Planetary from Bloom Studio, Inc. on Vimeo.

It is just over a week until Augmented Reality Event, and I know there are a lot of people, including me (full disclosure I am co-chair and co-founder) who are totally psyched to see what unfolds there this year.   Bruce Sterling, Vernor Vinge, Blaise Aguera Y Arcas,  Jaron Lanier, Will Wright, Marco Tempest and Frank Cooper will join 107 speakers from 76 augmented reality companies on a single stage (see my previous post) to tell a momentous story of a technology of our time (also see my previous post here).

As Bruce Sterling points out, Augmented Reality is “truly a child of the twenty-teens, a genuine digital native,” and one visible indication that:

..the Internet really could look like a “legacy.” The Legacy Internet as an old-fashioned, dusty, desk-based place best left to archivists and librarians, while the action is out on the streets (see the full interview below).


(photo by Jasmina Tesanovic)

Opening this post is a video of Ben Cerveny’s Planetary app, which “turns your music into a universe,” and enchants all who try it.  Planetary shot into #3 on the Top Ten Free ipad app list soon after its release.

Ben Cerveny’s talk at Augmented Reality Event will be one of the must attend talks (see the full schedule for Augmented Reality Event here, and note my discount code for Augmented Reality Event, TISH295, is still good, if you want to register).

Planetary, while it is not an AR experience,  points the way for AR to take us out of the old-fashioned, “Legacy Internet.”

“Planetary is just the sort of science fiction experience you expect when using an object from the future like iPad,” developer Bloom Studio writes on the app’s iTunes page. ( from Mark Brown’s Wired post).

In his interview on cnet Daniel Terdiman, Ben describes how popular computing will evolve beyond those, “dusty, desk-based place best left to archivists and librarians,” (Bruce Sterling).

Ben points out:

“The tablet is a total disruption of how we understand popular computing. The next era of experiences will be driven by visceral gesture-based input, and rich fluid responsiveness in native graphics contexts. I see the potential for Bloom to help define a “killer pattern” for application design. Because apps have been deconstructed into discrete tasks that flow across devices….”

Bruce Sterling had some interesting comments on the Bloom app:

I’m a big fan of Ben and his good works in infoviz — and urban informatics, too. I admit I’m not sure the I entirely need the metaphor of a solar system in order to play a few Texas blues tracks. But I could be persuaded. Ben Cerveny is a significant thinker and a very well-spoken guy.

I’m not saying that happens tomorrow; I’m just saying, why not? Why not aspire to that?

I too am a huge fan of  The Bloom team, Ben Cerveny, Tom Carden, and Jesper Sparre Andersen (also see my post here about Fizz, the Bloom team’s app used by The Locker Project for their Strata demo).  And, if you haven’t already heard about The Locker Project and Telehash – get on it!  This is one of the most important projects of our time – an infrastructure for a better future!

Interview with Bruce Sterling by Tish Shute and Ori Inbar

Tish Shute: As you so memorably put it, “AR is a technovisionary dream come true – something really rare, and you have to be really patient for those….”

What is best and worst, in your view, about the way Augmented Reality technovisionary dream is coming true and emerging to flourish in the wild?

Bruce Sterling: The best part is that AR is truly happening and is a lot of fun, and the worst part is that it’s happening in a Depression. If AR had broken loose in the dotcom days when cash flew around like soap bubbles, man, that would have been psychedelic.

AR that is even more of-our-time than “social media.” AR has arisen directly from modern technical factors that just didn’t use to exist. It’s made from shiny new parts, and is truly a child of the twenty-teens, a genuine digital native. It’s a little kid and it has to walk before it can run, but it’s great to see it walking.

Tish Shute: As Jesse Schell pointed out last year at ARE2010, “The whole point of AR is to see things from a different point of view…How can there be a more powerful art form than one that actually changes what you see?” What do you feel will be the most impactful application of AR in people’s everyday lives?

Bruce Sterling: I’m all for impact, but it’s pretty clear that the people who would weep for joy to have Augmented Reality are people whose reality is already damaged. People who need reality augmented as a prosthetic, in other words, so that they can achieve an “everyday life.” This is like the impactful but underappreciated role of the Internet in the lives of people who’ve been shut-in. If you’re laid-up in a hospital bed, a laptop is a revolution in convalescence.

But that kind of “impact” doesn’t sound too exciting or too profitable. My guess would be that the biggest arena for “impactful AR” would be augmenting cityscapes for foreign people who can’t speak the local language, can’t read the signs, and lack time to learn the local reality. Imagine, say, the Brazilian overlay for Moscow. You could show up, read your native Brazilian overlay of that city, do your business, eat, sleep, buy, leave, and scarcely “be in Moscow” at all. Constructed right, the AR Brazilian Moscow might even be a better Moscow — a Moscow that Russians themselves would pay to visit.

Tish Shute: You pointed out last year, in your opening keynote for ARE2010, that less immersive forms of AR have their own merits. We are still not seeing much “head mounted display weirdness” yet, but many other forms of AR are emerging – mobile, webcam, projected video, sonic augmented reality, even sticky light. You noted, practically everything that AR is involved in is a transitional technology. But since you spoke last year at ARE2010, which of these transitional technologies have shown the most promise for AR?

Bruce Sterling: It’s got to be handsets. Smartphones. The stats there are just amazing. The smartphone biz makes the personal computer business look like a Victorian railroad. When I read a guy like Tomi Ahonen, who talks about transitioning out of the old-fashioned “Legacy Internet,” that idea is startling. But AR is one visible indication that the Internet really could look like a “legacy.” The Legacy Internet as an old-fashioned, dusty, desk-based place best left to archivists and librarians, while the action is out on the streets.

Tish Shute: This year we have seen gestural interfaces go mainstream. What are the most interesting directions for gestural interfaces that you have seen emerge in recent months?

Bruce Sterling: To me, the most “interesting” part is seeing people do gestural stuff in public. William Gibson, my fellow author, observes that cellphones have stolen the gestural language of cigarettes. There’s lots of fidgeting, box tapping, ash-swiping, slipping boxes in and out of pockets… People quickly learn to do that without thinking twice, and they forget how weird it looks. It’s “design dissolving in behavior,” as Adam Greenfield puts it.

The gestural hack scene for the Kinect has been amazing. It’s like watching 1950s Beatnik dancing go mainstream.

Tish Shute: You have observed that Augmented Reality is Glocal which not only gives us different flavors of augmented experience but is “a departure from earlier models of tech startups, where you usually have like three hippies in a local garage. Now you’ve got German-American-Korean outfits like Metaio, and Total Immersion has a Russian affiliate. They’re inherently multinational, both inside the company and out.” What flavors of glocalness do you hope/expect to see at Augmented Reality Event this year.

Bruce Sterling: I’d be pretty happy to see some AR input from Brazil, India, and South Africa. I seem to be picking up a lot of followers in my Twitter stream from those locales. If I saw some Augmented Bollywood Reality, that would pretty much make my day.

Ori Inbar: What sessions will you go to at ARE this year? Who do you want to meet at ARE 2011?

Bruce Sterling: I make it my business to hang out with artists, but I’m hoping to drill down more on the technical aspects. For instance, where exactly are the bottlenecks in building animated augments? It looks like we’re about a sneeze away from jamming some crude Hanna-Barbera cartoons into real spaces. But the devil is in the details there.

Ori Inbar: Your commentary about the evolution of the AR industry over the years had significant focus on style. Is the AR industry dressed to kill yet? Any glimpses of promise in that direction?

Bruce Sterling: I’m not “pro-style” in every possible aspect of life, but as an Augmented Reality critic, it’s clear to me that if you claim to “augment” reality, then you should work hard to augment it — struggle to make it better. Otherwise you might as well call yourself “Defaced Reality,” or even “3D Spam.” When I see that kind of crudity and carelessness in AR, I’m gonna call people out on it. I know there will be the AR equivalent of cheesy billboards and gang graffiti, but I never much cared for those, either.

The industry’s videos have improved radically in the past year and a half. It used to be all about “look at my grainy, shaky handheld video of my cool new AR hack,” but nowadays the biz has really pulled its socks up.

If AR is about “experience design,” as I think it basically is, then eventually, as a matter of intellectual consistency and professional pride, everything you create will be considered part of “the experience.” That’s the industry’s way forward — that’s what it would do if it was grown-up.

AR people already look better than most similar geeks in the gaming business, and some day, I really do believe that augmentation people will become glamorous. They won’t be supermodels, but they’ll be about as chic as, say, professional set designers. Because AR is set design, in a way; it’s real-time interactive set-design for three-D spaces.

Ori Inbar: In the Layar Launch in 2009 you said “it’s the dawn of AR…”, at ARE 2010, you followed up on the theme saying “it’s 9am in the AR industry.” What time is it now?

Bruce Sterling: I’d be guessing it’s around 9:30 AM, but come on, that’s just a metaphor! ARE we all gonna blow off at 4:30 PM and have a beer, or is AR one of those cruel tech startups where nobody ever gets a personal life?

Ori Inbar: Are you reading any new fictional literature about AR that inspires you? And/or What interesting design fictions for AR have you come across recently?

Bruce Sterling: Well, I’m always interested in creative people who just plain make stuff up. Because that’s why I commonly do myself. The stuff that “inspires” me is usually stuff that I just didn’t expect to see. But when I don’t expect it, that usually means I wasn’t paying enough attention. I plan to pay a lot of attention to AR this year.

I’m not sure it makes a lot of sense to write fiction nowadays “about AR,” because it’s no longer a fictional topic. It’s become like writing fiction “about cinema.” You can write good fiction about someone who works in cinema, but not fiction about cinema itself. AR is not sci-fi “Augmented Reality” any more, it’s become a real-world phenomenon, a new industry of real augmentation.

With that said, I must remark that I sit up straight whenever I see Marco Tempest do stuff. Magicians are all about mystery and wonder. You wouldn’t see a magician, say, using AR to work an assembly line, or re-order library books, or find a pizza joint in Barcelona. And that’s great. Marco is always gonna do something freaky and out-there, and even though he’s a tech magician, it’s never about the tech first. It’s always about his ingenuity in finding new ways to employ new tools in creating a magical experience for his audience.

Marco’s not an entrepreneur, he’s not gonna revolutionize people’s daily lives or invent Web 4.0, but even if AR becomes “old hat” some day, it’s never going to be old hat when he’s doing it. The guy is a pro, and I’m quite the fan.

Magic Projection Live @ TEDxTokyo 2010 from Marco Tempest on Vimeo.

Amphibious Architecture – “submerges ubiquitous computing into the water—that 90% of the Earth’s inhabitable volume that envelops New York City but remains under-explored and under-engaged.”

Toward the Sentient City, brought “architects and urban designers into a conversation that until now has been limited largely to technologists,” and created an extraordinary opportunity to investigate distributed architectures of participation of what we might call the “outernet.”  This is a timely conversation as “web squared,”  “smart things,” the “internet of things,” or the “outernet,” and their popular “ambassador” augmented reality are rapidly becoming everyone’s “business.” From “evil” marketers, to global corporations, environmentalists, artists and community activists -  everyone, it seems, is interested in the possibilities of this new frontier.

It is a challenging task to respond to, Toward the Sentient City, an exhibition whose backdrop includes a series of conversations on Situated Technologies – published by the Architectural League, from a circle of people who have been thinking, writing, and speaking on networked urbanism for many years now, including: Adam Greenfield, Mark Shepard, Matthew Fuller, Usman Haque, Benjamin H. Bratton, Natalie JeremiJenko, Laura Forlano, Dharma Dailey,  Philip Beesley, Omar Khan, Julian Bleeker, Nicolas Nova.  And the exhibition itself has a very thoughtful group of respondents, see posts from: Dan Hill, Martijn de Waal, Enrique Ramirez, and Mimi Zeiger.

But one of  Toward the Sentient City’s key accomplishments was to go beyond the rhetorical, and to put practical examples out into the world to organize a discussion on some of the ideas and possibilities of ubiquitous computing that have barely begun to emerge from academic research, and entrepreneurial blue skying.  As curator, Mark Shepard, explained:

“The aim is to provide concrete examples in the present around which to organize a discussion about just what kind of future we might want. Whether they’re prototypes or not, these commissions are concrete examples. They’re not abstract ideas. And we can go stand next to each other and look at and interact with something which is out there in the world behaving in the way it behaves, performing as it does, and we can then begin to have a discussion about it that is less dependent upon powers of rhetoric. So it’s not about me persuading you about an idea but it’s about us evaluating something that’s living and existing in this world. And that was really the intention of the show.”

The commissioned works - Amphibious Architecture, Breakout!, Natural Fuse, Too Smart City, and TrashTrack, that were the hub of Toward the Sentient City’s events, themes and texts, provided a unique glimpse at some of the possible dystopian and utopian futures of a “smart” city.  But, most importantly,  all the works questioned what might be new architectures of participation for a sentient city.

New Architectures of Participation: Hybrid Social Networks with Human and Non-human Participants .

Of the five works, Amphibious Architecture and Natural Fuse were particularly fascinating to me because they explored the possibilities of sensor networks to create new forms of distributed participation in networked ecosystems that connected the experience/trajectories of human and non human actors – fish, plants,  and people.

Both Amphibious Architecture, and  “Natural Fuse” – from Usman Haque and Haque Design + Research, gave exhibition attendees the chance to experience at a personal level our relationships with our non-human neighbors.

Amphibious Architecture from the The Living Architecture Lab at Columbia University Graduate School of Architecture, Planning and Preservation (Directors David Benjamin and Soo-in Yang) and Natalie Jeremijenko, Environmental Health Clinic at New York University, used a sensor array to “pierce the reflective surface of the water” that separates us from the underwater ecosystem below.  The sensor arrays just below the surface of the East River and  floating light array (see picture on left opening this post) create a new interface between people and fish whose movements and water quality are transmitted in light.

One could also SMS the fish and the single beaver that lives in the rivers surrounding NYC to find the conditions they were experiencing. But turning the city’s “back stories,” like the movements of “Yo beaver,” and the oxygen levels and water quality of the rivers into “fore stories,” is only one of the many ways Natalie JeremiJenko explores how we can engender the empathy necessary for humans and non humans to live in harmony and mutual benefit.

Toward the Sentient City also held workshops/presentations in conjunction with Conflux 2009. After her Conflux presentation, Natalie Jeremijenko of Amphibious Architecture (which is also a collaborative project between xClinic, The Living, “and other intelligent creatures on the East River”)  invited participants to enjoy a lunch of cross-species foods at the East River site. 

The cross-species lunch takes an existing interaction pattern through which people and fish are already communicating, i.e., people going to the river – the waterfront,  and feeding the fish Wonder Bread (which is bad for humans and fish); and transforms this desire to feed the fish into something which actually can remove the mercury content from the fish and our bodies by removing it from the food chain, so a previously inharmonious connection between people and fish, is redirected into a productive interaction benefitting both species.  As it turns out, food that is good for Fish (see pictures above), and removes mercury from their bodies can also be nutritious and tasty for humans.

Natural Fuse, from team members, Usman Haque, creative director, Nitipak ‘Dot’ Samsen, designer, Ai Hasegawa, designer, Cesar Harada, designer, Barbara Jasinowicz, producer, used sensors to  link humans and plants in network where we are accountable for how our behavior effects others in your ecosystem.

If you brought an ordinary plant to the exhibition, you could take home an electronically assisted plant and become part of a social network of humans and plants. This network of humans and electronically assisted plants is also a carbon sink and if  more energy is consumed than the total number of plants in the social network can offset, plants begin to die giving immediate feedback and consequences to being greedy about energy consumption. For more about joining the Natural Fuse network see here.

We are in the pre-dawn of  sensor networks like those Natural Fuse and Amphibious Architecture created – social networks  that link human and non human participants in entirely new ways are largely an uncharted territory. (Note: The upcoming Situated Technologies Pamphlet 6 – “Micro Public Places,” Marc Bohlen and Hans Frei, indicates it will continue the journey with an investigation of  “transparent and distributed participation.”)

Where Does the Social Negotiation of  Technology Happen?

Frequent questions that came up at the presentations given by the teams that produced the commissioned works were: Does this idea scale?   Does it close the loop in that you get answers to the questions asked?  How does the conversation gain agency?  And where does the social negotiation of technology happen?  (These last two questions were asked by Mike Kuniavsky at Mark Shepard’s presentation at Conflux: “Sentient City Survival Kit.” – see picture above)  I think it is fair to say that these questions for the most part remain unanswered. But Toward the Sentient city was alive with ideas and practical examples about ways we can explore these questions more deeply.

Usman Haque in response to the question, “Does this experiment scale?,” replied:

“it would, but at an individual level because it has to remain at the individual level because it is about the individual in relationship to the wider social context as opposed to building a forest to offset a city it is about each individual making choices of their own about what they do and  having some kind of knowledge about the effect they are having on other people because most of the time we are quite complacent – we are able to do whatever we want because we are not necessarily aware how our intrusions effect both human and non-human neighbors….’

So how does this close the loop?  Usman explains that one of the key aspects for him is that if you do take home a plant you become part of a system in which you are no longer anonymous and if a plant is threatened (plants get three lives) you have the opportunity to email the person in the system who has threatened your plant.  Usman noted that one of the interesting things that happened in the context of the exhibition, where there was a single unit, was that 90% of the time people switched it on to selfish mode – presumably because they were anonymous.  Another aspect of Natural Fuse that raises interesting questions is that as more people decide to join the network the risk of a plant being harmed by any particular individual’s selfishness lessens.  As Martijn de Waal, in his response that unpacks some of the deeper philosophical, epistemological, and ethical questions that Natural Fuse addresses, observes:

“The concept of a commons thus assumes cooperation and mutual accommodation. Could Sentient Technology play a role in the allocation of limited resources between citizens? Could it lead to the emergence of some sort of peer-to-peer governance model, that could prevent overusage of scarce resources?”

New Aesthetics of Distributed Participation

The works of, “Toward the Sentient City” point to possibilities for a new aesthetics of distributed participation in which users and system are no longer separated but instead “develop joint forms of observing and knowing that neither [...] is capable on its own.” (quote from upcoming, Situated Technologies Pamphlets 6: Micro Public Places, Marc Bohlen and Hans Frei).  Natural Fuse and Amphibious Architecture examine the new transactional realities of the Sentient City.

But there are many questions left unanswered.  We know a lot about the power of generativity from the internet (see Zittrain)-  the ur “architecture of participation.” As Zittrain points out, the “generativity” of the internet is “the engine that has catapaulted the internet from backwater to ubiquity.” Tim O’Reilly coined the phrase, “architecture of participation,” to “describe the nature of systems that are designed for user contribution,” such that “participants extend the reach/increase the value of the system.”  But as Tim O’Reilly put it in his recent talk, “State of the Internet Operating System:”

“Web 2.0 is about finding meaning in user-generated data, and turning that meaning into real-time user facing services.  “Web Squared” takes that same concept to real-time sensor data.”

We know little yet about what constitutes generativity for the “outernet,” particularly for the kind of  hybrid social networks that Natural Fuse and Amphibious Architecture present.  Social Networks that connect people and place, humans and non humans, challenge dichotomies of man and nature, and machine and user in new and unexpected ways.

At the moment, the internet is going through a metamorphosis with the emergence of real time technologies like XMPP, PubHubSubBub and Google Wave and the coming of age of mobile computing.   While these shifts were not investigated specifically in any of the commissioned works I think all the works  begged the question,  What is a common platform for social interaction in the “outernet,” or sentient city?  I was not entirely satisfied, from this point of view, with a web interface for Natural Fuse or SMS as a mobile interface for Amphibious Architecture.

David P. Reed points to the relationship between social mobility what he describes as the 3rd cloud  and the need for a common platform (see David Reed – Social Mobility and the 3rd Cloud. Hat tip to @srenan for pointing me to David’s presentation).

Slides above are from David P. Reed’s presentation,  Social Mobility and the 3rd Cloud

What is an architecture of participation for mobile, social interaction? This is something I am very interested in.

Recently I began a project with a small group of augmented reality developers and enthusiasts to use Google Wave Federation Protocol as a transport system for open distributed, social augmented experiences (lots more to come on this soon – you can see the back story in my posts here and here).  Wave has introduced an open federated architecture of participation that combines asynchronous & synchronous data,  bringing  together the advantages of real-time communication with the persistent hosting of collaborative data (like wikis).

Augmented Reality puts who you are, where you are, and what you are doing center stage, and is an interface for “communications embedded in context” and “enabled by identity” – two key qualities of what David P. Reed calls the 3rd cloud.  An open, distributed framework for augmented reality could create  an interconnected sense of AR, one that fuses augmentation, data overlays, and varied media with location/time/place and crucially, social networking.  Such an interface would open up many possibilities for the new transactional realities that could integrate real-time cloud based data with a human perspective and social networking.  I am using the term, transactional realities  to suggest an extension into social augmented experiences of  what, Di-Ann Eisnor, Platial, describes as,  “transactional cartography” – “the movement from map providing entertainment/information to map as enabling action” (see Human as Sensors).

We have only just got a glimpse of  how real time technologies and “communications embedded in context” will transform social interaction and our cities.  This post on Writing as Real-Time Performance that looks at the Google Wave playback feature is a brilliant example of how real time technology turns familiar practices like writing inside out, and catapaults us into new time trajectories. And, if you haven’t already seen Matt Jones of BERG’s, brilliant look at, “All the time in the world” - from the “soft time” and “squishy time” of  cell phone culture, to their anticedents in real-time computing, go now!  Also see Dan Hill’s work on “time based notation,” and Tom Carden’s work for mysociety.org

Transactional Realities Between the “Asynchronous City” and the “Synchronous Internet of  Things”

Out of Toward the Sentient City’s five commissioned works, only Trash Track focused on the “synchronized Internet of Things.” Trash Track asks what can we learn from the aggregated data streams of “smart” trash about the infamous path of trash from cities of privilege to rivers of want,  rather than exploring the the particular transactional realities of a social network that linked people with their trash

The goals of Trash Track were, Assaf Biderman explained during his presentation:

“to learn about the removal chain, to see if knowing more could promote behavioral change, and investigate if smart tagging could one day lead to 100% recycling.”

The team from SENSEable City Laboratory, MIT included – Carlo Ratti: Director, Assaf Biderman: Associate Director, Rex Britter: Advisor, Stephen Miles: Advisor, Kristian Kloeckl Project Leader, Musstanser Tinauli, E Roon Kang, Alan Anderson, Avid Boustani, Natalia Duque Ciceri, Lorenzo Davolli, Samantha Earl, Lewis Girod, Sarabjit Kaur, Armin Linke, Eugenio Morello, Sarah Neilson, Giovanni de Niederhausern, Jill Passano, Renato Rinaldi, Francisca Rojas, Louis Sirota, Malima Wolf.

However, Assaf,  in his presentation, presented another project from SENSEable City Laboratory in partnership with the City of Copenhagen, The Copenhagen Wheel.  This project seems to work brilliantly at the intersection of the “asynchronous city” (Bleeker and Nova) and the “synchronized internet of things”  The “smart” wheel – a low cost, open source, human electric hybrid is:

“an electric bicycle wheel that can be easily retrofitted into any regular bicycle and location and environmental sensors which are powered by the bike wheel and in turn provide data for a variety of applications.”

This project, that aims to promote urban sustainability through smart biking, opens up many possibilities for a bottom up architecture of participation for the sentient city (see video here).

Mark Shepard describes something he calls “propagative  urbanism:”

“a way of thinking about shaping the experience of urban space in terms of a bottom-up, participatory approach to the evolution of cities.”

And, in the most recent pamphlet in the Situated Technologies pamphlets series, #5 “Asynchonicity Design Fictions for Asynchronous Urban Computing,” Julian Bleeker and Nicolas Nova invert an emphasis in the so-called “real-time database enabled city” with its synchronized Internet of Things….  and speculate on the existence of an “asynchronous city.”  They “forecast situated technologies based on weak signals that show the importance of time on human perspectives.”  They ask:

“why, besides ‘operational efficiency,’ would we want a ubiquitously computed environment?  What are the measures of ‘better’ that we want to count as meaningful?”

They explain:

..we are trying to think through what “urbanwares might be – urban operating systems – if they were less about synchronization, top-down construction and connected channels of information and databases and so forth, and more about asynchronized, decentralized things.  Software, data, time out of alignment, incongruities, tiles and imbrications of the geographic, spatial parameters into a delicious kind of lively peasant’s stew.”

One takeaway, perhaps, from Toward the Sentient City is that it’s at the intersection of  the  “asynchronous city”  and the  “real-time database enabled city” where many new transactional realities of the sentient city will arise.

Recently, I talked to Ori Inbar (above), formerly senior vice- president at SAP.  Ori is on a mission to make augmented reality commercially successful not in 5, 10, or 15 years, but now. Ori is the founder of Pookatak Games – a video game company, “with a vision to upgrade the way people experience the world.” Ori will be participating May 20th, in O’Reilly’s Where 2.0 panel, “Mobile Reality” -  an event not to be missed IMO.

The taste for computing anywhere anytime has entered human culture via the iphone and is spreading like chocolate cake and pizza at a preschool party (see why the iPhone changed everything).  And while the full flowering of the next step is yet to come – computing anywhere, anytime by anyone and anything (“the internet of things”), our love for these first devices capable of being mediating artifacts for ubiquitous computing (Adam Greenfield) is a vital first step to free us from our tethers to computer screens, and fulfill the promise of augmented reality.

If you need more convincing on the pivotal role augmented reality will play as the web moves into the world, check out Tim O’Reilly’s recent comments in this video clip posted on Augmented Times and here early last year.

From another perspective, the gloomy specter of economic and environmental catastrophe  is driving a movement to “infuse intelligence into the way the world work’s.” But the challenge for a smart planet is not just about making environments smart, it is about using smart environments to enable people to act smarter (see my interview with Adam Greenfield).

We need a rapid upgrade in both the way the world works, and the way we experience the world.

((Note:  It is time to read (if you haven’t already) Bruce Sterling’s Caryatids (Cory Doctorow’s book of the year for 2009) “as a software design manual” (see Julian Bleeker) because Caryatids reveals the Gordian knots of human folly, greed, compassion and desire entwined in near future designs for technologies to save the world.))

Ori Inbar, worked with Shai Agassi (Shai is now leading the world changing Better Place ) driving Netweaver from a mere concept to a “major, major business for SAP.” So Ori has already been through the cycle of working in a very small startup and growing it into a billion dollar business.  He has both the experience and the passion to realize his vision for augmented reality.

At Pookatak, he explains :

“We design “reality experiences” that make users’ immediate environments more significant to them. We wish to free young and old from getting lost in front of the screen. By delivering the world’s information to people’s field of view, and by weaving real world objects into interactive narratives, we help people rediscover the real world.”

Pookatak will release their first game this summer. Currently it is under wraps. But Ori gives us some glimpses of what is to come in the interview below.

In addition to founding Pookatak, Ori is involved in a broader effort to move augmented reality forward. On his blog, Games Alfresco – he recently welcomed a new partner, Rouli Nir, Ori has focused his eye of wisdom on every significant recent advance in Augmented Reality (check out this essence of Ori’s thinking in a fast paced video presentation for WARM ‘09).

Also Ori is one of the organizers of the interactive media track at ISMAR 2009.  At ISMAR this year, Ori explained, “we are trying to bring in people that develop interactive experiences for consumers, beyond the traditional attendees coming from a research perspective.”

In the interview below, Ori explains much of his thinking on how augmented reality will become commercially successful.  Enjoy it, think about it, and share it. And most importantly, if you can, get involved with ISMAR 2009.

Ori  has inspired me to participate in ISMAR this year.  Ori pointed out:

The call for papers is on, and this year it targets well beyond the typical research papers audience and into interactive media and art folks.

There are plenty of opportunities such as:

Art Gallery

Demonstrations

Tutorial

Workshops

It’s a huge opportunity to shape the emergence of augmented reality.

Interview With Ori Inbar

Making Augmented Reality Commercially Successful

Tish Shute: You are considered a key trail blazer in AR and you have the go to blog for augmented reality!  What are the most important lessons you have learned researching, writing, and developing AR in the last couple of years?

Ori Inbar: You need to have a vision. You need to know where this is going to go in ten or fifteen or twenty years. But you’ve got to start with something really simple that makes use of the technology you have on hand. And do something that is practical, that people will like, and something they would actually want to buy. Its as simple as that. I’m currently looking at what we could do with existing technology. First of all, you have to put it in front of people. Right now most people have never heard about the term augmented reality. Go into the street, and ask 100 people about it, maybe 2 would know about it. So you need to put it in front of people because most people think it’s still science fiction or a special effect you see in movies, not something you can experience in real life.

Tish: It seems to me to that for augmented reality applications to become popular with existing technology the key breakthrough would be getting people to hold up their phones. What are the obstacles to getting people to use their mobile devices like this?

Ori: There’s a really nice cartoon by Tonchidot (below) – the Japanese company behind the Sekai Camera. It’s an illustration showing the evolution of man, from ape to man (holding a cell phone looking down), to the developed man holding a device like a camera – in front of its eyes.

Which is exactly what you’re talking about. People ask, “are people going to walk with this like that all day long?” Probably not. I mean you have to build it in a way that doesn’t require them to hold it like that all the time. People are used to this gesture with the ubiquitous digital cameras. I tested one of my prototypes on a two and a half year old girl. She had no problem holding it just like she holds a camera.

Tish: Blair MacIntyre mentioned, “The problem with the mobile phone as a AR device is a problem of awareness,” i.e., you have to have a way of letting people know when there’s something interesting wherever they are. One of the issues regarding this is if you get too many alerts, then you tune them out.

Ori: First of all Blair is one of the people in academia that get it. Because he looks at it from an experience perspective. Not just as an interesting technical problem to solve. Let’s start with getting people to enjoy this new experience. The AR demos so far were mostly eye candies, and mostly for advertising – the GE AR ad created a lot of buzz; but you look at it for 10 seconds and you forget about it.  You need to build something that people would want to experience over time and would be willing to pay for. I think that’s the big test, right?

Now in terms of having a ubiquitous experience where you’re continously connected, it doesn’t have to be an overwhelming experience. Just like some of the social media tools we’re using today, we decide when to connect, and we filter out the trash. You could get alerts only for things that really matter to you, not for everything that happens in your immediate environment.

There will be many layers of information, and it’ll be up to you to pick the ones you want to experience. The real benefit is that you get the information in your own field of view and in context of where you are or what you do.

Tish: So what are you working on these days?

Ori: We are working on a little app that targets a very different audience than what you’d expect: pre schoolers. We think we can encourage them to get away from a PC or TV screen and learn something while playing – in the real world. You’ll hear more about it as soon as this summer. Nuff said.

But, it is a small application that will run on the iPhone. People ask how many pre-schoolers own iPhones? Well, their parents do.

Tish: Yes there are certainly many New York kids with iPhones – my kid now has my old iphone.  He has pretty much switched from playing games on his DS to the iPhone. I noticed in your WARM video you place a big emphasis on AR as something that will get kids away from screens and engaged with reality.  This is something parents will approve of!

Ori: Yes I saw something really interesting at my kids’ party one day; they were all sitting around the room – looking down at their own DS screens.  You could play the DS anywhere, but kids would usually play it on the sofa, looking at the screen, isolated from the world. With an iPhone and a camera, and the application we’re producing, reality becomes part of the game. Yes that makes it all of a sudden much more interesting for parents. Because kids are spending so much time in front of the screen, all of a sudden they’re something that will encourage them to interact with real objects, real things. Every parent I’ve talked to loves that idea.

Tish: Yes that is what is cool about the work of Kati London – I think I saw someone say this on Twitter, “Kati puts the computer in the game not the game in the computer.”

Ori: Yes, kids are spending more time in front of games and the computer because it’s more interesting. It captivates them with “game pleasures ” that tap into their brain’s dopamine circuitry – constantly seeking reward and satisfaction. So you’re not going to be able to tell them to go back to playing in reality without these pleasures. We have to study these mechanics from games and bring them into reality. It’s about programming real life; and augmented reality helps you achieve that.

Here’s an example: cause and effect; in a game when you do something you always get an immediate effect. You’re good, you get a reward. You’re not good, you get a cue to improve. In real life you do things and you could wait 2 or 3 years until you actually get feedback (if you’re lucky). Augmented Reality allows you to bring these mechanics into the real world. I think that’s going to help kids rediscover reality, in a new sense, which is what every parent is dreaming about.

Tish: I don’t know how much you can say about your app. But in regard to doing augmented reality on the iPhone.. there’s no compass. Is this a limitation?

Ori: True, no compass yet. But the camera gives you a lot of information that you can interact with. When you run the application, you see the world in front of you, and if the app can recognize real life objects – it can put virtual elements on top of it.

Tish: But not with any accuracy unless you’re using markers. Are you using markers?

Ori: We’re using natural feature recognition. It doesn’t have to be an ugly looking marker. It can be any image.

Tish: So you’re using image recognition. Are you working with one of these image recognition startup companies (list here )?

Ori: We’re working with one of those. What’s unique about it is it runs very nicely on any cell phone, and on the iPhone it works the best. For this first app, it doesn’t really matter where you are physically; the geolocation is not part of the experience.

Tish: For a truly engaging AR experience we will need more of a backend than is currently available?

Ori: I call the backend the cloud, where you have all this information and ways to access it from anywhere. Actually I think it’s become pretty mature today. If you look at the different elements required to enable an augmented reality experience to work, you have – first – the user whose always in the center. Then you have the lens. The lens can be an iPhone, or glasses, even a projector. The lens allows you to watch, sense and track information in the real world: people, places, things. Then in the backend you have the cloud where you store and retrieve information.

So if you look at the maturity of these different elements, I think the cloud is in pretty good shape. Because there’s so much information we’re collecting and storing. Anything from Google, Wikipedia, Facebook, all that kind of stuff, it’s a lot of useful information you can access from anywhere using APIs. And a lot of it is also starting to include geolocation information. Take Loopt or Google’s friends service that allows you to see where your friends are and what they’re doing. There’s tons of information out there and it’s pretty easy to access it. Now what do you do with it is the question?

Wikitude is such a simple and brilliant application and nobody thought about doing it until this guy from Salzburg did. It doesn’t have any sophisticated visual tracking. It knows your position and it’s simply looking at the angle you’re pointing to. Based on these parameters it brings information from Wikipedia that pertains to your field of view. So most of it was already there. It’s just a matter of connecting the pieces in an experience that is valuable for people.

Tish: It is the uptake of even a very simple technology that puts the magic in it.

Ori:  Yes, take Twitter. If you go to its homepage it looks like a very simple boring app but it is something that is both enjoyable and very useful to people.

Why you should participate in ISMAR 2009

Tish: I know that you are involved in organizing  ISMAR (picture above from Ori’s post on “ISMAR 2009: The World’s Best Augmented Reality Event…,“) and there is a call out for papers and for volunteers, can you tell me more about it?

Ori: Yes, we hope to have the first ISMAR where we practice what we have just discussed: let’s build on all the research invested so far and instead of thinking only about 5-10 years from now, let’s see what we can do today. So we are bringing people in from other disciplines – artists, interactive media developers and people from the entertainment industry.  The goal is to use the technology to make something interesting for people – again, something that people would buy, and making it commercially successful.  Many people either don’t know about ISMAR because in the past it was a pure engineering-orientated event and people  from a commercial perspective of AR weren’t attracted to it.  The Chair of the Event this year is based in Florida and he is going to bring in a lot of people from the entertainment industry such as Disney. I think this will transform this event into something more like SIGGRAPH – more of an industry event.  As one of the organizers of the interactive media track we are trying to bring in people that want to build applications for consumers.

Tish: In terms of AR applications what are the flagships today?

Ori: There are very few because it’s just the beginning. There’s one tiny studio in France called Int 13 . They’ve created maybe the first commercial game running on a mobile device using AR technology. It’s called Kweekies. It was one of the contenders for the Nokia Mobile innovation awards. They were one of the ten finalists, but they didn’t win it. It’s looks really cool. It’s somethng that runs on your desk, with a marker. Many AR folks say markers are the past, markers are ugly. But it’s still a cool experience. I think people will go for it.

Tish: Yes I think we will have to look to small companies that are free to think creatively to lead the way.  It seems many games companies are tied up pulling off huge big budget projects and enterprise is still catching up on how to use social media!

Ori: Yes, last year I was in the game development conference (GDC); there was no mention of augmented reality – not on the exhibition floor, none of the sessions, nobody talked about it. I was stunned. Then this year, there was a little a change. There were like three demos on the exhibition floor, Metaio, Vuzix and a Dutch company called Beyond Reality.  And then there was Blair’s talk, which was very very cool. The room was packed with people. And after the talk there were dozens of people lining up to talk with him about the topic. There was definitely interest, but still on the very edge. The video game industry is still a hit driven business and publishers spend upward of 20-30 million dollar to create the best AAA game possible. They just can’t take the risk. So it’s going to come from smaller companies, from outsiders coming in with a vision and understanding on how to put the AR pieces together to create a totally new experience.

Tish: But the basic tool set is there isn’t it?

Ori: I talked to some folks at the games developer conference, many folks with MMO background, and they have great ideas about AR. It’s great to see different people with different views on what’s needed first. “Joe the Programmer” had this idea of creating a small piece of hardware that you can put in every house and provide accurate geospatial information in your home. That could  open up many opportunities for AR experiences in homes.

Tish: Don’t you think we have enormous resources in terms of image databases that provide a great basis for augmented reality.  I was talking to Aaron Cope at ETech about The Shape of Alpha – Flickr’s vernacular mapping project using all the geotagged photos in Flickr. That is such cool project. Aaron will be speaking at Where 2.0 also.

Ori: Think of Google Earth. Google Earth leveraged communities to basically map all the major cities around the world into 3D models. And that is an essential step to be able to do augmented reality outdoors. Because if you had to model everything from scratch, it wouldn’t be realistic.

Augmented Reality and Becoming Greener.

Tish: I am really interested in how AR interfaces might be useful to some of the emerging energy identity/metering projects like AMEE and WATTZON because I think it is very important that people have very intuitive, immediate, and enjoyable ways to relate to energy data so they can make greener choices.

Ori: Back in the day I had an idea to build an Augmented Reality application to become greener. You look at things around your home with the camera and it  recognizes its green gas footprint and makes recommendations to reduce it.  I guess it was a bit too early to do that based on visual recognition alone…you’d need  additional sensors that would provide related information about what you are looking at.

Tish: Well as there is more interest in Green technology do you think we may see VC interest in some green AR projects now?

Ori: I talked to some of the investment folks, Angels as well as VC’s about AR and they had no clue what it is. There’s a need for a whole lot of education. And there are no proof points (as in successful investments in this domain), and counter to popular belief – they don’t like risk so much…

Tish: And consumer adoption must lead the way, right?

Ori: Just like with every emerging technology in history, people never bought the technology, they bought the content, the apps, the benefits that came on top of the technology. Whether it was VHS winning over Beta Max, or BluRay winning over HD. It’s always because of more/better content. Look at the video game console war: Xbox, and Nintendo did better than Sony just because they had more and better games. Even Windows was a success thanks to its applications. People bought it for the applications not the OS. The content is the first to drive demand.

Tish: One of the challenges to giving people new ways to relate to their energy consumption is that you can just have them looking at graphs of how bad they have been in the past you – that may make them feel bad but that doesn’t necessarily give them ways or motivation to change. There perhaps needs to be more immediate relationship to the data to facilitate change. I think the mantra for optimization of anything from energy usage to supply chains is timely, actionable data?

Ori: There are a lot of ideas about measuring information and displaying it to people. For example, the Prius hybrid car, one of its interesting features – which is kind of game like – is a constant display of your current fuel consumption. That alone changes how people drive because they try to beat the “Score” and as a result conserve more fuel. That model can be applied to our homes…

Tish: Yes that is something I am very interested in. I have been following several projects in this area – one of my favorites is the Arduino, Current Cost/Tweetawatt, Pachube integrations I saw at Homecamp.

You joined a start up with Shai Agassi which was bought out by SAP right? He has a brilliant approach with Better Place.

Ori:  I think what’s really unique about Better Place’s approach is that he doesn’t require people to change their behavior. People are still going to have their own cars. They’ll be able to drive as far as they want, and for the same (or lower cost). Its not necessarily about a new technology, electric cars have been around for a long time but there was no way people were going to be limited by the 50 or 70 mile range and Better Place is solving that problem. With its infrastructure of charging spots and battery switching stations, drivers are going to be able to drive anywhere. And it’ll be similar to having to stop once in a while to refuel your car. The price maybe even lower than what you pay today for your transportation needs – and you’ll stop generating green gas. It’s a clever way of taking technology to a whole new level without changing the behavior of people.

Tish: Better Place is a classic example of things as a service isn’t it?  It is basically a utility company.

Ori: It is similar to a phone carrier model.  You pay for a membership that gives you access to the car (equivalent to the phone) and electricity (equivalent to the phone line) for the same price of fuel cost today. And as bonus you get to save the world.

How the iphone changed the game for AR – and the iphone versus Android

Picture from Ori’s post, “GDC 2009: Why the iphone changed everything”

Ori: And back to AR, you have to take the same approach, because nobody’s wants to don those huge head mounted displays or backpacks. You have to take advantage of people’s current behavior: they already carry their iPhones or similar devices.

Tish: As we discussed, you just have to get people raising up their phones and looking through them when that is a useful thing to do. Both Wikitude and Nathan Freitas’s graffiti app were enough to get me interested in the evolutionary step of raising my phone! Nathan’s graffiti app is nice. You leave a marker for your graffiti so other people can find view/add their own – a nice primal experience like pissing on the lamp post to let your pack know where you’ve been.  Also the graffiti app taps into a long history of  NYC street culture around tagging and graffiti art (see my interview, “Is it OMG finally for Augmented Reality?”).

Ori: The app store has fundamentally changed the mobile gaming industry. Last year they were in shambles. There was no growth. Everybody was complaining, “we can’t handle it, there’s a million phones, and you have to test it on each phone. And carriers suck, they don’t care about sharing and promoting your content. Everything was bad. This year mobile gaming is the hottest thing. And it’s all because of the iPhone. It changed the game.

Tish: How do you think Android is going to get traction against the iphone?

Ori: Well the number one thing is the form factor – the iPhone is just much cooler than the G1. Its OK but it doesn’t have the same feel. People thought it was going to be easy to clone the iPhone but none of the attempts succeeded so far.

Tish: How much does it matter for AR not being able to runs things persistently in the background on the iphone?

Ori: Actually they have add a such a capability in OS 3.  You can now make use of a background service.

Tish: OS 3 will open up new possibilities for AR?

Ori: The access to the video API is still not public.  But there is a new Microsoft application – Microsoft Tag that makes use of that API which means it is probably OK to use it.

Tish: (I ask Ori for his card and he shows me how to read it with my iphone.) Oh nice you have an AR card, of course!

In Search of Pong for Augmented Reality

Tish: So how will AR begin to, as Blair’s friend put’s it, “facilitate a killer existence,” particularly as we are probably looking at some new and perhaps pricey hardware?

Ori: You could take the Better Place approach. We’re going to give you a great experience and we’ll include the devices as part of that experience for the same price. Let’s say you subscribe to an AR experience  which offers access to multiuser, support, and all the information you need wherever you go – exactly according to the vision. You pay for a subscription on a monthly basis and included in that cost we give you a better device that offers a  better AR experience. It’s following the phone carrier approach, but in a good way.

But first of all we do need our Pong! I was sitting with a couple of AR game enthusiasts at the GDC and we were asking ourselves, “how do we create the first pong for AR?”

Was Pong a multiplayer game? Not necessarily! Did it connect to the network? No! We have to create the first dot in a long line of dots that will bring us to our destination.

Tish: You haven’t seen a Pong yet have you?

Ori: Not yet. I mean there’s maybe a handful of games and apps out there, but I don’t think any of them is a Pong yet. Still, it’s getting closer.

Tish: Kati London is doing some very interesting work on bringing games into reality, isn’t she?

Ori: Yes, she works with Frank Lanz at Area/Code. He teaches at NYU and has designed games for the “Come Out and Play” festival here in Manhattan. And a lot of these games are actually low tech.

Tish: Yes I have a big alternate reality game blog brewing that I haven’t had time to write yet!

Ori: The city is the gameboard is their slogan. It’s going to be a great playground for AR games. The city becomes a theme park. The city could become an even bigger touristic attraction. People will come to the city to be part of these games. So you’re having thousands of people running around the city playing all sorts of games from laser-tag style to history adventures, to treasure hunts.

Composing Reality

Tish: So why haven’t you focused on one of these kinds of games with your company?

Ori: We have a couple of scenarios along these lines that we’re planning for 2010-11. But first focus on what’s possible today.

Tish: And what’s stopping you from doing those kind of games today?

Ori: Many things. The devices are not there yet, location services are not accurate enough, ubiquitous sensors are not  there yet.

Tish: You think alternate reality gaming needs more “ubiquity” than is currently available?

Ori: Not necessarily. People are doing alternate reality games with no “ubiquity” at all. But my interest is to add the visual aspect. I believe humans are mostly driven visually.

Jane McGonigal said in a talk at GDC, that AR would allow us to program reality, which is exactly how I look at it. Once you can recognize things, some of it with WiFi and RFID and all sorts of sensors. But visual sensors is always going to be the ultimate way to recognize things. And once you recognize things and know what they are, and can pull information about those things (or people and places) from the internet, you can program it (visually). You could program it to be fictional, like in a video game, or it could be programmed as non-fictional, like a documentary. And that allows you to do things that before were unimaginable.

Tish: But you can’t forget the visual, it is primary the connection to peoples’ primary sensory relationships.

Ori: Yes, it’s like you go to a grocery store and you pick your vegetables, a lot of it is by sight and by touch. And what if you could also see just by looking at it that it’s from a local store, and that it’s organic?

Tish: It goes beyond overlays really?

Ori: By the way, I don’t like the term ‘overlay’. I know that’s how it looks: you either overlay or superimpose, but I’m still searching for a better term. A term I prefer to use is “composing reality”. Just like painters, they use brushstrokes and colors and compose a painting. We need to take the real element and the virtual element and compose them into something new. It’s not just about slapping one on top of the other.

Tish: yes I think the idea of dashboards is not so appealing.

Pookatak Games

Tish: Do you want to explain the evolution of your company? You have an interesting history of success with high end enterprise applications.

Ori: Since I was a kid I wanted to invent and create things. When I discovered software, that was a really cool way of actually creating things from nothing. From thin air; and you can do it very quickly. That’s what brought me into software. But I was always looking for the intersection between technology and art. Looking for ways to bring these things together. In the early nineties virtual reality was doing it. It had the appeal of cutting edge technology that can be combined with art. But then, as we all know, it crashed. So I joined Shai Agassi’s startup (who is now doing Better Place) back in the early nineties. I was one of the first employees in his startup which was developing multimedia products. I was leading the development of one of its flagship product. At some point we realized the technology could be great for an enterprise environment.

It was a really great experience. First going through this cycle from a very small startup and growing into this multi billion dollar business. I was responsible for defining and marketing SAP’s platform, which was called Netweaver. It was just an idea when we joined SAP and by the time I left it was a major, major business for SAP. I learned about the challenges of building a platform. No matter what purpose you’re building it for, it typically has similar rules. It’s definitely not just about the technology; the content that comes with it is really key to making a platform successful.

The third part of this platform trifecta is the community. If you don’t build a community, you won’t get the critical mass required for adoption. It may be your own platform but it’s not necessarily the people’s platform. That experience is very key to what we’re doing today. Now, a new industry is being born on the basis of a remarkable technology. But to drive adoption, first we’ll need good content. The content will be created using today’s technology with internal tools developed to simplify the process. Next step would be to make the tools used internally – available to other developers. Help scale the industry, enable innovation on a larger scale. That way we have a chance to create a platform. So it isn’t really just about my company. I’m so passionate about augmented reality, I want to it to become a healthy and successful industry for the next 5, 10, 15 years.

Tish: Yes I am so ready to be liberated from the sitting behind a computing screen! And I know that all this hardware is murdering the environment.

Ori: There’s ‘s the book by Rolf Hainich which is called “The End Of Hardware. ” It’s about hardware for augmented-reality. Once you use goggles or other AR interfaces you eliminate the need for screens, laptops, etc. It’s going to be great for the environment. You have read Rainbow’s End, right? According to the book in few years there will barely be any (visible) hardware. At least it’ll have a much smaller footprint for the environment. And it’ll touch every aspect of life, everything you do. It’ll change the way you interact with the world.

The Illusive Eyewear for Immersive AR.

Friend of Ori’s in San Francisco wearing retro AR goggles (from Games Alfresco, Ori’s roundup of GDC 2009)

Tish:OK lets talk about goggles.

Ori: Goggles are going to happen, we want to be hands free.

It’s going to happen because it’s just a more intuitive way to use this technology. But above all it has to look cool. Because if it’s not, if it’s a big headset, then maybe a small percent of the population might use it, but most people won’t. It has to look like an accessory, like new cool eyeglasses that you just must wear.

I recently talked to a friend, who runs an industrial design firm, and has experience in designing such glasses for companies like Microvision and Lumux. He says that when you try to bring the images so close to our eyes – there are some really hard problems to solve. Otherwise it can become really annoying and cause dizzyness.

But I’m optimistic. I believe it’s going to happen 3 to 5 years from now. It’s already starting now: Vuzix announced goggles that will be available this year. Some AR apps that are going to take advantage of next year. Initially only a fraction of the population will use it. And that’s going to help advance it and make it better and better. But it’s going to take time until it reaches the mass market.

Tish: In virtual worlds we have seen, I think, a lot of mistakes in terms of reinventing the wheel and producing too many proprietary versions of the same thing and not enough concerted effort on standards and open platforms that could create a vibrant ecosystem.  How can augmented reality not make the same mistakes?

Ori: There are some early AR open source efforts ARTookit, ARtag but it is not a movement yet.  One of the things we’re trying to do at ISMAR this year is to put together  discussions around key industry issues, such as standards. Some people say it’s too early, you have to have a defacto standard to start from. But pretty soon it’s going to be too late. Just like with virtual worlds, all of a sudden you have all these islands that don’t talk to each other. Why get to that point if we can plan to avoid it? Let’s start thinking about it right now. On the other front there are devices. There are pockets of people working on adapting devices for AR, second guessing the hardware companies. Why not get them together with the Intels and Nvidias of the world, and discuss what this device should be able to do. And then compete to make it happen.

Tish: How much luck are you having with this discussion part?

Ori: People are very interested in doing this. We proposed these panels for ISMAR. And I’ve got some key people already on board. They have tons of input, they want to get involved. We’ll see how much we can actually get out of it.

Tish: In virtual worlds it was a while before vibrant opensource communities developed.  OpenSim has I think been the breakthrough community in this regard.

Ori: You have to think about the elements up front. The dream job is to architect the industry. Say we agree on the required pieces. Then we could help the right companies succeed in delivering the pieces. Next, we have to collaborate so that these pieces talk to each other. And eventually these communication methods will become defacto standards and most developers will adopt it.

Tish: So I’m going to put you in the role. You’ve got your dream job. You’re going to architect this community. So what are the key pieces and where would you like to see the open source communities take hold first?

Ori: Open source will not be exclusive. It’s going to live side by side with proprietary technology.

The key pieces? You have the user at the center. And the user interacts with a lens. The lens includes both the hardware and the software. And then the lens senses and interacts with the world, which includes people, things and places. And these people-things-places emit information – about who they are, where they are, what they’re doing, etc  – which is then stored in the cloud.

And then you have the content providers, the people and companies, composers who weave AR experiences through the pieces we mentioned before. These composers need a platform that glues these pieces together. Pieces of the platform will be on the lens, and in the world, and in the cloud. If you manage to remove the frictions, and connect these pieces into an experience that people like – then you have a platform. What the platform does it reduces the overhead and accelerates innovation.

Tish: Another problem virtual worlds faced in their development was their isolation from the world wide web.  Will augmented reality avoid this plight?

Ori:  Yes, I believe the key, like you said before, is not to reinvent the wheel. The cloud is already there.  Take Wikitude for example, all Mobilizy had to do is build  a relatively simple client app, connected to wikipedia, and all of a sudden it offered a wealth of information in your field of view.

I think we can learn a lot from web 2.0. For example, in order to have a ubiquitous experience like Robert Rice and others are striving for, you’ll need to 3d map the world. Google earth like apps are going to help but it is not going to be sufficient. So let’s leverage people. Google became successful in part by making people work with them.  Each time you create a link from your blog to my blog their search engines learn from it.  So let’s find ways to make people create information that can be used for AR.

Ori Inbar directed Wiki Mouse – a WIKI Film co-created by a swarm of movie makers around the world.

ETech 2009 was all about making interesting and deeply socially effective technological interventions in the world. And dematerializing products into services seemed to be one of the most powerful concepts elaborated there to accomplish this.  Mike Kuniavsky in his presentation, “The dotted-line world, shadows, services, subscriptions,” noted:

“There’s great opportunity here to create an ecology of services embodied as robust, valuable, exciting new tools with focused, limited functionality, tied together with item-level identification and wireless networks. Whole classes of things that can enrich our lives and bank accounts are now possible thanks to the way ubiquitous computing interweaves services and devices at an intimate, everyday level….

We now have the technology to create whole new classes of tools for living in a way that is more useful and fun for individuals, more sustainable for society, and more profitable for companies. That way is to recognize the connectedness of all everyday things, and to build on it, rather than ignoring it.”

The picture opening this post is from Mike’s presentation (see Mike’s blog for  a PDF with all of the images and notes (884 PDF), and the original presentation description).

An ecosystem using  item-level identification, wireless networking, and data visualization is evolving that links everyday objects to information about those objects – what Kuniavsky calls their “information shadow.”  Because every object can be uniquely identified and that identification can be associated with a cluster of metadata, it “exists simultaneously in the physical world and in the world of data.”

Mike mentioned Tom Coates’ “Age of Point-At Things” blog post to say that although Tom was talking about TV listings data, the same ideas can be applied to anything that’s uniquely identified. Also, Mike noted, he often references Ulla-Maaria Mutanen’s Thinglink project and her observation about Amazon ASINs to explain this concept which is, of course, closely related to the internet of things.

Until recently, Mike explained, accessing the information shadow was difficult. The world of objects and the world of  information shadows were separated by the difficulty of getting at the information. But now, increasingly:

“we can instantaneously see the world of information shadows as we’re interacting with the world of objects.”

Mike’s is not only conceptualizing these ideas, his company with partner Tod E. Kurt, ThingM, is producing hardware that will enable this vision.

“We’re a ubiquitous computing consumer electronics company, which sounds fancy, but we’re pretty small. We design, manufacture and sell ubicomp hardware.”

ThingM may be small now but they are at the leading edge of huge transformation.  When asked, “How do you see the near-future city working with ubiquitous computing…” Adam Greenfield put it succinctly to Lalie Nicolas for Le Hub’s Ludigo project:

“I would go so far as to say that there will be no area or domain of urban activity that is not somehow disassembled and recomposed as a digital, networked, interactive process over the next few years. Objects, buildings and spaces will be reconceived as network resources; cars, subways and bicycles will be reimagined as on-demand mobility services; human communities are already well on the way to becoming self-conscious ‘social networks.’”

For the rest of this short interview see Adam’s post, and for my recent long interview with Adam see here.

“‘Almost everything in this room is in a landfill, but just doesn’t know it yet.’  This needs to change”

(Tim O’Reilly responding on Twitter to a quote from @AlexSteffen‘s talk)

Chart above from Jeremy Faludi’s presentation Priorities for a Greener World: If You Could Design Anything, What Should You Do? Presentation [PDF]

Interconnecting themes at ETech,  Inhabitat noted, “formed bridges between luminary speakers from a variety of backgrounds, as Alex Steffen, Mary Lou Jepsen, Jeremy Faludi, and others reinforced the need to create repairable, open-source, long lasting products, reveal energy usage, and pursue forward-thinking strategies for a greener tomorrow.” But Jeremy Faludi, a sustainable design strategist and researcher, put the design challenge most directly:

“If you really care you need to dematerialize, turn products into services…”

The idea of data shadows has been a part of the conversation in ubiquitous computing for a long time (since Marshall McLuhan perhaps?).  But, at ETech 2009, it seemed to have come of age.

It came up again and again, in the need to dematerialize stuff that seemed to be part of every conversation, from Faludi’s comments on the amount of toxic mining waste created in the manufacture of one laptop, to Raffi Krikorian’s presentation of Wattzon’s Embodied Energy Database (see slides here), and AMEE founder, Gavin Stark’s presentation, (also see Gavin’s blog on Energy Identity here).

The path to dematerializing the burdensome stuff that spells doom for our environment was not only presented conceptually and in creative solutions to specific problems (e.g. ThingM) at ETech. There were also hands on workshops (see my post on the two I attended) from Maker gurus, who were also often to be found in the Makershed, providing opportunities to experiment with and prototype your own solutions (my hat is off to Brady Forrest and the ETech committee for pulling all this together).

Connecting the dots…

In the wake of an “econolypse,” (neologism pulled from Bruce Sterling’s twitter feed -  @bruces) and on the eve of environmental catastrophe, we may well have, as Adam Greenfield said to me here, “seriously screwed the pooch.”

But that does not mean we should not do everything we can to try to save the day.

And in the serendipity peculiar to a conference, I was talking in the corridor to Gavin Starks of AMEE who is working to create “the world’s energy meter” (on the right in the picture below), and Tony Mak from O’Reilly AlphaTech Ventures (to Gavin’s right), and Usman Haque of Pachube (on Tony’s right) - see my earlier interview with Usman here), when Tim O’Reilly (far left) came by with Steven Levy of Wired  (to Tim’s left).  More on Pachube, WattzOn, AMEE and Path Intelligence and how these projects may connect in an upcoming post.  Path Intelligence like AMEE is funded by the O’Reilly Venture group.

And no sooner had I snapped the photo below, Mike Kuniavsky arrived.

It seemed such an historic meeting, I asked everyone if I could switch my recorder on.

Tim had just been explaining how the concept of “data shadows” fit with something he’d learned from Gavin in a breakfast conversation.  Gavin was talking about what AMEE is learning from smart meter data collected from 1.2 million homes in the UK.  The energy signature from each device is so unique that you can tell not only the make and model of major appliances in each home, but its age.   Gavin is worried about the privacy implications (as we all should be), but nonetheless, you can see the implications for business. Tim framed a vital question: What new businesses are growing in the data shadows?

Tim O’Reilly: Here’s the other member of this conversation I was trying to broker. This is Mike Kuniavsky, Gavin Starks. I was talking in your session about the point he made in his session…Steve Levy from Wired…

Tish Shute: sorry, could you recap the point?

Tim O’Reilly: …just the idea about data shadows, I just think it’s just such a powerful metaphor that every .. and you went on to explain that potential for subscriptions and so on…

Mike Kuniavsky: Yes well what I was saying was that essentially every object that has an identifier associated with it, and there are a number of different kinds of identifiers out there, simultaneously lives in kind of the world of physical objects, and of the world of data. And the identifier links those two.

Steven Levy: Just like Sterling’s Spimes?

Mike Kuniavsky: A spime, it’s related obviously because we’re talking about RFIDs, but I’m really specifically talking about the fact that there is this information shadow that exists out there.

Tim O’Reilly: I think we’ll find it lots of different ways, that was my excitement in connecting these points.

Gavin Starks: My take on it is energy identity – that everything and everybody ends up with an energy identity that is the embodiment of their physical consumption.

Mike Kuniavsky: And I would say, not to argue, I would say that energy comes as part of my information shadow. Like I carry this baggage of data along with me. And whatever data is potentially appropriate can be glommed on to that. And then that can then be carried to something else that can manipulate it. And also that’s true about every object. And now that we have RFID tracking of individual objects, it’s true about literally every object, not just every class of objects.

Usman Haque: There’s a really beautiful story by Julio Cortazar where he uses the phrase “dressing the shadows” and it’s about the idea the shadow is not this sort of flat black thing but we can sort of put things onto it and slowly sort of grow it into something. It’s actually sort of more of a love story. But it’s a really interesting idea that the shadow’s not just the absence of but that it’s kind of the important part of it [for more see Usman’s paper, Dressing the shadows of architecture – which is also available in spanish here.]

Mike Kuniavsky: It’s the Peter Pan Barrie [JM Barrie, the author] thing. When Peter Pan’s shadow gets cut off and Wendy has to resew it back on. Potentially what all of these item level identification technologies are doing is they’re sewing the shadow back to the objects that they came from. And so you’re getting the information.

Gavin Starks: It’s like the two and a half kilo Macbook which has a 460 kilo carbon shadow.

Tim O’Reilly: It’s just a very powerful concept. That’s all I’m saying. I think it’s a metaphor that as soon as you have it, it makes it very easy to understand and to see a whole lot of things. So I’m very fond of it. Already it’s my new favorite toy. And it is great running into you all in the same place in the hall so I could introduce you all.

Image from Mike’s ETech presentation

“To create these new experiences we need to think about the design of both digital devices and infrastructures differently. We need step back from standalone tools and think about what service those tools deliver, then construct new avatars that fit better into people’s everyday experiences. We also need to step back from our infrastructural products and think about what services they enable. The electrical grid did not first start out as an abstract electrical grid in South Manhattan; it started as a way to deliver electric light. The electric bulb was not a standalone device, it was an avatar of Edison’s light delivery service and it was, first and foremost, designed to solve a specific problem for a large consumer market. Only then did the infrastructure it created expand to solve other kinds of problems.” Mike Kuniavsky’s ETech presentation, 2009

Talking With Mike Kuniavsky

Mike Kuniavsky and Elizabeth Goodman playing Bocci after ETech

The conversation with Mike began with a discussion about how to encourage participation. Usman Haque was present but he was called to lunch shortly.  The question of encouraging participation in deep social change was another recurring theme at ETech.  And, as Mike noted in his presentation:

“The design of these avatars [Kuniavsky's term for objects that are closely tied to services] is quite challenging. They can’t really be as personalized. You just can’t pimp your City Carshare car. You only get one kind of bike in the Call a Bike program. That’s an important problem to solve. We love to have our stuff be ours. However, the same technologies can bring that, too. Our key fob can bring our whole world with us, and whether sit down in a minivan, on a chair or in a plane we can bring our world with us. The thing can become our preferred colors, with our favorite music, and a picture of our loved ones on the dahboard, desk, or wall. Is it the same thing as owning it and   leaving your stuff in it? No, but it’s closer.”

Moreover:

.. objects have to change at a fundamental level. They have to be designed differently and they have to be described and discussed differently. The “owner’s” relationship to the object changes. The very idea of ownership changes. The solid object grows a dotted line that is filled-in as-needed, when-needed, and with the features that are needed. This is not the same thing as renting or co-ownership, its anytime/anywhere nature-enabled by the underlying technology makes these new service objects fundamentally new (Kuniavsky’ presentation at ETech).

Elizabeth Goodman’s brilliant presentation at ETech, Designing for Urban Green Space, discussed a study of urban green space volunteership as a way “to rethink urban green space as a spectrum of places with varying types of ownership and management.”  Mike began the conversation by citing Elizabeth’s work.

Picture from Elizabeth Goodman’s presentation.

Mike Kuniavsky: Well what I was saying [re participation], citing my wife Elizabeth Goodman’s work …She did all this work at Intel on people’s health practices and the issues [around] instrumenting people’s lives in order to produce behavioral change and the problems with that.

The question is how do you, sense to encourage, rather than sense to punish, when all the indicators are going down, like economic indicators, ecological indicators. They’re just not going to be going up perceptibly in a very long time. You don’t want to discourage people. The way to create behavioral change is not to essentially keep punishing people for the past. And so I don’t know if I have a good answer for this, but there is this entire kind of thinking about how do you encourage people to keep doing things even when the actual easy-to-measure indicators like the first order indicators are all pointing down. It’s the classic thing about how do you get people to stay fit even as they’re aging. They are never going to be as healthy as they were when they were 50 again.

Usman Haque: I think you really hit on it when you said it’s not about the first order but about the second order measurements because that is exactly the kind of thing you want to change. It’s not that you want to stop it from falling because sometimes it’s impossible, you want to slow it’s rate.

Mike Kuniavsky: Exactly. You want to slow the rate because at the bottom maybe you can start looking at the first order indicator. But you can’t look at the first order indicator while things are going to hell. And so you can just say it’s less bad than it would have been. And figuring out how to take the first order sensory data and turn it into this kind of second order data that might be helpful for actually creating behavioral change, because ultimately that’s what all of this is talking about.

Tish Shute: This discussion about behavioral change wasn’t elaborated in your presentation was it?

MK: I presented on essentially  the combination of being able to identify individual objects and the idea of providing services as a way of creating things… the servicization of things …turning  things into services is greatly accelerated by network technologies and the ability to track things and what leads this to the potential of having fundamentally different relationships to the devices in our lives and to things like ownership.

Like we now have the technology to create objects that are essentially representatives of services – things like City Car Share.  What you own is not a thing but a possibility space of a thing.  This fundamentally changes the design challenges.  I am pretty convinced that this is how we should be using a lot of these technologies is to be shifting objects from ownership models to service models.  We can do that but there are significant challenges with it. What is happening is that we have had the technology to do this for a while, but we haven’t be thinking about how to design these services.  We haven’t been thinking about how to design what I call the avatars of these services – the physical objects that are the manifestation of them, like an ATM is the avatar of a banking service.  It is useless without the banking service it is a representative of, essentially.

If you imagine a this as an abstract idea, the ATM pokes out of [the service and into] a specific thing, but so does the bank tellers and so does the web site.

TS: It seems like this is a major shift in how we conceptualize our economy, culture and even government – what are the avatars of government?

MK: I think change in government is very hard. The example I have been using is the light bulb.   Start by solving a problem. The interesting thing about lightbulbs is that it was not the invention of an incandescent filament that glowed in a vacuum–that had been invented long before–it was the system that it was part of.  And that is was part of a much larger design project that was created specifically for delivering the service of light to lower Manhattan in 1884.

TS: The grid hasn’t changed since Edison right – one of the earlier speakers mentioned this, that if Edison came back now he would say, “the grid is where I left it.”

MK: My point is that he wasn’t creating an abstract electrical grid, he was solving a problem by creating a system that had as its avatar – as its end point this bulb. But the bulb is actually not the system, it is merely the end point.

As we are thinking about the capabilities of these technologies my argument is we have to be designing service systems along that model.

TS: Web services?

MK: Not just designing Web services.  I am a big fan of thinking about digital tools outside the context of general purpose computing devices. I consider laptops general purpose and I consider phones general purpose.  Yes originally the handset started out just as a phone but now it is essentially a computer terminal and now you have netbooks and netbooks are essentially this halfway point between a phone and a laptop because now you are going to get net books with G3 cards.  Essentially it is already a big phone.  Those are general purpose computing platform, and I am not very interested in those.

TS: What motivated you to make that move in your thinking?

MK: I thought it was very narrow kind of thinking.  I thought that the costs of computing represented by the technologies in the middle of the Moore’s Law curve – rather than on the right – that the cost of that had dropped so far that it seemed we could be making all kinds of devices that had information processing as part of what it is without being general purpose computing platforms.

The ipod is a good example.  The ipod is a computer and you can run linux on it. It has more computing power than an computer did in the seventies. But who cares? The point of it is that you are using that power to solve a problem. You are applying the capabilities of information processing to solve specific problems. I have actually worked on infrastructural stuff. Twenty years ago I was associated with some early distributed computing stuff, then I did ten tears of web site design stuff, but i am essentially done with that. Because what I am really interested in is  creating new kinds of tool, new classes of tools that use information processing as the core of what makes them interesting and valuable.

TS: Do these tools have to leverage networks to be useful?

MK: No I think it is possible to use information processing in a small scale without having to be online all the time.  That is another one of the big toolboxes.  It creates a deep shift in the capabilities of what you can do if you have a network.  But the network can be really, really low bandwidth and simple for it still to be useful. You get these things that wake up once a month and spit out a packet with their telemetry.  And they are incredibly valuable but they are not what you would normally consider to be an always-on device.  It changes what they can do very fundamentally.  But it is not this thing that requires there to be blanket wifi.

You can have devices out there and this is the sort of a cliched example but the guy riding a bicycle around with a wifi access point in rural area where you have no infrastructure to do it otherwise.  But you have a little computer in every area and as he rides by they will exchange some data.

You don’t have to have fibre at the curb to really, really make interesting deeply socially effective technological interventions in the world.

Aaron Straup Cope, Flickr, Tod E. Kurt, and Mike Kuniavsky – discussing The Shape of Alpha (more on this upcoming!)

MK: What we are trying to do is to do that.  We make a BlinkM – we make hardware – you saw my business partner Tod E. Kurt, he does all the heavy engineering and I am the guy who waves his hands around a lot and sends faxes.  We came out with our first product a year ago was a smart LED.  It is very simple RGB LED, it has a microcontroller and the microcontroller has firmware on it that kind of abstracts out the complexity of incorporating LEDs into a hobbyist product.  So you can do arbitrary colors, so it can do smooth fades between any two points in RGB space, you don’t need to know anything about Pulse Width Modulation or even microcontrollers.  You don’t have to know anything about anything except a little bit about electricity to use the thing. [In addition to BlinkM, BlinkM MaxM – the smart LED, Thingm has developed prototypes for other products such as the WineM RFID wine rack and LoveM LCD chocolate box.]

TS: I made a LilyPad enabled Tshirt yesterday, if I used your LED what difference would that make to my Tshirt?

MK: You could have the LED without changing the circuit at all, you could have it blink in any pattern, be any color, fade between colors. With our new one which is bigger than the old one, we actually have inputs. You could stick a wire on it or weave it into your shirt, and when you touch the wire it would change the behaviour of the LED.

TS: Nice, you are giving me even more incentive to finish my T-Shirt. I noticed that Tim O’Reilly was connecting you to Gavin Starks, CEO of AMEE just now, and Usman Haque of Pachube.  What is the connection between you work on Thingm and these projects?

MK: I think what Gavin’s doing, as I understand it from Tim, he is essentially creating this new kind of sensor network that monitors electrical usage and allows you to feed it back. What that does is that creates a new kind of data in the data shadow of your house, you refrigerator or whatever. It suddenly grows this extra lobe out in the data world that then has these new capabilities that can be attached to.

TS: In terms of what you do with ThingM how are these ideas expressed through BlinkM?

MK: We’re still building stuff that’s on a slightly lower level, components. Our corporate goal this year is to make our first product, a stand alone solution to something. One of the easiest things you can do with our technology right now is you can replicate an Ambient Orb in about ten minutes. You could tie into their work. But you could also tie into it in a more subtle way where you could make lights smart so that when the net electricity cost goes above a certain threshold the lights know to dim or to turn off. And that can be dependant on how people use them. So rather than having a light you essentially associate a function or purpose with a light. Then the light knows based on electricity usage when it’s purpose has high priority enough to be on.

Not all of these ideas pour into our products, we can only afford to make LEDs.

TS: Still it is amazing how ThingM really is a flagship for what is big and important shift in the way we can relate to stuff. And what about Usman’s Pachube. Where does ThingM fit with that?

MK: I see Pachube less as a monolithic service than as a standard for device communication. Essentially it’s a proposal for interdevice communication, and potentially an easy way for people to define the way devices behave within their own personal ecology of smart devices. It’s something that’s in the early stages, and I think the barriers are not technological, the barriers are social. The barriers are understanding what this is for and why to use it. It’s not about will it work. It’ll work.

Image from Mike’s ETech presentation – original image source: Yottamark

“You can, hypothetically, look at any object and know where it was made, what it is made of, what your friends think of it, how much it sells for on Ebay, how to cook it, how to fix it, how to recycle it, whatever. Any information that’s available about an object can now be available immediately and associated with that object.”

“Connect it with location information and you have Location Based Services for anything. This is Cabspotting by Stamen. As Tom Coates says, once we have a handle, you can throw the data around.” (Kuniavsky)

More to come on Stamen Design later! Tom Carden (Stamen Design) ran a workshop at ETech 2008, “Live, Vast and Deep: Web-native Information Visualization,” outlining the process of taking a real data set from an online API (such as Flickr or Dopplr) and shaping it into an informative, beautiful, and useful interactive graphic presentation and this year, Michal Migurski (Stamen Design), Shawn Allen (Stamen Design) gave a workshop on “Maps from Scratch: Online Maps from the Ground Up.” Eric Rodenbeck, founder and creative director of Stamen Design, presented on, “New Data Visualization: Reaching Through Maps.”

The picture above is of Eric Rodenbeck and Shawn Allen playing Bocci.

Adam Greenfield’s new book, The City Is Here For You To Use, is coming soon (photo above by Pepe Makkonen is from Adam Greenfield’s Flickr stream). Adam told me:

“I’m aiming at a free v1.0 PDF release on 05 June 2009, with the book shipping as quickly thereafter as humanly possible. There will be a version zero or public alpha in about six weeks.”

I am not good at waiting for books I really want to read to arrive. But, on the upside, it brings out my already pretty highly developed investigative instinct. So when Adam very generously agreed to do an interview, impatience turned into delight in tasting what is to come. And Adam is encouraging this kind of engaged anticipation. He writes (see post) that The City Is Here For You To Use, is shaping up:

“as something of an unbook avant la lettre. It’s why we’ve [Nurri Kim and Adam Greenfield] always insisted on keeping you in the loop as to the book’s fitful progress, it’s why I take every opportunity to test its ideas here, it’s why I make explicit the fact that your response to those ideas is crucial to their evolution and expression. And it’s why, even though the process is inevitably going to result in a static, physical document as one of its manifestations – and hopefully a very nice one indeed – we’ve committed to offering a free and freely-downloadable Creative Commons-licensed PDF of every numbered version of The City, from zero onward.

You buy the book if you want the object. The ideas are free.”

I found the opportunity to ask Adam questions about some of his subtle renderings of technology, culture, and being in urban environments challenging and very illuminating.  Although I definitely get the feeling I am asleep at the wheel on some of the critical areas he is thinking and writing on.

Knowing the depth and range of Adam’s thought in his seminal book, Everyware, and his blog, Speedbird, before I began the conversation I asked Adam to point me to some of his posts that reflect key ideas he is working on at the moment (Adam has recently posted The City Is Here: Table of contents).  Adam directed me to these three posts.

Antisocial networking

More songs about context and mood

Messenger, space, messenger body, messenger mesh

I may ramble and diverge, as is my nature, but these posts inspired many of the questions I ask.

Adam is currently head of design direction for service and user-interface design at Nokia and living in Helsinki, so I did not have the opportunity to do the interview in person. But I have glimpsed Adam’s world through his Flickr stream and some of these images have found their way into this post. But I suggest you browse Adam’s photography for yourself. I cannot do justice to the thousands of nuanced perceptions of cities, networks and publics you will find there. In the meantime, here are three glyphs of Adam Greenfield that I liked a lot.

“My favorite shoes,” “My favorite chair” and photo by Adam Greenfield, “Favoriteplace”

A Conversation (in gdoc) with Adam Greenfield

Tish Shute: Could you explain a little about the evolution of your thoughts on urban environments, ubicomp and interaction design? What shifts in your thinking have taken place over the last few years re the dawning of the age of ubiquitous computing? It is a couple of years now since Everyware, what aspects of the uptake of Everyware have most surprised, disappointed or inspired you? Which of the many thesis you discuss in Everyware have become the most crucial for The City Is Here For You To Use?

Adam Greenfield: You know, there’s a little passage in the liner notes to the second Throbbing Gristle album that I always think of when I’m asked questions along these lines. As part of their stance, they’d adopted the dry tone of a corporate annual report, and the preamble began by saying, “Since our last report to you, many things have changed. Indeed, it would be foolish to assume that it could be otherwise.” And I think that’s just exactly right: the world keeps moving, and the positions we’d staked ourselves to not so long ago may no longer be correct, or even relevant, to the one we find ourselves inhabiting now.

So, first, I think it’s important to cop to all the places in Everyware where I just outright got things wrong. There’s a passage in Thesis 50, for example, where I unaccountably mock the idea that “the mobile phone…will do splendidly as a mediating artifact for the delivery of [ubiquitous] services.” OK, this was admittedly written in a pre-iPhone world – and was correct for that world – but you can really see my parochialism showing here. It took the iPhone to make the proposition as blazingly self-evident to me in North America as it had been for quite some time to folks in Europe and Asia.

Having said that, though, I think I’m justified in taking a little pride in what the book got right. The broader trends the book set out to discuss – the colonization of everyday life by information processing – well, take a good look around you. And so one of the points of departure for the new book is taking everything posited in Everyware as a given: the urban environment, and most everything in it as well, has been provisioned with the kind of abilities you mention. So what now?

How do you go about designing informatic systems so they don’t undermine the wonderful things about cities? How do you design cities so they can incorporate networked informatics to greatest advantage? How, especially, do you accomplish these things when the disciplinary communities involved barely speak the same language? And how do you keep everyone’s eyes on the prize, which is the ordinary human being asked to make sense of these new propositions? These are the questions The City Is Here For You To Use sets out to address.

Adam talking about the “Le Long Ici” in Paris (also see Adam’s post, “The long here and the big now”)

TS: You mention that the hardest parts of  producing The City Is Here For You To Use wasn’t “keeping on top of all the emergent manifestations of urban informatics, or even developing a satisfying spinal argument about their significance” but getting the voice right.  It seems that now is the perfect time for a book that would really speak to a wide audience.  But also it seems that the city that is here for you to use is manifesting quite differently in different parts of the world?  You seem to be somewhat of a nomad, Japan to NYC to Helsinki.  Can putting together different views of urban informatics give us more depth perception on the emergence of ubiquitous computing?

AG: There’s no question in my mind that the long-term experience of everyday life in Tokyo, New York, and now Helsinki has been an invaluable asset to me, as I imagine it would be to anybody interested in thinking or writing about the networked city. It’s given me a certain amount of parallax, you know? And that, in turn, throws a really interesting light onto how the selfsame technology can appear in substantially different guises in different social contexts.

But explaining those things – those complicated, delicate negotiations – getting them right, doing them justice, doing so in a way that doesn’t dumb anything down, and still remaining accessible? It’s a challenge, let me tell you. You want to remain approachable and humane, but you also want to explain things like different jurisprudential takes on property, or how advocates of RESTful architectures think that REST is the reason why Internet adoption spread as rapidly as it did. If you want to enjoy even one chance in a hundred of getting your message across, you’ve got to start with an understanding that those subjects are MEGO territory for most people – whether they hail from Shibuya, Shoreditch or San Pedro.

Everyware icons: Information processing dissolving into behavior (Icons inspired by Timo Arnall; design by Adam Greenfield and Nurri Kim).  [Adam notes on his Flickr page that he tweaked these icons as section headers for Everyware]

TS: Could you explain more about what you term “onto” and “ontome” and how this differs from spimes and spime wrangling?

AG: You know, I never did get to develop that idea as much as I would have liked. In my mind, at least, “ontome” referred to the totality – the global environment of addressable, queryable, scriptable objects. (An “onto,” then, would be any given such object.) I guess I was looking for words that would do two things: allow us to distinguish between the instantiation and the class, and leave us with a better word than “spime.”

TS: When you say better word than spime this is this because….

AG: Euphony, primarily. : . )

TS: When I first used the Android app,  Wikitude, on Broadway, NYC – a street I have traveled thousands and thousands of times, and it offered up new information about itself, it was definitely an “OMG this is big!” moment for me. Like the first time I clicked on a screen and Amazon sent out a book in the early nineties (something so ordinary now it seems impossible that it was exciting but I remember it was to me!). But if I understand your post here correctly, isn’t Android with compass the first easy-to-use context-aware mediator for wrangling onto, ontome and spimes?

AG: Wikitude sure looks pretty impressive, and maybe even useful. But I would never, ever call it “context-aware.”

To my mind, at least two more things would need to happen before we could comfortably think of it a “context-aware spime wrangler.” First, the buildings and other public objects around you would actually have to be spimy – they’d have to report something of their past and current state to the network. And then, some application running on your phone would somehow have to cross-reference that state information with some fact about your current state of being, and deliver you relevant information.

So, let’s take your Wikitude example. You’re walking down Broadway and you pass an unfamiliar building, and for whatever reason you want to know more about it. Your phone pings the building’s dynamic self-description, and it replies to the effect that Andy Warhol had his Factory there between 1973 and 1984. If Wikitude chooses to share this particular piece of information with you, and not some other potentially germane factoid from the building’s history, on the strength of the fact that “The Velvet Underground and Nico” was in your last.fm playlist? That would constitute some small measure of context-awareness.

But you see how hard we had to try just to come up with an example, how forced it is, how so-what. And I have to say that – short of some infinitely supple system that really could model your innermost desires ahead of real time, and present appropriate responses to them – most so-called “context-aware” applications and services are like this. They’re either trivial, or wildly overambitious.

Maybe we don’t need for things to be context-aware for them to be useful, anyway. Certainly a great many objects in the world are starting to report their own status, and many more will do so in the fullness of time. And for the most part, all you’ll need to avail yourself of them is a Web browser running on a device that knows where it is in the world. An iPhone or an Android device will work splendidly – I called the iPhone “the first real everyware device” the day it came out and I was able to play with it for the first time – and in that way, the answer to your question is “yes.” Not to be longwinded or anything. ; . )

This Object has imperceptible properties. [Adam notes on his Flickr page: “This is a custom RFID-enabled transit pass that Timo Arnall had made up for me here in Seoul. I’ve (clumsily) tagged it with the icon that Nurri and I developed to represent just such emergent situations as this in the everyware milieu – that there’s no way for anyone to understand that this object has puissance beyond the obvious simply by examining it.”]

TS: It seems that  we are just at the beginning of understanding how to create networks of spimes (e.g. Pachube). Gavin Starks of AMEE (”the world’s energy meter”) once suggested to me that AMEE could be described as a facilitator of networked spimes (everything will have an energy identity). I think you may be familiar with AMEE because you keynoted next to Gavin at Xtech 2007.

I would be interested to hear your thoughts on AMEE?

When you discussed onto and ontome in this post, you noted:

“The greater part of the places and things we find in the world will be provided with the ability to speak and account for themselves. That they’ll constitute a coherent environment, an ontome of self-describing networked objects, and that we’ll find having some means of handling the information flowing off of them very useful indeed.”

Is the idea of “energy identity” that AMEE proposes an ontome? 

AG: See below for a précis of my feelings regarding environmental/sustainability initiatives, AMEE included. Uh…is AMEE an ontome? No. There’s just one ontome, and it’s coextensive with what folks now call the Internet of Things. It sounds like individual AMEE sensors would be “ontos.”

But I think the difficulty we’re having is a pretty good indicator that the terminology is more trouble than it’s worth. Sometimes a coinage, as satisfying as it may be lexically, just doesn’t work for people. These days I’m trying to get out of the neologism trade.

TS: I know when Usman Haque talks about Pachube he talks about spimes and spime wrangling. I asked Usman for his thoughts on spimes and onto/ontome and he gave me some comments.

Usman Haque: I think I had somehow missed the conversation about onto and ontome but backtracked through blog posts to piece it together (unfortunately some posts at v-2 and Studies & Observations no longer exist!). There are a couple of things that have made me uncomfortable about the word ’spime’: (a) the fact that it might be too easy to confuse with an “object”. A ’spime’ should also encompass relationships between things, and not just the “thingness” itself. (b) the sound of it (as Adam noted above). But then I am reminded of that horrible gooey interface used to plug into people in eXistenZ – it somehow seems appropriate that it should be a horrible gooey word, and not something that can disappear politely… So I like onto/ontome because it speaks to my first concern about ’spime’; but my second concern, it turns out, is not the problem I thought it was, and so onto/ontome might be… ahem… too euphonic! On the question of this thing people are calling the “Internet of Things”, I’ve tried in lectures to reframe it as the “Ecosystem of Environments”. Further, Vlad Trifa makes a delicious point that just as ‘web’ is different from ‘internet’, so too should we consider the “Web of Things” rather than the “Internet of Things”, something I agree with.

TS: It seems like this point about the difference between “the web of things” and the “internet of things” is pretty important?

AG: The parallel distinction between Web and Internet sure is! They’re two completely different things, right? And http is far from the only protocol that runs over the Internet. Now, as to what Vlad means by extending this particular distinction to the domain of networked objects, I don’t yet know, I haven’t had time to check it out. But sure, in principle I’d totally be willing to go along with the idea that there’s a meaningful distinction between two environments named that way.

No information is collected here; network dead zone

TS: I was just going over Greenfield’s principles of ubiquitous computing.  I am not sure that I see any current manifestations of ubicomp that hold to these priniciples yet?

AG: Oh, sure there are. Look at the work Tom Coates has done on Yahoo!’s Fire Eagle; look at Dopplr. And look at some of the steps other, less compassionate developers (e.g. Facebook) have been forced to take by their own users.

Look, those principles are just codifications of common sense and basic neighborly virtues, expressed in language appropriate to the domain of application. The best, smartest and most ethical developers have never needed guidelines to do the right thing. But especially inside companies and other complex organizations, people who want to implement compassion in their design of a technical system may occasionally find it useful to have some color of authority to invoke in their struggles. That’s all those five principles are there for, and I’m well satisfied that people have been able to use them that way.

Boffi’s take on the smart home- photo by Adam Greenfield

TS: In your post, More Songs About Context And Mood, you suggest a direction for interaction design that you point out is not far from Yvonne Rogers’ ideas in “Moving on from Weiser” about a switch in goal of ubicomp from Weiser’s vision of calm living (”computers appearing when needed and disappearing when not”) to engaged living – ubicomp technologies not designed to to do things for people but to help people engage more actively in things that they do (ensembles, ecologies of resources).

You also suggest interaction designers should be:

“parsimonious about the interaction design challenges our organizations do take on, with an eye toward reducing the complications of context (and the attendant opportunities for default, misunderstanding, misfire, time-wasting, and humiliation) to some manageable minimum.”

As you have pointed out, “we don’t do “smart” very well yet.” But paradoxically smart grids, smart homes, smart products etc. etc. are ubiquitously coming to market right now.

Yvonne Rogers suggests interaction designers should be:

moving from a mindset that wants to make the environment smart and proactive to one that enables people, themselves, to be smarter and proactive in their everyday and working practices

What areas might interaction designers most productively direct their attention towards?

AG: You note that things called “smart homes” and “smart products” are coming onto the market, and that sure would seem to be the case. But as to whether or not these things are genuinely smart, we don’t have anything more to go on than the marketing department’s word. I think you can already see that I tend to take language very seriously, and I really don’t uses like the “smart” here, or the “aware” in “context-aware.” They overpromise, they cannot help to set us up for failure and disappointment.

You know what I’d really like to see interaction design wrestle with? I would love to see a rigorous, no-holds-barred examination of the complexities of the self and its performance in everyday life, and how these condition our use of public space (and personal media in public space). I would love to see the development of ostensibly “social” platforms informed by some kind of reckoning with issues like vulnerability, dishonesty, the fact of power dynamics. In other words, before we deign to go about “helping” people, wouldn’t it be lovely if we understood what they perceived themselves as needing help with, and why?

I’d also pay good money to see talented interaction designers turn their efforts toward tools for the support of deliberative democracy, for the navigation of complex multivariate decision spaces, and for conflict resolution.

Locative is a mood – photo by Adam Greenfield

TS: I know you said this would take too long to explain but I couldn’t help noticing that you seem to be, perhaps, skeptical about the role of everyware can play in sustainable living and yet, it seems at the moment, in the hacker and business communities at least, the role of everyware in reducing carbon footprint/energy management etc, is the great green hope?

Will everyware enable or hinder fundamental changes at the level of culture and identity necessary to support the urgent global need – “to consume less and redefine prosperity?”

AG: I’m not skeptical about the potential of ubiquitous systems to meter energy use, and maybe even incentivize some reduction in that use – not at all. I’m simply not convinced that anything we do will make any difference.

Look, I think we really, seriously screwed the pooch on this. We have fouled the nest so thoroughly and in so many ways that I would be absolutely shocked if humanity comes out the other end of this century with any level of organization above that of clans and villages. It’s not just carbon emissions and global warming, it’s depleted soil fertility, it’s synthetic estrogens bioaccumulating in the aquatic food chain, it’s our inability to stop using antibiotics in a way that gives rise to multi-drug-resistance in microbes.

Any one of these threats in isolation would pose a challenge to our ability to collectively identify and respond to it, as it’s clear anthropogenic global warming already does. Put all of these things together, assess the total threat they pose in the light of our societies’ willingness and/or capacity to reckon with them, and I think any moderately knowledgeable and intellectually honest person has to conclude that it’s more or less “game over, man” – that sometime in the next sixty years or so a convergence of Extremely Bad Circumstances is going to put an effective end to our ability to conduct highly ordered and highly energy-intensive civilization on this planet, for something on the order of thousands of years to come.

So (sorry again, Bruce) I just don’t buy the idea that we’re going to consume our way to Ecotopia. Nor is any symbolic act of abjection on my part going to postpone the inevitable by so much as a second, nor would such a sacrifice do anything meaningful to improve anybody else’s outcomes. I’d rather live comfortably – hopefully not obscenely so – in the years we have remaining to us, use my skills as they are most valuable to people, and cherish each moment for what it uniquely offers.

Maybe some people would find that prospect morbid, or nihilistic, but I find it kind of inspiring. It becomes even more crucial that we not waste the little time we do have on broken systems, broken ways of doing things. The primary question for the designers of urban informatics under such circumstances is to design systems that underwrite autonomy, that allow people to make the best and wisest and most resonant use of whatever time they have left on the planet. And who knows? That effort may bear fruit in ways we have no way of anticipating at the moment. As it says in the Qu’ran, gorgeously: “At the end of the world, plant a tree.”

Biowall! - photo by Adam Greenfield

TS: In your post “Antisocial Networking,” you make some telling comments on the sorry state of social networking systems.

But you do also state:

Which of your concerns is social networking more central to than you might wish and why?

AG: Well, you know I’m interested in social interaction, interpersonal behavior, and in how these things play out in networked environments. There’s virtually no way for me to avoid dealing with Facebook, as wretched as I think it is.

Facebook is pretty hegemonic, in that its reach and influence extend further than the universe of people who use it. I bump up against it constantly, in a few different ways. People send me links I can’t access, because I’m not on Facebook. People spend time and energy trying to convince me that I’m really missing out, because I’m not on Facebook. The last few months, there’s even been a few people who feel justified in expressing some kind of exasperation, that they’re really pissed off…because they can’t find me on Facebook. It’s become the sovereign interface to any kind of life in public, and as a result a great many people don’t question its modes, tropes and metaphors.

So when it comes time to build some kind of situated interpersonal mediation framework, some kind of intervention in the fabric of the city, those are the tropes they reach for: accounts, profiles, friend counts, friendings and unfriendings, nudges and pokes. And as a member of a team tasked with the design of such systems, as a potential user of them, and certainly as someone exposed to the social rhetoric flowing downstream from their use, you bet these tropes become central to my concerns.

But what if we admitted that Facebook and the whole paradigm it’s built on are broken? What would things look like if we started from a more sensitive understanding of the interaction between self and others? Say, the understanding Erving Goffman was offering us as far back as the late 1950s? Then you’d understand the need for provisions like a “backstage,” a place to swap out one mask for another, the ability to present oneself differently to different communities and networks. That’s what I’m interested in exploring.

TS: Social networking systems in their current form are crude and express a very narrow bandwidth of human relationship. But already people are connecting everyware’s networked social acts to existing social networking systems. At the ITP winter show there was kickbee – networked fetal communication (and tweetmobile which used twitter as an acctuator for an ambient display) and green everyware (energy monitoring) is showing up in a number forms on existing social networks. But rather than just hooking up everyware to these existing flawed social network systems, does everyware require a reimagining of networked social interactions and social networking systems?

AG: That’s a great question, and I think the answer is clearly “yes.” It’s one thing to confine the consequences of that brokenness to the Web, and entirely another to let it bleed out into the world.

Does that mean any such reimagining is going to happen, that people will somehow refrain from plugging real-world outputs into these terribly flawed frameworks? Not a chance in hell. It’s too late to put a fence on that particular cliff. But maybe there’s still time to park an ambulance in the valley below.

“A graphic representation of a portion of the Earth’s surface, as seen from above” – photo by Adam Greenfield

TS: I saw you tweet that you met Usman Haque from Pachube recently. What do you find most interesting about Pachube and EEML? Will you design a project for Pachube to push the conversation further?  Did Usman ask you to take a role in the future of Pachube. How does Pachube enable the vision of The City Is Here For You To Use? I could go on for ever with questions,  so please do tell!

AG: OK, I should probably reiterate that my fundamental interest is in people, and in what they choose to make and do with technology, not the technology itself. For the last few years, I’ve particularly been trying to understand how people interact with each other and with the urban environments around them when those environments have been provisioned with the ability to gather, process and take action on data. And this is how I come about my interest in what Usman is up to with Pachube, because those “gather,” “process” and “take action upon” functions are generally accomplished by different systems, designed by different groups of people, at different times and to different ends. What Pachube aims to do is make the difficult and not-particularly-glamorous work of connecting these pieces a whole lot easier.

Think of it as a step toward enabling the ontome, this so-called Internet of Things we’ve been talking about, the same way basic protocols like HTTP and HTML enabled the wildfire spread of the Internet we’re familiar with. What Pachube offers is a way – a relatively straightforward and self-explanatory way – to plug any given compatible input into a similarly compatible output. So if you’ve got an air-quality sensor or a soil-pH sensor or a personal biometric monitor, you can plug it into Pachube, and someone else can grab the data those things generate and use it to drive a visualization, or the state of a physical system like a window, or whatever else they can imagine. It’s as close as anyone’s yet come to providing a plug-and-play backbone for the creation of responsive environments.

And I think it’s absolutely brilliant that it’s designed to work with Arduino and Processing, two lightweight, open-source frameworks that hobbyists and researchers (and even one or two more serious developers) around the world are already using to build things. (Arduino’s a kit of parts for doing basic physical computing – using data to drive lights, motors, and other actuators that have effect out here in the world – while Processing is a very accessible language to do dynamic and interactive graphics for screen-based media). Given both its openness and modularity, and its willingness to build on top of the very popular frameworks that already exist, I’m very excited to see what people make of and with Pachube.

I have to be honest and admit that personally, I couldn’t really care less about the environmental angle, for reasons that I went into at embarrassing length above. What I’m engaged by in Usman’s work is the idea that Pachube is helping to create an open platform for people to share data more readily. And while, no, he hasn’t explicitly asked me to take any particular stake in things, I’m always happy to lend a hand in whatever way would be most useful. I think it’s a project worth supporting.

As to how Pachube enables some of the ideas in The City Is Here, the answer has to do with the book’s call for every “public object” – every lamppost, bus shelter, commercial façade, and so forth – to support an open API. Something’s got to string all those objects together, present them to people as resources to be taken up and used, and Usman’s offered us a critical first step in that direction.

TS: Usman suggested, it might be interesting to ask you about “the tension between ‘could’ and ’should.’

Usman Haque: There are a whole bunch of things that we “can” do, technologically speaking; how do we decide what we ’should’ do, as we find ourselves in an age where we can build almost anything we can imagine…? particularly with reference to technology/privacy/security triumvirate. e.g., leaving aside that the majority of the world is *not* in the technology ‘paradise’ that we’re in, here in the west, only a small fraction of people are currently producing the technology that the rest of us use; one aim is to get people more engaged in the productive process, but, in a sense that will also mean the whole wide ecosystem of technology will be even bigger, both “good” stuff and “bad” (that qualification firmly placed on how it’s used), as opposed to now when we can focus on quite specific things that government & industry are doing and saying “that shouldn’t be happening….”. part of this relates to something adam said on his blog  in the comments (see here).” 

AG: I think the first part of answering that question has to involve figuring out who “we” are in any given situation. A “we” composed of seven Helsinki-based Linux developers would most likely arrive at very different answers than the United States Air Force Materiel Command or Samsung’s board of directors, right? So clearly, a first challenge is getting to some kind of pragmatically useful alignment between those local and occasionally even painfully parochial perspectives with what’s best for the Big We. And this challenge is only going to become more vexing as the ability to imagine, design, build and deploy informatic componentry gets more and more widely distributed. In this respect the spread of simple, modular, low-barrier-to-entry tools only makes things worse!

The primary issue that I can see here is that the inherent clock speed of technical development is so very much faster than that of any meaningful deliberative process “we” might bring to bear on it. A concomitant concern is that the sources of technical innovation and production are now so widely distributed that you can be reasonably certain that somebody, somewhere will implement any given technically feasible idea, no matter how offensive, poorly thought-out, socially disruptive or frankly stupid. A public toilet you have to SMS to unlock and use? A “Friend Finder” visualization with high locational precision and no privacy features whatsoever? A first-person rape-simulation “game”? A clunky brown iPod knockoff? Somebody thought each one of these things was worth the time, expense and effort to actually go about making it. They exist.

But I’m pretty old-fashioned in some ways, in that I think the good old Habermasian idea of the public sphere still has some life left in it. And I think it should be self-evident by now that there’s no necessary contradiction between even the newest (cough) “social media” and the formation of such a sphere. So you’ve provided a forum, and in it I get to express my belief that these things are stupid and pointless and probably should not have been built. And if somebody gets all het up about that, they can argue right back at me in comments. And eventually one or another of these positions begins to tell, in terms of regulation, legislation, and other tools of the juridical order, in terms of protest campaigns or organized boycotts or litigation…in terms of nonexistent sales!

There’s nothing new in any of this, of course, though indubitably some of the dynamics are amplified or accelerated by e-mail, Twitter and YouTube. My main contention is that informatic technology now has such deeply pervasive implications, and for things like presentation of self that previous waves of technical development barely touched, that “we” as societies need to be very much more conscious of the consequences before committing to any one course of action.

I should also point out that I do not, at all, believe that we’re “in an age where we can build almost anything we can imagine,” though I might buy “…two or three of almost anything we can imagine.” On the contrary, as I implied above, I think the global constraints on our ability to operate freely are already becoming quite evident, and will continue to grow teeth over the next few decades.

TS: Also Usman  added …

Usman Haque: ..where Adam said: in this regard, I very much *do* have a problem with “just showing up.” — something I feel that as well. but i always wonder: What happens when one appears to be mandating participation…?

AG: Look, I happen to have a strong – maybe some would say obnoxious or hyperactive or overdeveloped – sense of personal responsibility and accountability. I think one is basically committed to some measure of responsibility for the commonweal simply by surviving to the age of majority. The choice of how, particularly, to discharge that responsibility can only be yours and yours alone, but it can’t be ducked or gotten around without severe and entirely predictable consequences. So to Usman I’d respectfully suggest that I’m not the one mandating participation. Life is.

TS: It seems we have grown accustomed to striking a Faustian bargain on the internet today -  in order to share and distribute parts of our identity we are expected to give up key information to one site to store and disperse our data. I took part in a discussion with David Levine, IBM and Eben Moglen on privacy last year.  And Eben Moglen gave a succinct description of the elements of privacy and how they have been treated in the American Constitution that is, I think, relevant to unpacking some of the challenges of ubiquitious computing. Here are some extracts from that conversation where, Eben notes:

there are three elements that are mixed up in privacy and we tend not to notice which one we are talking about at any given moment.

There is secrecy – that is the data should not be readable by or understandable by anybody except me or people I designate. There is anonymity which is the data can be seen by anybody but about whom it is should be knowable only by me or people that I designate. And there is autonomy which isn’t about either secrecy or anonymity but which is about my right to live under circumstances which reinforce my sense that I am in control of my own fate. And this form of privacy is actually the one we talk about in the constitutional structure when we talk about the right to get an abortion or use birth control.

“Anonymity” is a condition that is a deep structuring characteristic of the internet as you, Lessig and others have commented on.  And frequently we are promised (questionably) “secrecy” or anonymity as privacy protection by services handling our data on the internet.  But Eben (one of the US’s great constitutional lawyers) points out that “autonomy” is a key form of privacy in the  US constitutional structure that is often compromised in situations where our digital selves may constrain our non-digital selves.

The real issue here is about the forcing of choices on us…digital aspects of identity can quickly acquire an inflexibilty that constrains our non-digital selves.

I see again and again the ways in which people now find themselves unable to make certain life choices easily because there digital self has acquired an inflexibility that constrains their non-digital self.

As we go beyond the end to end internet and we lose the structuring characteristic that has privileged anonymity: How do you see these three elements of privacy, anonymity, secrecy and most importantly autonomy, being worked out in a networked world beyond the end to end internet?

Are there any new structuring characteristics that could privilege autonomy? (which Eben indicates is linked to having a flexible identity).

AG: If we accept for the moment a definition of autonomy as a feeling of being master of one’s own fate, then absolutely yes. One thing I talk about a good deal is using ambient situational awareness to lower decision costs – that is, to lower the information costs associated with arriving at a choice presented to you, and at the same time mitigate the opportunity costs of having committed yourself to a course of action. When given some kind of real-time overview of all of the options available to you in a given time, place and context – and especially if that comes wrapped up in some kind of visualization that makes anomaly detection and edge-case analysis instantaneous gestalts, to be grasped in a single glance – your personal autonomy is tremendously enhanced. Tremendously enhanced.

But as to how this local autonomy could be deployed in Moglen’s more general terms, I don’t know, and I’m not sure anyone does. Because he’s absolutely right: Bernard Stiegler reminds us that the network constitutes a global mnemotechnics, a persistent memory store for planet Earth, and yet we’ve structured our systems of jurisprudence and our life practices and even our psyches around the idea that information about us eventually expires and leaves the world. Its failure to do so in the context of Facebook and Flickr and Twitter is clearly one of the ways in which the elaboration of our digital selves constrains our real-world behavior. Let just one picture of you grabbing a cardboard cutout’s breast or taking a bong hit leak onto the network, and see how the career options available to you shift in response.

This is what’s behind Anne Galloway’s calls for a “forgetting machine.” An everyware that did that – that massively spoofed our traces in the world, that threw up enormous clouds of winnow and chaff to give us plausible deniability about our whereabouts and so on – might give us a fighting chance.

TS: The concept of autonomy is signaled clearly in the title you have chosen for your next book, The City Is Here For You To Use, and is a theme of all your writing!  While you talk about many of the possible constraints to presentation of self and potential threats to a flexible identity that ubicomp poses, your next book signals optimism. What are your key grounds for optimism?

AG: It’s not optimism so much as hope. Whether it’s well-founded or not is not for me to decide. I guess I just trust people to make reasonably good choices, when they’re both aware of the stakes and have been presented with sound, accurate decision-support material.

Putting a fine point on it: I believe that most people don’t actually want to be dicks. We may have differing conceptions of the good, our choices may impinge on one another’s autonomy. But I think most of us, if confronted with the humanity of the Other and offered the ability to do so, would want to find some arrangement that lets everyone find some satisfaction in the world. And in its ability to assist us in signalling our needs and desires, in its potential to mediate the mutual fulfillment of same, in its promise to reduce the fear people face when confronted with the immediate necessity to make a decision on radically imperfect information, a properly-designed networked informatics could underwrite the most transformative expansions of people’s ability to determine the circumstances of their own lives.

Now that’s epochal. If that isn’t cause for hope, then I don’t know what is.

Newson Obamanook – photo by Adam Greenfield, “The fact that it was one of the happiest days of my adult life may have colored my appreciation of this space. A bit, anyway.”

TS: In your writing you seem to imply that we will not find answers to our new relationship with Everyware by transposing the internet onto things for convenience’s sake but rather like the bike messengers -  we must explore the rich and complex terrain of the city that is ours to use in a give an take relationship.  Through our own exertions we find- how “anything reasonably smooth and approximately horizontal can become a thoroughfare,”  rather than be served up the city as something for us to consume.

You seem to be suggesting our city becomes ours to use because of the way we use it in our personal journeys -like “the messenger subconsciously maps the contours of an economic geography – known sources and sinks of courier assignments, or “tags” – and a threat landscape, this latter comprised of blind corners, cable-car and metro tracks, and traffic lanes.

But bike messengers are the lone ranger of our big cities. Others surf the city in tribes that ride the roiling tides of highly networked information together. How are the “natural” gestures of these tribes, e.g. day traders, who yoked to the tracings of a hive mind, part of the city that is here for us to use?  I thought the comment @ginsudo made shortly after joining Twitter and setting up TweetDeck particularly poignant:

“watching Tweetdeck is like watching stock market of your personality ebb and flow. needs analytics to maximize inherent self-involvement.”

But, for many of us our work has more in common with the day trader than the bike messenger, and are we pretty hooked on the ever growing possibilities for “contact” and identity sharing/construction, social media has produced  (with all the”Here Comes Everybody,” C. Shirky, benefits and risks).  Early theorizing of a “calm,” invisible” ubicomp seems out of synch with the excitable, active, engaged, contact driven, “users” that are watching stock market of their personality (or personal brand) ebb and flow.

How will these excitable/exciting processes of contact and identity sharing that have captured of a pretty large segment of popular imagination (not confined to the West -services like Gupshup does much of the same curating, linking and distributing of identity that web based social media does in SMS) be/ or not be part of The City Is Here For You To Use?

AG: Let’s remember that ubicomp itself, as a discipline, has largely moved on from the Weiserian discourse of “calm technology”; Yvonne Rogers, for example, now speaks of “proactive systems for proactive people.” You can look at this as a necessary accommodation with the reality principle, which it is, or as kind of a shame – which it also happens to be, at least in my opinion. Either way, though, I don’t think anybody can credibly argue any longer that just because informatic systems pervade our lives, designers will be compelled to craft encalming interfaces to them. That notion of Mark Weiser’s was never particularly convincing, and as far as I’m concerned it’s been thoroughly refuted by the unfolding actuality of post-PC informatics.

All the available evidence, on the contrary, supports the idea that we will have to actively fight for moments of calm and reflection, as individuals and as collectivities. And not only that, as it happens, but for spaces in which we’re able to engage with the Other on neutral turf, as it were, since the logic of “social media” seems to be producing Big Sort-like effects and echo chambers. We already “maximize inherent self-involvement,” analytics or no, and the result is that the tools allowing us to become involved with anything but the self, or selves that strongly resemble it, are atrophying.

So when people complain about K-Mart and Starbucks and American Eagle Outfitters coming to Manhattan, and how it means the suburbanization of the city, I have to laugh. Because the real suburbanization is the smoothening-out of our social interaction until it only encompasses the congenial. A gated community where everyone looks and acts the same? That’s the suburbs, wherever and however it instantiates, and I don’t care how precious and edgy your tastes may be. Richard Sennett argued that what makes urbanity is precisely the quality of necessary, daily, cheek-by-jowl confrontation with a panoply of the different, and as far as I can tell he’s spot on.

We have to devise platforms that accommodate and yet buffer that confrontation. We have to create the safe(r) spaces that allow us to negotiate that difference. The alternative to doing so is creating a world of ten million autistic, utterly atomic and mutually incomprehensible tribelets, each reinforced in the illusion of its own impeccable correctness: duller than dull, except at the flashpoints between. And those become murderous. Nope. Unacceptable outcome.

Uncanny Valleys - Adam comments,”Our apartment in NYC as rendered in Google Earth, with realtime traffic, weather, daylight and shadow as well as geodetic, street grid and service overlays. Camera view is South; that’s First Avenue just left of center-screen.”

TS: Smart phone’s are now drawing everyware data into the system and the net is reaching into who YOU are, WHERE you are, WHAT you are doing, WHAT is around you, etc..

Nathan Freitas says Android: “seems to be the platform most likely to socialize the idea that sensor data could be a piece of every application.” (Android APIs for a wide range of sensor data.)

What in your view will be the most likely platform, Android or what?, to socialize the idea that sensor data could be a piece of every application?

AG: An open platform. A platform with lots of hooks and ways to plug things into it, a strong developer community, a shallow learning curve and/or an easy-to-use, high-level development environment.

I don’t have a dog in this race, mind you. I couldn’t care less who gets there first.

TS: New location based services, e.g., Xtify and ViaPlace, are offering us ways to share location data across lots of different applications (eg Xtify and a dating application like MeetMoi ). In return for services that allow us to share information, we must give up key information up to one site to store and disperse (although there are many differences in approach to our data, from the Twitter stance “show but don’t own” as opposed to Facebook’s stance – “in order to show we must have rights to it”). But the basic model of Twitter – to provide a white noise platform for people to build service on top off seems to be being transposed to location based services. Obvious questions arise like what happens to our data in a start up like MeetMoi if they go belly up?  Apparently in the dot.com bust data was the first thing to go on the auction block in bankrupcy cases.

Also, I suppose it is hardly surprising (if disappointing to me) that some of the early location based services are trying to get mindshare by picking up on the glue celebrities give to mass culture. At the last New York Tech Meetup, OMGICU demoed a rather terrifying new pre-launch location based “participatory celebrity gossip application” which seems to combine all the worst features of social media with celebrity stalking, plus a narrative to change the notion of celebrity itself by “turning D listers into A listers.”

Hopefully location based applications  will not get stuck on “stalker, stalker, stalker” apps like OMGICU .

David Oliver, Oliver Coady gave me a good question: “How does timeliness and location-independence change our ideas of social media?

And how can we design new architectures that can reinforce the sense that I am in control of my own fate?

AG: But we’ve already come so far in terms of turning D-listers into A-listers! On a daily basis, I’m exposed to almost as many cues insisting I attend to nonentities and dullards like Robert Scoble as those insisting I attend to nonentities like Madonna or Thomas Friedman. It’s gotten ridiculous.

Now, how does timeliness and location change our ideas of social media? It makes them dangerous!

Look, even a proud Z-lister like myself – I’m a public person only in the most debased and degraded meaning of that word – I’ve had experiences that shook me up, like having someone approach me while I was quietly hanging out in the back of St. Mark’s Books, and wanting to strike up a conversation based on some talk they’d seen me give a year or so previously. Now part of learning to deal with this kind of thing is shrugging it off, being grateful and flattered that someone thinks you’re interesting enough to single out for that kind of attention, or chalking this up to Sennett’s observation about the constitution of urbanity. Or doing all three at once.

But let’s remember that at the end of the day, a “social network” is nothing but a group of arbitrarily distributed human beings joined by a communications channel, and those people have eyes and ears. The degree to which they recognize some shared interest gives them significance filters. If social capital accrues to those in the network who are able to claim some connection with a “celebrity,” no matter how fleeting, then such connections are going to be mobilized, made explicit. And now say the network has been provided with the tools allowing it to plot the appearances of those putative celebrities in space and time, and what do you get? You get a circumstance in which it is very, very difficult to maintain any membrane between the private self and the world, for anyone who’s even remotely a public figure, whether they particularly want to be a public figure or not. You get network effects that amplify those locational traces, and further undermine any possibility of anonymity, even anonymity-by-suspension-of-interrogative-awareness (which is a clumsy way of referring to that blasé matter-of-factness around famous people that most big-city folks eventually develop).

Am I letting myself off the hook? Not in the slightest. I passed Terence Stamp on the street not so long ago, and you bet I Twittered it. My only excuse was that I Twittered it to a closed loop of no more than a few dozen people. But then, who knows what those few dozen people will turn around and do with that fact, on the open networks to which they in turn belong? And that, too, is my responsibility.

I’m not sure there’s anything to be done about any of this but cultivate our own urbanity, learn to say “so what” when we happen to find ourselves next to Philip Seymour Hoffman in the line at Whole Foods.

TS: Zittrain in The Future of the Internet: And How To Stop It, foregrounds “generativity” and a generative devices (as opposed to appliances) as the most fortuitous starting point for: “tools to bring about social systems to match the power of the technical one.”

Are appliances a threat to the city that is here for you to use? How can generativity ensure The City Is Here For You To Use as Zittrain argues it has ensured, even if imperfectly, that the internet has been here for us to use?

AG: You know, I haven’t read the book, I’ve only heard him give the talk, so it’s certainly possible there’s a subtlety to the argument that I’m missing. But I’m not sure Jonathan isn’t simply wrong about this notion of generativity. Not that the concern is misplaced, but that he’s insufficiently trustful in human agency. Is a car “generative,” by his definition? Certainly not. And yet look at all the cultural production that goes on around “the car,” look at all the assemblages people make with cars, from Beach Boys songs to ghost riding the whip, from J.G. Ballard novels and Herbie the Love Bug to Tokyo Drift.

Or probably more to his point: look at the Japanese mobile-phone market – seemingly one of the most locked-down and unpropitious circumstances imaginable for the production of culture, in technical terms and Zittrain’s both. And yet fully 50% of the bestselling books in Japan last year were written on mobile phones. Not read, which would already be impressive enough (if “impressive” is indeed the word): written. What does that imply for his argument?

So, yes, I think there are grounds for concern in that we don’t allow technologies and frameworks to appear that unduly limit the scope of human creativity. Code is still law. But I also think people are quite amply able to reach into what would appear to be the least propitious technologies and tell their own stories with same.

TS: One aspect of Everyware that seems in need of some visionary yoga is the how we will relate to pixels anywhere.

In Urban Computing and its Discontents you mention how our technological trajectories often make it seem as if we seem to get fixated on particular scenes in movies, e.g., Minority Report. You point out that so many ambient informatics projects seem simply “to expand the reach of signage and advertising in dense urban spaces….as if we’ve become transfixed by the scene from Minority Report where heterosexual cop John Anderton is on the run from his colleagues.”

Ideas from the Minority Report continue to hold sway in designs as we saw in the recent MIT demo of SixthSense at TED.

But visions of augmented reality were pretty high profile in this years Super Bowl commercials this year (including a highly anthropomorphic imagining of ubicomp that was a kind of WoW mashup with a Pixar movie).

What recent movies/commercials have produced scenes mostly likely to be are new fixation fodder for ubicomp and why?

AG: I don’t think I’m qualified to answer that, actually. We don’t have a TV, so I don’t see much in the way of commercials, and most of the films I wind up seeing are the kind that play at Anthology Film Archives. What I can say is that science fiction is currently suffering in toto from an inability or disinclination to posit future scenarios that are any weirder or more visionary than those emerging from other sectors of the culture. And that would be fine, except sf has traditionally been the place where we wrestled with the imaginary.

We need that set of tools, badly. If for no other reason than something I glean from personal experience: essentially my entire professional career has simply been the leveraging of ideas and concepts I originally wrestled with in the encounter with William Gibson and Bruce Sterling when I was 16. Today’s visionary sf means tomorrow’s halfway-competent generalist.

Nurri Kim in the waiting zone – photo by Adam Greenfield

TS: My AR friend, Robert Rice, who is working on a markerless AR platform, notes that data visualization is one of the critical elements of AR in terms of “make or break.” Robert says, “even with the ultimate in ubiquitious data from everything, without good data vis it will all be useless”

Also something Cory Doctorow said to me last year has really stuck in my mind. When I asked him what happens when Cyberspace everts, he talked about a reverse surveillance society:

Cory: Well this is like Spook Country the new Gibson novel – What happens when cyber space everts – hmmm? I’m not sure I have anything very pithy to say on that EXCEPT………
Apart from all the traditional kind of overlay reality stuff, if there is one thing I am actually interested seeing from a virtual world migrating to the real world its instrumentation.
I think lot of things that are characteristic of very successful internet based business is that they are extremely finally instrumented so like Amazon knows in aggregate on a second by second basis how their site is being used by people and they can twiddle the dials in real time.

As users of the world we have very little access to that kind of instrumentation. We don’t even know how the tube is running. The tube knows how the tube is running and we kinda of don’t. I would be really interested in seeing that. You’ve seen Joi Ito’s WoW interface right. Have you seen it …

Joi Ito’s WoW interface seems a long way from the calm, invisible imaginings for ubicomp by early ubicomp visionaries?

AG: Well, he’s got a particular kind of neural wiring. And there’s not a thing that’s wrong with that, except that I’d never, ever want to assert that what’s appropriate for Joi Ito necessarily is or should be understood to be appropriate for anybody else. The point of calling for open systems and frameworks is to allow us maximum scope of diversity in the ways we choose to interface with the world’s richness and complexity.

TS: What new imaginings/possibilites do you see when pixels anywhere are linked to everyware?

AG: Product placement. Commercial insertions and injections, mostly.

Beyond that: one of the places where Mark Weiser logic breaks down is in thinking that the platforms we use now disappear from the world just because ubiquitous computing’s arrived. We’ve still got radio, for example – OK, now it’s satellite radio and streaming Internet feeds, but the interaction metaphor isn’t any different. By the same token, we’re still going to be using reasonably conventional-looking laptops and desktop keyboard/display combos for awhile yet. The form factor is pretty well optimized for the delivery of a certain class of services, it’s a convenient and well-assimilated interaction vocabulary, none of that’s going away just yet. And the same goes for billboards and “TV” screens.

But all of those things become entirely different propositions in everyware world: more open, more modular, ever more conceived of as network resources with particular input and output affordances. We already see some signs of this with Microsoft’s recent “Social Desktop” prototype – which, mind you, is a very bad idea as it currently stands, especially as implemented on something with the kind of security record that Windows enjoys – and we’ll be seeing many more.

If every display in the world has an IP address and a self-descriptor indicating what kind of protocols it’s capable of handling, then you begin to get into some really interesting and thorny territory. The first things to go away, off the top of my head, are screens for a certain class of mobile device – why power a screen off your battery when you can push the data to a nearby display that’s much bigger, much brighter, much more social? – and conventional projectors.

Then we get into some very interesting issues around large, public interactive displays – who “drives” the display, and so forth. But here again, we’ll have to fight to keep these things sane. It’s past time for a public debate around these issues, because they’re unquestionably going to condition the everyday experience of walking down the street in most of our cities. And that’s difficult to do when times are hard and people have more pressing concerns on their mind.

Citywarecrash – photo by Adam Greenfield, “An occupational hazard for urban screens.”

TS: I know in Everyware you mentioned that architects have play an important visionary role in imagining ubicomp and I know you work closely with your wife, artist Nurri Kim.  Robert Rice asked me the following question – which I will in turn ask you: “In terms of augmented reality do you think virtual worlds and virtual reality experts / leaders / are good pioneers for thought and guidance on AR? Or, should we look for new leaders, or where are new leaders emerging? Is the tech similar enough for the old crowd to be useful or is it different enough to be a disadvantage coming from the old models?.”

AG: I should make it clear that I have absolutely no interest in virtual worlds or virtual reality. The so-called virtual worlds I’ve experienced seem sad and really rather tatty – eversions of the most predictable adolescent fantasies of unlimited power, reinscriptions of all the usual politics – and completely lacking in just about everything that makes life resonant, meaningful and awe-inspiring. And anyway, to paraphrase J.G. Ballard, ordinary, everyday life is now far more vividly and fantastically weird than anything you’ll see in Second Life. I mean, Garry Kasparov was heckled by a radio-control dildocopter, Joe the Plumber’s off to Gaza as a war correspondent, a sea of dust-covered BMWs waits in the long-term parking lot at Dubai International for owners who are never, ever coming back.

Look to virtual worlds for insight into the hard work of negotiating the actual, with its physics, its entropy, its suffering, with all its constraints? Oh my goodness gracious, no.
And look to leaders? Never. Leaders are for followers, and who wants to be that? I don’t mean you can’t take inspiration and insight from the work of others – not at all – but use your own imagination, take some personal risk, do your own damn work.

Now, having said that. This opposition of virtual and physical worlds strikes me as increasingly a false one, as it does many people. The hard-and-fast distinction between “the real world” and virtual environments make less and less sense, as righteously satisfying as making it can sometimes seem. There may be attributes of this physical environment that are impossible to see or make use of without access to the networked overlay, and those attributes may in time come to constitute the primary wellsprings of a given place’s meaning. And if you’re offering me some insight that I think could be of utility in resolving the challenge of making this overlay accessible to all, equally, I’ll gladly accept it, no matter what domain or disciplinary background you claim as your own.

Am I aware of any such insight coming out of virtual worlds? No. As Bryan Boyer notes, “If you want to start talking about some serious cross-disciplinary pollination then you better take both sides of that disciplinary divide seriously. When your ubi- runs into my building with its boring HVAC, mundane load paths, typical finished floors, plain old foundations, etc., the transformative powers of comp are bracketed pretty seriously by the realities of the physical world.”

The Cloud Gate has landed – photo by Adam Greenfield, “Tell me this doesn’t look *just* like the descriptions of “stasis fields” in 70s SF. In fact, the picture looks practically CGId to me.”

TS: Some people thought the whole world would have been plastered with RFID by now.  But before that has happened markerless AR seems to be in our sights.

If I understand it correctly marker versus markerless AR has quite different implications for how the cyberspace of ubicomp evolves?  I asked Robert Rice (he is developing a markerless AR platform) to explain some of the differences.  He said:

Robert also pointed out to me that markerless AR may prove even more problematic for privacy:

Do you have any thoughts about the different roles that markerless versus marker techinologies will play in AR and Ubicomp?

AG: I need to admit that I’ve never until this moment heard the phrase “markerless AR,” although I’d think it’s more or less self-explanatory to anyone who’s been following this stuff. Let me make the distinction explicit, shall I, for anyone who hasn’t been? And you or Robert can correct me if I’ve gotten it wrong.

Augmented reality means that I have some mediating artifact that provides me with a visual overlay on the world. This could be a phone, it could be a windshield, it could be a pair of glasses or contact lenses, doesn’t matter. And you’re going to use that overlay to superimpose some order of information about the world and the objects in it onto the things that enter my field of vision – onto what I see. So far, so good: that’s AR 101.

Now where does that information come from?

What you’re calling marker-based AR implies that there’s some reasonably strong relationship between the information superimposed over a given object, and the object itself. That object is an onto, a spime, it’s been provided with a passive RFID tag or an active transmitter. And it’s radiating information about itself that I’m grabbing, perhaps cross-referencing against other sources of information, and superimposing over the field of vision. Fine and dandy.

But there’s another way of achieving the same end, right? Instead of looking at a suit jacket on a rack and having its onboard tag tell you directly that it’s a Helmut Lang, style number such-and-such from men’s Spring/Summer collection 2011, Size 42 Regular in Color Gunmetal, produced at Joint Venture Factory #4 in Cholon City, Vietnam, and packed for shipment on September 3, 2010, you’re going to run some kind of pattern-matching query on it. And without the necessity of that object being tagged physically in any way, you’re going to have access to information about it. But this set of information isn’t, necessarily, what the object itself, or its creators or merchandisers, want you to know about it; it could be derived from online discussion fora or review sites, or blog posts, or whatever. All there needs to be is a lookup table, essentially, that tells you where to find information about any object in the field of vision whose identity can be established.

Do I have that right? And if I do, then as I understand it, the distinction is primarily a pragmatic one: it’s just easier to get to an augmented world, by far, if we don’t actually have to go to all the trouble of tagging everything in the world with its own dedicated RF transponder. Easier, and cheaper, and quicker, and more environmentally sound besides, because the relevant traffic is in bits not atoms.

Unless I’ve missed something, you don’t, then, get the distinction between classes of objects and instances of same. Sometimes, when there’s a 1:1 correlation between the two, that’s not going to matter: I’m walking down the street in Madrid, and my glasses or whatever can easily recognize that this building is the Caixa Forum. There’s only one of it, and I can get a positive ID via pattern recognition. But for some edge cases – twins and lookalikes, mostly – the same thing is generally true of people.

But other times it will matter. Is this specific watch a real, $10,000 Panerai or a $50 Kowloon fakery? How has this black 1998 Honda Civic over here differ from this other one in terms of its use and maintenance history? Does this O-ring gasket need to be replaced? I don’t see how you extract data from specific instances of things without the necessary sensor instrumentation, transmitter, etc., being coextensive with the object in question or very closely colocated with it over time – in the terminology you’re using, a “marker.”

So using these terms, I’d say that “markerless” AR comes first, is relatively easy to deploy, and generates not-insignificant value. But – again, unless I’m missing something – there are some things that it won’t ever be able to do, and for those things you need some provision for self-identification and self-location.

Ultimately I think it’s a distinction without a difference, from the user’s point of view. People will care much more about the source of whatever information shows up on their overlay than the precise technical means used to get it there.

The surrender to cynicism – photo by Adam Greenfield

TS: Much early thinking around ubicomp seems to have come from visionary architects and engineers but recently I was at the O’Reilly Tools of Change for Publishing Conference (publishing in the Digital Age) and I met several book futurists.  It struck me how ubicomp from the perspective of the book created some interesting questions for how particular material cultures will shape and be shaped by Ubicomp differently.

I noted, Google seemed well down the path to holy grail “converting images to original intent XML.” And Peter Brantley talked about machine parsed books.

At TOC there were many suggestions about how books might manifest as everyware. (Although it did not seem that many people felt books had a special relationship to time and history and would not vanish as one of the great metaphors of calm and solitary enjoyment in our culture soon).  Books as everyware will, it seems, include, amongst other things:

books that read books

books that read context

context that reads books

books that read me

books linked to mobility – timeliness and location independence

books that are not books

books becoming babble

books bubbling up from the babble

There is an Institute of the Future of the Book. Will all former material cultures require their own institutes of the future to guide their cultures into everyware?  Do you think books transition into everyware is especially significant and why?

AG: But all objects have a relationship to time and history, no?

TS: Yes! What I meant to convey really was the idea that many people expressed at TOC that books had a privileged relationship to knowledge in our culture that was valuable and related to some aspects of their current form, and that books as everyware, e.g. machine parsed books, and more sociallly generated forms would not replace that entirely.

AG: Gotcha. Well, I certainly agree that books constitute an interesting category unto themselves – I’ve held onto my physical books, and in fact still spend a fortune buying new ones, where I stopped buying music on discs a long, long time ago. But I don’t think this state of affairs can or should obtain forever.

Lately there’s been a good amount of thought around the notion of “unbooks,” which I regard as a container for long-form ideas appropriate to an internetworked age. By building on some of the tropes of software development, mostly having to do with version control, open-endedness and an explicit role for the “user” community, unbooks can usefully harness the dynamic and responsive nature of discourse on the Web. At the same time, you preserve the things books are really good at: coherence, authorial voice and intent.

The important part is in acknowledging two points which have usually been understood as contradictory, but which are actually nothing of the sort: firstly, that the expression of ideas in written form has something to learn from the practices that have evolved around the collaborative creation of dynamic, digital documents over the half-century-long history of software; and secondly, that certain ideas require elaboration in the reasonably strongly-bounded form we know as a “book,” and cannot meaningfully be shared otherwise. A third point, concomitant to the second, is that despite recent technical advances, screen-based media still cannot, and may not ever fully be able to, deliver the extratextual cues and phenomenological traces that support, inform and extend the meaning of written documents.

The unbook lets you have your cake and eat it too. So, for example, when we publish The City Is Here, one of its manifestations will be a static, physical document – and hopefully, if we do our jobs well, a very nice one indeed. But even before that, you’ll be able to download a Creative Commons-licensed PDF of every numbered version of the manuscript, from zero onward. Bottom line: you buy the book if, and only if, you want the object. The ideas are free.

TS: David Brin sees two futures:1) the government watches everybody, and 2) everybody watches everybody (the latter he calls “sousveillance”).  My friend Ben Goertzel says “hooking AI up to a massive datastore fed by ubicomp is the first step toward sousveillance?” What do you think the role of AI in ubicomp will be?  Is it worth thinking about what is the first important “AI meets AR” app is?

AG: I don’t believe that artificial intelligence as the term is generally understood – which is to say, a self-aware, general-purpose intelligence of human capacity or greater – is likely to appear within my lifetime, or for a comfortably long time thereafter.

Having said that, your friend Ben seems to be making the titanic (and enormously difficult to justify) assumption that a self-aware artificial intelligence would share any perspectives, goals, priorities or values whatsoever with the human species, let alone with that fraction of the human species that could use a little help in countering watchfulness from above. “Hooking [an] AI up to a massive datastore fed by ubicomp” sounds to me more like the first step toward enslavement…if not outright digestion.

Sousveillance - the term is Steve Mann’s, originally – doesn’t imply “everybody watching everybody” to me, anyway, so much as a consciously political act of turning infrastructures of observation and control back on those specific institutions most used to employing same toward their own prerogatives. Think Rodney King, think Oscar Grant.

TS: I have one last question from Usman Haque.

Usman Haque: insofar as a lot of what adam describes as desirable could be said to constitute pretty radical socio-political change (or perhaps… “adjustment”) i would be really interested to know how his current work @ nokia is or isn’t able to gel with the themes of his writing. in some senses there’s quite an undercurrent strongly challenging corporate practices, in other senses it could be seen as gentle nudges. how does adam see it? and how about the nokia behemoth? does he have success nudging nokia towards the kind of world he would like to see (i imagine the answer is ‘yes’ otherwise he wouldn’t be doing it…) but i’d love to know more about the limits/challenges.

AG: I am told that Henry Kissinger, on his first trip to China in 1971, asked Zhou Enlai whether he thought the French Revolution had or had not advanced the cause of human freedom.
Zhou thought for a moment, pursed his lips, and replied, “It is too soon to tell.”