="http://www.spore.com/" target="_blank">Spore</a> the much anticipated new game from &#8220;Sims&#8221; creator Will Wright. Electronic Arts just announced that Spore, released through its Maxis Software brand, will  go on sale on the weekend of Sept. 7, 2008.  It is billed as  &#8220;massively single-player&#8221; game, that &#8220;lets users create a universe, evolving from tiny organisms into civilizations capable of intergalactic travel.&#8221; (<a href="http://canadianpress.google.com/article/ALeqM5iFSPnTUebKK6FsoNGf1mzB4qoK6Q">Canadian Press</a>)</p>
<p>Bruce compares <a href="http://www.spore.com/" target="_blank">Spore</a> with Karl Sim&#8217;s <a href="http://www.genarts.com/karl/evolved-virtual-creatures.html" target="_blank">Evolved Virtual Creatures</a> and argues they demonstrate two kinds of God in the A-Life universe:</p>
<blockquote><p>Karl Sims&#8217; &#8211; God the Mechanic setting up the initial conditions and then returning only occasionally to view the current state of the simulation; and the Will Wright, Intelligent Designer God, constantly providing opportunities to use and outside intelligence to steer the direction of the virtual universe.</p></blockquote>
<p>The properties of A- Life software in its early phases can be represented along a continuum which at one end can be represented by Karl Sim&#8217;s evolving virtual creatures  (see below) and on the other end Will Wright&#8217;s game Spore.</p>
<h3>Karl Sim&#8217;s &#8220;Evolved Virtual Creatures&#8221; &#8211; &#8220;God the Mechanic&#8221;</h3>
<blockquote><p>Karl  Sim&#8217;s creatures start life as a simple pair of hinged blocks in a virtual universe that simulates basic physical properties such as gravity, collisions and surface friction. From that point on the simulation was allowed to continue on its own without human intervention (although random mutations were introduced automatically into the &#8220;genome&#8221; of creatures between generations).</p></blockquote>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/karlsimspost.jpg" target="_blank" title="karlsimspost.jpg"><img src="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/karlsimspost.jpg" alt="karlsimspost.jpg" /></a></p>
<h3>Bruce Damer&#8217;s: &#8220;God As the Intelligent Adapter&#8221;</h3>
<p>Bruce analyzes &#8220;the copying rule,&#8221; as a fundamental principle of life in his article for the forthcoming book &#8220;God, Science, and Intelligent Design:&#8221;</p>
<blockquote><p>A living organism differs from bare rock, gasses or a pool of liquid in ine very specific way: the living organism contains instructions that are copied, for the most part unaltered, from one version to the next.</p></blockquote>
<p>Bruce argues, quite brilliantly, that the Copying Rule, along with the â€œLaws of Natureâ€ and the element of uncertainty leads us to a notion of God not as an influencer of the future but as an â€œadept adapterâ€ . And if you don&#8217;t see God in the picture the understanding of evolution by cumulative adaptation is even more remarkable for the fact no hand guides it.</p>
<blockquote><p>Those who wish to celebrate the presence of a God in their lives and in all nature can believe that, God as the Brilliant Adapter, played a hand in the survival and glorious diversification of life on Earth as well as the blossoming richness of human culture and technology. Those who see no need to place an actor like God in the picture can celebrate and seek to better understand the process of evolution by cumulative adaptation, made even more astonishing by the very fact that no hand guided it.</p>
<p>&#8220;<a href="http://www.google.com/url?sa=t&amp;ct=res&amp;cd=1&amp;url=http%3A%2F%2Fwww.amazon.com%2FMaker-Early-Classics-Science-Fiction%2Fdp%2F0819566934&amp;ei=DO6zR7mbEovApgS-y6XgDA&amp;usg=AFQjCNGoOSd0pCRcjp6WObmN0MvE2JxQrA&amp;sig2=4mEPCpjt1Nh2pSKo9n9IXg" target="_blank">God who created all things in the beginning is himself created by all things in the end</a>&#8221; Wrote Olaf Stapledon in 1937.</p></blockquote>
<h3>  Performing the Future</h3>
<p>The questions evolutionary technologies raise for human and planetary future are vast and far reaching. To explore the huge social and philosophical questions (Damer 2008) raised by the outputs of more advanced EvoGrids, as well as an enumeration of how evolution technologies will impact life on Earth and in space in the future, Bruce is planning a performance piece that will tour the world  &#8211; &#8220;After the Evogrid.&#8221;</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/brucedamerpost.jpg" title="brucedamerpost.jpg"><img src="http://www.ugotrade.com/wordpress/wp-content/uploads/2008/02/brucedamerpost.jpg" alt="brucedamerpost.jpg" /></a></p>
<p>As a kind of cyber-hippie empresario (see Bruce above on right and his friend and Digibarn collaborator Al Lundell on the left) of <a href="http://www.digitalspace.com/worlds/avatar-events/index.html" target="_blank">nine virtual world conferences</a> including one just three weeks ago featuring <a href="http://amesevents.arc.nasa.gov/virtual-worlds/index.php?fuseaction=home.agenda" target="_blank">Virtual Worlds and Space</a> for NASA, Bruce has always been deeply involved in firing the public&#8217;s imagination about the future. Now he intends to take his involvement with the public space to new heights with, &#8220;After the Evogrid,&#8221; &#8211; a &#8220;multimedia performance piece with a spoken word narrative, sound and music, and animated visuals.&#8221;</p>
<p>&#8220;After the Evogrid&#8221; will present both the promise and the perils of Humanity living in a symbiotic existence with the products of the new field of â€œevolution technology.â€</p>
<blockquote><p>The performance piece will bring together a unique combination of evolution technologies, personal and societal impacts, full biosphere implications and the expansion of life beyond the Earth. The EvoGrid itself will create the first open extensible grid protocol for evolution simulations.</p></blockquote>
<p>So stand by for launch into an even weirder future, brought to you by &#8220;Doc Damer&#8221;?!</p>
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