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	<title>UgoTrade &#187; julian Bleeker</title>
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		<title>Toward the Sentient City: The Future of the Outernet and How to Imagine it?</title>
		<link>http://www.ugotrade.com/2009/11/09/toward-the-sentient-city-the-future-of-the-outernet-and-how-to-imagine-it/</link>
		<comments>http://www.ugotrade.com/2009/11/09/toward-the-sentient-city-the-future-of-the-outernet-and-how-to-imagine-it/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 21:09:00 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
		<category><![CDATA[Ambient Displays]]></category>
		<category><![CDATA[architecture of participation]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Carbon Footprint Reduction]]></category>
		<category><![CDATA[digital public space]]></category>
		<category><![CDATA[Ecological Intelligence]]></category>
		<category><![CDATA[Energy Awareness]]></category>
		<category><![CDATA[Instrumenting the World]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[message brokers and sensors]]></category>
		<category><![CDATA[Mixed Reality]]></category>
		<category><![CDATA[mobile augmented reality]]></category>
		<category><![CDATA[mobile meets social]]></category>
		<category><![CDATA[Mobile Reality]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[new urbanism]]></category>
		<category><![CDATA[smart appliances]]></category>
		<category><![CDATA[Smart Devices]]></category>
		<category><![CDATA[Smart Planet]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sustainable living]]></category>
		<category><![CDATA[sustainable mobility]]></category>
		<category><![CDATA[ubiquitous computing]]></category>
		<category><![CDATA[Web Meets World]]></category>
		<category><![CDATA[websquared]]></category>
		<category><![CDATA[3rd cloud]]></category>
		<category><![CDATA[Adam Greenfield]]></category>
		<category><![CDATA[aesthetics of distributed participation]]></category>
		<category><![CDATA[Amphibious Architecture]]></category>
		<category><![CDATA[architectures of participation]]></category>
		<category><![CDATA[asynchronous city]]></category>
		<category><![CDATA[Benjamin H. Bratton]]></category>
		<category><![CDATA[Breakout!]]></category>
		<category><![CDATA[Conflux 2009]]></category>
		<category><![CDATA[Dan Hill]]></category>
		<category><![CDATA[Dharma Dailey]]></category>
		<category><![CDATA[distributed open AR]]></category>
		<category><![CDATA[Enrique Ramirez]]></category>
		<category><![CDATA[everyware]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[human electric hybrid]]></category>
		<category><![CDATA[hybrid social netoworks]]></category>
		<category><![CDATA[julian Bleeker]]></category>
		<category><![CDATA[Laura Forlano]]></category>
		<category><![CDATA[location aware applications]]></category>
		<category><![CDATA[Mark Shepard]]></category>
		<category><![CDATA[Martijn de Waal]]></category>
		<category><![CDATA[Matthew Fuller]]></category>
		<category><![CDATA[Mimi Zeiger]]></category>
		<category><![CDATA[Natalie Jeremijenko]]></category>
		<category><![CDATA[Natural Fuse]]></category>
		<category><![CDATA[new architectures of participation]]></category>
		<category><![CDATA[Nicolas Nova]]></category>
		<category><![CDATA[Omar Khan]]></category>
		<category><![CDATA[Open AR]]></category>
		<category><![CDATA[outernet]]></category>
		<category><![CDATA[Philip Beesley]]></category>
		<category><![CDATA[real time communication]]></category>
		<category><![CDATA[real time web]]></category>
		<category><![CDATA[real-time database enable city]]></category>
		<category><![CDATA[sensor networks]]></category>
		<category><![CDATA[Sentient City Survival Kit]]></category>
		<category><![CDATA[Situated Technologies]]></category>
		<category><![CDATA[smart things]]></category>
		<category><![CDATA[social mobility]]></category>
		<category><![CDATA[social mobility and the 3rd cloud]]></category>
		<category><![CDATA[synchronous internet of things]]></category>
		<category><![CDATA[The Copenhagen Wheel]]></category>
		<category><![CDATA[The Living Architecture Lab]]></category>
		<category><![CDATA[the social negotiation of Technology]]></category>
		<category><![CDATA[Too Smart City]]></category>
		<category><![CDATA[Toward the Sentient City]]></category>
		<category><![CDATA[Trash Track]]></category>
		<category><![CDATA[urban sustainability]]></category>
		<category><![CDATA[urbanware]]></category>
		<category><![CDATA[Usman Haque]]></category>
		<category><![CDATA[Web Squared]]></category>

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		<description><![CDATA[Amphibious Architecture &#8211; &#8220;submerges ubiquitous computing into the waterâ€”that 90% of the Earthâ€™s inhabitable volume that envelops New York City but remains under-explored and under-engaged.&#8221; Toward the Sentient City, brought &#8220;architects and urban designers into a conversation that until now has been limited largely to technologists,â€ and created an extraordinary opportunity to investigate distributed architectures [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.sentientcity.net/exhibit/?p=603" target="_blank"><span id="n.6p" title="Click to view full content"> </span></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-12.03.40-AM.png"><img class="alignnone size-medium wp-image-4783" title="Screen shot 2009-11-06 at 12.03.40 AM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-12.03.40-AM-300x200.png" alt="Screen shot 2009-11-06 at 12.03.40 AM" width="300" height="200" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/dhj5mk2g_404g3prc6dc_b.jpg"><img class="alignnone size-medium wp-image-4759" title="dhj5mk2g_404g3prc6dc_b" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/dhj5mk2g_404g3prc6dc_b-300x199.jpg" alt="dhj5mk2g_404g3prc6dc_b" width="300" height="199" /></a><br />
<span id="ot:x" title="Click to view full content"> </span></p>
<p><em><a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank"><span id="it_d" title="Click to view full content">Amphibious </span>Architecture</a> &#8211; &#8220;submerges ubiquitous computing into the waterâ€”that 90% of the Earthâ€™s inhabitable volume that envelops New York City but remains under-explored and under-engaged.&#8221;</em></p>
<p><a href="http://www.sentientcity.net/exhibit/">Toward the Sentient City</a>,<span id="ju31" title="Click to view full content"> brought </span> &#8220;architects and urban designers into a conversation that until now has been limited largely to technologists,â€ and <span id="hb:z" title="Click to view full content">created an extraordinary opportunity to investigate distributed architectures of participation of what we might call the &#8220;outernet.&#8221;Â  This is a</span><span id="hb:z" title="Click to view full content"> timely conversation as &#8220;web squared,&#8221;Â  &#8220;smart things,&#8221; the &#8220;internet of things,&#8221; or the &#8220;outernet,&#8221;</span><span id="g6ad" title="Click to view full content"> and their popular &#8220;ambassador&#8221; augmented reality are rapidly becoming everyone&#8217;s &#8220;business.&#8221;</span><span id="eb9y" title="Click to view full content"> From </span><span id="b265" title="Click to view full content">&#8220;evil&#8221; marketers, to global corporations, </span><span id="sq48" title="Click to view full content">environmentalists, artists and community activists -Â  everyone, it seems, is</span><span id="mqn_" title="Click to view full content"> interested in the possibilities of this new frontier.</span></p>
<p><span id="ot:x" title="Click to view full content">It is a challenging task to respond to, </span><a href="http://www.sentientcity.net/exhibit/">Toward the Sentient City</a><span id="ot:x" title="Click to view full content">, an exhibition whose backdrop includes a series of conversations on Situated Technologies &#8211; published by the Architectural League, from a circle of people who have been thinking, writing, and speaking on networked urbanism for many years now, including: Adam Greenfield, </span><span id="vjks" title="Click to view full content"> Mark Shepard, Matthew Fuller, Usman Haque, Benjamin H. Bratton, Natalie JeremiJenko, Laura Forlano, Dharma Dailey,Â  Philip Beesley, Omar Khan, Julian Bleeker, Nicolas Nova</span><span id="o7yp" title="Click to view full content">.Â  And the exhibition itself has a very thoughtful group of respondents, see posts from: <a href="http://www.sentientcity.net/exhibit/?p=595" target="_blank">Dan Hill</a>, <a href="http://www.sentientcity.net/exhibit/?p=659" target="_blank">Martijn de Waal,</a> <a href="http://www.sentientcity.net/exhibit/?p=622" target="_blank">Enrique Ramirez</a>, and <a href="http://www.sentientcity.net/exhibit/?p=603" target="_blank">Mimi Zeiger.</a></span><a href="http://www.sentientcity.net/exhibit/?p=603" target="_blank"><span id="n.6p" title="Click to view full content"> </span></a></p>
<p>But one ofÂ  Toward the Sentient City&#8217;s key accomplishments was to go beyond the rhetorical, and to put practical examples out into the world to<span id="ijgh" title="Click to view full content"> organize a discussion on some of the ideas and possibilities of ubiquitous computing that have barely begun to emerge from academic research, and entrepreneurial blue skying.Â  As curator, </span><a href="http://www.andinc.org/v3/" target="_blank">Mark Shepard</a><span id="ijgh" title="Click to view full content">, explained:<br />
</span></p>
<p><strong><span id="fqkh" title="Click to view full content">&#8220;The </span></strong><strong><span id="tq6_" title="Click to view full content"><span>aim is to provide concrete examples in the present around which to organize a discussion about just what kind of future we might want. Whether theyâ€™re prototypes or not, these commissions are concrete examples. Theyâ€™re not abstract ideas. And we can go stand next to each other and look at and interact with something which is out there in the world behaving in the way it behaves, performing as it does, and we can then begin to have a discussion about it that is less dependent upon powers of rhetoric.</span> So itâ€™s not about me persuading you about an idea but itâ€™s about us evaluating something thatâ€™s living and existing in this world. And that was really the intention of the show.â€</span></strong></p>
<p><span id="ijgh" title="Click to view full content">The commissioned works </span><span id="d4-:" title="Click to view full content">-<a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank"> Amphibious Arc</a></span><span id="d4-:" title="Click to view full content"><a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank">hitecture</a>, <a href="http://www.sentientcity.net/exhibit/?p=53" target="_blank">Breakout!</a>, <a href="http://www.sentientcity.net/exhibit/?p=43" target="_blank">Natural Fuse</a>, <a href="http://www.sentientcity.net/exhibit/?p=59" target="_blank">Too Smart City</a>, and <a href="http://www.sentientcity.net/exhibit/?p=31" target="_blank">TrashTrack,</a> </span><span id="xnxp" title="Click to view full content">that were the hub of Toward the Sentient City&#8217;s </span><span id="g.08" title="Click to view full content"> events, themes and texts, provided a unique glimpse</span><span id="j-jh" title="Click to view full content"> at </span><span id="pa9i" title="Click to view full content">some of the possible dystopian and utopian futures of a &#8220;smart&#8221; city.Â  But, most importantly,Â  all the works questioned what might be new </span><span id="ijgh" title="Click to view full content">architectures of participation for a sentient city. </span></p>
<h3>New Architectures of Participation: Hybrid Social Networks with Human and Non-human Participants .</h3>
<p>Of the five works, Amphibious Architecture and Natural Fuse were particularly fascinating to me because they explored the possibilities of sensor networks to create new forms of distributed participation in networked ecosystems that connected the experience/trajectories of human and non human actors &#8211; fish, plants,Â  and people.</p>
<p>Both Amphibious Architecture, andÂ  &#8220;Natural Fuse&#8221; &#8211; from Usman Haque and <a href="http://www.haque.co.uk/" target="_blank">Haque Design + Research,</a> gave exhibition attendees the chance to experience at a personal level our relationships with our non-human neighbors.</p>
<p><a href="http://www.sentientcity.net/exhibit/?p=5" target="_blank"><span id="it_d" title="Click to view full content">Amphibious </span>Architecture</a> from the The Living Architecture Lab at Columbia University Graduate School of Architecture, Planning and Preservation (Directors David Benjamin and Soo-in Yang) and Natalie Jeremijenko, Environmental Health Clinic at New York University, <span id="w.m9" title="Click to view full content">used a sensor array to &#8220;pierce the reflective </span><span id="ud4u" title="Click to view full content">surface of the water&#8221; that</span> separates us from the underwater ecosystem below.Â  <span id="kfwr" title="Click to view full content">The sensor arrays just below the surface of the East River andÂ  floating light array</span> (see picture on left opening this post) create a new interface between people and fish whose movements and water quality are transmitted in light.</p>
<p>One could also SMS the fish and the single beaver that lives in the rivers surrounding NYC to find the conditions they were experiencing.<span id="cehj" title="Click to view full content"> But t</span><span id="y9m6" title="Click to view full content">urning the city&#8217;s &#8220;back stories,&#8221; like the movements of &#8220;Yo beaver,&#8221; and the oxygen levels and water quality of the rivers into &#8220;fore stories,&#8221; is only one of the many ways Natalie JeremiJenko explores how we can engender the empathy necessary for humans and non humans to live in harmony and mutual benefit.</span></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/nataliefishandmicrochips.jpg"><img class="alignnone size-medium wp-image-4802" title="nataliefishandmicrochips" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/nataliefishandmicrochips-300x199.jpg" alt="nataliefishandmicrochips" width="300" height="199" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/fishfoodpost.jpg"><img class="alignnone size-medium wp-image-4803" title="fishfoodpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/fishfoodpost-300x199.jpg" alt="fishfoodpost" width="300" height="199" /></a></p>
<p><span id="y9m6" title="Click to view full content"> </span>Toward the Sentient City also held workshops/presentations in conjunction with <a href="http://confluxfestival.org/2009/" target="_blank">Conflux 2009</a>. After her Conflux presentation, Natalie Jeremijenko of Amphibious Architecture (which is also a collaborative project between <a href="http://www.environmentalhealthclinic.net/">xClinic</a>, <a href="http://www.thelivingnewyork.com/">The Living</a><span id="wz9v" title="Click to view full content">, </span>&#8220;and other intelligent creatures on the East River&#8221;)Â  invited participants to enjoy a lunch of cross-species foods at the East River site.Â  <span id="k2u." title="Click to view full content"> </span></p>
<p><span id="k2u." title="Click to view full content">The cross-species lunch takes </span><span id="x0h." title="Click to view full content"> an existing interaction pattern through which people and fish are already communicating, </span><span id="tkk5" title="Click to view full content">i.e., people going to the river â€“ the waterfront,Â  and feeding the fish</span><span id="vct4" title="Click to view full content"> Wonder Bread (which is bad for humans and fish); and transforms this desire to feed the fish into something which actually can remove the mercury content from the fish and our bodies by removing it from the food chain, so a previously inharmonious connection between people and fish, is redirected into a productive interaction benefitting both species.Â  As it turns out, food that is good for Fish (see pictures above), and removes mercury from their bodies can also be nutritious and tasty for humans. </span></p>
<p><a href="http://www.sentientcity.net/exhibit/?p=43" target="_blank">Natural Fuse</a>, from team members, Usman Haque, creative director, Nitipak â€˜Dotâ€™ Samsen, designer, Ai Hasegawa, designer, Cesar Harada, designer, Barbara Jasinowicz, producer, used sensors toÂ <span id="oenx" title="Click to view full content"> link humans and plants in network where we are accountable for how our behavior effects others in your ecosystem. </span></p>
<p><span id="oenx" title="Click to view full content">If you brought an ordinary plant to the exhibition, you could take home an electronically assisted plant and become part of a social network of humans and plants. This network of humans and electronically assisted plants is also a carbon sink and ifÂ  more energy is consumed than the total number of plants in the social network can offset, plants begin to die giving immediate feedback and consequences to being greedy about energy consumption. </span><span id="ijgh" title="Click to view full content">For more about joining the Natural Fuse network see<a href="http://www.naturalfuse.org" target="_blank"> here.</a><br />
</span></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusepres.jpg"><img title="naturalfusepres" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusepres-300x199.jpg" alt="naturalfusepres" width="300" height="199" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusetakehome.jpg"><img title="naturalfusetakehome" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/naturalfusetakehome-300x199.jpg" alt="naturalfusetakehome" width="300" height="199" /></a></p>
<p><span id="pa9i" title="Click to view full content"> </span><span id="w-ed" title="Click to view full content">We are in the pre-dawn ofÂ  sensor networks like those Natural Fuse and Amphibious Architecture created &#8211; social</span><span id="n.6p" title="Click to view full content"> networksÂ  that link human and non human participants in entirely new ways are largely an uncharted territory. </span><span id="o7yp" title="Click to view full content">(Note: T</span><span id="zr9t" title="Click to view full content">he upcoming <a href="http://www.situatedtechnologies.net/" target="_blank">Situated Technologies</a> Pamphlet 6</span><span id="ijgh" title="Click to view full content"> &#8211; <strong>&#8220;Micro Public Places,&#8221; </strong>Marc Bohlen and Hans Frei, indicates it will continue the journey with an investigation ofÂ  &#8220;transparent and distributed participation.&#8221;)</span></p>
<h3>Where Does the Social Negotiation ofÂ  Technology Happen?</h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/markshepardpost.jpg"><img class="alignnone size-medium wp-image-4825" title="markshepardpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/markshepardpost-199x300.jpg" alt="markshepardpost" width="199" height="300" /></a></p>
<p>Frequent questions that came up at the presentations given by the teams that produced the commissioned works were: Does this idea scale?Â Â  Does it close the loop in that you <span>get answers to the questions asked?Â  How does the conversation gain agency?Â  And where does the social negotiation of technology happen?Â  (These last two questions were asked by <a href="http://www.orangecone.com/" target="_blank">Mike Kuniavsky</a> at Mark Shepardâ€™s presentation at Conflux: â€œ</span><a id="ktb-" title="Sentient City Survival Kit" href="http://survival.sentientcity.net/" target="_blank"><span>Sentient City Survival Kit</span></a><span>.â€ â€“ see picture above)Â  I think it is fair to say that these questions for the most part remain unanswered. But Toward the Sentient city was alive with ideas and practical examples about ways we can explore these questions more deeply.</span></p>
<p><span id="oenx" title="Click to view full content">Usman Haque in response to the question, &#8220;Does this experiment scale?,&#8221; replied:</span></p>
<p><strong>&#8220;it would, but at an individual level because it has to remain at the individual level because it is about the individual in relationship to the wider social context as opposed to building a forest to offset a city it is about each individual making choices of their own about what they do andÂ  having some kind of knowledge about the effect they are having on other people because most of the time we are quite complacent &#8211; we are able to do whatever we want because we are not necessarily aware how our intrusions effect both human and non-human neighbors&#8230;.&#8217;</strong></p>
<p>So how does this close the loop?Â  Usman explains that one of the key aspects for him is that if you do take home a plant you become part of a system in which you are no longer anonymous and if a plant is threatened (plants get three lives) you have the opportunity to email the person in the system who has threatened your plant.Â  Usman noted that one of the interesting things that happened in the context of the exhibition, where there was a single unit, was that 90% of the time people switched it on to selfish mode &#8211; presumably because they were anonymous.Â  Another aspect of Natural Fuse that raises interesting questions is that as more people decide to join the network the risk of a plant being harmed by any particular individual&#8217;s selfishness lessens.Â  As <a href="http://www.sentientcity.net/exhibit/?p=659" target="_blank">Martijn de Waal</a>,<span id="gi2_" title="Click to view full content"> in his response that unpacks some of the deeper philosophical, epistemological, and ethical questions that Natural Fuse addresses, observes:</span></p>
<p><strong>&#8220;The concept of a commons thus assumes cooperation and mutual accommodation. Could Sentient Technology play a role in the allocation of limited resources between citizens? Could it lead to the emergence of some sort of peer-to-peer governance model, that could prevent overusage of scarce resources?&#8221;</strong></p>
<h3><strong><br />
New Aesthetics of Distributed Participation</strong></h3>
<p><span id="nqx:" title="Click to view full content">The works of, </span><span id="nqx:" title="Click to view full content"><span> &#8220;Toward the Sentient City&#8221; point to possibilities for a new aesthetics of distributed participation in which users and system are no longer separated but instead â€œdevelop joint forms of observing and knowing that neither [...] is capable on its own.â€ (quote from upcoming, <a href="http://www.situatedtechnologies.net/" target="_blank">Situated Technologies Pamphlets</a></span> 6: Micro Public Places, Marc Bohlen and Hans Frei).Â  Natural Fuse and Amphibious Architecture examine the new transactional realities of the Sentient City.</span></p>
<p><span id="po-s" title="Click to view full content"> But there are many questions left unanswered.Â  We know a lot about the power of generativity from the </span>internet (see Zittrain)-Â  the ur<strong> &#8220;architecture of participation.&#8221;</strong> <span id="hri-" title="Click to view full content">As Zittrain points out, the &#8220;generativity&#8221; of the internet is &#8220;the engine that has catapaulted the internet from backwater to ubiquity.&#8221; </span> Tim O&#8217;Reilly coined the phrase, &#8220;architecture of participation,&#8221; to &#8220;describe the nature of systems that are designed for user contribution,&#8221;<span id="o7et" title="Click to view full content"> such that &#8220;participants extend the reach/increase the value of the system.&#8221;Â  But as Tim O&#8217;Reilly put it in his recent talk, &#8220;<a href="http://www.slideshare.net/timoreilly/state-of-the-internet-operating-system" target="_blank">State of the Internet Operating System:&#8221;</a></span></p>
<p><span title="Click to view full content"><strong>&#8220;Web 2.0 is about finding meaning in user-generated data, and turning that meaning into real-time user facing services.Â  &#8220;Web Squared&#8221; takes that same concept to real-time sensor data.&#8221;</strong><br />
</span></p>
<p><span id="o7et" title="Click to view full content">We know little yet about what constitutes generativity for the &#8220;outernet,&#8221; particularly for the kind ofÂ  hybrid social networks that Natural Fuse and Amphibious Architecture present.Â  Social Networks that connect people and place, humans and non humans, challenge dichotomies of man and nature, and machine and user in new and unexpected ways.</span></p>
<p>At the moment, the internet is going through a metamorphosis with the emergence of real time technologies like XMPP, PubHubSubBub and Google Wave and the coming of age of mobile computing.Â Â  While these shifts were not investigated specifically in any of the commissioned works I think all the worksÂ  begged the question,Â  What is a common platform for social interaction in the &#8220;outernet,&#8221; or sentient city?Â  I was not entirely satisfied, from this point of view, with a web interface for Natural Fuse or SMS as a mobile interface for Amphibious Architecture.</p>
<p><a href="http://www.media.mit.edu/people/dpreed" target="_blank">David P. Reed</a> points to the relationship between social mobility what he describes as the 3rd cloudÂ  and the need for a common platform (see <a href="http://www.slideshare.net/venicesessions/david-reed-social-mobility-and-the-3rd-cloud" target="_blank">David Reed &#8211; Social Mobility and the 3rd Cloud</a>. Hat tip to <a href="http://twitter.com/srenan" target="_blank">@srenan</a> for pointing me to David&#8217;s presentation).</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.11.25-PM.png"><img class="alignnone size-medium wp-image-4826" title="Screen shot 2009-11-06 at 11.11.25 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.11.25-PM-300x222.png" alt="Screen shot 2009-11-06 at 11.11.25 PM" width="300" height="222" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.16.59-PM1.png"><img class="alignnone size-medium wp-image-4828" title="Screen shot 2009-11-06 at 11.16.59 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-06-at-11.16.59-PM1-300x222.png" alt="Screen shot 2009-11-06 at 11.16.59 PM" width="300" height="222" /></a></p>
<p><em>Slides above are from David P. Reed&#8217;s presentation,Â <a href="http://www.slideshare.net/venicesessions/david-reed-social-mobility-and-the-3rd-cloud" target="_blank"> Social Mobility and the 3rd Cloud</a></em><a href="http://www.slideshare.net/venicesessions/david-reed-social-mobility-and-the-3rd-cloud" target="_blank"></a></p>
<p>What is an architecture of participation for mobile, social interaction? This is something I am very interested in.</p>
<p>Recently I began a project with a small group of augmented reality developers and enthusiasts to use Google Wave Federation Protocol as a transport system for open distributed, social augmented experiences (lots more to come on this soon &#8211; you can see the back story in my posts <a href="http://www.ugotrade.com/2009/10/13/ar-wave-layers-and-channels-of-social-augmented-experiences/" target="_blank">here</a> and <a href="http://www.ugotrade.com/2009/09/26/total-immersion-and-the-transfigured-city-shared-augmented-realities-the-web-squared-era-and-google-wave/" target="_blank">here</a>).Â  Wave has introduced an open federated architecture of participation that <strong style="font-weight: normal;">combines asynchronous &amp; synchronous data,Â  bringingÂ  together the advantages of real-time communication with the persistent hosting of collaborative data (like wikis). </strong><strong> </strong></p>
<p>Augmented Reality puts who you are, where you are, and what you are doing center stage, and is an interface for &#8220;communications embedded in context&#8221; and &#8220;enabled by identity&#8221; &#8211; two key qualities of what David <span>P. Reed calls the 3rd cloud.Â  An open, distributed framework for augmented reality could createÂ  an interconnected sense of AR, one that fuses augmentation, data overlays, and varied media with location/time/place and crucially, social networking.Â  Such an interface would open up many possibilities for the new transactional realities that could </span>integrate real-time cloud based data with a human perspective and social networking.Â  I am using the term,<span> transactional realitiesÂ  to suggest an extension into social augmented experiences ofÂ  what, Di-Ann Eisnor, </span><a id="s050" title="Platial" href="http://www.platial.com/"><span>Platial</span></a><span>, describes as,Â  &#8220;</span><span><span><span>transactional cartography&#8221; &#8211; &#8220;the movement from map providing entertainment/information to map as enabling action&#8221; (see </span><a id="h6.r" title="Human as Sensors" href="http://www.youtube.com/watch?v=Di285pgcZRE&amp;feature=PlayList&amp;p=F664D8C553A57C93&amp;index=3"><span>Human as Sensors</span></a><span>).</span></span></span></p>
<p>We have only just got a glimpse ofÂ  how real time technologies and &#8220;communications embedded in context&#8221; will transform social interaction and our cities.Â  This post on <a id="r3ow" title="Writing as Real-Time Performance" href="http://snarkmarket.com/2009/3605">Writing as Real-Time Performance</a> that looks at the Google Wave playback feature is a brilliant example of how real time technology turns familiar practices like writing inside out, and catapaults us into new time trajectories. And, if you haven&#8217;t already seen Matt Jones of BERG&#8217;s, brilliant look at, <a href="http://berglondon.com/blog/2009/10/26/all-the-time-in-the-world-talk-at-design-by-fire-2009-utrecht/" target="_blank">&#8220;All the time in the world&#8221; </a>- from the &#8220;soft time&#8221; and &#8220;squishy time&#8221; ofÂ  cell phone culture, to their anticedents in real-time computing, go now!Â  Also see Dan Hill&#8217;s work on <a href="http://cityofsound.com" target="_blank">&#8220;time based notation,&#8221;</a> and Tom Carden&#8217;s work for mysociety.org</p>
<p><span> </span></p>
<h3>Transactional Realities Between the &#8220;Asynchronous City&#8221; and the &#8220;Synchronous Internet ofÂ  Things&#8221;</h3>
<p><span> </span><span id="nqbb" title="Click to view full content"><span>Out of Toward the Sentient City&#8217;s five commissioned works,</span><span> only</span></span><span id="n:_n" title="Click to view full content"><span> </span></span><span> </span><a href="http://www.sentientcity.net/exhibit/?p=31" target="_blank"><span>Trash Track</span></a><span> </span><span id="nqbb" title="Click to view full content"></span><span> </span><span id="n:_n" title="Click to view full content"><span>focused on the â€œsynchronized Internet of Things.â€ </span></span><a href="http://www.sentientcity.net/exhibit/?p=31" target="_blank"><span id="n:_n" title="Click to view full content"><span> </span></span></a><span id="n:_n" title="Click to view full content"><span>Trash Track asks what can we learn from the aggregated data streams of â€œsmartâ€ trash about</span></span><span> the infamous path of trash from cities of privilege to rivers of want,Â  rather than</span><span id="rkuc" title="Click to view full content"><span> exploring the the particular transactional realities of a social network that linked people with their trash</span></span><span id="n.6p" title="Click to view full content"> </span></p>
<p><span id="ft58" title="Click to view full content"><br />
<span> </span></span><span id="ft58" title="Click to view full content"> </span><span id="n.6p" title="Click to view full content"><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/TrashTrack2.jpg"><img title="TrashTrack2" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/TrashTrack2-300x199.jpg" alt="TrashTrack2" width="300" height="199" /></a></span><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/TrashTrack2.jpg"></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack4.jpg"><img title="trashtrack4" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack4-300x199.jpg" alt="trashtrack4" width="300" height="199" /></a><span id="ft58" title="Click to view full content"><span> </span></span></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack3.jpg"><img class="alignnone size-medium wp-image-4768" title="trashtrack3" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrack3-300x199.jpg" alt="trashtrack3" width="300" height="199" /></a><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrackpost.jpg"><img class="alignnone size-medium wp-image-4782" title="trashtrackpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/trashtrackpost-300x199.jpg" alt="trashtrackpost" width="300" height="199" /></a></p>
<p><span id="ft58" title="Click to view full content"><span>The goals of </span></span><span id="ft58" title="Click to view full content"><span>Trash Track </span></span><span id="ft58" title="Click to view full content"><span>were</span></span><span id="ft58" title="Click to view full content"><span>, Assaf </span></span><span id="ft58" title="Click to view full content"><span>Biderman explained during his presentation:</span></span></p>
<p><span id="ft58" title="Click to view full content"><span> <strong>â€œto learn about the removal chain, to see if knowing more cou</strong></span></span><strong><span id="f:mt" title="Click to view full content"><span>ld promote behavioral change, and investigate if smart tagging could one day lead to 100% recycling.â€ </span></span></strong></p>
<p><strong><span id="f:mt" title="Click to view full content"> </span></strong><span>The team from SENSEable City Laboratory, MIT included &#8211; Carlo Ratti: Director, Assaf Biderman: Associate Director, Rex Britter: Advisor, Stephen Miles: Advisor, Kristian Kloeckl Project Leader, Musstanser Tinauli, E Roon Kang, Alan Anderson, Avid Boustani, Natalia Duque Ciceri, Lorenzo Davolli, Samantha Earl, Lewis Girod, Sarabjit Kaur, Armin Linke, Eugenio Morello, Sarah Neilson, Giovanni de Niederhausern, Jill Passano, Renato Rinaldi, Francisca Rojas, Louis Sirota, Malima Wolf.</span></p>
<p><span>However, Assaf,Â  in his presentation, presented another project from SENSEable City Laboratory in partnership with the City of Copenhagen, </span><a href="http://senseable.mit.edu/copenhagenwheel/" target="_blank">The Copenhagen Wheel</a>.Â  <span>This project seems to work brilliantly at the intersection of the &#8220;asynchronous city&#8221; (Bleeker and Nova) and the &#8220;synchronized internet of things&#8221;Â  The &#8220;smart&#8221; wheel &#8211; a low cost, open source, human electric hybrid is:</span></p>
<p><strong>&#8220;an electric bicycle wheel that can be easily retrofitted into any regular bicycle and location and environmental sensors which are powered by the bike wheel and in turn provide data for a variety of applications.&#8221;</strong></p>
<p>This project, that aims to promote urban sustainability through smart biking, opens up many possibilities for a bottom up architecture of participation for the sentient city (<a href="http://senseable.mit.edu/copenhagenwheel/">see video here</a>). <strong><br />
</strong></p>
<p><strong><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-08-at-7.18.45-PM.png"><img class="alignnone size-medium wp-image-4838" title="Screen shot 2009-11-08 at 7.18.45 PM" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/11/Screen-shot-2009-11-08-at-7.18.45-PM-300x218.png" alt="Screen shot 2009-11-08 at 7.18.45 PM" width="300" height="218" /></a><br />
</strong></p>
<p><a href="http://www.andinc.org/v3/" target="_blank">Mark Shepard</a> describes something he calls &#8220;propagativeÂ  urbanism:&#8221;</p>
<p><strong>&#8220;a way of thinking about shaping the experience of urban space in terms of a bottom-up, participatory approach to the evolution of cities.&#8221; </strong></p>
<p>And, in the most recent pamphlet in the <a href="http://www.situatedtechnologies.net/" target="_blank">Situated Technologies pamphlets </a><span><a href="http://www.situatedtechnologies.net/" target="_blank">series, #5 â€œAsynchonicity Design Fictions for Asynchronous Urban Computing,â€ </a>Julian Bleeker and Nicolas Nova invert an emphasis in the so-called â€œreal-time database enabled cityâ€ with its synchronized Internet of Thingsâ€¦.Â  and speculate on the existence of an â€œasynchronous city.â€Â  They &#8220;forecast situated technologies based on weak signals that show the importance of time on human perspectives.â€Â  They ask:</span></p>
<p><span><strong>&#8220;why, besides &#8216;operational efficiency,&#8217; would we want a ubiquitously computed environment?Â  What are the measures of &#8216;better&#8217; that we want to count as meaningful?&#8221;</strong></span></p>
<p><span>They explain:</span></p>
<p><span><strong>..we are trying to think through what &#8220;urbanwares might be &#8211; urban operating systems &#8211; if they were less about synchronization, top-down construction and connected channels of information and databases and so forth, and more about asynchronized, decentralized things.Â  Software, data, time out of alignment, incongruities, tiles and imbrications of the geographic, spatial parameters into a delicious kind of lively peasant&#8217;s stew.&#8221; </strong><br />
</span></p>
<p><span>One takeaway, perhaps, from Toward the Sentient City is that it&#8217;s at the intersection ofÂ  theÂ  â€œasynchronous cityâ€Â  and theÂ  â€œreal-time database enabled cityâ€ where many new transactional realities of the sentient city will arise.</span></p>
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		<title>Composing Reality and Bringing Games into Life: Talking with Ori Inbar about Mobile Augmented Reality</title>
		<link>http://www.ugotrade.com/2009/05/06/composing-reality-and-bringing-games-into-life-talking-with-ori-inbar-about-mobile-augmented-reality/</link>
		<comments>http://www.ugotrade.com/2009/05/06/composing-reality-and-bringing-games-into-life-talking-with-ori-inbar-about-mobile-augmented-reality/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:50:30 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Ambient Devices]]></category>
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		<guid isPermaLink="false">http://www.ugotrade.com/?p=3448</guid>
		<description><![CDATA[Recently, I talked to Ori Inbar (above), formerly senior vice- president at SAP.Â  Ori is on a mission to make augmented reality commercially successful not in 5, 10, or 15 years, but now. Ori is the founder of Pookatak Games &#8211; a video game company, &#8220;with a vision to upgrade the way people experience the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/oriinbarpost.jpg"><img class="alignnone size-medium wp-image-3449" title="oriinbarpost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/oriinbarpost-300x199.jpg" alt="oriinbarpost" width="300" height="199" /></a></p>
<p>Recently, I talked to <a href="http://gamesalfresco.com/">Ori Inbar</a> (above), formerly senior vice- president at <a href="http://www.sap.com/">SAP</a>.Â  Ori is on a mission to make augmented reality commercially successful not in 5, 10, or 15 years, but now. Ori is the founder of <a href="http://gamesalfresco.com/about/" target="_blank">Pookatak Games</a> &#8211; a video game company, <strong>&#8220;with a vision to upgrade the way people experience the world.&#8221;</strong> Ori will be participating May 20th, in<a href="http://en.oreilly.com/where2009/public/schedule/detail/7197" target="_blank"> O&#8217;Reilly&#8217;s Where 2.0 panel, &#8220;Mobile Reality</a>&#8221; -Â  an event not to be missed IMO.</p>
<p>The taste for computing anywhere anytime has entered human culture via the iphone and is spreading like chocolate cake and pizza at a preschool party (see <a href="http://gamesalfresco.com/2009/03/23/gdc-2009-why-the-iphone-just-changed-everything/" target="_self">why the iPhone changed everything</a>).Â  And while the full flowering of the next step is yet to come &#8211; computing anywhere, anytime by anyone and <strong>anything </strong><a href="http://en.wikipedia.org/wiki/Internet_of_Things" target="_blank">(&#8220;the internet of things&#8221;</a>), our love for these first devices capable of being <strong>mediating artifacts for ubiquitous computing</strong> (Adam Greenfield) is a vital first step to free us from our tethers to computer screens, and fulfill the promise of augmented reality.</p>
<p>If you need more convincing on the pivotal role augmented reality will play as the web moves into the world, check out Tim O&#8217;Reilly&#8217;s recent comments in <a id="iz1_" title="this video clip on Augmented Times" href="http://artimes.rouli.net/2009/04/tim-oreilly-on-recognition-rfid-and-web.html" target="_blank">this video clip posted on Augmented Times</a> and <a id="wtf4" title="here" href="http://radar.oreilly.com/2008/02/augmented-reality-a-practical.html" target="_blank">here</a> early last year.</p>
<p>From another perspective, the gloomy specter of economic and environmental catastropheÂ  is driving a movement to &#8220;<a id="h5pf" title="infuse intelligence into the way the world work's&quot;" href="http://news.bbc.co.uk/2/hi/technology/7992480.stm" target="_blank">infuse intelligence into the way the world work&#8217;s.&#8221;</a> But the challenge for a smart planet is not just about making environments smart, it is about using smart environments to enable people to act smarter (<a href="http://www.ugotrade.com/2009/02/27/towards-a-newer-urbanism-talking-cities-networks-and-publics-with-adam-greenfield/" target="_blank">see my interview with Adam Greenfield</a>).</p>
<p>We need a rapid upgrade in both the way the world works, and the way we experience the world.</p>
<p>((Note:Â  It is time to read (if you haven&#8217;t already) <a href="http://search.barnesandnoble.com/The-Caryatids/Bruce-Sterling/e/9780345460622" target="_blank">Bruce Sterling&#8217;s Caryatids</a> (<a href="book of the year for 2009" target="_blank">Cory Doctorow&#8217;s book of the year for 2009</a>) &#8220;as a software design manual&#8221; (<a href="http://www.nearfuturelaboratory.com/2009/03/17/design-fiction-a-short-essay-on-design-science-fact-and-fiction/" target="_blank">see Julian Bleeker</a>) because Caryatids reveals the Gordian knots of human folly, greed, compassion and desire entwined in near future designs for technologies to save the world.))</p>
<p>Ori Inbar, worked with Shai Agassi (Shai is now leading the world changing <a id="v5ow" title="Better Place" href="http://www.betterplace.com/" target="_blank">Better Place</a> ) driving <a id="gf_5" title="Netweaver" href="http://en.wikipedia.org/wiki/NetWeaver" target="_blank">Netweaver</a> from a mere concept to a &#8220;major, major business for SAP.&#8221; So Ori has already been through the cycle of working in a very small startup and growing it into a billion dollar business.Â  He has both the experience and the passion to realize his vision for augmented reality.</p>
<p>At Pookatak, he explains :</p>
<p><strong>&#8220;We design â€œreality experiencesâ€ that make usersâ€™ immediate environments more significant to them. We wish to free young and old from getting lost in front of the screen. By delivering the worldâ€™s information to peopleâ€™s field of view, and by weaving real world objects into interactive narratives, we help people rediscover the real world.&#8221;</strong></p>
<p>Pookatak will release their first game this summer. Currently it is under wraps. But Ori gives us some glimpses of what is to come in the interview below.</p>
<p>In addition to founding Pookatak, Ori is involved in a broader effort to move augmented reality forward. On his blog, <a id="ie5s" title="Games Alfresco" href="http://gamesalfresco.com/" target="_blank">Games Alfresco</a> &#8211; he recently welcomed <a href="http://gamesalfresco.com/about/" target="_blank">a new partner, Rouli Nir</a>, Ori has focused his eye of wisdom on every significant recent advance in Augmented Reality (check out <a id="zr9y" title="this essence of Ori's thinking in a fast paced video" href="http://gamesalfresco.com/2009/03/09/augmented-reality-today-ori-inbar-speaks-at-warm-2009/" target="_blank">this essence of Ori&#8217;s thinking in a fast paced video</a> presentation for <a href="http://gamesalfresco.com/2009/02/12/live-from-warm-09-the-worlds-best-winter-augmented-reality-event/" target="_blank">WARM â€˜09</a>).</p>
<p>Also Ori is one of the organizers of the interactive media track at <a id="b-c6" title="ISMAR 2009" href="http://www.ismar09.org/" target="_blank">ISMAR 2009</a>.Â  At ISMAR this year, Ori explained,<strong> &#8220;we are trying to bring in people that develop interactive experiences for consumers, beyond the traditional attendees coming from a research perspective.</strong>&#8221;</p>
<p>In the interview below, Ori explains much of his thinking on how augmented reality will become commercially successful.Â  Enjoy it, think about it, and share it. And most importantly, if you can, get involved with ISMAR 2009.</p>
<p>OriÂ  has inspired me to participate in <a id="seky" title="ISMAR" href="http://www.ismar09.org/" target="_blank">ISMAR</a> this year.Â  Ori pointed out:</p>
<p><strong>The </strong> <a href="http://campwww.informatik.tu-muenchen.de/ismar09/lib/exe/fetch.php?id=ismar09%253Astart&amp;cache=cache&amp;media=ismar09:ismar09-cfp_090211_final.pdf" target="_blank">call for papers</a> <strong>is on, and this year it targets well beyond the typical research papers audience and into interactive media and art folks. </strong></p>
<p><strong>There are plenty of opportunities such as:</strong></p>
<p><strong>Art Gallery</strong></p>
<p><strong>Demonstrations</strong></p>
<p><strong>Tutorial</strong></p>
<p><strong>Workshops</strong></p>
<p>It&#8217;s a huge opportunity to shape the emergence of augmented reality.<br />
<br /></br></p>
<h2><strong> Interview With Ori Inbar</strong></h2>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-41.png"><img class="alignnone size-full wp-image-3479" title="picture-41" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-41.png" alt="picture-41" width="107" height="146" /></a><br />
<h3>Making Augmented Reality Commercially Successful</h3>
<p><strong>Tish Shute: </strong>You are considered a key trail blazer in AR and you have the go to blog for augmented reality!Â  What are the most important lessons you have learned researching, writing, and developing AR in the last couple of years?</p>
<p><strong>Ori Inbar: You need to have a vision. You need to know where this is going to go in ten or fifteen or twenty years. But you&#8217;ve got to start with something really simple that makes use of the technology you have on hand. And do something that is practical, that people will like, and something they would actually want to buy. Its as simple as that. I&#8217;m currently looking at what we could do with existing technology. First of all, you have to put it in front of people. Right now most people have never heard about the term augmented reality. Go into the street, and ask 100 people about it, maybe 2 would know about it. So you need to put it in front of people because most people think it&#8217;s still science fiction or a special effect you see in movies, not something you can experience in real life. </strong></p>
<p><strong>Tish: </strong>It seems to me to that for augmented reality applications to become popular with existing technology the key breakthrough would be getting people to hold up their phones. What are the obstacles to getting people to use their mobile devices like this?</p>
<p><strong>Ori: There&#8217;s a really nice cartoon by </strong><em> </em><strong><a href="http://www.tonchidot.com/">Tonchidot</a> (below) &#8211; the Japanese company behind the Sekai Camera. It&#8217;s an illustration showing the evolution of man, from ape to man (holding a cell phone looking down), to the developed man holding a device like a camera &#8211; in front of its eyes.</strong></p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-37.png"><img class="alignnone size-medium wp-image-3454" title="picture-37" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-37-300x221.png" alt="picture-37" width="300" height="221" /></a><strong></strong></p>
<p><strong>Which is exactly what you&#8217;re talking about. People ask, &#8220;are people going to walk with this like that all day long?&#8221; Probably not. I mean you have to build it in a way that doesn&#8217;t require them to hold it like that all the time. People are used to this gesture with the ubiquitous digital cameras. I tested one of my prototypes on a two and a half year old girl. She had no problem holding it just like she holds a camera.<br />
</strong><br />
<strong>Tish:</strong> <a href="http://www.cc.gatech.edu/~blair/home.html" target="_blank"> Blair MacIntyre</a> mentioned, &#8220;The problem with the mobile phone as a AR device is a problem of awareness,&#8221; i.e., you have to have a way of letting people know when there&#8217;s something interesting wherever they are. One of the issues regarding this is if you get too many alerts, then you tune them out.</p>
<p><strong>Ori: First of all Blair is one of the people in academia that get it. Because he looks at it from an experience perspective. Not just as an interesting technical problem to solve. Let&#8217;s start with getting people to enjoy this new experience. The AR demos so far were mostly eye candies, and mostly for advertising &#8211; the<a href="http://ge.ecomagination.com/smartgrid/#/landing_page" target="_blank"> GE AR ad</a> created a lot of buzz; but you look at it for 10 seconds and you forget about it.Â  You need to build something that people would want to experience over time and would be willing to pay for. I think that&#8217;s the big test, right?</strong></p>
<p><strong>Now in terms of having a ubiquitous experience where you&#8217;re continously connected, it doesn&#8217;t have to be an overwhelming experience. Just like some of the social media tools we&#8217;re using today, we decide when to connect, and we filter out the trash. You could get alerts only for things that really matter to you, not for everything that happens in your immediate environment. </strong></p>
<p><strong>There will be many layers of information, and it&#8217;ll be up to you to pick the ones you want to experience. The real benefit is that you get the information in your own field of view and in context of where you are or what you do.</strong></p>
<p><strong>Tish:</strong> So what are you working on these days?</p>
<p><strong>Ori: We are working on a little app that targets a very different audience than what you&#8217;d expect: pre schoolers. We think we can encourage them to get away from a PC or TV screen and learn something while playing &#8211; in the real world. You&#8217;ll hear more about it as soon as this summer. Nuff said.</strong></p>
<p><strong>But, it is a small application that will run on the iPhone. People ask how many pre-schoolers own iPhones? Well, their parents do. </strong></p>
<p><strong>Tish:</strong> Yes there are certainly many New York kids with iPhones &#8211; my kid now has my old iphone.Â  He has pretty much switched from playing games on his DS to the iPhone. I noticed in your WARM video you place a big emphasis on AR as something that will get kids away from screens and engaged with reality.Â  This is something parents will approve of!</p>
<p><strong>Ori: Yes I saw something really interesting at my kids&#8217; party one day; they were all sitting around the room &#8211; looking down at their own DS screens.Â  You could play the DS anywhere, but kids would usually play it on the sofa, looking at the screen, isolated from the world. With an iPhone and a camera, and the application we&#8217;re producing, reality becomes part of the game. Yes that makes it all of a sudden much more interesting for parents. Because kids are spending so much time in front of the screen, all of a sudden they&#8217;re something that will encourage them to interact with real objects, real things. Every parent I&#8217;ve talked to loves that idea.</strong></p>
<p><strong>Tish:</strong> Yes that is what is cool about the work of <a href="http://www.katilondon.com/" target="_blank">Kati London</a> &#8211; I think I saw someone say this on Twitter, &#8220;Kati puts the computer in the game not the game in the computer.&#8221;</p>
<p><strong>Ori: Yes, kids are spending more time in front of games and the computer because it&#8217;s more interesting. It captivates them with &#8220;<a id="x_z0" title="game pleasures" href="http://8kindsoffun.com/">game pleasures</a> &#8221; that tap into their brain&#8217;s dopamine circuitry &#8211; constantly seeking reward and satisfaction. So you&#8217;re not going to be able to tell them to go back to playing in reality without these pleasures. We have to study these mechanics from games and bring them into reality. It&#8217;s about programming real life; and augmented reality helps you achieve that.</strong></p>
<p><strong>Here&#8217;s an example: cause and effect; in a game when you do something you always get an immediate effect. You&#8217;re good, you get a reward. You&#8217;re not good, you get a cue to improve. In real life you do things and you could wait 2 or 3 years until you actually get feedback (if you&#8217;re lucky). Augmented Reality allows you to bring these mechanics into the real world. I think that&#8217;s going to help kids rediscover reality, in a new sense, which is what every parent is dreaming about.</strong></p>
<p><strong>Tish:</strong> I don&#8217;t know how much you can say about your app. But in regard to doing augmented reality on the iPhone.. there&#8217;s no compass. Is this a limitation?</p>
<p><strong>Ori: True, no compass yet. But the camera gives you a lot of information that you can interact with. When you run the application, you see the world in front of you, and if the app can recognize real life objects &#8211; it can put virtual elements on top of it.</strong></p>
<p><strong>Tish:</strong> But not with any accuracy unless you&#8217;re using markers. Are you using markers?</p>
<p><strong>Or</strong><strong>i: We&#8217;re using natural feature recognition. It doesn&#8217;t have to be an ugly looking marker. It can be any image.</strong></p>
<p><strong>Tish:</strong> So you&#8217;re using image recognition. Are you working with one of these image recognition startup companies (<a id="nws6" title="list here" href="http://www.educatingsilicon.com/2008/11/25/a-round-up-of-mobile-visual-search-companies/" target="_blank">list here</a> )?</p>
<p><strong>Ori: We&#8217;re working with one of those. What&#8217;s unique about it is it runs very nicely on any cell phone, and on the iPhone it works the best. For this first app, it doesn&#8217;t really matter where you are physically; the geolocation is not part of the experience. </strong><span style="background-color: #ffff00;"><br />
<strong><br style="background-color: #ffffff;" /></strong><span style="background-color: #ffffff;"><strong>Tish: </strong> For a truly engaging AR experience we will need more of a backend than is currently available?</span><br />
</span><br />
<strong>Ori: I call the backend the cloud, where you have all this information and ways to access it from anywhere. Actually I think it&#8217;s become pretty mature today. If you look at the different elements required to enable an augmented reality experience to work, you have &#8211; first &#8211; the user whose always in the center. Then you have the lens. The lens can be an iPhone, or glasses, even a projector. The lens allows you to watch, sense and track information in the real world: people, places, things. Then in the backend you have the cloud where you store and retrieve information.</strong></p>
<p><strong>So if you look at the maturity of these different elements, I think the cloud is in pretty good shape. Because there&#8217;s so much information we&#8217;re collecting and storing. Anything from Google, Wikipedia, Facebook, all that kind of stuff, it&#8217;s a lot of useful information you can access from anywhere using APIs. And a lot of it is also starting to include geolocation information. Take <a id="zhag" title="Loopt" href="http://www.loopt.com/" target="_blank">Loopt</a> or Google&#8217;s <a href="http://www.google.com/latitude/intro.html" target="_blank">friends service</a> that allows you to see where your friends are and what they&#8217;re doing. There&#8217;s tons of information out there and it&#8217;s pretty easy to access it. Now what do you do with it is the question?</strong></p>
<p><strong><a href="http://www.mobilizy.com/wikitude.php" target="_blank">Wikitude</a> is such a simple and brilliant application and nobody thought about doing it until this guy from Salzburg did. It doesn&#8217;t have any sophisticated visual tracking. It knows your position and it&#8217;s simply looking at the angle you&#8217;re pointing to. Based on these parameters it brings information from Wikipedia that pertains to your field of view. So most of it was already there. It&#8217;s just a matter of connecting the pieces in an experience that is valuable for people.</strong></p>
<p><strong>Tish: </strong>It is the uptake of even a very simple technology that puts the magic in it.</p>
<p><strong>Ori:Â  Yes, take Twitter. If you go to its homepage it looks like a very simple boring app but it is something that is both enjoyable and very useful to people.</strong></p>
<h3><strong>Why you should participate in ISMAR 2009</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-40.png"><img class="alignnone size-medium wp-image-3478" title="picture-40" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-40-222x300.png" alt="picture-40" width="222" height="300" /></a><br />
<strong>Tish: </strong>I know that you are involved in organizingÂ  <a id="seky" title="ISMAR" href="http://www.ismar09.org/" target="_blank">ISMAR</a> (picture above from Ori&#8217;s post on <a href="http://gamesalfresco.com/2009/02/23/ismar-2009-the-worlds-best-augmented-reality-event-wants-you-to-contribute/" target="_blank">&#8220;ISMAR 2009: The World&#8217;s Best Augmented Reality Event&#8230;,</a>&#8220;) and there is a call out for papers and for volunteers, can you tell me more about it?</p>
<p><strong>Ori: Yes, we hope to have the first ISMAR where we practice what we have just discussed: let&#8217;s build on all the research invested so far and instead of thinking only about 5-10 years from now, let&#8217;s see what we can do today. So we are bringing people in from other disciplines &#8211; artists, interactive media developers and people from the entertainment industry.Â  The goal is to use the technology to make something interesting for people &#8211; again, something that people would buy, and making it commercially successful.Â  Many people either don&#8217;t know about ISMAR because in the past it was a pure engineering-orientated event and peopleÂ  from a commercial perspective of AR weren&#8217;t attracted to it.Â  The Chair of the Event this year is based in Florida and he is going to bring in a lot of people from the entertainment industry such as Disney. I think this will transform this event into something more like SIGGRAPH &#8211; more of an industry event.Â  As one of the organizers of the interactive media track we are trying to bring in people that want to build applications for consumers.</strong></p>
<p><strong>Tish:</strong> In terms of AR applications what are the flagships today?</p>
<p><strong>Ori: There are very few because it&#8217;s just the beginning. There&#8217;s one tiny studio in France called <a id="z1ln" title="Int 13" href="http://www.int13.net/en/" target="_blank">Int 13</a> . They&#8217;ve created maybe the first commercial game running on a mobile device using AR technology. It&#8217;s called <a href="http://www.youtube.com/watch?v=Te9gj22M_aU" target="_blank">Kweekies</a>. It was one of the contenders for the Nokia Mobile innovation awards. They were one of the ten finalists, but they didn&#8217;t win it. It&#8217;s looks really cool. It&#8217;s somethng that runs on your desk, with a marker. Many AR folks say markers are the past, markers are ugly. But it&#8217;s still a cool experience. I think people will go for it.</strong></p>
<p><strong>Tish:</strong> Yes I think we will have to look to small companies that are free to think creatively to lead the way.Â  It seems many games companies are tied up pulling off huge big budget projects and enterprise is still catching up on how to use social media!</p>
<p><strong>Ori: Yes, last year I was in the game development conference (GDC); there was no mention of augmented reality &#8211; not on the exhibition floor, none of the sessions, nobody talked about it. I was stunned. Then this year, there was a little a change. There were like three demos on the exhibition floor, <a href="http://www.metaio.com/" target="_blank">Metaio,</a> <a href="http://www.vuzix.com/home/index.html" target="_blank">Vuzix</a> and a Dutch company called <a href="http://www.augmented-reality-games.com/" target="_blank">Beyond Realit</a>y.Â  And then there was Blair&#8217;s talk, which was very very cool. The room was packed with people. And after the talk there were dozens of people lining up to talk with him about the topic. There was definitely interest, but still on the very edge. The video game industry is still a hit driven business and publishers spend upward of 20-30 million dollar to create the best AAA game possible. They just can&#8217;t take the risk. So it&#8217;s going to come from smaller companies, from outsiders coming in with a vision and understanding on how to put the AR pieces together to create a totally new experience.</strong></p>
<p><strong>Tish:</strong> But the basic tool set is there isn&#8217;t it?</p>
<p><strong>Ori: I talked to some folks at the games developer conference, many folks with MMO background, and they have great ideas about AR. It&#8217;s great to see different people with different views on what&#8217;s needed first. &#8220;Joe the Programmer&#8221; had this idea of creating a small piece of hardware that you can put in every house and provide accurate geospatial information in your home. That couldÂ  open up many opportunities for AR experiences in homes.</strong></p>
<p><strong>Tish:</strong> Don&#8217;t you think we have enormous resources in terms of image databases that provide a great basis for augmented reality.Â  I was talking to Aaron Cope at ETech about <a href="http://code.flickr.com/blog/2008/10/30/the-shape-of-alpha/" target="_blank">The Shape of Alpha</a> &#8211; Flickr&#8217;s vernacular mapping project using all the geotagged photos in Flickr. That is such cool project. <a href="http://en.oreilly.com/where2009/public/schedule/speaker/43824" target="_blank">Aaron will be speaking at Where 2.0</a> also.</p>
<p><strong>Ori: Think of Google Earth. Google Earth leveraged communities to basically map all the major cities around the world into 3D models. And that is an essential step to be able to do augmented reality outdoors. Because if you had to model everything from scratch, it wouldn&#8217;t be realistic.</strong></p>
<h3><strong>Augmented Reality and Becoming Greener.</strong></h3>
<p><strong>Tish:</strong> I am really interested in how AR interfaces might be useful to some of the emerging energy identity/metering projects like <a href="http://www.amee.com/" target="_blank">AMEE</a> and <a href="http://www.wattzon.com/" target="_blank">WATTZON</a> because I think it is very important that people have very intuitive, immediate, and enjoyable ways to relate to energy data so they can make greener choices.</p>
<p><strong>Ori: Back in the day I had an idea to build an Augmented Reality application to become greener. You look at things around your home with the camera and itÂ  recognizes its green gas footprint and makes recommendations to reduce it.Â  I guess it was a bit too early to do that based on visual recognition alone&#8230;you&#8217;d needÂ  additional sensors that would provide related information about what you are looking at.</strong></p>
<p><strong>Tish:</strong> Well as there is more interest in Green technology do you think we may see VC interest in some green AR projects now?</p>
<p><strong>Ori: I talked to some of the investment folks, Angels as well as VC&#8217;s about AR and they had no clue what it is. There&#8217;s a need for a whole lot of education. And there are no proof points (as in successful investments in this domain), and counter to popular belief &#8211; they don&#8217;t like risk so much&#8230;</strong></p>
<p><strong>Tish:</strong> And consumer adoption must lead the way, right?</p>
<p><strong>Ori: Just like with every emerging technology in history, people never bought the technology, they bought the content, the apps, the benefits that came on top of the technology. Whether it was VHS winning over Beta Max, or BluRay winning over HD. It&#8217;s always because of more/better content. Look at the video game console war: Xbox, and Nintendo did better than Sony just because they had more and better games. Even Windows was a success thanks to its applications. People bought it for the applications not the OS. The content is the first to drive demand.</strong></p>
<p><strong>Tish:</strong> One of the challenges to giving people new ways to relate to their energy consumption is that you can just have them looking at graphs of how bad they have been in the past you &#8211; that may make them feel bad but that doesn&#8217;t necessarily give them ways or motivation to change. There perhaps needs to be more immediate relationship to the data to facilitate change. I think the mantra for optimization of anything from energy usage to supply chains is timely, actionable data?</p>
<p><strong>Ori: There are a lot of ideas about measuring information and displaying it to people. For example, the Prius hybrid car, one of its interesting features &#8211; which is kind of game like &#8211; is a constant display of your current fuel consumption. That alone changes how people drive because they try to beat the &#8220;Score&#8221; and as a result conserve more fuel. That model can be applied to our homes&#8230;</strong></p>
<p>Tish: Yes that is something I am very interested in. I have been following several projects in this area &#8211; one of my favorites is the <a href="http://www.arduino.cc/" target="_blank">Arduino</a>, <a href="http://www.currentcost.com/" target="_blank">Current Cost</a>/<a href="http://www.ladyada.net/make/tweetawatt/" target="_blank">Tweetawatt</a>, <a href="http://www.pachube.com/" target="_blank">Pachube</a> integrations <a href="http://www.ugotrade.com/2009/04/24/homecamp-2-home-energy-management-and-distributed-sustainability/" target="_blank">I saw at Homecamp</a>.</p>
<p>You joined a start up with Shai Agassi which was bought out by SAP right? He has a brilliant approach with Better Place.</p>
<p><strong>Ori:Â  I think what&#8217;s really unique about Better Place&#8217;s approach is that he doesn&#8217;t require people to change their behavior. People are still going to have their own cars. They&#8217;ll be able to drive as far as they want, and for the same (or lower cost). Its not necessarily about a new technology, electric cars have been around for a long time but there was no way people were going to be limited by the 50 or 70 mile range and Better Place is solving that problem. With its infrastructure of charging spots and battery switching stations, drivers are going to be able to drive anywhere. And it&#8217;ll be similar to having to stop once in a while to refuel your car. The price maybe even lower than what you pay today for your transportation needs &#8211; and you&#8217;ll stop generating green gas. It&#8217;s a clever way of taking technology to a whole new level without changing the behavior of people.</strong></p>
<p><strong>Tish: </strong>Better Place is a classic example of things as a service isn&#8217;t it?Â  It is basically a utility company.</p>
<p><strong>Ori: It is similar to a phone carrier model.Â  You pay for a membership that gives you access to the car (equivalent to the phone) and electricity (equivalent to the phone line) for the same price of fuel cost today. And as bonus you get to save the world.</strong></p>
<h3><strong>How the iphone changed the game for AR &#8211; and the iphone versus Android</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-38.png"><img class="alignnone size-medium wp-image-3472" title="picture-38" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/picture-38-300x198.png" alt="picture-38" width="300" height="198" /></a><em></em></p>
<p><em>Picture from Ori&#8217;s post</em><strong><em>, <a href="http://gamesalfresco.com/2009/03/23/gdc-2009-why-the-iphone-just-changed-everything/" target="_blank">&#8220;GDC 2009: Why the iphone changed everything&#8221; </a></em></strong></p>
<p><strong>Ori: And back to AR, you have to take the same approach, because nobody&#8217;s wants to don those huge head mounted displays or backpacks. You have to take advantage of people&#8217;s current behavior: they already carry their iPhones or similar devices.</strong></p>
<p><strong>Tish:</strong> As we discussed, you just have to get people raising up their phones and looking through them when that is a useful thing to do. Both Wikitude and Nathan Freitas&#8217;s graffiti app were enough to get me interested in the evolutionary step of raising my phone! Nathan&#8217;s graffiti app is nice. You leave a marker for your graffiti so other people can find view/add their own &#8211; a nice primal experience like pissing on the lamp post to let your pack know where youâ€™ve been.Â  Also the graffiti app taps into a long history ofÂ  NYC street culture around tagging and graffiti art (see my interview, <a href="http://www.ugotrade.com/2009/01/17/is-it-%E2%80%9Comg-finally%E2%80%9D-for-augmented-reality-interview-with-robert-rice/" target="_blank">&#8220;Is it OMG finally for Augmented Reality?&#8221;</a>).</p>
<p><strong>Ori: The app store has fundamentally changed the mobile gaming industry. Last year they were in shambles. There was no growth. Everybody was complaining, &#8220;we can&#8217;t handle it, there&#8217;s a million phones, and you have to test it on each phone. And carriers suck, they don&#8217;t care about sharing and promoting your content. Everything was bad. This year mobile gaming is the hottest thing. And it&#8217;s all because of the iPhone. It changed the game.</strong></p>
<p><strong>Tish: </strong>How do you think Android is going to get traction against the iphone?</p>
<p><strong>Ori: Well the number one thing is the form factor &#8211; the iPhone is just much cooler than the G1. Its OK but it doesn&#8217;t have the same feel. People thought it was going to be easy to clone the iPhone but none of the attempts succeeded so far.</strong></p>
<p><strong>Tish: </strong>How much does it matter for AR not being able to runs things persistently in the background on the iphone?</p>
<p><strong>Ori: Actually they have add a such a capability in OS 3.Â  You can now make use of a background service.</strong></p>
<p><strong>Tish:</strong> OS 3 will open up new possibilities for AR?<strong> </strong></p>
<p><strong>Ori: The access to the video API is still not public.Â  But there is a new Microsoft application &#8211; Microsoft Tag that makes use of that API which means it is probably OK to use it.</strong></p>
<p><strong>Tish: </strong>(I ask Ori for his card and he shows me how to read it with my iphone.) Oh nice you have an AR card, of course!</p>
<h3><strong>In Search of Pong for Augmented Reality</strong></h3>
<p><strong>Tish: </strong>So how will AR begin to, as Blair&#8217;s friend put&#8217;s it, &#8220;facilitate a killer existence,&#8221; particularly as we are probably looking at some new and perhaps pricey hardware?</p>
<p><strong>Ori: You could take the Better Place approach. We&#8217;re going to give you a great experience and we&#8217;ll include the devices as part of that experience for the same price. Let&#8217;s say you subscribe to an AR experienceÂ  which offers access to multiuser, support, and all the information you need wherever you go &#8211; exactly according to the vision. You pay for a subscription on a monthly basis and included in that cost we give you a better device that offers aÂ  better AR experience. It&#8217;s following the phone carrier approach, but in a good way.</strong></p>
<p><strong>But first of all we do need our Pong! I was sitting with a couple of AR game enthusiasts at the GDC and we were asking ourselves, &#8220;how do we create the first pong for AR?&#8221;</strong></p>
<p><strong>Was Pong a multiplayer game? Not necessarily! Did it connect to the network? No! We have to create the first dot in a long line of dots that will bring us to our destination.</strong></p>
<p><strong>Tish: </strong>You haven&#8217;t seen a Pong yet have you?</p>
<p><strong>Ori: Not yet. I mean there&#8217;s maybe a handful of games and apps out there, but I don&#8217;t think any of them is a Pong yet. Still, it&#8217;s getting closer.</strong></p>
<p><strong>Tish: </strong>Kati London is doing some very interesting work on bringing games into reality, isn&#8217;t she?</p>
<p><strong>Ori: Yes, she works with Frank Lanz at <a href="http://playareacode.com/" target="_blank">Area/Code</a>. He teaches at NYU and has designed games for the <a href="http://www.comeoutandplay.org/" target="_blank">&#8220;Come Out and Play&#8221;</a> festival here in Manhattan. And a lot of these games are actually low tech.</strong></p>
<p><strong>Tish:</strong> Yes I have a big alternate reality game blog brewing that I haven&#8217;t had time to write yet!</p>
<p><strong>Ori: The city is the gameboard is their slogan. It&#8217;s going to be a great playground for AR games. The city becomes a theme park. The city could become an even bigger touristic attraction. People will come to the city to be part of these games. So you&#8217;re having thousands of people running around the city playing all sorts of games from laser-tag style to history adventures, to treasure hunts.</strong></p>
<h3><strong>Composing Reality</strong></h3>
<p><strong>Tish: </strong>So why haven&#8217;t you focused on one of these kinds of games with your company?</p>
<p><strong>Ori: We have a couple of scenarios along these lines that we&#8217;re planning for 2010-11. But first focus on what&#8217;s possible today.</strong></p>
<p><strong>Tish: </strong>And what&#8217;s stopping you from doing those kind of games today?</p>
<p><strong>Ori: Many things. The devices are not there yet, location services are not accurate enough, ubiquitous sensors are notÂ  there yet.</strong></p>
<p><strong>Tish: </strong>You think alternate reality gaming needs more &#8220;ubiquity&#8221; than is currently available?</p>
<p><strong>Ori: Not necessarily. People are doing alternate reality games with no &#8220;ubiquity&#8221; at all. But my interest is to add the visual aspect. I believe humans are mostly driven visually.</strong></p>
<p><strong>Jane McGonigal said in a talk at GDC, that AR would allow us to program reality, which is exactly how I look at it. Once you can recognize things, some of it with WiFi and RFID and all sorts of sensors. But visual sensors is always going to be the ultimate way to recognize things. And once you recognize things and know what they are, and can pull information about those things (or people and places) from the internet, you can program it (visually). You could program it to be fictional, like in a video game, or it could be programmed as non-fictional, like a documentary. And that allows you to do things that before were unimaginable.</strong></p>
<p><strong>Tish: </strong>But you can&#8217;t forget the visual, it is primary the connection to peoples&#8217; primary sensory relationships.</p>
<p><strong>Ori: Yes, it&#8217;s like you go to a grocery store and you pick your vegetables, a lot of it is by sight and by touch. And what if you could also see just by looking at it that it&#8217;s from a local store, and that it&#8217;s organic?</strong></p>
<p><strong>Tish:</strong> It goes beyond overlays really?</p>
<p><strong>Ori: By the way, I don&#8217;t like the term &#8216;overlay&#8217;. I know that&#8217;s how it looks: you either overlay or superimpose, but I&#8217;m still searching for a better term. A term I prefer to use is &#8220;composing reality&#8221;. Just like painters, they use brushstrokes and colors and compose a painting. We need to take the real element and the virtual element and compose them into something new. It&#8217;s not just about slapping one on top of the other.</strong></p>
<p><strong>Tish: </strong>yes I think the idea of dashboards is not so appealing.</p>
<h3><strong>Pookatak Games</strong></h3>
<p><strong>Tish: </strong>Do you want to explain the evolution of your company? You have an interesting history of success with high end enterprise applications.</p>
<p><strong>Ori: Since I was a kid I wanted to invent and create things. When I discovered software, that was a really cool way of actually creating things from nothing. From thin air; and you can do it very quickly. That&#8217;s what brought me into software. But I was always looking for the intersection between technology and art. Looking for ways to bring these things together. In the early nineties virtual reality was doing it. It had the appeal of cutting edge technology that can be combined with art. But then, as we all know, it crashed. So I joined Shai Agassi&#8217;s startup (who is now doing Better Place) back in the early nineties. I was one of the first employees in his startup which was developing multimedia products. I was leading the development of one of its flagship product. At some point we realized the technology could be great for an enterprise environment.</strong></p>
<p><strong>It was a really great experience. First going through this cycle from a very small startup and growing into this multi billion dollar business. I was responsible for defining and marketing SAP&#8217;s platform, which was called Netweaver. It was just an idea when we joined SAP and by the time I left it was a major, major business for SAP. I learned about the challenges of building a platform. No matter what purpose you&#8217;re building it for, it typically has similar rules. It&#8217;s definitely not just about the technology; the content that comes with it is really key to making a platform successful.</strong></p>
<p><strong>The third part of this platform trifecta is the community. If you don&#8217;t build a community, you won&#8217;t get the critical mass required for adoption. It may be your own platform but it&#8217;s not necessarily the people&#8217;s platform. That experience is very key to what we&#8217;re doing today. Now, a new industry is being born on the basis of a remarkable technology. But to drive adoption, first we&#8217;ll need good content. The content will be created using today&#8217;s technology with internal tools developed to simplify the process. Next step would be to make the tools used internally &#8211; available to other developers. Help scale the industry, enable innovation on a larger scale. That way we have a chance to create a platform. So it isn&#8217;t really just about my company. I&#8217;m so passionate about augmented reality, I want to it to become a healthy and successful industry for the next 5, 10, 15 years.</strong></p>
<p><strong>Tish: </strong>Yes I am so ready to be liberated from the sitting behind a computing screen! And I know that all this hardware is murdering the environment.</p>
<p><strong>Ori: There&#8217;s &#8216;s the book by Rolf Hainich which is called &#8220;<a id="ba8p" title="The End Of Hardware" href="http://www.theendofhardware.com/">The End Of Hardware.</a> &#8221; It&#8217;s about hardware for augmented-reality. Once you use goggles or other AR interfaces you eliminate the need for screens, laptops, etc. It&#8217;s going to be great for the environment. You have read Rainbow&#8217;s End, right? According to the book in few years there will barely be any (visible) hardware. At least it&#8217;ll have a much smaller footprint for the environment. And it&#8217;ll touch every aspect of life, everything you do. It&#8217;ll change the way you interact with the world.</strong></p>
<h3><strong>The Illusive Eyewear for Immersive AR.</strong></h3>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/retroar-googlespost.jpg"><img class="alignnone size-medium wp-image-3469" title="retroar-googlespost" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/05/retroar-googlespost-300x225.jpg" alt="retroar-googlespost" width="300" height="225" /></a><br />
<em>Friend of Ori&#8217;s in San Francisco wearing retro AR goggles (from <a href="http://gamesalfresco.com/2009/05/04/gdc-2009-roundup-a-tiny-spark-of-augmented-reality/" target="_blank">Games Alfresco, Ori&#8217;s roundup of GDC 2009</a>)</em></p>
<p><strong>Tish:</strong>OK lets talk about goggles.</p>
<p><strong><strong>Ori: Goggles are going to happen, we want to be hands free.</strong></strong></p>
<p><strong>It&#8217;s going to happen because it&#8217;s just a more intuitive way to use this technology. But above all it has to look cool. Because if it&#8217;s not, if it&#8217;s a big headset, then maybe a small percent of the population might use it, but most people won&#8217;t. It has to look like an accessory, like new cool eyeglasses that you just must wear.</strong></p>
<p><strong>I recently talked to a friend, who runs an industrial design firm, and has experience in designing such glasses for companies like Microvision and Lumux. He says that when you try to bring the images so close to our eyes &#8211; there are some really hard problems to solve. Otherwise it can become really annoying and cause dizzyness.</strong></p>
<p><strong>But I&#8217;m optimistic. I believe it&#8217;s going to happen 3 to 5 years from now. It&#8217;s already starting now: Vuzix announced goggles that will be available this year. Some AR apps that are going to take advantage of next year. Initially only a fraction of the population will use it. And that&#8217;s going to help advance it and make it better and better. But it&#8217;s going to take time until it reaches the mass market.</strong></p>
<p><strong>Tish:</strong> In virtual worlds we have seen, I think, a lot of mistakes in terms of reinventing the wheel and producing too many proprietary versions of the same thing and not enough concerted effort on standards and open platforms that could create a vibrant ecosystem.Â  How can augmented reality not make the same mistakes?</p>
<p><strong>Ori: There are some early AR open source efforts ARTookit, ARtag but it is not a movement yet.Â  One of the things we&#8217;re trying to do at ISMAR this year is to put togetherÂ  discussions around key industry issues, such as standards. Some people say it&#8217;s too early, you have to have a defacto standard to start from. But pretty soon it&#8217;s going to be too late. Just like with virtual worlds, all of a sudden you have all these islands that don&#8217;t talk to each other. Why get to that point if we can plan to avoid it? Let&#8217;s start thinking about it right now. On the other front there are devices. There are pockets of people working on adapting devices for AR, second guessing the hardware companies. Why not get them together with the Intels and Nvidias of the world, and discuss what this device should be able to do. And then compete to make it happen.</strong></p>
<p><strong>Tish: </strong>How much luck are you having with this discussion part?</p>
<p><strong>Ori: People are very interested in doing this. We proposed these panels for ISMAR. And I&#8217;ve got some key people already on board. They have tons of input, they want to get involved. We&#8217;ll see how much we can actually get out of it.</strong></p>
<p><strong>Tish: </strong>In virtual worlds it was a while before vibrant opensource communities developed.Â  OpenSim has I think been the breakthrough community in this regard.</p>
<p><strong>Ori: You have to think about the elements up front. The dream job is to architect the industry. Say we agree on the required pieces. Then we could help the right companies succeed in delivering the pieces. Next, we have to collaborate so that these pieces talk to each other. And eventually these communication methods will become defacto standards and most developers will adopt it.</strong></p>
<p><strong>Tish: </strong>So I&#8217;m going to put you in the role. You&#8217;ve got your dream job. You&#8217;re going to architect this community. So what are the key pieces and where would you like to see the open source communities take hold first?</p>
<p><strong>Ori: Open source will not be exclusive. It&#8217;s going to live side by side with proprietary technology.</strong></p>
<p><strong>The key pieces? You have the user at the center. And the user interacts with a lens. The lens includes both the hardware and the software. And then the lens senses and interacts with the world, which includes people, things and places. And these people-things-places emit information &#8211; about who they are, where they are, what they&#8217;re doing, etcÂ  &#8211; which is then stored in the cloud.</strong></p>
<p><strong>And then you have the content providers, the people and companies, composers who weave AR experiences through the pieces we mentioned before. These composers need a platform that glues these pieces together. Pieces of the platform will be on the lens, and in the world, and in the cloud. If you manage to remove the frictions, and connect these pieces into an experience that people like &#8211; then you have a platform. What the platform does it reduces the overhead and accelerates innovation.</strong></p>
<p><strong>Tish: </strong>Another problem virtual worlds faced in their development was their isolation from the world wide web.Â  Will augmented reality avoid this plight?</p>
<p><strong>Ori:Â  Yes, I believe the key, like you said before, is not to reinvent the wheel. The cloud is already there.Â  Take Wikitude for example, all <a href="http://www.mobilizy.com/" target="_blank">Mobilizy</a> had to do is buildÂ  a relatively simple client app, connected to wikipedia, and all of a sudden it offered a wealth of information in your field of view.</strong></p>
<p><strong>I think we can learn a lot from web 2.0. For example, in order to have a ubiquitous experience like <a href="http://www.curiousraven.com/" target="_blank">Robert Rice</a> and others are striving for, you&#8217;ll need to 3d map the world. Google earth like apps are going to help but it is not going to be sufficient. So let&#8217;s leverage people. Google became successful in part by making people work with them.Â  Each time you create a link from your blog to my blog their search engines learn from it.Â  So let&#8217;s find ways to make people create information that can be used for AR.</strong></p>
<p><object width="425" height="344" data="http://www.youtube.com/v/GTXtW3W8mzQ&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GTXtW3W8mzQ&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><em>Ori Inbar directed <a title="Wiki Mouse" href="http://www.youtube.com/watch?v=GTXtW3W8mzQ" target="_blank">Wiki Mouse</a> &#8211; a WIKI Film co-created by a swarm of movie makers around the world.</em></p>
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			<wfw:commentRss>http://www.ugotrade.com/2009/05/06/composing-reality-and-bringing-games-into-life-talking-with-ori-inbar-about-mobile-augmented-reality/feed/</wfw:commentRss>
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		<title>&#8220;Do Well By Doing Good:&#8221; Talking Experience and Design in a Mobile World with Nathan Freitas and David Oliver</title>
		<link>http://www.ugotrade.com/2009/04/04/do-well-by-doing-good-talking-experience-and-design-in-a-mobile-world-with-nathan-freitas-and-david-oliver/</link>
		<comments>http://www.ugotrade.com/2009/04/04/do-well-by-doing-good-talking-experience-and-design-in-a-mobile-world-with-nathan-freitas-and-david-oliver/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 06:05:18 +0000</pubDate>
		<dc:creator><![CDATA[Tish Shute]]></dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[culture of participation]]></category>
		<category><![CDATA[digital public space]]></category>
		<category><![CDATA[home energy monitors]]></category>
		<category><![CDATA[Instrumenting the World]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[Metarati]]></category>
		<category><![CDATA[mobile meets social]]></category>
		<category><![CDATA[Mobile Phones in Africa]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[new urbanism]]></category>
		<category><![CDATA[Paticipatory Culture]]></category>
		<category><![CDATA[Smart Devices]]></category>
		<category><![CDATA[Smart Planet]]></category>
		<category><![CDATA[ubiquitous computing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Meets World]]></category>
		<category><![CDATA[albany's king geek]]></category>
		<category><![CDATA[andrew hoppin]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[android APIs]]></category>
		<category><![CDATA[android market place]]></category>
		<category><![CDATA[android on HTC]]></category>
		<category><![CDATA[Bre Pettis]]></category>
		<category><![CDATA[Coovents]]></category>
		<category><![CDATA[crowd sourced]]></category>
		<category><![CDATA[david oliver]]></category>
		<category><![CDATA[geo report android]]></category>
		<category><![CDATA[geotagging]]></category>
		<category><![CDATA[government 2.0]]></category>
		<category><![CDATA[greporter]]></category>
		<category><![CDATA[information age volunteerism]]></category>
		<category><![CDATA[inkscape]]></category>
		<category><![CDATA[julian Bleeker]]></category>
		<category><![CDATA[location based services]]></category>
		<category><![CDATA[MeetMoi]]></category>
		<category><![CDATA[Mobile design]]></category>
		<category><![CDATA[mobile user experience design]]></category>
		<category><![CDATA[mobile voter]]></category>
		<category><![CDATA[nathan freitas]]></category>
		<category><![CDATA[NYC Resistor]]></category>
		<category><![CDATA[oliver coady]]></category>
		<category><![CDATA[Oliver+Coady]]></category>
		<category><![CDATA[open intents]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Peek]]></category>
		<category><![CDATA[tech president]]></category>
		<category><![CDATA[the extraordinaries]]></category>
		<category><![CDATA[Thingiverse]]></category>
		<category><![CDATA[viaplace]]></category>
		<category><![CDATA[Volunteerism in the information age]]></category>
		<category><![CDATA[widget based commerce]]></category>
		<category><![CDATA[xtify]]></category>

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		<description><![CDATA[Nathan Freitas holding a Peek with Oliver+Coady partner David Oliver talking to fans at New York Tech Meetup &#8211; Mobile Meets Social Volunteerism and participation in public life seem to come naturally to Nathan Freitas. Nathan is one of the leading innovators/developers in NYC in mobile strategy/design (for more on his Android development read on). [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/nathafreitaswithpeek.jpg"><img class="alignnone size-medium wp-image-3357" title="nathafreitaswithpeek" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/nathafreitaswithpeek-300x199.jpg" alt="nathafreitaswithpeek" width="300" height="199" /></a></p>
<p><em>Nathan Freitas holding a <a href="http://www.getpeek.com/indexb.html" target="_blank">Peek</a> with <a href="http://olivercoady.com/" target="_blank">Oliver+Coady</a> partner David Oliver talking to fans at <a href="http://www.meetup.com/ny-tech/calendar/9466657/" target="_blank">New York Tech Meetup &#8211; Mobile Meets Social</a><br />
</em><br />
Volunteerism and participation in public life seem to come naturally to <a id="chzc" title="Nathan Freitas" href="http://openideals.com/" target="_blank">Nathan Freitas</a>. Nathan is one of the leading innovators/developers in NYC in mobile strategy/design (for more on his Android development read on). And he is much in demand as speaker who shows others how to realize their mobile experience and design dreams (for upcoming speaking engagements see Nathan&#8217;s blog). But also Nathan has spent much of the last ten years working on new ways for causes and non profits to benefit from technology.</p>
<p>Most recently <a id="plcq" title="Nathan has started working part time for the NY Senate under, &quot;Albany's King Geek,&quot;" href="http://www.observer.com/2009/media/albany%E2%80%99s-king-geek" target="_blank">Nathan has started working part time for the NY Senate under, &#8220;Albany&#8217;s King Geek,&#8221;</a> the new CIO Andrew Hoppin:</p>
<p><strong>&#8220;The CIO team is organizing training sessions for senators and their staff on social networking platforms and how to pay attention to online feedback. Last week, they hired mobile specialist <span class="il">Nathan</span> <span class="il">Freitas</span> to create new phone applications that will allow citizens to get government news on the go.&#8221; </strong></p>
<p>Also, Nathan is currently supporting engineer on, <a href="http://www.theextraordinaries.org/" target="_blank">The Extraordinaries</a>, a smart phone application that explores territory &#8220;beyond the flattening tendency of online relationships&#8221; (see <a id="i6qw" title="this list from Andy Oram" href="http://www.praxagora.com/andyo/professional/government_participation_question.html" target="_blank">this list from Andy Oram</a> of the Questions on Government participation).Â  <a href="http://www.theextraordinaries.org/" target="_blank">The Extraordinaries</a> is Ben Rigby and Jacob Colker&#8217;s prize winning projectÂ  &#8211; &#8220;a smartphone application that delivers volunteer opportunities on-demand.&#8221;</p>
<p>Ben&#8217;s post, <a title="Information Age Volunteerism - Open Sourced! Crowdsourced!" href="http://techpresident.com/blog-entry/information-age-volunteerism-open-sourced-crowdsourced" target="_blank">Information Age Volunteerism &#8211; Open Sourced! Crowdsourced!</a> and the extensive comments give a detailed analysis and critique of this brilliant and creative new approach to volunteersim in the information age.</p>
<p>Nathan, in my view, is a great example of how to &#8220;do well by doing good.&#8221; And, I am particularly excited by the work Nathan and his partner in <a id="nwp6" title="Oliver+Coady" href="http://olivercoady.com/">Oliver+Coady,</a> David Oliver, are doing on Android, e.g., Nathan&#8217;s new <a id="jjed" title="gReporter - opensource, geotagging, media capture report client" href="http://openideals.com/greporter/" target="_blank">gReporter &#8211; opensource, geotagging, media capture report client</a> (you can <a id="ycbi" title="download the source here" href="http://github.com/natdefreitas/georeport-android/tree/master">download the source here</a>).</p>
<p>I first met Nathan when I interviewed him about <a id="kx4_" title="Cruxy" href="http://openideals.com/2009/03/11/cruxy/">Cruxy</a> in 2007 (see my post, <a href="http://www.ugotrade.com/2007/05/24/the-mixed-reality-metarati-at-destroy-tv-merging-art-commerce-politics-and-play/" target="_blank">The Mixed Reality Metarati and &#8220;Destroy TV:&#8221;Â  Merging Art, Technology, Politics and Play</a>).Â  Nathan recently announced that <a id="v9nm" title="&quot;the fat lady has just uploaded her last song,&quot;" href="http://openideals.com/2009/03/11/cruxy/">&#8220;the fat lady has just uploaded her last song.&#8221;</a> Cruxy was an innovative distributed music venture Nathan started with Jon Oakes.Â  Although, as Nathan explains, Cruxy &#8220;never really broke through in the way we hoped.&#8221; Nevertheless Cruxy seems to have been a fertile garden for ideas that are coming of age in Oliver-Coady&#8217;s current mobile experience endeavors.Â  As Nathan explains, &#8220;the world, including Apple and iTunes, has shifted to embrace some of the ideals we have always had &#8211; open formats, more ways to distribute and promote online, more avenues for niche content to be discovered and heard.&#8221; Cruxy&#8217;s technology platform, built by the incomparable Will Meyer:<br />
<strong><br />
&#8220;was a great success in my mind, being one of the first to fully embrace Amazonâ€™s cloud and provide a widget-based commerce system that actually worked!&#8221;</strong></p>
<p>Nathan has a new company, Oliver+Coady. But Nathan told me that he feels he is over his &#8220;start up phase.&#8221;</p>
<p><strong>Nathan Freitas:</strong> I am just tired of the term &#8220;startup.&#8221; I&#8217;m more interested in being defined as person than a member of a corporation. Also I am more interested in the ideas of cooperatives, and have been working on this idea (<a id="un1g" title="see here for more on the New York Creative Cooperative" href="http://scratch.openideals.com/index.php/New_York_Creative_Cooperative" target="_blank">see here for more on the New York Creative Cooperative</a> ).</p>
<p><strong>Tish Shute:</strong> You do a high percentage of non profit work. Are you still managing to keep the home fires burning in the economic downturn?</p>
<p><strong>Nathan Freitas:</strong> There is definitely profit to be made in non-profits because even if you only get paid half of what you get for corporate work, it is worth it in terms of fulfillment, ego, respect, and general contribution back to the planet. However, I&#8217;ve also been investing time &amp; energy w/o pay into thinking about how causes can benefit from technology for over ten years. So its not just something you decide to do one day, and suddenly are successful.</p>
<p><strong>Tish Shute:</strong> What are some of the highlights of your non profit work recently?<br />
<strong><br />
Nathan</strong>: Well, <a id="nywz" title="The Extraordinaries" href="http://www.theextraordinaries.org/about.html" target="_blank">The Extraordinaries</a> project is definitely a highlight. It is focused on a whole new approach to volunteering and winning the first prize at the <a href="http://wemedia.com/miami09/" target="_blank">WeMedia Conference</a> for the non-profit tech category was a great validation of the work. I am just a supporting engineer on the effort, which was founded by my good friend Ben Rigby (a longtime non-profit tech guy as well) and Jacob Colker.</p>
<p>Ben wrote this excellent book on mobile tech and organizing, <a id="lrfb" title="Mobilizing Generation 2.0" href="http://www.amazon.com/Mobilizing-Generation-2-0-Practical-Technologies/dp/0470227443" target="_blank">Mobilizing Generation 2.0</a> He&#8217;s done a ton of mobile work with youth voters via his non-profit, <a id="u5yr" title="Mobile Voter" href="http://mobilevoter.org/about.html" target="_blank">Mobile Voter</a>.</p>
<p>The Extraordinaries is really taking all of our joint experience and putting it into a whole new system that is meant to go beyond generic email blasts that just ask you to &#8220;send a fax&#8221; or &#8220;send a link&#8221;. it gives people specific tasks they can accomplish on their phone or in their local area using their phone.</p>
<p><strong>Tish: </strong>Did you do Twitter Vote Report with Ben too?</p>
<p><strong>Nathan:</strong> Oh, no, <a id="rkbs" title="Twitter Vote Report" href="http://twittervotereport.com/" target="_blank">Twitter Vote Report</a> was with a different group of folks&#8230;mostly east coast-based, organized by the <a id="z91u" title="TechPresident.com blog" href="http://techpresident.com/" target="_blank">TechPresident.com blog</a>. But Ben and I worked on SMS efforts for the 2004 election. We sent 40,000 messages out to SEIU labor members and MoveOn members&#8230; really the first time SMS was used in a wide-scale manner to help get out the vote on election day.</p>
<p><strong>Tish:</strong> Do you have a new mobilization project planned?</p>
<p><strong>Nathan:</strong> Its all about The Extraordinaries right now. We&#8217;ve got a big launch coming in June, and are working actively to add more causes that can benefit from volunteers and organizations that have volunteers but don&#8217;t know what to do with them.</p>
<p><strong>Tish:</strong> I was just looking at <a id="mg55" title="your post on Peek" href="http://openideals.com/?s=peek&amp;x=0&amp;y=0" target="_blank">your post on Peek</a> too.</p>
<p><strong>Nathan:</strong> Yeah&#8230; fortunately that is a completelyÂ  &#8220;for profit&#8221; gig.Â  But I like the company a lot, and think their spirit of providing access to email at a very low cost plays well with the non-profit world.</p>
<p><strong>Tish:</strong> So it isn&#8217;t just iphone apps that are paying the bills?</p>
<p><strong>Nathan:</strong> Nope. iPhone is just an aspect. Everyone is so obsessed with it and how to strike it rich quick, but in the greater scheme of things, there is a huge ecosystem of mobility out there for you to find a niche in, if you are looking.</p>
<p><strong>Tish:</strong> Are you able to monetize your work on Android yet?</p>
<p><strong>Nathan:</strong> here and there&#8230; releasing some for pay apps soon, also including &#8220;free&#8221; Android ports in some high-profile iPhone apps we hope to have out soon. Some successful iPhone app developers are looking for people to port their apps to Android, as well.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/georeporter.jpg"><img class="alignnone size-medium wp-image-3358" title="georeporter" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/georeporter-145x300.jpg" alt="georeporter" width="145" height="300" /></a></p>
<p><a id="jjed" title="gReporter - opensource, geotagging, media capture report client" href="http://openideals.com/greporter/" target="_blank">gReporter &#8211; opensource, geotagging, media capture report client</a></p>
<p><strong>Tish: </strong>So what are your hopes for Android development in general and your gReporter app in particular?</p>
<p><strong>Nathan:</strong> I think Android represents right now what Linux on desktops did in 99 or 00Â  Though as we all know, cycles of technology seem to speed up. There is huge interest in it at the academic level and there is also a genuine interest in its use by non-profit/development agencies working around the globe.</p>
<p>You have to jump through hoops to get an unlocked, open iPhone w/o contract. Android provides an alternative solution to this, that acts more like a true platform, and not just a consumer product.</p>
<p><strong>Tish:</strong> At the moment the Android market place is only for free apps right?</p>
<p><strong>Nathan:</strong> No, it now supports paid apps. I just bought one today for $2.99</p>
<p><strong>Tish:</strong> What did you buy?</p>
<p><strong>Nathan:</strong> An app that allows me to turn my G1 phone into a WiFi hotspot sharing my 3G connection to anyone who connects.</p>
<p><strong>Tish:</strong> So what are the most important aspects of Android in your view?</p>
<p><strong>Nathan:</strong> There areÂ  two sites to help demonstrate what is really going on with Android that makes it significant</p>
<p>1) <a id="jr_o" title="Open Intents" href="http://www.openintents.org/en/intentstable" target="_blank">Open Intents</a> &#8211; this is the ecosystem of developers, all creating services and apps that interoperate, share data, and generally build a very rich Microsoft style platform:<br />
except all these are open-source and built by lots of small developers and not one big corporation.</p>
<p>2) <a id="zdqw" title="Android on HTC" href="http://www.androidonhtc.com/" target="_blank">Android on HTC</a> &#8211; this is the home for all the efforts to port Android to pre-existing HTC/XDA mobile phone hardware. You can see the status of ports here: http://wiki.xda-developers.com/index.php?pagename=Android_devicesÂ  Imagine&#8230; taking an old Windows Mobile HTC phone, and then popping in an SD card that reformats it over to Android brand new phone!Â  For much of Asia, India and Africa, there is huge interest in this.</p>
<p><strong>Tish:</strong> Nice! You mentioned earlier that you are thinking of doing SDK for the android sensor API&#8217;s?</p>
<p><strong>Nathan: </strong>That would be part of the geo report app&#8230; expanding it to capture all sensing data and report that when you submit your text, photo or audio report.Â  Right now it just detects your lat and lon, but no reason it couldn&#8217;t also check your compass, altitude and whatever other data the device might offer.</p>
<p><strong>Tish</strong>: So what will your geo report do now?</p>
<p><strong>Nathan:</strong> It allows you to submit a text, photo or audio report, tagged with geo coordinates, timestamp, and basic user info (name, email, home location, etc) to whatever server it is configured to us. it is the latest release of code used for the TwitterVoteReport and InaugurationReport efforts.</p>
<p>There is also just a lot to learn or use from the code itself, which is available at: http://github.com/natdefreitas/georeport-android</p>
<p>Lots of little lessons learned packaged up into a functioning application</p>
<p><strong>Tish:</strong> How many sensor APIs does android have?</p>
<p><strong>Nathan</strong>: http://developer.android.com/reference/android/hardware/SensorManager.html</p>
<p>int SENSOR_ACCELEROMETER A constant describing an accelerometer.<br />
int SENSOR_ALL A constant that includes all sensors<br />
int SENSOR_DELAY_FASTEST get sensor data as fast as possible<br />
int SENSOR_DELAY_GAME rate suitable for games<br />
int SENSOR_DELAY_NORMAL rate (default) suitable for screen orientation changes<br />
int SENSOR_DELAY_UI rate suitable for the user interface<br />
int SENSOR_LIGHT A constant describing an ambient light sensor Only the first value is defined for this sensor and it contains the ambient light measure in lux.<br />
int SENSOR_MAGNETIC_FIELD A constant describing a magnetic sensor See SensorListener for more details.<br />
int SENSOR_MAX Largest sensor ID<br />
int SENSOR_MIN Smallest sensor ID<br />
int SENSOR_ORIENTATION A constant describing an orientation sensor.<br />
int SENSOR_ORIENTATION_RAW A constant describing an orientation sensor.<br />
int SENSOR_PROXIMITY A constant describing a proximity sensor Only the first value is defined for this sensor and it contains the distance between the sensor and the object in meters (m)<br />
int SENSOR_STATUS_ACCURACY_HIGH This sensor is reporting data with maximum accuracy<br />
int SENSOR_STATUS_ACCURACY_LOW This sensor is reporting data with low accuracy, calibration with the environment is needed<br />
int SENSOR_STATUS_ACCURACY_MEDIUM This sensor is reporting data with an average level of accuracy, calibration with the environment may improve the readings<br />
int SENSOR_STATUS_UNRELIABLE The values returned by this sensor cannot be trusted, calibration is needed or the environment doesn&#8217;t allow readings<br />
int SENSOR_TEMPERATURE A constant describing a temperature sensor Only the first value is defined for this sensor and it contains the ambient temperature in degree centigrade.<br />
int SENSOR_TRICORDER A constant describing a Tricorder When this sensor is available and enabled, the device can be used as a fully functional Tricorder.<br />
float STANDARD_GRAVITY<br />
with a few easter eggs as well<br />
GRAVITY_DEATH_STAR_I<br />
SENSOR_TRICORDER<br />
 <img src="http://www.ugotrade.com/wordpress/wp-includes/images/smilies/icon_wink.gif" alt=";)" class="wp-smiley" /> </p>
<p><strong>Nathan</strong>: They are all in the API however, there isn&#8217;t hardware to support all of them yet&#8230; for instance TEMPERATURE is not yet supported<br />
nor is LIGHT.<br />
<strong><br />
Tish:</strong> and errr what is gravity_deathstar</p>
<p><strong>Nathan: </strong>It is a value representing the fictional gravity on the Death Star from Star Wars &#8211; geek humour<br />
<strong><br />
Tish: </strong>That makes me think of <a id="t8:v" title="this great essay by Julian Bleeker, Design Fiction: A Short Essay on Design Science, Fact and Fiction" href="http://www.nearfuturelaboratory.com/2009/03/17/design-fiction-a-short-essay-on-design-science-fact-and-fiction/" target="_blank">this great essay by Julian Bleeker, Design Fiction: A Short Essay on Design Science, Fact and Fiction</a>:</p>
<p><strong>&#8220;When you trace the knots that link science, fact and fiction you see the fascinating crosstalk between and amongst ideas and their materialization. In the tracing you see the simultaneous knowledge-making activities, speculating and pondering and realizing that things are made only by force of the imagination. In the midst of the tangle, one begins to see that fact and fiction are productively indistinguishable.<em>&#8220;</em></strong><em><br />
</em><br />
Picture below is Nathan playing his dream ukulele &#8211; designed using the free, open-source <a href="http://www.inkscape.org/">Inkscape</a> vector drawing tool (see his <a href="http://www.thingiverse.com/thing:299">open-source Ukulele plans here)</a><br />
See <a id="dqj2" title="Nathan's blog for the whole story" href="http://openideals.com/2009/03/27/open-source-ukulele-proto-uno-lazzzzored-ftw/" target="_blank">Nathan&#8217;s blog for the whole story</a> of how the Flying V Rockinâ€™ Ukulele Design he posted to <a href="http://thingiverse.com/">Thingiverse</a> a few weeks ago, after being inspired by <a href="http://twitter.com/bre">Bre Pettisâ€™</a> talk at ROFLThang materialized at theÂ  <a href="http://nycresistor.com/">NYC Resistor</a> &#8220;amazing workshop laboratory in Brooklyn where they let anyone come over and hang out at, to learn how to make, build and fabricate pretty much anything. They also have a <a href="http://www.nycresistor.com/laser/">laser</a> (aka â€œLAAAZZZOOORâ€) which you can think of as an automagic thing cutter-outer!&#8221;</p>
<p>so this&#8230;.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/lazoorukele.jpg"><img class="alignnone size-medium wp-image-3359" title="lazoorukele" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/lazoorukele-300x164.jpg" alt="lazoorukele" width="300" height="164" /></a></p>
<p>became this &#8230;</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/nathanfreitasplayingukele.jpg"><img class="alignnone size-full wp-image-3360" title="nathanfreitasplayingukele" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/nathanfreitasplayingukele.jpg" alt="nathanfreitasplayingukele" width="240" height="180" /></a></p>
<p>Nathan and David presented <a id="oofs" title="Coovents" href="http://www.coovents.com/" target="_blank">Coovents</a> at NYTM &#8211; Mobile Meets Social. They had a large group of questioners surrounding them (see picture below).Â Â  I talked to David after the presentation.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/new-yorktechmeetup.jpg"><img class="alignnone size-medium wp-image-3361" title="new-yorktechmeetup" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/new-yorktechmeetup-300x199.jpg" alt="new-yorktechmeetup" width="300" height="199" /></a></p>
<p>David Oliver was a software architect, user experience designer and product manager in the areas of mobile/wireless and electronic payment at IBM for over a decade.Â  Most recently, he lead the effort to productize a mobile client for IBM&#8217;s Lotus Connections enterprise social networking suite.Â  As a software architect, David was often technical lead for IBM&#8217;s business partner relationships with mobile device manufacturers.Â  Prior to IBM, David was co-founder of the Internet&#8217;s ï¬rst &#8220;micropayments&#8221; company, Clickshare.</p>
<p><a href="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/david-oliver.jpg"><img class="alignnone size-medium wp-image-3362" title="david-oliver" src="http://www.ugotrade.com/wordpress/wp-content/uploads/2009/04/david-oliver-227x300.jpg" alt="david-oliver" width="227" height="300" /></a></p>
<h3>Talking with David Oliver</h3>
<p><strong>Tish Shute: </strong>How are smart phones are causing us to rethink what networked online relationships are all about.</p>
<p><strong>David Oliver: </strong>You know these [mobile] devices are .. there&#8217;s a long time we tried to pitch that we&#8217;re going to treat them like they&#8217;re PC&#8217;s, or they&#8217;re just like anything else. But they&#8217;re really not. It may be the same coding style but the way you think about using them is entirely different. And the way you think about your program. so if you use html, java and that kind of stuff, yes it&#8217;s same code type but the way you think about it is entirely different. And to me these little devices make what you said [<em><strong>relationships</strong></em> <em><strong>inherently about who YOU are, WHERE you are, WHAT you are doing, WHAT is around you, etc.</strong></em>] a lot more possible than a PC. because in a PC you almost have to sit in front of it and like it controls you. But the device is so little and there&#8217;s almost no user interface by comparison. You got to be very smart how you build something so that it&#8217;s almost invisible. And of course that&#8217;s the beauty of the iphone, Apple will tell you. The idea of ubiquitous computing. Ubiquitous what? Am I really computing? I don&#8217;t feel like I&#8217;m computing. I feel like I&#8217;m interacting or something.</p>
<p>I think twitter is very cool. The real way it&#8217;s cool is that there&#8217;s no required client. You can access Twitter any way you want.Â  You can imagine other ways to use it. Tweet Deck happens to be a nice for now. What I like about Twitter is, if you give it a tiny bit of thought, the Twitter network&#8217;s complete white noise, just like the internet itself. If you put a probe on the internet it&#8217;s all white noise, it&#8217;s all unordered packets. It makes no sense. So it&#8217;s cool that Twitter is at the level of little bitty conversations, but collectively all white noise. Totally meaningless white noise.Â  There&#8217;s some neat things going on, but I think we haven&#8217;t seen barely the first of what you can do with Twitter.</p>
<p>The way I see it is it&#8217;s like instant messaging where you don&#8217;t instant message to someone you instant message to the network and there are listeners. So normally in the old world of IM like AOL IM I would say Tish let&#8217;s talk and I kind of like grab you. Then it&#8217;s a narrow pipe you to me. You can add a few people in and make a little group, and that makes a bit of a closed network. But with twitter you just like talk into the air as if I were standing over there and you had a twitter client here, we could have the same interview. Because I would be watching you OH I see Tish&#8217;s question. I&#8217;d be over there talkingÂ  and you&#8217;d be picking me up over here. I&#8217;ts like you&#8217;re talking into white noise, like at this bar. You choose to hear me, this guy is not choosing to hear me right now.</p>
<p><strong>Tish Shute:</strong> So what does Android bring to the party?</p>
<p><strong>David Oliver:</strong> They have the notion that you have a telephone platform that&#8217;s open, and that everybody can use. And it&#8217;s got a variety of sensor data &#8211; not just location but also accelerometer and compass and more.Â  So in theory you can almost broadcast that data. It&#8217;s connected to a network. It&#8217;s easy, open API&#8217;s to get at that data. But the question is who are you going to broadcast it to or who are you sending it to. What are they going to do with it? How are you going to control it, and make sure people don&#8217;t misuse it? As you heard with the services tonight, there&#8217;s a central kind of service necessary to filter and rebroadcast that stuff back out to places that need it, or can use it, or you want to have use it. I think the mobile device is only one piece of this. Nat and I always talk about well we do mobile applications but a portion of it is on the server. And coordinating with the people or the group or the central resource that brings all this data together.</p>
<p><strong>Tish Shute: </strong>There seems to be a lot of new location based services &#8211; platforms to aggregate location based data being developed (e.g. <a id="lm5o" title="xtify" href="http://www.xtify.com/" target="_blank">xtify</a> and <a id="algg" title="viaplace" href="http://www.viaplace.com/" target="_blank">viaplace</a>). What do you think about the direction this development is going in?</p>
<p><strong>David Oliver:</strong> It&#8217;s not conventional wisdom but it&#8217;s one of these things where when a crowd of people does something, and that means people themselves are the service providers,Â  when they all get together the net effect is greater that the individual effect would be. Pooling together makes more sense than doing it individually. Its a little bit like an advanced version of you have to have a password for every single site and you manage your passwords. Location is the same way. If you had to give every single website that you enjoyed your location data or tell them how to get it, what a huge pain. So they&#8217;re offering a way to do that in a more general sense. There are humongous privacy issues though. Just like passwords. Would you really trust a place that held all your passwords centrally?</p>
<p>Even with the most basic level of calling. Now that you can call from anywhere. Largely people are getting into a mode where their mobile phone is them. It&#8217;s always with them. That&#8217;s how you reach me. Forget the home phone, the work phone it&#8217;s just a mobile phone. You have an address attached to you, an address I can reach you at that&#8217;s location independent. So there some beauty in that and it&#8217;s very freeing. It makes your location unimportant, you can call me anywhere. You can text me anywhere, message me anywhere. You can be anonymous. My son told me something recently. &#8220;I love going to New York City because I can just walk around and nobody knows me. I&#8217;m completely anonymous. That&#8217;s the coolest thing&#8221;, he says. At one level that is a good thing and a lot of good things can happen that way. But this new thing is sort of the flip side where everybody knows your location. And we haven&#8217;t figured out if that&#8217;s a good thing yet. But we&#8217;re in the throes of that whole changeover happening. And we&#8217;ll see. There&#8217;ll be some misuse. I&#8217;m not an advertising guy, so the fact that everything&#8217;s got to be ad supported makes it potentially very creepy and very dangerous. So we&#8217;ll see how that evolves.</p>
<p>Is there any model where you can go &#8220;Oh this is just like &#8216;S&#8217;&#8221;? I don&#8217;t see where that&#8217;s possible. It&#8217;s a new world. Where you&#8217;re exposed all the time, potentially. And how do you figure out either as an individual or a larger group, society or whatever, when that works and when that doesn&#8217;t. And you know there&#8217;s going to be some mis-steps probably. But the tangibility creates some of these interesting opportunities, there are just some amazing things that could happen, really, really good things. But we&#8217;re not going to get there in one step.</p>
<p>One of the things that was really a killer for privacy and a killer for in some ways the internet, was during the dot com bust. Prior to the bust, there were web sites that you&#8217;d given your name and email, and they said &#8220;we promise to preserve this privacy.&#8221; But as soon as those companies went bankrupt, their email list was gold. It was value. And a bankruptcy judge, in a court in Delaware, created a legal basis to sell that data. Those things that were formerly private were no longer private &#8211; &#8220;no no no that&#8217;s got value. I&#8217;m going to sell it so the shareholders get their money.&#8221; So all these web sites who had lists of user names that they promised were private, became public information. That was one of the biggest blows to privacy in the history of the internet. That&#8217;s going to happen again and again. Like if <a href="http://www.meetmoi.com/welcome" target="_blank">MeetMoi</a> goes out of business the likelihood is all your shit&#8217;s going to get sold. I&#8217;m sorry it&#8217;s all going to be sold. It&#8217;s all a big joke. And that&#8217;s why central services are horrid, and I don&#8217;t like anything about a central service.</p>
<p>There are some pragmatic things about the way routing on networks actually works and the fact that the internet has gotten very centralized itself. The core ideas of the early internet which were essentially a survivable telecommunications network, remember it was the defense department that did the original internet? So the original idea of the original internet was survivability. The Russians could bomb the daylights out of the United States, territorial U.S. and we would still have a survivable network. That was the idea. And therefore all the nodes were dispersed and did not count on each other, and could reroute. Well now one company UUNET or whatever they are they own the whole thing. And you can look up all their locations on some internet database. 18 well placed bombs and the whole internet goes down. That&#8217;s what happens over time.</p>
<p>Well the whole cloud thing is also kind of a myth. It&#8217;s a very neat sounding term, and some aspects of it are different and new. Nate and I do a lot of cloud computing, it&#8217;s all on Amazon.</p>
<p>But we&#8217;ve always had that. That&#8217;s called time sharing. Strictly speaking it&#8217;s a thin contractual accompanied by a much much much easier application programming interface. That&#8217;s what cloud computing is. It&#8217;s a very skinny contract. Timeshare was aÂ  huge contract. Literally it&#8217;s legal and a little bit of API ease. It&#8217;s just timesharing. But at Amazon and the other ones too, you&#8217;re not responsible for your node going down. If it goes down, they push it somewhere else automatically. Your disk goes down. You&#8217;re not responsible for backing up your disk, it&#8217;s already on 14 copies on 8 continents. They do that. So it&#8217;s a higher level of service. Nate and I have this thing called slice host. And we&#8217;ll probably build some services on it, and if they get popular, it&#8217;s like a vending machine. You just drop in a dime, they give you another slice. No contract at all. It is growth and learning about old ideas. Like this whole idea of software as a service. The company called ADP Automatic Data Processing, who basically in short do payroll for everybody. It&#8217;s software as a service. It&#8217;s been going on since 1952 or something. It&#8217;s more like a reconception using modern tools. It&#8217;s like virtual worlds are a different thing. That&#8217;s a whole different beast.</p>
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