UgoTrade

Visual Search, Augmented Reality, and Physical Hyperlinks for Playfulness, Not just Purchases: Talking with Paige Saez about ImageWiki

The video above, The Imawik commercial, is a collaboration between In The Can Productions and Paige Saez for Makerlab “The Imawik (ImageWiki) is a visual search tool for mobile devices. It allows for the ability to turn images into physical hyperlinks, conflating visual culture with a community-editable universal namespace for images.” Paige Saez is an […]

Continue reading...

The Game is about the World not Dragons: Talking with Will Wright about Augmented Reality

“The game is about the world not dragons,” Will Wright, Founder and Chief Executive  Stupid Fun Club, Creator of Spore and The Sims. I had a brief chat with Will Wright after his talk at Engage!, and I was delighted to hear that augmented reality is high on his agenda at the moment: “a lot […]

Continue reading...

The Physical World Becomes a Software Construct: Talking with Brady Forrest about Where 2.0, 2010

“The internet eats everything it touches,” write Brady Forrest and Nathan Torkington, O’Reilly Media, Inc., in their must read 2006 companion essay The State of Where 2.0 (PDF).  Now in 2010 that statement is more true than ever. Last week,  I talked to Brady about what we can look forward to at Where 2.0, 2010,  […]

Continue reading...