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Google Street View Hacking

This Google Street View Hack (via @timoreilly) will get my nomination for a Hacking the World Award this year, if there is such an award.

A parade (the screenshot opening this post), a marathon, a mad-scientists laboratory, a sword fight, and more (see The Infonaut Blog) were staged all along the route of the Google Street View truck by artists Robin Hewlett and Ben Kinsley working in conjunction with the local community and Google Street View.

The Google Street View Hack suggests at a myriad of possibilities for anyone with their eye on the prize for a great world hack for 2009.  In my mind’s eye, I imagine the Google Street View truck’s trek across the planet triggering local environmental street action carnivals wherever it goes.

Local energy conservationists, “passive house” architects, retrofitters, could turn the arrival of  Google Street View into an occasion to create projects for a sustainable future - a traveling StreetCamp (see my post on HomeCamp ‘08 here).  As Google Street View intends, surely, to go everywhere,  this would be a global hack for sustainable living that crossed the bounds of the physical and the virtual.  And the vast public record of Google Street View would became a generative engine and global resource for sustainable living.

Working together on the noble aim of sustainable living

- this is my (and many other people’s) big theme for 2009.

A Hacking the World award should also go to  Pachube - “patching the planet” - for demonstrating that instrumenting the world is not merely a Sci Fi  fantasy anymore.  By facilitating “interaction between remote environments, both physical and virtual,”  Pachube demonstrates (see diagram here) how we have only just begun to dip our toes into the many new opportunities we have to work together to save energy, rethink our culture of consumption, and to reboot our failing economy under a new sustainable operating system.

Energy awareness unlike the glut of information we have in entertainment and games suffers from a dearth of information. We really have very little idea about what we are consuming and the waste we are producing.  So more Hacking the World Awards should go to projects like AMEE - creating the world’s energy meter, and Wattzon - your personal energy meter, for giving us new ways to understand and work with energy data.

Many people and organizations, given the information, will change their behaviours. But the cultural changes necessary for sustainable living are deep and old habits die hard (see this disturbing report on the recent return to SUV buying in November as soon as gas prices fell!).

A  Small Community of Volunteers Can Bring Change on a Global Scale

Picture above by Benjamin Ellis, “HomeCamp - The Throng,” from his Flickr stream.

One of my favorite “instrumenting the world” projects to date and another top contender for a Hacking the World Award is HomeCamp ‘08 (see my previous post).  HomeCamp brings together a community of creators and enthusiasts of  “smart stuff,” creating a wikiculture for the noble cause of sustainable living.

The key to whether “instrumenting the world” empowers people and changes our lives for the better will be the capacity our systems of instrumentation have for what Jonathan Zittrain in “The Future of the Internet: And How To Stop It:,” defines as generativity, i.e.:  “the system’s capacity to produce unanticipated change through unfiltered contributions from broad and varied audiences” ( Zittrain, 2008).

Generativity is the “secret sauce” that makes the difference between, for example, Wikipedia and its all but forgotten predecessor - the “written by experts” Nupedia.

Jonathan Zittrain writes:

Wikipedia stands for more than the ability of people to craft their own knowledge and culture.  It stands for the idea that people of diverse backgrounds can work together on a common project with, whatever its other weaknesses, a noble aim - bringing such knowledge to the world. (p.147)

At Web 2.0 Summit, Jonathan Hochman (Known as Jehochman on Wikipedia), shared with me his insider perspective as a Wikipedia administrator. The full interview with Jonathan is later in this post.

Jonathan comments on the role of wikiculture in sustainable living:

“Sustainable Living requires everything to become more efficient. Incentives need to line up with conservation priorities. This requires a radical change to the way we govern ourselves. Command economies, whether commanded by politicians or capital, lead to huge inefficiencies.”

And surely, if we have learned anything in 2008, we have learned that very bad things happen when the complex systems of modern life are left in the hands of a few people motivated solely by the urge to make profit.

Hacking Design and Planning Processes for Real Estate and Transportation with Virtual Worlds

This great machinima by Azwaldo Vilotta shows the progress so far on the Wikitecture 4.0 project, ‘Re-Inventing the Virtual Classroom’ for the University of Alabama.

Though still a niche market Virtual Worlds are growing at a steady pace.  As I mentioned in my previous post, energy hungry avatars themselves will be a target for optimization in 2009.  But as my personal power usage breakdown from Wattzon shows, cutting down the amount of flying I do in 2009 would be far more effective in reducing my carbon footprint than deciding not to log into Virtual Worlds!

Note: Read Write Web’s recent post, “Report Enterprise Virtual Worlds More Effective Than Web Conferencing.  Also check out Web.Alive, and Immersive WorkSpaces and Dusan Writer’s post on “ThinkBalm,The Immersive Internet and Collaborative culture,”

My friend Melanie Swan points out in her Top Ten Computing Trends for 2009, that Virtual Worlds not only have the power of the 3 Cs (communication, collaboration and commerce) but they are fast expanding into rapid prototyping, simulation and data visualization.

My Hacking the World, 2008, Awards for Virtual World innovation would go to three potentially world changing projects for sustainable living:

1) Studio Wikitecture, (see “Reinventing the Virtual Classroom” for The University of Alabama).

2) Oliver Goh’s work on “The Path to Sustainable Real Estate.”

3) Encitra, a company recently co-founded by Crista Lopes and Christer Lindstrom focused on improving urban planning processes, starting with transportation, using virtual worlds (see my previous post here for more).

The latter two projects are being developed in OpenSim - the open source project that should also get a Hacking The World Award for creating an open modular architecture for virtual worlds that is unleashing all these new possibilites for integrating physical and virtual worlds.

The 2008 code contributions to OpenSim of special note re world hacking are Crista Lopes’ OpenSim Hypergrid - see Justin CC’s blog for full details on “What is the hypergrid?,” and David Levine’s work (IBM), in collaboration with Linden Lab (see Architecture Working Group), on interoperability (see my earlier post here).

Both these projects expand the frontiers of interoperability for virtual worlds although they “slice the probem from different ends,” as David Levine put it.  The emphasis in the LL/IBM approach is on security so assets are not moving yet.  In Crista’s solution you can have assets but the security issues are not addressed yet. But this work is vital to expanding the usefulness of virtual worlds and both projects should get Hacking the World Awards IMHO.

I asked Jon Brouchoud (full interview upcoming) what he thought were Studio Wikitecture’s most important successes to date:

“I think the greatest success has been in proving, on some level, that everyone has important knowledge that can inform and improve the design of a building, not just architects.  If we can continue building on that success, I hope we can eventually start to hack the traditional design process, and find ways to harness the wealth of knowledge held by the general public, instead of ignoring or avoiding it, as is most often the case.”

Harnessing the “Smart Stuff” to the Noble Cause of Sustainable Living

Robert Scoble’s, The Interview of the Year: Tim O’Reilly, is not to be missed. Tim O’Reilly discusses the key trends for 2009 that are bubbling up at O’Reilly Media.  And, Yes, Tim O’Reilly, as the guru of Hacking the World, gets the “Distinguished Thinker - Hacking The World Award of 2008!”

Tim O’Reilly’s trend list includes:

1) big data- vast peer produced data bases in the cloud accessible by mobile devices

2) “smart stuff” - sensors and robotics and hacking on stuff for fun and not for profit

3) Green Tech

4) Advances in Biological/Life Sciences.

And, in Robert Scoble’s interview, there is a nice titbit of history re his attendance of early Foo Camps.  Foo Camp is the wiki of O’Reilly conferences and a lineage holder to my favorite Hacking the World event of 2008, HomeCamp ‘08.

But what will be the “secret sauce” for these big ideas  - the generative engines that harness to the noble cause of sustainable living these vast peer produced data bases and all the creative “smart stuff” hackers across the globe are creating?  What will motivate the mass adoption of Green Tech and sustainable living?

What can Wikipedia teach us about how generative systems and bottom up approaches can change the world?

Jimmy Wales (interview coming soon!)  writes in his recent personal appeal for support for Wikipedia.

At its core, Wikipedia is driven by a global community of more than 150,000 volunteers - all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million articles in 265 languages. More than 275 million people come to our website every month to access information, free of charge and free of advertising.

To answer questions on a how to create a successful wikiculture for sustainable living, an insider’s view of Wikipedia may be a good place to start.

Interview With Jonathan Hochman on Wikipedia.

The picture on the left is from the Wikipedia article, Gamma-ray Burst, that Jonathan Hochman is currently working on.  It is a drawing of a massive star collapsing to form a black hole. Energy released as jets along the axis of rotation forms a gamma-ray burst. Credit: Nicolle Rager Fuller/NSF

The picture on the right, Jonathan at Web 2.0 Summit, is taken by me. Jonathan was part of the, Defending Web 2.0 from Virtual Blight, panel.

Known as Jehochman on Wikipedia, he serves as an administrator and as a leader in addressing online harassment, disruption and sock puppetry. He is also the founder of Hochman Consultants, an Internet marketing consultancy, and the director of Search Engine Marketing New England, a regional conference series.

Tish: Second Life and Wikipedia are the two great experiments in collaborative co-creation what do they have to teach us about the future of the internet?

Jonathan: Yes, Wikipedia and Second Life are key social spaces.  Some people have been seeing Second Life as the beginning of Web 3.0 - a wrap around environment where you can almost experience another life. Wikipedia is sort of another example of this.

All the problems that exist in the real world are mirrored right into that little universe.  For example, the Armenians and the Turks are at each others throats and the Japanese and the Koreans are going at it, the Palestinians and the Israelis, and the “Troubles”  … all the conflicts are imported into Wikipedia.  People are fighting over the content of these articles. They want to have it their way because these are first ranked in Google and they have a big impact in public opinion.

There was a huge fight on the waterboarding article a while back. Some guys from Little Green Footballs - they are a very conservative reactionary type of media. They are trying to change the article to say that water boarding might not be torture - change it to say it is probably not so bad.  Crazy stuff. They were trying to water it down.  And it is very clear, from every source out there, that waterboarding is torture.  We did a study and there are 115 sources that say waterboarding is torture. You simulate drowning - you simulate killing someone - that is a violation of the Geneva Convention and everything else. People were fighting, fighting, fighting!

One of the things I did was to try and clear people out who were being disruptive.  We actually had to go to arbitration over that article. It is like the supreme court of Wikipedia. There is a panel of 15 arbitrators.  They hear the case. There is evidence, arguments and decisions. It is really like a simulated law suit. You get all the experience of a simulated law suit with the real threat that you could be banned. If they don’t like what you are doing they can actually ban you or restrict you from topics.

So it is really fascinating how this social space Wikipedia becomes a very real platform though it is in a virtual world for real world disputes.  Most disputes are over the definition of things.  If you have a you suit most disputes are about how things are defined. And Wikipedia has become the defacto definition of things in the real world.  People want to know what are “The Troubles.”  If you go to Wikipedia you find out  The Troubles are a dispute over Northern Ireland.  What the article says has a profound impact on public opinion.

Tish: So who is on the court of Wikipedia?

Jonathan: They are volunteers. these people work two or three hours a day to run this court.  There are all kinds of projects.  There is a WikiProject Spam which has people who can write computer programs to statistically analyze Wikipedia projects - not only Wikipedia. But all of them are looking at the links and reporting them and banning those people who are abusing or gaming the system.

Tish: You were on the Stopping Virtual Blight Panel at Web 2.0 Summit - what are the most important things to think about on this topic?

Jonathan: Yes we were talking about how to defend the web against virtual blight. The thing I find interesting about Wikipedia is that because it is the eighth largest web site and possibly the second largest web site comprised of user generated content after YouTube. The problems that exist in Wikipedia are larger and more detailed than any other site.  For whatever problem someone has for their social media site or their Web 2.0 site these problems already exist in Wikipedia and the solutions are there and they are transparent. You can actually see the history of what’s been done.

If there is, for example, a problem on Digg - some problem with sock puppetry or vote stacking - it happens, it goes away.  You don’t get full disclosure.  With Wikipedia you can actually go in and look at a dispute and watch it unfold.  You can watch the arbitration cases that are filed, the arguments, the decisions, the logic, the rationale.  You can see the successes and the failures and the different things people have tried to control blight. For example, we tried to resolve this dispute one way but it was a disaster, so we have tried something else and that worked.

Wikipedia is a large laboratory for social media. Wikipedia and the large universe around it Wiki and WikiMedia projects that individuals, enterprises and put together like Commons.  Wikimedia Commons is a repository of publicly licensed images that anyone can take and reuse. They have sound and they have video, and all of this stuff is being stitched together now.

So if you go to the article on Obama  you can probably now hear his acceptance speech because that is public domain - its been stitched into the article.  If you go to the article on Richard Nixon - his resignation speech - you may even hear his conversation with the astronauts when they landed on the moon.  So this becomes a giant repository of all our culture and knowledge.  When I design a website, a lot of times I go to Commons to find images I use for free.  I don’t want to pay for an image I can get for free. 

Tish: And the Commons images get contextualized in Wikipedia too.

Jonathan: Some of these articles are fascinatingly detailed. If you want a quick summary of the Dr. Strangelove, the article is fantastic.  It is enjoyable, a pleasure to read.  I was reading about S.A. Andree’s North Pole balloon expedition of 1897. Some guys from Sweden decided to fly a balloon over the North pole.  They managed to get aloft then they flew over the icepack for 24 hrs then they crashed.

They unloaded their stuff and hiked back across the ice toward the island they had launched from. They ended up being on the ice pack for three months before they finally holed up in an ice cave and starved to death.  There weren’t found until thirty years later!  There was a camera with these guys and the frozen pictures taken 30 yrs earlier.  They developed the film and those pictures are now on Wikipedia.  It is just a fascinating thing!

Tish: Do you see real time collaboration beginning to play more of a role in Wikipedia - whether virtual worlds or just voice/IM — how could real time collaboration change the wikipedia editing process?

Jonathan:  The Presidential candidate articles were being edited very rapidly yesterday. There are certain real time problems.  Some of the more interesting problems are when you get two administrators who “get into it.” One administrator says I am blocking this user and the other one says I am unblocking him, and the other one “NO I am blocking him!” And so on…… And everyone says, “Stop fighting. You are not allowed to do that!” And they both get their powers stripped. People do get very heated over the silliest things. Wikipedia does have some mailing lists attached and there are some IRC channels. So there are some real time elements.

Tish: What is the role of avatars in Wikipedia?

Jonathan: In Wikipedia you have a user page and many users are anonymous.  They create an avatar and they personalize it and show themselves in ways they want to show themselves through an avatar. In many ways it is a lot like Second Life.

Some users have created second accounts - or a humerous second account. Bishzilla - a Swedish lady who is in tremendous command of the English language and has a razor sharp wit.  She has created this secondary account - almost like in a baby language.  Her avatar is a dinosaur that is not very bright that goes around frying people. Bizarre what people do! People may be editing a topic like an interest they have - e.g. Pokemon that they don’t want associated with their professional avatar. Or people may be editing a topic about hot political issues.  There have actually been some death threats issued to people over stuff they have been putting into the encyclopedia.

Tish: So avatars are important in Wikipedia.

Jonathan: Absolutely because people may be going in and editing articles that they may not want their friends and family to know they are editing.  One editor may say to another, “Stop putting stuff in or I will come and kill you!” Well then we have to ban them.  We have to call the police.

Tish: Can you build reputations on multiple avatars?

Jonathan: You are allowed to use multiple avatars as long as they don’t cross paths.  You can’t have two avatars editing in the same area beacuse you are going to be giving yourself double weight commenting on a discussion.


Tish: How do you know when this is happening?

Jonathan: You can watch the style of a users editing.  You have to watch behavior.  And if you have enough evidence through behavior that suggests accounts are controlled by one person you can go and request a technical check.

There are some uses who are called Checkusers who are able to access information desired from the server logs and check the technical characteristics of these accounts to see if they are using the same IP address.

Tish: So if you want to understand avatar interaction on the web it helps to understand Wikipedia.

Jonathan: Yes it is a fantastic way to understand how avatars work in some aspects, and also how to deal with community dynamics.  We have some very strong willed people - people in their 40s, 50s, and 60s - who are very successful in business.  They have plenty of money and spare time and they are doing this as a hobby. And some of these people can really butt heads.  You can have a problem when you have an editor who has been writing fantastic articles but also happens to be rude and chew other people out and tell them to f**k off if they are not behaving. What do you do?

Tish: Sounds a bit like Second Life!

Jonathan: The person is a great contributor to the community but they are telling noobies to f**k off, so you can’t allow that.

What do you do?  Vested contributors are a major problem to some of these sites. They are vested in the community but they start misbehaving. You can’t block them, because if you block them there is a huge upsroar from all their friends and it causes a cataclysm.  It requires very careful diplomacy to deal with some of these situations.

Tish: How many Wikipedia volunteers are there now?

Jonathan: Think of a Venn Diagram - a big circle. The total number of contributors are about one million different people that contribute.  But there are probably about 5,000 active editors  that are consistently and regularly contributing.  And within that kernel there are fifteen hundred people that have administrator access and probably only eight hundred of them are active.  People have a natural life span with the community.  People come an typically stay for 6 months to 3 years.  Usually after that they become bored, disillusioned or get into a conflict with someone.  There is a natural tendency for people to stay for a while and move on. Some people stay longer, a few, but the majority will move on at some point.  So it is a lot of fresh faces moving in.

Tish: What lessons of trust does Wkipedia have to teach us about new projects like AMEE that aims to aggregate the world’s energy data?

Jonathan: Well you have to know who is releasing the data. Who is creating the data? The beauty of Wikipedia is that you have an edit history so you can see exactly who has done what.  So you can judge whether this person is trustworthy or not.  That’s a huge problem on the web today.  We don’t have enough identification information.  When you see a web page you don’t necessarily know when that page was created and by whom, or how many revisions it has had.  Sometimes you can glean information by checking it.  If you see typos and errors you may decide that that page probably didn’t receive as much attention as it should have, and probably it is not that good.

Typos are an interesting thing.  People always try to figure out how Google ranks web pages. Matt Cutts was here from Google today.  And he was talking about spam.  But Matt also did a blog post about how he was in an airport once, and how he has a policy - when you are reading a document as soon as you come to the first error just stop because if the author hasn’t taken the care to make everything correct, you don’t need to read it. So he was in the airport, there was a sign, he came to a typo and stopped reading it. Somehow he got in trouble for not reading the sign and not having the information.  But it is interesting to think whether Goggle is looking for for typos, misspellings, broken links and using that as a signal of quality to rank pages.

Tish: Aaaagh typos might bring down your page rank!!!  That certainly is a scary thought for a blogger like me who likes to write impossibly long posts that are hard to check………

“Smart Planet: Andy Stanford-Clark’s time has really come. His career of work in lightweight brokers and sensors is now going to pay off,” twittered James Governor (@monkchips), Redmonk, recently.

The picture opening this post (from Andy Piper’s Flickr stream} was taken during Andy Stanford-Clark’s talk at The Inaugural HomeCamp (for more photos see Flickr “homecamp08″).

HomeCamp ‘08 was organized by Chris Dalby and Dale Lane and sponsored by Current Cost and Redmonk. A video of Andy Stanford-Clark’s talk, by Andy Piper, is up on Viddler. Also see Andy Piper’s post abut CurrentCost meters and most recently about running his CurrentCost meter’s graphs on his iphone.

Ambient displays were a hot topic at HomeCamp see here and here for some good examples.

I first wrote about IBM Master Inventor Andy Stanford-Clark’s Home Automation project June of 2007.  At that time relatively few people were playing with home monitoring. But now the lynch pin of Andy’s work - MQTT and RSMB - Really Small Message Broker, is available free on IBM AlphaWorks for anyone to download and play with.

This puts a key tool into the hands of developers and mashup artists ready to explore the possibilities of home automation as a generative technology that can bring the power of participatory culture to the urgent task of creating sustainable living.  Andy points out:

“Lots of people can start playing with home energy monitoring, social aspects of the data sharing, home automation, ambient displays, etc. The powerful thing about messaging middleware like MQTT, is that you don’t have to worry about how to get the messages from A to B: you can focus on how to capture the data, and what to do with it when it gets to the other end.”

The full interview, that I did with Andy last week, is later in this post.

Also recently, I did an interview with Gavin Starks, founder of AMEE. As a neutral data aggregation platform, “AMEE’s vision is to enable the measurement of the “Carbon Footprint” of everything on Earth.”  A press release last week announced that a “collaboration between O’Reilly Alphatech Ventures (OATV), Union Square Ventures (USV) and The Accelerator Group (TAG) will enable AMEE to expand its reach by enhancing its data, and extend globally.”

The combination of a neutral aggregation platform and MQTT and RSMB can enable new forms of data sharing to meet broader sustainability goals (see my interview with Gavin for AMEE’s direction re privacy and data sharing), and the kind of ecological intelligence that Larry Brilliant, Google.org,  talked about at Web 2.0 Summit.  Dan Goleman’s new book: “Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything,” will come out in April, 2009. (see my previous post).

There is already a virtual worlds integration to AMEE by Jim Purbrick of Linden Lab!

Links For HomeCamp ‘08

Chris Dalby has a list of blog posts about homecamp in his HomeCamp Review.

Homecamp by Dale Lane
Home Camp Unconference - inspired me by the thoughts
The Inaugural Homecamp
Home Camp Deman Shifting
Homecamp from Phoebe Bright
Homecamp ‘08
HomeCamp Event: Andy Stanford-Clark’s View

Virtual HomeCamp

In 2007, I published the picture below (thanks Annie Ok as Destroy Television for SL pics) which shows:

On the right the virtualization of Andy’s RL house which is part of a Second Life Real Life Home Automation project. The pictures in the bottom row shows Mrs Stanford-Clark’s Real Life Llamas on the left and their virtual counterparts on Second Life on the right. Real and Virtual Llamas are linked through GPS and MQTT so people can “track the trek” when the llamas are out on a walk (see this IBM podcast).

I am currently working on a Virtual HomeCamp which will probably be nomadic from meetup to meetup but will kick off in Andy’s virtual house in Second Life. Andy Stanford-Clark, Adam Frisby (one of the founders of OpenSim ), and Chris Dalby have all agreed to talk (more presenters to come!) at the first Virtual HomeCamp.

Charles Crinke, OpenSim has offered Virtual HomeCamp a patch of land on OSGrid, and to give a talk on interesting home automation projects to get started in OpenSim. Charles has a cornucopia of great ideas!

And Kyle Gomboy (avatar G2 Proto) of the Microsoft Developer Community has set up an OpenSim on ReactionGrid that virtual HomeCampers can use to develop projects related to participatory culture and sustainable living.

The interview with Andy Stanford-Clark in this post gives Virtual HomeCampers some great ideas for good projects “that matter” to work on.

If you have a Second Life or OpenSim venue and you would like to offer your sim for a meetup - please let me know! Meetups will need to be streamed to the web as there is already a dynamic and rapidly growing HomeCamp community. See:

HomeCamp Wiki

HomeCamp Blog

HomeCamp on Upcoming

HomeCamp on Facebook

Google Group Discussion

FriendFeed Room

Reducing the Carbon Footprint of Avatars and Getting Energy Awareness to the Masses

As Andy notes:

“We need to get energy awareness and energy saving to the masses; and by saying “you can reduce energy by interacting in a virtual 3D world”, just isn’t going to cut it for all but a very small fraction of the people we need to get to.”

But, perhaps, some of our phenomenal OpenSim developers will push the envelope and produce the code that will make open source virtual worlds one of the most important future contributors to sustainable living. And, hopefully, Virtual HomeCamp will leverage both the collective intelligence of the web and the real time presence plus rapid prototyping capabilities unique to immersive 3D virtual worlds, to explore new ways to get energy awareness and energy saving to the masses in the short term as well as the long term.

And yes we will have to address the topic of those energy-hogging avatars!!!

Adam Frisby has been doing some interesting work with OpenSim that has the potential to reduce the energy consumption of VWs. And Michael Osias, IBM, told me:

“We operate the IBM grid [100 OpenSims] on almost all virtual machines with Xen. Recently, we migrated the opensim appliance into the IBM Research cloud appliance catalog.”

So I will definitely be calling on Michael and Adam to present on how server virtualization and cloud computing can reduce the carbon footprint of avatars.

Setting Up Your Own Home Automation Hub

There is an amazing choice of home automation technology becoming available now. Recently Nokia announced their home automation ecosystem - available in late 2009. And I recently saw The Apple Macintosh Z - Wave Home Automation System. If you don’t already, start checking out Automated Home for lots of good ideas and smart devices.

In the interview below, Andy describes how he achieves some impressive energy consumption reduction with some very affordable and readily available hardware, a little detective work, and a tip from his son to examine the energy consumption of the home automation set-up itself. And with the newly “available for free download” Really Small Message Broker from IBM AlphaWorks, IBM has made available a cool way to give creative home automators a free vehicle to broker and share their data and integrate home automation in all the exciting ways we can come up with.

The pictures below (see here for enlargements) are the before and after shots of a streamlining effort Andy made on his own home automation setup.

Andy said:

“I’ve moved my entire home automation system from the pile of equipment shown in the first photo, to a single Viglen MPC-L with a load of USB serial connections (second photo).

The pile of equipment I replaced is: A Cisco wireless access point, an IBM ThinkPad, a  Linksys NSLU2 SLUG, an Arcom Viper, and an Arcom Field Sentry I/O box.

Moving to the Viglen and turning off all that lot, has replaced 50W of always-on standby power with 10W, i.e. 40W less, or about £40 a year!”

See Chris Dalby’s post, Viglen MPC-L Useful Commands and Tips.

Interview With Andy Stanford-Clark

Tish Shute: I just got a good question for you from Gavin Starks AMEE, “if the Stern report is going to be out by 100% by 2020, and we have to start seeing an actual reduction of 10% per annum starting next year: What would you do, personally?” (See The Climate Safety report, backed by IPCC).

Andy Stanford-Clark: Oh, man! Now you’re asking the tough questions!

We have to change attitudes, otherwise just a few people making a noise about this stuff isn’t going to make any significant difference - and the way to change attitudes is by starting to make people aware of just how much energy various things we have, and things we do, take. But it needs to be something in each person’s home, that’s not “in your face”… something more subtle - “ambient”… otherwise people reject it out of hand.

Also, people are suspicious of the power companies asking us to use less power: “what, give you less money?? Surely there’s a catch?” This is a real problem. Someone phoned one of the power companies here and accused them of sending her an energy monitor that would suck electricity out of the wall socket at night, to INCREASE her bill! If that’s the kind of thing we’re up against, it’s going to be a long journey!

Tish: So what it the best way to change attitudes  - have you seen projects like Wattzon?

Andy SC: Yes, projects like Wattzon are exactly the kind of thing that start to make people realise the true cost of wasting energy.

Personally, my family has reduced our home electricity bill by 30%, which is great! But my neighbours didn’t, nor the other 4 billion or so people who have electricity.

Tish: How did you reduce your consumption so much?

Andy SC: We reduced our home electricity bill when we got a currentcost meter - a plug-in energy monitor which gives a total for the whole house.  When we got it, it showed up really quickly a couple of things…. that our “standby power” was really high (i.e. in the middle of the night, when everyone’s asleep, you creep up to the meter with a torch (flashlight <grin>) and see what it’s showing).

That was about 500 Watts before we started paying attention to it. The other thing was the lights.. I had no idea the lights in the kitchen used 480 Watts.. we just used to leave them on all the time when we were in the house. A simple change, once I realised: turn them off when you leave the room!

Our standby power was really high because I had a load of geeky home automation stuff running, and my first-generation, homebrew, energy monitoring solution (how ironic!)… which included 3 laptops doing various things (monitoring data and displaying information round the house). I just didn’t think about the cost.

So one weekend we went round the house making an inventory in each room of things that were on (the children were keen to help!). That enabled me to pretty much track down the whole 500 W… there were a few things that took some sleuthing, like the alarm system and the central heating controller. We used a plug-in meter to see what individual appliances were using.. a really useful diagnostic aid.

It’s worth having a look at AutomatedHome’s review of these energy monitoring products, by the way.

So I turned off a load of things that were sitting there on standby.. things like stereo, microwave, scanner, Wii, power bricks… each taking 4-6 Watts just doing nothing - each one small, but it all adds up. The big hitters were the PCs… turned off 3 of those, and consolidated onto a low power (10W) Linux server (Viglen MPC-L)…so that got our standby power down to 180 watts. And that, combined with being proactive about turning off lights, reduced our power usage from 900 KWH a month to 600… i.e. 30% and it has been at that for 4 months now.

Tish: Interesting that your home automation was one of the power issues as I am an aspiring home automator myself!

Andy SC: Yes, you have to strike a balance of using energy to save energy, and make sure you know what your standby power is. There are a number of home energy monitors available - there’s a review on the AutomatedHome blog. The CurrentCost meter has a handy serial port so you can plug it into a computer to download history data or make it live on the internet.

Tish: That is interesting because it opens the door to having a social energy network, doesn’t it?

Andy SC: Yes.. absolutely… you should watch my intro talk at HomeCamp! About 50 of us at IBM in the UK (and one in Australia!) have put our home energy graphs online using a currentcost meter plus a cheap low power Linux server like the Viglen MPC-L or Linksys NSLU2 (SLUG) type devices.

And a community has formed around the graphs (I described this in my HomeCamp talk at some point).. so people ask what’s that spike, or why’s yours so high in the morning, or how do you get your standby power so low.. and people talk about it and exchange ideas. There’s a facebook group (currentcost) too, with people talking about this.

And there’s some peer pressure too.. if my power is really high compared with everyone else, I feel bad about it and see what I can do to reduce it.. or if not reduce it, at least know why it’s high, and have been through a process to justify that to myself.

Tish: You mentioned earlier that it was important to have ambient solutions, not “in your face” messages from Big Brother like “turn your lights off now!” What kind of “ambient” solutions have you been working on?

Andy SC: Ok - ambient devices … so an “orb” is a good example.. wired up to the home automation system, or the energy monitor.. or maybe even controlled by the power company…

It glows different colours (e.g. blue through red, or red/amber/green) to tell me how “healthy” the house is from an energy point of view. So I don’t have to open a browser and pull up a geeky graph and analyse it.. it just lets me know subconsciously how we’re doing.

Tish: But it doesn’t necessarily help you find out what your problems is, right?

Andy SC: In our house, it’s in my study, so when I go to bed, for example, I glance in to see it, and if it’s green, all is good… but if it’s still amber or red(!), then I think.. hmm - what’s still on.. oh, the dishwasher.. ok - that will finish soon… or.. oh, I left the heater on .. I’ll go and turn it off.

Tish: What do you have to help you troubleshoot the problem?

Andy SC: If the orb doesn’t jog your memory, then you can pull up the graph to give more information, or a dashboard which shows various things that are turned on, both of which help with knowing what’s going on.

Tish: And how to fix it?

Andy SC: Yes, so if things are on X10 or other appliance control systems like Bye Bye Standby, for example, and under computer control, then you can have a dashboard of what’s on so you can see.

Tish: Good interfaces to home automation seem to be a problem yet to be solved?

Andy SC: There’s at least one company which has technology to analyze your power usage (voltage and current together) to “learn” which appliance has which profile on the graph, so you can see what’s on that’s using lots of power and also get a pie chart view of the whole house with slices showing different appliances - so many % for the TV, so many for freezer, etc. that’s Onzo.com . Their product isn’t out yet, but will give a much finer grain understanding of what’s using the power in your home.

There are also some “IAM’s”.. Individual Appliance Monitors, which are like the plug-in meter I showed you, but with a (usually wireless) link back to a base station to tell you how much power is flowing through each of them. So by knowing what appliances you plugged into your IAMs round the house, you can break out the usage by appliance. And if they’re 2-way, which some of them will be, you can have the computer turn them off if you tell it, say from the web, or your mobile phone, etc. Or maybe the home automation system will make an autonomous decision to turn it off for you!

Back to interfaces to home automation: there are two typical approaches - PLC (power line carrier) like X10, and wireless (like Bye Bye Standby, etc)… there are computer interfaces to both, but it’s all still quite expensive (in UK at least - cheaper in the US because X10 is more ubiquitous)…  but the cheaper ones don’t tell you that they definitely turned the device on or off - all you know is that the command was sent out. It might not have got there, so you don’t really know if the heater got turned off.. unless you monitor it by some secondary means, like seeing if the temperature goes down, or if the power usage goes down, or (for a light) if the room goes dark, or whatever.

BTW, my standby is now down to 120 watts

Tish: Yes!

Andy SC: I consolidated some more home automation stuff into one device.. there are two photos on this page - my “before” and “after” shots. It gets a mention in the podcast. They did a promotion on the low power Viglen servers.. £80 instead of £150… bargain! Loads of people have bought them for home automation.. you can’t have failed to see the #viglen references on twitter over the past few months!

Tish: I think there is a lot of enthusiasm for virtual worlds as a good interface for home automation. But we need to come up with something simple enough for everyone?

Andy SC: Yes, virtual worlds are very interesting.. though let’s not mention the carbon cost of running a VW!

So you know already, I think, that I can control my home automation stuff from SL… if I turn on my lights in SL, my FL (first life, i.e. here!) lights turn on, and also meter reading.. my live electricity and water meter readings are displayed on virtual meters in my virtual house so the meter reader doesn’t even need to drive to my house <grin> and the orb is there too, so I can see how healthy the house is, energy-wise, in-world.

Imagine a row of houses each glowing blue through red according to its power use - peer pressure again. If you have local generation.. the power hogs could be made to feel guilty for using all the town’s energy from the wind farm or gas turbine generator.

Tish: So every one would see if you have a Bad House eeek!

Andy SC: right!

The picture above shows Andy Stanford-Clark’s electricity meter in Second Life.

Tish: Yes and the great thing about a VW is you get a sense of confidence your controls are working and how to adjust them. But yes the carbon cost is one of the obstacles.

Do you think the power hogging sims of Virtual Worlds could be improved by server virtualization techniques and clouds - I know there is an IBMer here in US who is working on server virtualization integrated into OpenSim?

Andy SC: Yes, cloud technologies have a lot to offer in terms of making best use of a set of machines to run a set of applications, rather than one machine per application as often tends to be the case.

And with dynamic load balancing, like we do for our sporting event on-demand server farms for things like Wimbledon, as the load ramps up, we squeeze out the other apps that are using the farm to give extra capacity (as Wimbledon takes priority in that instance!)

But there was a popular statistic when SL became really popular - over a year ago now, that was something like to have an avatar in SL for a year was the same carbon footprint as driving an SUV from NY to SF or something - don’t quote me on that till we check it … here it is - 2000 miles

Tish: Yes I remember Judge telling me about some of the interesting load balancing you do at Wimbledon.

Many of my friends are thinking ahead to AR solutions now too.

Andy SC: Yeah - AR very interesting too.. you have to read Halting State by Charles Stross

Tish: Yes loved it!

Andy SC: So “Halting State is to 15 years’ time as SnowCrash was to NOW, 15 years ago”

SnowCrash is effectively a history book now.

Yeah, I think AR with glasses and overlays is going to be really cool! In cars too.. heads up satnav..

Tish: Also could you tell me the role of the messaging technology you developed in all this?

Andy SC: using MQTT of course.. which is the area I have been working on with my team for the past 10 years: the IBM messaging technology which underpins all this cool stuff we’re doing for home automation, energy monitoring, inter-world messaging.. all that stuff.. all using MQTT and WebSphere messaging technology.

Tish: I would be interested to know more about how you see VR and AR with what we have available today producing a cool interface for home automation that could get some mass traction.

Andy SC: So I think the AR/VR thing.. at the moment, far too few people are using these technologies.. we need to get energy awareness and energy saving to the masses (looping back round to the original Gavin Starks question!)… and by saying “you can reduce energy by interacting in a virtual 3D world”, just isn’t going to cut it for all but a very small fraction of the people we need to get to.”

Tish: Yes in basic ambient ways first.  How does the messaging technology you have developed open up possibilities for leveraging network effects and creating new forms of participatory culture around reducing consumption?

Andy SC: It is important because the messaging allows the real-time interaction that can be used to give dynamic feedback, and it’s that immediacy which makes people react to changes.

And, with MQTT and RSMB - Really Small Message Broker, which is now available free on IBM AlphaWorks for anyone to download and play with, lots of people can start playing with home energy monitoring, social aspects of the data sharing, home automation, ambient displays, etc. without having to worry about how to get the messages from A to B.. that bit’s done for you.. you can just focus on the interesting stuff. Folks at HomeCamp got quite excited about it! And for those who care (e.g. if you want to link your home in to infrastructure like the power company or distributed building management, or whatever) then the MQTT and RSMB technology is compatible with IBM’s WebSphere enterprise messaging products, and so can link right in.

Tish: So people could use this to build some interfaces with projects like AMEE say? For example letting you know when your light bulb went out which was the most energy efficient one to replace it with?

Andy SC: Yes, indeed.. was talking to Pachube this morning, as another example.

Tish: What did you discuss with Pachube?

Andy SC: using MQTT as the feed to get EML data into and out of Pachube rather than over HTTP. That’s interesting because MQTT is a much more lightweight protocol, designed for small sensors and low bandwidth / expensive (e.g. cellular) networks… and it’s also true push.. i.e. data is pushed to you directly from the broker (the hub in the middle), rather than you having to ask for it constantly (polling). It is an easy way to interface existing MQTT/RSMB home automation or energy monitoring systems into Pachube and it’s scalable publish/subscribe.. so one data feed in, many data feeds out.  This opens up lots of new possibilities for Pachube feeds. Here is one Pachube feed coming from MQTT.

Tish: Ah yes, no polling! That is a killer in HTTP

Andy SC: Absolutely!!!

Tish: And other examples of interfaces using MQTT with potential applications in the sustainability area are …

Andy SC: The power graphs (as described in my talk) are a good example. Also when people start generating their own power with PV or wind, they’ll want to monitor the contribution their power plant is making to their power usage, and compare it with spot prices on the grid, weather data, etc, etc. These are exactly the kinds of data feeds that MQTT is great for.

Tish: As you said the most important aspect of MQTT is that it frees people up from having to worry about  getting messages from A to B so they can “start playing with home energy monitoring, social aspects of the data sharing, home automation, ambient displays, etc. …..How to capture the data.. and what to do with it when it gets to the other end of the comms link.”

Andy SC: Yes, exactly - the incremental cost of adding new devices and applications is very low, once you’ve got the messging infrastructure in place. So once you’ve got your home RSMB hub set up, it become easy to integrate new data sources and play with new applications which use that data in interesting ways!

I’m fascinated by the social aspects of energy saving - the way communities have formed around the graphs we’re generating from the currentcost data. I’m sure that’s only the tip of an iceberg - it’s still quite geeky, but if you start to bring in some kind of gaming or competitive element, then I think harnessing the peer pressure and competitive spirit in people will be a powerful way to encourage change in people’s energy-using habits.

Ambient displays are another area of interest - the orb is just one way of doing it. Using twitter to keep you ambiently aware of what’s going on is another, and there are other media like sound and images, which can tell you things in a subtle way. Lots of scope for more experiments

In a conversation with Tim O’Reilly and John Battelle (Federated Media Publishing) at Web 2.0 Summit 2008, Al Gore suggested that only the aggregate bandwidth of the internet could supply us with the kind of emotional intelligence we need to respond with appropriate urgency to the challenges of our times, for example, the CO2 targets necessary to avert catastrophe.

“People hear these things, and there are many other similar signals, and then the next day it’s gone. Now the neuroscientists have explanations for why that is ….. The urgency center of the brain is geared to snakes, spiders and fire and things that evolution posed as tests to our species…

But when we have to use our neo cortex to connect dots in an abstract pattern and then push that down to the urgency and fear center - that’s just a little footpath.

Its  like the internet, mostly, it’s an asynchronous connection.  There is a big connection going from the fear center to the reasoning process but just a very small pathway coming back.

It needs to be stored in the cloud. It is the aggregate bandwidth than counts. We need to have the truth - the inconvenient truth, forgive me, of this challenge stored in the cloud so that people don’t have to rely on that process and so that we can respond to it collectively.”

Tim O’Reilly responded: “Who knew you were the guru of Web 2.0 as well as global warming. You have totally outlined our premise here.”

(Photograph opening this post of the Former Vice President Al Gore on stage with Tim O’Reilly and John Battelle at  Web 2.0 Summit 2008, co-presented by O’Reilly Media and TechWeb. Produced by Good Company Communications. Photograph copyright James Duncan Davidson - see Duncan Davidson’s Flickr stream for a complete photo essay of the event.)

I was trying to find a word to express how powerfully  Al Gore addressed the Summit audience.  And I was discussing this with a legendary serial entrepreneur, Richard Titus, who is also a great admirer of Al Gore, at the closing party. Richard came up with the phrase I was seeking.  “He was totally naked,” Richard said.

Al Gore described himself as a recovering politician.  And yes, he seems totally recovered from the “woodeness” of politics and utterly at home with the “nakedness” of participatory culture.

Al Gore made clear that to change the world we have to change ourselves (he did).

Bertrand Russell is often attributed with the following quote:

The mark of a civilized human being is the ability to read a column of numbers and then weep.

Gore’s exhortation that the internet needs to be a puppy with a purpose resonated with his audience.  From climate change, global issues of health care, to rethinking global economies we desperately need to optimize our collective and individual intelligence.

Instrumenting the World: Life on the Cloud

Kevin Kelly’s  High Order Bit - a brilliant impressionist view of the internet’s next 6537 days describes what “Life on the cloud” will be like.

“If you are producing some information and it is not webized, i.e., it is online and not related and shared to everything else, it doesn’t count.”

This is already the case to some degree. And the challenge of understanding where our networked identities begin and end is with us. But Kevin Kelly points out, “life on the cloud” will heighten our dilemmas.

Nat Torkington’s presentation to the Privacy Forum in Auckland , New Zealand, “Web Meets World: Privacy and the Future of the Cloud” looks at our changing idea of identity through the lens of privacy - both “the nature of privacy” and “how expectations change over time.”  Nat cites William Gibson (interviewed by Rolling Stone on their 40th Anniversary):

“One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real.  In the future that will likely become impossible.”

The critical layer between this database of things and the ultra, mega cloud (see Kevin Kelly’s slide below) is the web of shared intelligence. This is where the transformation will emerge with its dangers and opportunities.

Brian Solis, in his excellent post, “Barack Obama, The Social Web, and the Future of User Generated Government,” proposes Zappos and their “public and transparent customer-focused culture” is a good model for how government can use the internet not only to push out its message but to create a whole new culture of participation.

Far fetched?  Watch Tony Hsieh’s High Order Bit for yourself. The idea that every interaction at Zappos has relevance to the value exchange between consumers and producers is a very interesting idea to apply to the relationship between government and citizens.

“Ecological Intelligence”

Instrumenting the World requires new models of data sharing. Last year, Cory Doctorow described to me an instrumentation model of data.

An Instrumentation model for data differs from a surveillance model of data sharing.  Instrumentation is “when you know a lot about the world,” in contrast to surveillance - “when people in authority know a lot about you”.

(Note: Mashable has an interesting post on the theme of a “instrumentation,” see:  Seventeen Killers Apps for Taking Control of Your Government:“Government is increasingly putting much of its public records online, creating opportunities for developers to build useful applications for citizens.”)

But corporate culture and governments around the world have embraced the surveillance model of data up to now.  I was fortunate to have the opportunity to ask Larry Brilliant, Google.org, a question about how the tables might get turned.  After his conversation with Tim O’Reilly,  I asked:

“What would motivate corporations and governments to participate in the kind of data sharing and transparency that could produce the changes that our world needs, particularly in the area of health and climate change? For example, why would corporations reveal the aspects of products we use and the food we eat that have negative effects on our health and our planet?” (This is more succinctly phrased than my original question!)

Larry Brilliant replied:

“I don’t know how many of you know Dan Goleman? He created emotional intelligence [quotient] - EQ. He is coming out with a book which I have just had the pleasure of reading in draft form which deals specifically with what you are talking about.

How we can have commercial intelligence. How we use the power of corporations and their various different stakeholders, including their customers to drive corporations to do the morally right thing by losing the commercial support of customers who won’t support them unless they are more green, fairer to women, respect gay and lesbian rights, do the things you would like them to do whatever that happens to be, so that you can vote with your dollars.

It is really a fascinating book:  “The Application of Ecological Intelligence to the Commercial World.”  I don’t know what the final title will wind up being but I recommend it to you.

Dan Goleman’s new book: “Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything,” will come out in April, 2009.

An Extraordinary Gathering At An Historic Time

Web 2.0 Summit was a brilliantly orchestrated gathering of many of the thought/business leaders and entrepreneurs who have shaped the internet as we know it today.

As my friend Jonathan Hochman, Wikipedia, said on Day 1:

“If everyone here [Web 2.0 Summit] shut down their website it would be the end of the internet!.” (See my upcoming interview with Jonathan on Wikipedia and Jon Brouchard on Wikitecture and what these projects can teach us about participatory culture).

But also in this elite crowd of “C” level execs were the next generation of entrepreneurs who are working on a hunch and prayer to create the future Web.

And this year, as the Web 2.0 Summit architects explained in their intro, the decision was made to extend the scope of the Summit even further:

“….our world is fraught with problems that engineers might charitably classify as NP hard—from roiling financial markets to global warming, failing healthcare systems to intractable religious wars. In short, it seems as if many of our most complex systems are reaching their limits.

It strikes us that the Web might teach us new ways to address these limits. From harnessing collective intelligence to a bias toward open systems, the Web’s greatest inventions are, at their core, social movements. To that end, we’re expanding our program this year to include leaders in the fields of healthcare, genetics, finance, global business, and yes, even politics.”

Truly an extraordinary gathering at an historic time - commencing the day after Barak Obama became President Elect, it seemed the causes and conditions for participatory culture and sustainable living were coming together at last!

Virtual Worlds and “The Web Beyond The Web:” Creating “A Supple Approach to Sharing Identity”

Virtual Worlds were not on the schedule.  But this is not surprising as their potential contributions to the very big problems at the heart of the Summit’s theme are only just beginning to emerge.

But new forms of  participatory culture were a recurrent theme of the Summit.  And Virtual Worlds at the high bandwidth tip of the pyramid of global connectedness and SMS at the bottom of the pyramid have a lot to teach us about participatory culture.

Crista Lopes recently co-founded with Christer Lindstrom a company, Encitra, that is focused on improving urban planning processes, starting with transportation, using virtual worlds. Christer Lindstrom has been a key evangelizer of PRT (personal rapid transit - see photo above).

Crista Lopes is Associate Professor at the University of California, Irvine, in the Department of Informatics (full interview coming soon).  Crista is using the dynamic shared viewpoint of virtual world technology to offer a way for the many stakeholders involved in a city scale transportation infrastructure change to participate in the process of planning. Crista is working with OpenSim - see the video of  “Encitra - Creating Immersive Worlds.”

There are a number of use cases for Virtual Worlds in sustainable living being developed. I have written several posts on Oliver Goh’s work,  “The Path to Sustainable Real Estate.” See my earlier posts here, and here, and IBM’s Virtual Network Operation Centers.“

Also see the recent announcement from Intel Research to create ScienceSim using OpenSim (more on this soon). Justin Rattner writes:

“Wilfred Pinfold (an Intel colleague and general chair of Supercomputing 2009) announced to the Supercomputing 2008 conference attendees plans to create a new virtual world called “ScienceSim.” Supported by Intel and the conference committee, this collaboration aims to use these immersive, connected environments to further cutting edge scientific research.”

George Jobi, Intel, writes in his post on ScienceSim: “Intel is one of the founding members of OpenSim and had been building its vision of open standards based 3D web architecture around OpenSim.”

The Achilles Heel of Web 2.0…….?

As Crista pointed out:

“The  Achilles Heel of Web 2.0 is trying to build the concept of person in a platform that doesn’t have people, at the center of the architecture. With Web 2.0 we go through a lot of hoops trying to integrate basics concepts of identity and storage onto a platform that wasn’t designed for it.”

Most of us have bits of our identity scattered all over the web, e.g., partial friends list here, there and everywhere. Some of us have literally hundreds of different log ins and profiles. Our list of applications with pieces of our identity locked up in them might look something like the slide below from the High Order Bit of Beerud Sheth, Webaroo Inc.

In contrast, Crista noted:

“The key component that a Virtual World offers you is that you can take your identity from place to place and the presence of people is at the center of the whole thing.”

Crista has already submitted code that introduces hyperlinks to OpenSim (see here). Crista is computer scientist of many accomplishments including being the co-inventor of Aspect-Oriented Programming.

There is a long conversation in the comments on my interview with Tim O’Reilly about whether the concept of avatar is the Achilles Heel of Virtual Worlds. So I asked Crista:

“Are avatars the Achilles Heel of Virtual Worlds?”

Crista explained why she thinks this is not the case in the modular open source architecture of OpenSim at least.

“The concept of people is not tied to the concept of avatar in OpenSim: One of the important parts of the OpenSim architecture is that the concept of user is very different from the concept of avatar.”

In OpenSim, Crista noted:

User = identity +storage

When I asked David Levine, IBM, what Web 2.0 could learn from virtual worlds re sharing identity, David, who works on interoperability and protocols in the Architecture Working Group, said:

Immersive spaces, are the real time, multi-user online component of Web 2.0, and identity is deeply part of that……..virtual Worlds teach us, as they expose more resources to Web 2.0, that there needs to be increasingly “supple” ways of sharing identity that go beyond simply anchoring it on gmail or openID, or such.

Social media has been one of Web 2.0’s success stories - giving the impression that Web 2.0 has people at the core of its architecture. But, as Crista pointed out, this is not the case.

There is no way in Web 2.0 to do identity at the level of platform, at the moment. As soon as you want to create identity on the Web there is a big mess.”

Participatory Culture at the Bottom of the Pyramid: “The Web Beyond The Web”

The “Web Beyond the Web,” Beerud Sheth, Webaroo Inc quipped, is not his announcement of Web 3.0. Rather, Beerud is describing the parallel innovation at the bottom of the pyramid where lower prices on mobile devices rather than new features drives adoption and voice and SMS (short messaging service) rule.

SMS is the web of the people for most of the world.  The current ratio is 10:1 with 10 people using text messaging to every 1 that has web access and the SMS population is growing at a much higher rate than web users. The  innovation at the top of the pyramid, where a plethora of Web 2.0 apps are built on top of  http, looks like the unreadable slide above with a forest of applications.

In contrast innovation at the bottom of the pyramid, until recently, has been limited to ringtones, wall papers, and voice response mechanisms.  So Beerud introduced a new service GupShup.

Gup Shup = Chit Chat

“Think of GupShup as another cool word from the language that gave you yoga, nirvana and karma sutra,” Beerud said.

GupShup is a “Twitter for India” but on a vastly bigger scale (only 18 months from launch they are up to 12 million users).

But, Beerud points out, don’t just file away GupShup as another twitter clone.  While they have Web and WAP site, they are deeply intergated into SMS as the lowest common denominator. GupShup can be used entirely from mobile which is vital as they have more users already than the total number of web users in India.

This idea of fully integrating into the lowest common denominator medium, SMS, has allowed GupShup to grow extremely rapidly. And, interestingly, when you look at the use cases you see the end users are deploying many of the uses cases that are familiar from the web,

Beerud left the audience with the take away that all the use cases are surprisingly similar to the web as are the ways of monetizing them,  This is creating enormous opportunity for creativity and entrepreneurship in building out this web beyond the web.

He invited those who already know the possibilities of the web to come and join this new adventure.  The enormous scale of the “web beyond the web,” and the fact people are connected almost continuously, creates vast opportunities for participatory culture to expand beyond the small triangle at the top of the pyramid.

On the “web beyond the web” the potential of 160 characters is explored on a scale unimaginable on Web 2.0 where Twitter, for example, is just one app in a vast ocean of other possibilities.

Crossing the Chasm Between The Top and the Bottom of the Pyramid

This total separation between the top and the bottom of the pyramid is, in part at least, constructed through the current web culture of web exclusive subscriptions.

It is perfectly possible to write an app that would accept SMS text and post it on a web page without ever requiring a web visit from the SMS subscriber. The same app could also accept text input from a web page and send it out as SMS to one or many subscribers that have never visited a web page, thus enabling communication across this gap.

Oxygenating the System: Monetizing Doing the Right Thing

The VCs, business leaders and  entrepreneurs at Web 2.0 Summit had their entrepreneurial Spidy Senses (as John Battelle calls them) tuned to the challenges and opportunities of Web Meets World.  Some of the winners of the Web 2.0 Launch Pad Competition explored the premise that doing the right thing can be monetized.

Danny Kennedy’ Sungevity was the overall winner.  Sungevity’s aim is to “scale solar electricity as a solution to climate change.”  Their use of a Virtual Earth feed to streamline the installation of solar panels and ambition to be the SalesForce.com for the solar industry was a very winning combo.

Good Guide, a really excellent service (also available as an iphone app) providing a guide to all products from the perspective of their healthfullness, greeness and other socially valuable criteria clearly scored a 10 on doing the right thing.  But Good Guide’s ability to succeed on the monetizing side of the equation was questioned by one of the VC’s on the Launch Pad panel.

Carbon Networks pitched with the mantra “do the right thing and enhance the balance sheets in the process.” But the difficulty there, it seems to me, is that there are many questions re the benefits, or lack of them, of global carbon trading markets.

Carbon Networks argued that carbon markets, which are already a giant industry, present enormous opportunity for companies to monetize doing the right thing.

I asked Gavin Starks (who I interviewed recently about his venture AMEE - a BIG project to aggregate the world’s energy data) about the problems of carbon markets.

“They have high levels of inappropriate use even for a new market area,” he commented, noting:

“There are some superb projects out there, but it would be fair to say there has been good dose of snake oil in the space - which has certainly not helped to build consumer confidence. However, markets are necessary to engage with the scale of investment that is needed to address the issue - it’s the use of funds that needs more scrutiny and greater transparency needs to be given to the whole process.”

There are projects working with Voluntary Emissions Reduction which aren’t tradable on proper carbon cap-and-trade markets, “though in theory the step up to CERs (certified emissions reductions) isn’t too great a thing,” Gavin noted.

MicroEnergy Credits the  initiative presented on the Track Me panel by April Allderdice, co-founder and CEO, is a good example of this.

Gavin pointed me to CheatNeutral and their YouTube video for a hilarious and razor sharp look at the problems of carbon offsetting. The text below is from the CheatNeutral site.

Gavin also explained a new initiative Sandbag (beta). Sandbag aims to take the permits that allow polluters to pollute out of the system.

“Thanks to policy makers in the UN and Europe levels of pollution are now controlled. Permits must be bought by polluters to let them keep polluting. But there is a finite number of them in circulation and the good news is anyone can buy them. So by taking a permit out of the system we can reduce the amount of pollution taking place and force industry to invest in cleaner technologies. One less permit means one less tonne of greenhouse gas in the atmosphere.”

AMEE is working with  Sandbag

Consuming Less and Redefining Prosperity

This picture is from the Sustainable Mobility Panel at the ASPO-USA Peak Oil Conference.

Perhaps nowhere is it more clear than when we look at the reports that link catastrophic climate change to the assumption of growth that what is really at stake in terms of averting catastrophe is not just retooling our energy infrastructure, but fundamental changes at the level of culture and identity.

Consuming less may be the single biggest thing you can do to save Carbon Emissions, Tim O’Reilly said, in his Tweet on “Why politicians dare not limit economic growth.”

A growing band of experts are looking at figures like these and arguing that personal carbon virtue and collective environmentalism are futile as long as our economic system is built on the assumption of growth. (New Scientist)

But few of us are willing to contemplate what a sustainable economy and averting the catastrophe of climate change require - redefining prosperity and reducing consumption (see Redefining Prosperity).

Web 2.0 Summit took on the challenge of reimagining giant industries like energy, food and transportation and how we might  be able to shift away from a culture of food and energy consumption that is basically killing us and our world (see Michael Pollan’s brilliant High Order Bit on the culture of food in the US).

The Summit gurus urged that taking risks and tackling very big problems has always been what Web 2.0 is about and indeed cultural shifts of the magnitude needed would be hard to imagine without a Web 2.0 perspective

Shai Agassi, Better Place, explained how paradigm shifts require new business models. See Shai’s High Order Bit here on the evolution of “Better Place,” -  by giving away free electric cars he is creating a new business venture that will bring clean cars into the mass market.  New business models not just new technology are required to drive change.

Breaking News From Reuben Steiger’s blog

First Israel.  Then Denmark.  A few weeks ago, Australia.  Today,  Mayor Newsom along with Governor Schwartznegger and the Mayors of San Jose and Oakland, announced that they would be making a major move towards bringing electric vehicles and the Better Place network to the Bay Area.

Please, visit Planet Better Place to sign the petition,  join the movement and bring Better Place to your town or country.

To motivate yourself and others how important it is to change patterns of consumption see Saul Griffith’s High Order Bit here and Project Wattzon

“…..from flying, driving, powering a home, eating, shopping, working and even one’s share of the energy necessary to make our society function. WattzOn helps users understand their personal impact on the environment and how they rate compared to others WattzOn users, as well as global averages.”

“The Secret Sauce”: New Business Models for Web Meets World

I spent some time talking to Don Dodge, Director of Business Development, Microsoft’s Emerging Business Division, about the future of  virtual worlds and what technologies he thought would play an important role in developing the participatory architecture of the web (full interview coming soon!).

“The question is how do you apply these technologies? Where is the best use for them? And this is the hard part.  When you look at social media and social networks and things like Wikipedia, don’t look so much at the technology because that is fairly simple.

Look at the rules of social interaction and how people interact, and how you put protections in there so that people don’t game the system or do bad things.  Look at the processes because that’s really the secret sauce of how it all works.  The technology is simple. It looks easy from a distance, when you start getting into how it really works from a social perspective that’s the secret sauce.”

(screenshot above from Threadless )