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Tag Archive | "hyper-local experiences"

The Game is about the World not Dragons: Talking with Will Wright about Augmented Reality

Wednesday, March 3, 2010

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“The game is about the world not dragons,” Will Wright, Founder and Chief Executive  Stupid Fun Club, Creator of Spore and The Sims. I had a brief chat with Will Wright after his talk at Engage!, and I was delighted to hear that augmented reality is high on his agenda at the moment: “a lot […]

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