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		<title>Shaping Play with Connected Stuff: IoToaster a prize winner in the YCombinator Upverter Hackathon!</title>
		<link>http://www.ugotrade.com/2013/03/10/shaping-play-with-connected-stuff-iotoaster-a-prize-winner-in-the-ycombinator-upverter-hackathon/</link>
		<comments>http://www.ugotrade.com/2013/03/10/shaping-play-with-connected-stuff-iotoaster-a-prize-winner-in-the-ycombinator-upverter-hackathon/#comments</comments>
		<pubDate>Sun, 10 Mar 2013 01:00:29 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
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		<category><![CDATA[YCombinator]]></category>
		<category><![CDATA[YCombinator Upverter Hackathon]]></category>

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		<description><![CDATA[We had so much fun at the YCombinator Upverter Hackathon. I was honored to be part of &#8220;the beatles&#8221; team Â (Sam Cuttriss, Josh Cardenas, Jason Appelbaum, Lauren Elliott, Tish Shute, Otto Leichliter III &#38; IV) that produced the prize winning IoToaster. Rick Merritt did an awesome write up in EE Times, Slideshow: Y Combinator hackathon&#8217;s [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>We had so much fun at the <a href="http://upverter.com/hackathons/yc-hackathon-2013/" target="_blank">YCombinator Upverter Hackathon</a>. I was honored to be part of &#8220;the beatles&#8221; team Â (Sam Cuttriss, Josh Cardenas, Jason Appelbaum, Lauren Elliott, Tish Shute, Otto Leichliter III &amp; IV) that produced the prize winning IoToaster. Rick Merritt did an awesome write up in EE Times, <a href="http://www.eetimes.com/electronics-news/4408238/Slideshow--Toaster-burns-in-Instagrams-at-hackathon?pageNumber=0" target="_blank">Slideshow: Y Combinator hackathon&#8217;s prize-winning designs</a>.   If you want to hear more about hardware startups shaping play with connected stuff, I hope you will stop by, <a href="http://schedule.sxsw.com/2013/events/event_IAP5412" target="_blank">Parsing Reality: Shaping Play with Connected Stuff</a>, Tuesday March 12th, 12.30pm -1.30pm, Raddison Town Lake Ballroom, Austin, SXSW 2013.  I&#8217;m delighted to join, Adam Wilson Founder, Chief Software Architect <a href="https://www.gosphero.com/company/" target="_blank">Orbotix</a>, Dave Bisceglia Co-Founder &amp; CEO <a href="http://thetaplab.com/" target="_blank">The Tap Lab</a>,  Phu Nguyen Founder <a href="http://romotive.com/" target="_blank">Romotive Inc</a> to talk about shaping play with connected stuff &#8211; <a href="http://schedule.sxsw.com/2013/events/event_IAP5412" target="_blank">more details here.</a></p>
<p>Meanwhile enjoy Rick Merritt&#8217;s great write up of IoToaster (<a href="http://www.eetimes.com/electronics-news/4408238/Slideshow--Toaster-burns-in-Instagrams-at-hackathon?pageNumber=0" target="_blank">reprinted from EE Times</a>).</p>
<blockquote>
<h2><span style="font-weight: normal;">&#8220;Y Combinator hackathon&#8217;s prize-winning designs&#8221;</span></h2>
</blockquote>
<p>&#8220;An Internet Toaster, two pair of faux Google glasses and two novel electronic gloves emerged from a hackathon organized by Upverter and hosted by Y Combinator.Â <span style="font-family: Arial;">SAN JOSE, Calif. â€“ Imagine sending an Instagram to your Internet toaster and printing itâ€”on whole wheat or white bread. Imagine creating your own vision for a variant of Google&#8217;s Project Glass.</span></p>
<p>Those were among the 32 projects from more than 130 designers at a recent all-day event organized by Upverter.com and hosted by Y Combinator, a startup incubator in Mountain View, Calif.</p>
<p>Winners took home iPads, Pebble watches, Arduino kits and Raspberry Pi boards after dedicating about 10 hours of their Saturday to hacking on their best ideas. Some took with them hopes of products that could make it to the market or new-formed teams that could be the heart of a new startup. Others just had a good time.</p>
<p>Hereâ€™s a look at some of the winners.</p>
<div><img src="http://m.eet.com/media/1179469/1%20glasses%20with%20woman.jpg" alt="" /></div>
<div>
<p><strong><span style="font-family: Arial;">Two teams worked on variants of Googleâ€™s $1,500 glasses-mounted computer. One team (above) used laser-cut medium-density fibreboard and embedded LEDs that could indicate when the wearer faced north. Another team (below) created Prism, a more thorough knock-off of Googleâ€™s concept complete with an embedded display and gesture recognition.</span></strong></p>
<p><strong> </strong><strong><img src="http://m.eet.com/media/1179470/1%20thanh%20with%20glasses%20x%20420.jpg" alt="" /><br />
</strong></p>
</div>
<div><span style="font-family: Arial;"><strong>Photos courtesy of Kuy Mainwaring and Sam Wurzel of Octopart.</strong></span></div>
<p><strong>Printing on whole wheat or white</strong></p>
<div><img src="http://m.eet.com/media/1179471/1%20toast.jpg" alt="" /></div>
<p>The IO Toaster (above) is sort of the Reeseâ€™s Peanut Butter Cup of social electronics. Itâ€™s an Internet-connected combo toaster/printer that creators say can â€œbring the cloud to your breakfast.â€</p>
<p>The team adapted code from an LED matrix to control heat transmission down to the pixel level. They hope to present the device at the Augmented World Expo at SXSW as well as at other hackathons and hardware meetups.</p>
<p>The team included Sam Cuttriss, Josh Cardenas, Tish Shute, Lauren Elliott, Jason Appelbaum and both Otto Leichliter III and IV.</p>
<div><img src="http://m.eet.com/media/1179472/1%20toaster%20engineer.jpg" alt="" /></div>
<p><strong>Peripherals and apps for the IO Toaster</strong></p>
<div><img src="http://m.eet.com/media/1179473/1%20toast%20face%20x%20420.jpg" alt="" /></div>
<p>The potential for the IO Toaster is great, said team members who brainstormed spin off products including:</p>
<ul>
<li>FaceToast: Your friendsâ€™ Facebook status messages pop up automatically at breakfast.</li>
<li>Instagram Toast: Patented sepia tone filters add artistic textures to photos (above). Too grainy?</li>
<li>Toasted, Augmented Reality: Toast revitalizes boring QR codes (below).</li>
<li>Pop Tweets: Twitter toaster pastries. Follow your favorite fruit flavor.</li>
<li>FlipToast: Create an edible FlipBook with a carb-hinge technology in development.</li>
<li>Angry Toast: A hyper sling and gimble add on hurls slices at kids trying to leave for school without breakfast.</li>
</ul>
<p><img src="http://m.eet.com/media/1179474/1%20toast%20q%20code%20x%20420.jpg" alt="" /><br />
<strong>Touch screen toaster displays</strong><br />
<iframe width="640" height="360" src="http://www.youtube.com/embed/OOSM8y7vuvA?feature=player_embedded" frameborder="0" allowfullscreen></iframe><br />
Designers of the IO Toaster created this animation to show the romantic possibilities of their product.</p>
<p><strong>Grand prize was a real grabber</strong></p>
<div><img src="http://m.eet.com/media/1179475/1%20hand%20thing.jpg" alt="" /></div>
<div><strong>The Tactilus is a haptic feedback glove for interacting with 3-D environments. A series of cables applies pressure to the wearer&#8217;s fingers to resist their motion in response to pushing against a virtual object.</strong></div>
<div><img src="http://m.eet.com/media/1179476/1%20hand%20thing%202.jpg" alt="" /></div>
<p><strong>Meet the Tactilus team</strong></p>
<div><img src="http://m.eet.com/media/1179477/1%20tactilous%20team.jpg" alt="" /></div>
<div><strong>Jack Minardy had the idea to create a haptic glove. Five strangers who stopped by his table and liked the idea became a virtual team for the day, bringing Tactilus to life. They are (from left) Matt Bigarani, Nick Bergseng, Jack Minardy, Neal Mueller and Tom Sherlock. Not pictured: Oren Bennett.</strong></div>
<p><strong>Fitness glove has something up its sleeve</strong></p>
<div><img src="http://m.eet.com/media/1179478/1%20glove.jpg" alt="" /></div>
<div><strong>The Body API is a comprehensive metric-gathering device that gives the sports enthusiast a big data boost.</strong></div>
<p><strong>Baby gets a robo rocker</strong></p>
<div><img src="http://m.eet.com/media/1179479/1%20rocker.jpg" alt="" /></div>
<div><strong>One team prototyped its invention for an automatic baby rocker using an electric can opener. Parents can control it visa a mobile app.<br />
</strong></div>
<p><strong>And other winners were&#8230; </strong><br />
At the end of the day, 30 groups took two minutes each to pitch their hack (below), some of which judges pitches in the circular file. A handful of others got various levels of recognition.</p>
<p>The winner in the most marketable category was the DIYNot, a plug that fits between your recharging device and the socket to turn off the two amp energy flow anytime you want. The Window Blind Controller, a clip on device that keeps streetlight out in the night and lets sunlight in during the day, got a nod from judges.</p>
<p>Judges also liked the Walkmen, an ultrasound virtual walking stick with haptic feedback for guiding disabled people. A team from Electric Imp got the Corporate Shill Award for a networked dispenser that spits out M&amp;Ms in response to tweets. Another group added Wi-Fi links to home switches opening a circuit for new kinds of remote controlsâ€”and pranks.</p>
<div><img src="http://m.eet.com/media/1179480/1%20presentations.jpg" alt="" /></div>
<p><strong>From here to China and back</strong></p>
<div><img src="http://m.eet.com/media/1179481/1%20zak%20and%20matt.jpg" alt="" /></div>
<div><strong>Zack Hormuth of Upverter.com (left), organizer for the event, helps hacker Matt Sarnoff. UpverterÂ <a href="http://www.eetimes.com/electronics-news/4405202/Slideshow--Hangin--at-a-hardware-hackathon">led a hackathon</a> at Facebookâ€™s Open Compute Summit. It also has hackathons in the works for New York City and Shenzhen.&#8221;</strong></div>
<div><strong><br />
</strong></div>
]]></content:encoded>
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		<title>The Next Wave of AR: Mobile Social Interaction Right Here, Right Now!</title>
		<link>http://www.ugotrade.com/2009/11/19/the-next-wave-of-ar-mobile-social-interaction-right-here-right-now/</link>
		<comments>http://www.ugotrade.com/2009/11/19/the-next-wave-of-ar-mobile-social-interaction-right-here-right-now/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 04:53:07 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
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		<description><![CDATA[The Next Wave of AR: Mobile Social Interaction, Right Here, Right Now! View more presentations from Tish Shute. Click on the image below or here to watch this presentation and others from Momo13]]></description>
				<content:encoded><![CDATA[<div id="__ss_2542526" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="The Next Wave of AR: Mobile Social Interaction, Right Here, Right Now!" href="http://www.slideshare.net/TishShute/the-next-wave-of-ar-mobile-social-interaction-right-here-right-now-2542526">The Next Wave of AR: Mobile Social Interaction, Right Here, Right Now!</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=thenextwaveofar2-091120000046-phpapp01&amp;stripped_title=the-next-wave-of-ar-mobile-social-interaction-right-here-right-now-2542526" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=thenextwaveofar2-091120000046-phpapp01&amp;stripped_title=the-next-wave-of-ar-mobile-social-interaction-right-here-right-now-2542526" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/TishShute">Tish Shute</a>.</div>
<p>Click on the image below or <a href="http://www.mobilemonday.nl/talks/tish-shute-the-next-wave-of-ar/" target="_blank">here to watch</a> this presentation and others from <a href="http://www.mobilemonday.nl/">Momo13</a></div>
<p><a href="http://www.mobilemonday.nl/talks/tish-shute-the-next-wave-of-ar/" target="_blank"><img class="alignnone size-medium wp-image-4876" title="Screen shot 2009-11-20 at 1.32.24 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-20-at-1.32.24-PM-300x167.png" alt="Screen shot 2009-11-20 at 1.32.24 PM" width="300" height="167" /></a></p>
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		<title>Toward the Sentient City: The Future of the Outernet and How to Imagine it?</title>
		<link>http://www.ugotrade.com/2009/11/09/toward-the-sentient-city-the-future-of-the-outernet-and-how-to-imagine-it/</link>
		<comments>http://www.ugotrade.com/2009/11/09/toward-the-sentient-city-the-future-of-the-outernet-and-how-to-imagine-it/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 21:09:00 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
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		<description><![CDATA[Amphibious Architecture &#8211; &#8220;submerges ubiquitous computing into the waterâ€”that 90% of the Earthâ€™s inhabitable volume that envelops New York City but remains under-explored and under-engaged.&#8221; Toward the Sentient City, brought &#8220;architects and urban designers into a conversation that until now has been limited largely to technologists,â€ and created an extraordinary opportunity to investigate distributed architectures [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.sentientcity.net/exhibit/?p=603" target="_blank"><span id="n.6p" title="Click to view full content"> </span></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-12.03.40-AM.png"><img class="alignnone size-medium wp-image-4783" title="Screen shot 2009-11-06 at 12.03.40 AM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-12.03.40-AM-300x200.png" alt="Screen shot 2009-11-06 at 12.03.40 AM" width="300" height="200" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/dhj5mk2g_404g3prc6dc_b.jpg"><img class="alignnone size-medium wp-image-4759" title="dhj5mk2g_404g3prc6dc_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/dhj5mk2g_404g3prc6dc_b-300x199.jpg" alt="dhj5mk2g_404g3prc6dc_b" width="300" height="199" /></a><br />
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<p><em><a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank"><span id="it_d" title="Click to view full content">Amphibious </span>Architecture</a> &#8211; &#8220;submerges ubiquitous computing into the waterâ€”that 90% of the Earthâ€™s inhabitable volume that envelops New York City but remains under-explored and under-engaged.&#8221;</em></p>
<p><a href="http://www.sentientcity.net/exhibit/">Toward the Sentient City</a>,<span id="ju31" title="Click to view full content"> brought </span> &#8220;architects and urban designers into a conversation that until now has been limited largely to technologists,â€ and <span id="hb:z" title="Click to view full content">created an extraordinary opportunity to investigate distributed architectures of participation of what we might call the &#8220;outernet.&#8221;Â  This is a</span><span id="hb:z" title="Click to view full content"> timely conversation as &#8220;web squared,&#8221;Â  &#8220;smart things,&#8221; the &#8220;internet of things,&#8221; or the &#8220;outernet,&#8221;</span><span id="g6ad" title="Click to view full content"> and their popular &#8220;ambassador&#8221; augmented reality are rapidly becoming everyone&#8217;s &#8220;business.&#8221;</span><span id="eb9y" title="Click to view full content"> From </span><span id="b265" title="Click to view full content">&#8220;evil&#8221; marketers, to global corporations, </span><span id="sq48" title="Click to view full content">environmentalists, artists and community activists -Â  everyone, it seems, is</span><span id="mqn_" title="Click to view full content"> interested in the possibilities of this new frontier.</span></p>
<p><span id="ot:x" title="Click to view full content">It is a challenging task to respond to, </span><a href="http://www.sentientcity.net/exhibit/">Toward the Sentient City</a><span id="ot:x" title="Click to view full content">, an exhibition whose backdrop includes a series of conversations on Situated Technologies &#8211; published by the Architectural League, from a circle of people who have been thinking, writing, and speaking on networked urbanism for many years now, including: Adam Greenfield, </span><span id="vjks" title="Click to view full content"> Mark Shepard, Matthew Fuller, Usman Haque, Benjamin H. Bratton, Natalie JeremiJenko, Laura Forlano, Dharma Dailey,Â  Philip Beesley, Omar Khan, Julian Bleeker, Nicolas Nova</span><span id="o7yp" title="Click to view full content">.Â  And the exhibition itself has a very thoughtful group of respondents, see posts from: <a href="http://www.sentientcity.net/exhibit/?p=595" target="_blank">Dan Hill</a>, <a href="http://www.sentientcity.net/exhibit/?p=659" target="_blank">Martijn de Waal,</a> <a href="http://www.sentientcity.net/exhibit/?p=622" target="_blank">Enrique Ramirez</a>, and <a href="http://www.sentientcity.net/exhibit/?p=603" target="_blank">Mimi Zeiger.</a></span><a href="http://www.sentientcity.net/exhibit/?p=603" target="_blank"><span id="n.6p" title="Click to view full content"> </span></a></p>
<p>But one ofÂ  Toward the Sentient City&#8217;s key accomplishments was to go beyond the rhetorical, and to put practical examples out into the world to<span id="ijgh" title="Click to view full content"> organize a discussion on some of the ideas and possibilities of ubiquitous computing that have barely begun to emerge from academic research, and entrepreneurial blue skying.Â  As curator, </span><a href="http://www.andinc.org/v3/" target="_blank">Mark Shepard</a><span id="ijgh" title="Click to view full content">, explained:<br />
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<p><strong><span id="fqkh" title="Click to view full content">&#8220;The </span></strong><strong><span id="tq6_" title="Click to view full content"><span>aim is to provide concrete examples in the present around which to organize a discussion about just what kind of future we might want. Whether theyâ€™re prototypes or not, these commissions are concrete examples. Theyâ€™re not abstract ideas. And we can go stand next to each other and look at and interact with something which is out there in the world behaving in the way it behaves, performing as it does, and we can then begin to have a discussion about it that is less dependent upon powers of rhetoric.</span> So itâ€™s not about me persuading you about an idea but itâ€™s about us evaluating something thatâ€™s living and existing in this world. And that was really the intention of the show.â€</span></strong></p>
<p><span id="ijgh" title="Click to view full content">The commissioned works </span><span id="d4-:" title="Click to view full content">-<a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank"> Amphibious Arc</a></span><span id="d4-:" title="Click to view full content"><a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank">hitecture</a>, <a href="http://www.sentientcity.net/exhibit/?p=53" target="_blank">Breakout!</a>, <a href="http://www.sentientcity.net/exhibit/?p=43" target="_blank">Natural Fuse</a>, <a href="http://www.sentientcity.net/exhibit/?p=59" target="_blank">Too Smart City</a>, and <a href="http://www.sentientcity.net/exhibit/?p=31" target="_blank">TrashTrack,</a> </span><span id="xnxp" title="Click to view full content">that were the hub of Toward the Sentient City&#8217;s </span><span id="g.08" title="Click to view full content"> events, themes and texts, provided a unique glimpse</span><span id="j-jh" title="Click to view full content"> at </span><span id="pa9i" title="Click to view full content">some of the possible dystopian and utopian futures of a &#8220;smart&#8221; city.Â  But, most importantly,Â  all the works questioned what might be new </span><span id="ijgh" title="Click to view full content">architectures of participation for a sentient city. </span></p>
<h3>New Architectures of Participation: Hybrid Social Networks with Human and Non-human Participants .</h3>
<p>Of the five works, Amphibious Architecture and Natural Fuse were particularly fascinating to me because they explored the possibilities of sensor networks to create new forms of distributed participation in networked ecosystems that connected the experience/trajectories of human and non human actors &#8211; fish, plants,Â  and people.</p>
<p>Both Amphibious Architecture, andÂ  &#8220;Natural Fuse&#8221; &#8211; from Usman Haque and <a href="http://www.haque.co.uk/" target="_blank">Haque Design + Research,</a> gave exhibition attendees the chance to experience at a personal level our relationships with our non-human neighbors.</p>
<p><a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank"><span id="it_d" title="Click to view full content">Amphibious </span>Architecture</a> from the The Living Architecture Lab at Columbia University Graduate School of Architecture, Planning and Preservation (Directors David Benjamin and Soo-in Yang) and Natalie Jeremijenko, Environmental Health Clinic at New York University, <span id="w.m9" title="Click to view full content">used a sensor array to &#8220;pierce the reflective </span><span id="ud4u" title="Click to view full content">surface of the water&#8221; that</span> separates us from the underwater ecosystem below.Â  <span id="kfwr" title="Click to view full content">The sensor arrays just below the surface of the East River andÂ  floating light array</span> (see picture on left opening this post) create a new interface between people and fish whose movements and water quality are transmitted in light.</p>
<p>One could also SMS the fish and the single beaver that lives in the rivers surrounding NYC to find the conditions they were experiencing.<span id="cehj" title="Click to view full content"> But t</span><span id="y9m6" title="Click to view full content">urning the city&#8217;s &#8220;back stories,&#8221; like the movements of &#8220;Yo beaver,&#8221; and the oxygen levels and water quality of the rivers into &#8220;fore stories,&#8221; is only one of the many ways Natalie JeremiJenko explores how we can engender the empathy necessary for humans and non humans to live in harmony and mutual benefit.</span></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/nataliefishandmicrochips.jpg"><img class="alignnone size-medium wp-image-4802" title="nataliefishandmicrochips" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/nataliefishandmicrochips-300x199.jpg" alt="nataliefishandmicrochips" width="300" height="199" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/fishfoodpost.jpg"><img class="alignnone size-medium wp-image-4803" title="fishfoodpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/fishfoodpost-300x199.jpg" alt="fishfoodpost" width="300" height="199" /></a></p>
<p><span id="y9m6" title="Click to view full content"> </span>Toward the Sentient City also held workshops/presentations in conjunction with <a href="http://confluxfestival.org/2009/" target="_blank">Conflux 2009</a>. After her Conflux presentation, Natalie Jeremijenko of Amphibious Architecture (which is also a collaborative project between <a href="http://www.environmentalhealthclinic.net/">xClinic</a>, <a href="http://www.thelivingnewyork.com/">The Living</a><span id="wz9v" title="Click to view full content">, </span>&#8220;and other intelligent creatures on the East River&#8221;)Â  invited participants to enjoy a lunch of cross-species foods at the East River site.Â  <span id="k2u." title="Click to view full content"> </span></p>
<p><span id="k2u." title="Click to view full content">The cross-species lunch takes </span><span id="x0h." title="Click to view full content"> an existing interaction pattern through which people and fish are already communicating, </span><span id="tkk5" title="Click to view full content">i.e., people going to the river â€“ the waterfront,Â  and feeding the fish</span><span id="vct4" title="Click to view full content"> Wonder Bread (which is bad for humans and fish); and transforms this desire to feed the fish into something which actually can remove the mercury content from the fish and our bodies by removing it from the food chain, so a previously inharmonious connection between people and fish, is redirected into a productive interaction benefitting both species.Â  As it turns out, food that is good for Fish (see pictures above), and removes mercury from their bodies can also be nutritious and tasty for humans. </span></p>
<p><a href="http://www.sentientcity.net/exhibit/?p=43" target="_blank">Natural Fuse</a>, from team members, Usman Haque, creative director, Nitipak â€˜Dotâ€™ Samsen, designer, Ai Hasegawa, designer, Cesar Harada, designer, Barbara Jasinowicz, producer, used sensors toÂ <span id="oenx" title="Click to view full content"> link humans and plants in network where we are accountable for how our behavior effects others in your ecosystem. </span></p>
<p><span id="oenx" title="Click to view full content">If you brought an ordinary plant to the exhibition, you could take home an electronically assisted plant and become part of a social network of humans and plants. This network of humans and electronically assisted plants is also a carbon sink and ifÂ  more energy is consumed than the total number of plants in the social network can offset, plants begin to die giving immediate feedback and consequences to being greedy about energy consumption. </span><span id="ijgh" title="Click to view full content">For more about joining the Natural Fuse network see<a href="http://www.naturalfuse.org" target="_blank"> here.</a><br />
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<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusepres.jpg"><img title="naturalfusepres" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusepres-300x199.jpg" alt="naturalfusepres" width="300" height="199" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusetakehome.jpg"><img title="naturalfusetakehome" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusetakehome-300x199.jpg" alt="naturalfusetakehome" width="300" height="199" /></a></p>
<p><span id="pa9i" title="Click to view full content"> </span><span id="w-ed" title="Click to view full content">We are in the pre-dawn ofÂ  sensor networks like those Natural Fuse and Amphibious Architecture created &#8211; social</span><span id="n.6p" title="Click to view full content"> networksÂ  that link human and non human participants in entirely new ways are largely an uncharted territory. </span><span id="o7yp" title="Click to view full content">(Note: T</span><span id="zr9t" title="Click to view full content">he upcoming <a href="http://www.situatedtechnologies.net/" target="_blank">Situated Technologies</a> Pamphlet 6</span><span id="ijgh" title="Click to view full content"> &#8211; <strong>&#8220;Micro Public Places,&#8221; </strong>Marc Bohlen and Hans Frei, indicates it will continue the journey with an investigation ofÂ  &#8220;transparent and distributed participation.&#8221;)</span></p>
<h3>Where Does the Social Negotiation ofÂ  Technology Happen?</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/markshepardpost.jpg"><img class="alignnone size-medium wp-image-4825" title="markshepardpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/markshepardpost-199x300.jpg" alt="markshepardpost" width="199" height="300" /></a></p>
<p>Frequent questions that came up at the presentations given by the teams that produced the commissioned works were: Does this idea scale?Â Â  Does it close the loop in that you <span>get answers to the questions asked?Â  How does the conversation gain agency?Â  And where does the social negotiation of technology happen?Â  (These last two questions were asked by <a href="http://www.orangecone.com/" target="_blank">Mike Kuniavsky</a> at Mark Shepardâ€™s presentation at Conflux: â€œ</span><a id="ktb-" title="Sentient City Survival Kit" href="http://survival.sentientcity.net/" target="_blank"><span>Sentient City Survival Kit</span></a><span>.â€ â€“ see picture above)Â  I think it is fair to say that these questions for the most part remain unanswered. But Toward the Sentient city was alive with ideas and practical examples about ways we can explore these questions more deeply.</span></p>
<p><span id="oenx" title="Click to view full content">Usman Haque in response to the question, &#8220;Does this experiment scale?,&#8221; replied:</span></p>
<p><strong>&#8220;it would, but at an individual level because it has to remain at the individual level because it is about the individual in relationship to the wider social context as opposed to building a forest to offset a city it is about each individual making choices of their own about what they do andÂ  having some kind of knowledge about the effect they are having on other people because most of the time we are quite complacent &#8211; we are able to do whatever we want because we are not necessarily aware how our intrusions effect both human and non-human neighbors&#8230;.&#8217;</strong></p>
<p>So how does this close the loop?Â  Usman explains that one of the key aspects for him is that if you do take home a plant you become part of a system in which you are no longer anonymous and if a plant is threatened (plants get three lives) you have the opportunity to email the person in the system who has threatened your plant.Â  Usman noted that one of the interesting things that happened in the context of the exhibition, where there was a single unit, was that 90% of the time people switched it on to selfish mode &#8211; presumably because they were anonymous.Â  Another aspect of Natural Fuse that raises interesting questions is that as more people decide to join the network the risk of a plant being harmed by any particular individual&#8217;s selfishness lessens.Â  As <a href="http://www.sentientcity.net/exhibit/?p=659" target="_blank">Martijn de Waal</a>,<span id="gi2_" title="Click to view full content"> in his response that unpacks some of the deeper philosophical, epistemological, and ethical questions that Natural Fuse addresses, observes:</span></p>
<p><strong>&#8220;The concept of a commons thus assumes cooperation and mutual accommodation. Could Sentient Technology play a role in the allocation of limited resources between citizens? Could it lead to the emergence of some sort of peer-to-peer governance model, that could prevent overusage of scarce resources?&#8221;</strong></p>
<h3><strong><br />
New Aesthetics of Distributed Participation</strong></h3>
<p><span id="nqx:" title="Click to view full content">The works of, </span><span id="nqx:" title="Click to view full content"><span> &#8220;Toward the Sentient City&#8221; point to possibilities for a new aesthetics of distributed participation in which users and system are no longer separated but instead â€œdevelop joint forms of observing and knowing that neither [...] is capable on its own.â€ (quote from upcoming, <a href="http://www.situatedtechnologies.net/" target="_blank">Situated Technologies Pamphlets</a></span> 6: Micro Public Places, Marc Bohlen and Hans Frei).Â  Natural Fuse and Amphibious Architecture examine the new transactional realities of the Sentient City.</span></p>
<p><span id="po-s" title="Click to view full content"> But there are many questions left unanswered.Â  We know a lot about the power of generativity from the </span>internet (see Zittrain)-Â  the ur<strong> &#8220;architecture of participation.&#8221;</strong> <span id="hri-" title="Click to view full content">As Zittrain points out, the &#8220;generativity&#8221; of the internet is &#8220;the engine that has catapaulted the internet from backwater to ubiquity.&#8221; </span> Tim O&#8217;Reilly coined the phrase, &#8220;architecture of participation,&#8221; to &#8220;describe the nature of systems that are designed for user contribution,&#8221;<span id="o7et" title="Click to view full content"> such that &#8220;participants extend the reach/increase the value of the system.&#8221;Â  But as Tim O&#8217;Reilly put it in his recent talk, &#8220;<a href="http://www.slideshare.net/timoreilly/state-of-the-internet-operating-system" target="_blank">State of the Internet Operating System:&#8221;</a></span></p>
<p><span title="Click to view full content"><strong>&#8220;Web 2.0 is about finding meaning in user-generated data, and turning that meaning into real-time user facing services.Â  &#8220;Web Squared&#8221; takes that same concept to real-time sensor data.&#8221;</strong><br />
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<p><span id="o7et" title="Click to view full content">We know little yet about what constitutes generativity for the &#8220;outernet,&#8221; particularly for the kind ofÂ  hybrid social networks that Natural Fuse and Amphibious Architecture present.Â  Social Networks that connect people and place, humans and non humans, challenge dichotomies of man and nature, and machine and user in new and unexpected ways.</span></p>
<p>At the moment, the internet is going through a metamorphosis with the emergence of real time technologies like XMPP, PubHubSubBub and Google Wave and the coming of age of mobile computing.Â Â  While these shifts were not investigated specifically in any of the commissioned works I think all the worksÂ  begged the question,Â  What is a common platform for social interaction in the &#8220;outernet,&#8221; or sentient city?Â  I was not entirely satisfied, from this point of view, with a web interface for Natural Fuse or SMS as a mobile interface for Amphibious Architecture.</p>
<p><a href="http://www.media.mit.edu/people/dpreed" target="_blank">David P. Reed</a> points to the relationship between social mobility what he describes as the 3rd cloudÂ  and the need for a common platform (see <a href="http://www.slideshare.net/venicesessions/david-reed-social-mobility-and-the-3rd-cloud" target="_blank">David Reed &#8211; Social Mobility and the 3rd Cloud</a>. Hat tip to <a href="http://twitter.com/srenan" target="_blank">@srenan</a> for pointing me to David&#8217;s presentation).</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.11.25-PM.png"><img class="alignnone size-medium wp-image-4826" title="Screen shot 2009-11-06 at 11.11.25 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.11.25-PM-300x222.png" alt="Screen shot 2009-11-06 at 11.11.25 PM" width="300" height="222" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.16.59-PM1.png"><img class="alignnone size-medium wp-image-4828" title="Screen shot 2009-11-06 at 11.16.59 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.16.59-PM1-300x222.png" alt="Screen shot 2009-11-06 at 11.16.59 PM" width="300" height="222" /></a></p>
<p><em>Slides above are from David P. Reed&#8217;s presentation,Â <a href="http://www.slideshare.net/venicesessions/david-reed-social-mobility-and-the-3rd-cloud" target="_blank"> Social Mobility and the 3rd Cloud</a></em><a href="http://www.slideshare.net/venicesessions/david-reed-social-mobility-and-the-3rd-cloud" target="_blank"></a></p>
<p>What is an architecture of participation for mobile, social interaction? This is something I am very interested in.</p>
<p>Recently I began a project with a small group of augmented reality developers and enthusiasts to use Google Wave Federation Protocol as a transport system for open distributed, social augmented experiences (lots more to come on this soon &#8211; you can see the back story in my posts <a href="http://www.ugotrade.com/2009/10/13/ar-wave-layers-and-channels-of-social-augmented-experiences/" target="_blank">here</a> and <a href="http://www.ugotrade.com/2009/09/26/total-immersion-and-the-transfigured-city-shared-augmented-realities-the-web-squared-era-and-google-wave/" target="_blank">here</a>).Â  Wave has introduced an open federated architecture of participation that <strong style="font-weight: normal;">combines asynchronous &amp; synchronous data,Â  bringingÂ  together the advantages of real-time communication with the persistent hosting of collaborative data (like wikis). </strong><strong> </strong></p>
<p>Augmented Reality puts who you are, where you are, and what you are doing center stage, and is an interface for &#8220;communications embedded in context&#8221; and &#8220;enabled by identity&#8221; &#8211; two key qualities of what David <span>P. Reed calls the 3rd cloud.Â  An open, distributed framework for augmented reality could createÂ  an interconnected sense of AR, one that fuses augmentation, data overlays, and varied media with location/time/place and crucially, social networking.Â  Such an interface would open up many possibilities for the new transactional realities that could </span>integrate real-time cloud based data with a human perspective and social networking.Â  I am using the term,<span> transactional realitiesÂ  to suggest an extension into social augmented experiences ofÂ  what, Di-Ann Eisnor, </span><a id="s050" title="Platial" href="http://www.platial.com/"><span>Platial</span></a><span>, describes as,Â  &#8220;</span><span><span><span>transactional cartography&#8221; &#8211; &#8220;the movement from map providing entertainment/information to map as enabling action&#8221; (see </span><a id="h6.r" title="Human as Sensors" href="http://www.youtube.com/watch?v=Di285pgcZRE&amp;feature=PlayList&amp;p=F664D8C553A57C93&amp;index=3"><span>Human as Sensors</span></a><span>).</span></span></span></p>
<p>We have only just got a glimpse ofÂ  how real time technologies and &#8220;communications embedded in context&#8221; will transform social interaction and our cities.Â  This post on <a id="r3ow" title="Writing as Real-Time Performance" href="http://snarkmarket.com/2009/3605">Writing as Real-Time Performance</a> that looks at the Google Wave playback feature is a brilliant example of how real time technology turns familiar practices like writing inside out, and catapaults us into new time trajectories. And, if you haven&#8217;t already seen Matt Jones of BERG&#8217;s, brilliant look at, <a href="http://berglondon.com/blog/2009/10/26/all-the-time-in-the-world-talk-at-design-by-fire-2009-utrecht/" target="_blank">&#8220;All the time in the world&#8221; </a>- from the &#8220;soft time&#8221; and &#8220;squishy time&#8221; ofÂ  cell phone culture, to their anticedents in real-time computing, go now!Â  Also see Dan Hill&#8217;s work on <a href="http://cityofsound.com" target="_blank">&#8220;time based notation,&#8221;</a> and Tom Carden&#8217;s work for mysociety.org</p>
<p><span> </span></p>
<h3>Transactional Realities Between the &#8220;Asynchronous City&#8221; and the &#8220;Synchronous Internet ofÂ  Things&#8221;</h3>
<p><span> </span><span id="nqbb" title="Click to view full content"><span>Out of Toward the Sentient City&#8217;s five commissioned works,</span><span> only</span></span><span id="n:_n" title="Click to view full content"><span> </span></span><span> </span><a href="http://www.sentientcity.net/exhibit/?p=31" target="_blank"><span>Trash Track</span></a><span> </span><span id="nqbb" title="Click to view full content"></span><span> </span><span id="n:_n" title="Click to view full content"><span>focused on the â€œsynchronized Internet of Things.â€ </span></span><a href="http://www.sentientcity.net/exhibit/?p=31" target="_blank"><span id="n:_n" title="Click to view full content"><span> </span></span></a><span id="n:_n" title="Click to view full content"><span>Trash Track asks what can we learn from the aggregated data streams of â€œsmartâ€ trash about</span></span><span> the infamous path of trash from cities of privilege to rivers of want,Â  rather than</span><span id="rkuc" title="Click to view full content"><span> exploring the the particular transactional realities of a social network that linked people with their trash</span></span><span id="n.6p" title="Click to view full content"> </span></p>
<p><span id="ft58" title="Click to view full content"><br />
<span> </span></span><span id="ft58" title="Click to view full content"> </span><span id="n.6p" title="Click to view full content"><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/TrashTrack2.jpg"><img title="TrashTrack2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/TrashTrack2-300x199.jpg" alt="TrashTrack2" width="300" height="199" /></a></span><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/TrashTrack2.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack4.jpg"><img title="trashtrack4" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack4-300x199.jpg" alt="trashtrack4" width="300" height="199" /></a><span id="ft58" title="Click to view full content"><span> </span></span></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack3.jpg"><img class="alignnone size-medium wp-image-4768" title="trashtrack3" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack3-300x199.jpg" alt="trashtrack3" width="300" height="199" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrackpost.jpg"><img class="alignnone size-medium wp-image-4782" title="trashtrackpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrackpost-300x199.jpg" alt="trashtrackpost" width="300" height="199" /></a></p>
<p><span id="ft58" title="Click to view full content"><span>The goals of </span></span><span id="ft58" title="Click to view full content"><span>Trash Track </span></span><span id="ft58" title="Click to view full content"><span>were</span></span><span id="ft58" title="Click to view full content"><span>, Assaf </span></span><span id="ft58" title="Click to view full content"><span>Biderman explained during his presentation:</span></span></p>
<p><span id="ft58" title="Click to view full content"><span> <strong>â€œto learn about the removal chain, to see if knowing more cou</strong></span></span><strong><span id="f:mt" title="Click to view full content"><span>ld promote behavioral change, and investigate if smart tagging could one day lead to 100% recycling.â€ </span></span></strong></p>
<p><strong><span id="f:mt" title="Click to view full content"> </span></strong><span>The team from SENSEable City Laboratory, MIT included &#8211; Carlo Ratti: Director, Assaf Biderman: Associate Director, Rex Britter: Advisor, Stephen Miles: Advisor, Kristian Kloeckl Project Leader, Musstanser Tinauli, E Roon Kang, Alan Anderson, Avid Boustani, Natalia Duque Ciceri, Lorenzo Davolli, Samantha Earl, Lewis Girod, Sarabjit Kaur, Armin Linke, Eugenio Morello, Sarah Neilson, Giovanni de Niederhausern, Jill Passano, Renato Rinaldi, Francisca Rojas, Louis Sirota, Malima Wolf.</span></p>
<p><span>However, Assaf,Â  in his presentation, presented another project from SENSEable City Laboratory in partnership with the City of Copenhagen, </span><a href="http://senseable.mit.edu/copenhagenwheel/" target="_blank">The Copenhagen Wheel</a>.Â  <span>This project seems to work brilliantly at the intersection of the &#8220;asynchronous city&#8221; (Bleeker and Nova) and the &#8220;synchronized internet of things&#8221;Â  The &#8220;smart&#8221; wheel &#8211; a low cost, open source, human electric hybrid is:</span></p>
<p><strong>&#8220;an electric bicycle wheel that can be easily retrofitted into any regular bicycle and location and environmental sensors which are powered by the bike wheel and in turn provide data for a variety of applications.&#8221;</strong></p>
<p>This project, that aims to promote urban sustainability through smart biking, opens up many possibilities for a bottom up architecture of participation for the sentient city (<a href="http://senseable.mit.edu/copenhagenwheel/">see video here</a>). <strong><br />
</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-08-at-7.18.45-PM.png"><img class="alignnone size-medium wp-image-4838" title="Screen shot 2009-11-08 at 7.18.45 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-08-at-7.18.45-PM-300x218.png" alt="Screen shot 2009-11-08 at 7.18.45 PM" width="300" height="218" /></a><br />
</strong></p>
<p><a href="http://www.andinc.org/v3/" target="_blank">Mark Shepard</a> describes something he calls &#8220;propagativeÂ  urbanism:&#8221;</p>
<p><strong>&#8220;a way of thinking about shaping the experience of urban space in terms of a bottom-up, participatory approach to the evolution of cities.&#8221; </strong></p>
<p>And, in the most recent pamphlet in the <a href="http://www.situatedtechnologies.net/" target="_blank">Situated Technologies pamphlets </a><span><a href="http://www.situatedtechnologies.net/" target="_blank">series, #5 â€œAsynchonicity Design Fictions for Asynchronous Urban Computing,â€ </a>Julian Bleeker and Nicolas Nova invert an emphasis in the so-called â€œreal-time database enabled cityâ€ with its synchronized Internet of Thingsâ€¦.Â  and speculate on the existence of an â€œasynchronous city.â€Â  They &#8220;forecast situated technologies based on weak signals that show the importance of time on human perspectives.â€Â  They ask:</span></p>
<p><span><strong>&#8220;why, besides &#8216;operational efficiency,&#8217; would we want a ubiquitously computed environment?Â  What are the measures of &#8216;better&#8217; that we want to count as meaningful?&#8221;</strong></span></p>
<p><span>They explain:</span></p>
<p><span><strong>..we are trying to think through what &#8220;urbanwares might be &#8211; urban operating systems &#8211; if they were less about synchronization, top-down construction and connected channels of information and databases and so forth, and more about asynchronized, decentralized things.Â  Software, data, time out of alignment, incongruities, tiles and imbrications of the geographic, spatial parameters into a delicious kind of lively peasant&#8217;s stew.&#8221; </strong><br />
</span></p>
<p><span>One takeaway, perhaps, from Toward the Sentient City is that it&#8217;s at the intersection ofÂ  theÂ  â€œasynchronous cityâ€Â  and theÂ  â€œreal-time database enabled cityâ€ where many new transactional realities of the sentient city will arise.</span></p>
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		<title>Composing Reality and Bringing Games into Life: Talking with Ori Inbar about Mobile Augmented Reality</title>
		<link>http://www.ugotrade.com/2009/05/06/composing-reality-and-bringing-games-into-life-talking-with-ori-inbar-about-mobile-augmented-reality/</link>
		<comments>http://www.ugotrade.com/2009/05/06/composing-reality-and-bringing-games-into-life-talking-with-ori-inbar-about-mobile-augmented-reality/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:50:30 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[architecture of participation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
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		<guid isPermaLink="false">http://www.ugotrade.com/?p=3448</guid>
		<description><![CDATA[Recently, I talked to Ori Inbar (above), formerly senior vice- president at SAP.Â  Ori is on a mission to make augmented reality commercially successful not in 5, 10, or 15 years, but now. Ori is the founder of Pookatak Games &#8211; a video game company, &#8220;with a vision to upgrade the way people experience the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/oriinbarpost.jpg"><img class="alignnone size-medium wp-image-3449" title="oriinbarpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/oriinbarpost-300x199.jpg" alt="oriinbarpost" width="300" height="199" /></a></p>
<p>Recently, I talked to <a href="http://gamesalfresco.com/">Ori Inbar</a> (above), formerly senior vice- president at <a href="http://www.sap.com/">SAP</a>.Â  Ori is on a mission to make augmented reality commercially successful not in 5, 10, or 15 years, but now. Ori is the founder of <a href="http://gamesalfresco.com/about/" target="_blank">Pookatak Games</a> &#8211; a video game company, <strong>&#8220;with a vision to upgrade the way people experience the world.&#8221;</strong> Ori will be participating May 20th, in<a href="http://en.oreilly.com/where2009/public/schedule/detail/7197" target="_blank"> O&#8217;Reilly&#8217;s Where 2.0 panel, &#8220;Mobile Reality</a>&#8221; -Â  an event not to be missed IMO.</p>
<p>The taste for computing anywhere anytime has entered human culture via the iphone and is spreading like chocolate cake and pizza at a preschool party (see <a href="http://gamesalfresco.com/2009/03/23/gdc-2009-why-the-iphone-just-changed-everything/" target="_self">why the iPhone changed everything</a>).Â  And while the full flowering of the next step is yet to come &#8211; computing anywhere, anytime by anyone and <strong>anything </strong><a href="http://en.wikipedia.org/wiki/Internet_of_Things" target="_blank">(&#8220;the internet of things&#8221;</a>), our love for these first devices capable of being <strong>mediating artifacts for ubiquitous computing</strong> (Adam Greenfield) is a vital first step to free us from our tethers to computer screens, and fulfill the promise of augmented reality.</p>
<p>If you need more convincing on the pivotal role augmented reality will play as the web moves into the world, check out Tim O&#8217;Reilly&#8217;s recent comments in <a id="iz1_" title="this video clip on Augmented Times" href="http://artimes.rouli.net/2009/04/tim-oreilly-on-recognition-rfid-and-web.html" target="_blank">this video clip posted on Augmented Times</a> and <a id="wtf4" title="here" href="http://radar.oreilly.com/2008/02/augmented-reality-a-practical.html" target="_blank">here</a> early last year.</p>
<p>From another perspective, the gloomy specter of economic and environmental catastropheÂ  is driving a movement to &#8220;<a id="h5pf" title="infuse intelligence into the way the world work's&quot;" href="http://news.bbc.co.uk/2/hi/technology/7992480.stm" target="_blank">infuse intelligence into the way the world work&#8217;s.&#8221;</a> But the challenge for a smart planet is not just about making environments smart, it is about using smart environments to enable people to act smarter (<a href="http://www.ugotrade.com/2009/02/27/towards-a-newer-urbanism-talking-cities-networks-and-publics-with-adam-greenfield/" target="_blank">see my interview with Adam Greenfield</a>).</p>
<p>We need a rapid upgrade in both the way the world works, and the way we experience the world.</p>
<p>((Note:Â  It is time to read (if you haven&#8217;t already) <a href="http://search.barnesandnoble.com/The-Caryatids/Bruce-Sterling/e/9780345460622" target="_blank">Bruce Sterling&#8217;s Caryatids</a> (<a href="book of the year for 2009" target="_blank">Cory Doctorow&#8217;s book of the year for 2009</a>) &#8220;as a software design manual&#8221; (<a href="http://www.nearfuturelaboratory.com/2009/03/17/design-fiction-a-short-essay-on-design-science-fact-and-fiction/" target="_blank">see Julian Bleeker</a>) because Caryatids reveals the Gordian knots of human folly, greed, compassion and desire entwined in near future designs for technologies to save the world.))</p>
<p>Ori Inbar, worked with Shai Agassi (Shai is now leading the world changing <a id="v5ow" title="Better Place" href="http://www.betterplace.com/" target="_blank">Better Place</a> ) driving <a id="gf_5" title="Netweaver" href="http://en.wikipedia.org/wiki/NetWeaver" target="_blank">Netweaver</a> from a mere concept to a &#8220;major, major business for SAP.&#8221; So Ori has already been through the cycle of working in a very small startup and growing it into a billion dollar business.Â  He has both the experience and the passion to realize his vision for augmented reality.</p>
<p>At Pookatak, he explains :</p>
<p><strong>&#8220;We design â€œreality experiencesâ€ that make usersâ€™ immediate environments more significant to them. We wish to free young and old from getting lost in front of the screen. By delivering the worldâ€™s information to peopleâ€™s field of view, and by weaving real world objects into interactive narratives, we help people rediscover the real world.&#8221;</strong></p>
<p>Pookatak will release their first game this summer. Currently it is under wraps. But Ori gives us some glimpses of what is to come in the interview below.</p>
<p>In addition to founding Pookatak, Ori is involved in a broader effort to move augmented reality forward. On his blog, <a id="ie5s" title="Games Alfresco" href="http://gamesalfresco.com/" target="_blank">Games Alfresco</a> &#8211; he recently welcomed <a href="http://gamesalfresco.com/about/" target="_blank">a new partner, Rouli Nir</a>, Ori has focused his eye of wisdom on every significant recent advance in Augmented Reality (check out <a id="zr9y" title="this essence of Ori's thinking in a fast paced video" href="http://gamesalfresco.com/2009/03/09/augmented-reality-today-ori-inbar-speaks-at-warm-2009/" target="_blank">this essence of Ori&#8217;s thinking in a fast paced video</a> presentation for <a href="http://gamesalfresco.com/2009/02/12/live-from-warm-09-the-worlds-best-winter-augmented-reality-event/" target="_blank">WARM â€˜09</a>).</p>
<p>Also Ori is one of the organizers of the interactive media track at <a id="b-c6" title="ISMAR 2009" href="http://www.ismar09.org/" target="_blank">ISMAR 2009</a>.Â  At ISMAR this year, Ori explained,<strong> &#8220;we are trying to bring in people that develop interactive experiences for consumers, beyond the traditional attendees coming from a research perspective.</strong>&#8221;</p>
<p>In the interview below, Ori explains much of his thinking on how augmented reality will become commercially successful.Â  Enjoy it, think about it, and share it. And most importantly, if you can, get involved with ISMAR 2009.</p>
<p>OriÂ  has inspired me to participate in <a id="seky" title="ISMAR" href="http://www.ismar09.org/" target="_blank">ISMAR</a> this year.Â  Ori pointed out:</p>
<p><strong>The </strong> <a href="http://campwww.informatik.tu-muenchen.de/ismar09/lib/exe/fetch.php?id=ismar09%253Astart&amp;cache=cache&amp;media=ismar09:ismar09-cfp_090211_final.pdf" target="_blank">call for papers</a> <strong>is on, and this year it targets well beyond the typical research papers audience and into interactive media and art folks. </strong></p>
<p><strong>There are plenty of opportunities such as:</strong></p>
<p><strong>Art Gallery</strong></p>
<p><strong>Demonstrations</strong></p>
<p><strong>Tutorial</strong></p>
<p><strong>Workshops</strong></p>
<p>It&#8217;s a huge opportunity to shape the emergence of augmented reality.<br />
<br /></br></p>
<h2><strong> Interview With Ori Inbar</strong></h2>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-41.png"><img class="alignnone size-full wp-image-3479" title="picture-41" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-41.png" alt="picture-41" width="107" height="146" /></a><br />
<h3>Making Augmented Reality Commercially Successful</h3>
<p><strong>Tish Shute: </strong>You are considered a key trail blazer in AR and you have the go to blog for augmented reality!Â  What are the most important lessons you have learned researching, writing, and developing AR in the last couple of years?</p>
<p><strong>Ori Inbar: You need to have a vision. You need to know where this is going to go in ten or fifteen or twenty years. But you&#8217;ve got to start with something really simple that makes use of the technology you have on hand. And do something that is practical, that people will like, and something they would actually want to buy. Its as simple as that. I&#8217;m currently looking at what we could do with existing technology. First of all, you have to put it in front of people. Right now most people have never heard about the term augmented reality. Go into the street, and ask 100 people about it, maybe 2 would know about it. So you need to put it in front of people because most people think it&#8217;s still science fiction or a special effect you see in movies, not something you can experience in real life. </strong></p>
<p><strong>Tish: </strong>It seems to me to that for augmented reality applications to become popular with existing technology the key breakthrough would be getting people to hold up their phones. What are the obstacles to getting people to use their mobile devices like this?</p>
<p><strong>Ori: There&#8217;s a really nice cartoon by </strong><em> </em><strong><a href="http://www.tonchidot.com/">Tonchidot</a> (below) &#8211; the Japanese company behind the Sekai Camera. It&#8217;s an illustration showing the evolution of man, from ape to man (holding a cell phone looking down), to the developed man holding a device like a camera &#8211; in front of its eyes.</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-37.png"><img class="alignnone size-medium wp-image-3454" title="picture-37" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-37-300x221.png" alt="picture-37" width="300" height="221" /></a><strong></strong></p>
<p><strong>Which is exactly what you&#8217;re talking about. People ask, &#8220;are people going to walk with this like that all day long?&#8221; Probably not. I mean you have to build it in a way that doesn&#8217;t require them to hold it like that all the time. People are used to this gesture with the ubiquitous digital cameras. I tested one of my prototypes on a two and a half year old girl. She had no problem holding it just like she holds a camera.<br />
</strong><br />
<strong>Tish:</strong> <a href="http://www.cc.gatech.edu/~blair/home.html" target="_blank"> Blair MacIntyre</a> mentioned, &#8220;The problem with the mobile phone as a AR device is a problem of awareness,&#8221; i.e., you have to have a way of letting people know when there&#8217;s something interesting wherever they are. One of the issues regarding this is if you get too many alerts, then you tune them out.</p>
<p><strong>Ori: First of all Blair is one of the people in academia that get it. Because he looks at it from an experience perspective. Not just as an interesting technical problem to solve. Let&#8217;s start with getting people to enjoy this new experience. The AR demos so far were mostly eye candies, and mostly for advertising &#8211; the<a href="http://ge.ecomagination.com/smartgrid/#/landing_page" target="_blank"> GE AR ad</a> created a lot of buzz; but you look at it for 10 seconds and you forget about it.Â  You need to build something that people would want to experience over time and would be willing to pay for. I think that&#8217;s the big test, right?</strong></p>
<p><strong>Now in terms of having a ubiquitous experience where you&#8217;re continously connected, it doesn&#8217;t have to be an overwhelming experience. Just like some of the social media tools we&#8217;re using today, we decide when to connect, and we filter out the trash. You could get alerts only for things that really matter to you, not for everything that happens in your immediate environment. </strong></p>
<p><strong>There will be many layers of information, and it&#8217;ll be up to you to pick the ones you want to experience. The real benefit is that you get the information in your own field of view and in context of where you are or what you do.</strong></p>
<p><strong>Tish:</strong> So what are you working on these days?</p>
<p><strong>Ori: We are working on a little app that targets a very different audience than what you&#8217;d expect: pre schoolers. We think we can encourage them to get away from a PC or TV screen and learn something while playing &#8211; in the real world. You&#8217;ll hear more about it as soon as this summer. Nuff said.</strong></p>
<p><strong>But, it is a small application that will run on the iPhone. People ask how many pre-schoolers own iPhones? Well, their parents do. </strong></p>
<p><strong>Tish:</strong> Yes there are certainly many New York kids with iPhones &#8211; my kid now has my old iphone.Â  He has pretty much switched from playing games on his DS to the iPhone. I noticed in your WARM video you place a big emphasis on AR as something that will get kids away from screens and engaged with reality.Â  This is something parents will approve of!</p>
<p><strong>Ori: Yes I saw something really interesting at my kids&#8217; party one day; they were all sitting around the room &#8211; looking down at their own DS screens.Â  You could play the DS anywhere, but kids would usually play it on the sofa, looking at the screen, isolated from the world. With an iPhone and a camera, and the application we&#8217;re producing, reality becomes part of the game. Yes that makes it all of a sudden much more interesting for parents. Because kids are spending so much time in front of the screen, all of a sudden they&#8217;re something that will encourage them to interact with real objects, real things. Every parent I&#8217;ve talked to loves that idea.</strong></p>
<p><strong>Tish:</strong> Yes that is what is cool about the work of <a href="http://www.katilondon.com/" target="_blank">Kati London</a> &#8211; I think I saw someone say this on Twitter, &#8220;Kati puts the computer in the game not the game in the computer.&#8221;</p>
<p><strong>Ori: Yes, kids are spending more time in front of games and the computer because it&#8217;s more interesting. It captivates them with &#8220;<a id="x_z0" title="game pleasures" href="http://8kindsoffun.com/">game pleasures</a> &#8221; that tap into their brain&#8217;s dopamine circuitry &#8211; constantly seeking reward and satisfaction. So you&#8217;re not going to be able to tell them to go back to playing in reality without these pleasures. We have to study these mechanics from games and bring them into reality. It&#8217;s about programming real life; and augmented reality helps you achieve that.</strong></p>
<p><strong>Here&#8217;s an example: cause and effect; in a game when you do something you always get an immediate effect. You&#8217;re good, you get a reward. You&#8217;re not good, you get a cue to improve. In real life you do things and you could wait 2 or 3 years until you actually get feedback (if you&#8217;re lucky). Augmented Reality allows you to bring these mechanics into the real world. I think that&#8217;s going to help kids rediscover reality, in a new sense, which is what every parent is dreaming about.</strong></p>
<p><strong>Tish:</strong> I don&#8217;t know how much you can say about your app. But in regard to doing augmented reality on the iPhone.. there&#8217;s no compass. Is this a limitation?</p>
<p><strong>Ori: True, no compass yet. But the camera gives you a lot of information that you can interact with. When you run the application, you see the world in front of you, and if the app can recognize real life objects &#8211; it can put virtual elements on top of it.</strong></p>
<p><strong>Tish:</strong> But not with any accuracy unless you&#8217;re using markers. Are you using markers?</p>
<p><strong>Or</strong><strong>i: We&#8217;re using natural feature recognition. It doesn&#8217;t have to be an ugly looking marker. It can be any image.</strong></p>
<p><strong>Tish:</strong> So you&#8217;re using image recognition. Are you working with one of these image recognition startup companies (<a id="nws6" title="list here" href="http://www.educatingsilicon.com/2008/11/25/a-round-up-of-mobile-visual-search-companies/" target="_blank">list here</a> )?</p>
<p><strong>Ori: We&#8217;re working with one of those. What&#8217;s unique about it is it runs very nicely on any cell phone, and on the iPhone it works the best. For this first app, it doesn&#8217;t really matter where you are physically; the geolocation is not part of the experience. </strong><span style="background-color: #ffff00;"><br />
<strong><br style="background-color: #ffffff;" /></strong><span style="background-color: #ffffff;"><strong>Tish: </strong> For a truly engaging AR experience we will need more of a backend than is currently available?</span><br />
</span><br />
<strong>Ori: I call the backend the cloud, where you have all this information and ways to access it from anywhere. Actually I think it&#8217;s become pretty mature today. If you look at the different elements required to enable an augmented reality experience to work, you have &#8211; first &#8211; the user whose always in the center. Then you have the lens. The lens can be an iPhone, or glasses, even a projector. The lens allows you to watch, sense and track information in the real world: people, places, things. Then in the backend you have the cloud where you store and retrieve information.</strong></p>
<p><strong>So if you look at the maturity of these different elements, I think the cloud is in pretty good shape. Because there&#8217;s so much information we&#8217;re collecting and storing. Anything from Google, Wikipedia, Facebook, all that kind of stuff, it&#8217;s a lot of useful information you can access from anywhere using APIs. And a lot of it is also starting to include geolocation information. Take <a id="zhag" title="Loopt" href="http://www.loopt.com/" target="_blank">Loopt</a> or Google&#8217;s <a href="http://www.google.com/latitude/intro.html" target="_blank">friends service</a> that allows you to see where your friends are and what they&#8217;re doing. There&#8217;s tons of information out there and it&#8217;s pretty easy to access it. Now what do you do with it is the question?</strong></p>
<p><strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a> is such a simple and brilliant application and nobody thought about doing it until this guy from Salzburg did. It doesn&#8217;t have any sophisticated visual tracking. It knows your position and it&#8217;s simply looking at the angle you&#8217;re pointing to. Based on these parameters it brings information from Wikipedia that pertains to your field of view. So most of it was already there. It&#8217;s just a matter of connecting the pieces in an experience that is valuable for people.</strong></p>
<p><strong>Tish: </strong>It is the uptake of even a very simple technology that puts the magic in it.</p>
<p><strong>Ori:Â  Yes, take Twitter. If you go to its homepage it looks like a very simple boring app but it is something that is both enjoyable and very useful to people.</strong></p>
<h3><strong>Why you should participate in ISMAR 2009</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-40.png"><img class="alignnone size-medium wp-image-3478" title="picture-40" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-40-222x300.png" alt="picture-40" width="222" height="300" /></a><br />
<strong>Tish: </strong>I know that you are involved in organizingÂ  <a id="seky" title="ISMAR" href="http://www.ismar09.org/" target="_blank">ISMAR</a> (picture above from Ori&#8217;s post on <a href="http://gamesalfresco.com/2009/02/23/ismar-2009-the-worlds-best-augmented-reality-event-wants-you-to-contribute/" target="_blank">&#8220;ISMAR 2009: The World&#8217;s Best Augmented Reality Event&#8230;,</a>&#8220;) and there is a call out for papers and for volunteers, can you tell me more about it?</p>
<p><strong>Ori: Yes, we hope to have the first ISMAR where we practice what we have just discussed: let&#8217;s build on all the research invested so far and instead of thinking only about 5-10 years from now, let&#8217;s see what we can do today. So we are bringing people in from other disciplines &#8211; artists, interactive media developers and people from the entertainment industry.Â  The goal is to use the technology to make something interesting for people &#8211; again, something that people would buy, and making it commercially successful.Â  Many people either don&#8217;t know about ISMAR because in the past it was a pure engineering-orientated event and peopleÂ  from a commercial perspective of AR weren&#8217;t attracted to it.Â  The Chair of the Event this year is based in Florida and he is going to bring in a lot of people from the entertainment industry such as Disney. I think this will transform this event into something more like SIGGRAPH &#8211; more of an industry event.Â  As one of the organizers of the interactive media track we are trying to bring in people that want to build applications for consumers.</strong></p>
<p><strong>Tish:</strong> In terms of AR applications what are the flagships today?</p>
<p><strong>Ori: There are very few because it&#8217;s just the beginning. There&#8217;s one tiny studio in France called <a id="z1ln" title="Int 13" href="http://www.int13.net/en/" target="_blank">Int 13</a> . They&#8217;ve created maybe the first commercial game running on a mobile device using AR technology. It&#8217;s called <a href="http://www.youtube.com/watch?v=Te9gj22M_aU" target="_blank">Kweekies</a>. It was one of the contenders for the Nokia Mobile innovation awards. They were one of the ten finalists, but they didn&#8217;t win it. It&#8217;s looks really cool. It&#8217;s somethng that runs on your desk, with a marker. Many AR folks say markers are the past, markers are ugly. But it&#8217;s still a cool experience. I think people will go for it.</strong></p>
<p><strong>Tish:</strong> Yes I think we will have to look to small companies that are free to think creatively to lead the way.Â  It seems many games companies are tied up pulling off huge big budget projects and enterprise is still catching up on how to use social media!</p>
<p><strong>Ori: Yes, last year I was in the game development conference (GDC); there was no mention of augmented reality &#8211; not on the exhibition floor, none of the sessions, nobody talked about it. I was stunned. Then this year, there was a little a change. There were like three demos on the exhibition floor, <a href="http://www.metaio.com/" target="_blank">Metaio,</a> <a href="http://www.vuzix.com/home/index.html" target="_blank">Vuzix</a> and a Dutch company called <a href="http://www.augmented-reality-games.com/" target="_blank">Beyond Realit</a>y.Â  And then there was Blair&#8217;s talk, which was very very cool. The room was packed with people. And after the talk there were dozens of people lining up to talk with him about the topic. There was definitely interest, but still on the very edge. The video game industry is still a hit driven business and publishers spend upward of 20-30 million dollar to create the best AAA game possible. They just can&#8217;t take the risk. So it&#8217;s going to come from smaller companies, from outsiders coming in with a vision and understanding on how to put the AR pieces together to create a totally new experience.</strong></p>
<p><strong>Tish:</strong> But the basic tool set is there isn&#8217;t it?</p>
<p><strong>Ori: I talked to some folks at the games developer conference, many folks with MMO background, and they have great ideas about AR. It&#8217;s great to see different people with different views on what&#8217;s needed first. &#8220;Joe the Programmer&#8221; had this idea of creating a small piece of hardware that you can put in every house and provide accurate geospatial information in your home. That couldÂ  open up many opportunities for AR experiences in homes.</strong></p>
<p><strong>Tish:</strong> Don&#8217;t you think we have enormous resources in terms of image databases that provide a great basis for augmented reality.Â  I was talking to Aaron Cope at ETech about <a href="http://code.flickr.com/blog/2008/10/30/the-shape-of-alpha/" target="_blank">The Shape of Alpha</a> &#8211; Flickr&#8217;s vernacular mapping project using all the geotagged photos in Flickr. That is such cool project. <a href="http://en.oreilly.com/where2009/public/schedule/speaker/43824" target="_blank">Aaron will be speaking at Where 2.0</a> also.</p>
<p><strong>Ori: Think of Google Earth. Google Earth leveraged communities to basically map all the major cities around the world into 3D models. And that is an essential step to be able to do augmented reality outdoors. Because if you had to model everything from scratch, it wouldn&#8217;t be realistic.</strong></p>
<h3><strong>Augmented Reality and Becoming Greener.</strong></h3>
<p><strong>Tish:</strong> I am really interested in how AR interfaces might be useful to some of the emerging energy identity/metering projects like <a href="http://www.amee.com/" target="_blank">AMEE</a> and <a href="http://www.wattzon.com/" target="_blank">WATTZON</a> because I think it is very important that people have very intuitive, immediate, and enjoyable ways to relate to energy data so they can make greener choices.</p>
<p><strong>Ori: Back in the day I had an idea to build an Augmented Reality application to become greener. You look at things around your home with the camera and itÂ  recognizes its green gas footprint and makes recommendations to reduce it.Â  I guess it was a bit too early to do that based on visual recognition alone&#8230;you&#8217;d needÂ  additional sensors that would provide related information about what you are looking at.</strong></p>
<p><strong>Tish:</strong> Well as there is more interest in Green technology do you think we may see VC interest in some green AR projects now?</p>
<p><strong>Ori: I talked to some of the investment folks, Angels as well as VC&#8217;s about AR and they had no clue what it is. There&#8217;s a need for a whole lot of education. And there are no proof points (as in successful investments in this domain), and counter to popular belief &#8211; they don&#8217;t like risk so much&#8230;</strong></p>
<p><strong>Tish:</strong> And consumer adoption must lead the way, right?</p>
<p><strong>Ori: Just like with every emerging technology in history, people never bought the technology, they bought the content, the apps, the benefits that came on top of the technology. Whether it was VHS winning over Beta Max, or BluRay winning over HD. It&#8217;s always because of more/better content. Look at the video game console war: Xbox, and Nintendo did better than Sony just because they had more and better games. Even Windows was a success thanks to its applications. People bought it for the applications not the OS. The content is the first to drive demand.</strong></p>
<p><strong>Tish:</strong> One of the challenges to giving people new ways to relate to their energy consumption is that you can just have them looking at graphs of how bad they have been in the past you &#8211; that may make them feel bad but that doesn&#8217;t necessarily give them ways or motivation to change. There perhaps needs to be more immediate relationship to the data to facilitate change. I think the mantra for optimization of anything from energy usage to supply chains is timely, actionable data?</p>
<p><strong>Ori: There are a lot of ideas about measuring information and displaying it to people. For example, the Prius hybrid car, one of its interesting features &#8211; which is kind of game like &#8211; is a constant display of your current fuel consumption. That alone changes how people drive because they try to beat the &#8220;Score&#8221; and as a result conserve more fuel. That model can be applied to our homes&#8230;</strong></p>
<p>Tish: Yes that is something I am very interested in. I have been following several projects in this area &#8211; one of my favorites is the <a href="http://www.arduino.cc/" target="_blank">Arduino</a>, <a href="http://www.currentcost.com/" target="_blank">Current Cost</a>/<a href="http://www.ladyada.net/make/tweetawatt/" target="_blank">Tweetawatt</a>, <a href="http://www.pachube.com/" target="_blank">Pachube</a> integrations <a href="http://www.ugotrade.com/2009/04/24/homecamp-2-home-energy-management-and-distributed-sustainability/" target="_blank">I saw at Homecamp</a>.</p>
<p>You joined a start up with Shai Agassi which was bought out by SAP right? He has a brilliant approach with Better Place.</p>
<p><strong>Ori:Â  I think what&#8217;s really unique about Better Place&#8217;s approach is that he doesn&#8217;t require people to change their behavior. People are still going to have their own cars. They&#8217;ll be able to drive as far as they want, and for the same (or lower cost). Its not necessarily about a new technology, electric cars have been around for a long time but there was no way people were going to be limited by the 50 or 70 mile range and Better Place is solving that problem. With its infrastructure of charging spots and battery switching stations, drivers are going to be able to drive anywhere. And it&#8217;ll be similar to having to stop once in a while to refuel your car. The price maybe even lower than what you pay today for your transportation needs &#8211; and you&#8217;ll stop generating green gas. It&#8217;s a clever way of taking technology to a whole new level without changing the behavior of people.</strong></p>
<p><strong>Tish: </strong>Better Place is a classic example of things as a service isn&#8217;t it?Â  It is basically a utility company.</p>
<p><strong>Ori: It is similar to a phone carrier model.Â  You pay for a membership that gives you access to the car (equivalent to the phone) and electricity (equivalent to the phone line) for the same price of fuel cost today. And as bonus you get to save the world.</strong></p>
<h3><strong>How the iphone changed the game for AR &#8211; and the iphone versus Android</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-38.png"><img class="alignnone size-medium wp-image-3472" title="picture-38" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-38-300x198.png" alt="picture-38" width="300" height="198" /></a><em></em></p>
<p><em>Picture from Ori&#8217;s post</em><strong><em>, <a href="http://gamesalfresco.com/2009/03/23/gdc-2009-why-the-iphone-just-changed-everything/" target="_blank">&#8220;GDC 2009: Why the iphone changed everything&#8221; </a></em></strong></p>
<p><strong>Ori: And back to AR, you have to take the same approach, because nobody&#8217;s wants to don those huge head mounted displays or backpacks. You have to take advantage of people&#8217;s current behavior: they already carry their iPhones or similar devices.</strong></p>
<p><strong>Tish:</strong> As we discussed, you just have to get people raising up their phones and looking through them when that is a useful thing to do. Both Wikitude and Nathan Freitas&#8217;s graffiti app were enough to get me interested in the evolutionary step of raising my phone! Nathan&#8217;s graffiti app is nice. You leave a marker for your graffiti so other people can find view/add their own &#8211; a nice primal experience like pissing on the lamp post to let your pack know where youâ€™ve been.Â  Also the graffiti app taps into a long history ofÂ  NYC street culture around tagging and graffiti art (see my interview, <a href="http://www.ugotrade.com/2009/01/17/is-it-%E2%80%9Comg-finally%E2%80%9D-for-augmented-reality-interview-with-robert-rice/" target="_blank">&#8220;Is it OMG finally for Augmented Reality?&#8221;</a>).</p>
<p><strong>Ori: The app store has fundamentally changed the mobile gaming industry. Last year they were in shambles. There was no growth. Everybody was complaining, &#8220;we can&#8217;t handle it, there&#8217;s a million phones, and you have to test it on each phone. And carriers suck, they don&#8217;t care about sharing and promoting your content. Everything was bad. This year mobile gaming is the hottest thing. And it&#8217;s all because of the iPhone. It changed the game.</strong></p>
<p><strong>Tish: </strong>How do you think Android is going to get traction against the iphone?</p>
<p><strong>Ori: Well the number one thing is the form factor &#8211; the iPhone is just much cooler than the G1. Its OK but it doesn&#8217;t have the same feel. People thought it was going to be easy to clone the iPhone but none of the attempts succeeded so far.</strong></p>
<p><strong>Tish: </strong>How much does it matter for AR not being able to runs things persistently in the background on the iphone?</p>
<p><strong>Ori: Actually they have add a such a capability in OS 3.Â  You can now make use of a background service.</strong></p>
<p><strong>Tish:</strong> OS 3 will open up new possibilities for AR?<strong> </strong></p>
<p><strong>Ori: The access to the video API is still not public.Â  But there is a new Microsoft application &#8211; Microsoft Tag that makes use of that API which means it is probably OK to use it.</strong></p>
<p><strong>Tish: </strong>(I ask Ori for his card and he shows me how to read it with my iphone.) Oh nice you have an AR card, of course!</p>
<h3><strong>In Search of Pong for Augmented Reality</strong></h3>
<p><strong>Tish: </strong>So how will AR begin to, as Blair&#8217;s friend put&#8217;s it, &#8220;facilitate a killer existence,&#8221; particularly as we are probably looking at some new and perhaps pricey hardware?</p>
<p><strong>Ori: You could take the Better Place approach. We&#8217;re going to give you a great experience and we&#8217;ll include the devices as part of that experience for the same price. Let&#8217;s say you subscribe to an AR experienceÂ  which offers access to multiuser, support, and all the information you need wherever you go &#8211; exactly according to the vision. You pay for a subscription on a monthly basis and included in that cost we give you a better device that offers aÂ  better AR experience. It&#8217;s following the phone carrier approach, but in a good way.</strong></p>
<p><strong>But first of all we do need our Pong! I was sitting with a couple of AR game enthusiasts at the GDC and we were asking ourselves, &#8220;how do we create the first pong for AR?&#8221;</strong></p>
<p><strong>Was Pong a multiplayer game? Not necessarily! Did it connect to the network? No! We have to create the first dot in a long line of dots that will bring us to our destination.</strong></p>
<p><strong>Tish: </strong>You haven&#8217;t seen a Pong yet have you?</p>
<p><strong>Ori: Not yet. I mean there&#8217;s maybe a handful of games and apps out there, but I don&#8217;t think any of them is a Pong yet. Still, it&#8217;s getting closer.</strong></p>
<p><strong>Tish: </strong>Kati London is doing some very interesting work on bringing games into reality, isn&#8217;t she?</p>
<p><strong>Ori: Yes, she works with Frank Lanz at <a href="http://playareacode.com/" target="_blank">Area/Code</a>. He teaches at NYU and has designed games for the <a href="http://www.comeoutandplay.org/" target="_blank">&#8220;Come Out and Play&#8221;</a> festival here in Manhattan. And a lot of these games are actually low tech.</strong></p>
<p><strong>Tish:</strong> Yes I have a big alternate reality game blog brewing that I haven&#8217;t had time to write yet!</p>
<p><strong>Ori: The city is the gameboard is their slogan. It&#8217;s going to be a great playground for AR games. The city becomes a theme park. The city could become an even bigger touristic attraction. People will come to the city to be part of these games. So you&#8217;re having thousands of people running around the city playing all sorts of games from laser-tag style to history adventures, to treasure hunts.</strong></p>
<h3><strong>Composing Reality</strong></h3>
<p><strong>Tish: </strong>So why haven&#8217;t you focused on one of these kinds of games with your company?</p>
<p><strong>Ori: We have a couple of scenarios along these lines that we&#8217;re planning for 2010-11. But first focus on what&#8217;s possible today.</strong></p>
<p><strong>Tish: </strong>And what&#8217;s stopping you from doing those kind of games today?</p>
<p><strong>Ori: Many things. The devices are not there yet, location services are not accurate enough, ubiquitous sensors are notÂ  there yet.</strong></p>
<p><strong>Tish: </strong>You think alternate reality gaming needs more &#8220;ubiquity&#8221; than is currently available?</p>
<p><strong>Ori: Not necessarily. People are doing alternate reality games with no &#8220;ubiquity&#8221; at all. But my interest is to add the visual aspect. I believe humans are mostly driven visually.</strong></p>
<p><strong>Jane McGonigal said in a talk at GDC, that AR would allow us to program reality, which is exactly how I look at it. Once you can recognize things, some of it with WiFi and RFID and all sorts of sensors. But visual sensors is always going to be the ultimate way to recognize things. And once you recognize things and know what they are, and can pull information about those things (or people and places) from the internet, you can program it (visually). You could program it to be fictional, like in a video game, or it could be programmed as non-fictional, like a documentary. And that allows you to do things that before were unimaginable.</strong></p>
<p><strong>Tish: </strong>But you can&#8217;t forget the visual, it is primary the connection to peoples&#8217; primary sensory relationships.</p>
<p><strong>Ori: Yes, it&#8217;s like you go to a grocery store and you pick your vegetables, a lot of it is by sight and by touch. And what if you could also see just by looking at it that it&#8217;s from a local store, and that it&#8217;s organic?</strong></p>
<p><strong>Tish:</strong> It goes beyond overlays really?</p>
<p><strong>Ori: By the way, I don&#8217;t like the term &#8216;overlay&#8217;. I know that&#8217;s how it looks: you either overlay or superimpose, but I&#8217;m still searching for a better term. A term I prefer to use is &#8220;composing reality&#8221;. Just like painters, they use brushstrokes and colors and compose a painting. We need to take the real element and the virtual element and compose them into something new. It&#8217;s not just about slapping one on top of the other.</strong></p>
<p><strong>Tish: </strong>yes I think the idea of dashboards is not so appealing.</p>
<h3><strong>Pookatak Games</strong></h3>
<p><strong>Tish: </strong>Do you want to explain the evolution of your company? You have an interesting history of success with high end enterprise applications.</p>
<p><strong>Ori: Since I was a kid I wanted to invent and create things. When I discovered software, that was a really cool way of actually creating things from nothing. From thin air; and you can do it very quickly. That&#8217;s what brought me into software. But I was always looking for the intersection between technology and art. Looking for ways to bring these things together. In the early nineties virtual reality was doing it. It had the appeal of cutting edge technology that can be combined with art. But then, as we all know, it crashed. So I joined Shai Agassi&#8217;s startup (who is now doing Better Place) back in the early nineties. I was one of the first employees in his startup which was developing multimedia products. I was leading the development of one of its flagship product. At some point we realized the technology could be great for an enterprise environment.</strong></p>
<p><strong>It was a really great experience. First going through this cycle from a very small startup and growing into this multi billion dollar business. I was responsible for defining and marketing SAP&#8217;s platform, which was called Netweaver. It was just an idea when we joined SAP and by the time I left it was a major, major business for SAP. I learned about the challenges of building a platform. No matter what purpose you&#8217;re building it for, it typically has similar rules. It&#8217;s definitely not just about the technology; the content that comes with it is really key to making a platform successful.</strong></p>
<p><strong>The third part of this platform trifecta is the community. If you don&#8217;t build a community, you won&#8217;t get the critical mass required for adoption. It may be your own platform but it&#8217;s not necessarily the people&#8217;s platform. That experience is very key to what we&#8217;re doing today. Now, a new industry is being born on the basis of a remarkable technology. But to drive adoption, first we&#8217;ll need good content. The content will be created using today&#8217;s technology with internal tools developed to simplify the process. Next step would be to make the tools used internally &#8211; available to other developers. Help scale the industry, enable innovation on a larger scale. That way we have a chance to create a platform. So it isn&#8217;t really just about my company. I&#8217;m so passionate about augmented reality, I want to it to become a healthy and successful industry for the next 5, 10, 15 years.</strong></p>
<p><strong>Tish: </strong>Yes I am so ready to be liberated from the sitting behind a computing screen! And I know that all this hardware is murdering the environment.</p>
<p><strong>Ori: There&#8217;s &#8216;s the book by Rolf Hainich which is called &#8220;<a id="ba8p" title="The End Of Hardware" href="http://www.theendofhardware.com/">The End Of Hardware.</a> &#8221; It&#8217;s about hardware for augmented-reality. Once you use goggles or other AR interfaces you eliminate the need for screens, laptops, etc. It&#8217;s going to be great for the environment. You have read Rainbow&#8217;s End, right? According to the book in few years there will barely be any (visible) hardware. At least it&#8217;ll have a much smaller footprint for the environment. And it&#8217;ll touch every aspect of life, everything you do. It&#8217;ll change the way you interact with the world.</strong></p>
<h3><strong>The Illusive Eyewear for Immersive AR.</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/retroar-googlespost.jpg"><img class="alignnone size-medium wp-image-3469" title="retroar-googlespost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/retroar-googlespost-300x225.jpg" alt="retroar-googlespost" width="300" height="225" /></a><br />
<em>Friend of Ori&#8217;s in San Francisco wearing retro AR goggles (from <a href="http://gamesalfresco.com/2009/05/04/gdc-2009-roundup-a-tiny-spark-of-augmented-reality/" target="_blank">Games Alfresco, Ori&#8217;s roundup of GDC 2009</a>)</em></p>
<p><strong>Tish:</strong>OK lets talk about goggles.</p>
<p><strong><strong>Ori: Goggles are going to happen, we want to be hands free.</strong></strong></p>
<p><strong>It&#8217;s going to happen because it&#8217;s just a more intuitive way to use this technology. But above all it has to look cool. Because if it&#8217;s not, if it&#8217;s a big headset, then maybe a small percent of the population might use it, but most people won&#8217;t. It has to look like an accessory, like new cool eyeglasses that you just must wear.</strong></p>
<p><strong>I recently talked to a friend, who runs an industrial design firm, and has experience in designing such glasses for companies like Microvision and Lumux. He says that when you try to bring the images so close to our eyes &#8211; there are some really hard problems to solve. Otherwise it can become really annoying and cause dizzyness.</strong></p>
<p><strong>But I&#8217;m optimistic. I believe it&#8217;s going to happen 3 to 5 years from now. It&#8217;s already starting now: Vuzix announced goggles that will be available this year. Some AR apps that are going to take advantage of next year. Initially only a fraction of the population will use it. And that&#8217;s going to help advance it and make it better and better. But it&#8217;s going to take time until it reaches the mass market.</strong></p>
<p><strong>Tish:</strong> In virtual worlds we have seen, I think, a lot of mistakes in terms of reinventing the wheel and producing too many proprietary versions of the same thing and not enough concerted effort on standards and open platforms that could create a vibrant ecosystem.Â  How can augmented reality not make the same mistakes?</p>
<p><strong>Ori: There are some early AR open source efforts ARTookit, ARtag but it is not a movement yet.Â  One of the things we&#8217;re trying to do at ISMAR this year is to put togetherÂ  discussions around key industry issues, such as standards. Some people say it&#8217;s too early, you have to have a defacto standard to start from. But pretty soon it&#8217;s going to be too late. Just like with virtual worlds, all of a sudden you have all these islands that don&#8217;t talk to each other. Why get to that point if we can plan to avoid it? Let&#8217;s start thinking about it right now. On the other front there are devices. There are pockets of people working on adapting devices for AR, second guessing the hardware companies. Why not get them together with the Intels and Nvidias of the world, and discuss what this device should be able to do. And then compete to make it happen.</strong></p>
<p><strong>Tish: </strong>How much luck are you having with this discussion part?</p>
<p><strong>Ori: People are very interested in doing this. We proposed these panels for ISMAR. And I&#8217;ve got some key people already on board. They have tons of input, they want to get involved. We&#8217;ll see how much we can actually get out of it.</strong></p>
<p><strong>Tish: </strong>In virtual worlds it was a while before vibrant opensource communities developed.Â  OpenSim has I think been the breakthrough community in this regard.</p>
<p><strong>Ori: You have to think about the elements up front. The dream job is to architect the industry. Say we agree on the required pieces. Then we could help the right companies succeed in delivering the pieces. Next, we have to collaborate so that these pieces talk to each other. And eventually these communication methods will become defacto standards and most developers will adopt it.</strong></p>
<p><strong>Tish: </strong>So I&#8217;m going to put you in the role. You&#8217;ve got your dream job. You&#8217;re going to architect this community. So what are the key pieces and where would you like to see the open source communities take hold first?</p>
<p><strong>Ori: Open source will not be exclusive. It&#8217;s going to live side by side with proprietary technology.</strong></p>
<p><strong>The key pieces? You have the user at the center. And the user interacts with a lens. The lens includes both the hardware and the software. And then the lens senses and interacts with the world, which includes people, things and places. And these people-things-places emit information &#8211; about who they are, where they are, what they&#8217;re doing, etcÂ  &#8211; which is then stored in the cloud.</strong></p>
<p><strong>And then you have the content providers, the people and companies, composers who weave AR experiences through the pieces we mentioned before. These composers need a platform that glues these pieces together. Pieces of the platform will be on the lens, and in the world, and in the cloud. If you manage to remove the frictions, and connect these pieces into an experience that people like &#8211; then you have a platform. What the platform does it reduces the overhead and accelerates innovation.</strong></p>
<p><strong>Tish: </strong>Another problem virtual worlds faced in their development was their isolation from the world wide web.Â  Will augmented reality avoid this plight?</p>
<p><strong>Ori:Â  Yes, I believe the key, like you said before, is not to reinvent the wheel. The cloud is already there.Â  Take Wikitude for example, all <a href="http://www.mobilizy.com/" target="_blank">Mobilizy</a> had to do is buildÂ  a relatively simple client app, connected to wikipedia, and all of a sudden it offered a wealth of information in your field of view.</strong></p>
<p><strong>I think we can learn a lot from web 2.0. For example, in order to have a ubiquitous experience like <a href="http://www.curiousraven.com/" target="_blank">Robert Rice</a> and others are striving for, you&#8217;ll need to 3d map the world. Google earth like apps are going to help but it is not going to be sufficient. So let&#8217;s leverage people. Google became successful in part by making people work with them.Â  Each time you create a link from your blog to my blog their search engines learn from it.Â  So let&#8217;s find ways to make people create information that can be used for AR.</strong></p>
<p><object width="425" height="344" data="http://www.youtube.com/v/GTXtW3W8mzQ&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GTXtW3W8mzQ&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><em>Ori Inbar directed <a title="Wiki Mouse" href="http://www.youtube.com/watch?v=GTXtW3W8mzQ" target="_blank">Wiki Mouse</a> &#8211; a WIKI Film co-created by a swarm of movie makers around the world.</em></p>
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		<title>HomeCamp 2: Home Energy Management and Distributed Sustainability</title>
		<link>http://www.ugotrade.com/2009/04/24/homecamp-2-home-energy-management-and-distributed-sustainability/</link>
		<comments>http://www.ugotrade.com/2009/04/24/homecamp-2-home-energy-management-and-distributed-sustainability/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 19:14:16 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[Bar Camp]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[culture of participation]]></category>
		<category><![CDATA[CurrentCost]]></category>
		<category><![CDATA[Ecological Intelligence]]></category>
		<category><![CDATA[Energy Awareness]]></category>
		<category><![CDATA[Energy Saving]]></category>
		<category><![CDATA[home automation]]></category>
		<category><![CDATA[home energy monitoring]]></category>
		<category><![CDATA[home energy monitors]]></category>
		<category><![CDATA[HomeCamp]]></category>
		<category><![CDATA[Instrumenting the World]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[mirror worlds]]></category>
		<category><![CDATA[OpenSim]]></category>
		<category><![CDATA[Paticipatory Culture]]></category>
		<category><![CDATA[smart appliances]]></category>
		<category><![CDATA[Smart Devices]]></category>
		<category><![CDATA[Smart Planet]]></category>
		<category><![CDATA[sustainable living]]></category>
		<category><![CDATA[sustainable mobility]]></category>
		<category><![CDATA[Virtual HomeCamp]]></category>
		<category><![CDATA[Virtual Meters]]></category>
		<category><![CDATA[Virtual Worlds]]></category>
		<category><![CDATA[Web Meets World]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[distributed sustainability]]></category>
		<category><![CDATA[electricity 2.0.]]></category>
		<category><![CDATA[green technology]]></category>
		<category><![CDATA[home energy management]]></category>
		<category><![CDATA[intelligent energy management]]></category>
		<category><![CDATA[living greener]]></category>
		<category><![CDATA[Pachube]]></category>
		<category><![CDATA[sustainable interaction design]]></category>
		<category><![CDATA[TweetaWatt]]></category>

		<guid isPermaLink="false">http://www.ugotrade.com/?p=3423</guid>
		<description><![CDATA[HomeCamp is a home hacking, automation and green technology community that will be gathering in London tomorrow, Saturday 25th April 2009, 10am until 6pm BST (GMT + 1), and in an OpenSim event running alongside for virtual participation, to brainstorm new possibilities for distributed sustainability, creative smart meters, monitoring, graphing and visulaizing energy usage. More [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-31.png"><img class="alignnone size-medium wp-image-3424" title="picture-31" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-31-299x300.png" alt="picture-31" width="299" height="300" /></a></p>
<p><a rel="nofollow" href="http://homecamp.org.uk/">HomeCamp</a> is a home hacking, automation and green technology community that will be <a href="http://maps.google.co.uk/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=65+-+71+Scrutton+Street,+London,+EC2A+4PJ&amp;sll=51.509912,-0.129361&amp;sspn=0.100214,0.30899&amp;ie=UTF8&amp;ll=51.524379,-0.080895&amp;spn=0.006582,0.019312&amp;z=16&amp;iwloc=addr" target="_blank">gathering in London</a> tomorrow, Saturday 25th April 2009, 10am until 6pm BST (GMT + 1), and in an <a href="http://homecamp.pbwiki.com/Virtual-Home-Camp">OpenSim event running alongside for virtual participation</a>, to brainstorm new possibilities for distributed sustainability, creative smart meters, monitoring, graphing and visulaizing energy usage.</p>
<p class="MsoNormal">More details and videos on the <a href="http://homecamp.org.uk" target="_blank">blog.</a> <a href="http://homecamp.pbwiki.com/" target="_blank">The wiki, which includes signup</a>, is the main portal to all the online activity.<a href="http://homecamp.pbwiki.com/"></a></p>
<p>As James Governor notes <a href="http://www.redmonk.com/jgovernor/2009/04/24/homecamp-returns/" target="_blank">here</a>:</p>
<blockquote><p><span lang="EN-GB">there has been a huge amount of code and applications released focused purely on using technology for home energy monitoring and automation.Â  We have an active google group and quite a few videos and content showcasing the various applications and hardware currently being used by geeks to save money and live greener.</span></p></blockquote>
<p><span lang="EN-GB">Now the challenge is to see how this seedling home energy management movement</span><span lang="EN-GB"> can </span><span lang="EN-GB">really grow into widely adopted distributed sustainability solutions that </span><span lang="EN-GB">everyone can use, and participate in.</span></p>
<p>Both <a href="http://www.yellowpark.net/cdalby/index.php/about/" target="_blank">Chris Dalby</a> (<a href="http://www.yellowpark.net/cdalby/index.php/2009/04/23/homecamp-2-is-this-saturday/" target="_blank">see here)</a>, <a href="http://andypiper.wordpress.com/2009/04/24/home-camp-mark-2/" target="_blank">Andy Piper</a>, James Governor of <a href="http://www.redmonk.com/jgovernor/" target="_blank">Monkchips</a> (<a href="http://www.redmonk.com/jgovernor/2009/04/24/homecamp-returns/" target="_blank">see here</a>),Â  and Tom Raftery of <a href="http://greenmonk.net/" target="_blank">GreenMonk</a> (<a href="http://greenmonk.net/homecamp-ii/" target="_blank">see here</a>), have posted on tomorrow&#8217;s <a href="http://homecamp.pbwiki.com/" target="_blank">Ho</a><a href="http://homecamp.pbwiki.com/" target="_blank">meCamp</a> event. So I am just going to add some quick notes, especially to highlight some of what will be going on virtually for those of you, like me, who canâ€™t make it to London.</p>
<p>You can tune in either on the live video ustream, or sign up on <a href="http://reactiongrid.com/">ReactionGrid </a>and join the <a href="http://homecamp.pbwiki.com/Virtual-Home-Camp">OpenSim event</a>. Also, you can keep up on what is happening on Twitter #homecamp. I highly recommend that you catch Tom Raftery&#8217;s talk which will be streamed from Spain live into the London meeting, the OpenSim event on ReactionGrid, and Ustream. Tom Raftery, a leading Green technology analyst at <a href="http://redmonk.com/" target="_blank">RedMonk</a> <a href="http://greenmonk.net/" target="_blank">(see also GreenMonk</a>), will be picking up, in depth, on some themes raised in his brilliant ETech 2009 presentation, <a href="http://en.oreilly.com/et2009/public/schedule/detail/5655" target="_blank">&#8220;Electricity 2.0: Applying the Lessons of the Web to Our Energy Networks.&#8221;</a></p>
<p class="MsoNormal"><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/tweetawatt.jpg"><img class="alignnone size-medium wp-image-3425" title="tweetawatt" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/tweetawatt-300x162.jpg" alt="tweetawatt" width="300" height="162" /></a></p>
<p class="MsoNormal">There will be homecampers dropping in to virtual homecamp in ReactionGrid throughout the day, including <a href="http://blogs.ipona.com/chris/" target="_blank">Chris Hart (the awesome &#8220;girl-geek&#8221;@dstrawberrygirl)</a>, <a href="http://mikethebee.mevio.com/" target="_blank">MiketheBee</a>, and <a href="http://www.cminion.com/wordpress/" target="_blank">Cminion</a>, who has a number of cool projects to demo, including <a href="http://www.cminion.com/wordpress/?p=43" target="_blank">his energy turbines</a>.Â  <a href="http://www.gomaya.com/glyph/" target="_blank">Dave Pentecost</a> (pictured above with his <a href="http://twitter.com/tweetawatt" target="_blank">Tweetawatt</a>, <a href="http://www.pachube.com/" target="_blank">Pachube</a> Orb) and I (<a href="http://docs.google.com/Presentation?id=dhj5mk2g_214g48q37hj" target="_blank">see our presentation for EarthWeek SL here</a>) plan to be at Virtual Homecamp on ReactionGrid between 9am and 10.30am EST. Dave has done a number of cool energy monitoring hacks including a <a href="http://www.pachube.com/" target="_blank">Pachube</a> link to and from <a href="http://opensimulator.org/wiki/Main_Page" target="_blank">OpenSim</a>.</p>
<p><span class="title">Also keep your eye on Dave&#8217;s blog, <a href="http://www.gomaya.com/glyph/" target="_blank">The Daily Glyph</a>, for what&#8217;s new in distributed sustainability. Dave just posted some great links on Sustainable Interaction, design</span> and work by ITP researchers and others in sustainable use of technology.</p>
<p><a title="Sustainable Interaction | Main / Papers" href="http://itp.nyu.edu/sustainability/interaction/Main/Papers">Sustainable Interaction | Main / Papers</a></p>
<p><a title="Sustainable interaction design | Sustainable Minds" href="http://www.sustainableminds.com/category/categories/sustainable-interaction-design">Sustainable interaction design | Sustainable Minds</a></p>
<p><a title="Design For the Other 90% | Cooper-Hewitt, National Design Museum" href="http://other90.cooperhewitt.org/">Design For the Other 90% | Cooper-Hewitt, National Design Museum</a></p>
<p class="MsoNormal">If you are in London, look out for Oliver Goh of <a href="http://www.shaspa.com/" target="_blank">Shaspa</a> as Oliver will be at Homecamp in London. As I mentioned in <a href="http://www.ugotrade.com/2009/04/19/sensor-networks-and-sustainability-connecting-real-virtual-mobile-and-augmented-reality/" target="_blank">my previous post</a>, Oliver will soon be launching both Shaspa commmunity and enterprise hardware and software packages for &#8220;Intelligent Energy Management.&#8221;</p>
<p class="MsoNormal"><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-35.png"><img class="alignnone size-medium wp-image-3428" title="picture-35" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-35-300x229.png" alt="picture-35" width="300" height="229" /></a></p>
<p>For a bit of homecamp history, James Governor (picture below from <a href="http://chinposin.com/home/monkchips" target="_blank">Chinposin)</a>, recapsÂ  some of the successes ofÂ  the first HomeCamp <a href="http://www.redmonk.com/jgovernor/2009/04/24/homecamp-returns/" target="_blank">here</a>.</p>
<p>And last but not least, a big thanks to sponsors, <a href="http://currentcost.co.uk/">CurrentCost</a>, <a href="http://greenmonk.net/">Greenmonk</a>, <a href="http://www.pachube.com/">Pachube</a>, <a href="http://www.onzo.co.uk/" target="_blank">Onzo</a>, and <a href="http://reactiongrid.com/">ReactionGrid</a>,Â  and media partner <a href="http://theattick.tv/" target="_blank">theattick.tv</a> who are making the London and virtual homecamp events possible.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-33.png"><img class="alignnone size-medium wp-image-3426" title="picture-33" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-33-294x300.png" alt="picture-33" width="294" height="300" /></a></p>
<p class="MsoNormal"><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/tweetawatt.jpg"></a></p>
<p class="MsoNormal"><a href="http://homecamp.pbwiki.com/"></a></p>
<p class="MsoNormal">
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		<title>Sensor Networks and Sustainability: &#8220;Connecting Real, Virtual, Mobile and Augmented Spaces&#8221;</title>
		<link>http://www.ugotrade.com/2009/04/19/sensor-networks-and-sustainability-connecting-real-virtual-mobile-and-augmented-reality/</link>
		<comments>http://www.ugotrade.com/2009/04/19/sensor-networks-and-sustainability-connecting-real-virtual-mobile-and-augmented-reality/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 06:32:59 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[3D internet]]></category>
		<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[architecture of participation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[CurrentCost]]></category>
		<category><![CDATA[Ecological Intelligence]]></category>
		<category><![CDATA[Energy Awareness]]></category>
		<category><![CDATA[Energy Saving]]></category>
		<category><![CDATA[home automation]]></category>
		<category><![CDATA[home energy monitoring]]></category>
		<category><![CDATA[home energy monitors]]></category>
		<category><![CDATA[HomeCamp]]></category>
		<category><![CDATA[Instrumenting the World]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[message brokers and sensors]]></category>
		<category><![CDATA[Mixed Reality]]></category>
		<category><![CDATA[mobile meets social]]></category>
		<category><![CDATA[MQTT and RSMB]]></category>
		<category><![CDATA[new urbanism]]></category>
		<category><![CDATA[OpenSim]]></category>
		<category><![CDATA[Paticipatory Culture]]></category>
		<category><![CDATA[realXtend]]></category>
		<category><![CDATA[smart appliances]]></category>
		<category><![CDATA[Smart Devices]]></category>
		<category><![CDATA[Smart Planet]]></category>
		<category><![CDATA[sustainable living]]></category>
		<category><![CDATA[sustainable mobility]]></category>
		<category><![CDATA[ubiquitous computing]]></category>
		<category><![CDATA[Virtual HomeCamp]]></category>
		<category><![CDATA[Virtual Meters]]></category>
		<category><![CDATA[Virtual Realities]]></category>
		<category><![CDATA[Web Meets World]]></category>
		<category><![CDATA[AMEE]]></category>
		<category><![CDATA[arduino]]></category>
		<category><![CDATA[Carbon Goggles]]></category>
		<category><![CDATA[distributed sustainability]]></category>
		<category><![CDATA[home energy management]]></category>
		<category><![CDATA[open data]]></category>
		<category><![CDATA[Pachube]]></category>
		<category><![CDATA[sensor networks]]></category>
		<category><![CDATA[sensor networks and sustainability]]></category>
		<category><![CDATA[SHASPA]]></category>
		<category><![CDATA[the internet of things]]></category>
		<category><![CDATA[TweetaWatt]]></category>
		<category><![CDATA[Virtual Worlds]]></category>

		<guid isPermaLink="false">http://www.ugotrade.com/?p=3381</guid>
		<description><![CDATA[Today, I did a presentation, on connecting real, virtual, mobile, and augmented spaces to support sustainability, for Earth Week SL, with Dave Pentecost and Jim Purbrick, who presented on Carbon Goggles. Dave and I focused on sensor networks, open data, Pachube, OpenSim, and sustainability from perspective of, &#8220;hack local, think global.&#8221;Â  Dave and I will [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-21.png"><img class="alignnone size-medium wp-image-3382" title="picture-21" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-21-300x225.png" alt="picture-21" width="300" height="225" /></a></p>
<p>Today, I did a presentation, on <a href="http://docs.google.com/Presentation?id=dhj5mk2g_214g48q37hj" target="_blank">connecting real, virtual, mobile, and augmented spaces to support sustainability,</a> for <a href="http://slearthweek.wordpress.com/2009/04/10/earth-week-press-release-see-schedule-also/" target="_blank">Earth Week SL</a>, with <a href="http://www.gomaya.com/glyph/" target="_blank">Dave Pentecost</a> and <a href="http://jimpurbrick.com/" target="_blank">Jim Purbrick</a>, who presented on <a href="http://carbongoggles.org/" target="_blank">Carbon Goggles</a>.</p>
<p>Dave and I focused on sensor networks, open data,<a href="http://www.pachube.com/" target="_blank"> Pachube</a>,  <a href="http://opensimulator.org/wiki/Main_Page" target="_blank">OpenSim,</a> and sustainability from perspective of, &#8220;hack local, think global.&#8221;Â  Dave and I will be picking up on some of these themes of sensor networks and sustainability next week in our presentation with <a href="http://www.darleon.com/" target="_blank">Dimitri Darras</a> at ITP,Â  NYU, Aprl 24th, 6.30 pm to 8 pm &#8211; <a href="http://itp.nyu.edu/sigs/news/special-event-open-sim/" target="_blank">details here</a>.Â  If you are in New York City, I hope to see you there.</p>
<p>We got some interesting insights into augmented reality from <a href="http://jimpurbrick.com/" target="_blank">Jim Purbrick</a> whose <a href="http://carbongoggles.org/" target="_blank">Carbon Goggles</a> project prototypes how we can use augmented reality to read carbon identity and to combine well organized, verified data from <a href="http://www.amee.com/" target="_blank">AMEE</a> &#8211; a neutral aggregation platform to measure the &#8220;carbon footprint&#8221; of everything on earth, with crowd sourced tagging and linking.</p>
<h3>Shaspa &#8211; &#8220;the sensor network system that has it all&#8221;</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-22.png"><img class="alignnone size-medium wp-image-3391" title="picture-22" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-22-300x224.png" alt="picture-22" width="300" height="224" /></a></p>
<p>We also discussed, recently launched, <a href="http://www.shaspa.com/" target="_blank">Shaspa</a>. Shaspa&#8217;s energy management packages connect spaces &#8211; real, virtual, mobile and augmented.Â  Shaspa has been bloggedÂ  by <a href="http://www.maxping.org/business/real-life/virtual-management-of-energy-consumption-in-the-home.aspx/" target="_blank">Maxping</a> and <a href="http://www.virtualworldsnews.com/2009/04/shaspa-launches-home-energy-organizer-on-opensim.html" target="_blank">Virtual World News</a>, so you can read all about it, but the Shaspa device kit won&#8217;t be available until next week. Some key features of the Home EnergyÂ  package are listed on the slide above.Â  However, this evening, Dave Pentecost and I got a sneak preview of both the Shaspa commmunity and enterprise hardware and software packages from Shaspa founder Oliver Goh. We were pretty impressed.</p>
<p><strong>Dave:</strong> &#8220;<strong>It&#8217;s the ultimate hackable device for energy management!&#8221;</strong></p>
<p><strong>Oliver:</strong> <strong>&#8220;Bring us any sensor device &#8211; with documentation, and within three days we will put a driver into Shaspa.&#8221;</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/daveandoliverpost.jpg"><img class="alignnone size-medium wp-image-3392" title="daveandoliverpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/daveandoliverpost-300x178.jpg" alt="daveandoliverpost" width="300" height="178" /></a></p>
<p>Oliver is on the right and Dave on the left in the picture above. The picture below shows Shaspa in OpenSim. Oliver and I will be attending the <a href="http://www.3dtlc.com/"><span style="color: #810081;">3D Training, Learning and Collaboration</span></a> Conference in Washington, DC, next week.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-23.png"><img class="alignnone size-medium wp-image-3412" title="picture-23" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/picture-23-300x208.png" alt="picture-23" width="300" height="208" /></a></p>
<h3>Links</h3>
<p>Here are some of the links that came up in the presentation as many people asked for them to be published. Dave also has them on <a href="http://www.gomaya.com/glyph/archives/002520.html#002520" target="_blank">his blog</a>.</p>
<p>SLIDES on GOOGLE DOCS:<br />
<a title="Earth Week SL Presentation, April 18th, 2009 - Google Docs" href="http://docs.google.com/Presentation?id=dhj5mk2g_214g48q37hj">Earth Week SL Presentation, April 18th, 2009 &#8211; Google Docs</a></p>
<p><a href="http://www.ugotrade.com/2009/01/28/pachube-patching-the-planet-interview-with-usman-haque/" target="_blank">Pachube, sensor networks</a></p>
<p><a href="http://www.gomaya.com/glyph" target="_blank">Dave&#8217;s blog covering Maya archaeology, jungle ecology, and technology</a></p>
<p><a href="http://www.gomaya.com/glyph/archives/001914.html" target="_blank">Maya Frontier, Usumacinta River videos</a></p>
<p><a href="http://en.wikipedia.org/wiki/Collapse_(book)" target="_blank">Collapse</a></p>
<p><a href="microcontrollers http://arduino.cc/" target="_blank">Arduino</a></p>
<p><a href="http://community.pachube.com/tutorials" target="_blank">Pachube &#8211; tutorials</a></p>
<p><a href="http://apps.pachube.com/" target="_blank">Pachube Apps </a>-</p>
<p><a href="http://www.pachube.com/feeds/1284" target="_blank">Arduino-SL-Pachube data site</a></p>
<p><a href="http://www.pachube.com/feeds/1505" target="_blank">SL to Pachube site</a></p>
<p><a href="http://www.zachhoeken.com/connecting-to-the-world" target="_blank">Dave&#8217;s Danger Shield &#8211; Pachube  tutorial</a></p>
<p><a href="http://www.ladyada.net/make/tweetawatt/" target="_blank">TweetaWatt site (LadyAda)</a></p>
<p><a href="http://www.gomaya.com/glyph/archives/002505.html" target="_blank">Dave&#8217;s post on TweetaWatt to Opensim/SL</a></p>
<p><a href="http://peterquirk.wordpress.com/2008/12/22/tutorial-using-the-streamlined-tool-chain-for-importing-sketchup-models-into-realxtend-04/" target="_blank">Peter Quirk&#8217;s post on Importing Sketchup into RealXtend</a></p>
<p><a href="http://opensimulator.org/wiki/Main_Page" target="_blank">Opensim</a></p>
<p><a href="http://www.realxtend.org/" target="_blank">RealXtend</a></p>
<p><a href="http://reactiongrid.com/" target="_blank">ReactionGrid</a></p>
<p><a href="http://homecamp.pbwiki.com/" target="_blank">homecamp</a></p>
<p><a href="http://www.cminion.com/wordpress/" target="_blank">cminion -wind turbines in OpenSim</a></p>
<p><a href="http://mikethebee.mevio.com/" target="_blank">MiketheBee</a></p>
<p><a href="http://www.ugotrade.com/2009/01/17/is-it-%E2%80%9Comg-finally%E2%80%9D-for-augmented-reality-interview-with-robert-rice/" target="_blank">Is it &#8220;OMG finally&#8221; for Augmented Reality?</a></p>
<p><a href="http://www.ugotrade.com/2008/12/15/smart-planetinterview-with-andy-stanford-clark/" target="_blank">Smart Planet: Interview with Andy Stanford-Clark</a></p>
<p><a href="http://www.orangecone.com/" target="_blank">Orange Cone &#8211; Information Shadows and Things as Services</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ugotrade.com/2009/04/19/sensor-networks-and-sustainability-connecting-real-virtual-mobile-and-augmented-reality/feed/</wfw:commentRss>
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		<title>Dematerializing the World, Shadows, Subscriptions and Things as Services: Talking With Mike Kuniavsky at ETech 2009</title>
		<link>http://www.ugotrade.com/2009/03/18/dematerializing-the-world-shadows-subscriptions-and-things-as-services-talking-with-mike-kuniavsky-at-etech-2009/</link>
		<comments>http://www.ugotrade.com/2009/03/18/dematerializing-the-world-shadows-subscriptions-and-things-as-services-talking-with-mike-kuniavsky-at-etech-2009/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 03:16:11 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[digital public space]]></category>
		<category><![CDATA[Ecological Intelligence]]></category>
		<category><![CDATA[Energy Awareness]]></category>
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		<category><![CDATA[home automation]]></category>
		<category><![CDATA[home energy monitoring]]></category>
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		<category><![CDATA[Instrumenting the World]]></category>
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		<category><![CDATA[mobile meets social]]></category>
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		<category><![CDATA[dressing the shadows]]></category>
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		<category><![CDATA[the dotted line world]]></category>
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		<guid isPermaLink="false">http://www.ugotrade.com/?p=3191</guid>
		<description><![CDATA[ETech 2009 was all about making interesting and deeply socially effective technological interventions in the world. And dematerializing products into services seemed to be one of the most powerful concepts elaborated there to accomplish this.Â  Mike Kuniavsky in his presentation, &#8220;The dotted-line world, shadows, services, subscriptions,&#8221; noted: &#8220;There&#8217;s great opportunity here to create an ecology [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/bicycleriderdatashadows.jpg"><img class="alignnone size-medium wp-image-3192" title="bicycleriderdatashadows" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/bicycleriderdatashadows-300x230.jpg" alt="bicycleriderdatashadows" width="300" height="230" /></a></p>
<p><a href="http://en.oreilly.com/et2009" target="_blank">ETech 2009</a> was all about making interesting and deeply socially effective technological interventions in the world. And dematerializing products into services seemed to be one of the most powerful concepts elaborated there to accomplish this.Â  Mike Kuniavsky in his presentation, <a href="http://en.oreilly.com/et2009/public/schedule/speaker/1947" target="_blank"><strong>&#8220;The dotted-line world, shadows, services, subscriptions,&#8221;</strong></a> noted:</p>
<p><strong>&#8220;There&#8217;s great opportunity here to create an ecology of services embodied as robust, valuable, exciting new tools with focused, limited functionality, tied together with item-level identification and wireless networks. Whole classes of things that can enrich our lives and bank accounts are now possible thanks to the way ubiquitous computing interweaves services and devices at an intimate, everyday level&#8230;.<br />
</strong><br />
<strong>We now have the technology to create whole new classes of tools for living in a way that is more useful and fun for individuals, more sustainable for society, and more profitable for companies. That way is to recognize the connectedness of all everyday things, and to build on it, rather than ignoring it.&#8221;</strong></p>
<p>The picture opening this post is from Mike&#8217;s presentation (see <a id="zuqd" title="Mike's blog" href="http://www.orangecone.com/archives/2009/03/etech_2009_the.html">Mike&#8217;s blog</a> forÂ  <a href="http://www.orangecone.com/tm_etech_2009_0.1.pdf">a PDF with all of the images and notes</a> (884 PDF), and the original presentation description).</p>
<p>An ecosystem usingÂ  item-level identiï¬cation, wireless networking, and data visualization is evolving that links everyday objects to information about those objects &#8211; what Kuniavsky calls their â€œinformation shadow.â€Â  Because every object can be uniquely identified and that identification can be associated with a cluster of metadata, it &#8220;exists simultaneously in the physical world and in the world of data.&#8221;</p>
<p>Mike mentioned Tom Coates&#8217; <a href="http://www.plasticbag.org/archives/2005/04/the_age_of_pointatthings/" target="_blank">&#8220;Age of Point-At Things&#8221;</a> blog post to say that although Tom was talking about TV listings data, the same ideas can be applied to anything that&#8217;s uniquely identified. Also, Mike noted, he often references Ulla-Maaria Mutanen&#8217;s <a href=" http://aula.org/people/ulla/thinglink_white_paper.pdf" target="_blank">Thinglink project</a> and her observation about Amazon ASINs to explain this concept which is, of course, closely related to <a href=" http://en.wikipedia.org/wiki/Internet_of_things" target="_blank">the internet of things.</a></p>
<p>Until recently, Mike explained, accessing the information shadow was difï¬cult. The world of objects and the world ofÂ  information shadows were separated by the difï¬culty of getting at the information. But now, increasingly:</p>
<p><strong>&#8220;we can instantaneously see the world of information shadows as weâ€™re interacting with the world of objects.&#8221; </strong></p>
<p>Mike&#8217;s is not only conceptualizing these ideas, his company with partner Tod E. Kurt, <a id="zh2z" title="Thingm" href="http://thingm.com/" target="_blank">Thing<span class="ru_CC6D50_bk">M,</span></a> is producing hardware that will enable this vision.</p>
<p><strong>&#8220;We&#8217;re a ubiquitous computing consumer electronics company, which sounds fancy, but weâ€™re pretty small. We design, manufacture and sell ubicomp hardware.&#8221;</strong></p>
<p>ThingM may be small now but they are at the leading edge of huge transformation.Â  When asked, &#8220;How do you see the near-future city working with ubiquitous computing&#8230;&#8221; Adam Greenfield put it succinctly to Lalie Nicolas for <a href="http://www.lehub-agence.com/site.php">Le Hub</a>â€™s <a href="http://www.ludigo.net/index.php?rub=0">Ludigo</a> project:</p>
<p><strong>&#8220;I would go so far as to say that there will be no area or domain of urban activity that is not somehow disassembled and recomposed as a digital, networked, interactive process over the next few years. Objects, buildings and spaces will be reconceived as network resources; cars, subways and bicycles will be reimagined as on-demand mobility services; human communities are already well on the way to becoming self-conscious &#8216;social networks.&#8217;â€</strong></p>
<p>For the rest of this short interview <a href="http://speedbird.wordpress.com/2009/03/16/ludigo-interview/" target="_blank">see Adam&#8217;s post</a>, and for my recent long interview with Adam <a href="http://www.ugotrade.com/2009/02/27/towards-a-newer-urbanism-talking-cities-networks-and-publics-with-adam-greenfield/" target="_blank">see here</a>.</p>
<h3>&#8220;&#8216;Almost everything in this room is in a landfill, but just doesn&#8217;t know it yet.&#8217;Â  This needs to change&#8221;</h3>
<p>(Tim O&#8217;Reilly responding on Twitter to a quote from <a href="http://twitter.com/AlexSteffen" target="_blank">@AlexSteffen</a>&#8216;s talk)</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/picture-5.png"><img class="alignnone size-medium wp-image-3194" title="picture-5" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/picture-5-300x241.png" alt="picture-5" width="300" height="241" /></a></p>
<p><em><span class="caps">Chart above from Jeremy Faludi&#8217;s presentation</span> <a class="attach" href="http://assets.en.oreilly.com/1/event/20/Priorities%20for%20a%20Greener%20World_%20If%20You%20Could%20Design%20Anything,%20What%20Should%20You%20Do_%20Presentation.pdf">Priorities for a Greener World: If You Could Design Anything, What Should You Do? Presentation</a> <span class="en_filetype">[PDF]</span></em> <span class="caps"> </span></p>
<p>Interconnecting themes at ETech,Â  <a id="nn8n" title="Inhabitat notes" href="http://www.inhabitat.com/2009/03/13/the-best-of-green-at-etech-2009/" target="_blank">Inhabitat noted,</a> &#8220;formed bridges between luminary speakers from a variety of backgrounds, as <a href="http://www.inhabitat.com/2006/10/26/worldchanging-the-book-is-out/">Alex Steffen</a>, <a href="http://www.inhabitat.com/2008/02/20/mary-lou-jepsen-at-greener-gadgets/">Mary Lou Jepsen</a>, <a href="http://www.faludidesign.com/">Jeremy Faludi</a>, and others reinforced the need to create repairable, open-source, <a href="http://www.inhabitat.com/2009/03/02/greener-gadgets-2009/">long lasting products</a>, reveal energy usage, and pursue forward-thinking strategies for a greener tomorrow.&#8221; But <a href="http://www.faludidesign.com/" target="_blank">Jeremy Faludi</a>, a sustainable design strategist and researcher<span class="caps">, </span><span class="caps">put the design challenge most directly:</span></p>
<p><span class="caps"> <strong>&#8220;</strong></span><strong>If you really care you need to dematerialize, turn products into services&#8230;&#8221; </strong></p>
<p>The idea of data shadows has been a part of the conversation in ubiquitous computing for a long time (since Marshall McLuhan perhaps?).Â  But, at ETech 2009, it seemed to have come of age.</p>
<p>It came up again and again, in the need to dematerialize stuff that seemed to be part of every conversation, from Faludi&#8217;s comments on the amount of toxic mining waste created in the manufacture of one laptop, to Raffi Krikorian&#8217;s presentation of <a href="http://www.wattzon.com/" target="_blank">Wattzon&#8217;s</a> Embodied Energy Database (<a href="http://www.slideshare.net/raffikrikorian/wattzon-etech-2009" target="_blank">see slides here</a>), and <a id="lnyt" title="AMEE" href="http://www.amee.com/" target="_blank">AMEE</a> founder, Gavin Stark&#8217;s presentation, <a name="session7799"></a> (also see <a href="http://www.amee.com/blog/2009/03/19/energy-identity/">Gavin&#8217;s blog on Energy Identity here</a>).</p>
<p>The path to dematerializing the burdensome stuff that spells doom for our environment was not only presented conceptually and in creative solutions to specific problems (e.g. ThingM) at ETech. There were also hands on workshops (see <a href="http://www.ugotrade.com/2009/03/10/making-a-rfid-to-web-interface-and-lilypad-electronic-fashion-at-etech-2009/" target="_blank">my post on the two I attended</a>) from Maker gurus, who were also often to be found in the <a href="http://en.oreilly.com/et2009/public/schedule/detail/7281" target="_blank">Makershed</a>, providing opportunities to experiment with and prototype your own solutions (my hat is off to <a href="http://en.oreilly.com/et2009/public/content/about" target="_blank">Brady Forrest and the ETech committee</a> for pulling all this together).</p>
<h3>Connecting the dots&#8230;</h3>
<p>In the wake of an &#8220;econolypse,&#8221; (neologism pulled from Bruce Sterling&#8217;s twitter feed -Â  @bruces) and on the eve of environmental catastrophe, we may well have, as Adam Greenfield <a href="http://www.ugotrade.com/2009/02/27/towards-a-newer-urbanism-talking-cities-networks-and-publics-with-adam-greenfield/" target="_blank">said to me here</a>, &#8220;seriously screwed the pooch.&#8221;</p>
<p>But that does not mean we should not do everything we can to try to save the day.</p>
<p>And in the serendipity peculiar to a conference, I was talking  in the corridor to Gavin Starks of <a id="lnyt" title="AMEE" href="http://www.amee.com/" target="_blank">AMEE</a> who is working to create &#8220;the world&#8217;s energy meter&#8221; (on the right in the picture below), and Tony Mak from <a id="hc7p" title="O'Reilly AlphaTech Ventures" href="http://www.oatv.com/" target="_blank">O&#8217;Reilly AlphaTech Ventures</a> (to Gavin&#8217;s right), and Usman Haque of <a id="vp25" title="Pachube" href="http://www.pachube.com/">Pachube</a> (on Tony&#8217;s right) <a id="ihta" title="-see my earlier interview here" href="../../2009/01/28/pachube-patching-the-planet-interview-with-usman-haque/" target="_blank">- see my earlier interview with Usman here</a>), when Tim O&#8217;Reilly (far left) came by with Steven Levy of WiredÂ  (to Tim&#8217;s left).Â  More on <a id="vp25" title="Pachube" href="http://www.pachube.com/">Pachube</a>, <a id="vwro" title="WattzOn" href="http://www.wattzon.com/" target="_blank">WattzOn</a>, <a id="lnyt" title="AMEE" href="http://www.amee.com/" target="_blank">AMEE</a> and <a href="http://www.pathintelligence.com/" target="_blank">Path Intelligence</a> and how these projects may connect in an upcoming post.Â  Path Intelligence like AMEE is funded by the O&#8217;Reilly Venture group.</p>
<p>And no sooner had I snapped the photo below, Mike Kuniavsky arrived.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_170dxf8g9hg_b.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/timoreillytalkingtogavinstarkspost2.jpg"><img class="alignnone size-medium wp-image-3276" title="timoreillytalkingtogavinstarkspost2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/timoreillytalkingtogavinstarkspost2-300x180.jpg" alt="timoreillytalkingtogavinstarkspost2" width="300" height="180" /></a></p>
<p>It seemed such an historic meeting, I asked everyone if I could switch my recorder on.</p>
<p>Tim had just been explaining how the concept of &#8220;data shadows&#8221; fit with something he&#8217;d learned from Gavin in a breakfast conversation. Â Gavin was talking about what AMEE is learning from smart meter data collected from 1.2 million homes in the UK. Â The energy signature from each device is so unique that you can tell not only the make and model of major appliances in each home, but its age. Â  Gavin is worried about the privacy implications (as we all should be), but nonetheless, you can see the implications for business. Tim framed a vital question:<strong> What new businesses are growing in the data shadows?</strong></p>
<p><strong>Tim O&#8217;Reilly: </strong>Here&#8217;s the other member of this conversation I was trying to broker. This is Mike Kuniavsky, Gavin Starks. I was talking in your session about the point he made in his session&#8230;Steve Levy from Wired&#8230;</p>
<p><strong>Tish Shute:</strong> sorry, could you recap the point?</p>
<p><strong>Tim O&#8217;Reilly:</strong> &#8230;just the idea about data shadows, I just think it&#8217;s just such a powerful metaphor that every .. and you went on to explain that potential for subscriptions and so on&#8230;</p>
<p><strong>Mike Kuniavsky:</strong> Yes well what I was saying was that essentially every object that has an identifier associated with it, and there are a number of different kinds of identifiers out there, simultaneously lives in kind of the world of physical objects, and of the world of data. And the identifier links those two.</p>
<p><strong>Steven Levy:</strong> Just like Sterling&#8217;s Spimes?</p>
<p><strong>Mike Kuniavsky:</strong> A spime, it&#8217;s related obviously because we&#8217;re talking about RFIDs, but I&#8217;m really specifically talking about the fact that there is this information shadow that exists out there.</p>
<p><strong>Tim O&#8217;Reilly:</strong> I think we&#8217;ll find it lots of different ways, that was my excitement in connecting these points.</p>
<p><strong>Gavin Starks:</strong> My take on it is energy identity &#8211; that everything and everybody ends up with an energy identity that is the embodiment of their physical consumption.</p>
<p><strong>Mike Kuniavsky:</strong> And I would say, not to argue, I would say that energy comes as part of my information shadow. Like I carry this baggage of data along with me. And whatever data is potentially appropriate can be glommed on to that. And then that can then be carried to something else that can manipulate it. And also that&#8217;s true about every object. And now that we have RFID tracking of individual objects, it&#8217;s true about literally every object, not just every class of objects.</p>
<p><strong>Usman Haque:</strong> There&#8217;s a really beautiful story by Julio Cortazar where he uses the phrase &#8220;dressing the shadows&#8221; and it&#8217;s about the idea the shadow is not this sort of flat black thing but we can sort of put things onto it and slowly sort of grow it into something. It&#8217;s actually sort of more of a love story. But it&#8217;s a really interesting idea that the shadow&#8217;s not just the absence of but that it&#8217;s kind of the important part of it [for more see Usman&#8217;s paper, <a href="http://www.haque.co.uk/papers/dressingshadowsofarch.pdf" target="_blank">Dressing the shadows of architecture</a> &#8211; which is also available in spanish <a href="http://www.tintank.es/articulo_vestirsombras.html" target="_blank">here</a>.]</p>
<p><strong>Mike Kuniavsky:</strong> It&#8217;s the Peter Pan Barrie [JM Barrie, the author] thing. When Peter Pan&#8217;s shadow gets cut off and Wendy has to resew it back on. Potentially what all of these item level identification technologies are doing is they&#8217;re sewing the shadow back to the objects that they came from. And so you&#8217;re getting the information.</p>
<p><strong>Gavin Starks:</strong> It&#8217;s like the two and a half kilo Macbook which has a 460 kilo carbon shadow.</p>
<p><strong>Tim O&#8217;Reilly:</strong> It&#8217;s just a very powerful concept. That&#8217;s all I&#8217;m saying. I think it&#8217;s a metaphor that as soon as you have it, it makes it very easy to understand and to see a whole lot of things. So I&#8217;m very fond of it. Already it&#8217;s my new favorite toy. And it is great running into you all in the same place in the hall so I could introduce you all.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_173c5f8nvcm_b.png"><img class="alignnone size-medium wp-image-3203" title="dhj5mk2g_173c5f8nvcm_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_173c5f8nvcm_b-300x231.png" alt="dhj5mk2g_173c5f8nvcm_b" width="300" height="231" /></a></p>
<p><em>Image from Mike&#8217;s ETech presentation</em><br />
<strong><br />
&#8220;To create these new experiences we need to think about the design of both digital devices and infrastructures differently. We need step back from standalone tools and think about what service those tools deliver, then construct new avatars that fit better into people&#8217;s everyday experiences. We also need to step back from our infrastructural products and think about what services they enable. The electrical grid did not first start out as an abstract electrical grid in South Manhattan; it started as a way to deliver electric light. The electric bulb was not a standalone device, it was an avatar of Edison&#8217;s light delivery service and it was, first and foremost, designed to solve a specific problem for a large consumer market. Only then did the infrastructure it created expand to solve other kinds of problems.&#8221; Mike Kuniavsky&#8217;s ETech presentation, 2009</strong></p>
<p><strong><br />
</strong></p>
<h3><strong>Talking With Mike Kuniavsky</strong></h3>
<p><strong> </strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/elizabethandmikeballpost.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/elizabethgoodmanandmikekuniavskyballpost.jpg"><img class="alignnone size-medium wp-image-3280" title="elizabethgoodmanandmikekuniavskyballpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/elizabethgoodmanandmikekuniavskyballpost-300x199.jpg" alt="elizabethgoodmanandmikekuniavskyballpost" width="300" height="199" /></a><br />
</strong></p>
<p><em>Mike Kuniavsky and Elizabeth Goodman playing Bocci after ETech</em></p>
<p>The conversation with Mike began with a discussion about how to encourage participation. Usman Haque was present but he was called to lunch shortly.Â  The question of encouraging participation in deep social change was another recurring theme at ETech.Â  And, as Mike noted in his presentation:</p>
<p><strong>&#8220;The design of these avatars [Kuniavsky's term for objects that are closely tied to services] is quite challenging. They canâ€™t really be as personalized. You just can&#8217;t pimp your City Carshare car. You only get one kind of bike in the Call a Bike program. That&#8217;s an important problem to solve. We love to have our stuff be ours. However, the same technologies can bring that, too. Our key fob can bring our whole world with us, and whether sit down in a minivan, on a chair or in a plane we can bring our world with us. The thing can become our preferred colors, with our favorite music, and a picture of our loved ones on the dahboard, desk, or wall. Is it the same thing as owning it and Â  leaving your stuff in it? No, but it&#8217;s closer.&#8221;<br />
</strong></p>
<p>Moreover:</p>
<p><strong>.. objects have to change at a fundamental level. They have to be designed differently and they have to be described and discussed differently. The â€œownerâ€™sâ€ relationship to the object changes. The very idea of ownership changes. The solid object grows a dotted line that is filled-in as-needed, when-needed, and with the features that are needed. This is not the same thing as renting or co-ownership, its anytime/anywhere nature-enabled by the underlying technology makes these new service objects fundamentally new (Kuniavsky&#8217; presentation at ETech).<br />
</strong><br />
Elizabeth Goodman&#8217;s brilliant presentation at ETech, <a id="eag1" title="Designing for Urban Green Space" href="http://en.oreilly.com/et2009/public/schedule/detail/5562" target="_blank">Designing for Urban Green Space,</a> discussed a study of urban green space volunteership as a way &#8220;to rethink urban green space as a spectrum of places with varying types of ownership and management.&#8221;Â  Mike began the conversation by citing Elizabeth&#8217;s work.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_178gdn22ngf_b.png"><img class="alignnone size-medium wp-image-3208" title="dhj5mk2g_178gdn22ngf_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_178gdn22ngf_b-300x219.png" alt="dhj5mk2g_178gdn22ngf_b" width="300" height="219" /></a></p>
<p><em>Picture from <a href="http://en.oreilly.com/et2009/public/schedule/detail/5562" target="_blank">Elizabeth Goodman&#8217;s presentation</a>.</em></p>
<p><strong>Mike Kuniavsky:</strong> Well what I was saying [re participation], citing my wife Elizabeth Goodman&#8217;s work &#8230;She did all this work at Intel on people&#8217;s health practices and the issues [around] instrumenting people&#8217;s lives in order to produce behavioral change and the problems with that.</p>
<p>The question is how do you, sense to encourage, rather than sense to punish, when all the indicators are going down, like economic indicators, ecological indicators. They&#8217;re just not going to be going up perceptibly in a very long time. You don&#8217;t want to discourage people. The way to create behavioral change is not to essentially keep punishing people for the past. And so I don&#8217;t know if I have a good answer for this, but there is this entire kind of thinking about how do you encourage people to keep doing things even when the actual easy-to-measure indicators like the first order indicators are all pointing down. It&#8217;s the classic thing about how do you get people to stay fit even as they&#8217;re aging. They are never going to be as healthy as they were when they were 50 again.</p>
<p><strong>Usman Haque:</strong> I think you really hit on it when you said it&#8217;s not about the first order but about the second order measurements because that is exactly the kind of thing you want to change. It&#8217;s not that you want to stop it from falling because sometimes it&#8217;s impossible, you want to slow it&#8217;s rate.</p>
<p><strong>Mike Kuniavsky:</strong> Exactly. You want to slow the rate because at the bottom maybe you can start looking at the first order indicator. But you can&#8217;t look at the first order indicator while things are going to hell. And so you can just say it&#8217;s less bad than it would have been. And figuring out how to take the first order sensory data and turn it into this kind of second order data that might be helpful for actually creating behavioral change, because ultimately that&#8217;s what all of this is talking about.</p>
<p><strong>Tish Shute: </strong>This discussion about behavioral change wasn&#8217;t elaborated in your presentation was it?</p>
<p><strong>MK:</strong> I presented on essentiallyÂ  the combination of being able to identify individual objects and the idea of providing services as a way of creating things&#8230; the servicization of things &#8230;turningÂ  things into services is greatly accelerated by network technologies and the ability to track things and what leads this to the potential of having fundamentally different relationships to the devices in our lives and to things like ownership.</p>
<p>Like we now have the technology to create objects that are essentially representatives of services &#8211; things like City Car Share.Â  What you own is not a thing but a possibility space of a thing.Â  This fundamentally changes the design challenges.Â  I am pretty convinced that this is how we should be using a lot of these technologies is to be shifting objects from ownership models to service models.Â  We can do that but there are significant challenges with it. What is happening is that we have had the technology to do this for a while, but we haven&#8217;t be thinking about how to design these services.Â  We haven&#8217;t been thinking about how to design what I call the avatars of these services &#8211; the physical objects that are the manifestation of them, like an ATM is the avatar of a banking service.Â  It is useless without the banking service it is a representative of, essentially.</p>
<p>If you imagine a this as an abstract idea, the ATM pokes out of [the service and into] a specific thing, but so does the bank tellers and so does the web site.</p>
<p><strong>TS:</strong> It seems like this is a major shift in how we conceptualize our economy, culture and even government &#8211; what are the avatars of government?</p>
<p><strong>MK:</strong> I think change in government is very hard. The example I have been using is the light bulb.Â Â  Start by solving a problem. The interesting thing about lightbulbs is that it was not the invention of an incandescent filament that glowed in a vacuum&#8211;that had been invented long before&#8211;it was the system that it was part of.Â  And that is was part of a much larger design project that was created specifically for delivering the service of light to lower Manhattan in 1884.</p>
<p><strong>TS:</strong> The grid hasn&#8217;t changed since Edison right &#8211; one of the earlier speakers mentioned this, that if Edison came back now he would say, &#8220;the grid is where I left it.&#8221;</p>
<p><strong>MK:</strong> My point is that he wasn&#8217;t creating an abstract electrical grid, he was solving a problem by creating a system that had as its avatar &#8211; as its end point this bulb. But the bulb is actually not the system, it is merely the end point.</p>
<p>As we are thinking about the capabilities of these technologies my argument is we have to be designing service systems along that model.</p>
<p><strong>TS:</strong> Web services?</p>
<p><strong>MK:</strong> Not just designing Web services.Â  I am a big fan of thinking about digital tools outside the context of general purpose computing devices. I consider laptops general purpose and I consider phones general purpose.Â  Yes originally the handset started out just as a phone but now it is essentially a computer terminal and now you have netbooks and netbooks are essentially this halfway point between a phone and a laptop because now you are going to get net books with G3 cards.Â  Essentially it is already a big phone.Â  Those are general purpose computing platform, and I am not very interested in those.</p>
<p><strong>TS:</strong> What motivated you to make that move in your thinking?</p>
<p><strong>MK:</strong> I thought it was very narrow kind of thinking.Â  I thought that the costs of computing represented by the technologies in the middle of the Moore&#8217;s Law curve &#8211; rather than on the right &#8211; that the cost of that had dropped so far that it seemed we could be making all kinds of devices that had information processing as part of what it is without being general purpose computing platforms.</p>
<p>The ipod is a good example.Â  The ipod is a computer and you can run linux on it. It has more computing power than an computer did in the seventies. But who cares? The point of it is that you are using that power to solve a problem. You are applying the capabilities of information processing to solve specific problems. I have actually worked on infrastructural stuff. Twenty years ago I was associated with some early distributed computing stuff, then I did ten tears of web site design stuff, but i am essentially done with that. Because what I am really interested in isÂ  creating new kinds of tool, new classes of tools that use information processing as the core of what makes them interesting and valuable.</p>
<p><strong>TS:</strong> Do these tools have to leverage networks to be useful?</p>
<p><strong>MK: </strong> No I think it is possible to use information processing in a small scale without having to be online all the time.Â  That is another one of the big toolboxes.Â  It creates a deep shift in the capabilities of what you can do if you have a network.Â  But the network can be really, really low bandwidth and simple for it still to be useful. You get these things that wake up once a month and spit out a packet with their telemetry.Â  And they are incredibly valuable but they are not what you would normally consider to be an always-on device.Â  It changes what they can do very fundamentally.Â  But it is not this thing that requires there to be blanket wifi.</p>
<p>You can have devices out there and this is the sort of a cliched example but the guy riding a bicycle around with a wifi access point in rural area where you have no infrastructure to do it otherwise.Â  But you have a little computer in every area and as he rides by they will exchange some data.</p>
<p><strong>You don&#8217;t have to have fibre at the curb to really, really make interesting deeply socially effective technological interventions in the world. </strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/aaaroncopetodekurtmikekuniavskypost.jpg"><img class="alignnone size-medium wp-image-3210" title="aaaroncopetodekurtmikekuniavskypost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/aaaroncopetodekurtmikekuniavskypost-300x199.jpg" alt="aaaroncopetodekurtmikekuniavskypost" width="300" height="199" /></a></strong></p>
<p><em><a id="d3_j" title="Aaron Starup Cope," href="http://en.oreilly.com/where2009/public/schedule/speaker/43824" target="_blank">Aaron Straup Cope,</a> Flickr, Tod E. Kurt, and Mike Kuniavsky &#8211; discussing <a id="rzgd" title="The Shape of Alpha" href="http://en.oreilly.com/where2009/public/schedule/detail/7212" target="_blank">The Shape of Alpha</a> (more on this upcoming!)<strong><br />
</strong></em><br />
<strong>MK:</strong> What we are trying to do is to do that.Â  We make a BlinkM &#8211; we make hardware &#8211; you saw my business partner Tod E. Kurt, he does all the heavy engineering and I am the guy who waves his hands around a lot and sends faxes.Â  We came out with our first product a year ago was a smart LED.Â  It is very simple RGB LED, it has a microcontroller and the microcontroller has firmware on it that kind of abstracts out the complexity of incorporating LEDs into a hobbyist product.Â  So you can do arbitrary colors, so it can do smooth fades between any two points in RGB space, you don&#8217;t need to know anything about Pulse Width Modulation or even microcontrollers.Â  You don&#8217;t have to know anything about anything except a little bit about electricity to use the thing. [In addition to <a id="hy-z" title="Blinkm" href="http://thingm.com/products/blinkm.html" target="_blank">BlinkM</a>, <a id="g8y3" title="Blinkm Maxm" href="http://thingm.com/products/blinkm-maxm.html" target="_blank">BlinkM MaxM</a> &#8211; the smart LED, Thingm has developed prototypes for other products such as the <a id="hqwc" title="Winem" href="http://thingm.com/products/winem.html" target="_blank">WineM</a> RFID wine rack and <a href="http://thingm.com/sketches/lovem.html" target="_blank">LoveM LCD chocolate box</a>.]</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_174cf26bcgn_b.png"><img class="alignnone size-medium wp-image-3211" title="dhj5mk2g_174cf26bcgn_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_174cf26bcgn_b-224x300.png" alt="dhj5mk2g_174cf26bcgn_b" width="224" height="300" /></a></p>
<p><strong>TS:</strong> I made a <a href="http://www.arduino.cc/en/Main/ArduinoBoardLilyPad" target="_blank">LilyPad</a> enabled Tshirt yesterday, if I used your LED what difference would that make to my Tshirt?</p>
<p><strong>MK:</strong> You could have the LED without changing the circuit at all, you could have it blink in any pattern, be any color, fade between colors. With our new one which is bigger than the old one, we actually have inputs. You could stick a wire on it or weave it into your shirt, and when you touch the wire it would change the behaviour of the LED.</p>
<p><strong>TS:</strong> Nice, you are giving me even more incentive to finish my T-Shirt. I noticed that Tim O&#8217;Reilly was connecting you to Gavin Starks, CEO of AMEE just now, and Usman Haque of Pachube.Â  What is the connection between you work on Thingm and these projects?</p>
<p><strong>MK:</strong> I think what Gavin&#8217;s doing, as I understand it from Tim, he is essentially creating this new kind of sensor network that monitors electrical usage and allows you to feed it back. What that does is that creates a new kind of data in the data shadow of your house, you refrigerator or whatever. It suddenly grows this extra lobe out in the data world that then has these new capabilities that can be attached to.</p>
<p><strong>TS: </strong>In terms of what you do with ThingM how are these ideas expressed through BlinkM?</p>
<p><strong>MK:</strong> We&#8217;re still building stuff that&#8217;s on a slightly lower level, components. Our corporate goal this year is to make our first product, a stand alone solution to something. One of the easiest things you can do with our technology right now is you can replicate an Ambient Orb in about ten minutes. You could tie into their work. But you could also tie into it in a more subtle way where you could make lights smart so that when the net electricity cost goes above a certain threshold the lights know to dim or to turn off. And that can be dependant on how people use them. So rather than having a light you essentially associate a function or purpose with a light. Then the light knows based on electricity usage when it&#8217;s purpose has high priority enough to be on.</p>
<p>Not all of these ideas pour into our products, we can only afford to make LEDs.</p>
<p><strong>TS:</strong> Still it is amazing how ThingM really is a flagship for what is big and important shift in the way we can relate to stuff. And what about Usman&#8217;s Pachube. Where does ThingM fit with that?</p>
<p><strong>MK:</strong> I see Pachube less as a monolithic service than as a standard for device communication. Essentially it&#8217;s a proposal for interdevice communication, and potentially an easy way for people to define the way devices behave within their own personal ecology of smart devices. It&#8217;s something that&#8217;s in the early stages, and I think the barriers are not technological, the barriers are social. The barriers are understanding what this is for and why to use it. It&#8217;s not about will it work. It&#8217;ll work.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_177pc5g76g5_b.png"><img class="alignnone size-medium wp-image-3213" title="dhj5mk2g_177pc5g76g5_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_177pc5g76g5_b-300x230.png" alt="dhj5mk2g_177pc5g76g5_b" width="300" height="230" /></a></p>
<p><em>Image from Mike&#8217;s ETech presentation &#8211; original image source: Yottamark</em></p>
<p><strong>&#8220;You can, hypothetically, look at any object and know where it was made, what it is made of, what your friends think of it, how much it sells for on Ebay, how to cook it, how to ï¬x it, how to recycle it, whatever. Any information thatâ€™s available about an object can now be available immediately and associated with that object.&#8221; </strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_179fkxx3bg9_b.png"><img class="alignnone size-medium wp-image-3214" title="dhj5mk2g_179fkxx3bg9_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_179fkxx3bg9_b-300x231.png" alt="dhj5mk2g_179fkxx3bg9_b" width="300" height="231" /></a></strong></p>
<p><strong>&#8220;Connect it with location information and you have Location Based Services for anything. This is Cabspotting by Stamen. As Tom Coates says, once we have a handle, you can throw the data around.&#8221; (Kuniavsky)</strong></p>
<p>More to come on Stamen Design later! <a href="http://en.oreilly.com/public/schedule/speaker/2156">Tom Carden</a> (Stamen Design) ran a workshop at ETech 2008, <a id="bcqk" title="&quot;Live, Vast and Deep: Web-native Information Visualization,&quot;" href="http://en.oreilly.com/et2008/public/schedule/detail/1585" target="_blank">&#8220;Live, Vast and Deep: Web-native Information Visualization,&#8221;</a> outlining the process of taking a real data set from an online <span class="caps">API</span> (such as <a href="http://flickr.com/services/api">Flickr</a> or <a href="http://dopplr.pbwiki.com/">Dopplr</a>) and shaping it into an informative, beautiful, and useful interactive graphic presentation and this year, <a href="http://en.oreilly.com/et2009/public/schedule/speaker/3486">Michal Migurski</a> (Stamen Design),  	 	<a href="http://en.oreilly.com/et2009/public/schedule/speaker/40013">Shawn Allen</a> (Stamen Design) gave a workshop on <a id="nbzw" title="&quot;Maps from Scratch: Online Maps from the Ground Up.&quot;" href="http://en.oreilly.com/et2009/public/schedule/detail/5555" target="_blank">&#8220;Maps from Scratch: Online Maps from the Ground Up.&#8221;</a> <a id="k6oi" title="Eric Rodenbeck" href="http://en.oreilly.com/et2009/public/schedule/speaker/2160" target="_blank">Eric Rodenbeck</a>, founder and creative director of Stamen Design, presented on, <a id="q4up" title="&quot;New Data Visualization: Reaching Through Maps.&quot;" href="http://en.oreilly.com/et2009/public/schedule/detail/5438" target="_blank">&#8220;New Data Visualization: Reaching Through Maps.&#8221;</a></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/dhj5mk2g_180g6zstxc4_b.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/ercirodenbeckandshawnallenpost.jpg"><img class="alignnone size-medium wp-image-3279" title="ercirodenbeckandshawnallenpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/03/ercirodenbeckandshawnallenpost-300x199.jpg" alt="ercirodenbeckandshawnallenpost" width="300" height="199" /></a></p>
<p><em>The picture above is of Eric Rodenbeck and Shawn Allen playing Bocci.</em></p>
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		<title>Towards a Newer Urbanism: Talking Cities, Networks, and Publics with Adam Greenfield</title>
		<link>http://www.ugotrade.com/2009/02/27/towards-a-newer-urbanism-talking-cities-networks-and-publics-with-adam-greenfield/</link>
		<comments>http://www.ugotrade.com/2009/02/27/towards-a-newer-urbanism-talking-cities-networks-and-publics-with-adam-greenfield/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 04:28:06 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[crossing digital divides]]></category>
		<category><![CDATA[digital public space]]></category>
		<category><![CDATA[Energy Awareness]]></category>
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		<description><![CDATA[Adam Greenfieldâ€™s new book, The City Is Here For You To Use, is coming soon (photo above by Pepe Makkonen is from Adam Greenfieldâ€™s Flickr stream). Adam told me: â€œIâ€™m aiming at a free v1.0 PDF release on 05 June 2009, with the book shipping as quickly thereafter as humanly possible. There will be a [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/adamgreenfieldpost.jpg"><img class="alignnone size-full wp-image-2970" title="adamgreenfieldpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/adamgreenfieldpost.jpg" alt="adamgreenfieldpost" width="333" height="500" /></a></p>
<p>Adam Greenfieldâ€™s new book, <em><strong><a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank">The City Is Here For You To Use</a></strong></em>, is coming soon (photo above by Pepe Makkonen is from <a id="souo" title="Adam Greenfield's Flickr stream" href="http://www.flickr.com/photos/studies_and_observations/">Adam Greenfieldâ€™s Flickr stream)</a>. Adam told me:</p>
<p style="text-align: left;"><strong>â€œIâ€™m aiming at a free v1.0 PDF release on 05 June 2009, with the book shipping as quickly thereafter as humanly possible. There will be a version zero or public alpha in about six weeks.â€</strong></p>
<p>I am not good at waiting for books I really want to read to arrive. But, on the upside, it brings out my already pretty highly developed investigative instinct. So when Adam very generously agreed to do an interview, impatience turned into delight in tasting what is to come. And Adam is encouraging this kind of engaged anticipation. He writes (<a id="v80w" title="see post" href="http://speedbird.wordpress.com/2009/02/19/of-books-and-unbooks/">see post</a>) that <em>The City Is Here For You To Use</em>, is shaping up:</p>
<p><strong>â€œas something of an <a id="oj:9" title="unbook" href="http://theunbook.com/2009/02/18/what-is-an-unbook/">unbook</a><em> avant la lettre. </em>Itâ€™s why weâ€™ve [<a href="http://www.nurri.com/">Nurri Kim</a> and Adam Greenfield] always insisted on keeping you in the loop as to the bookâ€™s <a href="http://speedbird.wordpress.com/2009/01/22/bookproject-update-005-year-two/">fitful progress</a>, itâ€™s why I take every opportunity to <a href="http://speedbird.wordpress.com/2009/02/14/the-city-is-here-table-of-contents/">test its ideas here</a>, itâ€™s why I make explicit the fact that your response to those ideas is crucial to their evolution and expression. And itâ€™s why, even though the process is inevitably going to result in a static, physical document as one of its manifestations &#8211; and hopefully a very nice one indeed &#8211; weâ€™ve committed to offering a free and freely-downloadable Creative Commons-licensed PDF of every numbered version of <em>The City</em>, from zero onward.</strong></p>
<p><strong>You buy the book if you want the object. The ideas are free.â€</strong></p>
<p>I found the opportunity to ask Adam questions about some of his subtle renderings of technology, culture, and being in urban environments challenging and very illuminating.Â  Although I definitely get the feeling I am asleep at the wheel on some of the critical areas he is thinking and writing on.</p>
<p>Knowing the depth and range of Adam&#8217;s thought in his seminal book, <em><a id="you9" title="Everyware" href="http://www.studies-observations.com/everyware/">Everyware</a></em>, and his blog, <a id="r22r" title="Speedbird" href="http://speedbird.wordpress.com/">Speedbird</a>, before I began the conversation I asked Adam to point me to some of his posts that reflect key ideas he is working on at the moment (Adam has recently posted<em> </em><a href="http://speedbird.wordpress.com/2009/02/14/the-city-is-here-table-of-contents/" target="_blank"><em>The City Is Here</em>: Table of contents</a>).Â  Adam directed me to these three posts.</p>
<p style="text-align: left;"><a href="http://speedbird.wordpress.com/2007/12/09/antisocial-networking/" target="_blank">Antisocial networking</a></p>
<p style="text-align: left;"><a href="http://speedbird.wordpress.com/2008/08/25/more-songs-about-context-and-mood/" target="_blank">More songs about context and mood</a></p>
<p><a href="http://speedbird.wordpress.com/2007/01/29/messenger-space-messenger-body-messenger-mesh/" target="_blank">Messenger, space, messenger body, messenger mesh</a></p>
<p>I may ramble and diverge, as is my nature, but these posts inspired many of the questions I ask.</p>
<p>Adam is currently head of design direction for service and user-interface design at Nokia and living in Helsinki, so I did not have the opportunity to do the interview in person. But I have glimpsed Adamâ€™s world through his Flickr stream and some of these images have found their way into this post. But I suggest you browse Adamâ€™s photography for yourself. I cannot do justice to the thousands of nuanced perceptions of cities, networks and publics you will find there. In the meantime, here are three glyphs of Adam Greenfield that I liked a lot.</p>
<p><strong><em><a id="r315" title="&quot;My favorite shoes&quot;" href="http://www.flickr.com/photos/studies_and_observations/2074835498/">â€œMy favorite shoes,â€</a> <a id="cg3n" title="&quot;My favorite chair,&quot;" href="http://www.flickr.com/photos/studies_and_observations/2074042711/">â€œMy favori</a><a id="cg3n" title="&quot;My favorite chair,&quot;" href="http://www.flickr.com/photos/studies_and_observations/2074042711/">te chairâ€</a> </em></strong><em>and</em><strong><em> </em></strong>photo by Adam Greenfield, <em><strong><a id="cg3n" title="&quot;My favorite chair,&quot;" href="http://www.flickr.com/photos/studies_and_observations/2074042711/"> </a><a id="vjz1" title="&quot;Favoriteplace&quot;" href="http://www.flickr.com/photos/studies_and_observations/1849426174/">â€œFavoriteplaceâ€</a></strong></em></p>
<p><strong><em><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/favoriteshoespost.jpg"><img class="alignnone size-full wp-image-2984" title="favoriteshoespost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/favoriteshoespost.jpg" alt="favoriteshoespost" width="225" height="225" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/favoritechair1.gif"><img class="alignnone size-medium wp-image-2975" title="favoritechair1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/favoritechair1-300x225.gif" alt="favoritechair1" width="300" height="225" /></a></em></strong></p>
<p><a href="../wp-content/uploads/2009/02/favoriteplace.jpg"><br />
</a><br />
<a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/favoriteplace2.jpg"><img class="alignnone size-medium wp-image-2992" title="favoriteplace2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/favoriteplace2-300x225.jpg" alt="favoriteplace2" width="300" height="225" /></a></p>
<h3>A Conversation (in gdoc) with Adam Greenfield</h3>
<p><strong> Tish Shute:</strong> Could you explain a little about the evolution of your thoughts on urban environments, ubicomp and interaction design? What shifts in your thinking have taken place over the last few years re the dawning of the age of ubiquitous computing? It is a couple of years now since <a href="http://www.studies-observations.com/everyware/" target="_blank"><em>Everyware</em></a>, what aspects of the uptake of <em>Everyware</em> have most surprised, disappointed or inspired you? Which of the many thesis you discuss in <em>Everyware</em> have become the most crucial for <a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank"><em>The City Is Here For You To Use</em>?</a></p>
<p><strong>Adam Greenfield: You know, thereâ€™s a little passage in the liner notes to the second Throbbing Gristle album that I always think of when Iâ€™m asked questions along these lines. As part of their stance, theyâ€™d adopted the dry tone of a corporate annual report, and the preamble began by saying, â€œSince our last report to you, many things have changed. Indeed, it would be foolish to assume that it could be otherwise.â€ And I think thatâ€™s just exactly right: the world keeps moving, and the positions weâ€™d staked ourselves to not so long ago may no longer be correct, or even relevant, to the one we find ourselves inhabiting now.<br />
</strong><br />
<strong>So, first, I think itâ€™s important to cop to all the places in <em>Everyware</em> where I just outright got things wrong. Thereâ€™s a passage in Thesis 50, for example, where I unaccountably mock the idea that â€œthe mobile phoneâ€¦will do splendidly as a mediating artifact for the delivery of [ubiquitous] services.â€ OK, this was admittedly written in a pre-iPhone world &#8211; and was correct <em>for</em> that world &#8211; but you can really see my parochialism showing here. It took the iPhone to make the proposition as blazingly self-evident to me in North America as it had been for quite some time to folks in Europe and Asia.</strong></p>
<p><strong>Having said that, though, I think Iâ€™m justified in taking a little pride in what the book got right. The broader trends the book set out to discuss &#8211; the colonization of everyday life by information processing &#8211; well, take a good look around you. And so one of the points of departure for the new book is taking everything posited in <em>Everyware</em> as a given: the urban environment, and most everything in it as well, has been provisioned with the kind of abilities you mention. So what now?</strong></p>
<p><strong>How do you go about designing informatic systems so they donâ€™t undermine the wonderful things about cities? How do you design cities so they can incorporate networked informatics to greatest advantage? How, especially, do you accomplish these things when the disciplinary communities involved barely speak the same language? And how do you keep everyoneâ€™s eyes on the prize, which is the ordinary human being asked to make sense of these new propositions? These are the questions<em> </em><em>The City Is Here For You To Use </em>sets out to address.</strong></p>
<p><strong><em><br />
</em></strong></p>
<p><a href="../wp-content/uploads/2009/02/adamgreenfieldthelonghere.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/adamgreenfieldthelonghere.jpg"><img class="alignnone size-full wp-image-2993" title="adamgreenfieldthelonghere" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/adamgreenfieldthelonghere.jpg" alt="adamgreenfieldthelonghere" width="500" height="321" /></a></p>
<p><em>Adam talking about the <a href="http://www.flickr.com/photos/studies_and_observations/3181518615/" target="_blank">â€œLe Long Iciâ€</a> in Paris (also see Adamâ€™s post, <a href="http://speedbird.wordpress.com/2008/05/04/the-long-here-and-the-big-now/" target="_blank">â€œThe long here and the big nowâ€</a>)</em><strong></strong></p>
<p><strong>TS:</strong> You mention that the hardest parts ofÂ  producing <a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank"><em>The City Is Here For You To Use</em></a> wasnâ€™t <em><strong>â€œkeeping on top of all the emergent manifestations of urban informatics, or even developing a satisfying spinal argument about their significanceâ€</strong></em> but getting the voice right.Â  It seems that now is the perfect time for a book that would really speak to a wide audience.Â  But also it seems that the city that is here for you to use is manifesting quite differently in different parts of the world?Â  You seem to be somewhat of a nomad, Japan to NYC to Helsinki.Â  Can putting together different views of urban informatics give us more depth perception on the emergence of ubiquitous computing?</p>
<p><strong>AG: Thereâ€™s no question in my mind that the long-term experience of everyday life in Tokyo, New York, and now Helsinki has been an invaluable asset to me, as I imagine it would be to anybody interested in thinking or writing about the networked city. Itâ€™s given me a certain amount of parallax, you know? And that, in turn, throws a really interesting light onto how the selfsame technology can appear in substantially different guises in different social contexts.</strong></p>
<p><strong>But explaining those things &#8211; those complicated, delicate negotiations &#8211; getting them right, doing them justice, doing so in a way that doesnâ€™t dumb anything down, and still remaining accessible? Itâ€™s a challenge, let me tell you. You want to remain approachable and humane, but you also want to explain things like different jurisprudential takes on property, or how advocates of RESTful architectures think that REST is the reason why Internet adoption spread as rapidly as it did. If you want to enjoy even one chance in a hundred of getting your message across, youâ€™ve got to start with an understanding that those subjects are MEGO territory for most people &#8211; whether they hail from Shibuya, Shoreditch or San Pedro.</strong></p>
<p><a href="../wp-content/uploads/2009/02/everywareicon.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/everywareicon.jpg"><img class="alignnone size-full wp-image-2996" title="everywareicon" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/everywareicon.jpg" alt="everywareicon" width="136" height="135" /></a></p>
<p><em><strong><a href="http://www.flickr.com/photos/studies_and_observations/89045331/" target="_blank">Everyware icons: Information processing dissolving into behavior</a></strong></em><em><strong> </strong>(Icons inspired by <a href="http://www.elasticspace.com/" target="_blank">Timo Arnall</a>; design by Adam Greenfield and <a href="http://www.nurri.com/">Nurri Kim</a>).Â  [Adam notes on his Flickr page that he tweaked <a href="http://www.flickr.com/search/?w=14112399%40N00&amp;q=everyware+icons&amp;m=text" target="_blank">these icons </a>as section headers for </em><em><a href="http://www.studies-observations.com/everyware/" target="_blank"><em>Everyware</em></a></em><em>]</em></p>
<p><strong>TS:</strong> Could you explain more about what you term â€œontoâ€ and â€œontomeâ€ and how this differs from spimes and spime wrangling?<strong><br />
</strong><strong><br />
AG: You know, I never did get to develop that idea as much as I would have liked. In my mind, at least, â€œontomeâ€ referred to the totality &#8211; the global environment of addressable, queryable, scriptable objects. (An â€œonto,â€ then, would be any given such object.) I guess I was looking for words that would do two things: allow us to distinguish between the instantiation and the class, and leave us with a better word than â€œspime.â€</strong></p>
<p><strong>TS: </strong>When you say better word than spime this is this becauseâ€¦.<br />
<strong><br />
AG: Euphony, primarily. : . )</strong></p>
<p><strong>TS:</strong> When I first used the Android app,Â  <a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a>, on Broadway, NYC &#8211; a street I have traveled thousands and thousands of times, and it offered up new information about itself, it was definitely an â€œOMG this is big!â€ moment for me. Like the first time I clicked on a screen and Amazon sent out a book in the early nineties (something so ordinary now it seems impossible that it was exciting but I remember it was to me!). But if I understand <a href="http://speedbird.wordpress.com/2008/08/19/worth-a-thousand-words-etc/" target="_blank">your post here</a> correctly, isnâ€™t Android with compass the first easy-to-use context-aware mediator for wrangling onto, ontome and spimes?<strong><br />
</strong><br />
<strong>AG: Wikitude sure looks pretty impressive, and maybe even useful. But I would never, ever call it â€œcontext-aware.â€<br />
</strong><br />
<strong>To my mind, at least two more things would need to happen before we could comfortably think of it a â€œcontext-aware spime wrangler.â€ First, the buildings and other public objects around you would actually have to be spimy &#8211; theyâ€™d have to report something of their past and current state to the network. And then, some application running on your phone would somehow have to cross-reference that state information with some fact about your current state of being, and deliver you relevant information.</strong></p>
<p><strong>S</strong><strong>o, letâ€™s take your Wikitude example. Youâ€™re walking down Broadway and you pass an unfamiliar building, and for whatever reason you want to know more about it. Your phone pings the buildingâ€™s dynamic self-description, and it replies to the effect that Andy Warhol had his Factory there between 1973 and 1984. If Wikitude chooses to share this particular piece of information with you, and not some other potentially germane factoid from the buildingâ€™s history, on the strength of the fact that â€œThe Velvet Underground and Nicoâ€ was in your last.fm playlist? That would constitute some small measure of context-awareness.</strong></p>
<p><strong>But you see how hard we had to try just to come up with an example, how forced it is, how</strong><em><strong> so-what. </strong></em><strong>And I have to say that &#8211; short of some infinitely supple system that really could model your innermost desires ahead of real time, and present appropriate responses to them &#8211; most so-called â€œcontext-awareâ€ applications and services are like this. Theyâ€™re either trivial, or wildly overambitious.</strong></p>
<p><strong>Maybe we donâ€™t need for things to be context-aware for them to be useful, anyway. Certainly a great many objects in the world are starting to report their own status, and many more will do so in the fullness of time. And for the most part, all youâ€™ll need to avail yourself of them is a Web browser running on a device that knows where it is in the world. An iPhone or an Android device will work splendidly &#8211; I called the iPhone â€œthe first real everyware deviceâ€ the day it came out and I was able to play with it for the first time &#8211; and in that way, the answer to your question is â€œyes.â€ Not to be longwinded or anything. ; . )</strong></p>
<p><a href="../wp-content/uploads/2009/02/objectwithimperceptibleproperties.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/objectwithimperceptibleproperties.jpg"><img class="alignnone size-medium wp-image-3000" title="objectwithimperceptibleproperties" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/objectwithimperceptibleproperties-300x212.jpg" alt="objectwithimperceptibleproperties" width="300" height="212" /></a></p>
<p><em><a href="http://www.flickr.com/photos/studies_and_observations/206984090/#DiscussPhoto" target="_blank">This Object has imperceptible properties. </a> [Adam notes on his Flickr page: &#8220;This is a custom RFID-enabled transit pass that <a href="http://www.elasticspace.com/" target="_blank">Timo Arnall </a>had made up for me here in Seoul. I&#8217;ve (clumsily) tagged it with the icon that Nurri and I developed to represent just such emergent situations as this in the everyware milieu &#8211; that there&#8217;s no way for anyone to understand that this object has puissance beyond the obvious simply by examining it.&#8221;]</em></p>
<p><strong>TS: </strong>It seems thatÂ  we are just at the beginning of understanding how to create networks of spimes (e.g. <a href="http://www.pachube.com/" target="_blank">Pachube</a>). Gavin Starks of <a id="ya:2" title="AMEE" href="http://www.amee.com/">AMEE</a> (â€the worldâ€™s energy meterâ€) once suggested to me that AMEE could be described as a facilitator of networked spimes (everything will have an energy identity). I think you may be familiar with AMEE because you keynoted next to Gavin at<a href="http://2007.xtech.org/public/schedule/grid/2007-05-16" target="_blank"> Xtech 2007</a>.</p>
<p>I would be interested to hear your thoughts on AMEE?</p>
<p>When <a href="http://speedbird.wordpress.com/2008/08/19/worth-a-thousand-words-etc/" target="_blank">you discussed onto and ontome in this post</a>, you noted:</p>
<blockquote><p><em><strong>â€œThe greater part of the places and things we find in the world will be provided with the ability to speak and account for themselves. That theyâ€™ll constitute a coherent environment, an <a href="http://www.graphpaper.com/2006/03-23_a-spime-is-a-species">ontome</a> of <a href="http://flickr.com/photos/studies_and_observations/89092744/">self-describing networked objects</a>, and that weâ€™ll find having some means of handling <a href="http://web.archive.org/web/20050117141647/www.v-2.org/greenfieldspime.pdf">the information flowing off of them</a> very useful indeed.â€</strong></em></p></blockquote>
<p>Is the idea of â€œenergy identityâ€ that AMEE proposes an ontome?Â  <em><br />
<strong><br />
</strong></em><strong>AG: See below for a prÃ©cis of my feelings regarding environmental/sustainability initiatives, AMEE included. Uhâ€¦is AMEE an ontome? No. Thereâ€™s just one ontome, and itâ€™s coextensive with what folks now call the Internet of Things. It sounds like individual AMEE sensors would be â€œontos.â€</strong></p>
<p><strong>But I think the difficulty weâ€™re having is a pretty good indicator that the terminology is more trouble than itâ€™s worth. Sometimes a coinage, as satisfying as it may be lexically, just doesnâ€™t work for people. These days Iâ€™m trying to get out of the neologism trade.</strong></p>
<p><strong>TS: </strong>I know <a href="http://www.ugotrade.com/2009/01/28/pachube-patching-the-planet-interview-with-usman-haque/" target="_blank">when Usman Haque talks about Pachube</a> he talks about spimes and spime wrangling. I asked Usman for his thoughts on spimes and onto/ontome and he gave me some comments.</p>
<p><strong>Usman Haque:</strong> I think I had somehow missed the conversation about onto and ontome but backtracked through blog posts to piece it together (unfortunately some posts at v-2 and Studies &amp; Observations no longer exist!). There are a couple of things that have made me uncomfortable about the word â€™spimeâ€™: (a) the fact that it might be too easy to confuse with an â€œobjectâ€. A â€™spimeâ€™ should also encompass relationships between things, and not just the â€œthingnessâ€ itself. (b) the sound of it (as Adam noted above). But then I am reminded of that horrible gooey interface used to plug into people in <a href="http://www.imdb.com/title/tt0120907/">eXistenZ</a> &#8211; it somehow seems appropriate that it should be a horrible gooey word, and not something that can disappear politelyâ€¦ So I like onto/ontome because it speaks to my first concern about â€™spimeâ€™; but my second concern, it turns out, is not the problem I thought it was, and so onto/ontome might beâ€¦ ahemâ€¦ too euphonic! On the question of this thing people are calling the â€œInternet of Thingsâ€, Iâ€™ve tried in lectures to reframe it as the â€œEcosystem of Environmentsâ€. Further, Vlad Trifa makes a delicious point that just as â€˜webâ€™ is different from â€˜internetâ€™, so too should we consider the â€œWeb of Thingsâ€<strong> </strong>rather than the â€œInternet of Thingsâ€, something I agree with.</p>
<p><strong>TS: </strong>It seems like this point about the difference between â€œthe web of thingsâ€ and the â€œinternet of thingsâ€ is pretty important?<br />
<strong><br />
AG: The parallel distinction between Web and Internet sure is! Theyâ€™re two completely different things, right? And http is far from the only protocol that runs over the Internet. Now, as to what Vlad means by extending this particular distinction to the domain of networked objects, I donâ€™t yet know, I havenâ€™t had time to check it out. But sure, in principle Iâ€™d totally be willing to go along with the idea that thereâ€™s a meaningful distinction between two environments named that way.</strong></p>
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<p><em><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/everywareicon3.jpg"><img class="alignnone size-full wp-image-3010" title="everywareicon3" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/everywareicon3.jpg" alt="everywareicon3" width="142" height="139" /></a><br />
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<p><em><a href="http://www.flickr.com/photos/studies_and_observations/89045326/in/photostream/" target="_blank">No information is collected here; network dead zone</a></em></p>
<p><strong>TS: </strong>I was just going over <a id="yo_s" title="Greenfield's principles of ubiquitous computing" href="http://www.we-make-money-not-art.com/archives/2006/10/adam-greenfield.php">Greenfieldâ€™s principles of ubiquitous computing</a>.Â  I am not sure that I see any current manifestations of ubicomp that hold to these priniciples yet?</p>
<p><strong>AG: Oh, sure there are. Look at the work Tom Coates has done on <a href="http://fireeagle.yahoo.net/" target="_blank">Yahoo!â€™s Fire Eagle</a>; look at <a href="http://www.dopplr.com/" target="_blank">Dopplr</a>. And look at some of the steps other, less compassionate developers (e.g. Facebook) have been forced to take by their own users.</strong></p>
<p><strong>Look, those principles are just codifications of common sense and basic neighborly virtues, expressed in language appropriate to the domain of application. The best, smartest and most ethical developers have never needed guidelines to do the right thing. But especially inside companies and other complex organizations, people who want to implement compassion in their design of a technical system may occasionally find it useful to have some color of authority to invoke in their struggles</strong><strong>. Thatâ€™s all those five principles are there for, and Iâ€™m well satisfied that people have been able to use them that way.</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/smarthome.jpg"><img class="alignnone size-medium wp-image-3005" title="smarthome" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/smarthome-300x225.jpg" alt="smarthome" width="300" height="225" /></a><a href="http://www.flickr.com/photos/studies_and_observations/501331002/" target="_blank"><br />
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<p><em><a href="http://www.flickr.com/photos/studies_and_observations/501331002/" target="_blank">Boffiâ€™s take on the smart home</a>- photo by Adam Greenfield</em></p>
<p><strong>TS:</strong> In your post, <a id="klme" title="More Songs About Context And Mood" href="http://speedbird.wordpress.com/2008/08/25/more-songs-about-context-and-mood/">More Songs About Context And Mood,</a> you suggest a direction for interaction design that you point out is not far from Yvonne Rogersâ€™ ideas in â€œMoving on from Weiserâ€ about a switch in goal of ubicomp from Weiserâ€™s vision of calm living (â€computers appearing when needed and disappearing when notâ€) to engaged living &#8211; ubicomp technologies not designed to to do things for people but to help people engage more actively in things that they do (ensembles, ecologies of resources).</p>
<p>You also suggest interaction designers should be:</p>
<blockquote><p><strong><em>&#8220;parsimonious about the interaction design challenges our organizations do take on, with an eye toward reducing the complications of context (and the attendant opportunities for default, misunderstanding, misfire, time-wasting, and humiliation) to some manageable minimum.&#8221;</em></strong></p></blockquote>
<p>As you have pointed out, â€œwe donâ€™t do â€œsmartâ€ very well yet.â€ But paradoxically smart grids, smart homes, smart products etc. etc. are ubiquitously coming to market right now.</p>
<p>Yvonne Rogers suggests interaction designers should be:</p>
<blockquote><p><em>moving from a mindset that wants to make the environment smart and proactive to one that enables people, themselves, to be smarter and proactive in their everyday and working practices</em><em> </em></p></blockquote>
<p>What areas might interaction designers most productively direct their attention towards?<br />
<strong></strong></p>
<p><strong>AG: You note that things called â€œsmart homesâ€ and â€œsmart productsâ€ are coming onto the market, and that sure would seem to be the case. But as to whether or not these things are genuinely smart, we donâ€™t have anything more to go on than the marketing departmentâ€™s word. I think you can already see that I tend to take language very seriously, and I really donâ€™t uses like the â€œsmartâ€ here, or the â€œawareâ€ in â€œcontext-aware.â€ They overpromise, they cannot help to set us up for failure and disappointment.</strong></p>
<p><strong>You know what Iâ€™d really like to see interaction design wrestle with? I would love to see a rigorous, no-holds-barred examination of the complexities of the self and its performance in everyday life, and how these condition our use of public space (and personal media in public space). I would love to see the development of ostensibly â€œsocialâ€ platforms informed by some kind of reckoning with issues like vulnerability, dishonesty, the fact of power dynamics. In other words, before we deign to go about â€œhelpingâ€ people, wouldnâ€™t it be lovely if we understood what they perceived themselves as needing help with, and why?</strong></p>
<p><strong>Iâ€™d also pay good money to see talented interaction designers turn their efforts toward tools for the support of deliberative democracy, for the navigation of complex multivariate decision spaces, and for conflict resolution.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/locativeasamood.jpg"><img class="alignnone size-full wp-image-3071" title="locativeasamood" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/locativeasamood.jpg" alt="locativeasamood" width="500" height="375" /></a><a href="http://flickr.com/photos/studies_and_observations/2521894341/" target="_blank"><br />
</a></strong></p>
<p><em><a href="http://flickr.com/photos/studies_and_observations/2521894341/" target="_blank">Locative is a mood</a> &#8211; photo by Adam Greenfield</em><strong><br />
</strong></p>
<p><strong>TS:</strong> I know you said this would take too long to explain but I couldnâ€™t help noticing that you seem to be, perhaps, skeptical about the role of everyware can play in sustainable living and yet, it seems at the moment, in the hacker and business communities at least, the role of everyware in reducing carbon footprint/energy management etc, is the great green hope?</p>
<p>Will everyware enable or hinder fundamental changes at the level of culture and identity necessary to support the urgent global need &#8211; â€œto consume less and redefine prosperity?â€<strong><br />
</strong><br />
<strong>AG: Iâ€™m not skeptical about the potential of ubiquitous systems to meter energy use, and maybe even incentivize some reduction in that use &#8211; not at all. Iâ€™m simply not convinced that anything we do will make any difference.</strong></p>
<p><strong>Look, I think we really, seriously screwed the pooch on this. We have fouled the nest so thoroughly and in so many ways that I would be absolutely shocked if humanity comes out the other end of this century with any level of organization above that of clans and villages.</strong><strong> Itâ€™s not just carbon emissions and global warming, itâ€™s depleted soil fertility, itâ€™s synthetic estrogens bioaccumulating in the aquatic food chain</strong><strong>, itâ€™s our inability to stop using antibiotics in a way that gives rise to multi-drug-resistance in microbes</strong><strong>. </strong></p>
<p><strong>Any one of these threats in isolation would pose a challenge to our ability to collectively identify and respond to it, as itâ€™s clear anthropogenic global warming already does. Put all of these things together, assess the total threat they pose in the light of our societiesâ€™ willingness and/or capacity to reckon with them, and I think any moderately knowledgeable and intellectually honest person has to conclude that itâ€™s more or less â€œgame over, manâ€ &#8211; that sometime in the next sixty years or so a convergence of Extremely Bad Circumstances is going to put an effective end to our ability to conduct highly ordered and highly energy-intensive civilization on this planet, for something on the order of thousands of years to come.</strong></p>
<p><strong>So (sorry <em>again</em>, Bruce) I just donâ€™t buy the idea that weâ€™re going to consume our way to Ecotopia. Nor is any symbolic act of abjection on my part going to postpone the inevitable by so much as a second, nor would such a sacrifice do anything meaningful to improve anybody elseâ€™s outcomes. Iâ€™d rather live comfortably &#8211; hopefully not obscenely so &#8211; in the years we have remaining to us, use my skills as they are most valuable to people, and cherish each moment for what it uniquely offers.</strong></p>
<p><strong>Maybe some people would find that prospect morbid, or nihilistic, but I find it kind of inspiring. It becomes even more crucial that we not waste the little time we do have on broken systems, broken ways of doing things. The primary question for the designers of urban informatics under such circumstances is to design systems that underwrite autonomy, that allow people to make the best and wisest and most resonant use of whatever time they have left on the planet. And who knows? That effort may bear fruit in ways we have no way of anticipating at the moment. As it says in the Quâ€™ran, gorgeously: â€œAt the end of the world, plant a tree.â€</strong></p>
<p><strong><a href="../wp-content/uploads/2009/02/biowall2.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/biowall2.jpg"><img class="alignnone size-full wp-image-3008" title="biowall2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/biowall2.jpg" alt="biowall2" width="375" height="500" /></a><br />
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<p><em><a href="http://www.flickr.com/search/?q=biowall&amp;w=14112399%40N00" target="_blank">Biowall! </a>- photo by Adam Greenfield</em></p>
<p><strong>TS: </strong>In <a href="http://speedbird.wordpress.com/2007/12/09/antisocial-networking/" target="_blank">your post â€œAntisocial Networking,â€</a> you make some telling comments on the sorry state of social networking systems.</p>
<div style="margin-left: 40px;"><strong><em>â€œAll</em> <em>social-networking systems, as currently designed, demonstrably create social awkwardnesses that did not, and could not, exist before. All social-networking systems constrain, by design and intention, any expression of the full band of human relationship types to a very few crude options &#8211; and those static! A wiser response to them would be to recognize that, in the words of the old movie, â€œthe only way to win is not to play.â€</em></strong></div>
<p>But you do also state:</p>
<div style="margin-left: 40px;"><strong><em>â€œBut itâ€™s past time for me to acknowledge that while the discourse of social networking may at first blush seem marginal to my core concerns, itâ€™s far more central to those concerns than I might wish.â€</em></strong></div>
<p>Which of your concerns is social networking more central to than you might wish and why?</p>
<p><strong>AG: Well, you know Iâ€™m interested in social interaction, interpersonal behavior, and in how these things play out in networked environments. Thereâ€™s virtually no way for me to avoid dealing with Facebook, as wretched as I think it is</strong><strong>.</strong></p>
<p><strong>Facebook is pretty hegemonic, in that its reach and influence extend further than the universe of people who use it. I bump up against it constantly, in a few different ways. People send me links I canâ€™t access, because Iâ€™m not on Facebook. People spend time and energy trying to convince me that Iâ€™m really missing out, because Iâ€™m not on Facebook. The last few months, thereâ€™s even been a few people who feel justified in expressing some kind of </strong><strong>exasperation, that theyâ€™re really pissed offâ€¦because they canâ€™t find me on Facebook. Itâ€™s become the sovereign interface to any kind of life in public</strong><strong>, and as a result a great many people donâ€™t question its modes, tropes and metaphors.</strong></p>
<p><strong>So when it comes time to build some kind of situated interpersonal mediation framework, some kind of intervention in the fabric of the city, those are the tropes they reach for: accounts, profiles, friend counts, friendings and unfriendings, nudges and pokes. And as a member of a team tasked with the design of such systems, as a potential user of them, and certainly as someone exposed to the social rhetoric flowing downstream from their use, you bet these tropes become central to my concerns.</strong></p>
<p><strong>But what if we admitted that Facebook and the whole paradigm itâ€™s built on are broken? What would things look like if we started from a more sensitive understanding of the interaction between self and others? Say, the understanding Erving Goffman was offering us as far back as the late 1950s? Then youâ€™d understand the need for provisions like a â€œbackstage,â€ a place to swap out one mask for another, the ability to present oneself differently to different communities and networks. Thatâ€™s what Iâ€™m interested in exploring.</strong></p>
<p><strong>TS: </strong>Social networking systems in their current form are crude and express a very narrow bandwidth of human relationship. But already people are connecting everywareâ€™s networked social acts to existing social networking systems. At the ITP winter show there was <a id="eo:2" title="kickbee" href="http://gizmodo.com/5109297/kickbee-now-the-world-can-know-what-your-fetus-is-up-to">kickbee</a> &#8211; networked fetal communication (and <a id="kwj6" title="tweetmobile" href="http://tweetmobile.com/">tweetmobile</a> which used twitter as an acctuator for an ambient display) and green everyware (energy monitoring) is showing up in a number forms on existing social networks. But rather than just hooking up everyware to these existing flawed social network systems, does everyware require a reimagining of networked social interactions and social networking systems?<strong><br />
</strong><br />
<strong>AG: Thatâ€™s a great question, and I think the answer is clearly â€œyes.â€ Itâ€™s one thing to confine the consequences of that brokenness to the Web, and entirely another to let it bleed out into the world.</strong></p>
<p><strong>Does that mean any such reimagining is <em>going</em> to happen, that people will somehow refrain from plugging real-world outputs into these terribly flawed frameworks? Not a chance in hell. Itâ€™s too late to put a fence on that particular cliff. But maybe thereâ€™s still time to park an ambulance in the valley</strong><strong> below.</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/earthssurface.jpg"><img class="alignnone size-full wp-image-3074" title="earthssurface" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/earthssurface.jpg" alt="earthssurface" width="375" height="500" /></a></p>
<p><em><a href="http://flickr.com/photos/studies_and_observations/2970558731/" target="_blank">&#8220;A graphic representation of a portion of the Earth&#8217;s surface, as seen from above&#8221;</a> &#8211; photo by Adam Greenfield<br />
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<p><strong>TS: </strong>I saw you tweet that you met Usman Haque from <a href="http://www.pachube.com/" target="_blank">Pachube</a> recently. What do you find most interesting about Pachube and <a href="http://www.eeml.org/" target="_blank">EEML</a>? Will you design a project for Pachube to push the conversation further?Â  Did Usman ask you to take a role in the future of Pachube. How does Pachube enable the vision of<em> <a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank"> The City Is Here For You To Use</a></em>? I could go on for ever with questions,Â  so please do tell!</p>
<p><strong>AG: OK, I should probably reiterate that my fundamental interest is in people, and in what they choose to make and do with technology, not the technology itself. For the last few years, Iâ€™ve particularly been trying to understand how people interact with each other and with the urban environments around them when those environments have been provisioned with the ability to gather, process and take action on data. And this is how I come about my interest in what Usman is up to with Pachube, because those â€œgather,â€ â€œprocessâ€ and â€œtake action uponâ€ functions are generally accomplished by different systems, designed by different groups of people, at different times and to different ends. What Pachube aims to do is make the difficult and not-particularly-glamorous work of connecting these pieces a whole lot easier.</strong></p>
<p><strong>Think of it as a step toward enabling the ontome, this so-called Internet of Things we&#8217;ve been talking about, the same way basic protocols like HTTP and HTML enabled the wildfire spread of the Internet weâ€™re familiar with. What Pachube offers is a way &#8211; a relatively straightforward and self-explanatory way &#8211; to plug any given compatible input into a similarly compatible output. So if youâ€™ve got an air-quality sensor or a soil-pH sensor or a personal biometric monitor, you can plug it into Pachube, and someone else can grab the data those things generate and use it to drive a visualization, or the state of a physical system like a window, or whatever else they can imagine. Itâ€™s as close as anyoneâ€™s yet come to providing a plug-and-play backbone for the creation of responsive environments.</strong></p>
<p><strong>And I think itâ€™s absolutely brilliant that itâ€™s designed to work with Arduino and Processing, two lightweight, open-source frameworks that hobbyists and researchers (and even one or two more serious developers) around the world are already using to build things. (Arduinoâ€™s a kit of parts for doing basic physical computing &#8211; using data to drive lights, motors, and other actuators that have effect out here in the world &#8211; while Processing is a very accessible language to do dynamic and interactive graphics for screen-based media). Given both its openness and modularity, and its willingness to build on top of the very popular frameworks that already exist, Iâ€™m very excited to see what people make of and with Pachube.</strong></p>
<p><strong>I have to be honest and admit that personally, I couldnâ€™t really care less about the environmental angle, for reasons that I went into at embarrassing length above. What Iâ€™m engaged by in Usmanâ€™s work is the idea that Pachube is helping to create an open platform for people to share data more readily. And while, no, he hasnâ€™t explicitly asked me to take any particular stake in things, Iâ€™m always happy to lend a hand in whatever way would be most useful. I think itâ€™s a project worth supporting.</strong></p>
<p><strong>As to how Pachube enables some of the ideas in</strong><em><strong> The City Is Here</strong></em><strong>, the answer has to do with the bookâ€™s call for every â€œpublic objectâ€ &#8211; every lamppost, bus shelter, commercial faÃ§ade, and so forth &#8211; to support an open API. Somethingâ€™s got to string all those objects together, present them to people as resources to be taken up and used, and Usmanâ€™s offered us a critical first step in that direction.</strong><em><strong><br />
</strong></em><br />
<strong>TS:</strong> Usman suggested, it might be interesting to ask you about â€œthe tension between â€˜couldâ€™ and â€™should.â€™</p>
<p><strong>Usman Haque: </strong>There are a whole bunch of things that we â€œcanâ€ do, technologically speaking; how do we decide what we â€™shouldâ€™ do, as we find ourselves in an age where we can build almost anything we can imagineâ€¦? particularly with reference to technology/privacy/security triumvirate. e.g., leaving aside that the majority of the world is *not* in the technology â€˜paradiseâ€™ that weâ€™re in, here in the west, only a small fraction of people are currently producing the technology that the rest of us use; one aim is to get people more engaged in the productive process, but, in a sense that will also mean the whole wide ecosystem of technology will be even bigger, both â€œgoodâ€ stuff and â€œbadâ€ (that qualification firmly placed on how itâ€™s used), as opposed to now when we can focus on quite specific things that government &amp; industry are doing and saying â€œthat shouldnâ€™t be happeningâ€¦.â€. part of this relates to something <span class="nfakPe">adam </span>said on his blogÂ  in the comments (see <a href="http://speedbird.wordpress.com/2007/12/02/urban-computing-pamphlet-is-go/" target="_blank">here</a>).â€Â <strong><a href="http://speedbird.wordpress.com/2007/12/02/urban-computing-pamphlet-is-go/" target="_blank"> </a></strong></p>
<p><strong>AG: I think the first part of answering that question has to involve figuring out who â€œweâ€ are in any given situation. A â€œweâ€ composed of seven Helsinki-based Linux developers would most likely arrive at very different answers than the United States Air Force Materiel Command or Samsungâ€™s board of directors, right? So clearly, a first challenge is getting to some kind of pragmatically useful alignment between those local and occasionally even painfully parochial perspectives with whatâ€™s best for the Big We. And this challenge is only going to become more vexing as the ability to imagine, design, build and deploy informatic componentry gets more and more widely distributed. In this respect the spread of simple, modular, low-barrier-to-entry tools only makes things worse!</strong></p>
<p><strong>The primary issue that I can see here is that the inherent clock speed of technical development is so very much faster than that of any meaningful deliberative process â€œweâ€ might bring to bear on it. A concomitant concern is that the sources of technical innovation and production are now so widely distributed that you can be reasonably certain that somebody, somewhere will implement any given technically feasible idea, no matter how offensive, poorly thought-out, socially disruptive or frankly stupid. A public toilet you have to SMS to unlock and use? A â€œFriend Finderâ€ visualization with high locational precision and no privacy features whatsoever? A first-person rape-simulation â€œgameâ€? A clunky brown iPod knockoff? Somebody thought each one of these things was worth the time, expense and effort to actually go about making it. They exist.</strong></p>
<p><strong>But Iâ€™m pretty old-fashioned in some ways, in that I think the good old Habermasian idea of the public sphere still has some life left in it. And I think it should be self-evident by now that thereâ€™s no necessary contradiction between even the newest (cough) â€œsocial mediaâ€ and the formation of such a sphere. So youâ€™ve provided a forum, and in it I get to express my belief that these things are stupid and pointless and probably should not have been built. And if somebody gets all het up about that, they can argue right back at me in comments. And eventually one or another of these positions begins to tell, in terms of regulation, legislation, and other tools of the juridical order, in terms of protest campaigns or organized boycotts or litigationâ€¦in terms of nonexistent sales!</strong></p>
<p><strong>Thereâ€™s nothing new in any of this, of course, though indubitably some of the dynamics are amplified or accelerated by e-mail, Twitter and YouTube. My main contention is that informatic technology now has such deeply pervasive implications, and for things like presentation of self that previous waves of technical development barely touched, that â€œweâ€ as societies need to be very much more conscious of the consequences before committing to any one course of action.</strong></p>
<p><strong>I should also point out that I do not, at all, believe that weâ€™re â€œin an age where we can build almost anything we can imagine,â€ though I might buy â€œâ€¦<em>two or three of</em> almost anything we can imagine.â€ On the contrary, as I implied above, I think the global constraints on our ability to operate freely are already becoming quite evident, and will continue to grow teeth over the next few decades.</strong></p>
<p><strong><br />
TS: </strong>Also UsmanÂ  added &#8230;</p>
<p><strong>Usman Haque:</strong> ..where Adam said: <em>in this regard, I very much *do* have a problem with â€œjust showing up.â€ â€” </em>something I feel that as well. but i always wonder: What happens when one appears to be mandating participationâ€¦?</p>
<p><strong>AG: Look, I happen to have a strong &#8211; maybe some would say obnoxious or hyperactive or overdeveloped &#8211; sense of personal responsibility and accountability. I think one is basically committed to some measure of responsibility for the commonweal simply by surviving to the age of majority. The</strong><strong> choice of how, particularly, to discharge that responsibility</strong><strong> can only be yours and yours alone, but it canâ€™t be ducked or gotten around without severe and entirely predictable consequences. So to Usman Iâ€™d respectfully suggest that Iâ€™m not the one mandating participation. Life is.</strong></p>
<p><em><strong><br />
</strong></em></p>
<p><strong>TS:</strong> It seems we have grown accustomed to striking a Faustian bargain on the internet today -Â  in order to share and distribute parts of our identity we are expected to give up key information to one site to store and disperse our data. <strong> </strong>I took part in<a href="http://www.ugotrade.com/2007/12/21/a-conversation-with-eben-moglen-on-second-life/" target="_blank"> a discussion with David Levine, IBM and Eben Moglen on privacy</a> last year.Â  And Eben Moglen gave a succinct description of the elements of privacy and how they have been treated in the American Constitution that is, I think, relevant to unpacking some of the challenges of ubiquitious computing. Here are some extracts from that conversation where, Eben notes:</p>
<blockquote><p><em>there are three elements that are mixed up in privacy and we tend not to notice which one we are talking about at any given moment.</em></p>
<p><em>There is secrecy &#8211; that is the data should not be readable by or understandable by anybody except me or people I designate. There is anonymity which is the data can be seen by anybody but about whom it is should be knowable only by me or people that I designate. And there is autonomy which isnâ€™t about either secrecy or anonymity but which is about my right to live under circumstances which reinforce my sense that I am in control of my own fate. And this form of privacy is actually the one we talk about in the constitutional structure when we talk about the right to get an abortion or use birth control.</em></p></blockquote>
<p>â€œAnonymityâ€ is a condition that is a deep structuring characteristic of the internet as you, Lessig and others have commented on.Â  And frequently we are promised (questionably) â€œsecrecyâ€ or anonymity as privacy protection by services handling our data on the internet.Â  But Eben (one of the USâ€™s great constitutional lawyers) points out that â€œautonomyâ€ is a key form of privacy in theÂ  US constitutional structure that is often compromised in situations where our digital selves may constrain our non-digital selves.</p>
<blockquote><p><em>The real issue here is about the forcing of choices on usâ€¦digital aspects of identity can quickly acquire an inflexibilty that constrains our non-digital selves.</em></p>
<p><em>I see again and again the ways in which people now find themselves unable to make certain life choices easily because there digital self has acquired an inflexibility that constrains their non-digital self.</em></p></blockquote>
<p>As we go beyond the end to end internet and we lose the structuring characteristic that has privileged anonymity: How do you see these three elements of privacy, anonymity, secrecy and most importantly autonomy, being worked out in a networked world beyond the end to end internet?</p>
<p>Are there any new structuring characteristics that could privilege autonomy? (which Eben indicates is linked to having a flexible identity).</p>
<p><strong>AG: If we accept for the moment a definition of autonomy as a feeling of being master of oneâ€™s own fate, then absolutely yes. One thing I talk about a good deal is using ambient situational awareness to lower decision costs &#8211; that is, to lower the information costs associated with arriving at a choice presented to you, and at the same time mitigate the opportunity costs of having committed yourself to a course of action. When given some kind of real-time overview of all of the options available to you in a given time, place and context &#8211; and especially if that comes wrapped up in some kind of visualization that makes anomaly detection and edge-case analysis instantaneous gestalts, to be grasped in a single glance &#8211; your personal autonomy is tremendously enhanced. <em>Tremendously</em> enhanced.</strong></p>
<p><strong>But as to how this local autonomy could be deployed in Moglenâ€™s more general terms, I donâ€™t know, and Iâ€™m not sure anyone does. Because heâ€™s absolutely right: Bernard Stiegler reminds us that the network constitutes a <em>global mnemotechnics</em>, a persistent memory store for planet Earth, and yet weâ€™ve structured our systems of jurisprudence and our life practices and even our psyches around the idea that information about us eventually expires and leaves the world. Its failure to do so in the context of Facebook and Flickr and Twitter is clearly one of the ways in which the elaboration of our digital selves constrains our real-world behavior. Let just one picture of you grabbing a cardboard cutoutâ€™s breast or taking a bong hit leak onto the network, and see how the career options available to you shift in response.</strong></p>
<p><strong>This is whatâ€™s behind Anne Gallowayâ€™s calls for a â€œforgetting machine.â€ An everyware that did that &#8211; that massively spoofed our traces in the world, that threw up enormous clouds of winnow and chaff to give us plausible deniability about our whereabouts and so on &#8211; might give us a fighting chance.</strong><br />
<strong><br />
TS: </strong>The concept of autonomy is signaled clearly in the title you have chosen for your next book, <a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank"><em>The City Is Here For You To Use</em>,</a> and is a theme of all your writing!Â  While you talk about many of the possible constraints to presentation of self and potential threats to a flexible identity that ubicomp poses, your next book signals optimism. What are your key grounds for optimism?</p>
<p><strong>AG: Itâ€™s not optimism so much as hope. Whether itâ€™s well-founded or not is not for me to decide. I guess I just trust people to make reasonably good choices, when theyâ€™re both aware of the stakes and have been presented with sound, accurate decision-support material.</strong></p>
<p><strong>Putting a fine point on it: I believe that most people donâ€™t actually want to be dicks. We may have differing conceptions of the good, our choices may impinge on one anotherâ€™s autonomy. But I think most of us, if confronted with the humanity of the Other and offered the ability to do so, would want to find some arrangement that lets everyone find some satisfaction in the world. And in its ability to assist us in signalling our needs and desires, in its potential to mediate the mutual fulfillment of same, in its promise to reduce the fear people face when confronted with the immediate necessity to make a decision on radically imperfect information, a properly-designed networked informatics could underwrite the most transformative expansions of peopleâ€™s ability to determine the circumstances of their own lives.</strong></p>
<p><strong>Now thatâ€™s epochal. If that isnâ€™t cause for hope, then I donâ€™t know what is.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/obamannook1.jpg"><img class="alignnone size-full wp-image-3076" title="obamannook1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/obamannook1.jpg" alt="obamannook1" width="375" height="500" /></a></strong></p>
<p><em><a href="http://flickr.com/photos/studies_and_observations/3246420459/" target="_blank">Newson Obamanook</a> &#8211; photo by Adam Greenfield, &#8220;The fact that it was one of the happiest days of my adult life may have colored my appreciation of this space. A bit, anyway.&#8221;</em></p>
<p><strong>TS:</strong> In your writing you seem to imply that we will not find answers to our new relationship with Everyware by transposing the internet onto things for convenienceâ€™s sake but rather like the bike messengers -Â  we must explore the rich and complex terrain of the city that is ours to use in a give an take relationship.Â  Through our own exertions we find- how â€œanything reasonably smooth and approximately horizontal can become a thoroughfare,â€Â  rather than be served up the city as something for us to consume.</p>
<p>You seem to be suggesting our city becomes ours to use because of the way we use it in our personal journeys -like â€œthe messenger subconsciously maps the contours of an economic geography &#8211; known sources and sinks of courier assignments, or â€œtagsâ€ &#8211; and a threat landscape, this latter comprised of blind corners, cable-car and metro tracks, and traffic lanes.</p>
<p>But bike messengers are the lone ranger of our big cities. Others surf the city in tribes that ride the roiling tides of highly networked information together. How are the â€œnaturalâ€ gestures of these tribes, e.g. day traders, who yoked to the tracings of a hive mind, part of the city that is here for us to use?Â  I thought the comment <a href="http://twitter.com/ginsudo" target="_blank">@ginsudo</a> made shortly after joining Twitter and setting up TweetDeck particularly poignant:</p>
<blockquote><p><em><span class="status-body"><span class="entry-content">â€œwatching Tweetdeck is like watching stock market of your personality ebb and flow. needs analytics to maximize inherent self-involvement.â€</span></span></em></p></blockquote>
<p>But, for many of us our work has more in common with the day trader than the bike messenger, and are we pretty hooked on the ever growing possibilities for â€œcontactâ€ and identity sharing/construction, social media has producedÂ  (with all theâ€Here Comes Everybody,â€ C. Shirky, benefits and risks).Â  Early theorizing of a â€œcalm,â€ invisibleâ€ ubicomp seems out of synch with the excitable, active, engaged, contact driven, â€œusersâ€ that are <span class="status-body"><span class="entry-content">watching stock market of their personality (or personal brand) ebb and flow.</span></span></p>
<p>How will these excitable/exciting processes of contact and identity sharing that have captured of a pretty large segment of popular imagination (not confined to the West -services like <a id="f9mb" title="Gupshup" href="http://www.smsgupshup.com/">Gupshup</a> does much of the same curating, linking and distributing of identity that web based social media does in SMS) be/ or not be part of <a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank"> The City Is Here For You To Use</a>?<strong><br />
</strong><br />
<strong>AG: Letâ€™s remember that ubicomp itself, as a discipline, has largely moved on from the Weiserian discourse of â€œcalm technologyâ€; Yvonne Rogers, for example, now speaks of â€œproactive systems for proactive people.â€ You can look at this as a necessary accommodation with the reality principle, which it is, or as kind of a shame &#8211; which it also happens to be, at least in my opinion. Either way, though, I donâ€™t think anybody can credibly argue any longer that just because informatic systems pervade our lives, designers will be compelled to craft encalming interfaces to them. That notion of Mark Weiserâ€™s was never particularly convincing, and as far as Iâ€™m concerned itâ€™s been thoroughly refuted by the unfolding actuality of post-PC informatics.</strong></p>
<p><strong>All the available evidence, on the contrary, supports the idea that we will have to actively fight for moments of calm and reflection, as individuals and as collectivities. And not only that, as it happens, but for spaces in which weâ€™re able to engage with the Other on neutral turf, as it were, since the logic of â€œsocial mediaâ€ seems to be producing</strong><em><strong> Big Sort</strong></em><strong>-like effects and echo chambers. We already â€œmaximize inherent self-involvement,â€ analytics or no, and the result is that the tools allowing us to become involved with anything but the self, or selves that strongly resemble it, are atrophying.</strong></p>
<p><strong>So when people complain about K-Mart and Starbucks and American Eagle Outfitters coming to Manhattan, and how it means the suburbanization of the city, I have to laugh. Because the real</strong> <strong>suburbanization is the smoothening-out of our social interaction until it only encompasses the congenial. A gated community where everyone looks and acts the same? <em>Thatâ€™s</em> the suburbs, wherever and however it instantiates, and I donâ€™t care how precious and edgy your tastes may be. Richard Sennett argued that what makes urbanity is precisely the quality of necessary, daily, cheek-by-jowl confrontation with a panoply of the different, and as far as I can tell heâ€™s spot on.</strong></p>
<p><strong>We have to devise platforms that accommodate and yet buffer that confrontation. We have to create the safe(r) spaces that allow us to negotiate that difference. The alternative to doing so is creating a world of ten million autistic, utterly atomic and mutually incomprehensible tribelets, each reinforced in the illusion of its own impeccable correctness: duller than dull, except at the flashpoints between. And those become murderous. Nope. Unacceptable outcome.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/uncannyvalleys.jpg"><img class="alignnone size-full wp-image-3075" title="uncannyvalleys" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/uncannyvalleys.jpg" alt="uncannyvalleys" width="500" height="369" /></a></strong><br />
<em><a href="http://flickr.com/photos/studies_and_observations/3119708407/" target="_blank">Uncanny Valleys </a>- Adam comments,&#8221;Our apartment in NYC as rendered in Google Earth, with realtime traffic, weather, daylight and shadow as well as geodetic, street grid and service overlays. Camera view is South; that&#8217;s First Avenue just left of center-screen.&#8221;</em></p>
<p><strong><br />
TS:</strong> Smart phoneâ€™s are now drawing everyware data into the system and the net is reaching into who YOU are, WHERE you are, WHAT you are doing, WHAT is around you, etc..</p>
<p><a id="u:ys" title="Nathan Freitas" href="http://openideals.com/">Nathan Freitas</a> says Android:<em> </em>â€œseems to be the platform most likely to socialize the idea that sensor data could be a piece of every application.â€ (Android APIs for a wide range of sensor data.)</p>
<p>What in your view will be the most likely platform, Android or what?, to socialize the idea that sensor data could be a piece of every application?</p>
<p><strong>AG: An open platform. A platform with lots of hooks and ways to plug things into it, a strong developer community, a shallow learning curve and/or an easy-to-use, high-level development environment.</strong></p>
<p><strong>I donâ€™t have a dog in this race, mind you. I couldnâ€™t care less who gets there first.</strong></p>
<p><strong>TS: </strong>New location based services, e.g., <a id="kvue" title="Xtify" href="http://xtify.com/featured">Xtify</a> and <a id="fajp" title="ViaPlace" href="http://www.viaplace.com/">ViaPlace</a>, are offering us ways to share location data across lots of different applications (eg Xtify and a dating application like <a id="yixz" title="MeetMoi" href="http://www.meetmoi.com/welcome">MeetMoi</a> ). In return for services that allow us to share information, we must give up key information up to one site to store and disperse (although there are many differences in approach to our data, from the Twitter stance â€œshow but donâ€™t ownâ€ as opposed to Facebookâ€™s stance &#8211; â€œin order to show we must have rights to itâ€). But the basic model of Twitter &#8211; to provide a white noise platform for people to build service on top off seems to be being transposed to location based services. Obvious questions arise like what happens to our data in a start up like MeetMoi if they go belly up?Â  Apparently in the dot.com bust data was the first thing to go on the auction block in bankrupcy cases.</p>
<p>Also, I suppose it is hardly surprising (if disappointing to me) that some of the early location based services are trying to get mindshare by picking up on the glue celebrities give to mass culture. At the last New York Tech Meetup, <a href="http://m.twitter.com/omgicu" target="_blank">OMGICU</a> demoed a rather terrifying new pre-launch location based â€œparticipatory celebrity gossip applicationâ€ which seems to combine all the worst features of social media with celebrity stalking, plus a narrative to change the notion of celebrity itself by â€œturning D listers into A listers.â€</p>
<p>Hopefully location based applicationsÂ  will not get stuck on â€œstalker, stalker, stalkerâ€ apps like OMGICU .</p>
<p>David Oliver, <a id="qgz3" title="Oliver Coady" href="http://olivercoady.com/">Oliver Coady</a> gave me a good question: &#8220;How does timeliness and location-independence change our ideas of social media?</p>
<p>And how can we design new architectures that can reinforce the sense that I am in control of my own fate?</p>
<p><strong>AG: But weâ€™ve already come so far in terms of turning D-listers into A-listers! On a daily basis, Iâ€™m exposed to almost as many cues insisting I attend to nonentities and dullards like Robert Scoble as those insisting I attend to nonentities like Madonna or Thomas Friedman.</strong><strong> Itâ€™s gotten ridiculous.</strong></p>
<p><strong>Now, how does timeliness and location change our ideas of social media? It makes them dangerous!</strong></p>
<p><strong>Look, even a proud Z-lister like myself &#8211; Iâ€™m a public person only in the most debased and degraded meaning of that word &#8211; Iâ€™ve had experiences that shook me up, like having someone approach me while I was quietly hanging out in the back of St. Markâ€™s Books, and wanting to strike up a conversation based on some talk theyâ€™d seen me give a year or so previously. Now part of learning to deal with this kind of thing is shrugging it off, being grateful and flattered that someone thinks youâ€™re interesting enough to single out for that kind of attention, or chalking this up to Sennettâ€™s observation about the constitution of urbanity. Or doing all three at once.</strong></p>
<p><strong>But letâ€™s remember that at the end of the day, a â€œsocial networkâ€ is nothing but a group of arbitrarily distributed human beings joined by a communications channel, and those people have eyes and ears. The degree to which they recognize some shared interest gives them significance filters. If social capital accrues to those in the network who are able to claim some connection with a â€œcelebrity,â€ no matter how fleeting, then such connections are going to be mobilized, made explicit. And now say the network has been provided with the tools allowing it to plot the appearances of those putative celebrities in space and time, and what do you get? You get a circumstance in which it is very, very difficult to maintain any membrane between the private self and the world, for anyone whoâ€™s even remotely a public figure, whether they particularly want to be a public figure or not. You get network effects that amplify those locational traces, and further undermine any possibility of anonymity, even anonymity-by-suspension-of-interrogative-awareness (which is a clumsy way of referring to that blasÃ© matter-of-factness around famous people that most big-city folks eventually develop).</strong></p>
<p><strong>Am I letting myself off the hook? Not in the slightest. I passed Terence Stamp on the street not so long ago, and you bet I Twittered it. My only excuse was that I Twittered it to a closed loop of no more than a few dozen people. But then, who knows what those few dozen people will turn around and do with that fact, on the open networks to which they in turn belong?</strong><strong> And that, too, is my responsibility.</strong></p>
<p><strong>Iâ€™m not sure thereâ€™s anything to be done about any of this but cultivate our own urbanity, learn to say â€œso whatâ€ when we happen to find ourselves next to Philip Seymour Hoffman in the line at Whole Foods.</strong><strong><br />
</strong></p>
<p><strong>TS: </strong>Zittrain in <a href="http://futureoftheinternet.org/" target="_blank">The Future of the Internet: And How To Stop It</a>, foregrounds â€œgenerativityâ€ and a generative devices (as opposed to appliances) as the most fortuitous starting point for: â€œtools to bring about social systems to match the power of the technical one.â€</p>
<p>Are appliances a threat to the city that is here for you to use? How can generativity ensure <em><a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank">The City Is Here For You To Use</a></em> as Zittrain argues it has ensured, even if imperfectly, that the internet has been here for us to use?<strong><br />
</strong><br />
<strong>AG: You know, I havenâ€™t read the book, Iâ€™ve only heard him give the talk, so itâ€™s certainly possible thereâ€™s a subtlety to the argument that Iâ€™m missing. But Iâ€™m not sure Jonathan isnâ€™t simply wrong about this notion of generativity. Not that the concern is misplaced, but that heâ€™s insufficiently trustful in human agency. Is a car â€œgenerative,â€ by his definition? Certainly not. And yet look at all the cultural production that goes on around â€œthe car,â€ look at all the assemblages people make with cars, from Beach Boys songs to <a href="http://en.wikipedia.org/wiki/Ghost-riding">ghost riding the whip</a>, from J.G. Ballard novels and <em>Herbie the Love Bug</em> to <em>Tokyo Drift.</em></strong></p>
<p><strong>Or probably more to his point: look at the Japanese mobile-phone market &#8211; seemingly one of the most locked-down and unpropitious circumstances imaginable for the production of culture, in technical terms and Zittrainâ€™s both. And yet fully 50% of the bestselling books in Japan last year were written on mobile phones. Not <em>read</em>, which would already be impressive enough (if â€œimpressiveâ€ is indeed the word): </strong><em><strong><a href="http://www.nytimes.com/2008/01/20/world/asia/20japan.html">written</a>. </strong></em><strong>What does that imply for his argument?</strong></p>
<p><strong>So, yes, I think there are grounds for concern in that we don&#8217;t allow technologies and frameworks to appear that unduly limit the scope of human creativity</strong><strong>. Code is still law. But I also think people are quite amply able to reach into what would appear to be the least propitious technologies and tell their own stories with same.<br />
</strong></p>
<p><strong><br />
TS: </strong> One aspect of Everyware that seems in need of some visionary yoga is the how we will relate to pixels anywhere.</p>
<p>In <em><a href="http://www.lulu.com/content/1554599">Urban Computing and its Discontents</a></em> you mention how our technological trajectories often make it seem as if we seem to get fixated on particular scenes in movies, e.g., <em>Minority Report</em>. You point out that so many ambient informatics projects seem simply â€œto expand the reach of signage and advertising in dense urban spacesâ€¦.as if weâ€™ve become transfixed by the scene from <em>Minority Report</em> where heterosexual cop John Anderton is on the run from his colleagues.â€</p>
<p>Ideas from the <em>Minority Report</em> continue to hold sway in designs as we saw in the recent MIT demo of <a href="http://ambient.media.mit.edu/projects.php?action=details&amp;id=68" target="_blank">SixthSense</a> at TED.</p>
<p>But visions of augmented reality were pretty high profile in this years Super Bowl commercials this year (including a highly anthropomorphic imagining of ubicomp that was a kind of WoW mashup with a Pixar movie).</p>
<p>What recent movies/commercials have produced scenes mostly likely to be are new fixation fodder for ubicomp and why?</p>
<p><strong>AG: I donâ€™t think Iâ€™m qualified to answer that, actually. We donâ€™t have a TV, so I donâ€™t see much in the way of commercials, and most of the films I wind up seeing are the kind that play at Anthology Film Archives. What I can say is that science fiction is currently suffering in toto from an inability or disinclination to posit future scenarios that are any weirder or more visionary than those emerging from other sectors of the culture. And that would be fine, except sf has traditionally been the place where we wrestled with the imaginary.</strong></p>
<p><strong>We need that set of tools, badly. If for no other reason than something I glean from personal experience: essentially my entire professional career has simply been the leveraging of ideas and concepts I originally wrestled with in the encounter with William Gibson and Bruce Sterling when I was 16. Today&#8217;s visionary sf means tomorrow&#8217;s halfway-competent generalist.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/nurrikim.jpg"><img class="alignnone size-full wp-image-3030" title="nurrikim" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/nurrikim.jpg" alt="nurrikim" width="375" height="500" /> </a></strong><a href="http://flickr.com/photos/studies_and_observations/531862201/" target="_blank"></a></p>
<p><em><a href="http://flickr.com/photos/studies_and_observations/531862201/" target="_blank">Nurri Kim in the waiting zone</a> &#8211; photo by Adam Greenfield</em></p>
<p><strong>TS: </strong>My AR friend, <a href="http://curiousraven.squarespace.com/about-me/">Robert Rice</a>, who is <a href="http://www.ugotrade.com/2009/01/17/is-it-%E2%80%9Comg-finally%E2%80%9D-for-augmented-reality-interview-with-robert-rice/" target="_blank">working on a markerless AR platform,</a> notes that data visualization is one of the critical elements of AR in terms of â€œmake or break.â€ Robert says, â€œeven with the ultimate in ubiquitious data from everything, without good data vis it will all be uselessâ€</p>
<p>Also something Cory Doctorow said to me last year has really stuck in my mind. When I asked him what happens when Cyberspace everts, he talked about a reverse surveillance society:</p>
<div style="margin-left: 40px;"><em>â€œSurveillance is all about when people in authority know a lot about you. Instrumentation is when you know a lot about the world,â€</em></div>
<blockquote><p>C<em>ory: Well this is like Spook Country the new Gibson novel â€“ What happens when cyber space everts â€“ hmmm? Iâ€™m not sure I have anything very pithy to say on that EXCEPTâ€¦â€¦â€¦ </em><br />
<em> Apart from all the traditional kind of overlay reality stuff, if there is one thing I am actually interested seeing from a virtual world migrating to the real world its instrumentation. </em><br />
<em> I think lot of things that are characteristic of very successful internet based business is that they are extremely finally instrumented so like Amazon knows in aggregate on a second by second basis how their site is being used by people and they can twiddle the dials in real time. </em></p>
<p><em> As users of the world we have very little access to that kind of instrumentation. We donâ€™t even know how the tube is running. The tube knows how the tube is running and we kinda of donâ€™t. I would be really interested in seeing that. Youâ€™ve seen <a href="http://joi.ito.com/">Joi Itoâ€™s</a> WoW interface right. Have you seen it â€¦ </em></p></blockquote>
<p>Joi Itoâ€™s WoW interface seems a long way from the calm, invisible imaginings for ubicomp by early ubicomp visionaries?</p>
<p><strong>AG: Well, heâ€™s got a particular kind of neural wiring. And thereâ€™s not a thing thatâ€™s wrong with that, except that Iâ€™d never, ever want to assert that whatâ€™s appropriate for Joi Ito necessarily is or should be understood to be appropriate for anybody else. The point of calling for open systems and frameworks is to allow us maximum scope of diversity in the ways we choose to interface with the worldâ€™s richness and complexity.</strong><em><strong><br />
</strong></em> <strong><br />
TS: </strong>What new imaginings/possibilites do you see when pixels anywhere are linked to everyware?<strong><br />
</strong><br />
<strong>AG: Product placement. Commercial insertions and injections, mostly.</strong></p>
<p><strong>Beyond that: one of the places where Mark Weiser logic breaks down is in thinking that the platforms we use now disappear from the world just because ubiquitous computingâ€™s arrived. Weâ€™ve still got radio, for example &#8211; OK, now itâ€™s satellite radio and streaming Internet feeds, but the interaction metaphor isnâ€™t any different. By the same token, weâ€™re still going to be using reasonably conventional-looking laptops and desktop keyboard/display combos for awhile yet. The form factor is pretty well optimized for the delivery of a certain class of services, itâ€™s a convenient and well-assimilated interaction vocabulary, none of thatâ€™s going away just yet. And the same goes for billboards and â€œTVâ€ screens.</strong></p>
<p><strong>But all of those things become entirely different propositions in everyware world: more open, more modular, ever more conceived of as network resources with particular input and output affordances. We already see some signs of this with Microsoftâ€™s recent â€œSocial Desktopâ€ prototype &#8211; which, mind you, is a very bad idea as it currently stands, especially as implemented on something with the kind of security record that Windows enjoys &#8211; and weâ€™ll be seeing many more.</strong></p>
<p><strong>If every display in the world has an IP address and a self-descriptor indicating what kind of protocols itâ€™s capable of handling, then you begin to get into some really interesting and thorny territory. The first things to go away, off the top of my head, are screens for a certain class of mobile device &#8211; why power a screen off your battery when you can push the data to a nearby display thatâ€™s much bigger, much brighter, much more social? &#8211; and conventional projectors.</strong></p>
<p><strong>Then we get into some very interesting issues around large, public interactive displays &#8211; who &#8220;drives&#8221; the display, and so forth. But here again, we&#8217;ll have to fight to keep these things sane. It&#8217;s past time for a public debate around these issues, because they&#8217;re unquestionably going to condition the everyday experience of walking down the street in most of our cities. And that&#8217;s difficult to do when times are hard and people have more pressing concerns on their mind.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/citywarecrash.jpg"><img class="alignnone size-full wp-image-3045" title="citywarecrash" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/citywarecrash.jpg" alt="citywarecrash" width="500" height="375" /></a><br />
</strong></p>
<p><em><a href="http://flickr.com/photos/studies_and_observations/2786991056/" target="_blank">Citywarecrash</a> &#8211; photo by Adam Greenfield, &#8220;An occupational hazard for urban screens.&#8221;</em></p>
<p><strong>TS: </strong>I know in <em>Everyware</em> you mentioned that architects have play an important visionary role in imagining ubicomp and I know you work closely with your wife, artist <a href="http://www.nurri.com/">Nurri Kim</a>.Â  Robert Rice asked me the following question &#8211; which I will in turn ask you: &#8220;In terms of augmented reality do you think virtual worlds and virtual reality experts / leaders / are good pioneers for thought and guidance on AR? Or, should we look for new leaders, or where are new leaders emerging? Is the tech similar enough for the old crowd to be useful or is it different enough to be a disadvantage coming from the old models?.<strong>&#8221;<br />
</strong><br />
<strong>AG: I should make it clear that I have absolutely no interest in virtual worlds or virtual reality. The so-called virtual worlds Iâ€™ve experienced seem sad and really rather tatty &#8211; eversions of the most predictable adolescent fantasies of unlimited power, reinscriptions of all the usual politics &#8211; and completely lacking in just about everything that makes life resonant, meaningful and awe-inspiring. And anyway, to paraphrase J.G. Ballard, ordinary, everyday life is now far more vividly and fantastically weird than anything youâ€™ll see in Second Life. I mean, Garry Kasparov was heckled by a radio-control dildocopter, Joe the Plumberâ€™s off to Gaza as a war correspondent, a sea of dust-covered BMWs waits in the long-term parking lot at Dubai International for owners who are never, ever coming back.</strong></p>
<p><strong>Look to virtual worlds for insight into the hard work of negotiating the actual, with its physics, its entropy, its suffering, with all its constraints? Oh my goodness gracious, no.<br />
And look to leaders? Never.</strong><strong> Leaders are for followers, and who wants to be that? I donâ€™t mean you canâ€™t take inspiration and insight from the work of others &#8211; not at all &#8211; but use your own imagination, take some personal risk, do your own damn work.</strong></p>
<p><strong>Now, having said that. This opposition of virtual and physical worlds strikes me as increasingly a false one, as it does many people. The hard-and-fast distinction between â€œthe real worldâ€ and virtual environments make less and less sense, as righteously satisfying as making it can sometimes seem. There may be attributes of this physical environment that are impossible to see or make use of without access to the networked overlay, and those attributes may in time come to constitute the primary wellsprings of a given placeâ€™s meaning. And if youâ€™re offering me some insight that I think could be of utility in resolving the challenge of making this overlay accessible to all, equally, Iâ€™ll gladly accept it, no matter what domain or disciplinary background you claim</strong><strong> as your own. </strong></p>
<p><strong>Am I aware of any such insight coming out of virtual worlds? No. As Bryan Boyer notes, â€œIf you want to start talking about some serious cross-disciplinary pollination then you better take both sides of that disciplinary divide seriously. When your </strong><em><strong>ubi- </strong></em><strong>runs into my building with its boring HVAC, mundane load paths, typical finished floors, plain old foundations, etc., the transformative powers of </strong><em><strong>comp </strong></em><strong>are bracketed pretty seriously by the realities of the physical world.â€</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/thecloudgate.jpg"><img class="alignnone size-full wp-image-3064" title="thecloudgate" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/thecloudgate.jpg" alt="thecloudgate" width="500" height="375" /></a><br />
<a href="http://flickr.com/photos/studies_and_observations/1904838102/" target="_blank"><em>The Cloud Gate has landed</em></a><em> &#8211; photo by Adam Greenfield, &#8220;Tell me this doesn&#8217;t look *just* like the descriptions of &#8220;stasis fields&#8221; in 70s SF. In fact, the picture looks practically CGId to me.&#8221;</em></p>
<p><strong>TS:</strong> Some people thought the whole world would have been plastered with RFID by now.Â  But before that has happened markerless AR seems to be in our sights.</p>
<p>If I understand it correctly marker versus markerless AR has quite different implications for how the cyberspace of ubicomp evolves?Â  I asked Robert Rice (he is developing a markerless AR platform) to explain some of the differences.Â  He said:</p>
<div style="margin-left: 40px;"><em>markers are discreet physical objects at worst, they are passive images that are linked to some sort of static data in a database somewhere (like a 3D object). If you destroy them, thats it. With markerless stuff, everything is persistent, dynamic, already linked in cyberspace. Marker based stuff requires a secondary infrastructure of hardware for telecommunications</em></div>
<p><em><br />
</em>Robert also pointed out to me that markerless AR may prove even more problematic for privacy:</p>
<div style="margin-left: 40px;"><em>Markers are easy to see, so you know where they are. RFIDs cant really be seen, but they can be detected. With markerless AR, there is nothing obvious to the naked eye you dont know if someone has active AR going on or not, so you could be tracked and not know it. Not much more than today with CCTVs all over the place so, it is the same [a surveillance issue] as marker based, but more subtle or inobvious.</em></div>
<p><em> </em></p>
<p>Do you have any thoughts about the different roles that markerless versus marker techinologies will play in AR and Ubicomp?</p>
<p><strong>AG: I need to admit that Iâ€™ve never until this moment heard the phrase â€œmarkerless AR,â€ although Iâ€™d think itâ€™s more or less self-explanatory to anyone whoâ€™s been following this stuff. Let me make the distinction explicit, shall I, for anyone who hasnâ€™t been? And you or Robert can correct me if Iâ€™ve gotten it wrong.</strong></p>
<p><strong>Augmented reality means that I have some mediating artifact that provides me with a visual overlay on the world</strong><strong>. This could be a phone, it could be a windshield, it could be a pair of glasses or contact lenses, doesnâ€™t matter. And youâ€™re going to use that overlay to superimpose some order of information about the world and the objects in it onto the things that enter my field of vision &#8211; onto what I see. So far, so good: thatâ€™s AR 101.</strong></p>
<p><strong>Now where does that information come from?</strong></p>
<p><strong>What youâ€™re calling marker-based AR implies that thereâ€™s some reasonably strong relationship between the information superimposed over a given object, and the object itself. That object is an onto, a spime, itâ€™s been provided with a passive RFID tag or an active transmitter. And itâ€™s radiating information about itself that Iâ€™m grabbing, perhaps cross-referencing against other sources of information, and superimposing over the field of vision. Fine and dandy.</strong></p>
<p><strong>But thereâ€™s another way of achieving the same end, right? Instead of looking at a suit jacket on a rack and having its onboard tag tell you directly that itâ€™s a Helmut Lang, style number such-and-such from menâ€™s Spring/Summer collection 2011, Size 42 Regular in Color Gunmetal, produced at Joint Venture Factory #4 in Cholon City, Vietnam, and packed for shipment on September 3, 2010, youâ€™re going to run some kind of pattern-matching query on it. And without the necessity of that object being tagged physically in any way, youâ€™re going to have access to information about it. But this set of information isnâ€™t, necessarily, what the object itself, or its creators or merchandisers, want you to know about it; it could be derived from online discussion fora or review sites, or blog posts, or whatever. All there needs to be is a lookup table, essentially, that tells you where to find information about any object in the field of vision whose identity can be established.</strong></p>
<p><strong>Do I have that right? And if I do, then as I understand it, the distinction is primarily a pragmatic one: itâ€™s just easier to get to an augmented world, by far, if we donâ€™t actually have to go to all the trouble of tagging everything in the world with its own dedicated RF transponder. Easier, and cheaper, and quicker, and more environmentally sound besides, because the relevant traffic is in bits not atoms.</strong></p>
<p><strong>Unless Iâ€™ve missed something, you donâ€™t, then, get the distinction between classes of objects and instances of same. Sometimes, when thereâ€™s a 1:1 correlation between the two, thatâ€™s not going to matter: Iâ€™m walking down the street in Madrid, and my glasses or whatever can easily recognize that this building is the Caixa Forum. Thereâ€™s only one of it, and I can get a positive ID via pattern recognition. But for some edge cases &#8211; twins and lookalikes, mostly &#8211; the same thing is generally true of people.</strong></p>
<p><strong>But other times it will matter. Is <em>this specific watch</em> a real, $10,000 Panerai or a $50 Kowloon fakery? How has <em>this</em> black 1998 Honda Civic over here differ from this other one in terms of its use and maintenance history? Does <em>this</em> O-ring gasket need to be replaced? I donâ€™t see how you extract data from specific instances of things without the necessary sensor instrumentation, transmitter, etc., being coextensive with the object in question or very closely colocated with it over time &#8211; in the terminology youâ€™re using, a â€œmarker.â€</strong></p>
<p><strong>So using these terms, Iâ€™d say that â€œmarkerlessâ€ AR comes first, is relatively easy to deploy, and generates not-insignificant value. But &#8211; again, unless Iâ€™m missing something &#8211; there are some things that it wonâ€™t ever be able to do, and for those things you need some provision for self-identification and self-location.</strong></p>
<p><strong>Ultimately I think it&#8217;s a distinction without a difference, from the user&#8217;s point of view. People will care much more about the source of whatever information shows up on their overlay than the precise technical means used to get it there.</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/smileuroncctv.jpg"><img class="alignnone size-full wp-image-3042" title="smileuroncctv" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/02/smileuroncctv.jpg" alt="smileuroncctv" width="394" height="500" /></a><br />
</strong></p>
<p><a href="http://flickr.com/photos/studies_and_observations/3274544108/" target="_blank"><em>The surrender to cynicism</em></a><em> &#8211; photo by Adam Greenfield</em></p>
<p><strong>TS:</strong> Much early thinking around ubicomp seems to have come from visionary architects and engineers but recently I was at the <a href="http://www.toccon.com/toc2009" target="_blank">O&#8217;Reilly Tools of Change for Publishing Conference</a> (publishing in the Digital Age) and I met several book futurists.Â  It struck me how ubicomp from the perspective of the book created some interesting questions for how particular material cultures will shape and be shaped by Ubicomp differently.</p>
<p><span class="status-body"><span class="entry-content">I noted, Google seemed well down the path to holy grail â€œconverting images to original intent XML.â€</span></span> And <a id="ricl" title="Peter Brantley" href="http://radar.oreilly.com/peter/">Peter Brantley</a> talked about machine parsed <span class="nfakPe">books</span>.</p>
<p>At TOC there were many suggestions about how b<span class="nfakPe">ooks</span> might manifest as everyware. (Although it did not seem that many people felt books had a special relationship to time and history and would not vanish as one of the great metaphors of calm and solitary enjoyment in our culture soon).Â  Books as everyware will, it seems, include, amongst other things:</p>
<p><span class="nfakPe">books</span> that read <span class="nfakPe">books</span></p>
<p><span class="nfakPe">books</span> that read context</p>
<p>context that reads <span class="nfakPe">books</span></p>
<p><span class="nfakPe">books</span> that read me</p>
<p><span class="nfakPe">books</span> linked to mobility &#8211; timeliness and location independence</p>
<p><span class="nfakPe">books</span> that are not <span class="nfakPe">books</span></p>
<p><span class="nfakPe">books</span> becoming babble</p>
<p><span class="nfakPe">books</span> bubbling up from the babble</p>
<p>There is an Institute of the Future of the Book. Will all former material cultures require their own institutes of the future to guide their cultures into everyware?Â  Do you think books transition into everyware is especially significant and why?</p>
<p><strong>AG: But all objects have a relationship to time and history, no?</strong></p>
<p><strong>TS: </strong>Yes! What I meant to convey really was the idea that many people expressed at TOC that books had a privileged relationship to knowledge in our culture that was valuable and related to some aspects of their current form, and that books as everyware, e.g. machine parsed books, and more sociallly generated forms would not replace that entirely.<br />
<em><strong><br />
</strong></em><strong>AG: Gotcha. Well, I certainly agree that books constitute an interesting category unto themselves &#8211; Iâ€™ve held onto my physical books, and in fact still spend a fortune buying new ones, where I stopped buying music on discs a long, long time ago. But I donâ€™t think this state of affairs can or should obtain forever.</strong></p>
<p><strong>Lately thereâ€™s been a good amount of thought around the notion of </strong><strong>&#8220;<a href="http://theunbook.com/about/">unbooks</a>,&#8221; which I regard as</strong><strong> a container for long-form ideas appropriate to an internetworked age. By building on some of the tropes of software development, mostly having to do with version control, open-endedness and an explicit role for the â€œuserâ€ community, unbooks can usefully harness the dynamic and responsive nature of discourse on the Web. At the same time, you preserve the things books are really good at: coherence, authorial voice and intent.</strong></p>
<p><strong>The important part is in acknowledging two points which have usually been understood as contradictory, but which are actually nothing of the sort: firstly, that the expression of ideas in written form has something to learn from the practices that have evolved around the collaborative creation of dynamic, digital documents over the half-century-long history of software; and secondly, that certain ideas require elaboration in the reasonably strongly-bounded form we know as a â€œbook,â€ and cannot meaningfully be shared otherwise. A third point, concomitant to the second, is that despite recent technical advances, screen-based media still cannot, and may not ever fully be able to, deliver the extratextual cues and phenomenological traces that support, inform and extend the meaning of written documents.</strong></p>
<p><strong>The unbook lets you have your cake and eat it too. So, for example, when we publish <em>The City Is Here</em>, one of its manifestations will be a static, physical document &#8211; and hopefully, if we do our jobs well, a very nice one indeed. But even before that, youâ€™ll be able to download a Creative Commons-licensed PDF of every numbered version of the manuscript, from zero onward. Bottom line: you buy the book if, and only if, you want the object. The ideas are free.</strong><br />
<strong><br />
TS: </strong><em><a id="ed35" title="David Brin" href="http://www.davidbrin.com/tschp1.html"> David Brin</a> sees two futures:1) the government watches everybody, and 2) everybody watches everybody (the latter he calls &#8220;sousveillance&#8221;).Â  My friend <a id="suag" title="Ben Goertzel" href="http://www.goertzel.org/">Ben Goertzel</a> says â€œhooking AI up to a massive datastore fed by ubicomp is the first step toward sousveillance?â€ What do you think the role of AI in ubicomp will be?Â  Is it worth thinking about what is the first important â€œAI meets ARâ€ app is?</em></p>
<p><strong>AG: I donâ€™t believe that artificial intelligence as the term is generally understood &#8211; which is to say, a self-aware, general-purpose intelligence of human capacity or greater &#8211; is likely to appear within my lifetime, or for a comfortably long time thereafter.</strong></p>
<p><strong>Having said that, your friend Ben seems to be making the titanic (and enormously difficult to justify) assumption that a self-aware artificial intelligence would share any perspectives, goals, priorities or values whatsoever with the human species, let alone with that fraction of the human species that could use a little help in countering watchfulness from above. â€œHooking [an] AI up to a massive datastore fed by ubicompâ€ sounds to me more like the first step toward enslavementâ€¦if not outright digestion.</strong></p>
<p><em><strong>Sousveillance </strong></em><strong>- the term is Steve Mannâ€™s, originally &#8211; doesnâ€™t imply â€œeverybody watching everybodyâ€ to me, anyway, so much as a consciously political act of turning infrastructures of observation and control back on those specific institutions most used to employing same toward their own prerogatives. Think Rodney King, think Oscar Grant.</strong><em><strong><a href="http://www.davidbrin.com/tschp1.html"><br />
</a></strong></em><br />
<strong>TS: </strong>I have one last question from Usman Haque.</p>
<p><strong>Usman Haque:</strong> insofar as a lot of what adam describes as desirable could be said to constitute pretty radical socio-political change (or perhapsâ€¦ â€œadjustmentâ€) i would be really interested to know how his current work @ nokia is or isnâ€™t able to gel with the themes of his writing. in some senses thereâ€™s quite an undercurrent strongly challenging corporate practices, in other senses it could be seen as gentle nudges. how does adam see it? and how about the nokia behemoth? does he have success nudging nokia towards the kind of world he would like to see (i imagine the answer is â€˜yesâ€™ otherwise he wouldnâ€™t be doing itâ€¦) but iâ€™d love to know more about the limits/challenges.</p>
<p><strong>AG: I am told that Henry Kissinger, on his first trip to China in 1971, asked Zhou Enlai whether he thought the French Revolution had or had not advanced the cause of human freedom.<br />
Zhou thought for a moment, pursed his lips, and replied, â€œIt is too soon to tell.â€</strong></p>
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		<title>Pachube, Patching the Planet: Interview with Usman Haque</title>
		<link>http://www.ugotrade.com/2009/01/28/pachube-patching-the-planet-interview-with-usman-haque/</link>
		<comments>http://www.ugotrade.com/2009/01/28/pachube-patching-the-planet-interview-with-usman-haque/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 16:31:41 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[architecture of participation]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[culture of participation]]></category>
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		<category><![CDATA[Ecological Intelligence]]></category>
		<category><![CDATA[Energy Awareness]]></category>
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		<category><![CDATA[home automation]]></category>
		<category><![CDATA[home energy monitoring]]></category>
		<category><![CDATA[home energy monitors]]></category>
		<category><![CDATA[HomeCamp]]></category>
		<category><![CDATA[Instrumenting the World]]></category>
		<category><![CDATA[message brokers and sensors]]></category>
		<category><![CDATA[mirror worlds]]></category>
		<category><![CDATA[Mixed Reality]]></category>
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		<category><![CDATA[arduino]]></category>
		<category><![CDATA[connecting environments]]></category>
		<category><![CDATA[dynamic environments]]></category>
		<category><![CDATA[electronically assisted plants]]></category>
		<category><![CDATA[Extended Environment Markup Language]]></category>
		<category><![CDATA[Pachube]]></category>
		<category><![CDATA[sensor technology]]></category>
		<category><![CDATA[smart buildings]]></category>
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		<category><![CDATA[the street as a platform]]></category>
		<category><![CDATA[ubicomp]]></category>

		<guid isPermaLink="false">http://www.ugotrade.com/?p=2686</guid>
		<description><![CDATA[Usman Haque (architect and director, Haque Design + Research) and founder of Pachube pointed me to this image from T.R. Oke&#8217;s book, &#8220;Boundary Layer Climates&#8221; (original photo source Prof. L. E. Mount&#8217;s The Climatic Physiology of the Pig) to explain his approach to the &#8220;software&#8221; of space. My focus as an architect has always been [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/pigletspachubepost.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/dcfwgkt_8g2dvxgdg_b2.jpg"><img class="alignnone size-full wp-image-2835" title="piglets" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/dcfwgkt_8g2dvxgdg_b2.jpg" alt="piglets" width="614" height="407" /></a></p>
<p>Usman Haque (architect and director, <a id="o.td" title="Haque Design + Research" href="http://www.haque.co.uk/" target="_blank">Haque Design + Research</a>) and founder of <a id="cpbp" title="Pachube" href="http://www.pachube.com/">Pachube</a> pointed me to this image from <a href="http://www.geog.ubc.ca/~toke/Profile.htm &lt;http://www.geog.ubc.ca/%7Etoke/Profile.htm" target="_blank">T.R. Oke&#8217;s</a> book, <a href="http://www.amazon.com/Boundary-Layer-Climates-T-Oke/dp/0415043190" target="_blank">&#8220;Boundary Layer Climates&#8221;</a> (original photo source Prof. L. E. Mount&#8217;s <a href="http://www.alibris.com/booksearch?qwork=1137594&amp;matches=1&amp;author=Mount%2C+Laurence+Edward&amp;browse=1&amp;cm_sp=works*listing*title" target="_blank">The Climatic Physiology of the Pig</a>) to explain his approach to the &#8220;software&#8221; of space.</p>
<p><em>My focus as an architect has always been to consider what I&#8217;ve called the &#8220;software&#8221; of space (sounds, smell, light, temperature, electromagnetic fields, social relationships, etc.) rather than the &#8220;hardware&#8221; (floors, walls, roof, etc.) as it has traditionally been considered. The image (above) really sums up why I think this is important.</em></p>
<p><em>It&#8217;s the same piglets, in the same box, but on the right hand side the temperature has been increased. This small change in how the space is &#8220;programmed&#8221; has dramatically changed the way the &#8216;inhabitants&#8217; relate to each other and how they relate to their space. This approach to architecture became my challenge: how to translate such strategies into the general architectural discourse and how to bring into reality such possibilities for the construction industry.</em></p>
<h3>&#8220;Connecting Environments, Patching the Planet&#8221;<em><br />
</em></h3>
<p>Pachube is the culmination of 12 years of work.<em> </em></p>
<p><em>&#8220;It is now occupying pretty much all my time and will do for the foreseeable future,&#8221; </em>Usman told me.</p>
<p>Haque Design + Research is not foregrounded on theÂ <a id="q51:" title="Pachube site" href="http://www.pachube.com/" target="_blank">Pachube site</a>. And I did not make the connection at first. But when I followed a small link at the bottom, I was soon delving into the <a id="n4ku" title="work of Usman Haque" href="http://www.haque.co.uk/" target="_blank">work of Usman Haque</a>.Â  Then the penny dropped and I realized that Pachube is not only:</p>
<p><em><em>A web service that enables people to tag and share real time sensor data from objects, devices and spaces around the world, facilitating interaction between remote environments, both physical and virtual.</em></em><strong><em><br />
</em></strong></p>
<p>Pachube is also a really big idea.</p>
<h3><strong>Ubicomp and the &#8220;Software of Space?&#8221;<br />
</strong></h3>
<p>Usman suggested that, if I really wanted to go back to the beginning of the Pachube vision, I should check out the work of Dutch architect Constant Nieuwenhuys and his 1956 proposal for a visionary society, <a id="y-7j" style="font-weight: normal;" title="New Babylon" href="http://www.artfacts.net/index.php/pageType/exhibitionInfo/exhibition/15904" target="_blank">New Babylon</a></p>
<p>Usman explained:<strong><em></em></strong></p>
<p><em>Constant Nieuwenhuys is certainly an inspiration for Pachube. He envisages a globally connected architecture, built by its inhabitants &#8211; configured, reconfigured, reappropriated&#8230;</em></p>
<p>For a more contemporary reference, Usman noted there are lots of overlapping concepts with <a id="d21o" title="Adam Greenfield (head of design direction for service and user-interface design at Nokia)" href="http://speedbird.wordpress.com/about/" target="_blank">Adam Greenfield&#8217;s work. </a>Adam is head of design direction for service and user-interface design at Nokia. see Everyware: <a id="spz5" title="The dawning age of ubiquitous computing" href="http://www.amazon.com/exec/obidos/ASIN/0321384016/v2organisa/" target="_blank">The dawning age of ubiquitous computing</a>, and <a href="http://www.lulu.com/content/1554599">Urban Computing and its Discontents</a> to understand more about the vision Adam Greenfield has been developing.</p>
<p>Pachube is right in the zone with the ideas outlined in <a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank">The project description </a>for Adam Greenfield&#8217;s upcoming book,<a id="pxeu" title="The project description for Adam Greenfield's upcoming book, The City Is Here For You To Use" href="http://speedbird.wordpress.com/2008/01/01/new-day-rising/" target="_blank"> The City Is Here For You To Use</a>:</p>
<p><em><em>The City&#8230; takes everything explored in Everyware as a given, and a point of departure.<br />
<em><br />
It assumes that emergent technologies like RFID, mesh networking and shape-memory actuators&#8230;</em></em></em><em><em><em>will simply be part of how cities will be made from now on&#8230;</em></em></em></p>
<p><em><em><em><br />
</em></em></em></p>
<h3 style="text-align: left;">The Pachube Team</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/pachubeteamfull.jpg"><img class="alignnone size-full wp-image-2764" title="pachubeteamfull" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/pachubeteamfull.jpg" alt="pachubeteamfull" width="480" height="344" /></a></p>
<p>The Pachube Team &#8211; Usman Haque (creative director), Chris Leung (EEML developer), photoshopped laptop: Chris Burman (&#8220;example-maker&#8221;. e.g. SL code and Google SketchUp plugin), Ai Hasegawa (graphic designer), Sam Mulube (technical producer and website development).</p>
<p>Also, with Bruce Sterling as a &#8220;visionary&#8221; adviser and other luminaries involved, Pachube has some brilliant guiding lights.Â  Usman pointed that many people have<em> &#8220;have helped, prodded, nudged and advised along the way!&#8221; </em></p>
<div><em>Gavin Starks and also Dopplr&#8217;s Matt Biddulph have been sort of &#8220;friendly neighbours&#8221; to Pachube: they&#8217;ve made some great introductions and I turn to them often for advice on being a London start-up. What&#8217;s been really useful for me is that they are active in a related area and have directly useful advice: Gavin, of course, since he&#8217;s involved in metering the world&#8217;s energy; and Matt perhaps less tangibly in his day job as Dopplr&#8217;s CTO but more so in his active Arduino-enabled social life!</em></div>
<div><em><br />
</em></div>
<div><em>One very important Pachube advisor has been Dr. Paul Pangaro, who has previously been CTO at a number of technology startups, and brings vital experience from his time at Sun Microsystems as Senior Director and Distinguished Market Strategist. Oh, and he&#8217;s also a former student and collaborator of Gordon Pask&#8217;s! He has been very helpful in developing a viable business model in conjunction with my brother Yusuf Haque, who, with his experience in raising capital for startups, has led the fundraising process.</em></div>
<div><em><br />
</em></div>
<div><em>Of course, direct daily input from the Pachube team has been vital to the development of the project, and without Chris Leung (EEML development) and Sam Mulube (backend development) it would be a very different thing indeed!</em></div>
<div>
<h3>Pachube is not just a social networking project for sensor data.</h3>
<p>Pachube evolved out three strands of thought:</p>
<p><em>1) the geographical non-specificity of architecture these days as people live their lives in constant connection with people in remote spaces </em></p>
<p><em>2) a desire to open up the production process of &#8220;smart homes&#8221; in reaction to current trends forÂ placing the design and construction process solely in the hands of knowledgeable others.</em></p>
<p><em>3) an emphasis on contextually specific &#8220;environments&#8221; rather than object-centric &#8220;sensors&#8221;</em></p>
<p>Sensor/actuator integrations are a part of whatÂ  Pachube is about (also see Peter Quirk&#8217;s in depth post on <a id="ai70" title="the strong connection between virtual worlds and sensor networks" href="http://peterquirk.wordpress.com/2009/01/21/sensor-networks-and-virtual-worlds/" target="_blank">the strong connection between virtual worlds and sensor networks</a>), and an interest in home automation and energy management is giving a lot of early momentum to Pachube.</p>
<p>But Usman makes clear Pachube is about &#8220;environments&#8221; rather than &#8220;sensors.&#8221;Â  &#8220;An &#8216;environment&#8217; has dynamic frames of reference, all of which are excluded when simply focusing on devices, objects or mere sensors&#8221; (Usman explains this in depth in the interview below). A central part of Pachube is the development ofÂ  the <a id="f0b2" title="Extended Environments Markup Language." href="http://www.eeml.org/" target="_blank">Extended Environments Markup Language.</a></p>
<h3>Extended Environment Markup Language</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/eeml.jpg"><img class="alignnone size-full wp-image-2765" title="eeml diagram" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/eeml.jpg" alt="eeml diagram" width="520" height="159" /></a></p>
<p><em>Pachube came about as a direct attempt to enable the production of dynamic, responsive, conversant &#8216;environments&#8217;. </em></p>
<p><em>The <a id="gv6y" style="color: #551a8b;" title="Extended Environments Markup Language (EEML)" href="http://www.eeml.org/" target="_blank">Extended Environments Markup Language (EEML)</a> (which is the protocol around which much of Pachube is based) is being developed to make the idea of &#8220;dynamic, responsive and conversant environments&#8221; a reality. It worksÂ with existing construction standards like <a id="l7sl" style="color: #551a8b;" title="Industry Foundation Classes (IFC)" href="http://en.wikipedia.org/wiki/Industry_Foundation_Classes" target="_blank">Industry Foundation Classes (IFCs)</a>, but exists to extend them to account for dynamic, responsive and, dare I say it, conversant buildings. </em></p>
<p>A key member of the Pachube<em> </em>team<em> </em>doing EEML development is <a id="h3n5" title="Chris Leung" href="http://www.chrisleung.org/" target="_blank">Chris Leung</a><em>. </em>Haque Design + Research<em> </em>is industry sponsor of Chris&#8217; doctorate that:</p>
<p><em>investigates how Architectural and Engineering consultancies can use advanced imaging, sensing and visualisation technology to capture, record and playback the responsive behaviour of built Architecture in response to its environment as a decision-support tool to meet this unique challenge.</em></p>
<p><strong><a href="http://www.chrisleung.org/CaseStudy1.htm">Case-Study I â€“ Kielder Forest</a></strong></p>
<p><em><strong><img class="alignnone size-medium wp-image-2707" title="kielderforest" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/kielderforest-300x225.jpg" alt="kielderforest" width="300" height="225" /></strong></em></p>
<p>Usman explained to me the full vision for Pachube is not yet fleshed out on the web site (so read the full interview!), and this is in part because the focus has been on building a backend capable of handling millions of users.</p>
<h3>The business model for Pachube</h3>
<p>Usman explained his commitment to an ethically driven business model to allow a diverse group of companies and individuals to transition to the internet of things. Usman emphasizes that one of his chief concerns is to make sure that these technologies of &#8220;extreme connectivity,&#8221; that will soon be part of every aspect of our lives, are in the hands of all who want to use them.<br />
<em><br />
Pachube is here to make it easier to participate in what I expect to be a vast &#8216;eco-system&#8217; of conversant devices, buildings &amp; environments. </em></p>
<p><em>Pachube will facilitate the development of a huge range of new products and services that will arise from extreme connectivity. It&#8217;s relatively easy for large technology companies like Nike and Apple to transition into the Internet of Things, but Pachube will be particularly helpful for that huge portion of smaller scale industry players that *want* to become part of it, but which are only now waking up to the potentials of the internet &#8212; small and medium scale designers, manufacturers and developers who are very good at developing their products but don&#8217;t have the resources to develop in-house a massive infrastructure for their newly web-enabled offerings. </em></p>
<p><em>Basically, having built a generalized data-brokering backend to connect physical (and virtual) entities to the web, others can now start to build the applications that make the connections really useful. </em></p>
<h3>An Inspired Community of Early Adopters and Business Visionaries</h3>
<p><em><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/monkchipsathomecamp1.jpg"><img class="alignnone size-full wp-image-2766" title="monkchipsathomecamp1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/monkchipsathomecamp1.jpg" alt="monkchipsathomecamp1" width="462" height="308" /></a><br />
</em></p>
<p>James Governor <a href="../wp-content/uploads/2008/12/andystanfordclark.jpg"><span class="entry-content">(</span></a><a id="qd8i" title="@monkchips" href="http://twitter.com/monkchips" target="_blank">@monkchips</a>), <a href="http://redmonk.com/">Redmonk</a> has Pachube, <a href="http://currentcost.co.uk/">Current Cost</a>, <a id="g.i:" title="using MQTT" href="http://mqtt.org/" target="_blank">MQTT</a> and RSMB (<a id="h0is" title="IBM AlphaWorks" href="http://alphaworks.ibm.com/tech/rsmb" target="_blank">IBM AlphaWorks</a>), and <a href="http://www.arduino.cc/" target="_blank">Arduino</a> on the board at <a id="h4a0" title="HomeCamp '08" href="http://homecamp.pbwiki.com/homecamp08" target="_blank">HomeCamp â€˜08.</a> Photo from theÂ  <a href="http://www.flickr.com/photos/tags/homecamp08/" target="_blank">Flickr</a><a href="http://www.flickr.com/search/?q=homecamp&amp;w=29034542%40N00" target="_blank"> stream</a> ofÂ  <a href="http://benjaminellis.co.uk/" target="_blank">Benjamin Ellis</a>.<a href="http://www.flickr.com/search/?q=homecamp&amp;w=29034542%40N00" target="_blank"></a></p>
<p>What attracted my attention to Pachube, at first, was the small but highly energized community of early adopters I noticed experimenting with Pachube.Â  <a id="x2vv" title="Nigel Crawley" href="http://www.nigelcrawley.co.uk/" target="_blank">Nigel Crawley</a> <a id="nf4y" title="@ni" href="http://twitter.com/ni" target="_blank">@ni</a>), and <a id="zjcv" title="James Taylor" href="http://jtlog.wordpress.com/" target="_blank">James Taylor</a>, (<a id="ie4m" title="@jtonline" href="http://twitter.com/jtonline" target="_blank">@jtonline</a>)Â  were some of the first to plunge in.Â <a id="o0.i" title="Rick Bullotta" href="http://www.automation.com/content/wonderware-appoints-rick-bullotta-vp-and-cto" target="_blank">Rick Bullotta,</a> Usman noted, has been very active in the community forum bringing much-needed automation expertise to the conversation. <a id="ny-t" title="Pam Broviak" href="http://www.publicworksgroup.com/" target="_blank">Pam Broviak</a> (<a id="xkmo" title="@pbroviak" href="http://twitter.com/pbroviak" target="_blank">@pbroviak</a>) is an early Second Life adopter.Â  And <a id="ugu0" title="Matt Biddulph" href="http://www.hackdiary.com/about/" target="_blank">Matt Biddulph</a> (CTO of <a href="http://www.dopplr.com/">Dopplr</a>) was the first non-Pachube person to get a feed up!</p>
<p>A very active early adopter is <a id="q54j" title="Carl Johan Rosen" href="http://carljohanrosen.com/" target="_blank">Carl Johan Rosen</a> wrote an <a href="http://www.openframeworks.cc/" target="_blank">openFrameworks</a> addon (<a id="ljuh" title="for more see here" href="http://carljohanrosen.com/?p=42" target="_blank">see here</a>) for <a href="http://www.pachube.com/" target="_blank">Pachube</a> that he presented at the <a href="http://www.aec.at/en/festival2008/program/project.asp?parent=14439&amp;iProjectID=14447" target="_blank">OFLab at Ars Electronica Festival</a>.<br />
After the first inaugural <a id="h4a0" title="HomeCamp '08" href="http://homecamp.pbwiki.com/homecamp08" target="_blank">HomeCamp</a>, where Usman and Chris Burman from Pachube were presenters, (<a id="diae" title="see slides here" href="http://www.slideshare.net/tag/pachube" target="_blank">see slides here</a>), I began to notice that people were sending their current cost feeds into Pachube. And recently, it was announced that Pachube has <a href="http://apps.pachube.com/carbon_footprint.php" target="_new">carbon footprint calculation app</a> which:</p>
<p><em>makes it very easy to take any Pachube feed that measures electricity consumption in watts or kilowatts and convert it into a Pachube feed that shows a realtime estimated carbon footprint for the last 15 minutes, the last hour and the last 24 hours.</em></p>
<p><em>The app makes use of international data provided by <a href="http://www.amee.cc/" target="_new">&#8216;AMEE &#8211; The world&#8217;s energy meter&#8217;</a>. AMEE provides figures that are specific to electricity suppliers in UK &amp; Ireland and specific to country in the rest of the world.</em></p>
<p><em>This app, combined with the <a href="http://community.pachube.com/?q=node/100">Current Cost app</a> makes it simple to monitor your carbon footprint on a day to day basis!</em></p>
<p>I still haven&#8217;t found out what <a id="kmt8" title="@yellowpark" href="http://twitter.com/yellowpark" target="_blank">@yellowpark</a> was doing last Saturday to produce so much CO2&#8230;&#8230;? (the perils of going public with your energy consumption as <a id="am8t" title="@epachube" href="http://twitter.com/pachube" target="_blank">@epachube</a> pointed out).</p>
<p>But perhaps Chris Dalby <a id="kmt8" title="@yellowpark" href="http://twitter.com/yellowpark" target="_blank">(@yellowpark</a>) can be excused a day of CO2 excess as he has just released <a id="qf:l" title="Pachube Air" href="http://www.yellowpark.net/cdalby/index.php/2009/01/10/pachube-air-the-first-release/" target="_blank">Pachube Air</a>.</p>
<p>While enterprise and government projects are on the near horizon, PachubeÂ  is designed to introduce a DIY approach to ubicomp.Â  Usman said he is &#8220;concerned by developments in ubiquitous computing whereby &#8216;making technology invisible&#8217; equates to placing the design and construction process solely in the hands of knowledgeable others.</p>
<p>DIY City (see the <a id="zwms" title="Do-It-Yourself-City Project" href="http://diycity.org/diycity-main-group/call-work-first-diycity-project" target="_blank">Do-It-Yourself-City Project</a>) is developing a similar vision here in NYC.</p>
<h3>Natural Fuse: &#8220;A city wide network of electronically-assisted plants.&#8221;</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/naturalfusenetwork1.jpg"><img class="alignnone size-full wp-image-2779" title="naturalfusenetwork1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/naturalfusenetwork1.jpg" alt="naturalfusenetwork1" width="405" height="305" /></a></p>
<p><em>I think we&#8217;ve really not even begun to imagine the kinds of applications that will be important,&#8221; </em> Usman Haque.</p>
<p>Haque Design + Research which still continues, and has a separate team will be involved mostly in the kinds of things it has in the past, but it isÂ <em> &#8220;also in pushing development of things that *use* Pachube,&#8221;</em> such as the project Natural Fuse, by Usman Haque, <a id="y5x7" title="Nitipak Samsen (Designer)" href="http://www.dotmancando.info/" target="_blank">Nitipak Samsen (Designer)</a>,Â <a id="d.p2" title="Cesar Harada (Designer)" href="http://www.cesarharada.com/" target="_blank">Cesar Harada (Designer)</a>, Barbara Jasinowicz (Producer), was commissioned by <a href="http://www.archleague.org/index-dynamic.php?show=757" target="_new">the Architecture League</a> &amp; <a href="http://www.situatedtechnologies.net/?q=node/89" target="_new">Situated Technologies: Toward the Sentient City</a> and will open to the public in Autumn 2009.</p>
<p><em>Natural Fuse harnesses the carbon-sinking capabilities of plants to create a city-wide network of electronically-assisted plants that act both as energy providers and as shared &#8220;carbon sink&#8221; circuit breakers. By sharing resources and information between the plants, energy expenditure can be collectively monitored and managed.</em></p>
<p><em> The purpose is to create a collective &#8220;carbon sink&#8221;, that offsets the amount of energy consumed by the plant owners &#8211; a natural &#8220;circuit breaker&#8221;. If people cooperate on their energy expenditure then the plants thrive (and they can all use more energy); but if they don&#8217;t then the network starts to kill plants, thus diminishing the network&#8217;s energy capacity,</em> (a full description of natural fuse in the interview below).</p>
<h3>The Street As Platform</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/streetasaplatform1.jpg"><img class="alignnone size-full wp-image-2780" title="streetasaplatform1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/streetasaplatform1.jpg" alt="streetasaplatform1" width="450" height="301" /></a></p>
<p>Image courtesy ofÂ <a id="k0g3" title="Timo Arnall" href="http://www.elasticspace.com/" target="_blank">Timo Arnall</a> -Â  who is an awesome photographer and mover and shaker in ubicomp. <em>&#8220;The way the street feels may soon be defined by what cannot be seen with the naked eye,&#8221;</em> writes Dan Hill in his post <a href="http://www.cityofsound.com/blog/2008/02/the-street-as-p.html" target="_blank">&#8220;The Street as Platform.&#8221;</a> Usman comments on Dan Hill&#8217;s other &#8220;must read&#8221; post:</p>
<p><em><a id="doow" title="&quot;the personal well-tempered environment,&quot;" href="http://www.cityofsound.com/blog/2008/01/the-personal-we.html" target="_blank">&#8220;The Personal Well-Tempered Environment&#8221;</a> is full of &#8220;fascinating propositions&#8230; &#8230;they&#8217;re relevant to things I&#8217;m interested in&#8230;</em></p>
<p>In a summary of his ideas on personal well-tempered env., Dan Hill writes:<br />
<em></em></p>
<p><em>A real-time dashboard for buildings, neighbourhoods, and the city, focused on conveying the energy flow in and out of spaces, centred around the behaviour of individuals and groups within buildings.</em></p>
<p><em>A form of &#8216;BIM 2.0&#8242; that gives users of buildings both the real-time and longitudinal information they need to change their behaviour and thus use buildings, and energy, more effectively. An ongoing post-occupancy evaluation for the building, the neighbourhood and the city.</em></p>
<p><em>A software service layer for connecting things together within and across buildings.</em></p>
<p><em>As information increasingly becomes thought of a material within building, it makes sense to consider it holistically as part of the built fabric, as glass, steel, ETFE etc.</em></p>
<h3>Interview With Usman Haque</h3>
<p><strong>Tish Shute:</strong> You have been involved in many awesome projects but Pachube seems to be quite a new direction.Â  What are the key influences in your career and the development of your thinking? And, could you tell me more about how your previous work brought you to creating Pachube? Is Pachube a central focus for you and Haque design now?</p>
<p><strong>Usman Haque:</strong><em> To me Pachube is the logical culmination of everything I&#8217;ve worked on for the last 12 years since finishing my post-grad architecture studies.</em></p>
<p><em>A lot of my work until now has centered around large-scale mass-collaboration interactive &#8220;spectacles&#8221; involving many thousands of members of the public at once. I found this a good medium in which (a) to explore strategies for collaboration that take account of the granularity of participation (i.e. the fact that different people have different interests, skills and intentions in any participative act); and (b) to work at an urban scale; i.e. in a way that has an effect at the scale of buildings, parks, and streetscapes etc.</em></p>
<p><em> <a id="kr8h" title="Open Burble" href="http://www.haque.co.uk/openburble.php" target="_blank">Open Burble</a> was a good example of this approach: essentially a framework, composed of 2m carbon-fibre modules, it had electronics embedded in 1000 helium balloons. Members of the public could configure and assemble these, inflate them and then unfurl the complex structure up to the scale of a 15 storey buidling. Finally, by shaking, rowing, twisting and bending a handlebar embedded with sensors (the same as in the Wii controller as it happens), dozens of people at once could have an effect on the Burble&#8217;s position and the colours streaming through it.</em></p>
<p><em><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/openburble2.jpg"><img class="alignnone size-full wp-image-2832" title="openburble2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/openburble2.jpg" alt="openburble2" width="509" height="338" /></a><br />
</em></p>
<p><a href="http://www.haque.co.uk/openburble.php" target="_blank">Open Burble, Singapore Biennale 2006</a></div>
<p><em>Along the way I became interested at times in what an &#8220;operating system&#8221; might mean in the context of architecture (paper,Â <a id="cxpf" title="Hardspace, Softspace and the possibilities of open source architecture, 2002" href="http://www.haque.co.uk/papers/hardsp-softsp-open-so-arch.PDF" target="_blank"> Hardspace, Softspace and the possibilities of open source architecture, 2002 (PDF)</a>, particularly an &#8220;open source&#8221; operating system (Urban Versioning System,Â <a id="yvjc" title="http://uvs.propositions.org.uk/" href="http://uvs.propositions.org.uk/" target="_blank">http://uvs.propositions.org.uk/</a> ). I was also interested in developing tools for supposedly &#8220;non-technical&#8221; people to start building their own interactive systems or environments, hence the release of <a id="zv:-" title="The &quot;Low Tech Sensors &amp; Actuators for Artists and Architects&quot;" href="http://lowtech.propositions.org.uk/" target="_blank">The &#8220;Low Tech Sensors &amp; Actuators for Artists and Architects&#8221;</a> pamphlet , co-authored with an old friend,Â <a id="w-ad" title="Adam Somlai-Fischer" href="http://www.aether.hu/" target="_blank">Adam Somlai-Fischer</a>, back in 2005.</em></p>
<p><em>An off-shoot of this has been an obsession withÂ <a id="ahue" title="trying to rescue the concept of &quot;interaction&quot;" href="http://mags.acm.org/interactions/20090102/?pg=71" target="_blank">trying to rescue the concept of &#8220;interaction&#8221;</a> from oblivion &#8211; I say oblivion because I think the really exciting possibilities of the concept of interaction are being lost because we&#8217;re being sold a billion so-called &#8220;interactive&#8221; devices and gadgets that are, in fact, merely &#8220;reactive&#8221;. In this, <a id="t5h7" title="I turn often to the work of cybernetician Gordon Pask" href="http://www.haque.co.uk/papers/architectural_relevance_of_gordon_pask.pdf" target="_blank">I turn often to the work of cybernetician Gordon Pask</a>, particularly active in the 50s, 60s and 70s in the development of truly interactive systems. (And also a collaborator withÂ <a id="gt4p" title="Cedric Price" href="http://en.wikipedia.org/wiki/Cedric_Price" target="_blank">Cedric Price</a>, one of my favourite architects).</em></p>
<p><em>Which brings me to Pachube, which is now occupying pretty much all my time and will do for the foreseeable future. (<a id="qdfj" title="Haque Design + Research" href="http://www.haque.co.uk/" target="_blank">Haque Design + Research</a> still continues, and has a separate team &#8212; it will be involved mostly in the kinds of things it has in the past, but also in pushing development of things that *use* Pachube, such as the projectÂ <a id="h:9w" title="Natural Fuse" href="http://www.haque.co.uk/naturalfuse.php" target="_blank">Natural Fuse</a> ).</em></p>
<p><em>Pachube came about as a direct attempt to enable the production of dynamic, responsive, conversant &#8216;environments&#8217;. ItÂ basically evolved out of three strands of thought.</em></p>
<p><em>The first was the notion of the <strong>geographical non-specificity of architecture</strong> these days. By this I mean that, for many of us now, &#8220;home&#8221; is an idea constructed from several places &#8211;we live and work in environments composited by networked technology from fragments that bridge huge geographical distances. These environments are resolutely &#8220;human&#8221; (in the sense of being inhabited, designed and determined by people) yet context-free (because they do not privilege geographical location). I wanted to find a way to &#8220;connect&#8221; up remote spaces, much likeÂ <a id="ubie" title="Remote Home" href="http://www.tobi.net/remotehome/remotehome.htm" target="_blank">Remote Home</a> and a whole range of other projects had done, but in a generalized way so that it would be possible to keep adding to the ecosystem of connected environments on an ad hoc basis; a global architecture if you will.</em></p>
<p><em>The second strand of thought came from the <strong>desire to open up the production process of &#8220;smart homes.&#8221;</strong> I&#8217;m concerned by developments in ubiquitous computing whereby &#8220;making technology invisible&#8221; equates to placing the design and construction process solely in the hands of knowledgeable others. Whereas it&#8217;s still possible more or less to do DIY on your home, if many ubicomp technologists had their way it would become less and less possible simply because of the complexity of reverse-engineering such closed-systems. It&#8217;s already a problem with larger buildings: service companies go out of business, proprietary skills or tools disappear and complex lighting and sensor systems remain unused. So, with Pachube I wanted to help foster a more open way of developing the discipline: to embrace the concept of the maker, and to help people negotiate their technological future.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/reconfigurablehouse.jpg"><img class="alignnone size-full wp-image-2781" title="reconfigurablehouse" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/reconfigurablehouse.jpg" alt="reconfigurablehouse" width="419" height="107" /></a></p>
<p><em><a id="ex31" title="Reconfigurable House" href="http://haque.co.uk/reconfigurablehouse.php" target="_blank">Reconfigurable House</a>,Â an environment constructed from thousands of low tech components that can be &#8220;reconfigured&#8221; by its occupants.</em></p>
<p><em>The final strand of thought relates to Pachube&#8217;s emphasis on <strong>&#8220;environments&#8221; rather than &#8220;sensors.&#8221; </strong>I believe that one of the major failings of the usual ubicomp approach is to consider the connectivity and technology at the object-level, rather than at the environment-level. It&#8217;s built into much of contemporary Western culture to be object-centric, but at the level of &#8220;environment&#8221; we talk more about context, about disposition and subjective experience. An &#8216;environment&#8217; has dynamic frames of reference, all of which are excluded when simply focusing on devices, objects or mere sensors. If one really studies deeply what an &#8216;environment&#8217; is (by this I mean more than simply saying that &#8220;it&#8217;s what things exist in&#8221;), one begins to understand that an environment is a construction </em><em>process and </em><em>not a medium; nor is it a state or an entity. In this I would refer to Gordon Pask&#8217;s phenomenally important text </em><em>&#8220;Aspects of Machine Intelligence&#8221; in Nicholas Negroponte&#8217;sÂ <a id="hlcg" title="Soft Architecture Machine" href="http://www.amazon.com/Soft-Architecture-Machines-Nicholas-Negroponte/dp/0262140187" target="_blank">Soft Architecture Machine</a> though it makes for extremely tough reading (Negroponte compared it in importance to Alan Turing&#8217;s contributions to the computer science discipline).</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/pachube1.jpg"><img class="alignnone size-full wp-image-2782" title="pachube1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/pachube1.jpg" alt="pachube1" width="411" height="275" /></a></p>
<p><em>Ultimately, though, Pachube is here to make it easier to participate in what I expect to be a vast &#8216;eco-system&#8217; of conversant devices, buildings &amp; virtual environments. Pachube will facilitate the development of a huge range of new products and services that will arise from extreme connectivity. It&#8217;s relatively easy for large technology companies likeÂ <a id="ps11" title="Nike and Apple" href="http://www.apple.com/ipod/nike/" target="_blank">Nike and Apple</a> to transition into the Internet of Things, but Pachube will be particularly helpful for that huge portion of smaller scale industry players that *want* to become part of it, but which are only now waking up to the potentials of the internet &#8212; small and medium scale designers, manufacturers and developers who are very good at developing their products but don&#8217;t have the resources to develop in-house a massive infrastructure for their newly web-enabled offerings.Â Basically, having built a generalized data-brokering backend to connect physical (and virtual) entities to the web, others can now start to build the applications that make the connections really useful.</em></p>
<p><strong>Tish Shute:</strong> You mentioned that both Bruce Sterling and Gavin Starks (AMEE) have given input on Pachube.Â  Can you describe any specific ways they (and others?) have influenced the evolution of Pachube? You mentioned the concept of &#8220;engaged responsible spime wrangling&#8221; when we talked on skype?</p>
<p><strong>Usman Haque:</strong> <em>Yes, I am very grateful to a whole bunch of people who have helped, prodded, nudged and advised along the way!</em></p>
<p><em>I asked Bruce to be a &#8220;visionary&#8221; adviser because he was one of the people early on to envisage the concepts and ramifications ofÂ <a id="v5w3" title="&quot;spimes&quot;Â Â (his neologism for 'space-time objects')" href="http://www.boingboing.net/images/blobjects.htm" target="_blank">&#8220;spimes&#8221;Â Â (his neologism for &#8216;space-time objects&#8217;)</a>. While I agree that &#8220;spimes&#8221; are directly relevant, what I found most important from his conception was the concept of &#8220;wrangling&#8221; &#8211; being actively and productively engaged and responsible in the development of spimed environments. I think it was a crucial leap: to talk about &#8220;wranglers&#8221; rather than &#8220;end-users&#8221;. So the kinds of questions I&#8217;ve turned to him for regard how to nudge people away from being &#8220;end users&#8221; and towards being &#8220;wranglers&#8221;; and about how to transition from being a &#8220;hacker toy&#8221; to &#8220;major infrastructure&#8221;. He had some great (and invaluable) responses, of which one of the most important to me was something he said in email: &#8220;&#8230;I think total openness is fatal. Â It&#8217;s like lying in a blazing sun under a sky full of vultures, naked. It&#8217;s also rather rude, like babbling anything or anything that flies into your head and still expecting people to pay attention.&#8221;</em></p>
<p><em><a id="qrs7" title="Gavin Starks" href="http://www.amee.cc/" target="_blank">Gavin Starks</a> and alsoÂ <a id="bbd." title="Dopplr's" href="http://www.dopplr.com/" target="_blank">Dopplr&#8217;s</a> <a id="aqy:" title="Matt Biddulph" href="http://www.hackdiary.com/" target="_blank">Matt Biddulph</a> have been sort of &#8220;friendly neighbours&#8221; to Pachube: they&#8217;ve made some great introductions and I turn to them often for advice on being a London start-up. What&#8217;s been really useful for me is that they are active in a related area and have directly useful advice: Gavin, of course, since he&#8217;s involved inÂ <a id="lzoi" title="metering the world's energy" href="http://www.amee.cc/" target="_blank">metering the world&#8217;s energy</a>; and Matt perhaps less tangibly in his day job as Dopplr&#8217;s CTO but more so in hisÂ <a id="jav_" title="active Arduino-enabled social life" href="http://tinker.it/now/2009/01/20/toy-hacking-workshop-09/" target="_blank">active Arduino-enabled social life</a>!</em></p>
<p><em>One very important Pachube advisor has beenÂ <a id="qjz0" title="Dr. Paul Pangaro" href="http://www.pangaro.com/" target="_blank">Dr. Paul Pangaro</a>, who has previously been CTO at a number of technology startups, and brings vital experience from his time at Sun Microsystems as Senior Director and Distinguished Market Strategist. (Oh, and he&#8217;s also a former student and collaborator of Gordon Pask&#8217;s!) He has been very helpful in developing a viable business model in conjunction with my brother Yusuf Haque, who, with his experience in raising capital for startups, has led the fundraising process.</em></p>
<p><em>Of course, direct daily input from the Pachube team has been vital to the development of the project, and withoutÂ <a id="nyoj" title="Chris Leung" href="http://www.chrisleung.org/" target="_blank">Chris Leung</a> (EEML development) andÂ <a id="xr8l" title="Sam Mulube" href="http://twitter.com/smazero" target="_blank">Sam Mulube</a> (backend development) it would be a very different thing indeed!</em></p>
<p><strong>Tish Shute:</strong> Now the emerging internet is the world as a networked, enhanced virtual/reality environment &#8211; sorry about the inadequate terminology, but as you said &#8220;the distinction between real and virtual is becoming as quaint as the distinction between mind and body&#8221;. You are participating in the <a id="k7s8" title="Sentient City" href="http://www.situatedtechnologies.net/?q=node/89" target="_blank"><strong>Sentient City</strong> exhibition organized by the </a><a href="http://www.archleague.org/" target="_blank">Architectural League of New York for September 2009.</a></p>
<p>Could you explain more about the Sentient City project and what your contribution Natural Fuse which uses common house plants, energy-monitoring sensors, and Pachube to create &#8220;a city-wide network of electronically-assisted plants that act as carbon-cycle circuit-breakers in much the same way as conventional electrical circuit-breakers do&#8230;..&#8221; is about?</p>
<p><strong>Usman Haque: </strong><em>Situtated Technologies, founded toÂ explore the impact of &#8220;situated&#8221; technologies (i.e. locative media, etc.) in urban spaces,Â kicked off with a <a id="b77z" title="symposium organised by Mark Shepard, Omar Khan and Trebor Scholz" href="http://www.situatedtechnologies.net/?q=node/1" target="_blank">symposium organised by Mark Shepard, Omar Khan and Trebor Scholz</a> and supported by theÂ <a id="o7a4" title="Architecture League of New York" href="http://www.archleague.org/" target="_blank">Architecture League of New York</a> a couple of years ago, and continued throughÂ <a id="o5o6" title="a series of pamphlets" href="http://www.situatedtechnologies.net/?q=node/75" target="_blank">a series of pamphlets</a> (the first by Adam Greenfield &amp; Mark Shepard; the second by me and Matthew Fuller; the third and fourth byÂ Benjamin Bratton &amp; Natalie Jeremijenko andÂ Laura Forlano &amp; Dharma Dailey). This is now culminating in an exhibition,Â &#8220;Toward the Sentient City&#8221;, opening in September 2009, as a public manifestation of many of the concepts raised over the years.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantcircuit1.jpg"><img class="alignnone size-full wp-image-2783" title="plantcircuit1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantcircuit1.jpg" alt="plantcircuit1" width="400" height="289" /></a></p>
<p><em><a id="k48e" title="Natural Fuse" href="http://www.haque.co.uk/naturalfuse.php" target="_blank">Natural Fuse</a>, a project funded by the Architecture League to be part of that exhibtion, is really a Haque Design + Research project rather than Pachube project alone. It came about for two reasons. The first was because we had been investigating for several months many different ways to use plants and vegetation in interactive architectural design: as living walls, as responsive systems, as visual and olfactory indicators, as passive ventilation &#8212; fantastic research undertaken predominantly by my invaluable production assistant Barbara Jasinowicz. We were particularly interested in energy creation and monitoring and had made a number of (unsuccessful) proposals to develop building systems based on plant interaction. The second was because I wanted to have a good demonstration project for Pachube: a system that was not just end-to-end single-point communication, but one in which the system increased its efficiency over time through more and more geographically-dispersed connections. So Natural Fuse developed through a series of conversations with a very intelligent and witty designerÂ <a id="ed_l" title="Nitipak (Dot) Samsen" href="http://www.dotmancando.info/" target="_blank">Nitipak (Dot) Samsen</a> who was then an intern and who will now lead design work along withÂ <a id="w9.y" title="Cesar Harada" href="http://www.cesarharada.com/" target="_blank">Cesar Harada</a> (similarly intelligent and witty!).</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfusecare1.jpg"><img class="alignnone size-full wp-image-2784" title="plantfusecare1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfusecare1.jpg" alt="plantfusecare1" width="400" height="322" /></a></p>
<p><em>Briefly, the point of Natural Fuse is to use networked plants, based on the Arduino ethernet platform, to harnessÂ the carbon-sinking capabilities of plants to create a city-wide network of electronically-assisted plants that act both as energy providers and as shared &#8220;carbon sink&#8221; circuit breakers. By sharing resources and information between the plants, energy expenditure can be collectively monitored and managed. The purpose is to create a collective &#8220;carbon sink&#8221;, that offsets the amount of energy consumed by the plant owners &#8211; a natural &#8220;circuit breaker&#8221;. If people cooperate on their energy expenditure then the plants thrive (and they can all use more energy); but if they don&#8217;t then the network starts to kill plants, thus diminishing the network&#8217;s energy capacity.Â Of course, the network functionality is enabled by Pachube. The plan is to distribute these to some households in New York and offer plans and downloads for people to build their own as well.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfusesystem1.jpg"><img class="alignnone size-full wp-image-2785" title="plantfusesystem1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfusesystem1.jpg" alt="plantfusesystem1" width="432" height="214" /></a></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfuseunit.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfuseunit1.jpg"><img class="alignnone size-full wp-image-2786" title="plantfuseunit1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/plantfuseunit1.jpg" alt="plantfuseunit1" width="443" height="197" /></a></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/naturalfusenetwork2.jpg"><img class="alignnone size-full wp-image-2787" title="naturalfusenetwork2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/naturalfusenetwork2.jpg" alt="naturalfusenetwork2" width="462" height="348" /></a><br />
<strong><br />
Tish Shute:</strong> You describe Pachube as linking environments not just sensor to sensor (as sensorbase.org does) &#8211; an environment for Pachube could be a web page. An essential concept in Pachube is the concept that anything could be an environment and such environments are treated equivalently with EEML. You describe EEML as a protocol that sits comfortably with existing building protocols &#8220;what it brings to the picture is the ability to describe buildings that change.&#8221;</p>
<p>How will EEML change our understanding of architecture and enable the view of architecture that &#8220;includes smells, sounds, light, electromagnetic fields &#8211; buildings as dynamic and changing?&#8221; (Prasad Passive House?)</p>
<p>You describe EEML as straddling and designed to work alongside IFC construction industry format. Who is involved in the creation of EEML?Â  Could you explain a little bit how it is different from SensorEML? You mentioned little has been done re post-construction evaluation of buildings. How will EEML enable buildings to share strategies (for example on energy consumption) as you put it?</p>
<p><strong>Usman Haque:</strong> <em>TheÂ <a id="gv6y" style="color: #551a8b;" title="Extended Environments Markup Language (EEML)" href="http://www.eeml.org/" target="_blank">Extended Environments Markup Language (EEML)</a> (which is the protocol around which much of Pachube is based) is being developed to make the idea of &#8220;dynamic, responsive and conversant environments&#8221; a reality. It worksÂ with existing construction standards likeÂ <a id="l7sl" style="color: #551a8b;" title="Industry Foundation Classes (IFC)" href="http://en.wikipedia.org/wiki/Industry_Foundation_Classes" target="_blank">Industry Foundation Classes (IFCs)</a>, but exists to extend them to account for dynamic, responsive and, dare I say it, conversant buildings. In the perhaps prosaic world of construction, this helps to facilitate a number of architectural requirements such asÂ <a id="i2_j" style="color: #551a8b;" title="post-occupancy evaluation" href="http://www.google.com/search?hl=en&amp;client=safari&amp;rls=en&amp;defl=en&amp;q=define:post+occupancy+evaluation&amp;sa=X&amp;oi=glossary_definition&amp;ct=title" target="_blank">post-occupancy evaluation</a>, realtime site-based environmental feedback at the design phase and simulations that synchronise with realworld installation. WithÂ <a id="hxs4" style="color: #551a8b;" title="EEML" href="http://www.eeml.org/" target="_blank">EEML</a> and Pachube you&#8217;ll be able to start working with, say, an Autocad model at the design phase, and include *real time* environmental data from the site, as well as to model expected sensor and assumed energy consumption data of the design; use the same model during the construction phase (because it will translate fine to standard modelling descriptions), and keep working with the same set of information even after the building is occupied and running &#8212; making it a whole lot easier to learn from the design and maintenance processes than it is currently.</em></p>
<p><em>At the same time this does not exclude the possiblity of talking about &#8220;sensors&#8221; (asÂ <a id="swia" title="SensorML" href="http://en.wikipedia.org/wiki/SensorML" target="_blank">SensorML</a> wants to), but we are more easily able to consider, say, the dozens of different ways that different clients will want to address, access or search for those sensors; the changing contextual motivations for actually processing sensor information; and the capacity for flexible sensor ontologies &#8212; where you don&#8217;t need to know from the beginning everything you&#8217;ll be looking for once you&#8217;ve recorded mountains of data.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/environmentsconnected.jpg"><img class="alignnone size-full wp-image-2792" title="environmentsconnected" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/environmentsconnected.jpg" alt="environmentsconnected" width="454" height="151" /></a></p>
<p><em>We can consider, equally as &#8216;environments&#8217; a mountainside, the interior a building, the context of a webpage, the internal status and external context of a mobile device, the interactions within something like Second Life.</em></p>
<p><em>As a result of this conception of &#8220;environment&#8221; we remove the need for a distinction between &#8220;real&#8221; and &#8220;virtual&#8221;. We can consider, equally as &#8216;environments&#8217; a mountainside, the interior a building, the context of a webpage, the internal status and external context of a mobile device, the interactions within something like Second Life &#8212; all these are environments and can communicate with each other on equivalent terms. More importantly a single &#8220;environment&#8221; can be expressed as a snapshot in time; or it can be expressed as a sequence of many snap shots over several years.</em></p>
<p><em>One very important thing we&#8217;re looking at now is how to transition the protocol from something that is status-based, to something that can express transactions, goals and processes. We&#8217;ve just started looking at howÂ <a id="e7.0" title="RDF" href="http://en.wikipedia.org/wiki/Resource_Description_Framework" target="_blank">RDF</a> andÂ <a id="khn." title="machine tags" href="http://en.wikipedia.org/wiki/Machine_tag" target="_blank">machine tags</a> might help in this, largely spurred on by perceptive comments from one of my favourite designers,Â <a id="mit9" title="Toxi, a.k.a. Karsten Schmidt" href="http://postspectacular.com/" target="_blank">Toxi, a.k.a. Karsten Schmidt</a>.</em></p>
<p><strong>Tish Shute:</strong> You mentioned that you see &#8220;smart&#8221; buildings and &#8220;smart&#8221; cities as environments not just a collection of devices? On the Pachube web page there is a chart describing potential interactions between entities (one to one, one to many, etc.) but you do not give many pointers to how two unrelated objects that are connected would derive any value out of the connection&#8230;could you give me some examples of the kinds of use cases (Natural Fuse is one of course!) and interesting new opportunities to create shared value that Pachube will enable?</p>
<p><strong>Usman Haque:</strong> <em>Yes, I recognize that the Pachube website information leaves a lot to be desired&#8230;! Apart from a whole lot of conceptual information that&#8217;s missing, there are a number of undocumented API features that nobody has yet uncovered!</em></p>
<p><em>Well, in answer to your question: much of it is intuition &#8211; I don&#8217;t know exactly _how_ it will be valuable but I do expect the community to find ways to make such seemingly disparate interoperability valuable.</em></p>
<p><em>To make a prosaic example: say, (once privacy options are introduced) that a manufacturer creates aÂ <a id="s53b" title="Pachube input application" href="http://community.pachube.com/?q=node/100" target="_blank">Pachube input application</a>, like an electricity meter that automatically charts on Pachube. There is a certain benefit to its customers in being able to monitor their usage over time and to compare their usage to the aggregation of others in a similar class, but anonymised. Say that someone else has produced a Pachube output application like aÂ <a id="fhjs" title="mobile phone Pachube viewer" href="http://www.rcreations.com/freeandroidgphoneg1applications" target="_blank">mobile phone Pachube viewer</a>. Now the electricity meter users can use this new output application as an extension to be able to monitor their consumption on a mobile phone. Now, imagine if someone else develops a new product, aÂ <a id="j.l-" title="networked lamp" href="http://www.goodnightlamp.com/" target="_blank">networked lamp</a> &#8212; it would now be very easy for that designer to write a little app to make the networked lamp switch on (or change brightness) according to the electricity consumption, even remotely. The point is that the more input and output apps are added the more valuable they each become.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/scatteredhouse.jpg"><img class="alignnone size-full wp-image-2791" title="scatteredhouse" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/scatteredhouse.jpg" alt="scatteredhouse" width="443" height="109" /></a><br />
<a id="tzsq" title="Scattered House" href="http://www.haque.co.uk/scatteredhouse.php" target="_blank"></a></p>
<p><em><a id="tzsq" title="Scattered House" href="http://www.haque.co.uk/scatteredhouse.php" target="_blank">Scattered House</a>, like Reconfigurable House, but spread throughout various cities in the world to demonstrate the implications of designing environments and buildings in the context of family diasporas and ubiquitous ad hoc networked connectivity.</em></p>
<p><em>Part of Pachube&#8217;s emphasis, in not making specific connections more important than others, is that the community can develop new types of connection. So, while of course it makes it relatively simple to create remote control connections between seemingly unrelated entities (like mobile phones and houses; or web pages and furniture); and it makes it relatively simple to connect up environmental conditions from the physical world to seemingly distant Second Life (or, more interestingly to me,Â <a id="iqkx" title="OpenSim" href="http://opensimulator.org/wiki/Main_Page" target="_blank">OpenSim</a> ) which can make it a more viable interactive environment; and it makes data aggregation and comparison possible between wide ranges of energy consumers to facilitate aggregation analysis; but, the point really is to make it easy for people and companies to build in this kind of connectivity and invent new uses.</em></p>
<p><em>Through my close association withÂ <a id="sin8" title="The Bartlett, University College London's architecture school" href="http://www.bartlett.ucl.ac.uk/" target="_blank">The Bartlett, University College London&#8217;s architecture school</a>, I hope to develop some particularly relevant use-case scenarios for the architectural industry. I think we&#8217;ve really not even begun to imagine the kinds of applications that will be important, though I guess Natural Fuse exemplifies the kind of approach I would like to see in Pachube-enabled applictations: one in which the collective/hive experience contributes towards some end goal, to make it possible to create a &#8220;wikipedia of environments&#8221; as opposed to a web-based Wikipedia &#8211; it&#8217;s not that I necessarily want to create these things myself, but rather I want to make it </em><em>possible to create such things.</em></p>
<p><strong>Tish Shute:</strong> You mentioned that you hope Pachube to be the place to connect smart products &#8211; product to product communication?Â  Also you mentioned that you would like to have a way that smart products can self register with Pachube. While all feeds are public now, you are going to create groups with different levels of privacy. Both of the aforementioned features would enable more business applications for Pachube.Â  But could you describe the business model for Pachube?</p>
<p><strong>Usman Haque:</strong> Essentially, there are three facets to the business model. The first takes a cue fromÂ <a id="irzp" title="Flickr" href="http://www.flickr.com/upgrade/" target="_blank">Flickr</a> in recognising that there are those who would like a more sophisticated set of services as &#8220;professional&#8221; accounts. The second is to be able to provide a set of tools and applications for medium scale manufacturers and developers who want to web-enable their offerings, who will be able to take advantage of the growing repository of Pachube.Apps and add-ons, and who want the convenience, security and economy that Pachube will be able to offer. The third approach is to become more directly involved in large-scale urban infrastructure projects. There is a fourth facet, but we consider it the killer so I&#8217;m keeping quiet for the moment&#8230;.</p>
<p>So yes, in order to make all these things more useful we&#8217;ll soon be introducing a range of privacy options on feeds, the ability to create &#8220;aggregates&#8221; from collections of feeds, and the possibility of groups, organised around feeds. Another thing we&#8217;re hoping to introduce soon is open environment-level tagging, so that anyone will be able to tag environments, though there will be a way of evaluating the importance of any given tag.</p>
<p><strong>Tish Shute: </strong>I know you mentioned that you are trying to find ways to find tools that allow people to contribute to their environment. There are a number of projects aimed at providing tools that will help people/business to reduce their carbon footprintÂ  &#8211; <a id="a2qc" title="The Carbon Account," href="http://www.thecarbonaccount.com/" target="_blank">The Carbon Account,</a> AMEE, Wattzon, <a id="f8y3" title="Onzo" href="http://www.onzo.co.uk/" target="_blank"> Onzo</a> Is Pachube working with any of these projects and how?</p>
<p>What are the most interesting ideas in this area of changing our relationship to energy consumption emerging from Pachube?</p>
<p><strong>Usman Haque: </strong><em>The carbon footprint calculating industry is getting quite crowded&#8230;! So far I&#8217;ve particularly appreciated AMEE&#8217;s API (which is also used by the Carbon Account, I believe). So one thing we have just released a Pachube.App &#8216;plugout&#8217; which will take a feed from an electricity meter tagged &#8220;watts&#8221; or &#8220;kilowatts&#8221; and convert it into a realtime carbon footprint calculation (driven by AMEE&#8217;s international and region- and supplier-specific carbon conversion factors). So it should be really easy to discover how many kilograms of CO2 you generated in the last 15 minutes&#8230;. that last hour&#8230; the last 24 hours. Here&#8217;s a list of some of the feeds that are already making use of this:Â http://www.pachube.com/tag/co2_last_15_mins</em><br />
<strong><br />
Tish Shute:</strong> I know the Aduino community has really taken and interest in Pachube. Who are the early adopters on Pachube?Â  What are the most prevalent use cases you have seen so far?</p>
<p><strong>Usman Haque:<em> </em></strong><em>It has actually been more difficult than I thought it would be getting the Arduino community interested. This has partly been due to the difficulty of internet-enabling Arduino (until recently adding ethernet access has been a bit of a tough chore). Now that it&#8217;s easier to connect up Arduinos, some of the early adopters have been interfacing Arduino to Current Cost meters (alleviating the need for a computer in between); and others have been doing things like tracking temperature, humidity and light level in their homes and offices.Â <a id="ohbg" title="Pachube user C4C" href="http://www.gomaya.com/glyph/" target="_blank">Pachube user C4C</a> has been pretty active from early on:Â http://www.pachube.com/feeds/1284</em><br />
<strong><br />
Tish Shute:</strong> Pachube is input heavy at the moment &#8211; you mentioned not many accuators are plugged into Pachube yet.Â  You said this is in part because you have focused on making the backend robust and stable before taking a lot of hits. What new directions for Pachube will emerge from enabling the dynamic relationship between sensors and accuators?</p>
<p><strong>Usman Haque:</strong> <em>This will be a crucial evolution in Pachube, when we make actuators more evident. It&#8217;s input heavy at the moment, basically in the sense of being easy to see the inputs &#8212; you add &#8220;inputs&#8221; rather than &#8220;outputs&#8221;, so at the moment we have no idea of what&#8217;s actually plugged into the outputs unless people tell us! However, we know that there are plenty of outputs because they&#8217;re making API requests, we just don&#8217;t know what they&#8217;re being used for! Once the concept of actuators and output environments get built in to the system then I think we&#8217;ll know a lot more about how people are using the system.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/currentcost.jpg"><img class="alignnone size-full wp-image-2794" title="currentcost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/currentcost.jpg" alt="currentcost" width="444" height="150" /></a></p>
<p><em>To make this easier in the meantime we recently announce theÂ <a id="zp60" title="Pachube.apps" href="http://apps.pachube.com/%29" target="_blank">Pachube.apps</a> site, where people can start contributing Pachube &#8216;plugins&#8217; and &#8216;plugouts&#8217; &#8212; things that can be used by others without needing to code or hack, to create, generate or modulate Pachube inputs and outputs. One of these wasÂ <a id="htj9" title="Status2Pachube" href="http://apps.pachube.com/online-status.html" target="_blank">Status2Pachube</a>, which turns the online status of AIM, MSN Messenger, Skype or Yahoo! Messenger users into a Pachube input feed (to make it easy to create &#8220;remote presence&#8221; orbs and such); another was theÂ <a id="wjey" title="CurrentCost2Pachube" href="http://community.pachube.com/?q=node/100" target="_blank">CurrentCost2Pachube</a> app to make it easy to connect up Current Cost electricity meters as input feeds; all of which can then be used by Pachube output apps, like theÂ <a id="xki1" title="G1 Android phone Pachube viewer" href="http://www.rcreations.com/freeandroidgphoneg1applications" target="_blank">G1 Android phone Pachube viewer</a> by Pachube user N4Spd or in the soon-to-launchÂ <a id="pd2x" title="Pachube2SketchUp" href="http://apps.pachube.com/" target="_blank">Pachube2SketchUp</a> plugout which will direct Pachube outputs into Google SketchUp (and by extension Google Earth) in order to generate or modulate 3-d models in response to realtime environmental/sensor data. (Pachube2SketchUp is pretty much finished for Mac OS X &#8212; but we&#8217;re having difficulty getting it to work on Windows, because of its sometimes pigheaded security measures&#8230; we&#8217;ll probably release it for Mac OS X alone soon anyway).</em></p>
<p><strong>Tish Shute:</strong> Do you and Haque design expect to go beyond just providing a platform? Will you be producing more interesting applications like Natural Fuse on Pachube?Â  If so, can you tell me more about what you have in mind?</p>
<p><strong>Usman Haque:</strong> <em>I keep a clear distinction between my work as creative director of Pachube.com and my work as director of Haque Design + Research. Basically, while Pachube.com continue development of the platform in general, I hope that Haque Design + Research will separately continue creating pioneering interactive experiences, some using Pachube and others not. We have some things in mind, such as the idea of creating an open source building management platform, but that&#8217;s all to come later&#8230;</em></p>
<p><strong>Tish Shute:</strong> One very interesting project you have been involved in is the creation of &#8220;Urban Versioning System 1.0&#8243; which asks &#8220;What lessons can architecture learn from software development, and more specifically, from the Free, Libre, and Open Source Software (FLOSS) movement?&#8221; Can you tell me more about this project, its goals, and its progress? How Does UVS 1.0 relate to Pachube?</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/urbanvs.jpg"><img class="alignnone size-full wp-image-2795" title="urbanvs" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/urbanvs.jpg" alt="urbanvs" width="277" height="386" /></a></p>
<p><strong>Usman Haque: </strong><em>TheÂ <a id="xujn" title="Urban Versioning System" href="http://uvs.propositions.org.uk/" target="_blank">Urban Versioning System</a> was essentially an attempt to understand what lessons the &#8220;open source&#8221; approach in software might provide to the collaborative development of environments and cities. It&#8217;s a sort of quasi-license &#8212; not yet quite ready to have the status of something like Creative Commons (which nicely suits media and software based creations, but doesn&#8217;t suit quite so well hardware and physical things beyond their design files). It&#8217;s more of a challenge, a series of constraints that might be applied. It has a link to Pachube, in the sense of encouraging conception at the environment and systemic level &#8212; you might call it the manifesto that connects Constant&#8217;s New Babylon hypothesis to the reality of Pachube!</em></p>
<p><strong>Tish Shute:</strong> I know that you imagine Pachube scaling up to millions (billions???) of users. But scaling the real time web has proved a challenge (e.g the frequent surfacings of the Twitter failwhale during big events). What are the key points of Pachube&#8217;s architecture and design that will enable successful scaling?</p>
<p>How do you see Pachube itself fitting into the FLOSS movement?</p>
<p><strong>Usman Haque: </strong><em>This is a really important question. There are a couple of things we are doing. The first is constantly to assume that we have 20 to 50 times more connections than we actually have&#8230; I put a lot of pressure on Sam about making sure about this, so he&#8217;s constantly developing, thinking about and testing little things for weeks in advance while at the same time fighting the usual daily little fires that arise <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" />  The second is that we&#8217;re trying to learn from strategies being developed byÂ <a id="fq2y" title="Vlad Trifa" href="http://vladtrifa.com/" target="_blank">Vlad Trifa</a> and his group at theÂ <a id="zjfb" title="Institute for Pervasive Computing at ETH Zurich" href="http://www.pc.inf.ethz.ch/" target="_blank">Institute for Pervasive Computing at ETH Zurich</a> in Switzerland regarding the development of infrastructures for millions or more entities.</em></p>
<p><em>Regarding the connection to the FLOSS movement, there is no specific technical part of Pachube that is currently open source (apart from all the example apps and tutorials of course). However, I find the approach taken by OpenSim and Hypergrid really fascinating: I haven&#8217;t given this enough thought to how it might be implemented but I find quite appealing the idea of a multitude of open source and geographically dispersed Pachube-enabled servers with seamless transfer of data connections between them as necessary&#8230;..</em></p>
<p><strong>Tish Shute: </strong>I know you have an <a id="ttbg" title="Android Viewer for Pachube" href="http://en.androidwiki.com/wiki/Pachube_Viewer" target="_blank"> Android Viewer for Pachube</a>.Â  Android is a landmark for extended/augmented reality, as <a id="x-.a" title="Wikitude" href="http://www.mobilizy.com/wikitude.php" target="_blank"><span style="color: #0000ff;"><strong>Wikitude</strong></span></a> proved, because with its compass mode Android brings together the essential ingredients for extended/augmented reality &#8211; knowing who YOU are, WHERE you are, WHAT you are doing, WHAT is around you.Â  It seems Pachube could be a powerful backend to a number of multi-user, mobile augmented/enhanced reality android applications?Â  Do you have any ideas/thoughts on this?</p>
<p><strong>Usman Haque:</strong> <em>That&#8217;s right &#8212; the Android viewer was created by rcreations.com/ a Pachube user &#8212; this new platform brings amazing opportunities to mobile devices. I would be really interested to see what I would consider the obvious next step: an app that becomes both a Pachube input and an output feed, one that overlays existing Pachube data, with new context-based, site specific data.</em></p>
<p><em>If I was to make a parallel to a Japanese anime, I&#8217;m fascinated byÂ <a id="ht3b" title="Dennou Coil" href="http://en.wikipedia.org/wiki/Dennou_Coil" target="_blank">Dennou Coil</a> a Japanese anime set 20 years in the future where children take for granted the overlay of the digital world with the physical world. BUT, I&#8217;d say that Pachube somehow relates more closely toÂ <a id="zg78" title="Furi Kuri" href="http://www.adultswim.com/shows/flcl/index.html" target="_blank">Furi Kuri</a> in itsÂ <a id="gko_" title="pataphysical" href="http://en.wikipedia.org/wiki/%E2%80%99Pataphysics" target="_blank">pataphysical</a> stance and because one of the main characters has a portal to another galaxy in his head&#8230;&#8230;.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/furikuri.jpg"><img class="alignnone size-full wp-image-2793" title="furikuri" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/furikuri.jpg" alt="furikuri" width="420" height="320" /></a></p>
<p><strong> Tish Shute:</strong> Do you do you see Haque design picking up on the challenge of creating some cool next generation interfaces/GUIs for extended/enhanced/augmented (sorry no perfect term) reality?</p>
<p><strong>Usman Haque:</strong> <em>Actually, no, I don&#8217;t see this as Haque Design + Research&#8217;s core focus going forward. We did some of this early on, getting involved in, for example, the development of aÂ <a id="ty:5" title="3d smell interface" href="http://www.haque.co.uk/scentsofspace.php" target="_blank">3d smell interface</a>; and exploring theÂ <a id="ykap" title="role of electromagnetic fields on perception of haunted spaces" href="http://www.haque.co.uk/haunt.php" target="_blank">role of electromagnetic fields on perception of haunted spaces</a>. But these days, in the context of HDR, I&#8217;m less interested in making seamless interfaces and more interested in exploring what authentic interaction actually is (whether technologically based or not). I think it&#8217;s challenge enough for me to make a light-switch engaging, dynamic and conversant before getting to the perceptual infrastructure that goes on top of it all! HDR will also spend more time exploringÂ <a id="p2v5" title="passive systems, phase-change materials and plants" href="http://www.haque.co.uk/climateclock.php" target="_blank">passive systems, phase-change materials and plants</a> in the context of the built environment.</em></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/scentsofspace.jpg"><img class="alignnone size-full wp-image-2796" title="scentsofspace" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/scentsofspace.jpg" alt="scentsofspace" width="550" height="197" /></a></p>
<p><strong>Tish Shute: </strong>I know there has been some interesting integrations with Pachube lately &#8211; <a href="http://www.ugotrade.com/2008/12/15/smart-planetinterview-with-andy-stanford-clark/" target="_blank">Andy Stanford-Clark&#8217;s mentioned using MQTT as the feed to get EML data into and out of Pachube</a> rather than over HTTP. He said thatâ€™s interesting because MQTT is a much more lightweight protocol, designed for small sensors and low bandwidth / expensive (e.g. cellular) networksâ€¦ and itâ€™s also true push.. i.e. data is pushed to you directly from the broker (the hub in the middle), rather than you having to ask for it constantly (polling).</p>
<p>Have you opted for MQTT over HTTP polling?</p>
<p><strong>Usman Haque:</strong> <em>We haven&#8217;t yet implemented an MQTT bridge in part because it has proved pretty difficult. HTTP is quite important for us right now because there&#8217;s a whole universe out there using it; from your average web browser, to mobile devices, to ethernet devices and a whole range of languages and platforms &#8212; they all work, pretty much out of the box with HTTP. However, what we are exploring instead is being able to interface withÂ <a id="a4w." title="Oliver Goh" href="http://www.eolusone.com/cms/website.php" target="_blank">Oliver Goh</a>&#8216;s Shaspa project &#8212; they&#8217;re already in the middle of solving the MQTT-Pachube bridge problem, and so that should hopefully provide Pachube access to and from MQTT devices.</em></p>
<p><strong>Tish Shute:</strong> Chris Dalby just released <a id="qcm6" title="Pachube Air" href="http://www.yellowpark.net/cdalby/index.php/2009/01/10/pachube-air-the-first-release/" target="_blank">Pachube Air.</a> Have you had a chance to play with that yet?</p>
<p><strong>Usman Haque:</strong> <em>I have indeed! It&#8217;s still early days yet, and I know he did it partly just to test the AIR development process rather than solely solving a desperate Pachube need but I&#8217;m looking forward to future iterations!</em></p>
<p><strong>Tish Shute:</strong> Peter Quirk felt the Pachube web page positions Pachube as a social networking site focused on data exchange, inviting anyone with an interest in sharing environmental or other data to publish data or construct interesting uses for the data.</p>
<p>What is your response to that?</p>
<p><strong>Usman Haque:</strong> <em>Hmm&#8230; I don&#8217;t really see Pachube as a social networking site. Yes, it perhaps enables the creation of social-networking objects and environments, but in itself and in terms of networking of people that has barely begun yet. Certainly Pachube exists quite comfortably in facilitating mashups and visualisations and other web 2.0 based social applications but I don&#8217;t see that as a driving force. I think it would be a mistake also to conceive of Pachube solely as being the storage of machine communication that then gets experienced by people; rather, it can transition quite easily to being solely useful for machine-to-machine communication. </em></p>
<p><em>In fact, with recent API releases (which as it happens as of this writing we haven&#8217;t announced&#8230; <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" />  it&#8217;s now possible to use most of Pachube&#8217;s features without ever going to the website: i.e. your Arduino can create feeds, search feeds, edit feeds, delete feeds. Over time,Â as direct machine-to-machine communication becomes more prominent,Â it&#8217;s quite likely that the website itself becomes less and less important, while the backend becomes the focus of everything.</em><br />
<strong><br />
Tish Shute:</strong> I am interested in some of the differences between<a href="http://sensorbase.org/" target="_blank"> SensorBase.org&#8217;s project</a> and Pachube. Is Sensorbase as more of a data repository (environmental data in particular)?</p>
<p><strong>Usman Haque</strong>: <em>The difference I see between Pachube and SensorBase is that while (from what I know) SensorBase is mostly about &#8220;write&#8221; operations, with later &#8220;read&#8221; operations (i.e. it&#8217;s about being a data repository), Pachube is really &#8220;read-write&#8221; (i.e. it&#8217;s about being both a data repository _and_ a quasi-realtime proxy). Pachube will be able to handle potentially millions of connections, both incoming and outgoing, and as we&#8217;ll soon start storing every data point ever recorded, so of course the data repository aspect will be crucial. However, the fact that it *also* facilitates one-to-many realtime broadcasts of that data (and facilitates conversion to a number of different formats: EEML, CSV and JSON now, more in the future) means that the two-way connectivity aspect of it is just as important.</em></p>
<p><strong>Tish Shute</strong>: I know you mentioned something that sounding a lot like Pachube would facilitate buildings and products ability to benchmark and optimize themselves against/with each other?</p>
<p><strong>Usman Haque:</strong> <em>Further down the line, I would like to see Pachube able to help two particular processes:</em></p>
<p><em>1) to make it straightforward for developers and manufacturers to web-enabled their products and services; and 2) to help building and environment designers create their buildings (by providing access to realtime site data) and also help in the post-occupancy evaluation process &#8212; where buildings will be able to talk with each other, share information on energy consumption, resource management or occupancy rates and even &#8220;learn&#8221; from each others&#8217; strategies. This type of approach has a parallel at the level of individuals (for example, networked electricity meter users who are able to compare and contrast their usage and strategies for conservation). I don&#8217;t want Pachube to become the application; rather I want to make it easier for other people and companies to create such applications. So in that sense, yes, perhaps Pachube can be considered an enabler of social networking applications&#8230;!</em></p>
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		<slash:comments>64</slash:comments>
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		<title>Is it â€œOMG Finallyâ€ for Augmented Reality?: Interview with Robert Rice</title>
		<link>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/</link>
		<comments>http://www.ugotrade.com/2009/01/17/is-it-%e2%80%9comg-finally%e2%80%9d-for-augmented-reality-interview-with-robert-rice/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 01:03:32 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[3D internet]]></category>
		<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[architecture of participation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[digital public space]]></category>
		<category><![CDATA[Ecological Intelligence]]></category>
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		<category><![CDATA[AR Geisha Doll]]></category>
		<category><![CDATA[compass in the android]]></category>
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		<category><![CDATA[massively multiuser augmented reality]]></category>
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		<category><![CDATA[Neogence]]></category>
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		<category><![CDATA[NYC Tech Meetup]]></category>
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		<category><![CDATA[Robert Rice]]></category>
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		<description><![CDATA[Neogence is on stealth mode with an immersive mobile augmented reality platform &#8211; â€œtools, sdk, and infrastructure plus some applications.â€ They are probably six months away from YouTubing anything according to CEO, Robert Rice.Â  But Robert rustled up this pic for me &#8211; a Google street view of Neogence R&#38;D labs: â€œthe patio on the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2557" title="neogencesekrithqpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/neogencesekrithqpost.jpg" alt="neogencesekrithqpost" width="450" height="412" /></p>
<p><a id="zd89" title="Neogence" href="http://www.neogence.com/sekrets.html" target="_blank">Neogence</a> is on stealth mode with an immersive mobile augmented reality platform &#8211; â€œtools, sdk, and infrastructure plus some applications.â€ They are probably six months away from YouTubing anything according to CEO, <a id="rzgp" title="Robert Rice" href="http://curiousraven.squarespace.com/about-me/" target="_blank">Robert Rice</a>.Â  But Robert rustled up this pic for me &#8211; a Google street view of Neogence R&amp;D labs: â€œthe patio on the lower left is where I do a lot of pacing and smoking my pipe and the porch and office upstairs is whereÂ  a lot ofÂ  meetings have been held.â€</p>
<p><a id="rzgp" title="Robert Rice" href="http://curiousraven.squarespace.com/about-me/" target="_blank">Robert Rice</a> (<a id="x_:i" title="@RobertRice" href="http://twitter.com/RobertRice" target="_blank">@RobertRice</a> ), CEO of <a id="zd89" title="Neogence" href="http://www.neogence.com/sekrets.html" target="_blank">Neogence</a>, recently tweeted:</p>
<p><em><strong>Iâ€™m changing my name to Robert Mobile Ubiquitous Geospatial Augmented Rice. Iâ€™m betting on radical changes in next 18 months.</strong></em></p>
<p>Although Robertâ€™s new AR platform is still under wraps, I think you will get a good idea of what direction he is going in from this interview (full text at end ofÂ  this post). Robert is the author of â€œ<a id="c:rr" title="MMO Evolution" href="http://books.google.com/books?id=dkZ-6C5utz8C&amp;dq=MMO+Evolution&amp;printsec=frontcover&amp;source=bn&amp;hl=en&amp;sa=X&amp;oi=book_result&amp;resnum=4&amp;ct=result" target="_blank">MMO Evolution</a>â€ and is a key developer and thought leader in persistent immersive environments, simulations, virtual worlds and massively multiplayer games as well as large scale communities and social networking.</p>
<h3>It is OMG finally, at least, for minimally immersive but truly useful AR.</h3>
<p>Since the launch of Android a new generation of useful augmented reality applications like <strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a></strong> are emerging.</p>
<p>After the last<a href="http://www.meetup.com/ny-tech/calendar/9466657/" target="_blank"> NYC Tech Meetup</a>, myÂ  friend <a title="Nat Mobile Meets Social DeFreitas" href="http://openideals.com/" target="_blank">Nathan Freitas</a>,Â  <a title="Nat Mobile Meets Social DeFreitas" href="http://openideals.com/" target="_blank">(</a><a title="@NatDefreitas" href="http://twitter.com/natdefreitas" target="_blank">@NatDefreitas</a>),Â <a title="Nat Mobile Meets Social DeFreitas" href="http://openideals.com/" target="_blank"> </a>or rather Nathan Mobile Meets Social Freitas, demoed for me a cool graffiti appÂ  he has developed on Android.Â Â  You leave a marker for your graffiti so other people can find view/add their own &#8211; a nice primal experience like pissing on the lamp post to let your pack know where youâ€™ve been.Â  Also the graffiti app taps into a long history ofÂ  NYC street culture around tagging and graffiti art.Â  For more cool mobile projects Nathan is working on &#8211; <a href="http://blog.twittervotereport.com/" target="_blank">Vote Report </a>and data collection for mass events, a guide to pubs and nightlife in New York City, and more, see his blog, â€œNathanâ€™s<a href="http://openideals.com/" target="_blank"> OpenIdeals. </a>With Camera, GPS, compass, and accelerometer, and APIs on Android for temperature, light meters, (no hardware yet), Nathan says Android:</p>
<p><a href="http://openideals.com/" target="_blank"><em><strong> </strong></em></a><em><strong>â€œseems to be the platform most likely to socialize the idea that sensor data could be a piece of every application.â€ </strong></em></p>
<p>As Nathan is fond of saying:</p>
<p><strong><em>The compass is a killer app enabler!</em></strong></p>
<p><a href="http://openideals.com/" target="_blank">Also see </a><a id="ixwx" title="OpenIntents" href="http://code.google.com/hosting/search?q=label:sensors" target="_blank">OpenIntents</a> for some interesting Android Sensor projects.</p>
<p><img class="alignnone size-full wp-image-2558" title="wikitudepost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/wikitudepost.jpg" alt="wikitudepost" width="450" height="356" /></p>
<p><strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a></strong> was one of <em><strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Thomas Wrobel</a>â€™s</strong></em> two top AR milestones for 2008 (see <a id="vwuu" title="Gamesalfreso" href="http://gamesalfresco.com/" target="_blank">Gamesalfreso</a>):</p>
<p><em><strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a> I think. Seems the first released, useful, AR software.</strong></em></p>
<p><em><strong></strong></em> <a href="http://gamesalfresco.com/2008/07/20/want-your-own-augmented-reality-geisha/" target="_self">AR Geisha doll</a> is also a remarkable breakout for AR &#8211; but useful, nah.</p>
<p>I asked Robert if he also thought <a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a> and <a href="http://gamesalfresco.com/2008/07/20/want-your-own-augmented-reality-geisha/" target="_self">AR Geisha doll</a> asÂ  significant breakthroughs:</p>
<p><em><strong>Yes,Â  these are among the first attempts to get away from the novelty of simply rendering a 3D object based on a marker and making it interesting.</strong></em></p>
<p><em><strong>Remember, one of the biggest risks that AR has, is being branded as â€œnoveltyâ€, which means â€œcool for five minutes but ultimately a waste of time.â€ I think we have a ways to go before something is truly useful, but as 2009 progresses we should start seeing some effort here. Iâ€™d guess 2010 before something really useful comes outâ€¦at least something practical.</strong></em></p>
<p><em><strong>Now, having said that, I should say that I expect entertainment and games to take the lead (as usual), although there are a few companies really trying to leverage AR and video/graphics compositing for marketing (brochures) and location based methods (kiosks, large screen projections, etc.)</strong></em></p>
<h3>So when is it â€œOMG finally!â€ for massively multiuser augmented reality?</h3>
<p><img class="alignnone size-full wp-image-2559" title="ar-guipost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/ar-guipost.jpg" alt="ar-guipost" width="450" height="360" /></p>
<p>The picture above is from <a id="kzm2" title="benjapo's portfolio" href="http://www.istockphoto.com/file_closeup/technology/computers/3919295-futuristic-computer-panel.php?id=3919295" target="_blank">benjapoâ€™s portfolio</a> on istockphoto &#8211; also see the <a id="cqhi" title="istock video here" href="http://www.istockphoto.com/file_closeup/technology/computers/3919295-futuristic-computer-panel.php?id=3919295" target="_blank">istock video here</a>.</p>
<p><a id="ylpn" title="Alex Soojung-Kim Pang considers" href="http://www.endofcyberspace.com/2006/11/royal_college_o.html" target="_blank">Alex Soojung-Kim Pang</a> (who weighed in recently on the <a id="vr8o" title="twitter-baby" href="http://www.endofcyberspace.com/2008/12/twitter-baby.html" target="_blank">twitter-baby</a> debates &#8211; see my <a href="http://tishshute.com/twitter-baby-debates" target="_blank">KickBee Posterous</a> blog) challenges design assumptions for augmented reality that take as a given the userâ€™s desire for numerous private enhancements to their reality.</p>
<p>Alex points out less will probably be more so that enhancements do not impinge on shared experience.Â  See his write up of a talk he gave at the Royal College of Art, <a id="bxx1" title="&quot;and the end of my own private Shibuya.&quot;" href="http://www.endofcyberspace.com/2006/11/royal_college_o.html" target="_blank">â€œand the end of my own private Shibuya.â€</a> Photo below by <em>StÃ©fan, â€œ</em><em><a href="http://www.flickr.com/photos/st3f4n/130889444/in/pool-84787688@N00">Karaoke in Shibuya</a></em><em>â€œ</em></p>
<p><em></em><em><strong>Part of the pleasure of these streetscapes is precisely that theyâ€™re collectively experienced, rather than individual visions: for even a brief period, we share with other postmodern, globe-hopping flaneurs and expatriates and temporary natives the light of the ABC-Mart sign and storefront.</strong></em></p>
<p><em><strong><img class="alignnone size-full wp-image-2560" title="karaokepost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/karaokepost.jpg" alt="karaokepost" width="450" height="338" /><br />
</strong></em></p>
<p>It is collective experience of enhanced, augmented, virtual or real experiences that interests me too. This is one of the reasons I find <strong><em><a href="http://www.pachube.com/" target="_new">Pachube</a></em></strong> and the <a href="http://www.eeml.org/" target="_blank">EEML project </a>of Haque Design and Research so interesting.</p>
<p><strong><em>Extended Environments Markup Language (EEML), a protocol for sharing sensor data between remote responsive environments, both physical and virtual. It can be used to facilitate </em><em>direct connections between any two environments; it can also be used to facilitate many-to-many connections as implemented by the web service <a href="http://www.pachube.com/" target="_new">Pachube</a>, which enables people to tag and share real time sensor data from objects, devices and spaces around the world.</em></strong></p>
<h3>â€œDistinctions between virtual and real are as quaint and outmoded as distinctions between mind and bodyâ€ (Usman Haque)</h3>
<p><img class="alignnone size-full wp-image-2603" title="chair1post1" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/chair1post1.jpg" alt="chair1post1" width="150" height="150" /><img class="alignnone size-full wp-image-2602" title="remotechair-slpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/remotechair-slpost.jpg" alt="remotechair-slpost" width="150" height="150" /><img class="alignnone size-full wp-image-2604" title="chair2post" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/chair2post.jpg" alt="chair2post" width="150" height="150" /></p>
<p>Usman Haque (founder of <a href="http://www.haque.co.uk/pachube.php" target="_blank">Pachube</a> and <a href="http://www.haque.co.uk/" target="_blank">Haque Design and Research</a>) points out this is an underlying premise of his work &#8211; and augmented reality (full interview coming up soon!).</p>
<p>The pictures above show the Haque Design project, <a href="http://www.haque.co.uk/remote.php" target="_blank">Remote</a>:</p>
<p>â€˜<em><strong>Remoteâ€™ connects together two spaces, one in Boston the other in Second Life, and treats them as a single contiguous environment, bound together by the internet so that things that occur in one space affect things that happen in the other and vice versa &#8211; remotely controlling each other.</strong></em></p>
<p>There was a discussion in twitter recently about how the terms like Second Life, Exit Reality, Virtual Worlds are misleading and outmoded. As Robert pointed out we need:</p>
<p><em><strong>one word pleaseâ€¦that sums up virtual and/or augmented reality, interactive, immersive, virtual worlds, mmorpgs, simulations, etcâ€¦ also, I really donâ€™t like the term â€œaugmented realityâ€ or â€œmixed realityâ€. Neither is all that great. And NO â€œmatrixâ€ or â€œmetaverseâ€ please</strong></em></p>
<p>Robert argues strongly that there is a stultification both in virtual world technology &#8211; much of what we call virtual world technology was already, basically, where it is now in the mid 90â€™s. And MMOGs have devolved into gameplay design â€œthat emphasizes the single player experience and does nothing to take advantage of the potential of the massively connected internet.â€</p>
<p>Robert suggested I take a cruise through a new Virtual Space -Â  <a href="http://www.cooliris.com/">CoolIris</a> to find some good pictures for this post (note the partnership between <a href="http://blog.cooliris.com/2009/01/14/cooliris-and-seesmic-streamline-video-blogging/" target="_blank">CoolIris and Seesmic to Streamline Video Blogging.</a> I added the Cooliris Plugin to Firefox and typed Augmented Reality into search and soon I was cruising a highway of images and links. The Road Map image grabbed my attention (see below). It shows the continua that <a href="http://www.metaverseroadmap.org/" target="_blank">the Metaverse RoadMap</a> authors thought are likely to influence the ways in which the Metaverse unfolds. It is â€œa map of the spectrum of technologies and applications ranging from augmentation to simulation; and the spectrum ranging from intimate (identity-focused)external (world-focused)â€</p>
<p><img class="alignnone size-full wp-image-2561" title="metaverseroadmap" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/metaverseroadmap.jpg" alt="metaverseroadmap" width="452" height="427" /></p>
<p>Quite to my surprise, when I clicked out of <a href="http://www.cooliris.com/">CoolIris</a> to the source for the image, I found it had been drawn from a post I wrote in May 2007, <em><strong><a id="jv.r" title="Hybridized Digital/Physical Worlds: Where Pop and Corporate Cultures Mingle." href="../../2007/05/22/hybridized-digitalphysical-worlds-where-pop-and-corporate-cultures-mingle/" target="_blank">Hybridized Digital/Physical Worlds: Where Pop and Corporate Cultures Mingle.</a> </strong></em>My post talks about a number of hybridization experiments that were bringing together lifelogging, sensors everywhere, simulation, virtual worlds, and augmentation.</p>
<p>The striking difference from 2007 to now is that we have definitely moved on from mere experimentation. And the poles of the continua<em><strong> intimate/extimate, augmentation/simulation </strong></em>as<em><strong> </strong></em>expressed in the Metaverse Roadmap are now becoming entwined (note the picture above seems to be slightly different to the one used in the road map as <a id="vdcf" title="posted here" href="http://www.metaverseroadmap.org/overview/" target="_blank">published here</a> &#8211; perhaps I had an early version?)</p>
<h3>&#8220;Augmented Reality is not just about overlaying dataâ€¦&#8221; (Robert Rice)</h3>
<p><img class="alignnone size-full wp-image-2562" title="totalimmersion" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/totalimmersion.jpg" alt="totalimmersion" width="450" height="332" /></p>
<p>Th<em>e </em>screenshot above is from <a id="c7vm" title="TotalImmersions video" href="http://www.t-immersion.com/en,video-gallery,36.html#">TotalImmersions video</a> demoing Augmented Reality with 3D Cell Phones.<em> Also see <a id="tvca" title="video of their immersive games" href="http://www.t-immersion.com/en,video-gallery,36.html#" target="_blank">video of their immersive games</a>, and FutureScope kiosks <a id="eje0" title="here" href="http://www.t-immersion.com/en,video-gallery,36.html#" target="_blank">here</a> and <a id="h-:s" title="here" href="http://www.t-immersion.com/en,video-gallery,36.html#" target="_blank">here</a>.<br />
</em><br />
<a id="vwuu" title="Gamesalfreso" href="http://gamesalfresco.com/">Gamesalfreso</a> noted that Will Wright, delivered the best <a href="http://www.pocketgamer.co.uk/r/Various/Spore+Origins/news.asp?c=8725" target="_blank">augmented reality quote</a> of the year. When describing AR as the way of the future for games, Will Wright said:</p>
<p><em><strong>â€œGames could increase our awareness of our immediate environment, rather than distract us from itâ€.</strong></em></p>
<p>Robert points out in this interview the term Augmented Reality itself has become associated with a very limited understanding of what â€œenhancing your specific reality,â€ is really about. Robert notes:</p>
<p><em><strong>it is inherently about who YOU are, WHERE you are, WHAT you are doing, WHAT is around you, etc.</strong></em></p>
<p><em><strong>When I talk about AR, I try to expand the definition a little bit. Usually, when you talk to someone about augmented reality, the first thing that comes to mind is overlaying 3D graphics on a video stream. I think though, that it should more properly be any media that is specific to your location and the context of what you are doing (or want to do)â€¦augmenting or enhancing your specific reality.</strong></em></p>
<p><strong><em>In this sense, anything that at least knows who you are (your ID, mobile phone #, etc.), where you are (GPS coord or a specific place like a cafe), and gives you relevant data, information, or media = augmented reality. Sure, you can make things more interactive or immersive, but that is the minimum.</em></strong></p>
<p><strong><em>So, in this case, yes, I think there will be networked applications in the next 18 monthsâ€¦mostly things that are enhanced by friends lists (you are here, your friend is over there). These will be *application specific*. My team at Neogence is already going beyond this, building a platform and infrastructure for other applications to be developed onâ€¦all networked through the same backbone. Now, in this context (the science fiction AR that we all dream about), no I do not see anyone else trying to leap a generation or two ahead of the industry to build a massively multiuser shared AR space. Expect to see things like multi-user AR games, virtual pets, kiosk marketing, magic book, â€œgee whizâ€ presentations (tradeshow booths, entertainment parks, etc.), and so forth.</em></strong></p>
<p><strong><em><br />
</em></strong></p>
<h3>Goggleâ€™s Are Not The Secret Sauceâ€¦</h3>
<p><strong><em><img class="alignnone size-full wp-image-2563" title="ar-catpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/ar-catpost.jpg" alt="ar-catpost" width="137" height="150" /><img class="alignnone size-full wp-image-2564" title="goggles-avatarpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/goggles-avatarpost.jpg" alt="goggles-avatarpost" width="150" height="150" /><br />
</em></strong></p>
<p>AR Cat left and Robert Rice right</p>
<p>What has come to be associated with the term Augmented Reality, in the popular imagination &#8211; an idea of 3D graphics projected over markers that has been forever waiting for the advent of â€œwicked next generation transparent wearable displaysâ€ &#8211; nirvana for augmented reality. While such displays may be nirvana for AR (and they could be with us in less than twenty four months), Goggles are not the â€œsecret sauceâ€ of AR as Robert points out.<strong><em><br />
</em></strong></p>
<p><em><strong>All the glasses are, is another display device. At the end of the day, it doesnâ€™t matter if you are looking at an LCD monitor, an IPhone, a head mounted display, or a pair of wicked next generation transparent wearable displays that magically draw directly on your retinas.</strong></em><br />
<em><strong><br />
The real tricky stuff is what happens on the backendâ€¦making it all persistent, massively multiuser, intelligent, interoperable, realistic, etc. etc.</strong></em></p>
<p><em><strong><img class="alignnone size-full wp-image-2585" title="vuzix" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/vuzix.jpg" alt="vuzix" width="450" height="318" /><br />
</strong></em></p>
<p>There has been quite<a href="http://www.realwire.com/release_detail.asp?ReleaseID=10934" target="_blank"> a buzz going around</a> about the new <a href="http://www.vuzix.com/iwear/products_wrap920av.html" target="_blank">Vuzix Eyewear</a>, and recently Robert talked with Vuzix and checked The Wrap 920AV eyewear out:</p>
<p><em><strong>Vuzix is not alone in pursuing the ultimate in hardware, at least as far as wearable displays. However, I think they are much farther than the rest of the pack in vision, roadmap, and execution. They have put together a team that has a sense of urgency and ambition that will blow the industry away. After talking to them, I got the feeling that they really know what they are doing and there is a lot of mind blowing stuff in their pipeline. Iâ€™m sure they are one of the few companies that really gets it and has a clear vision of the future. Definitely my first choice to work with.</strong></em></p>
<p><em><strong><br />
</strong></em></p>
<h3>Hybrid Augmented/Virtual Reality</h3>
<p><img class="alignnone size-full wp-image-2566" title="qa_2post" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/qa_2post.jpg" alt="qa_2post" width="450" height="347" /></p>
<p><a id="va0_" title="Cory Ondrejka posted" href="http://ondrejka.blogspot.com/2009/01/anybots-telepresence-robot.html" target="_blank">Cory Ondrejka posted</a> this picture of the anybots telepresence robot and â€œcongrats to <a href="http://www.tlb.org/">Trevor Blackwell</a> and the rest of the <a href="http://anybots.com/">Anybots</a> team on the launch of <a href="http://anybots.com/abouttherobots.html">QA at CES</a>.â€Â  Cory (one of the founders and former CTO of Second Life) also made some predictions for Virtual Worlds, some optimistic and some less so, including â€œthe increasing need to be able to diversify the Second Life product offering to begin truly rebuilding the code base.â€</p>
<p>Robert is unabashedly irritated with the state of play in Virtual Worlds and MMOGS:<br />
<em><strong><br />
</strong><strong>Unless both industries (Virtual Worlds and MMOGs) have some serious upheaval or radical new approaches, they will quickly be eclipsed by AR, which will eventually evolve into something hybrid..AR/VR depending on your level of access and hardware.</strong></em></p>
<p><em><strong></strong><strong>Iâ€™d like to see someone grab an engine like Offset, Crytek, HERO, or Unreal 3, and smack on a fat MMO server infrastructure (Eve or Bigworld)â€¦toss in the right tools, and you would see a revolution and renaissance occur at the same time in the virtual world space. All the puzzle pieces are there, just no one is putting them together the right way.</strong></em></p>
<p>I did just find out that Nortelâ€™s <a id="qkxv" title="WebAlive is powered by the Unreal 3 engine" href="http://www2.nortel.com/go/news_detail.jsp?cat_id=-8055&amp;oid=100251105&amp;locale=en-US" target="_blank">WebAlive is powered by the Unreal 3 engine</a>. You <a id="xqbw" title="can try WebAlive" href="http://www.lenovo.com/elounge" target="_blank">can try WebAlive</a> out here.</p>
<p>Robert<strong><em> </em></strong>points out how rare it has become to see people really push virtual worlds technology and MMOGs into entirely new directions.Â  Although, of course, there are exceptions.Â  I managed to engage some interest from Robert in the possibilities the <a href="http://opensimulator.org/wiki/Main_Page" target="_blank">opensource modular architecture of OpenSim</a> opens up, and <a id="vx_i" title="the augmented reality experiments from Georgia Tech with Second Life" href="http://arsecondlife.gvu.gatech.edu/" target="_blank">the augmented reality experiments from Georgia Tech with Second Life</a> (screenshot below) got praise from Robert for trying to do something new. (Georgia tech have also put out a <a id="kfzj" title="virtual pet app for the iphone" href="http://uk.youtube.com/watch?v=_0bitKDKdg0" target="_blank">virtual pet app for the iphone</a> ).</p>
<p><img class="alignnone size-full wp-image-2567" title="picture-4" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/picture-4.png" alt="picture-4" width="321" height="245" /></p>
<p>But while Robert clearly has zero patience for virtual world technology which he sees stuck in the mid nineties, he notes:</p>
<p><em><strong>the innovative and wonderful stuff about SL isnâ€™t SL, it is what people are doing and creating on their own with terrible tools *IN* SL</strong></em> [Second Life].</p>
<p>The immersive mobile augmented reality platform Robert is building, he hopes, will generate this kind of user creativity but with 21st century tools.</p>
<h3>So is it â€œOMGâ€ finally for the Augmented Reality we have dreamed about?</h3>
<p>According to Robert:</p>
<p><em><strong>It really boils down to a markerless solution and a good application.</strong></em></p>
<p>In the interview below we cover a number of topics including business models for Augmented Reality, e.g., how business models based on micro-transactions and virtual goods will translate to Augmented Reality.</p>
<p>Many of the challenges to becoming mainstream faced by virtual worldsÂ  are similar to the challenges AR must overcome. Robert discusses these including the interface/gui that is a critical element for AR, solving the riddle of one world or many, patent wars in Virtual Worlds and Augmented Reality, the role of Augmented Reality in the future of sustainable computing, and what interoperability is about.</p>
<h3>The Back Story for AR/VRâ€¦</h3>
<p>In case you want to get up to speed on the required background reading forÂ  Augmented Reality. This is Robertâ€™s required reading list and Denno Coil is an absolute <strong>must</strong> see (feel free to add to this list in the comments, please).</p>
<p>â€œIf you want to see the things that have inspired our vision of what we want to build, check out:</p>
<p>* Dream Park by Larry Niven and Steven Barnes<br />
* Rainbows End by Vernor Vinge<br />
* Spook Country by William Gibson<br />
* Halting State by Charles Stross<br />
* The Diamond Age by Neal Stephenson<br />
* Donnerjack by Roger Zelazny and Jane Lindskold<br />
* Otherland by Tad Williams<br />
* Neuromancer by William Gibson<br />
* Idoru by Wiliam Gibson<br />
* Cryptonomicon by Neal Stephenson</p>
<p>and watch the whole anime of Denno Coil (subbed NOT dubbed!)â€</p>
<p><img class="alignnone size-full wp-image-2568" title="dennoucoil" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/01/dennoucoil.jpg" alt="dennoucoil" width="450" height="256" /></p>
<p>Screenshot from Denno Coil from<a id="yic5" title="Concrete Badger" href="http://www.concretebadger.net/blog/2007/12/17/dennou-coil-full-series-2007-in-12-day-4/" target="_blank"> Concrete Badger</a>.</p>
<h3>Interview With Robert Rice</h3>
<p><strong>Tish Shute:</strong> I am glad to hear that you are working on this [an immersive mobile augmented reality platform]!</p>
<p><strong>Robert Rice:</strong> We switched gears from MMO stuff about a year ago and we are finally getting some traction. It is very hard doing anything in this economy right now, but we found an opportunity to take AR to a new level beyond what you see on youtube. AR is still too â€œcuteâ€ and novelty. We donâ€™t want to play around.</p>
<p><strong>Tish Shute:</strong> I like Wikitude â€˜cos it even manages to do something useful!</p>
<p><strong>Robert </strong><strong> Rice</strong><strong>:</strong> Yeah, useful = traction. Now that we are getting near a prototype we are starting to get a lot of interest even though we are still technically way under the radar.</p>
<p><strong>Tish Shute:</strong> r u funded?</p>
<p><strong>Robert </strong><strong> Rice</strong><strong>:</strong> privately funded, some revenues from an early license, and ongoing discussions with several institutional investors. So, we have some funding, but nothing spectacular just yet.</p>
<p><strong>Tish Shute:</strong> are you just developing an AR platform?</p>
<p><strong> Robert Rice:</strong> hrm, sort of, but not just that. By platform I mean tools, sdk, and infrastructure plus some applications. The idea is to build something that facilitates everyone else making cool things and useful applications for different industries/sectors</p>
<p><strong>Tish Shute:</strong> Yes that is the cool thing to do but isnâ€™t that hard to fund!</p>
<p>(Robert grins) Well, that depends on the business model. Weâ€™ve got that figured out. Iâ€™d be absolutely happy if everyone and their brother were making applications on our stuff that gives us an edge on market penetration/saturation. There are plenty examples that prove the model. If you give people free and easy to use tools, they will run with it. ARtoolkit for example, has tons of people making nifty things and posting videos on youtube that has pushed them to the forefront as THE AR middleware to use right now, or heck, look at youtube free service, and they dominate video sharing.Â  Sure there will be a lot of â€œnoiseâ€, but there will also be a lot of â€œsignalâ€ that will rise to the top, facilitating and enabling is creating value in its own right.</p>
<p><strong>Tish Shute:</strong> But how do you expect to monetize?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> There are a good half a dozen ways to monetize AR or an AR platform.</p>
<p><strong>Tish Shute:</strong> What are your top 3?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> hrm, microtransactions, localized mobile advertising, and enterprise solutions (visualization)</p>
<p><strong>Tish Shute:</strong> Do you think the consumer market will give the lead?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Iâ€™m not sure. We are getting people from academia, intelligence, defense, border security, and some corporate types knocking on our door already, and pretty aggressively. It may be that those sectors push AR before consumer entertainment really kicks off.</p>
<p>But going back to a discussion we had earlier &#8211; yes working with â€œno markersâ€ is a big deal.</p>
<p><strong>Tish Shute:</strong> Can you talk about what you are doing there or is it still under wraps?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> I can say that between some university tech transfer and some of our own proprietary stuff, we are using some fairly common visual tracking technology. if you are really plugged into the AR scene, you will know there are probably half a dozen visual tracking methods out there. We just looked for the best one, licensed it for commercial use, and then started working our magic. This is a very small piece of the overall effort, but worth noting.</p>
<p>The downside with working with university tech is that it is usually based on research, incomplete, and not wrapped up in a nice commercial package on the upside, it can be a good start to build on.</p>
<p><strong>Tish Shute:</strong> As you know I am very interested in â€œtechnology that mattersâ€ in particular tech that can help us accomplish the urgent goal of sustainable living.</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong>: oh, Iâ€™m pretty keen on sustainable living as wellâ€¦after I sell off a few companies and have money of my own, Iâ€™m going to get into arcologies<br />
â¦<br />
Robert grins</p>
<p>The interesting thing with the visual stuff combined with our other tech, is that we can make things multiuser, persistent, dynamic, and mobile.<br />
The markers (fiducials) are really really limiting outside of basic applications. You canâ€™t really plaster everyone and everything with a marker.Â  And they are, by nature, static (even if they are animated or whatever).</p>
<p>Alsoâ€¦ our stuff works indoors and outdoors even without a GPS connection.<br />
â¦<br />
Robert grins</p>
<p><strong>Tish Shute:</strong> Now that does sound interesting!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Yeah, with visual, you donâ€™t need a compass or accelerometers either. Less hardware : )</p>
<p>You start with wifi triangulation or gps coord to get a â€œbruteâ€ location, and then you use the visual stuff for down to the meter accuracy and that by nature, gives you your orientation and positioning.</p>
<p><strong>Tish Shute: </strong>Wow this is beginning to sound very interesting!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Once you have that, it doesnâ€™t matter where you go, it continues to track and continually refines areas you have been before. Weâ€™ve spent the last year figuring all this out. There are so many problems and obstacles that are going to be developing in the future for anyone trying to do what we are, but we have already discovered solutions.</p>
<p>oh, visual tracking = gesture based interfaces too thatâ€™s going to take some work, but its doable.Â  The real pain in the ass there isnâ€™t the actual tracking, it is in the interface design.</p>
<p>Thatâ€™s something that almost every AR company, venture, and research program is missing out on entirely. They are so focused on making cute things with markers.Â  They are missing the larger problems of AR Spam, interface, iconography, GUI, metaphor, interoperability, privacy, identity.</p>
<p><strong>Tish Shute:</strong> So how are you dealing with all that!!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> We took the backwards approach of trying to think where we want things to be in ten years (and we read all the cool booksâ€¦Vinge, Stephenson, Gibson, etc.) and then we spent time trying to think of what the potential problems areâ€¦.like AR spam. Its bad enough when a giant penis flies by in second life, we donâ€™t want that to happen in a global wireless AR platform.</p>
<p><strong>Tish Shute: </strong>Do you have a prototype yet?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> hrm, 6 months away from youtubing something. Problem has been slow funding, which equals slow development. We also donâ€™t want to show our cards too soonâ€¦too many potential competitors out there.</p>
<p>â¦<br />
Robert grins</p>
<p><strong>Tish Shute:</strong> when you say microtransactions what is the business potential there?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>hrm last year I think, $1.5B was spent on virtual items. Thatâ€™s games and virtual worlds. That should hit $5B in a couple of years. Thatâ€™s basically people buying and selling things like WoW gold or items in SL or whatever. microtransactions, is basically the same thing, but in AR space.</p>
<p>Why couldnâ€™t a 3D artist make a wicked animated 3D dragon, and then sell it to someone else? With AR, you could sit it on your shoulder. With a good scripting engine, you could train it to do stuff. Thats what I want to enable.</p>
<p>tools + sdk + platform = enabling people to make and create. Add in a commerce level (microtransactions) and wala.</p>
<p><strong>Tish Shute:</strong> At the moment all of these virtual goods are very platform specific, is that a problem for you?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Not at all. This is at a higher level. You have to switch mental models when you talk about what AR could or should be. For example, lets contrast the web and virtual worlds. For every virtual world you go to, you have to download a whole new client. Imagine if that model was applied to the webâ€¦ you would need a brand new browser for every website you went to. That is just soâ€¦wrong.</p>
<p>Itâ€™s the same thing for ARâ€¦people are thinking about it with the same mental and business models and development philosophies as virtual worlds or web.Â  There are some things and aspects that work fine, but not everything.</p>
<p>Virtual worlds, are, by nature, necessarily different and walled gardens. The idea of 100% open and interoperable virtual worlds is a red herringâ€¦it sounds good but in practice it is a really dumb idea.</p>
<p><strong>Tish Shute: </strong>I was wondering if you had a way to leverage all the 3D content already created â€˜cos that would jump start things in AR wouldnâ€™t it?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Oh yeah, thatâ€™s easy. They all use the same polygons. Any virtual item in any game or virtual world is likely created with 3D studio or maya or something similar would be easy to convert and use.</p>
<p><strong>Tish Shute:</strong> So people could bring their WoW weapons into your system?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Not legally, but sure. Its just a 3D model with a texture.Â  It doesnâ€™t matter if you use corel draw or photoshop or paintshop proâ€¦.or one screwdriver or another. Part of my teamâ€™s advantage, is that we are all experienced in MMORPG and virtual world design and development. We know the tools, the tech, and what works and what doesnâ€™t.</p>
<p><strong>Tish Shute:</strong> But some of the 3D content created in the social worlds is what has most value to people.</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Right, and that can be exported out easily.</p>
<p><strong>Tish Shute: </strong>But back to â€œrealâ€ life applications. Is you platform really markerless?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Yes.Â  marker = printed icon or glyph, also known as a fiducial</p>
<p><strong>Tish Shute:</strong> But u must have some marker?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> hrm, more accurately, you need a point of reference.</p>
<p>Visual tracking has been around for more than a decade.Â  Lots of work for robots and other sectors.</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> But isnâ€™t the specificity of reference n terms of RL applications a vital key, for example, for a database of things?</p>
<p>Robert grin That is a different problemâ€¦tracking, registration, mapping, positioning, etc. That question has to do with mapping which is related to visual tracking, but not the same thing. We have a rather unique approach to some of this that I canâ€™t discuss (patent pending).</p>
<p><strong>Tish Shute: </strong>But for example, to create an augmented natural history of food &#8211; say I want to point at the slab of meat on my plate and know where that cow came from, what feed lot how it was treated etc</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>That is not possible without ubiquitous nanotechnology. Shall I explain?</p>
<p><strong>Tish Shute:</strong> Yes please!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Ok, lets step back a minute and turn that burger back into a cowâ€¦ the first problem (of this particular situation) is differentiating from one cow to another since most cows look alike, you can either attempt to discriminate visually (cow patterns) or use a much simpler option, like giving each cow a rfid chip in their bell, or hoof</p>
<p>Now, most people would try to figure out how to jam all sorts of info in the rfid chip, which sounds like a good idea, but isnâ€™t, the trick would be to simply use the rfid to store a unique identifier with is then linked to a database elsewhere, or hoof.</p>
<p>That database should continually be updated with whatever relevant information you need so as you get close with your AR laptop, wearable displays, or embedded brain chip, you get the identifier broadcast, then you get the info downloaded to you, and it â€œsticksâ€ to the cow with the generic visual tracking (object following, even simple bounding box is sufficient for a slow moving cow)</p>
<p>So, up to that point, you can get tons of information about that specific cow, that cow population (remember, AR is not just about overlaying dataâ€¦it is inherently about who YOU are, WHERE you are, WHAT you are doing, WHAT is around you, etc.) Tie in data visualisation and some farmer tools and all sorts of other things happen. Now, lets move the timeline ahead a bit.</p>
<p>The butcher gets the cow and does his handiworkâ€¦because we know all the info about the cow, all of the meat can be properly labeled and marked. Ideally, with a UPC code or a unique glyph (somewhat problematic depending on how many unique glyphs you can create) so, while you are in the grocery store, you can access the relevant shopping dataâ€¦age of cow, state of origin, type of feed, how many spots, how much body fat, which butcher, whatever not because of what is inside the package, but the package itself.</p>
<p>Getting back to your hamburger, the problem is that it is a burgerâ€¦there is nothing to distinguish that burger from another one at the tableâ€¦unless you stuck a rfid chip in it or splattered it with ink and a unique glyph, or maybe a special one of a kind plate.</p>
<p>However, a properly designed AR system could say â€œhey! that/s a hamburger! and I know I am at Fat Daddyâ€™s Burger Joint in Raleigh North Carolina on Glenwood Avenue, and I know that they cook their burgers this particular way, and their meat supplier is those guys over there, and they usually get their cow meat from a farm out in Utahâ€</p>
<p>With ubiquitous nanomites or whatever, then its not that far out to consider edible nanos that are in the meat and that broad cast info so a slab of meat can tell you about itself and broadcast that to the general public.</p>
<p><strong>Tish Shute:</strong> What useful scenarios can we create without the nanomites?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> If it wasnâ€™t a burger or a consumable organic, the scenario changes.</p>
<p><strong>Tish Shute: </strong>What is the time scale on nanomites?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> ehhhhhhh 20 years minimum if we are lucky. They sound good on paper, but there is a whole book worth of problems and why they are so far offâ€¦as consumer grade, all over the place, type of stuff.</p>
<p><strong>Tish Shute:</strong> Did you see the Nokia Home Control center?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Yes, I saw the Nokia stuff.</p>
<p>AR for sensors, like security systems, temperature control, etc. all become â€œsources of dataâ€ that a AR system can visualize. So yes, thats easily doable. You could do that in a short period of time with some half decent engineers.</p>
<p>The trick of what Nokia is doing is aggregating sensor data from a building/home/facility, mashing it together, and sending the mobile device alerts and data visualization conceptually rather simple, but no one has done it right or well yet.</p>
<p>It wouldnâ€™t surprise me if Nokia pulled it off.</p>
<p><strong>Tish Shute:</strong> yes and if they do and someone does an AR interface to it that would be an inflection point for AR?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> In a roundabout way, yes. You could get data directly from your house, or get it through your mobile device and in either case, use the AR for visualization and control.</p>
<p>The interface/gui is a critical element for AR. That is one of the areas where it, as an industry, risks doing a bad job and turning into just a fad or another novelty like VR.Â  Virtual worlds have been struggling with that for a while, but MMORPGs have had the effect of extending their life cycle</p>
<p><strong>Tish Shute: </strong>Yes VWs have not solved the interface problem.</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>The interface is one of their problems yes. Most virtual worlds are stuck in 1996/98</p>
<p><strong>Tish Shute:</strong> If ARÂ  is inherently about who YOU are, WHERE you are, WHAT you are doing, WHAT is around you, etc. seems that it is the ideal interface for home control?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Well for home control, you must know:</p>
<p>1) Who am I? Am I authorized to know this information? Am I a guest?</p>
<p>2) Where am I? Is this my house? or someone elses?</p>
<p>3) What am I doing? Do I want to make all the doors lock? Turn on or off lights? Open the garage door? Trigger the security alarm?</p>
<p>So the same questions apply</p>
<p>Iâ€™d say that all virtual worlds are stuck in the mid 90s. They are at least a decade behind the game worldsâ€¦in technology, design, implementation, architecture, etc. etc. In my opinion, things like Second Life are shameful in how they are presented as state of the art, innovative, ground breaking, new, wonderful, and world changing.</p>
<p>But thats another topic of conversation : )</p>
<p><strong>Tish Shute: </strong> Well for me the contribution of VWs is the presence enabled real time interaction with application (as 3D info machine) and context with other people.</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Oh,there is no doubt that they are greatly useful and have a phenomenal amount of potential.</p>
<p>They *could* be all those things I just said that SL isnâ€™tâ€¦the problem is that they are either just existing, or they are meandering around without any real focus or direction. They arenâ€™t evolving.</p>
<p>Even MMORPGs are losing their way and beginning to stagnate terribly</p>
<p><strong>Tish Shute:</strong> yes I agree</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>But, AR has the potential to change a lot of things.</p>
<p>Im sure you have seen <a id="n_22" title="the yellowbook commercials" href="http://www.youtube.com/watch?v=zdPFBTQpk-U" target="_blank">the yellowbook commercials</a>? The technologies you are seeing here are doable in hrm, a year or less maybe. The tricky part is the interactivity and AIâ€¦that is, the content. Everything else isnâ€™t a problem. The avatar there could be photorealistic or stylized like a WoW character.</p>
<p>You could do that to some degree with markers for registration but dynamically changing the content linked to those markers is a little weird</p>
<p>(by the way, for the record, I like markers just fine, I just donâ€™t think they are useful for real-world mobile applications)</p>
<p>I also think that the guys that want to dust the planet with miniature rfid chips are on crack and are going about it the wrong way</p>
<p><strong>Tish Shute: </strong>A high level of interactivity is hard though. Isnâ€™t it? Even in VWs it is very limited.</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> it depends if you can track what the user is doing, and interpret that properly. Interactive is also a very lose term.</p>
<p>Clicking a button and making a light blink could be considered interactive.</p>
<p><strong>Tish Shute: </strong>In VWs a high level of interactivity wouldÂ  be to wield a virtual hammer and have a real nail go in! is physics part of the problem?</p>
<p><strong>Robert Rice:</strong> physics arenâ€™t difficult, plenty of middleware out there for it. The problem with that isnt so much the physics as much as it is the scale and purpose</p>
<p><strong>Tish Shute:</strong> well for robotics?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> that gets into a conversation about meshes, textures, and volumetric collision detection and stuff</p>
<p><strong>Tish Shute:</strong> virtual robotics?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> You mean teleremote/telepresence of real robots?</p>
<p><strong>Tish Shute: </strong>yes!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> ah, for that, you need some tactile feedback and some other stuff &#8211; doable, but insanely difficult. Thatâ€™s why you donâ€™t see a whole lot of remote controlled surgery robots all over the place.</p>
<p>They do existâ€¦</p>
<p><strong>Tish Shute: </strong> Will AR contribute to sustainable living by freeing us from some of our energy hogging devices?<strong></strong></p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>AR will ultimately encourage energy saving and recycling. where did I leave a light on at? where is the nearest trash can? what is the UV index outside today?</p>
<p>Yes, computers are energy hogs, but as we start seeing larger SSD drives, more efficient CPUs (even if the number of cores increases in multiples), and so on, the power will go down.</p>
<p>Also, think about thisâ€¦wearable displays potentially use less energy than LCD monitors on your desk.</p>
<p><strong>Tish Shute: </strong>Yes I should pick the brains of my intel chums on energy saving!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Getting rid of the monitor and switching to solid state drives will save an assload of power. Yes, I said assload.</p>
<p>Tell your intel chums to quit screwing around with single core mobile CPUs. We need multiple cores, that are smaller, faster, and use less power.</p>
<p><strong>Tish Shute: </strong>Is AR is the sustainable future of VW and MMOGs?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>The fun stuff will happen when they are both integrated in some fashion.</p>
<p><strong>Tish Shute:</strong> So perhaps this is why the Georgia guys are thinking in trying to combine AR and SL (<a id="boum" title="see video here" href="http://uk.youtube.com/watch?v=O2i-W9ncV_0&amp;feature=related" target="_blank">see video here</a>).</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> That first video was pretty damn cool. It just pains me that they are using SL for it. And omg, all those markers on the table.</p>
<p>Although, I could care less about seeing my SL avatar on my coffee table. I would rather see an avatar representing ME in the real world, moving around in a virtual world that is a â€œto scaleâ€ replica of the real world. That is MUCH more interesting and innovative.</p>
<p>But even if I donâ€™t like where they are going, or that they are using SL, the important thing is that they are doing something and forging ahead. I have a massive amount of respect for anyone, private, government, or academic, that is doing that.</p>
<p>And yes, the door (or window, or looking glass) has to work both ways for maximum potential, at least, thatâ€™s what Id like to see. They donâ€™t *have* to, but it would be rather cool.</p>
<p>And going back to sustainability, AR has the potential to make monitors generally obsolete, laptops too. Thatâ€™s a lot of power hungry devices with all sorts of metals and batteries inside.</p>
<p>But, even if the tech was absolutely crazy awesome right this minute, it would take a little while for consumer adoption.</p>
<p><strong>Tish Shute:</strong> But AR unleashes the mobile device?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Yes, AR is going to be built on powerful mobile devices for the near future, eventually embedded comps in clothing and whatnot. But that is a ways off</p>
<p>Entertainment is going to be the first huge driver.</p>
<p><strong>Tish Shute:</strong> So people will get used to having a pet virtual dragon on their shoulder first?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Yes, virtual dragon is way cool, easy tech for games, and can eventually be leveraged into a smart agent which becomes a practical applicationâ€¦agent based contextual search, etc. Yes, entertainment will also drive people to get used to the tech</p>
<p><strong>Tish Shute: </strong>Oh thanks for turning me on to <a id="kzbv" title="gamesalfresco" href="http://gamesalfresco.com/" target="_blank">gamesalfresco</a>!<strong></strong></p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Ive noticed that the good stuff usually gets linked to there. They donâ€™t list my blog, but thatâ€™s what I get for staying under the radar and not posting often. But anyway, gamesalfresco is the first place I send people that need a crash course in AR. Great site, great owner.</p>
<p><strong>Tish Shute:</strong> So are you in agreement with Thomas Wrobelâ€™s positioning ofÂ <a href="http://www.mobilizy.com/wikitude.php" target="_blank"> </a><em><strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a></strong></em> and <em><strong><a href="http://gamesalfresco.com/2008/07/20/want-your-own-augmented-reality-geisha/" target="_self">AR Geisha doll</a> </strong></em>as being significant milestones for AR?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Yes,Â  these are among the first attempts to get away from the novelty of simply rendering a 3D object based on a marker and making it interesting.</p>
<p class="MsoNormal">Remember, one of the biggest risks that AR has, is being branded as â€œnoveltyâ€, which means â€œcool for five minutes but ultimately a waste of time.â€ I think we have a ways to go before something is truly useful, but as 2009 progresses we should start seeing some effort here. Iâ€™d guess 2010 before something really useful comes outâ€¦at least something practical.</p>
<p>Now, having said that, I should say that I expect entertainment and games to take the lead (as usual), although there are a few companies really trying to leverage AR and video/graphics compositing for marketing (brochures) and location based methods (kiosks, large screen projections, etc.)</p>
<p><strong>Tish Shute:</strong> Many people would say SnowCrash (metaverse) is now and Halting State (AR) is ten years from now. But you are seeing a development timeline for some popular AR apps in the next 18 months?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong> Anyone that says SnowCrash is -now- is living in a box. Virtual Worlds, Virtual Reality, and immersive tech in general stopped innovating in the mid 90s. Iâ€™m continually flabbergasted at the number of people that think that things like Second Life are state-of-the-art or innovative. You might as well try to market a walkman as cutting edge, even though we have IPods out there.</p>
<p>Id like to see someone grab an engine like offset, crytek, hero, or unreal 3, and smack on a fat mmo server infrastructure (eve or big world)â€¦toss in the right tools, and you would see a revolution and renaissance occur at the same time in the virtual world space. All the puzzle pieces are there, just no one is putting them together the right way.</p>
<p><strong>Tish Shute:</strong> Why doesnâ€™t anyone do that?<strong></strong></p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Its not cheap, people will only fund a copy of something that exists already, people fear change and innovation, etc, The list goes on. The right money goes to the wrong people all the time.</p>
<p>Alternatively stated, there is a lot of â€œright idea, wrong implementationâ€</p>
<p>MMORPGs carried the torch and have made huge strides on the technology front, but have devolved in design. More often than not the gameplay emphasizes the single player experience and does nothing to take advantage of the potential of the massively connected internet.</p>
<p>Unless both industries have some serious upheaval or radical new approaches, they will quickly be eclipsed by AR, which will eventually evolve into something hybrid..AR/VR depending on your level of access and hardware.</p>
<p>But yes, Iâ€™d say that the next 18 months are going to be very interesting with a lot of money being thrown around, new ventures, and plenty of content/applications. I expect most of this will be centered on single user AR experienced through a mobile device with a screen (iphone, android, etc.). I expect that there will be a significant boost after Vuzix releases some of their wearable *transparent* displays, putting Microvision back into the â€œhas potential but is too quietâ€ position.</p>
<p><strong>Tish Shute:</strong> AR conjurs an image in many peopleâ€™s minds of dreadful head gear!</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Yes, it is either transparent wearable displays (in eyeglass formfactor) or nothing. HMDs with miniature LCD or OLED displays are good for streaming video, but for the mobile ubiquitous AR we all dream about, it has to be something that looks and feels like a pair of Oakleys.</p>
<p>I should also mention that several different types and modes of AR are going to find themselves being defined and refined over the next two years as we continue to blaze new trails, establish a lexicon (we keep borrowing terms from games, VR, virtual worlds, mmorpgs), and really work out the how as well as the why.</p>
<p>Even though the idea of AR has been around for a long time, the technology is just beginning to emerge, and very few people are even looking far enough ahead to figure out the problems and solutions that the tech creates. Really, who is thinking about how to deal with AR spam right now?</p>
<p><strong>Tish Shute: </strong>Do you see any successful networked AR applications emerging in the next 18 months?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Yes and no.</p>
<p>When I talk about AR, I try to expand the definition a little bit. Usually, when you talk to someone about augmented reality, the first thing that comes to mind is overlaying 3D graphics on a video stream. I think though, that it should more properly be any media that is specific to your location and the context of what you are doing (or want to do)â€¦augmenting or enhancing your specific reality.</p>
<p>In this sense, anything that at least knows who you are (your ID, mobile phone #, etc.), where you are (GPS coord or a specific place like a cafe), and gives you relevant data, information, or media = augmented reality. Sure, you can make things more interactive or immersive, but that is the minimum.</p>
<p>So, in this case, yes, I think there will be networked applications in the next 18 monthsâ€¦mostly things that are enhanced by friends lists (you are here, your friend is over there). These will be *application specific*. My team at Neogence is already going beyond this, building a platform and infrastructure for other applications to be developed onâ€¦all networked through the same backbone. Now, in this context (the science fiction AR that we all dream about), no I do not see anyone else trying to leap a generation or two ahead of the industry to build a massively multiuser shared AR space. Expect to see things like multi-user AR games, virtual pets, kiosk marketing, magic book, â€œgee whizâ€ presentations (tradeshow booths, entertainment parks, etc.), and so forth.</p>
<p>The big thing Iâ€™m worried about is AR becoming the next silicon valley trendâ€¦once they realize the potential, an enormous amount of capital will flow to a bunch of startups with half baked ideas, weak business models, ten year old tech, and a lot of overhyped marketing. That is the very thing that will kill this technology as something that has true power and potential to literally change the way we interact with each other, our surroundings, information, and media.</p>
<p><strong>Tish Shute: </strong>Do you think AR has value for a project like Pachube that helps us connect dtat from lots of different environments and sensor actuator data?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> I think that AR has value as an interface to this data (essentially data visualization based on information streaming from a sensor or source that is interpreted in some dynamic graphical manner that has meaning). This is one of the â€œbig areasâ€ where ubiquitous augmented reality and wearable computing will really shine. Iâ€™ll definitely be keeping an eye on Pachube .</p>
<p><strong>Tish Shute:</strong> I canâ€™t help it! I am really interested to hear more about the Vuzix glasses?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Yeah, everyone is getting hung up on the glasses as the end-all be all and having markers everywhere too.</p>
<p>All the glasses are, is another display device. At the end of the day, it doesnt matter if you are looking at a lcd monitor, a iphone, a head mounted display, or a pair of wicked next generation transparent wearable displays that magically draw directly on your retinas.</p>
<p>The real tricky stuff is what happens on the backendâ€¦making it all persistent, massively multiuser, intelligent, interoperable, realistic, etc. etc.</p>
<p>I think that we are within 24 months of the magic wearables (these new ones by vuzix are probably the real first generation attempt at doing it right). They wont be perfect, but I expect they will be functionalâ€¦and once we have functional, we can start doing the good stuff.</p>
<p><strong>Tish Shute:</strong> You mentioned you disappointement with VWs and MMORPGs earlier.Â  Could you tell me more about that?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong> Yeah, there was an evolutionary divergence between virtual worlds and mmorpgs a while back. One stagnated almost completely, and the other leapt ahead in one sense and devolved horribly in the other sense. Neither is where the state of the art should be.Â  That is a whole other conversation, and probably a second book.</p>
<p><strong>Tish Shute:</strong> So making AR persistent, massively multiuser, intelligent, interoperable, realistic, etc. etc. that is where your efforts are going?<strong></strong></p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Yes. I fully expect that the hardware is almost ready for it. You can cobble together some amazing things in the lab right now, and I think commercial viability is imminent. The real value (as far as Iâ€™m concerned) is in making it mobile, wireless, persistent, and massively multiuser. You could argue that augmented reality will take over where virtual reality failed and become internet 3, internet one being the internet, internet two being the webâ€¦</p>
<p>mmorpgs are nothing more than single player games in a multiuser environment these days. Iâ€™m more than a bit bitter about it. All the right money went to the wrong people, and the best games we have are barely shadows of what we could have had by now.</p>
<p><strong>Tish Shute:</strong> Are there any open source AR platform dev projects?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>open source? hrm, Im sure there are multiple ones out there</p>
<p>if not entirely open source, there are plenty of things to experiment with that are generally free if you arenâ€™t trying to sell something, DART and ARTOOLKIT come to mind as very accessible applications.</p>
<p>Marker based AR is very important right nowâ€¦it is easy, low tech, understandable, highly customizable, and most importantly, accessible to the average joe. Ultimately though, we need a method of pure trackingâ€¦no markers glued to everything on the planet, no â€œbillions of RFIDsâ€ embedded in every square inch of every object on the planet, etc.</p>
<p><strong>Tish Shute:</strong> What do you mean by interoperability in AR? And what do you think about the development of standards?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong> Ooh, good question.</p>
<p>Ok, so the internet is basically computers communicating with computers, and the web is mostly pages linking to other pages (Iâ€™m greatly oversimplifying here). Hold this thought for a minute.</p>
<p>Switch over to MMORPGs. If you want to play in one (or a virtual world), you need to download a client that is specific to that world. One client does not work with another world. There are plenty of efforts to change this, but they are all barking up the wrong tree. The specific uniqueness of each world defeats the need and purpose of true interoperability, unless you completely reinvent the whole thing with a common backbone, features, functionality, etc. The very nature of virtual worlds and mmorpgs rebels against this.You absolutely do not want an avatar from second life running around in world of warcraft (for reasons that should be obvious).</p>
<p>On the other hand, with the web, you can use just about any client (browser) to access nearly any website (some requiring plugins or whatever).</p>
<p>The thing with augmented reality, is how do we go about making this? Iâ€™ve seen a few people thinking about this from the wrong perspective. There was a question at the last techcrunch to the Sekai Camera guys (a conceptual AR application for the iphone) where someone on the panel wanted to know how website owners would convert their content for augmented reality. BZZZZZT! That is a fundamental misunderstanding of what AR is, or could be, and it falls into the same trap I see a lot of people doingâ€¦and that is looking at AR through the web 2.0 lens or the virtual world lens. It is absolutely fundamentally different at the coreâ€¦sure there are similarities: it has social networking/media applications and properties, and it has 3D graphics, but it stops there.</p>
<p>Ubiquitous augmented reality will be dramatically different depending on which standards, approaches, and philosophies get the most traction first. Will you walk down the street with your AR glasses and have a pop up every 30 feet asking you if you want to access the AR content on another server? Will you then have to register, subscribe, or whatever?</p>
<p>Or will all AR content be mediated by one sole master control server deep in the bowels of google? What about some other option? Will you need different sets of glasses to access different features and content from multiple sources?</p>
<p>At the end of the day, it should not matter what brand of glasses you are wearing, you should never have to deal with AR server popups to join/subscribe, and so forth.</p>
<p>Interoperability, in the context of what I was saying earlier, is the sense of how to build the infrastructure so all of this is seamless to the end user, but still maintaining the features/functionality necessary for all of what augmented reality promises usâ€¦I dont want to see everything in AR space, I want to be able to tune in or filter out some things, and I want to customize the snot out of what I see (perhaps changing metaphors or â€œholoscapesâ€), and so on. It all has to work together and simplify the end-user experience or it wonâ€™t get anywhere</p>
<p><strong>Tish Shute: </strong>So what caused the stagnation of new development and devolution of MMOGs in you opinion?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>yes, look at all the hope and hype for the mmorpgs released in the last 12 months really, what is different or better? Now, what is worse?</p>
<p>I bet any decent mmorpg gamer could give you a list of 2 or 3 things for the first question and 20-30 things for the second.</p>
<p>And, VWs seem to be stuck in a feedback loop</p>
<p><strong>Tish Shute: </strong>feedback loop?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Imagine nailing one of your feet to the ground and then trying to run â€™round and â€™round and â€™round.</p>
<p><strong>Tish Shute:</strong> Why do you think this happened to VWs?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Men in suits and flashy watches.</p>
<p>actually, hang onâ€¦..</p>
<p>I saw a video clip the other day from a conference about using various virtual and game technologies for simulations and other real world applications several people were talking about â€œavatar technologyâ€ and how theirs was better than their competitions and what not.</p>
<p>Now, can you tell me what â€œavatar technologyâ€ is? Avatar technology is a red herring. Avatar technology is the same thing as calling a toaster a new â€œfire technology.â€</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong> The problem is that a lot of people that donâ€™t have a clue about what they are doing are selling the tech to other people that have no clue what they are buying, but they feel like the should for some unknown reason.</p>
<p>That is happening all over the government, academic, and industrial sectors now with a few companies selling virtual worlds (again, mid 90-s tech) as the ultimate solution to all problems.</p>
<p>Anyway, getting back to your question</p>
<p>Once virtual reality started getting some buzz, some people got greedy and jumped into the avatar/virtual world thing and tried making it commercial too soon half of the 3D chat worlds were being jammed into platforms for virtual shopping malls.</p>
<p>Most of the money funding tech R&amp;D started funneling towards VRML, and doing 3D in web pages, etc.</p>
<p><strong>Tish Shute: </strong>yes horrible idea trying make web pages 3D IMHO</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong> The money people got involved too soon, and then the greedy people jumped in and tried patenting everything possible. Take a look at the worlds.com patent for 3D worlds.</p>
<p>They filed it back in 2000 or so and it was awarded in 07 (it shouldnt have been in my opinion) now they are suing everyone they can.</p>
<p><strong>Tish Shute: </strong>Will there be patent wars in AR?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> Yes, the AR patent wars will be legendary once people start waking up to the real potential here.</p>
<p>The only solution is for everyone to band together and pre-emptively patent or make public domain every possible patentable concept, technology, or implementation for AR otherwise, you havenâ€™t seen anything yet.</p>
<p><strong>Tish Shute:</strong> Is the AR community organized enough to do that yet?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> That depends on how my company fares in the next six months.</p>
<p><strong>Tish Shute:</strong> Will you patent or make your tech public domain?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> I plan on patenting the snot out of everything we can possibly think of, and then giving away our content creation tools and SDK stuff for free. The whole goal of what we are trying to build is to empower the end user and facilitate the creation of a wonderful world of augmented reality.</p>
<p>There are some things we will make public domain for sure, on top of that</p>
<p><strong>Tish Shute:</strong> So back to my question on networked real time experience. Will we have networked Real time AR experiences in the next 18 months</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> It is possible, yes. Other than what we are doing, I am not aware of anyone else taking the same approach we are, but the potential for an â€œunder the radar ventureâ€ (much like my own company) is definitely there.</p>
<p><strong>Tish Shute: </strong>Will you use cloud computing?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>I think thatâ€™s overrated and probably another attempt at the whole â€œthin clientâ€ model that some companies have been pushing for the last 20 years.</p>
<p>It sounds good on paper, but ultimately takes power and control away from the end user.</p>
<p><strong>Tish Shute:</strong> cloud computing?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>Yes. You know, we arenâ€™t playing around, We are totally building â€œTHE ARâ€ that everyone keeps dreaming about. None of this cute stuff you see on youtube. Actually, if you want to see the things that have inspired our vision of what we want to build, check out:</p>
<p>* Dream Park by Larry Niven and Steven Barnes<br />
* Rainbows End by Vernor Vinge<br />
* Spook Country by William Gibson<br />
* Halting State by Charles Stross<br />
* The Diamond Age by Neal Stephenson<br />
* Donnerjack by Roger Zelazny and Jane Lindskold<br />
* Otherland by Tad Williams<br />
* Neuromancer by William Gibson<br />
* Idoru by Wiliam Gibson<br />
* Cryptonomicon by Neal Stephenson</p>
<p>and watch the whole anime of Denno Coil (subbed NOT dubbed!).</p>
<p><strong>Tish Shute:</strong> So scaling the real time experience wonâ€™t be a problem in your project hehe</p>
<p>Cos no sharding allowed in AR right</p>
<p>And if you have lots of API calls?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong>: haha, sharding is one of the dumbest things to happen to the VW/MMO industry</p>
<p>It is a solution to a technical problem that was relevant 15 years ago.</p>
<p><strong>Tish Shute:</strong> so why did it stick (i know men in suits)</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> it stuck because â€œthats what the other guys didâ€ and the mmo designers are too lazy to reconcile gameplay for PvP and RP gamers</p>
<p>However, there is a curious problem between dealing with â€œone worldâ€ and â€œanyone can start their own custom AR serverâ€</p>
<p><strong>Tish Shute: </strong>Now that is a very interesting problem the one world and own AR server</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> It took me a few weeks of not sleeping to figure that one out. It gets back to the interoperability issue</p>
<p><strong>Tish Shute:</strong> What did you come up with?</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> a solution. Thats all I can say for now on that.</p>
<p><strong>Tish Shute</strong>: eeextra seeekrit!</p>
<p>Well I will definitely have to bug you on that.</p>
<p>The problem has produced some creativity in OpenSim with people coming up with hybrids of p2p and oneworld</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> As far as virtual worlds are concerned, they need to look at the problem from a different perspective. They are trying to make all virtual worlds interoperable intead of creating a new model for interoperable worlds that new ones will be created to adhere to.</p>
<p><strong>Tish Shute: </strong>well some people are. I would say most OpenSim developers see their modular approach doing this.Â  And you choose to interoperate based on what modules you have activated and then social agreementsâ€¦</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>:</strong> hrm, thats a start, but that only works on a functional and social level &#8211; doesnâ€™t account for content (story, mythos, game rules), unique data (my +3 sword), or the concepts of commerce, inherent value, and intellectual property</p>
<p>Enabling my WoW avatar to run around in SL and vice versa creates more problems than it solves.</p>
<p>Its like two alien races working hard to make sure that their two spaceships can dock but no one is paying any attention to the fact that race A breathes nitrogen and race B breathes sulpher.</p>
<p>Its technically possible, but they are missing the boat on the content side of the problem.</p>
<p><strong>Tish Shute:</strong> Yes but donâ€™t you think when a modular open source tech for virtual worldsÂ  becomes pervasive, what will happen is that those interested in a similar genre will increasingly use the module in ways that allows their content to interoperate if they want it too</p>
<p><strong>Robert</strong><strong> Rice</strong><strong>: </strong>everyone has to use the same backend tech, and the front end clients need to adhere to the same standards. Bu I have to admit, I havenâ€™t been paying much attention to the vw space in the last 9 months or so.</p>
<p>Oh I have to run now.Â  But download and install <a id="vsnt" title="cooliris" href="http://www.cooliris.com/" target="_blank">cooliris</a>. I promise you will be blown away and will start using it to search for images and videos</p>
<p>Its frigging awesome.</p>
<p><strong>Tish Shute:</strong> Will do!Â  Thanks so much great talking to you. I canâ€™t wait for your launch.</p>
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