UgoTrade

ARE is now AWE – Augmented World Expo!

I’m really excited that we opened a call for proposals today for Augmented World Expo (registration opens February!).  Our edgy conference on augmented reality has morphed into the world’s first Expo about the augmented world.  If you loved ARE you are going to find Augmented World Expo the most important event of 2013, and if you […]

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Games, Goggles, and Going Hollywood…How AR is Changing the Entertainment Landscape: Talking with Brian Selzer, Ogmento

Picture on the left Mirrorshades, picture on the right a Metroid Hud. “Augmented Reality is like a Philip K Dick novel torn off its paperback rack and blasted out of iPhones,” Bruce Sterling in Beyond the Beyond “a techno visionary dream come true – those are rare, really rare, you have to be patient,  it’s […]

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Composing Reality and Bringing Games into Life: Talking with Ori Inbar about Mobile Augmented Reality

Recently, I talked to Ori Inbar (above), formerly senior vice- president at SAP.  Ori is on a mission to make augmented reality commercially successful not in 5, 10, or 15 years, but now. Ori is the founder of Pookatak Games – a video game company, “with a vision to upgrade the way people experience the […]

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