Augmented World Expo 2013 was really an amazing experience. I’m co-founder and co-organizer of the conference, along with Ori Inbar, so it has meant a lot to me to see our event grow over the last four years, and thrilling to make such a big splash this year.  There were 1,163 attendees, and the expo show cased an ecosystem of emerging technologies – augmented reality, gesture interaction, eyewear, wearables, and connected hardware of  many stripes, that mark the beginning of natural computing entering the mainstream. It was a unique opportunity to get up close and personal with what it feels like to be an augmented human in an augmented world!

Videos of AWE 2013′s 35 hours of educational sessions and inspirational keynotes are now available on our YouTube channel. I am sharing my own talk (my slides are also up on slideshare here), and a few of my favorites in this post, but there are far to many to post here, so please browse further on the Augmented World Expo youtube channel.

One notable high point of AWE2013, for me, was the showcase sponsored by Meta, a startup developing the first device allowing visualization and interaction with 3D virtual objects in the real world using your hands. It was made possible by the generous contribution from the private collections of Paul Travers, Dan Cui, Steven Feiner, Steve Mann, and Chris Grayson, and passionate volunteers who are helping advance the industry. Sean Hollister of The Verge did this excellent report on the eyewear showcase 35 years of wearable computing history at Augmented World Expo 2013
Also for more on Meta see this article by Dan Farber.

My colleagues at Syntertainment, Will Wright, Avi Bar-Zeev, Jason Shankel, and LaurenElliott all gave great talks. Ironically, we’re not building augmented reality apps or H/W. We all just happen to continue to be very interested in the field.  

Thank you to everyone for supporting the event!

The press coverage was truly extensive:

In the shadow of Google Glass, an augmented reality industry revs its engines
The Verge, Sean Hollister, June 9, 2013, 271 Tweets

The next big thing in tech: Augmented reality
CNET, Dan Farber, June 7, 2013
Pick up on Current News Daily
350 Tweets

AWE 2013 Conference Report: Augmented Reality and Marketing
The Persuaders Marketing Podcast on Dublin City FM, June 23, 2013

AR Dirt Podcast – Ori Inbar AWE2013 Extravaganza Recap
AR Dirt by Joseph Rampolla, June 18, 2013

35 years of wearable computing history at Augmented World Expo 2013
The Verge, Sean Hollister, June 9, 2013
7 Tweets

Augmented Reality: Bruce Sterling, keynote at Augmented World Expo 2013
Wired, Bruce Sterling, June 9, 2013
9 Tweets

On the road for VR: Augmented World Expo 2013
Doc-Ok, Staff, June 7, 2013
3 Tweets

My Interview from Augmented World Expo 2013 [VIDEO] Wassom.com, Brian Wassom, June 7, 2013

Augmented World Expo
ZenFri, Staff, June 7, 2013

AWE2013: Hardware for an augmented world
FBNSantos.com, Felipe Neves Dos Santos, June 6, 2013

Augmented Reality Will Be the New Reality
InvestorPlace, Brad Moon, June 6, 2013

Wearable computing pioneer Steve Mann: Who watches the watchmen?
TechHive, Armando Rodriguez, June 6, 2013

Expo puts augmented reality in the limelight
ABC 7 News, Jonathan Bloom, June 5, 2013

These OLED microdisplays are the future of augmented reality
DVICE, Evan Ackerman, June 5, 2013

Visualized: a history of augmented and virtual reality eyewear
Engadget, Michael Gorman, June 5, 2013

Wikitude announces Wikitude Studio and in-house developed IR & Tracking engine
PapiTV, KC Leung, June 5, 2013

Augmented reality expo aims for sci-fi future today
USA Today, Marco della Cava, June 5, 2013

Augmented Reality: High Dynamic Range (HDR) Video Image Processing For Digital Glass
Wired, Bruce Sterling, June 5, 2013

Will Wright at Augmented Reality Conference: Don’t Augment Reality, Decimate It
AllThingsD, Eric Johnson, June 4, 2013

Philip Rosedale’s Second Life with High Fidelity
CNET, Dan Farber, June 4, 2013

Google Glass competitors vie for attention as industry grows
PC World, Zack Miners for IDG News Service, June 4, 2013

4D Augmented Reality Leader Daqri Announces $15 Million Financing
Press Release, June 4, 2013

CrowdOptic Powers Lancome Virtual Gallery App, Crowd-powered Heat Map
TechZone 360, Peter Bernstein, June 3, 2013

Augmented humans, enhanced happiness?
Crave Culture, Angelica Weihs, June 2, 2013

Metaio & Vuzix to Showcase AR-Ready Smart Glasses at the 2013 Augmented World Expo
Press Release, May 30, 2013

Four ways augmented reality will invade your life in 2013
Quartz, Rachel Feltman, May 30, 2013

Augmented Reality: Augmented World Expoâ„¢ is next week
Wired, Bruce Sterling, May 28, 2013

Strike it Rich with Cachetown and AWE 2013 Playing the Gold Rush 49’er Challenge In Augmented Reality
Press Release, May 24, 2013

Local Community College Student Headed to Silicon Valley to Learn More about Augmented Reality
St. Louis Post-Dispatch, Staff, May 24, 2013

Explore an intricate labyrinth with smartphone AR
CNET Australia, Michelle Starr, May 21, 2013

Dartmouth firm lands super app
Herald Business, Remo Zaccagna, May 21, 2013

Augmented World Expo 2013–The Future of Augmented Reality
Silicon Angle, Saroj Kar, May 17, 2013

Will Wright’s talk at Where 2012 is brilliant. It elucidates a turning point for mobile gaming.

Will describes an important shift:

gaming has primarily up to this point been about simulating parts of reality, now I think it’s moving toward the idea that maybe we can start parsing actual reality, and incorporating that into our play experiences.

He unfolds a vision for a new genre of personally aware mobile games that move away from a “presumption that reality sucks and we want to get away from it.”

I’m super excited to be working with Will Wright and Stupid Fun Club to create a new genre of mobile experiences that express this vision.

Will notes:

as a designer nowadays, I don’t feel like there’s any meaningful limitation that I have. The amount of technology that used to be applied to NORAD, tracking incoming missiles, is basically now in my pocket, helping me find frappuccinos. Actually quite a bit more technology than NORAD had back then.

It is a rich, dense talk so enjoy the video and explore the CaptionBox too!

Also I hope you can join us at Augmented Reality Event, 2012, Santa Clara, CA on May 8th and 9th. Will Wright will be judging the Auggies with Bruce Sterling, Daniel Suarez and others. I will be talking about “Augmented Awareness & Life Based Games” in the AR Games session, along with Brian Selzer, Ogmento and Richard Wetzel, Fraunhofer

And please do use my discount count TISH375AR to register!

Planetary from Bloom Studio, Inc. on Vimeo.

It is just over a week until Augmented Reality Event, and I know there are a lot of people, including me (full disclosure I am co-chair and co-founder) who are totally psyched to see what unfolds there this year.   Bruce Sterling, Vernor Vinge, Blaise Aguera Y Arcas,  Jaron Lanier, Will Wright, Marco Tempest and Frank Cooper will join 107 speakers from 76 augmented reality companies on a single stage (see my previous post) to tell a momentous story of a technology of our time (also see my previous post here).

As Bruce Sterling points out, Augmented Reality is “truly a child of the twenty-teens, a genuine digital native,” and one visible indication that:

..the Internet really could look like a “legacy.” The Legacy Internet as an old-fashioned, dusty, desk-based place best left to archivists and librarians, while the action is out on the streets (see the full interview below).


(photo by Jasmina Tesanovic)

Opening this post is a video of Ben Cerveny’s Planetary app, which “turns your music into a universe,” and enchants all who try it.  Planetary shot into #3 on the Top Ten Free ipad app list soon after its release.

Ben Cerveny’s talk at Augmented Reality Event will be one of the must attend talks (see the full schedule for Augmented Reality Event here, and note my discount code for Augmented Reality Event, TISH295, is still good, if you want to register).

Planetary, while it is not an AR experience,  points the way for AR to take us out of the old-fashioned, “Legacy Internet.”

“Planetary is just the sort of science fiction experience you expect when using an object from the future like iPad,” developer Bloom Studio writes on the app’s iTunes page. ( from Mark Brown’s Wired post).

In his interview on cnet Daniel Terdiman, Ben describes how popular computing will evolve beyond those, “dusty, desk-based place best left to archivists and librarians,” (Bruce Sterling).

Ben points out:

“The tablet is a total disruption of how we understand popular computing. The next era of experiences will be driven by visceral gesture-based input, and rich fluid responsiveness in native graphics contexts. I see the potential for Bloom to help define a “killer pattern” for application design. Because apps have been deconstructed into discrete tasks that flow across devices….”

Bruce Sterling had some interesting comments on the Bloom app:

I’m a big fan of Ben and his good works in infoviz — and urban informatics, too. I admit I’m not sure the I entirely need the metaphor of a solar system in order to play a few Texas blues tracks. But I could be persuaded. Ben Cerveny is a significant thinker and a very well-spoken guy.

I’m not saying that happens tomorrow; I’m just saying, why not? Why not aspire to that?

I too am a huge fan of  The Bloom team, Ben Cerveny, Tom Carden, and Jesper Sparre Andersen (also see my post here about Fizz, the Bloom team’s app used by The Locker Project for their Strata demo).  And, if you haven’t already heard about The Locker Project and Telehash – get on it!  This is one of the most important projects of our time – an infrastructure for a better future!

Interview with Bruce Sterling by Tish Shute and Ori Inbar

Tish Shute: As you so memorably put it, “AR is a technovisionary dream come true – something really rare, and you have to be really patient for those….”

What is best and worst, in your view, about the way Augmented Reality technovisionary dream is coming true and emerging to flourish in the wild?

Bruce Sterling: The best part is that AR is truly happening and is a lot of fun, and the worst part is that it’s happening in a Depression. If AR had broken loose in the dotcom days when cash flew around like soap bubbles, man, that would have been psychedelic.

AR that is even more of-our-time than “social media.” AR has arisen directly from modern technical factors that just didn’t use to exist. It’s made from shiny new parts, and is truly a child of the twenty-teens, a genuine digital native. It’s a little kid and it has to walk before it can run, but it’s great to see it walking.

Tish Shute: As Jesse Schell pointed out last year at ARE2010, “The whole point of AR is to see things from a different point of view…How can there be a more powerful art form than one that actually changes what you see?” What do you feel will be the most impactful application of AR in people’s everyday lives?

Bruce Sterling: I’m all for impact, but it’s pretty clear that the people who would weep for joy to have Augmented Reality are people whose reality is already damaged. People who need reality augmented as a prosthetic, in other words, so that they can achieve an “everyday life.” This is like the impactful but underappreciated role of the Internet in the lives of people who’ve been shut-in. If you’re laid-up in a hospital bed, a laptop is a revolution in convalescence.

But that kind of “impact” doesn’t sound too exciting or too profitable. My guess would be that the biggest arena for “impactful AR” would be augmenting cityscapes for foreign people who can’t speak the local language, can’t read the signs, and lack time to learn the local reality. Imagine, say, the Brazilian overlay for Moscow. You could show up, read your native Brazilian overlay of that city, do your business, eat, sleep, buy, leave, and scarcely “be in Moscow” at all. Constructed right, the AR Brazilian Moscow might even be a better Moscow — a Moscow that Russians themselves would pay to visit.

Tish Shute: You pointed out last year, in your opening keynote for ARE2010, that less immersive forms of AR have their own merits. We are still not seeing much “head mounted display weirdness” yet, but many other forms of AR are emerging – mobile, webcam, projected video, sonic augmented reality, even sticky light. You noted, practically everything that AR is involved in is a transitional technology. But since you spoke last year at ARE2010, which of these transitional technologies have shown the most promise for AR?

Bruce Sterling: It’s got to be handsets. Smartphones. The stats there are just amazing. The smartphone biz makes the personal computer business look like a Victorian railroad. When I read a guy like Tomi Ahonen, who talks about transitioning out of the old-fashioned “Legacy Internet,” that idea is startling. But AR is one visible indication that the Internet really could look like a “legacy.” The Legacy Internet as an old-fashioned, dusty, desk-based place best left to archivists and librarians, while the action is out on the streets.

Tish Shute: This year we have seen gestural interfaces go mainstream. What are the most interesting directions for gestural interfaces that you have seen emerge in recent months?

Bruce Sterling: To me, the most “interesting” part is seeing people do gestural stuff in public. William Gibson, my fellow author, observes that cellphones have stolen the gestural language of cigarettes. There’s lots of fidgeting, box tapping, ash-swiping, slipping boxes in and out of pockets… People quickly learn to do that without thinking twice, and they forget how weird it looks. It’s “design dissolving in behavior,” as Adam Greenfield puts it.

The gestural hack scene for the Kinect has been amazing. It’s like watching 1950s Beatnik dancing go mainstream.

Tish Shute: You have observed that Augmented Reality is Glocal which not only gives us different flavors of augmented experience but is “a departure from earlier models of tech startups, where you usually have like three hippies in a local garage. Now you’ve got German-American-Korean outfits like Metaio, and Total Immersion has a Russian affiliate. They’re inherently multinational, both inside the company and out.” What flavors of glocalness do you hope/expect to see at Augmented Reality Event this year.

Bruce Sterling: I’d be pretty happy to see some AR input from Brazil, India, and South Africa. I seem to be picking up a lot of followers in my Twitter stream from those locales. If I saw some Augmented Bollywood Reality, that would pretty much make my day.

Ori Inbar: What sessions will you go to at ARE this year? Who do you want to meet at ARE 2011?

Bruce Sterling: I make it my business to hang out with artists, but I’m hoping to drill down more on the technical aspects. For instance, where exactly are the bottlenecks in building animated augments? It looks like we’re about a sneeze away from jamming some crude Hanna-Barbera cartoons into real spaces. But the devil is in the details there.

Ori Inbar: Your commentary about the evolution of the AR industry over the years had significant focus on style. Is the AR industry dressed to kill yet? Any glimpses of promise in that direction?

Bruce Sterling: I’m not “pro-style” in every possible aspect of life, but as an Augmented Reality critic, it’s clear to me that if you claim to “augment” reality, then you should work hard to augment it — struggle to make it better. Otherwise you might as well call yourself “Defaced Reality,” or even “3D Spam.” When I see that kind of crudity and carelessness in AR, I’m gonna call people out on it. I know there will be the AR equivalent of cheesy billboards and gang graffiti, but I never much cared for those, either.

The industry’s videos have improved radically in the past year and a half. It used to be all about “look at my grainy, shaky handheld video of my cool new AR hack,” but nowadays the biz has really pulled its socks up.

If AR is about “experience design,” as I think it basically is, then eventually, as a matter of intellectual consistency and professional pride, everything you create will be considered part of “the experience.” That’s the industry’s way forward — that’s what it would do if it was grown-up.

AR people already look better than most similar geeks in the gaming business, and some day, I really do believe that augmentation people will become glamorous. They won’t be supermodels, but they’ll be about as chic as, say, professional set designers. Because AR is set design, in a way; it’s real-time interactive set-design for three-D spaces.

Ori Inbar: In the Layar Launch in 2009 you said “it’s the dawn of AR…”, at ARE 2010, you followed up on the theme saying “it’s 9am in the AR industry.” What time is it now?

Bruce Sterling: I’d be guessing it’s around 9:30 AM, but come on, that’s just a metaphor! ARE we all gonna blow off at 4:30 PM and have a beer, or is AR one of those cruel tech startups where nobody ever gets a personal life?

Ori Inbar: Are you reading any new fictional literature about AR that inspires you? And/or What interesting design fictions for AR have you come across recently?

Bruce Sterling: Well, I’m always interested in creative people who just plain make stuff up. Because that’s why I commonly do myself. The stuff that “inspires” me is usually stuff that I just didn’t expect to see. But when I don’t expect it, that usually means I wasn’t paying enough attention. I plan to pay a lot of attention to AR this year.

I’m not sure it makes a lot of sense to write fiction nowadays “about AR,” because it’s no longer a fictional topic. It’s become like writing fiction “about cinema.” You can write good fiction about someone who works in cinema, but not fiction about cinema itself. AR is not sci-fi “Augmented Reality” any more, it’s become a real-world phenomenon, a new industry of real augmentation.

With that said, I must remark that I sit up straight whenever I see Marco Tempest do stuff. Magicians are all about mystery and wonder. You wouldn’t see a magician, say, using AR to work an assembly line, or re-order library books, or find a pizza joint in Barcelona. And that’s great. Marco is always gonna do something freaky and out-there, and even though he’s a tech magician, it’s never about the tech first. It’s always about his ingenuity in finding new ways to employ new tools in creating a magical experience for his audience.

Marco’s not an entrepreneur, he’s not gonna revolutionize people’s daily lives or invent Web 4.0, but even if AR becomes “old hat” some day, it’s never going to be old hat when he’s doing it. The guy is a pro, and I’m quite the fan.

Magic Projection Live @ TEDxTokyo 2010 from Marco Tempest on Vimeo.

The prophets of Augmented Reality, Bruce Sterling (best know for his science fiction works, his non-fiction includes “The Hacker Crackdown,” “Tomorrow Now,” and “Shaping Things”), and  Vernor Vinge (author of “Rainbows End” and “The Coming Technological Singularity”) are joining  Will Wright (Legendary game designer of SimCity, The Sims, and Spore), and Jaron Lanier (a computer scientist, composer, visual artist, legend of virtual reality research, and the author of You Are Not A Gadget: A Manifesto) to judge the Auggies at the Second Annual Augmented Reality Event, 2011, Santa Clara, Ca., May 17th, May 18th!  Pictures top row, Bruce Sterling, Vernor Vinge, Will Wright, 2nd row, Jaron Lanier, Blaise Agüera y Arcas, and Frank Cooper III.

Augmented Reality has been prototyped in science fiction writing and films for many years now.  But Augmented Reality Event, the first global event dedicated to the emerging industry of AR,  is your chance to be part of a momentous transformation of science fiction into science fact.   Bruce gave a seminal keynote last year at ARE2010, “At the 9am of the Augmented Reality Industry…” But we are edging closer to high noon this year – see John Markoff’s recent New York Times post, “Augmented Reality Comes Closer to Reality,” and Bruce Sterling’s opening keynote at ARE2011 will raise the bar for us all again.

Bruce Sterling  and Vernor Vinge will wrap up the show with fireside chat.  Jaron Lanier will be keynoting at are2011 for the first time and Blaise Agüera y Arcas (a leader in Microsoft’s mobile strategy), will return to top his Ted talk demonstrating innovations in Bing Maps and Augmented Reality.  Frank Cooper III, who serves as Senior Vice President and Chief Consumer Engagement Officer of PepsiCo, will give, an up to now, missing perspective of  the big brands’ on Augmented Reality (AR).

“The main stage at ARE 2011 will be blessed with science fiction visionaries, ground breaking scientists, mind blowing technologists, and legendary game designers and more!”

Come prepared to Augmented Reality Event.  Read as much Bruce Sterling and Vernor Vinge as you can, and follow @bruces blog on Wired, Beyond the Beyond.  With only a few weeks to go until Augmented Reality Event, myself and co-chairs Ori Inbar, and Chris Grayson, have been working hard on a preliminary schedule ( by the time you click on this link it should be updated again).  You can follow us on twitter for updates as they come in – @tishshute, @comogard, @chrisgrayson,  and please follow @arealityevent and join our ARE facebook posse.  And, of course, don’t forget to register soon while we are still offering discount codes.

Readers of this post can use the code TISH295 for $100 of the already sweet price if $395.

If you joined us for Augmented Reality Event last year, you will know that the”Auggies” – an award for the best AR demo presented live with commentary American idol style,  is a chance to join the best and brightest in AR as they write the next chapter for AR in the sharp and often amusing reparte between judges and contestants.  Submit your demo proposal here under the “Auggies” track.

The picture below is the Auggie Award for the best AR demo designed by Sigal Arad Inbar.  (See, Ivan Franco recounts the team’s ARE 2010 experience, and winning the event’s first-ever Auggie Award, and the video shot at the YDreams booth by Bruce Sterling. “The Hotness” – YDreams rocking it at ARE2010 from brucesflickr)

ARE2011 will include more than 90(!) speakers in 30 sessions organized into 3 tracks: business, technology & programming, and production & design.

It will feature special activities such as a Startup launch pad (submit your proposal here under track: “Startup Launch Pad”), and an ARt Gala with live performances.  There will be displays by top AR artists of AR art projects and live performance art by the world’s best AR artists featuring: Helen Papagiannis, Amir Baradaran, Sander Veenhof, Ina Centaur and more to be announced.

The exhibition area will be open throughout the 2 days of the event and will include the latest product demos by the leading AR companies, as well as a career fair to help grow the fledging industry.  A small number of booths is still available in the exhibition hall ($995 for 10′x10′).Grab them while they last!

A press conference will kick start the event, as a vehicle for AR companies to launch new products and services. Submit your proposal here and add: “Press Conference” in the title. The event wrap up will feature Marco Tempest with a live AR Magic show

I have been so busy working on are2011 (and another project yet to be named -  hint I am focused on social augmentation and the world as a platform for a geo-situated social interest graph), that I have had no time to blog since I was on The Potential for Augmented Reality in Education Panel at SXSW, 2011. But I have posted my slide deck here for my talk, “Enchanted Objects and People: Data Driven AR.”

We are entering a new era of collective engagement possibilities for augmented reality, consumer to consumer brokerages which could unleash the the visions of the collaborative consumption movement and tap into our collective energies in totally new ways.  As Seth Praebatsch, Scavngr, suggested in his SXSW keynote, The Game Layer on Top of the World, the power of communal game play may even help us address even the most intractable problems like failure in education and global warming!!

One of my favorite new AR ventures exploring the potential of new forms of social engagement through AR is Suwappu.  We are working on how to get them across the pond and a few time zones to are2011.

“Dentsu London are developing an original product called Suwappu. Suwappu are woodland creatures that swap pants, toys that come to life in augmented reality. BERG have been brought in as consultant inventors, and we’ve made this film. Have a look!”

Click here or on the image above to watch the video.

“Suwappu is a range of toys, animal characters that live in little digital worlds. The physical toys are canvasses upon which we can paint worlds, through a phone (or tablet) lens we can see into the narratives, games and media in which they live.”

Many new players in Augmented Reality will join the pioneering AR companies, Layar, Metaio, Occipital, Ogmento, Total Immersion, YDreams, and renowned innovators, Mark Billinghurst, Steven Feiner, Blair MacIntyre and the Georgia Tech team and many others will return to surprise and amaze us this year – see the still growing list of speakers here.   Qualcomm, who announced an SDK for vision based augmented reality, and $200,000 developer challenge last year, will also be back with several of their team at are2011!

Visual Search and OCR augmented reality apps have flourished in the last year and they will have a strong presence at are2011.  Long anticipated and oft fretted over face recognition apps are coming to a phone near you soon.  Viewdle, working locally on the phone, is taking a new approach to face recognition.  Google has so far said that they will not use or release the face recognition technology that they apparently already have.  But Shailesh Nalawadi, Google Goggles, will return to are2011 to discuss building out a computer vision search database and 3D Classifiers to solve AR challenges and show us what Google Goggles has been working on recently.  Aurasma, out next month, is perhaps the next big thing in this space, so we are all eager to try it out and see what they bring to ARE2011.

My interview with Anselm Hook, Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook, is still a great reference point for important questions in this space.

Wordlens, wowed us all with OCR done locally on the phone, and they will be  showing off new features at ARE2011. Pulling out WordLens to translate at subway poster for the first time is a magic moment, and guaranteed to impress the person sitting next to you too!    Tactical Information Systems, who Fred Wilson said had the potential to be a Shazam for faces at Web 2.0 Expo, NYC, will show us what they have been up to since then. 

Data driven AR is still in the early stages, but it is data that will unlock augmented experiences of the world around us in many powerful ways.   Also, we are seeing exciting new efforts to put people at the center of their data.  Jeremie Miller who ushered in the Twitter era with his invention of XMPP has brought us a new real time protocol, TeleHash and the Locker Project, that will unleash the full potential of communication at the edge of the network.   And don’t miss Ben Cerveny and Bloom,  at ARE2011, with “pop-cultural instruments for data expression and exploration” and “where data visualization meets game design,”  I highly recommend Ben’s talk!

Also I am very excited that Mike Kuniavsky will be speaking at  ARE2011 for the first time.  He  pointed out in 2007 that Magic is a powerful core interaction metphor for Ubiquitous computing [and AR].  Offices. libraries, and the desktop provided us with common metaphors that unleashed the power of the PC through files, desktops and trash cans, browsing, etc.,  but metaphors of magic – “enchanted objects and people,” are keys to augmented reality experiences.   And, if Magic is a core interaction metaphor for AR, kinect hacks have shown us that gesture will be the soul of the AR experience.  Jaron Lanier’s keynote will be a must see and make sure you catch Chris Arkenberg’s presentation on the Future of Hands Free AR.

This post is just a glimpse at some of what will be going on at Augmented Reality Event.  I cannot do justice to everything in a single post, so I hope to see you there!  And, if by any chance you have a few moments to daydream between now and then, feel free to ponder your own script for a Green Lantern movie:  “In brightest day and darkest night, no evil will escape my sight.”  I will too.  As @brendanscully noted, “Green lantern’s power is Augmented Reality!”

Where 2.0 is going to be epic this year (see my interview with Brady Forrest here), and it is so exciting to be part of it.  Location technologies and augmented reality are annointed rulers now.  Time Magazine recognized augmented reality as one of its 10 Tech Trends for 2010 (for more see ReadWriteWeb).

The photo above is by Jeremy and Lisa Hight.  Jeremy Hight is an information designer, theorist and artist working in Augmented Reality and Locative Media.   His essay “Narrative Archaeology” was named one of the 4 primary texts in Locative Media.

Jeremy Hight will be part of our panel: The Next Wave of AR: Exploring Social Augmented Experiences, with Anselm Hook, Joe Lamantia, Sophia Parafina and myself. We will debut the video of the ARWave project demo that brings together augmented reality, geolocation, and wave federation (more details later in this post).  And, Jeremy will bring to our presentation some augmentations on his recent brilliant work and paper, “Writing Within the Map.”

Greg J. Smith’s points out in his in depth look at Jeremy’s work that it, “dovetails with some of the main points in Bruce Sterling’s recent atemporality keynote at Transmediale” – fortunately there is a transcription of Bruce’s keynote here.  What is so awesome about this dovetailing is that you can get a feel for the fun part of living in an, “atemporal network culture.”  And, if you want to really understand just how much locative media and augmented reality have changed us, you  might want to dig into these texts.

Bruce Sterling and Jeremy Hight, and members of the ARWave team, and a superb cast of augmented reality movers and shakers – including Will Wright and Jesse Schell, will be speaking at Augmented Reality Event in Santa Clara, June 2nd and 3rd.

But, this week, the AR community’s attention will be on the events at Where 2.0.   The keynote speakers will be streamed live, so if you are not fortunate enough to be there, tune in!

The Next Wave of AR: Exploring Social Augmented Experiences

On our panel, Jeremy Hight, Anselm Hook, Sophia Parafina, Joe Lamantia and I will cover some of the key social, cultural, technical and interactional questions for exploring social augmented experiences. There will be five lightning presentations, and an opportunity for questions from the audience, and a world premier of the ARWave demo!

1) “Augmenting the map as interface: AR and Locative Narratives” - Jeremy Hight

*Map augmentation of the historic route 66 can house an essay contest and publication globally but as embedded within that map augmentation instead of books or even web sites.

* A place on a map can be a graphic index and database to save and collect
the writing of that place with a graphic or textual search index.

*One can pop immersive visualizations of abandoned or lost buildings from map location in shared software and collectively augment (imagine channels within the lost core of detroit where one is memories and accounts tagged within parts in the immersive visualization while another is of poems and stories written by people moved by the place and its semiotics and story).

*The news stand is to be the map.

*New forms of literature will be born of mapping, spaces,augmentation and
new tools

The concept drawings below (click to enlarge) are a collaboration between Jeremy Hight and Paul Wehby, Senior Designer at LA County Museum of Art.

2) Anselm Hook will look at, “10 reasons why AR isn’t a flash in the pan,” and how, “AR can help us see the world we would like to have exist.”

Anselm notes, “So much of what we do is so fickle and I’m looking for ways to connect digital media work to deep values.”

3) Sophia Parafina will present on, “Social AR and Crisis Response”

“Augmented reality as a multi-party conversation.  Rather than being passive viewers of AR with a limited ability to  checkin to places and make annotations, current devices can broadcast sensor information that can be fused into an interactive stream. AR users can send and receive information, location, and sensor data from their mobile device.  The streams can be federated into a unique AR view composed by the user.

Entertainment and gaming are obvious applications, but it can also be applied to crisis situations such as the search and rescue operations in Haiti.  Efforts such as Mission 4636, the SMS translation service, could benefit from AR views.  The collaboration among the Mission 4636 volunteers was the key element  in their success for providing location and rapid translation to responders on the ground.

With an AR view, responders can send back their sensor information from their mobiles to provide contextual information to remote volunteers.  This extends the conversation between remote volunteers and on the ground responders and fosters collaboration which was a key element for the success of Mission 4636″

4) Joe Lamantia, an experience design and strategy consultant helping to define the interaction framework and scenarios behind ARWave, will discuss, “Design Principles For Social Augmented Experiences:”

“With the exotic mixed realities envisioned by futurists and science fiction writers seemingly around the corner, it is time to move beyond questions of technical feasibility to consider the value and impact of turning reality inside out for everyday social settings and experiences. Thanks to the inherently social nature of augmented reality, we can be sure the value and impact of many augmented experiences depends in large part on how effectively they integrate with the social dimensions of real-world settings, in real time.”

Joe will share, “eight guiding principles for designing experiences that engage naturally with the social dimension, and increase the value of augmented experiences.”

5) “ARWave – A demo and state of play,” from Tish Shute

I will have the awesome privilege, on our Where 2.0 panel, of showcasing ARWave.   We will  premier the ARWave demo which shows how ARWave has accomplished the basics of geolocating data on Wave Federation Protocol (and real time collaboration on this geolocated data).  If you’re interested in the ARWave project join the Mailing list, FAQ are here, and have a peek at the current state of development at Google Code, and the specification for an AR Blip.  We also have Waves for the project hosted on Google Wave.  You can join the general discussion here, and the technical side here.

The picture below is a screen shot from the demo video produced by core AR Wave developer and concept designer, Thomas Wrobel.

Click on the image to enlarge, and note: “The pink thing is from Dennou Coil. Its an anti-virus program (that literally chase’s down bugs and glitches and removes them).”

ARWave

In ARWave, stories or art are tied to place. And as Jeremy Hight writes:

“The possibility exists to take a part of an area and overlay a dystopia, a utopia, multiples of each of these, or even recreations of previous incarnations in the past. Writing and publication thus cannot only be of place, and form(s), but of selected augmentations of icons, streets, buildings and related texts on top of the map. These spaces can be built in real time and can be turned on and off as channels of augmentation that over time illustrate many faces of place in its present, past, possible futures,etc. with texts within these alternate spaces as commentary, as fused aesthetic analysis, or simply creative writing relevant to these charged and hybrid spaces.”

As Thomas notes, Jeremy Hight’s,  “idea of channels ties into the concept of waves = a layer, and people can have many layers on at once.”

This is different from the Layar concept of a layer or rather “layar.”

“We are not talking about layers in the classical map layer way of thinking, where you have a layer of all restaurants or a layer of all mountain peaks, etc.,” notes ARWave developer Markus Strickler.

Currently all geo location apps like Layar have to use their own servers, so users have to use different clients with different log ins to see data from different sources.  But because ARWave uses federation, we don’t depend on centralized infrastructure where the client of one company can only connect to the server of that company.  This opens up many exciting new possibilities for how people can decide to view and publish geolocated data.

With AR Wave, via one login, people can access the whole distributed network of servers (see diagrams below), and any content will be accessible to them. ARWave will make it easy for individuals, not just developers, to layer their environment – allowing the creation of augmented reality content to be as simple as contributing to a Wave.

“ARWave will enable individuals to publish easily to everyone….or just a few people,” Thomas notes:

“To ‘publish’ is also self publication and distribution in communities or like minded groups without the hard read of publication or rejection.” = publishing on a Wave. No one approves it, anyone can publish to communities, or their friends and family. Or even just personal publishing it for their own reference.”

But ARWave does not compete with existing AR Browsers.   On the contrary, AR browsers like Layar, Wikitude and others, could implement ARWave and use it to enhance their applications.

“Layar has a killer browser already,  ARWave would add social features. They can keep their “walled garden” of data and still join the federation of open data too ” (Thomas Wrobel)

Yup, that is the cool part of federation – you can have your cake and eat it too!

Sophia Parafina and I will be organizing a discussion session on ARWave and Federation at WhereCamp, right after Where 2.0, April 3rd and 4th, and Dan Peterson who is in leading the federation effort for Google Wave will join us.

The diagrams below illustrate how ARWave and federation can revolutionize the way we share our augmented realities.

Real Time Social Augmented Experiences

Another key aspect of ARWave is it’s near to real time update capabilities.  As Jeff Pulver pointed out in, “SXSW 2010: The days twitter became less relevant:”

“At South By Southwest 2010 (SXSW), a strange thing happened on the way to Austin. A community of twitter faithful shifted from sharing everything about everything on only twitter (and maybe Facebook) and changed their habits to rely on learning about what was happening and where things were happening by using foursquare and Gowalla instead. I’m sure there were other products and platforms being used including Loopt and GySPii but foursquare and Gowalla were the dominant platforms.”

Later Jeff wrote:

“There were times where I could feel the ebbs and the flows of the people move as different people checked into various locations. While most of this was felt locally in the place I was in, it also became apparent on the platforms when hundreds of people would rush to check in to a location. There were also times when it felt like I was chasing ghosts; These were the times I would go to a spot because a friend had checked into that spot only to discover they were no longer there.”

ARWave’s realtime collaborative capabilities are going to introduce some fascinating dynamics to “chasing ghosts,” as the ARWave framework gets integrated into services like foursquare – a project we have already begun to look at.

Augmented Reality Search

As I mention in my previous post, ARWave presents some fascinating possibilities for AR Search.  For example, one might do advanced searching within waves using SPARQL, which could then display in the form of a personal blip in your viewpoint (which in turn could be shared with others).  Linked data will be massively important in filtering and delivering useful info for augmented views (see my conversation with Will Wright about the problem of augmented reality overriding our very smart instincts and not being useless or worse as a result).

Anselm Hook, who I interviewed in depth recently about, Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook, has some very interesting thoughts on real time stuff, trading brokerages, and  the view within a single city block, which he elaborated on in the second half to this interview which is upcoming on Ugotrade soon!

The ARWave Developers

There are three people who unfortunately can’t join us at Where 2.0 –  the costs of travelling from Europe being an obstacle.  But as they have been developing the code for ARWave that will rock our augmented world, I asked them, in a Wave conversation, to give me a few comments about their interest in working on ARWave, and a pic and a short bio.   Also I should mention the work of the PyGoWave team whose incredibly fast work creating PyGoWave has given ARWave a rocket launch pad.  Also many thanks to the Wave community, see the Wave Federation Protocol documentation, Google’s Wave Server, RubyOnSails (Ruby On Rails based Wave server).

Davide Carnovale @need2revolt

“Imho, the coolest geolocated related thing is that we’re making a world where the info does not necessarily comes from an explicit search from the user, but comes also from the actual locaton you’re in. For instance, you can have special offers in stores like fourquare does, or your friends can leave geolocated notes for you that are triggered when you walk by.  We can have games based on the treasure hunt schema requiring you to actually go to specific location.

Other than this I can think about self-guided tours of the city, maybe user generated too, or for museums.

Naturally these are long term goals with some rl use cases.

As for my bio, there isn’t much to say… I got a first level degree in computer science and I’m taking the second (and last) level. I’ve developed with mobile agents, osgart/artoolkit, brain computer interfaces, linux kernel and that’s pretty much all…”

Thomas Wrobel

“If you are looking for specific advantages of using Wave I’d say;

* Federated – Letting creators tap into bigger userbase. Each new app or data layer will add to the “incentive” for users to join in. Google had some good stats a few months back as to how much a simple login screen can put people off using stuff.  By breaking that barrier it should make AR userbase’s grow.

* It deals with user accounts, permissions, and real-time updating without creators needing to make a new server standard themselves. It lowers barriers to development.

* As the clients, servers, and data can be made separately by different parties, its easier for developers to concentrate on just providing what they want. You want to just make content? No problem! You dont need to worry about doing anything else but that. It would become as easy as making a webpage (or easier!).

* Bots will allow the development of interactive AR games very easily. Just like modern version of IRC bots, the infrastructure does the heavy lifting, and interesting things can be done with just simple scripting.

* The idea is anyone will be able to make a layer onto the world, and people can mix, match and share their layers as they wish. Its not just the data that becomes interesting to see augmenting our world, but the combinations of data! For example, perhaps you could see the profits generated by different companies above their buildings, but also see how environmentally friendly they are at the same time. Or maybe see pollution levels against health-statistics.  Seeing combinations of geolocated data from different sources at the same time has many interesting possibilities both for scientific as well as casual (game/ map/ chat) use.

hmz..I could go on forever listing stuff here really…..

I guess if we are supposed to be forming a roadmap of significant/interesting things for ARWave?

* Example clients letting people make their own layers (waves) and add points to them.

* Letting people log in to different servers

* Servers federated together. (not our responsibility, but essential part of the roadmap).

* Anyone logged into any server can see data from anyone else that’s shared with them, regardless of where they are logged into

* 3D support, demonstrating various sorts of geolocated data.?

* Use of bots for example games?
—-
My Bio’s quite simple.
Studied 3D Animation in Portsmouth, UK.
Moved to the Netherlands, have since been working in creating ARG games, in the last year founded Lostagain (Lostagain.nl).”

Markus Strickler @kusako

“I think the main point behind ARWave is to go beyond simply displaying existing placemarks on top of a live camera view, towards a highly personalized, augmented world where everybody can edit and share localized information collaboratively and in real time. Wave provides the means to do this through its model of persistent real time conversations and adds even more by providing a way for personal agents (robots) to participate in these conversations.

As for my Bio: I’ve been developing Web applications for the last 15 years, hold a degree in Image Sciences and am currently working as a Java developer in Cologne, Germany.”

The video above, The Imawik commercial, is a collaboration between In The Can Productions and Paige Saez for Makerlab

“The Imawik (ImageWiki) is a visual search tool for mobile devices. It allows for the ability to turn images into physical hyperlinks, conflating visual culture with a community-editable universal namespace for images.”

Paige Saez is an artist, designer and researcher.  In 2007 she founded Makerlab with Anselm Hook, an arts and technology incubator focused on civic and environmental projects.

Paige and Anselm (see my interview with Anselm Hook here, Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook) have been asking a very important question:

“Who Will Own Our Augmented Future?”

But most importantly, they have been actually developing applications (again see my interview with Anselm for more background on this), to allow people to play with, hack and explore and create with the physical world platform, and to imagine new possibilities for physical hyperlinking and augmented realities.  This is pretty important stuff, and kudos to Paige and Anselm for beginning this work before the big players – Google Goggles, Point and Find, and SnapTell came hurtling into the field of visual search and physical hyperlinking  – see this demonstration of translation and optical character recognition in Google Goggle’s.  Also check out Jamey Graham’s (Ricoh Research) Ignite presentation at Tools of Change, 2010 – Visual Search: Connecting Newspapers, Magazines and Books to Digital Information without Barcodes, for more see ricohinnovations.com/betalabs/visualsearch.

We are only just beginning to get a glimpse of how contested the social commons of the physical world platform is going to be – see the Yelp controversy.

As Paige points out:

“The lens that you are actually looking through was as important as what you were looking at. And democratizing that lens became the most important thing that we could possibly do.”

I am in total agreement.  One reason I have so much enthusiasm for ARWave (note: if you are interested in following the developer conversations there are several public Waves) is I see this open framework playing an important role in the democratization of our augmented views, by creating an open, distributed, and universally accessible platform for augmented reality that will allow the creation of augmented reality content and games to be as simple as making an html page, or contributing to a wiki.

Federation, real time collaboration, linked data – ARBlips that contain metadata that is usable for semantic searches, and modified wave servers that can listen to and respond to  SPARQL HTTP requests properly (see Jason Kolb’s many interesting posts on XMPP and Wave).  These are just some of the reasons why ARWave could revolutionize augmented reality searches and more! (see my presentation at MoMo13 – video here)

For more on real time social augmented experiences see our panel, The Next Wave of AR: Exploring Social Augmented Experiences at Where2.0 2010, and don’t miss the Where2.0 conference which has been the crucible for the emergence of location technologies.

Augmented realities, proximity- based social networks, mapping & location aware technologies, sensors everywhere, linked data, and human psychology are on a collision course in what Jesse Schell calls the “Gamepocalypse”   See Jesse Schell’s Dice 2010 talk here, and check out his Gamepocalypse Now blog.  As Bruce Sterling’s notes in his post here:

*Another precious half hour out of your life.  However: if you’re into interaction design, ubiquity, social networking, and trendspotting, in the gaming biz or out of it, you’re gonna wanna do yourself a favor and listen to this.

And don’t forget to register now for Augmented Reality Event (ARE2010 in 2-3 June, 2010 – Santa Clara, CA).

Bruce Sterling, Will Wright, and Jesse Schell will be keynoting, and there is a totally awesome line up of AR innovators and industry leaders, including Paige and Anselm!

And:

You are in luck!

Here is a discount code for the first 100 folks to register to the event (before the end of March). Go to the registration page, type in code AR245 and “you’ll be asked to pay only $245 for 2 full days of AR goodness.”

“Watching AR prophet Bruce Sterling, and gaming legend Will Wright, visionary game designer Jesse Schell deliver keynotes for this price – is a magnificent steal.  And on top, participating in more than 30 talks by AR industry leaders will turn these $254 into your best investment of the year,” as Ori  put is so well on Games Alfresco!

If you want a preview of just how exciting it is to be involved in augmented reality right now check out Ori Inbar’s great round up on our latest monthly Augmented Reality Meetup NY (or as, Ori notes, we fondly like to call it ARNY.)  There is lots of video up now (much thanks to Chris Grayson, who  live streamed it).  Augmented Reality Magician, Marco Tempest, is an absolutely must see.  (developers note this is an awesome use of open Frameworks and OpenCV).   The video of the show includes a rare explanation of how it all works  – see here.

Talking with Paige Saez – “Software is candy now!”

Tish Shute: What interests me about ImageWiki is that you have thought about physical hyperlinking beyond the obvious of where to get your next good hamburger and beer, right?

Paige Saez: Right. It was interesting for me in just thinking about the two things. How do you design a tool to work in a way that people are getting value from it? And also, how do you make it work in a way where people can explore and hack it? I think the most interesting technologies, and this is probably something somebody else said sometime, are the ones that disappear, that we don’t see, instead we see through. They become just the intermediaries.  They don’t interfere with what we are trying to do.

It’s a struggle whenever you are developing a new way for people to get information or make something happen, because you are playing with magic a little bit. And you have to make it vanish the way a good magic trick makes an experience a magical one. But at the same time you also need to reveal just enough that you let people in and they can see how to change it and make it their own. That is the interesting tension for this space right now, the idea of augmented reality begins to lead the idea of a social commons for physical things. The Imagewiki project was a locus of just this tension. Tish you and I have previously discussed how difficult it was to even get people to understand the two concepts independently.

Tish Shute: Right, until recently most people hadn’t even heard the term augmented reality and I am not sure that a particularly high percentage of people would recognize it now despite the recent interest in smart phone apps.

Paige Saez: It’s very difficult to get people to understand the two concepts, and now you are adding in the third level of participation as well. So I don’t think it is impossible, but I do think it requires narrative. It is interesting that you were talking about the stories you heard this morning from the creatives at the event [Tish mentioned David Curcurito, Creative Director, Esquire gave an excellent presentation at Sobel Media event NYC] because it’s narrative and the attention to telling a story that help you walk through all of the ways you can understand how completely expansive this area is right now.

So I think we have to play with it, play with the space and the tools. I think we need to have an idea of what we want people to use the tool for, and we need to not only introduce them to the tool and the technology, but also introduce them to the concepts as well. So I see it as a three part process.

I’m really excited to be there with people, helping them do that. I think we need to do this face to face. I don’t think this can be only through a social network. The ImageWiki website is like one quarter of the entire picture, you know? The website is the resource center and the place where you can see people adding images, but what value is it to you to see an added image? It is more valuable for you to be interacting with the image or interacting with the object in the real world.

Designing for the experience of using the ImageWiki got very complicated very fast. I was trying to figure out the main thrust of the design for the UI for the ImageWiki and at a certain point I had to take a step back and say “Okay, this has to be good enough for now because we can lay it out and prototype as long as we want on the Web or mobile UI. What we need to be doing is going outside and actually aggregating and putting images into the database in order to see what exactly happens when we are adding.”  It’s not just like you are taking a picture of something and adding it to Flickr. Using the tool is very context specific and the information is context specific, and you can’t necessarily make that all happen at the exact same time. I think these are really fascinating spaces to be struggling in and I’m so glad to be working in this space.

Images by Chris Blow of unthinkingly.com

Tish Shute: Could you explain why we need ImageWiki? I mean I think I have ideas on this, but perhaps you can explain to me from you point of view why we need an ImageWiki, as opposed, to say, extending the image space of Wikimedia or something added on to Flickr.  I mean maybe something leveraging the geotagged photos sets and APIs we already have?

Paige Saez: Yes, definitely. It’s a really good question, I mean it really is. Like, do you need an entirely new place to be holding images outside of the places that we are already holding images? That’s a huge question; enormous. Especially when you take a look at the problems around that. Its’ exhausting for an end user. Who the heck wants to go and reload everything into yet another place, right?

Tish Shute: Right.

Paige Saez: Moreover, who is going to really bother? Another problem would be what happens to the existing datasets that people have already committed to? And then of course there is the problem of authority and explanations why….Gaining interest and authority in a space when nobody even understands why that space should exist in the first place. And those are just three, you know, off the top of my head problems with that idea.

And yet at the same time, I don’t actually know how else to go about thinking about the ImageWiki unless I think about it as it’s own thing. Then you start thinking about models of large independant image databases that exist already, examples of this from a product standpoint- references to consider. The Getty Foundation comes to mind. There are many other historical centers that have huge resources and images that are licensed out and used. So here we have a working example of people already doing this. But succesfully? I don’t know. We do have a ton of intellectual property rights and copyright issues and ownership and use issues with images currently. As a working artist these issues for me were a major red flag to consider. Working on the social commons for augmented reality starts paralleling issues found in digital rights management and intellectual property.

Tish Shute: But one good thing about Wikimedia, why I focused on Wikimedia, is Flickr and Wikimedia already use a creative commons licensing, right?

Paige Saez: Creative commons, you know they have their own resource center, too. But you know they haven’t been successful as great databases for images so far.

Tish Shute: What would you like to see that they don’t have? Like say maybe start with Wikimedia, right?

Paige Saez: There’s just still a lot of issues with how to encourage people to want to contribute. It’s hard to show the value to someone who doesn’t already understand the value for some reason. At least for me personally this is something I have run into frequently. I don’t know if it is necessarily what Wikimedia doesn’t have, I think it is a lack of understanding of what creative commons really means. And there is still a very strong sense of ownership and concern about creative property rights. Being paid to be creative is a tremendously difficult thing to do. People fear losing their livelihoods. They think this is possible. Is it? I dunno.

For example : Look at me, I take a photograph of something, I can sell that. And there’s a question about whether or not, as an artist, I want to have my photographs in a pool of images that is open and accessible when I could be making money on it instead. Now that is just an example. Me personally, I can see the value. But that is a common concern. The gist of the question being, ‘what value does it bring to give something away versus holding on to it?’ A hugely popular discussion right now.

This is the same crux of the problem we are dealing with when we talk about thinking about images in the social commons for the real world. It’s a conversation about ownership. It’s about, who does this belong to really? If I take a photograph of a Levi’s billboard, does that photograph belong to me or does it belong to Levi’s? We know the boundaries of that. But when the image becomes a living image, an image capable of transmutation; an image that provokes an action or hyperlinks to a product, experience, information….where are the boundaries in that?

Tish Shute: But how is ImageWiki handling that differently from Wikimedia, I suppose is my question.

Paige Saez: We haven’t solved the problem.

Tish Shute: Yes, I suppose it is not like we have fully solve the problem of a creative commons for images on the internet let alone the issues of a social commons for the real world! So neither one has solved the problem, right?

Paige Saez: Exactly. To be honest, it made my head spin. I realized we were building a web application and a mobile tool doing augmented reality, real time feedback on the world and suddenly we weren’t. Suddenly we were dealing with DNS and talking about physical hyperlinks and ownership and property. And basically at that point you just have to sit and really start looking at catching up on IP issues and figuring out how to deal with that space in a much more wholistic way. It became so important that we had to take a step back and go

“Oh my god I think we have really uncovered a real problem here.”

At the point when we were building out the tools we realized something was really going on with our project. Here we were thinking that this was just a beautiful experience of learning about the world around us. We really…Anselm and I both just really wanted this tool to exist. It was something that we both just really wanted to happen in the world, something that we felt really just thrilled to make. And we looked at and used it and realized that instead of it just being a beautiful experience, it was a fundamental shift in how we understood everything. That it impacted our world in the same way the Internet impacted our world. It was a fundamental shift in understanding. A sea-change.

So I put down the prototype and went back to researching, read a ton of books on IP and went and presented to friends, family, schoolmates and co-workers trying to explain the project and then the larger conceptual framework that had emerged from the project. I began using the metaphor of thinking about Magritte’s “Ceci n’est pas une pipe.” Thinking about a pipe that isn’t actually a pipe.

Tish Shute: Oh, yes!

Paige Saez: ..to try to help explain to people that the image that you see is actually not, you know, it’s not an image of a thing. It’s an image. And that image has a tone and that image has a voice, and that image was chosen. And there were decisions that were made through the interface of the camera, specific decisions that defined the view of what you were looking at. And that that wasn’t being acknowledged and that that was a fundamental part of what the ImageWiki was aiming to do. The lens that you are actually looking through was as important as what you were looking at. And democratizing that lens became the most important thing that we could possibly do.

Tish Shute: So the emphasis for you on ImageWiki was in fact the lens, even though you found obstacles to creating the interface, right?

Paige Saez: Yes. Definitely. That’s what I fell in love with first. I really wanted to be able to use my phone to learn about what kind of tree this was or to buy tickets for the band on the poster I just saw, or see a hidden secret. For me it was very much a story, a narrative experience that I just thought was magical. And that is how I fell in love with it, which is not where I ended up. Where I ended up was realizing it was a fundamental shift in not only my own understanding of how to use the world around me, but in our understanding of looking at the world.

Tish Shute: It would be pretty scary if an image DNS was basically in the hands of either one or very few people, right? I mean even ImageWiki would be stuck with this problem, that if you set up a bunch of servers, you are going to be holding a very, very large image database. I mean, whatever your motivation, right? I think at the minute that is why I am very into seeing everything through the lens of federation, I see that unless we have federation, these giant central, databases are inevitable aren’t they?

Paige Saez: Essentially, yes. I mean I wasn’t able to walk through it as quickly as that. It kind of just overwhelmed me. Looking back on it, it seems perfectly obvious. I was just like “Oh my god, what have we done? Like what is going on?” Particularly for me because so much of my life has been spent in art, it was really easy to immediately understand the connection between the view, the viewer, and what’s being viewed as all just different layers of ownership and understanding that it is a gaze. Right? We know that we are never able to look at something without passing judgment on it, but to see that become a part of the interface in a real-time fashion just blew my mind.

Tish Shute: Yes.

Paige Saez: I think you are right. Getty Images, Flickr images, no matter what you are always holding on to something and you have to be responsible for it. Right? So how do you deal with the responsibility but don’t take on too much ownership? Where is the boundary with that?

Tish Shute: And for me, the simple answer to that is loosely connected small parts, distributed systems and federation. Because there is only one way to be able to utilize these things is to have them distributed so that no one holds all the cards. Right?

Paige Saez: Definitely and I personally agree with you wholeheartedly. However, the idea of distributed power is a concept that most people just don’t know how to deal with.

Tish Shute: And it’s easier said than done because actually the root problems that you are talking about aren’t got rid through federation, because if someone really holds the, sort of, all the good image databases just because they have the potential to be federated, they may not choose to open them up on many levels.

Paige Saez: And even then you have to think about, sort of, like the next level of it, which is we want it to be all open and accessible, but everything is owned by somebody. Like, what really is public anymore, in general?

Tish Shute: And what is interesting though, regardless of what we speculate conceptually on this, we already set off down the road. I mean we have already several large…they are all in beta I suppose, Google Goggles, Point and Find, right? But we have applications that are beginning to implement this. They are beginning to implement search on it, and it is geo-located even if it’s not in an augmented view, right? So it is proximity based.

Paige Saez: Right, right. I mean maybe the solution is that if we follow that line of thinking then Flickr will be partnering with Google Goggles. And then my images would stay under my ownership through the authority of Flickr. And I would use Flickr as my place to add images and they would just be responsive via my devices via AR.

Tish Shute: That’s very interesting.

Paige Saez: Definitely I think so. It is also the shortest distance between things.

Tish Shute: Yes, and as Anselm kept pointing out, basically it is going to happen in the simplest way possible, really, regardless of the implications of that. But OK, getting back to ImageWiki. As you say neither Wikimedia nor Flickr were really designed to take this role, right?

Paige Saez: Right.

Tish Shute: With ImageWiki, you’ve had these ideas and a concern with the social implications of physical hyperlinking in your mind since it’s inception. Are there any design ideas you’ve come up with that you know, as opposed to sort of, as you say, connecting Flickr to Point and Find, or who knows, Google Goggles. How is ImageWiki going to be different, do you think? Is that a hard question at this point?

Paige Saez: It is, and it’s a great question, and it’s a question I really love to think about. I think we have to introduce the politics with the tools. It has to be acknowledged that it’s not just a place to hold information, that’s what I feel in my heart.

At the same time, is that too much for people to really grasp at one time? In my experience it really has been, so the design of the experience needs to allow for an understanding of the power of the tool and the level of authority that the tool offers, while not getting in the way of it; just using it. Because ultimately, at the end of the day, nobody will use anything if it isn’t valuable to them. And so I could talk for miles and miles and miles about how important it is that corporations don’t own all of the rights to all of the visual things in my life, right? For the rest of my life I could talk about that. The idea that advertising is dominating all of our views of anything in the world around us is horrifying. It doesn’t matter unless I can show somebody why it matters to them or how it affects them. It’s just that that is a tremendously difficult thing to explain through a user interface.

And I actually think that it’s great that tools like Google Goggles and Nokia Point and Find are here to do a lot of the hard work of showing people how it works. Recently somebody explained to me their experience of using Google Goggles. They went through this process of saying how the Google Goggles took a picture and then did this really complicated visual scanning thing over the image and it took a full minute.

And I said, “Well of course they did it that way.” And they said, “Well what do you mean?” I said, “Well, what they are really doing there when they are doing all these fancy graphics, is they are showing you how it works.” And even if it isn’t actually related at all to how it functionally works, algorithmically, that’s not the point. The point is that this gesture of the time taken to make it look like it’s scanning an image and going back and forth with pretty colors is giving people the time to process that as an experience. That’s a metaphor for what’s really happening. And these kinds of metaphors are crucial with user experience design. We have lots and lots of examples of them and how they work, and many of them aren’t necessary. Like you know, for example, the bar that shows you the time it’s taking for something to process.There is no relationship between that and reality. But it is really important.

Tish Shute: Yes those bars often have no relationship between the actual time..

Paige Saez: And that’s the thing. Like the idea of time versus our perceived understanding of time. Right? The length of time it takes for your Firefox browser to open and load your last 30 tabs, versus the reality of what’s actually happening. When you are doing that sort of research you are actually accessing millions and millions of places and points of interest all over the world, so we need more of that. We need more of the process shown. Anselm and I worked with a film maker named Karl Lind from In the Can Productions here in Portland to try and make a video about the ImageWiki. We made this little video and I can try to show it to you or send it to you if you want.

Tish Shute: One of the issues with this kind of visual search is that it is inherently dependent on large databases, regardless of where they are federated, are going to be very large. Right? I mean someone is going to have something big, and aggregated there. I suppose someone will figure out the challenges of federated search eventually but that is quite a big challenge!

So I suppose I am still trying to understand what ImageWiki can offer that we can’t get with any other existing service? How will their be a social commons and even a social contract for the world as a platform for computing and physical hyperlinks?

Eben Moglen brought up something when I talked to him about virtual worlds, he said we need code angels to let us know what was going on in the virtual space – who was gathering data and how, for example.

Paige Saez: Tell me more about that, I want to hear more about that.

Tish Shute: Eben suggested this metaphor for when I was asking him about privacy in virtual worlds. The fact that people just didn’t know that when they were pushing avatars around virtual worlds what metrics were being gathered on their behavior. And he basically said that what we need is code angels when we enter these spaces because having the rules of the game buried in a TOC was ridiculous.

Paige Saez: That is a really interesting idea.

Tish Shute: Maybe ImageWiki needs to be our code angel to navigate the augmented world. I mean that’s what I want to see it as. And when I hear you talk, what I hear is you talking in broad categories about what a code angel might be in the space of images and image links to the physical world. I mean that is what I hear from you.

Paige Saez: Yeah. No, I definitely agree with that. It is interesting. In that sense, it is kind of a protection layer. Is that what you are thinking?

Tish Shute: Yes, I suppose because we can’t be navigating a lot of complicated opt-ins and opt-outs just to get around our neighborhood safely (in terms of privacy (also see Eben Moglen’s definition of privacy here…) We will need a code angel that is sort of keeping up with you in real time!

Paige Saez: Right, right. I wonder how that would work in regards to images, though. That is a really interesting thing to try and put on an image. I guess why I am having such a hard time being specific about it, is I am just trying to work it in my head, thinking of a specific use case, like what would be an example of that?

Tish Shute: Well I suppose the example, and this is a crude one, is when you point your Google Goggles to the book jacket, the code angel, this is very crude, would say “You are right now drawing images from the Amazon database – they are collecting data such and such data from your search.

And then of course the ability to have crowd sourced tagging and corrections..

There was a wonderful book that came out last year on how we can have commercial intelligence -Dan Goleman’s new book: “Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything”…

how corporations various different stakeholders, including their customers will drive corporations to do the morally right thing because they will lose the commercial support of customers who won’t support them unless they are more green, fairer, do the things we would like them to do whatever that happens to be – physical hyperlinking and tagging I guess would be a big part of this.

Paige Saez: Sort of a transparency issue. And that almost becomes a page rank algorithm in and of itself. I mean now we are really talking about search more than anything, and what tool becomes the dominant search tool. Anselm and I talked a lot about one platform… I mean eventually we will have a unified platform. It will…No matter what, for the Internet and for physical objects and visual objects in the real world. It will just be a matter of, literally, who can find the best and most valuable, most relevant information on a thing. Currently we just have it very proprietary.

Tish Shute: Yes.

Paige Saez: That definitely won’t last. It just can’t, because of the exact problem that you are raising. And we already know too much about resources and information as they pertain to products for us to ever go back to a time where we are not considering other ways of getting information about it anyway. Right?

Like I have the same concerns nowadays when I look at fruit. I look at a piece of fruit in the store. I would never just assume that the person who put the sticker on that fruit, anymore, is the ultimate authority necessarily. I would always assume at this point I could go online and go find out more information about a company. Issues about like eco-footprint or how much toxicity, or pesticides or whatnot are now totally accessible already.

So I am thinking when you look at that piece of fruit and that sticker for Google, say what you are describing, do we just go immediately to the company’s website, or is it even more specific? Do we know that the sticker on that piece of fruit is going to tell us specific information about that? Or are we just getting back the nutritional resources, or are we getting a listing of all of the different options out of a page rank algorithm that shows us, “Well this is the website for the fruit. Here is the nutritional information. Here are the last 15 comments on it.” It’s basically just a basic search.

Have you heard of Good Search?

Tish Shute: you mean http://en.wikipedia.org/wiki/GoodSearch

Paige Saez: Right.

Tish Shute: A code angel interface would have to give you options, wouldn’t it on possible views available?

Paige Saez: Yes. You are then talking about filtering your view. Then it really gets really interesting, of course. I don’t even know if we have a choice in that. I think we are really kind of hitting a wall with who owns the space and the platform. Is it just a basic search because we are already familiar with search? If you had an option to choose, say, “I want to look at this apple sticker and I only want to get…programmatically only looking at my friend’s opinions of this company.”

Or I have a safety valve on it that only shows me certain information based on what the code angel knows about me, my preferences, my age, things like that. Then that gets really, really interesting, because we are trying to do all that work right now just with social media and the Internet. We are already overwhelmed with too much information. It is already past the point of comprehension. So to think that we would actually drill down even more specifics is very interesting.

Tish Shute: That was a point Anselm made about the fact that once you are into this mobile, just in time, one view kind of situation, it is quite different than the Internet where you can bring up all these different screens and go to another website.

Paige Saez: Well yes, mobile is a different level of engagement. Very contextual. Much less information. Much more about timeliness. I don’t want to look an apple and get back a Google search. Oh my God no. That’s the last thing I want. I would love to be able to look at an apple and my phone already knows exactly what I want, information-wise, to get back from that apple. But I don’t know. It’s all contextual and personal. So I think the code angle concept you are talking about is really interesting because you still need to think about who is the person that is adding or creating those level filters- is it you, a filtered friend network, an algorithm? How much work is too much work? Where do we draw the line? How much of this are we willing to let the machine do for us?

Tish Shute: Right.

Paige Saez: And then of course once you have those filters in place, you need control over them. You will need to dial them up and dial them down, be able to choose and add new ones, so on and so forth. It becomes very modal at that point. For example, I want to change my view: To walk into a grocery store and instead of finding out information, I’d want to see where the hidden Easter egg puzzles were that my friends left last week because we’re playing a game.

I’m still really attracted to the creative opportunities with the ImageWiki. I’m really attracted to changing this experience from being a one-to-one relationship (from Corporation to Consumer) to an open-ended relationship (From Person to Person). If I look at a book jacket, sure I can find out where to buy the book, but that’s boring. Who cares? I’d like to find out a link to a story or an adventure or a movie or something unthought-of before.

How do we build that in? How do we encourage serendipity? Mystery? I think the ImageWiki is the space for building that in, actually. Not how, that would be the one place, right? That’s my really big fear is that this relationship just stays one-to-one. Click an image of consumable object, get back objects retail value. How completely dull. We have to do better than this.

Additionally, what if I want to take a photograph of a book, an apple, or something and I don’t want to pull back data. Instead, I want to pull back music, or I want to pull back a video, or I want to pull back a song, or lyrics, or a story, or another image. It’s just a hyperlink at the end of the day, you know? That’s all we’re really doing. Hyperlinks can pull back so many different things.

Tish Shute: And that’s one of the reasons I’m into mobile social interaction utility building, because without that, if we don’t have that way to do that in mobile technology…that’s very available on the Internet, as we’ve seen, with Twitter. These applications are very easy to do on the Internet. They’re not easy to do natively in a mobile application..

hey, I’m just promoting AR Wave again. I should shut up.

Paige Saez: Oh, no. I think it’s a fascinating concept, I really do. I totally agree. As we’ve talked about it before, it’s amazing that marketing and advertising are helping push forward AR, and it’s great. It’s fantastic.

But it’s also the worst possible thing that could ever happen because it is such a singular way of looking at an overall ubiquitous computing experience. There are other ways.

The best experience I ever had was trying to explain to people about physical hyperlinks. I had to walk them through it. Good interactive isn’t something you present or show, it’s something you do. Nothing beats just walking around and showing people with a device or a tool or something else.

I mean, God forbid it always stays in our computers and our phones. I really hope we don’t have to be stuck living our entire lives with these horrible interfaces. But for the time being, we will. Having an AR app show you a puzzle, or a mystery, or a game, or an adventure is a magnificent experience, totally overwhelming, and people get it right away. There’s no question; they totally understand.

Tish Shute: Yes, I agree.

Paige Saez: You walk them through the experience with a physical hyperlink and then you say, “Here, I could use this device and I could show you where to buy this thing, or I could use this device and we could start playing a game.” Then everybody gets it.

Tish Shute: So then I have a question, because one of the things Anselm said to me when he wanted me to refer back to you is that he feels that the direction for ImageWiki should be perhaps to focus less on the technology and more on just the actual, I suppose, gathering of the images, how they’re going to be annotated, the metadata, right? But my question to him was, the problem if you do that, without the platform, there’s no experience or motivation for people to do that. Right? Is there?

Paige Saez: Yeah, I agree with you on that one. I’m curious what his…I think the reason why he wants to do that is he wants to be able to show people examples via the resources. Like to be able to show someone a library, essentially, which I think makes sense with some people. I definitely think that some audiences would really relate to that. For me, it doesn’t make sense because I’m just very experiential. I need to do it and I need to show other people how to do it and I need to grow that way. I think that at the end of the day, those are great ways to go about doing it. It’s just it’s a huge thing to do in either direction.

What Anselm’s really thinking on, I believe, is more about exemplifying how we read and understand images culturally. Then you’re really getting into Visual Studies and Critical Theory which is what I did for my Masters at PNCA. I worked on the ImageWiki while I was in grad school, it was something I was doing for fun. Independently of my studies, the project lead to issues on democracy and objects and property and I ended up right smack in the middle of what I was studying; the nature and cultural analysis of images Questions like, ‘what exactly do we get out of images?’ and how all these different things are happening in an image, and people get tons of totally different things out of an image depending on many factors.

The questions I began to ask myself got very philosophical. Questions like “Is this apple red? Is this apple red-orange? Is this a small apple? What’s my understanding of small versus your understanding of small?”

Because you supposed that you needed a text backup to the search, how would I be able to search for an apple? Because what if my understanding of apple is red and your understanding of apple is green. And so if I’m looking for a green apple, am I looking for the same green apple as you? It’s all semantics, sure. But at the same time, it gets bigger and bigger, and it’s fascinating.

Tish Shute: Google Goggles seem to work best on book jackets, basically.

Paige Saez: But book jackets are actually perfect for this. Book jackets are perfect for this problem, because book jackets are specifically designed art. So at the end of the day, we are still talking about creative works, artistic works, that have been designed as a communication tool. But that is not something that people can own. Creative works that are designed are a communication tool, with varying levels of skill to be sure, but still something anybody can do. What we need to do is we need to be using that language. We don’t need to be trying to reach as far as facial recognition. We need to develop our own logos, our own brand, our own…I mean not brand. Brand is a bad way of saying it. Another way of saying it would be like, just use it. Develop a visual language that we can use that is as effective and as well utilized as book jackets or the movie posters or something.

Tish Shute: What are some of the use cases for ImageWiki you would like to develop first?

Paige Saez: My dream…I have like four or five use cases that I want to see happen. One of them is I walk down the street and there is a new poster for my favorite band. And I can just go up to the poster and I use my device, whatever it looks like, and I download the latest album. It’s transactional. I am able to just plug in my headset and walk down the street and the transaction is done. I saw something I wanted. It was beautiful. I was able to get it and I was able to move on in my life. And that is totally possible.

Another one would be I walk down the street and there is a piece of graffiti. And I am able to use my device to find out who the artist was that made it and to give them props, and to point my other friends to the fact that the piece is there and it will most likely be there only for a short period of time- information retrieval and socialization.

Or, use my device to find an Easter egg, to find a narrative puzzle that ends up going on for weeks, and everybody is involved, and we are all playing this game together. Adventure-based, non-linear experiences. I want playfulness, not just purchases.

Tish Shute: Did you think of piggybacking on the Flickr API for geo-tagged photos as a way to work with those databases or not?

Paige Saez: Yeah, we definitely thought about that.

Tish Shute: And why did you decide not to, for any reason or…?

Paige Saez: Ultimately, we just…we were such a small group, we just had to tackle certain things at a certain time.

Tish Shute: Right. And you were so prescient, you were working slightly before we had the mediating devices, weren’t you? You were just before the mobile devices really got adequate for this.

Paige Saez: Yeah. We started on it…I believe it was January…No. December 2007. Basically, the iPhone had just launched like maybe six months prior or something like that.

Tish Shute: But not 3G and not 3GS, right?

Paige Saez: Not 3GS. It was the first generation iPhone. We built the ImageWiki before the App Store existed.

We knew that the App Store was coming out. And we knew that the App Store was going to be the biggest thing in the whole world. I remember getting into multiple fights with friends about how revolutionary the iPhone and the App Store were going to be and people thinking I was totally crazy; people just thinking I was absolutely nuts for being so excited about it.

It sucks that it is a closed proprietary system, but the App Store has done something for software that nothing has ever done in the whole world. Software is candy now. It’s candy. It is like when you are waiting at the grocery store at the checkout line and you are stuck behind somebody, and you have got all these little tchotchka’s, candy bars, magazines, nail-clippers and things. That is the equivalent of software now. It’s become an impulse buy, which is amazing. Nobody would ever have thought…that is actually revolutionary. That’s huge.

Tish Shute: Steven Feiner, who is one of the founding fathers of augmented reality said to me during a conversations at the ARNY meetup that one reason that augmented reality, despite the hype, is manifesting very differently from how virtual reality burst onto the tech scene is that it is about affordable apps on affordable readily available hardware.

“The game is about the world not dragons,” Will Wright, Founder and Chief Executive  Stupid Fun Club, Creator of Spore and The Sims.

I had a brief chat with Will Wright after his talk at Engage!, and I was delighted to hear that augmented reality is high on his agenda at the moment:

“a lot of our stuff is kind of in the experimental format right now, but definitely one of our strong interests is AR.”

Will Wright will be coming to speak at Augmented Reality Event, Santa Clara, CA., June 2nd, 3rd,  2010.  But, for now, here are a few hints at some of the directions that are intriguing him, e.g., the game potential of 3D mapping like Blaise Aguera y Arcas’s  demo of augmented reality maps at TED -  see the full conversation below.

There has been a vital shift, Will Wright points out.  Before the Wii,  immersive was understood as  how much we were pulled into the world of the game.  Now immersive is how much the game pulls us deeper into our world, e.g., our relationship with the people we are playing with as in Rock Band, or engaging with other people’s crazy antics when playing Wii games.

“Computers are imagination amplifiers and toys are imagination constructors.”

The slide above is from Will Wright’s talk at Engage!

Will Wright’s talk was extraordinary, dense, layered, and deeply thought provoking.

I have picked out a few samples from Will Wright’s vast tome of slides here.  They are just a glimpse of the many insights he offered.  If you are still wondering what will transform augmented reality into a mainstream experience, I suggest studying this talk carefully (I think the audio will be posted on the Engage! web site).  Also watch Will Wright’s, Games For Learning Institute talk at NYU, February 17th, 2010, archived here.

Will Wright and Stupid Fun Club are getting ready to takes us to the next level of imagination amplification and construction.

“Smart” things can make us dumber by overriding our instincts

Just one of the many wonderful anecdotes Will Wright told  was the story of his experiences with a new “smart” car (he bought this car with the intent of exploring the pinnacle of the “smart” car experience). The slide above is from Will Wright’s talk at Engage!

Increasingly, artifacts are being designed to send us more and more data, and this car was endowed with an array of sensors supplying data aimed at assisting parallel parking – a notoriously challenging aspect of driving.  But the car  failed miserably in helping.   While parallel parking had been easy for him prior to being deluged with all this data, Will Wright pointed out, ironically, he had to learn to ignore this stuff to park the “smart” car.

Instinctively, we learn to filter the information necessary for parking to the relevant stuff.  This kind of pre-conscious filtering is a key challenge for augmented reality, and one that Will Wright, as a game designer, has given great deal of thought to.

As Will Wright pointed out, a  lot of our ideas about augmented reality, and sensor enabled artifacts, are rooted in trying to give us more data, to “take over our instincts.”   Not only do these artifacts attempt to give us more data, which as in the case of the HUDs for parallel parking can get in the way of our own highly effective intuitive instincts.  But, as Will Wright also noted, these artifacts also have more data which they can deploy independently to override our instincts, e.g., the car detecting your head has turned back to talk to a passenger and applying the brakes!

“Toys Encourage Agency”

Toys can be the antidote to instinct blocking “smart things.”  In contrast to “smart” data spitting cars that “take over” our instincts, toys encourage agency.  Will Wright gave the example of  high dynamic lighting photographs that make the world “toy like” and encourage us want to reach in and play with it (photo above from HDRCreme).

“What Computers are really good at is harvesting human intelligence”

Another key insight that Will Wright explored in depth in his talk was the significance of  crowd sourced intelligence (the slide above is from Will Wright’s talk at Engage!).  If the crowd is training the filter, he suggested to me, this might build the kind of context we need to build meaningful augmented reality experiences (for more on this see the conversation below).

Talking with Will Wright at Engage!, NYC, 2010

Tish Shute: I was very interested by the idea you put out that this deluge of information gathered by sensors is not necessarily a kind of nirvana for augmented reality, in fact it can be just the opposite.  In the embryonic world of augmented reality, we have two streams it seems at the moment – one is the idea of a kind of like hyper local nirvana imagined for AR, in which we get information relevant to us, when and where we need it.   But you talked about some of the problems in realizing this, didn’t you?  The other strand  is the emerging stream of play which you are exploring..

Will Wright: Right.  I think part of it is like what I was talking about-the way our senses are set up to know how to filter out 99% of what is coming into them.  That is why they work, and that is what is beneficial.  I think that is why AR needs to focus on…

You look at what I can find out on Google or whatever, the amount of information is just astronomical.  The hard part, the intelligent part, is how do you figure out that one tenth of 1% that I actually care about at this given second?

Tish Shute: Yes.  Have you seen any examples of AR beginning to do that?

Will Wright: No, not at all.  I think that you have to have a contextual understanding of where I am at, where my mindset is, what my situation is, what my goal state is in a moment by moment basis.  And then it is still a complex task.  But the very first thing we need is more context for building a filter.  See, that filter is changing every few minutes, you know, what I am filtering into my senses is changing, and my context is changing moment to moment.

Tish Shute: I really liked your emphasis on crowd sourced intelligence as the key power of a networked world, is this the seed..?

Will Wright: Well, you can imagine crowd sourcing that filter…it would affect a million people and get a sense of what mental context that they were in and what filter they turned on.  And so, in a sense, the crowd is training the filter.

Tish Shute: Yes.  The problem with projects like SIRI, that is driven by the big DARPA AI project, CALO, is it is centralized – although I am not sure what they intend to do in terms of crowd source corrections?  But if it was all open and we could crowd source as well that would be interesting.  But in the end we need a framework for AR that is as open as the internet, don’t we?

Will Wright: Right.  I think the technological infrastructure needs to be much lighter so that it can be grounded in more like a Twitter feed or something.

Tish Shute: Yeah.  I’m actually working on a project using the Wave Federation protocol as the basis for an open communications framework for augmented reality, AR Wave – not the Wave user interface, just the real-time federation protocol.  But, of course,  for it to become an open framework that could be a vehicle for crowd trained augmented reality it would need good take-up!

Will Wright: Right.  You really want a million people involved.

Tish Shute: Yes our dream is that the creation of augmented reality content will be as open, accessible and  simple as making an html page, or contributing to a wiki.

So in terms of AR games what is interesting on the horizon, presumably games also have to solve the problems of  delivering a hyper local experience.  The car that you described in your talk tried hard to use augmented reality to solve the problem of parallel parking and ended up making it harder.  So giving us the information we need, where we need it, when we need it, and specific to who we are is going to be a big challenge.  But I mean in terms of games, what kinds of hyper local experiences will be most fun and what have you seen that is interesting in terms of augmented reality games up to now?

Will Wright: I’ve not actually seen much at all.  I’ve seen people doing interesting stuff with like Google Maps.  They aren’t really entertainment oriented, but I think you can start thinking about…

I mean I think for a lot of people, Google Street View is entertainment.  But I haven’t really seen something that was really leaning into an entertainment application using existing technology and data that is already out there.

I mean I have seen some cool experiments-people playing Pac-Man in Washington Square and stuff like that, but nothing really serious.

Tish Shute: Yeah.  of course I think one of the missing links is that the barrier of entry is way to high for creating social augmented experiences for smart phones, and as you point out in your talk it is the social implications of the game is what makes it compelling.

Will Wright: Also, I think using them [smart phones] as data aggregation devices rather than just data consumption devices…so that people out there are using their phone, cameras, microphones, or whatever to gather data and get an experience where they are rewarded for gathering data.

Tish Shute: Like foursquare where you get the badges, and people can become the mayor of like a cafe or something.

Will Wright: Right.  Yeah, you can imagine people using their phones to actually kind of pull information…

Tish Shute: A Dutch developer/artist/game designer, Thomas Wrobel,  Lost Again, came up with the original concept for the AR framework we are building on the Wave Federation protocol.  Thomas and his partner Bertine van Hovell design alternate reality games, amongst other things they do…so they are deeply immersed in the potential of the world as game.

Will Wright: Yeah, one of my programmers actually works in Amsterdam….there is a whole sub-community…
Well, yeah.  The possibilities are tremendous.  And Wii is actually training us that way [to be as much engaged with the other players in the physical space as the virtual game], so it is going to happen.

Tish Shute: What are the most exciting things you see at the moment, and for the next 12 months for augmented reality?

Will Wright: Gosh.  I mean I just think there is cool stuff happening in mapping, in general.

Tish Shute: Like Blaise Aguera y Arcas’s  demo of augmented reality maps at TED?

Will Wright: Yeah, I thought the 3-D mapping with Microsoft…I think like the next level of that is going to be really compelling.

Tish Shute: You see game potentials in that?

Will Wright: Yeah.  You start overlaying really cool game potential on top of that.

Tish Shute: Might you get interested and do something?

Will Wright: Oh, yeah.  I mean in terms of games, that is one of my biggest interests, is AR.

Tish Shute: Are you allowed to talk about anything specific at all?

Will Wright: Not yet, no.  I mean a lot of our stuff is kind of in the experimental format right now, but definitely one of our strong interests is AR.

Tish Shute: Yeah, absolutely.  We are over being tied to our desks to use computers -we want to be doing it anywhere, anytime, with anything…

Will Wright: Now the game is about the world instead of about dragons.  I love that.