UgoTrade

The Game is about the World not Dragons: Talking with Will Wright about Augmented Reality

“The game is about the world not dragons,” Will Wright, Founder and Chief Executive  Stupid Fun Club, Creator of Spore and The Sims. I had a brief chat with Will Wright after his talk at Engage!, and I was delighted to hear that augmented reality is high on his agenda at the moment: “a lot […]

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Visual Search, Augmented Reality and a Social Commons for the Physical World Platform: Interview with Anselm Hook

Visual search is heating up, and with it a key stage of turning the physical world into a platform is underway as images become hyperlinks to the world in applications like Google Goggles, Point and Find, and SnapTell – see this post by Katie Boehret.  And while there may be no truly game changing augmented […]

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